{"id":3436,"date":"2024-10-28T06:01:58","date_gmt":"2024-10-27T22:01:58","guid":{"rendered":"http:\/\/ip-bec.com\/Lionec\/3436\/"},"modified":"2026-10-24T23:58:27","modified_gmt":"2026-10-24T15:58:27","slug":"seo%e8%87%aa%e7%84%b6%e6%8e%92%e5%ba%8f","status":"publish","type":"post","link":"https:\/\/godwasthelord.com\/?p=3436","title":{"rendered":"SEO\u81ea\u7136\u6392\u5e8f\uff1a\u5b8c\u6574\u6559\u5b78\uff01\u9ad8\u6548\u63d0\u5347Google\u95dc\u9375\u5b57\u6392\u540d\u653b\u7565"},"content":{"rendered":"<p>\u60f3\u8b93\u4f60\u7684\u7db2\u7ad9\u95dc\u9375\u5b57\u5728Google\u641c\u5c0b\u7d50\u679c\u4e2d\u812b\u7a4e\u800c\u51fa\uff0c\u767b\u4e0a\u7b2c\u4e00\u9801\u55ce\uff1f\u300cseo\u81ea\u7136\u6392\u5e8f\u300d\u6b63\u662f\u95dc\u9375\uff01\u5b83\u6307\u7684\u662f\u904b\u7528\u7d14\u767d\u5e3d\u6280\u5de7\uff0c\u8b93\u4f60\u7684\u7db2\u7ad9\u81ea\u7136\u5730\u51fa\u73fe\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\uff0c\u800c\u975e\u4ed8\u8cbb\u5ee3\u544a\u3002  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target='_blank'>SEO\u4e2d\u6587\u512a\u5316\uff1a\u4e2d\u5c0f\u4f01\u696d\u9ad8\u6548\u63d0\u5347\u7db2\u7ad9\u6392\u540d\u8207\u6d41\u91cf\u7684\u5b8c\u6574\u653b\u7565<br \/>\n<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u5167\u5bb9\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 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href=\"https:\/\/godwasthelord.com\/?p=3436\/#%E6%B7%B1%E5%85%A5%E5%89%96%E6%9E%90%EF%BC%9A%E6%8A%80%E8%A1%93SEO%E7%9A%84%E9%97%9C%E9%8D%B5%E8%A6%81%E7%B4%A0\" >\u6df1\u5165\u5256\u6790\uff1a\u6280\u8853SEO\u7684\u95dc\u9375\u8981\u7d20<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/godwasthelord.com\/?p=3436\/#SEO%E8%87%AA%E7%84%B6%E6%8E%92%E5%BA%8F%E7%B5%90%E8%AB%96\" >SEO\u81ea\u7136\u6392\u5e8f\u7d50\u8ad6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/godwasthelord.com\/?p=3436\/#SEO%E8%87%AA%E7%84%B6%E6%8E%92%E5%BA%8F_%E5%B8%B8%E8%A6%8B%E5%95%8F%E9%A1%8C%E5%BF%AB%E9%80%9FFAQ\" >SEO\u81ea\u7136\u6392\u5e8f \u5e38\u898b\u554f\u984c\u5feb\u901fFAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/godwasthelord.com\/?p=3436\/#%E5%A6%82%E4%BD%95%E6%8F%90%E5%8D%87%E6%88%91%E7%9A%84%E7%B6%B2%E7%AB%99%E9%97%9C%E9%8D%B5%E5%AD%97%E6%8E%92%E5%90%8D%EF%BC%9F\" >\u5982\u4f55\u63d0\u5347\u6211\u7684\u7db2\u7ad9\u95dc\u9375\u5b57\u6392\u540d\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/godwasthelord.com\/?p=3436\/#%E6%88%91%E7%9A%84%E7%B6%B2%E7%AB%99%E5%85%A7%E5%AE%B9%E5%B7%B2%E7%B6%93%E5%BE%88%E5%A4%9A%E4%BA%86%EF%BC%8C%E7%82%BA%E4%BB%80%E9%BA%BC%E6%8E%92%E5%90%8D%E9%82%84%E6%98%AF%E4%B8%8D%E5%A5%BD%EF%BC%9F\" >\u6211\u7684\u7db2\u7ad9\u5167\u5bb9\u5df2\u7d93\u5f88\u591a\u4e86\uff0c\u70ba\u4ec0\u9ebc\u6392\u540d\u9084\u662f\u4e0d\u597d\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/godwasthelord.com\/?p=3436\/#SEO%E8%87%AA%E7%84%B6%E6%8E%92%E5%BA%8F%E9%9C%80%E8%A6%81%E5%A4%9A%E9%95%B7%E6%99%82%E9%96%93%E6%89%8D%E8%83%BD%E7%9C%8B%E5%88%B0%E6%95%88%E6%9E%9C%EF%BC%9F\" >SEO\u81ea\u7136\u6392\u5e8f\u9700\u8981\u591a\u9577\u6642\u9593\u624d\u80fd\u770b\u5230\u6548\u679c\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"SEO%E8%87%AA%E7%84%B6%E6%8E%92%E5%BA%8F%EF%BC%9A%E7%90%86%E8%A7%A3%E6%A0%B8%E5%BF%83%E6%A6%82%E5%BF%B5%E8%88%87%E9%97%9C%E9%8D%B5%E7%AD%96%E7%95%A5\"><\/span>SEO\u81ea\u7136\u6392\u5e8f\uff1a\u7406\u89e3\u6838\u5fc3\u6982\u5ff5\u8207\u95dc\u9375\u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u8cc7\u6599\u5224\u8b80\uff1aGoogle Keyword Planner \u7684\u300c\u7af6\u722d\u7a0b\u5ea6\u300d\u8861\u91cf\u5ee3\u544a\u4e3b\u7af6\u722d\uff0c\u4e26\u975e\u81ea\u7136\u641c\u5c0b\u6392\u540d\u96e3\u5ea6\u3002\u641c\u5c0b\u91cf\u4e5f\u53d7\u5730\u5340\u3001\u671f\u9593\u53ca\u641c\u5c0b\u806f\u64ad\u7db2\u8a2d\u5b9a\u5f71\u97ff\u3002\u8acb\u53c3\u8003<a href=\"https:\/\/support.google.com\/google-ads\/answer\/3022575?hl=zh-Hant\" target=\"_blank\" rel=\"noopener\">Google Ads \u95dc\u9375\u5b57\u6307\u6a19\u8aaa\u660e<\/a>\uff0c\u53e6\u884c\u6aa2\u67e5\u76ee\u6a19\u641c\u5c0b\u7d50\u679c\u8207\u5167\u5bb9\u9700\u6c42\u3002<\/p>\n<p>\u5728\u6578\u4f4d\u884c\u92b7\u4e2d\uff0c\u300cSEO\u81ea\u7136\u6392\u5e8f\u300d\u662f\u6307\u900f\u904e\u641c\u5c0b\u5f15\u64ce\u6700\u4f73\u5316\u7b56\u7565\uff0c\u8b93\u7db2\u7ad9\u4ee5<b>\u975e\u4ed8\u8cbb<\/b>\u65b9\u5f0f\u5728Google\u641c\u5c0b\u7d50\u679c\u4e2d\u7372\u5f97\u9ad8\u6392\u540d\uff0c\u5373\u6240\u8b02\u7684<b>\u81ea\u7136\u6392\u540d<\/b>\u3002\u8207\u4ed8\u8cbb\u5ee3\u544a\u5982Google Ads\u4e0d\u540c\uff0c\u81ea\u7136\u6392\u5e8f\u4f9d\u8cf4\u65bc<b>\u9577\u671f\u52aa\u529b<\/b>\uff0c\u9700\u512a\u5316\u7db2\u7ad9\u5167\u5bb9\u3001\u6280\u8853\u67b6\u69cb\u548c\u9023\u7d50\u7b56\u7565\uff0c\u8b93\u641c\u5c0b\u5f15\u64ce\u66f4\u597d\u5730\u7406\u89e3\u7db2\u7ad9\u5167\u5bb9\u8207\u76ee\u6a19\u95dc\u9375\u5b57\u7684\u76f8\u95dc\u6027\u3002\u8a31\u591a\u4e2d\u5c0f\u4f01\u696d\u4e3b\u548c\u5167\u5bb9\u5275\u4f5c\u8005\u6e34\u671b\u900f\u904e\u81ea\u7136\u6392\u5e8f\u63d0\u5347\u7db2\u7ad9\u80fd\u898b\u5ea6\u548c\u92b7\u552e\u8f49\u63db\uff0c\u7136\u800c\u9019\u9700\u8981\u6df1\u523b\u7406\u89e3Google\u641c\u7d22\u6f14\u7b97\u6cd5\u4e26\u5236\u5b9a<b>\u6301\u4e45\u6709\u6548\u7684SEO\u7b56\u7565<\/b>\u3002<\/p>\n<p>Google\u7684\u641c\u5c0b\u6f14\u7b97\u6cd5\u975e\u5e38\u8907\u96dc\uff0c\u6301\u7e8c\u6f14\u8b8a\uff0c\u4f8b\u5982BERT\u548cMUM\u7b49\u66f4\u65b0\uff0c\u65e8\u5728\u63d0\u5347\u641c\u5c0b\u7d50\u679c\u7684\u6e96\u78ba\u6027\u53ca\u4f7f\u7528\u8005\u9ad4\u9a57\u3002\u56e0\u6b64\uff0cSEO\u4e26\u975e\u50c5\u50c5\u662f\u95dc\u9375\u5b57\u5806\u780c\uff0c\u800c\u662f\u9700\u8981\u5168\u9762\u8003\u91cf\u7db2\u7ad9\u7684\u6240\u6709\u9762\u5411\u3002\u4e00\u500b\u6210\u529f\u7684SEO\u7b56\u7565\u61c9\u5305\u542b\u4ee5\u4e0b\u5e7e\u500b\u95dc\u9375\u74b0\u7bc0\uff1a<\/p>\n<ul>\n<li><b>\u6df1\u5165\u7684\u95dc\u9375\u5b57\u7814\u7a76\uff1a<\/b> \u77ad\u89e3\u76ee\u6a19\u5ba2\u7fa4\u7684\u641c\u5c0b\u95dc\u9375\u5b57\uff0c\u627e\u51fa\u9ad8\u641c\u5c0b\u91cf\u3001\u4f4e\u7af6\u722d\u5ea6\u7684\u95dc\u9375\u5b57\uff0c\u662f\u6210\u529f\u7684\u57fa\u77f3\u3002\u904b\u7528\u5c08\u696d\u7684\u95dc\u9375\u5b57\u5de5\u5177\u5206\u6790\u7af6\u722d\u5c0d\u624b\u7b56\u7565\uff0c\u6316\u6398\u6f5b\u5728\u95dc\u9375\u5b57\u6a5f\u6703\u3002<\/li>\n<li><b>\u512a\u8cea\u5167\u5bb9\u5275\u4f5c\uff1a<\/b> \u5167\u5bb9\u662fSEO\u7684\u6838\u5fc3\u3002\u512a\u79c0\u7684\u5167\u5bb9\u80fd\u5438\u5f15\u4f7f\u7528\u8005\uff0c\u4e26\u5e6b\u52a9\u641c\u5c0b\u5f15\u64ce\u7406\u89e3\u7db2\u7ad9\u4e3b\u984c\uff0c\u63d0\u5347\u6392\u540d\u3002\u64b0\u5beb\u7b26\u5408\u4f7f\u7528\u8005\u9700\u6c42\u4e14\u5305\u542b\u76ee\u6a19\u95dc\u9375\u5b57\u7684\u512a\u8cea\u6587\u7ae0\uff0c\u907f\u514d\u95dc\u9375\u5b57\u5806\u780c\u7b49\u9055\u898f\u884c\u70ba\u3002<\/li>\n<li><b>\u7db2\u7ad9\u67b6\u69cb\u512a\u5316\uff1a<\/b> \u7db2\u7ad9\u7684\u6280\u8853\u67b6\u69cb\u76f4\u63a5\u5f71\u97ff\u641c\u5c0b\u5f15\u64ce\u7684\u6293\u53d6\u6548\u7387\u3002\u826f\u597d\u67b6\u69cb\u3001\u5feb\u901f\u8f09\u5165\u548c\u884c\u52d5\u88dd\u7f6e\u53cb\u597d\u8a2d\u8a08\u7686\u70ba\u63d0\u5347SEO\u6392\u540d\u7684\u91cd\u8981\u56e0\u7d20\u3002\u6280\u8853SEO\u5305\u62ec\u901f\u5ea6\u512a\u5316\u3001\u7db2\u7ad9\u5730\u5716\u63d0\u4ea4\u548crobots.txt\u8a2d\u5b9a\u7b49\u3002<\/li>\n<li><b>\u5167\u90e8\u8207\u5916\u90e8\u9023\u7d50\u7b56\u7565\uff1a<\/b> \u5167\u90e8\u9023\u7d50\u5e6b\u52a9\u641c\u5c0b\u5f15\u64ce\u7406\u89e3\u5167\u5bb9\u5c64\u7d1a\uff0c\u800c\u9ad8\u8cea\u91cf\u5916\u90e8\u9023\u7d50\u5247\u589e\u5f37\u7db2\u7ad9\u6b0a\u5a01\u6027\u3002\u61c9\u907f\u514d\u4f7f\u7528\u9ed1\u5e3dSEO\u6280\u5de7\u5982\u8cfc\u8cb7\u9023\u7d50\uff0c\u4ee5\u514d\u5c0e\u81f4\u61f2\u7f70\u3002<\/li>\n<li><b>\u6301\u7e8c\u76e3\u63a7\u8207\u8abf\u6574\uff1a<\/b> SEO\u662f\u4e00\u500b\u6301\u7e8c\u7684\u512a\u5316\u904e\u7a0b\uff0c\u9700\u8981\u5b9a\u671f\u5206\u6790\u95dc\u9375\u5b57\u6392\u540d\u3001\u7db2\u7ad9\u6d41\u91cf\u548c\u8df3\u51fa\u7387\uff0c\u6839\u64da\u6578\u64da\u7d50\u679c\u4e0d\u65b7\u8abf\u6574\u7b56\u7565\uff0c\u4ee5\u78ba\u4fdd\u5176\u6709\u6548\u6027\u3002<\/li>\n<\/ul>\n<p>\u7e3d\u4e4b\uff0cSEO\u81ea\u7136\u6392\u5e8f\u4e0d\u662f\u6377\u5f91\uff0c\u800c\u662f\u4e00\u500b\u9700\u8981<b>\u9577\u671f\u6295\u5165<\/b>\u3001<b>\u6301\u7e8c\u5b78\u7fd2<\/b>\u548c<b>\u4e0d\u65b7\u512a\u5316\u7684\u904e\u7a0b<\/b>\u3002\u672c\u6587\u5c07\u6df1\u5165\u63a2\u8a0e\u4e0a\u8ff0\u6bcf\u500b\u74b0\u7bc0\uff0c\u63d0\u4f9b<b>\u5be6\u52d9\u64cd\u4f5c\u6280\u5de7<\/b>\u548c<b>\u6210\u529f\u6848\u4f8b<\/b>\uff0c\u5e6b\u52a9\u60a8\u638c\u63e1SEO\u81ea\u7136\u6392\u5e8f\u7684\u7cbe\u9ad3\uff0c\u7a69\u6b65\u63d0\u5347Google\u95dc\u9375\u5b57\u6392\u540d\uff0c\u6700\u7d42\u767b\u4e0a\u641c\u5c0b\u7d50\u679c\u7b2c\u4e00\u9801\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%B7%B1%E5%85%A5%E5%89%96%E6%9E%90%EF%BC%9ASEO%E8%87%AA%E7%84%B6%E6%8E%92%E5%BA%8F%E7%9A%84%E9%97%9C%E9%8D%B5%E5%9B%A0%E7%B4%A0\"><\/span>\u6df1\u5165\u5256\u6790\uff1aSEO\u81ea\u7136\u6392\u5e8f\u7684\u95dc\u9375\u56e0\u7d20<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u4e0a\u6bb5\u4e2d\uff0c\u6211\u5011\u4e86\u89e3\u4e86SEO\u81ea\u7136\u6392\u5e8f\u53ca\u5176\u91cd\u8981\u6027\u3002\u73fe\u5728\uff0c\u8b93\u6211\u5011\u6df1\u5165\u63a2\u8a0e\u5f71\u97ffGoogle\u95dc\u9375\u5b57\u6392\u540d\u7684\u95dc\u9375\u56e0\u7d20\u3002\u8981\u8b93\u7db2\u7ad9\u7a69\u5c45\u641c\u5c0b\u7d50\u679c\u699c\u9996\uff0c\u9700\u8981\u7d9c\u5408\u8003\u91cf\u591a\u500b\u9762\u5411\u4e26\u6301\u7e8c\u512a\u5316\u3002\u9019\u662f\u7b56\u7565\u6027\u601d\u8003\u548c\u9577\u671f\u6295\u5165\u7684\u904e\u7a0b\uff0c\u7279\u5225\u5c0d\u65bc\u8cc7\u6e90\u6709\u9650\u7684\u5c0f\u578b\u4f01\u696d\u4e3b\u548c\u5275\u696d\u5bb6\uff0c\u638c\u63e1\u6b63\u78ba\u65b9\u6cd5\u53ef\u4ee5\u4e8b\u534a\u529f\u500d\u3002<\/p>\n<p><b>\u9ad8\u54c1\u8cea\u5167\u5bb9<\/b>\u61c9\u539f\u5275\u3001\u5be6\u7528\u4e14\u80fd\u89e3\u7b54\u8b80\u8005\u554f\u984c\u3002\u53ef\u4f7f\u7528\u4e92\u52d5\u6642\u9593\u3001\u8df3\u51fa\u7387\u548c\u8f49\u63db\u8cc7\u6599\u89c0\u5bdf\u4f7f\u7528\u9ad4\u9a57\uff0c\u4f46\u4e0d\u80fd\u7531\u9019\u4e9b\u7db2\u7ad9\u5206\u6790\u6307\u6a19\u76f4\u63a5\u63a8\u5b9a Google \u6392\u540d\u7684\u56e0\u679c\u95dc\u4fc2\uff1b\u4ecd\u61c9\u7d9c\u5408\u641c\u5c0b\u610f\u5716\u3001\u5167\u5bb9\u54c1\u8cea\u53ca\u6280\u8853\u53ef\u5b58\u53d6\u6027\u8a55\u4f30\u3002<\/p>\n<p>\u9664\u4e86\u5167\u5bb9\u5916\uff0c<b>\u6280\u8853SEO<\/b>\u7684\u512a\u5316\u540c\u6a23\u95dc\u9375\uff0c\u5305\u62ec\uff1a <\/p>\n<ul>\n<li><b>\u7db2\u7ad9\u901f\u5ea6\u512a\u5316\uff1a<\/b>\u78ba\u4fdd\u8f09\u5165\u901f\u5ea6\u5feb\uff0c\u512a\u5316\u5716\u7247\u548c\u7a0b\u5f0f\u78bc\uff0c\u9078\u64c7\u53ef\u9760\u7684\u8a17\u7ba1\u670d\u52d9\u5546\u3002<\/li>\n<li><b>\u7db2\u7ad9\u67b6\u69cb\u512a\u5316\uff1a<\/b>\u6e05\u6670\u7684\u67b6\u69cb\u5e6b\u52a9\u641c\u5c0b\u5f15\u64ce\u6293\u53d6\u5167\u5bb9\uff0c\u63d0\u5347\u7db2\u7ad9\u6b0a\u91cd\uff0c\u5305\u62ec\u5408\u7406\u7684\u76ee\u9304\u7d50\u69cb\u548c\u5167\u90e8\u9023\u7d50\u7b56\u7565\u3002<\/li>\n<li><b>\u884c\u52d5\u88dd\u7f6e\u53cb\u5584\uff1a<\/b>\u7db2\u7ad9\u5fc5\u9808\u5728\u884c\u52d5\u88dd\u7f6e\u4e0a\u826f\u597d\u986f\u793a\uff0c\u4ee5\u7372\u5f97\u66f4\u597d\u7684\u6392\u540d\u3002<\/li>\n<li><b>\u7db2\u9801\u7d50\u69cb\u5316\u8cc7\u6599(Schema Markup)\uff1a<\/b>\u5e6b\u52a9\u641c\u5c0b\u5f15\u64ce\u7406\u89e3\u7db2\u9801\u5167\u5bb9\uff0c\u63d0\u9ad8\u53ef\u898b\u5ea6\u548c\u9ede\u64ca\u7387\u3002<\/li>\n<li><b>HTTPS\uff1a<\/b>\u4f7f\u7528HTTPS\u5354\u8b70\u4ee5\u63d0\u5347\u5b89\u5168\u6027\u548c\u7db2\u7ad9\u6b0a\u91cd\u3002<\/li>\n<\/ul>\n<p><b>\u9023\u7d50\u7b56\u7565<\/b>\u4ea6\u662fSEO\u81ea\u7136\u6392\u5e8f\u7684\u91cd\u8981\u7d44\u6210\u90e8\u5206\u3002\u9ad8\u54c1\u8cea\u7684<b>\u5916\u93c8<\/b>\uff08\u4f86\u81ea\u5176\u4ed6\u7db2\u7ad9\u7684\u9023\u7d50\uff09\u53ef\u63d0\u9ad8\u7db2\u7ad9\u6b0a\u91cd\u548c\u53ef\u4fe1\u5ea6\uff0c\u91cd\u8cea\u4e0d\u91cd\u91cf\u3002\u6b64\u5916\uff0c\u6ce8\u610f<b>\u5167\u90e8\u9023\u7d50<\/b>\u7684\u5efa\u8a2d\uff0c\u4ee5\u4fbf\u7528\u6236\u700f\u89bd\u53ca\u5e6b\u52a9\u641c\u5c0b\u5f15\u64ce\u7406\u89e3\u7db2\u7ad9\u67b6\u69cb\u3002<\/p>\n<p><b>\u95dc\u9375\u5b57\u7814\u7a76<\/b>\u662f\u6240\u6709SEO\u5de5\u4f5c\u7684\u57fa\u790e\u3002\u4e86\u89e3\u76ee\u6a19\u53d7\u773e\u7684\u641c\u5c0b\u95dc\u9375\u5b57\uff0c\u4e26\u5c07\u5176\u81ea\u7136\u878d\u5165\u5167\u5bb9\u4e2d\uff0c\u4f46\u907f\u514d\u904e\u5ea6\u4f7f\u7528\uff0c\u5426\u5247\u6703\u88ab\u5224\u5b9a\u70ba\u4f5c\u5f0a\u3002\u638c\u63e1\u95dc\u9375\u5b57\u7684\u641c\u5c0b\u91cf\u3001\u7af6\u722d\u7a0b\u5ea6\u53ca\u76f8\u95dc\u6027\uff0c\u624d\u80fd\u5236\u5b9a\u6709\u6548\u7b56\u7565\u3002<\/p>\n<p>\u8a31\u591aSEO\u516c\u53f8\u63d0\u4f9b\u5167\u5bb9\u958b\u767c\u670d\u52d9\uff0c\u5354\u52a9\u4f01\u696d\u4e3b\u5efa\u7acb\u9ad8\u54c1\u8cea\u5167\u5bb9\u4e26\u6574\u5408SEO\u7b56\u7565\u3002\u9019\u5c0d\u8cc7\u6e90\u6709\u9650\u7684\u5c0f\u578b\u4f01\u696d\u800c\u8a00\uff0c\u662f\u63d0\u5347SEO\u6548\u7387\u3001\u7bc0\u7701\u6642\u9593\u7684\u6709\u6548\u9078\u64c7\u3002<\/p>\n<div class=\"image-container\">\n<img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1701672887662-7c931266b67e?crop=entropy&#038;cs=tinysrgb&#038;fit=max&#038;fm=jpg&#038;ixid=M3w0NzUyMTB8MHwxfHNlYXJjaHw1OHx8Y29tcHV0ZXIlMjBzY3JlZW58ZW58MHwwfHx8MTcyMjg0NzIxNXww&#038;ixlib=rb-4.0.3&#038;q=80&#038;w=1080\" alt=\"seo\u81ea\u7136\u6392\u5e8f\" \/><\/p>\n<p class=\"image-caption\">seo\u81ea\u7136\u6392\u5e8f. Photos provided by unsplash<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E9%97%9C%E9%8D%B5%E5%AD%97%E7%A0%94%E7%A9%B6%E8%88%87%E7%AD%96%E7%95%A5%E7%B0%A1%E4%BB%8B\"><\/span>\u95dc\u9375\u5b57\u7814\u7a76\u8207\u7b56\u7565\u7c21\u4ecb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u638c\u63e1SEO\u81ea\u7136\u6392\u5e8f\u7684\u95dc\u9375\u5728\u65bc\u95dc\u9375\u5b57\u7814\u7a76\u548c\u7b56\u7565\u5236\u5b9a\u3002\u8a31\u591a\u4eba\u8aa4\u4ee5\u70ba\u53ea\u9700\u5728\u6587\u7ae0\u4e2d\u5806\u780c\u76ee\u6a19\u95dc\u9375\u5b57\u5373\u53ef\uff0c\u4f46\u9019\u53ef\u80fd\u5c0e\u81f4\u88abGoogle\u61f2\u7f70\u3002\u6709\u6548\u7684\u95dc\u9375\u5b57\u7814\u7a76\u4e0d\u50c5\u8981\u627e\u51fa\u9ad8\u641c\u5c0b\u91cf\u7684\u8a5e\u5f59\uff0c\u9084\u9700\u8003\u91cf<b>\u641c\u5c0b\u610f\u5716<\/b>\u548c<b>\u7af6\u722d\u7a0b\u5ea6<\/b>\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u9032\u884c\u6709\u6548\u95dc\u9375\u5b57\u7814\u7a76\u7684\u5e7e\u500b\u6b65\u9a5f\uff1a<\/p>\n<ol>\n<li><b>\u4e86\u89e3\u76ee\u6a19\u5ba2\u7fa4\uff1a<\/b>\u5728\u958b\u59cb\u95dc\u9375\u5b57\u7814\u7a76\u4e4b\u524d\uff0c\u5148\u660e\u78ba\u4f60\u7684\u76ee\u6a19\u5ba2\u7fa4\u3002\u4ed6\u5011\u5728\u641c\u5c0b\u5f15\u64ce\u4e0a\u6703\u8f38\u5165\u54ea\u4e9b\u95dc\u9375\u5b57\uff1f\u4ed6\u5011\u7684\u9700\u6c42\u548c\u75db\u9ede\u662f\u4ec0\u9ebc\uff1f\u9019\u5c07\u5e6b\u52a9\u4f60\u627e\u5230\u6700\u7b26\u5408\u4ed6\u5011\u641c\u5c0b\u610f\u5716\u7684\u95dc\u9375\u5b57\u3002<\/li>\n<li><b>\u9032\u884c\u95dc\u9375\u5b57\u7814\u7a76\uff1a<\/b>\u4f7f\u7528Google Keyword Planner\u8490\u96c6\u76f8\u95dc\u8a5e\u7d44\u8207\u641c\u5c0b\u91cf\u4f30\u8a08\uff0c\u518d\u67e5\u770b\u76ee\u6a19\u5730\u5340\u7684\u81ea\u7136\u641c\u5c0b\u7d50\u679c\u3001\u5167\u5bb9\u54c1\u8cea\u8207\u641c\u5c0b\u610f\u5716\uff0c\u8a55\u4f30\u7db2\u7ad9\u80fd\u63d0\u4f9b\u7684\u50f9\u503c\u3002\u9078\u8a5e\u4e0d\u61c9\u53ea\u8ffd\u6c42\u9ad8\u641c\u5c0b\u91cf\u6216\u4f4e\u5ee3\u544a\u7af6\u722d\u3002<\/li>\n<li><b>\u5206\u6790\u7af6\u722d\u5c0d\u624b\uff1a<\/b>\u89c0\u5bdf\u7af6\u722d\u5c0d\u624b\u4f7f\u7528\u7684\u95dc\u9375\u5b57\u53ca\u4ed6\u5011\u7684\u6392\u540d\u60c5\u6cc1\uff0c\u4e86\u89e3\u5e02\u5834\u7af6\u722d\u4e26\u767c\u73fe\u53ef\u80fd\u5ffd\u7565\u7684\u95dc\u9375\u5b57\u3002\u8a18\u5f97\u6839\u64da\u81ea\u8eab\u60c5\u6cc1\u9078\u64c7\u6700\u5408\u9069\u7684\u95dc\u9375\u5b57\uff0c\u800c\u975e\u76f2\u76ee\u6a21\u4eff\u3002<\/li>\n<li><b>\u904b\u7528\u9577\u5c3e\u95dc\u9375\u5b57\uff1a<\/b>\u4f8b\u5982\u300c\u53f0\u5317\u6771\u5340\u4e0b\u5348\u8336\u63a8\u85a6\u300d\u53ef\u5c0d\u61c9\u8f03\u5177\u9ad4\u7684\u9700\u6c42\uff1b\u4ecd\u9808\u6aa2\u67e5\u641c\u5c0b\u7d50\u679c\u8207\u5be6\u969b\u8f49\u63db\u8cc7\u6599\uff0c\u4e0d\u80fd\u50c5\u56e0\u8a5e\u7d44\u8f03\u9577\u5c31\u9810\u8a2d\u7af6\u722d\u8f03\u4f4e\u6216\u8f49\u63db\u8f03\u9ad8\u3002<\/li>\n<li><b>\u7d50\u5408\u591a\u7a2e\u985e\u578b\u7684\u95dc\u9375\u5b57\uff1a<\/b>\u5c07\u4e0d\u540c\u985e\u578b\u95dc\u9375\u5b57\u878d\u5408\uff0c\u5982\u8cc7\u8a0a\u6027\u3001\u5c0e\u8cfc\u6027\u548c\u54c1\u724c\u95dc\u9375\u5b57\uff0c\u4ee5\u6eff\u8db3\u5ee3\u6cdb\u641c\u5c0b\u9700\u6c42\u3002\u4f8b\u5982\uff0c\u8ce3\u5496\u5561\u8c46\u7684\u7db2\u7ad9\u53ef\u4ee5\u4f7f\u7528\u300c\u5496\u5561\u8c46\u300d\u3001\u300c\u55ae\u54c1\u5496\u5561\u8c46\u300d\u7b49\u591a\u7a2e\u95dc\u9375\u5b57\u3002<\/li>\n<\/ol>\n<p>\u6b64\u5916\uff0c\u53ef\u4ee5\u900f\u904e<b>\u554f\u7b54\u7db2\u7ad9<\/b>\u89c0\u5bdf\u4f7f\u7528\u8005\u63d0\u554f\uff0c<b>\u5206\u6790\u793e\u7fa4\u5a92\u9ad4\u8da8\u52e2<\/b>\uff0c\u4ee5\u53ca<b>\u53c3\u8003Google Trends<\/b>\u4e86\u89e3\u641c\u5c0b\u71b1\u5ea6\u8b8a\u5316\uff0c\u9032\u4e00\u6b65\u627e\u5230\u7cbe\u6e96\u95dc\u9375\u5b57\uff0c\u5236\u5b9a\u6709\u6548SEO\u7b56\u7565\u3002<\/p>\n<p>\u95dc\u9375\u5b57\u7814\u7a76\u662f\u6301\u7e8c\u512a\u5316\u7684\u904e\u7a0b\u3002\u5b9a\u671f\u6aa2\u8996\u95dc\u9375\u5b57\u8868\u73fe\uff0c\u6839\u64da\u6578\u64da\u8abf\u6574\u7b56\u7565\uff0c\u4ee5\u78ba\u4fdd\u7db2\u7ad9\u4fdd\u6301\u6700\u4f73\u6392\u540d\u3002\u4e0d\u8981\u5bb3\u6015\u5617\u8a66\u4e0d\u540c\u7684\u65b9\u6cd5\uff0c\u5f9e\u6578\u64da\u4e2d\u5b78\u7fd2\u4e26\u6539\u9032\u95dc\u9375\u5b57\u7b56\u7565\uff0c\u5728SEO\u7af6\u722d\u4e2d\u812b\u7a4e\u800c\u51fa\u3002<\/p>\n<table>\n<caption><b>\u95dc\u9375\u5b57\u7814\u7a76\u8207\u7b56\u7565\u7c21\u4ecb<\/b><\/caption>\n<tr>\n<th>\u6b65\u9a5f<\/th>\n<th>\u8aaa\u660e<\/th>\n<th>\u6ce8\u610f\u4e8b\u9805<\/th>\n<\/tr>\n<tr>\n<td>1. \u4e86\u89e3\u76ee\u6a19\u5ba2\u7fa4<\/td>\n<td>\u660e\u78ba\u76ee\u6a19\u5ba2\u7fa4\u7684\u641c\u5c0b\u884c\u70ba\u3001\u9700\u6c42\u548c\u75db\u9ede\uff0c\u627e\u5230\u7b26\u5408\u4ed6\u5011\u641c\u5c0b\u610f\u5716\u7684\u95dc\u9375\u5b57\u3002<\/td>\n<td>\u6df1\u5165\u4e86\u89e3\u76ee\u6a19\u5ba2\u7fa4\u662f\u95dc\u9375\u5b57\u7814\u7a76\u7684\u57fa\u790e\u3002<\/td>\n<\/tr>\n<tr>\n<td>2. \u4f7f\u7528\u95dc\u9375\u5b57\u7814\u7a76\u5de5\u5177<\/td>\n<td>\u5229\u7528Google Keyword Planner\u3001SEMrush\u3001Ahrefs\u7b49\u5de5\u5177\uff0c\u5206\u6790\u641c\u5c0b\u91cf\u548c\u7af6\u722d\u7a0b\u5ea6\uff0c\u5c0b\u627e\u9ad8\u641c\u5c0b\u91cf\u3001\u4f4e\u7af6\u722d\u7684\u95dc\u9375\u5b57\u3002<\/td>\n<td>\u9078\u64c7\u9069\u5408\u81ea\u8eab\u60c5\u6cc1\u7684\u5de5\u5177\uff0c\u4e26\u4ed4\u7d30\u5206\u6790\u6578\u64da\u3002<\/td>\n<\/tr>\n<tr>\n<td>3. \u5206\u6790\u7af6\u722d\u5c0d\u624b<\/td>\n<td>\u89c0\u5bdf\u7af6\u722d\u5c0d\u624b\u4f7f\u7528\u7684\u95dc\u9375\u5b57\u548c\u6392\u540d\u60c5\u6cc1\uff0c\u4e86\u89e3\u5e02\u5834\u7af6\u722d\uff0c\u767c\u73fe\u6f5b\u5728\u95dc\u9375\u5b57\u3002<\/td>\n<td>\u501f\u9452\u7af6\u722d\u5c0d\u624b\u7684\u7d93\u9a57\uff0c\u4f46\u4e0d\u8981\u76f2\u76ee\u6a21\u4eff\u3002<\/td>\n<\/tr>\n<tr>\n<td>4. \u904b\u7528\u9577\u5c3e\u95dc\u9375\u5b57<\/td>\n<td>\u4f7f\u7528\u5177\u9ad4\u3001\u8f03\u9577\u7684\u8a5e\u7d44\uff08\u4f8b\u5982\u300c\u53f0\u5317\u6771\u5340\u4e0b\u5348\u8336\u63a8\u85a6\u300d\uff09\uff0c\u96d6\u7136\u641c\u5c0b\u91cf\u4f4e\uff0c\u4f46\u8f49\u63db\u7387\u901a\u5e38\u8f03\u9ad8\u3002<\/td>\n<td>\u9577\u5c3e\u95dc\u9375\u5b57\u80fd\u6eff\u8db3\u4f7f\u7528\u8005\u66f4\u7cbe\u78ba\u7684\u9700\u6c42\u3002<\/td>\n<\/tr>\n<tr>\n<td>5. \u7d50\u5408\u591a\u7a2e\u985e\u578b\u7684\u95dc\u9375\u5b57<\/td>\n<td>\u5c07\u8cc7\u8a0a\u6027\u3001\u5c0e\u8cfc\u6027\u548c\u54c1\u724c\u95dc\u9375\u5b57\u878d\u5408\uff0c\u6eff\u8db3\u5ee3\u6cdb\u641c\u5c0b\u9700\u6c42\u3002<\/td>\n<td>\u4f8b\u5982\uff0c\u8ce3\u5496\u5561\u8c46\u7684\u7db2\u7ad9\u53ef\u4ee5\u4f7f\u7528\u300c\u5496\u5561\u8c46\u300d\u3001\u300c\u55ae\u54c1\u5496\u5561\u8c46\u300d\u7b49\u95dc\u9375\u5b57\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u984d\u5916\u65b9\u6cd5<\/td>\n<td>\u89c0\u5bdf\u554f\u7b54\u7db2\u7ad9\u3001\u5206\u6790\u793e\u7fa4\u5a92\u9ad4\u8da8\u52e2\u3001\u53c3\u8003Google Trends\uff0c\u627e\u5230\u66f4\u7cbe\u6e96\u7684\u95dc\u9375\u5b57\u3002<\/td>\n<td>\u6301\u7e8c\u95dc\u6ce8\u5e02\u5834\u52d5\u614b\uff0c\u53ca\u6642\u8abf\u6574\u7b56\u7565\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u6301\u7e8c\u512a\u5316<\/td>\n<td>\u5b9a\u671f\u6aa2\u8996\u95dc\u9375\u5b57\u8868\u73fe\uff0c\u6839\u64da\u6578\u64da\u8abf\u6574\u7b56\u7565\uff0c\u78ba\u4fdd\u7db2\u7ad9\u4fdd\u6301\u6700\u4f73\u6392\u540d\u3002<\/td>\n<td>\u95dc\u9375\u5b57\u7814\u7a76\u662f\u4e00\u500b\u6301\u7e8c\u512a\u5316\u7684\u904e\u7a0b\uff0c\u9700\u8981\u4e0d\u65b7\u5617\u8a66\u548c\u5b78\u7fd2\u3002<\/td>\n<\/tr>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"%E6%B7%B1%E5%85%A5%E5%89%96%E6%9E%90%EF%BC%9A%E6%8A%80%E8%A1%93SEO%E7%9A%84%E9%97%9C%E9%8D%B5%E8%A6%81%E7%B4%A0\"><\/span>\u6df1\u5165\u5256\u6790\uff1a\u6280\u8853SEO\u7684\u95dc\u9375\u8981\u7d20<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u8981\u5be6\u73feSEO\u81ea\u7136\u6392\u5e8f\uff0c\u6280\u8853SEO\u81f3\u95dc\u91cd\u8981\u3002\u5b83\u5982\u540c\u623f\u5c4b\u7684\u5730\u57fa\uff0c\u57fa\u790e\u6253\u7262\u624d\u80fd\u652f\u6490\u8d77\u7cbe\u826f\u5167\u5bb9\u3002\u82e5\u5ffd\u8996\u6280\u8853SEO\uff0c\u7121\u8ad6\u5167\u5bb9\u591a\u9ebc\u7cbe\u5f69\uff0c\u4ecd\u53ef\u6dea\u70ba\u641c\u5c0b\u5f15\u64ce\u7684\u907a\u5fd8\u89d2\u843d\u3002<\/p>\n<p><b>\u7db2\u7ad9\u901f\u5ea6<\/b>\u662f\u6838\u5fc3\u8981\u7d20\u3002Google\u91cd\u8996\u4f7f\u7528\u8005\u9ad4\u9a57\uff0c\u800c\u8f09\u5165\u901f\u5ea6\u76f4\u63a5\u5f71\u97ff\u9019\u4e00\u9ede\u3002\u8f09\u5165\u7de9\u6162\u53ef\u80fd\u4f7f\u90e8\u5206\u8a2a\u5ba2\u96e2\u958b\u3002\u6838\u5fc3\u7db2\u9801\u6307\u6a19\u662f Google \u6392\u540d\u7cfb\u7d71\u8003\u91cf\u7684\u4e00\u90e8\u5206\uff0c\u4f46\u4e0d\u80fd\u53ea\u6191\u901f\u5ea6\u5206\u6578\u63a8\u5b9a\u6392\u540d\u5347\u964d\u3002\u5229\u7528Google PageSpeed Insights\u7b49\u5de5\u5177\u6aa2\u6e2c\u901f\u5ea6\uff0c\u4e26\u6839\u64da\u5efa\u8b70\u512a\u5316\uff0c\u4f8b\u5982\u58d3\u7e2e\u5716\u7247\u548c\u7a0b\u5f0f\u78bc\uff0c\u4f7f\u7528CDN\u7b49\u3002\u63d0\u5347\u901f\u5ea6\u662f\u70ba\u4e86\u512a\u5316SEO\uff0c\u66f4\u662f\u70ba\u4e86\u4f7f\u7528\u8005\u6eff\u610f\u5ea6\u3002<\/p>\n<p><b>\u7db2\u7ad9\u67b6\u69cb<\/b>\u540c\u6a23\u91cd\u8981\u3002\u6e05\u6670\u7684\u7db2\u7ad9\u7d50\u69cb\u6709\u52a9\u641c\u5c0b\u5f15\u64ce\u66f4\u597d\u5730\u7406\u89e3\u4e26\u7d22\u5f15\u5167\u5bb9\u3002\u5efa\u7acb\u7db2\u7ad9\u5730\u5716(sitemap)\u8f14\u52a9\u722c\u87f2\u722c\u53d6\uff0c\u540c\u6642\u5408\u7406\u5b89\u6392\u5167\u90e8\u9023\u7d50\uff0c\u8b93\u4f7f\u7528\u8005\u548c\u641c\u5c0b\u5f15\u64ce\u90fd\u80fd\u6d41\u66a2\u700f\u89bd\u3002\u60f3\u8c61\u4e00\u4e0b\uff0c\u4e00\u500b\u96dc\u4e82\u7684\u7db2\u7ad9\u5c31\u50cf\u8ff7\u5bae\uff0c\u96e3\u4ee5\u9032\u5165\uff0c\u4e5f\u96e3\u4ee5\u88ab\u7406\u89e3\u3002<\/p>\n<p><b>\u884c\u52d5\u7248\u6aa2\u67e5\uff1a<\/b>Google \u7684 Mobile-Friendly Test \u8207 Mobile Usability \u5831\u8868\u5df2\u65bc 2023 \u5e74 12 \u6708\u9000\u5f79\u3002\u53ef\u4f7f\u7528\u700f\u89bd\u5668\u7a84\u7248\u9810\u89bd\u3001PageSpeed Insights \u53ca\u5be6\u969b\u624b\u6a5f\u6aa2\u67e5\u6587\u5b57\u3001\u6309\u9215\u3001\u5c0e\u89bd\u8207\u8f09\u5165\u8868\u73fe\uff1b\u55ae\u4e00\u5de5\u5177\u5206\u6578\u4e0d\u80fd\u53d6\u4ee3\u5be6\u969b\u64cd\u4f5c\u9a57\u6536\u3002<\/p>\n<p><b>HTTPS<\/b>\u662f\u5b89\u5168\u7684\u8c61\u5fb5\uff0c\u4e5f\u662f\u6392\u540d\u56e0\u7d20\u4e4b\u4e00\u3002\u64c1\u6709HTTPS\u8b49\u66f8\u7684\u7db2\u7ad9\u66f4\u80fd\u7372\u5f97\u4f7f\u7528\u8005\u4fe1\u4efb\uff0c\u4e14\u53d7\u641c\u5c0b\u5f15\u64ce\u9752\u775e\u3002\u82e5\u5c1a\u672a\u555f\u7528HTTPS\uff0c\u8acb\u5118\u5feb\u7533\u8acb\u4e26\u5b89\u88ddSSL\u8b49\u66f8\u3002<\/p>\n<p><b>Schema Markup<\/b>\uff08\u7d50\u69cb\u5316\u8cc7\u6599\uff09\u53ef\u5354\u52a9\u641c\u5c0b\u5f15\u64ce\u7406\u89e3\u9801\u9762\u5167\u5bb9\u3002\u61c9\u4f9d\u652f\u63f4\u7684\u985e\u578b\u3001\u5167\u5bb9\u653f\u7b56\u53ca\u53ef\u898b\u8cc7\u6599\u6b63\u78ba\u6a19\u8a18\uff0c\u4e26\u4f7f\u7528 Rich Results Test \u6aa2\u67e5\u3002\u6709\u6548\u6a19\u8a18\u4e0d\u4fdd\u8b49\u986f\u793a\u8907\u5408\u5f0f\u641c\u5c0b\u7d50\u679c\uff0c\u4e5f\u4e0d\u4fdd\u8b49\u9ede\u64ca\u6216\u6392\u540d\u63d0\u5347\u3002<\/p>\n<p>\u6b64\u5916\uff0c<b>robots.txt<\/b>\u7684\u8a2d\u5b9a\u3001<b>\u907f\u514d\u91cd\u8907\u5167\u5bb9<\/b>\u548c<b>\u5b9a\u671f\u66f4\u65b0\u7db2\u7ad9\u5167\u5bb9<\/b>\u7b49\u90fd\u662f\u6280\u8853SEO\u9700\u7559\u610f\u7684\u56e0\u7d20\u3002\u6280\u8853SEO\u975e\u4e00\u671d\u4e00\u5915\u4e4b\u529f\uff0c\u9700\u6301\u7e8c\u76e3\u63a7\u548c\u512a\u5316\u3002\u5b9a\u671f\u4f7f\u7528Google Search Console\u6aa2\u67e5\u6280\u8853\u554f\u984c\uff0c\u4e26\u6839\u64da\u5efa\u8b70\u9032\u884c\u8abf\u6574\u3002\u8a18\u4f4f\uff0c\u6280\u8853SEO\u662f\u5be6\u73feSEO\u81ea\u7136\u6392\u5e8f\u7684\u57fa\u77f3\uff0c\u552f\u6709\u592f\u5be6\u57fa\u790e\uff0c\u624d\u80fd\u5728\u5f8c\u7e8c\u7b56\u7565\u4e2d\u9ad8\u6548\u63d0\u5347\u6392\u540d\u3002<\/p>\n<p>\u7e3d\u4e4b\uff0c\u6280\u8853SEO\u4e26\u975e\u7d14\u6280\u8853\u554f\u984c\uff0c\u9084\u8207\u4f7f\u7528\u8005\u9ad4\u9a57\u3001\u7db2\u7ad9\u67b6\u69cb\u53ca\u641c\u5c0b\u5f15\u64ce\u6f14\u7b97\u6cd5\u7b49\u591a\u65b9\u9762\u5bc6\u5207\u76f8\u95dc\u3002\u5168\u9762\u8003\u91cf\u9019\u4e9b\u56e0\u7d20\u4e26\u6301\u7e8c\u512a\u5316\uff0c\u624d\u80fd\u8b93\u7db2\u7ad9\u5728\u641c\u5c0b\u5f15\u64ce\u4e2d\u7372\u5f97\u66f4\u597d\u6392\u540d\uff0c\u6700\u7d42\u9054\u6210SEO\u81ea\u7136\u6392\u5e8f\u7684\u76ee\u6a19\u3002<\/p>\n<p><a href=\"https:\/\/www.seo-panda.tw\/seo-organic-search-ranking-202112\/\" target=\"_blank\" rel=\"noopener\">\u53ef\u4ee5\u53c3\u8003 seo\u81ea\u7136\u6392\u5e8f<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"SEO%E8%87%AA%E7%84%B6%E6%8E%92%E5%BA%8F%E7%B5%90%E8%AB%96\"><\/span>SEO\u81ea\u7136\u6392\u5e8f\u7d50\u8ad6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4e00\u8def\u8d70\u4f86\uff0c\u6211\u5011\u5f9eSEO\u81ea\u7136\u6392\u5e8f\u7684\u6838\u5fc3\u6982\u5ff5\u958b\u59cb\uff0c\u6df1\u5165\u63a2\u8a0e\u4e86\u5f71\u97ffGoogle\u95dc\u9375\u5b57\u6392\u540d\u7684\u95dc\u9375\u56e0\u7d20\uff0c\u5f9e\u95dc\u9375\u5b57\u7814\u7a76\u3001\u9ad8\u54c1\u8cea\u5167\u5bb9\u5275\u4f5c\u3001\u6280\u8853SEO\u512a\u5316\u5230\u9023\u7d50\u7b56\u7565\u7684\u5efa\u7acb\uff0c\u6bcf\u500b\u74b0\u7bc0\u90fd\u74b0\u74b0\u76f8\u6263\uff0c\u7f3a\u4e00\u4e0d\u53ef\u3002  \u60a8\u5df2\u638c\u63e1\u4e86\u63d0\u5347\u7db2\u7ad9\u300cSEO\u81ea\u7136\u6392\u5e8f\u300d\u7684\u95dc\u9375\u6280\u5de7\uff0c\u4e26\u4e86\u89e3\u5230\u9019\u4e26\u975e\u4e00\u8e74\u53ef\u5e7e\u7684\u901f\u6210\u6cd5\uff0c\u800c\u662f\u4e00\u500b\u9700\u8981\u6301\u7e8c\u6295\u5165\u3001\u4e0d\u65b7\u5b78\u7fd2\u548c\u6301\u7e8c\u512a\u5316\u7684\u9577\u671f\u7b56\u7565\u3002<\/p>\n<p>\u8a18\u4f4f\uff0c\u6210\u529f\u7684\u300cSEO\u81ea\u7136\u6392\u5e8f\u300d\u4e26\u975e\u55ae\u7d14\u8ffd\u6c42\u6392\u540d\uff0c\u800c\u662f\u8981\u5efa\u7acb\u4e00\u500b\u80fd\u63d0\u4f9b\u4f7f\u7528\u8005\u826f\u597d\u9ad4\u9a57\u7684\u7db2\u7ad9\u3002  \u900f\u904e\u512a\u8cea\u5167\u5bb9\u5438\u5f15\u8a2a\u5ba2\uff0c\u85c9\u7531\u7a69\u56fa\u7684\u6280\u8853\u67b6\u69cb\u63d0\u5347\u7db2\u7ad9\u6548\u80fd\uff0c\u4e26\u85c9\u7531\u6709\u6548\u7684\u95dc\u9375\u5b57\u7b56\u7565\u8b93\u4f60\u7684\u7db2\u7ad9\u66f4\u5bb9\u6613\u88ab\u641c\u5c0b\u5f15\u64ce\u627e\u5230\u3002  \u6301\u7e8c\u76e3\u63a7\u6578\u64da\uff0c\u6839\u64da\u5be6\u969b\u72c0\u6cc1\u8abf\u6574\u7b56\u7565\uff0c\u624d\u662f\u638c\u63e1\u300cSEO\u81ea\u7136\u6392\u5e8f\u300d\u7cbe\u9ad3\u7684\u95dc\u9375\u3002<\/p>\n<p>\u5e0c\u671b\u9019\u4efd\u5b8c\u6574\u7684\u6559\u5b78\uff0c\u80fd\u5e6b\u52a9\u60a8\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u7db2\u8def\u4e16\u754c\u4e2d\uff0c\u9010\u6b65\u63d0\u5347\u7db2\u7ad9\u6392\u540d\uff0c\u7372\u5f97\u66f4\u591a\u7dda\u4e0a\u66dd\u5149\u8207\u6f5b\u5728\u5ba2\u6236\u3002  \u5225\u5fd8\u4e86\uff0c\u6301\u7e8c\u5b78\u7fd2\u548c\u5be6\u8e10\u624d\u662f\u4fdd\u6301\u7af6\u722d\u529b\u7684\u4e0d\u4e8c\u6cd5\u9580\u3002  \u73fe\u5728\u5c31\u958b\u59cb\u884c\u52d5\uff0c\u8b93\u60a8\u7684\u7db2\u7ad9\u900f\u904eSEO\u81ea\u7136\u6392\u5e8f\uff0c\u5728Google\u641c\u5c0b\u7d50\u679c\u4e2d\u812b\u7a4e\u800c\u51fa\u5427\uff01<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SEO%E8%87%AA%E7%84%B6%E6%8E%92%E5%BA%8F_%E5%B8%B8%E8%A6%8B%E5%95%8F%E9%A1%8C%E5%BF%AB%E9%80%9FFAQ\"><\/span>SEO\u81ea\u7136\u6392\u5e8f \u5e38\u898b\u554f\u984c\u5feb\u901fFAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E6%8F%90%E5%8D%87%E6%88%91%E7%9A%84%E7%B6%B2%E7%AB%99%E9%97%9C%E9%8D%B5%E5%AD%97%E6%8E%92%E5%90%8D%EF%BC%9F\"><\/span>\u5982\u4f55\u63d0\u5347\u6211\u7684\u7db2\u7ad9\u95dc\u9375\u5b57\u6392\u540d\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u63d0\u5347\u7db2\u7ad9\u95dc\u9375\u5b57\u6392\u540d\u9700\u8981\u5168\u76e4\u8003\u91cf\uff0c\u4e26\u975e\u55ae\u4e00\u6280\u5de7\u5c31\u80fd\u9054\u6210\u3002\u5f9e\u6df1\u5165\u4e86\u89e3\u76ee\u6a19\u5ba2\u7fa4\u7684\u641c\u5c0b\u7fd2\u6163\u958b\u59cb\uff0c\u7cbe\u6e96\u9078\u64c7\u95dc\u9375\u5b57\uff0c\u518d\u5230\u5275\u4f5c\u9ad8\u54c1\u8cea\u3001\u7b26\u5408\u4f7f\u7528\u8005\u9700\u6c42\u7684\u5167\u5bb9\uff0c\u4ee5\u53ca\u512a\u5316\u7db2\u7ad9\u6280\u8853\u67b6\u69cb\uff08\u4f8b\u5982\u7db2\u7ad9\u901f\u5ea6\u3001\u884c\u52d5\u88dd\u7f6e\u53cb\u5584\u5ea6\u3001\u7db2\u7ad9\u7d50\u69cb\u7b49\uff09\uff0c\u90fd\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\u74b0\u7bc0\u3002  \u6b64\u5916\uff0c\u5efa\u7acb\u9ad8\u54c1\u8cea\u7684\u5916\u90e8\u9023\u7d50\uff0c\u4e26\u6301\u7e8c\u76e3\u63a7\u7db2\u7ad9\u6578\u64da\uff0c\u6839\u64da\u6578\u64da\u53cd\u994b\u8abf\u6574\u7b56\u7565\uff0c\u4e5f\u662f\u81f3\u95dc\u91cd\u8981\u7684\u6b65\u9a5f\u3002  \u9019\u662f\u4e00\u500b\u9577\u671f\u4e14\u6301\u7e8c\u512a\u5316\u7684\u904e\u7a0b\uff0c\u800c\u975e\u4e00\u8e74\u53ef\u5e7e\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E6%88%91%E7%9A%84%E7%B6%B2%E7%AB%99%E5%85%A7%E5%AE%B9%E5%B7%B2%E7%B6%93%E5%BE%88%E5%A4%9A%E4%BA%86%EF%BC%8C%E7%82%BA%E4%BB%80%E9%BA%BC%E6%8E%92%E5%90%8D%E9%82%84%E6%98%AF%E4%B8%8D%E5%A5%BD%EF%BC%9F\"><\/span>\u6211\u7684\u7db2\u7ad9\u5167\u5bb9\u5df2\u7d93\u5f88\u591a\u4e86\uff0c\u70ba\u4ec0\u9ebc\u6392\u540d\u9084\u662f\u4e0d\u597d\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5167\u5bb9\u6578\u91cf\u4e26\u975e\u6c7a\u5b9a\u6392\u540d\u7684\u552f\u4e00\u56e0\u7d20\u3002\u5373\u4f7f\u64c1\u6709\u5927\u91cf\u5167\u5bb9\uff0c\u4f46\u82e5\u5167\u5bb9\u54c1\u8cea\u4f4e\u843d\u3001\u7f3a\u4e4f\u539f\u5275\u6027\u3001\u6c92\u6709\u91dd\u5c0d\u76ee\u6a19\u95dc\u9375\u5b57\u9032\u884c\u512a\u5316\uff0c\u6216\u8005\u7db2\u7ad9\u6280\u8853\u67b6\u69cb\u5b58\u5728\u554f\u984c\uff08\u4f8b\u5982\u8f09\u5165\u901f\u5ea6\u6162\u3001\u884c\u52d5\u88dd\u7f6e\u4e0d\u53cb\u5584\uff09\uff0c\u90fd\u53ef\u80fd\u5c0e\u81f4\u6392\u540d\u4e0d\u4f73\u3002  \u9700\u6aa2\u8996\u4f60\u7684\u5167\u5bb9\u662f\u5426\u771f\u6b63\u89e3\u6c7a\u4f7f\u7528\u8005\u554f\u984c\uff0c\u662f\u5426\u5177\u6709\u5438\u5f15\u529b\u53ca\u6613\u8b80\u6027\uff0c\u7db2\u7ad9\u6280\u8853\u67b6\u69cb\u662f\u5426\u5b8c\u5584\uff0c\u4ee5\u53ca\u5916\u90e8\u9023\u7d50\u7684\u54c1\u8cea\u548c\u6578\u91cf\u662f\u5426\u8db3\u5920\u3002  \u6709\u5fc5\u8981\u91dd\u5c0d\u9019\u4e9b\u65b9\u9762\u91cd\u65b0\u8a55\u4f30\u4e26\u9032\u884c\u512a\u5316\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO%E8%87%AA%E7%84%B6%E6%8E%92%E5%BA%8F%E9%9C%80%E8%A6%81%E5%A4%9A%E9%95%B7%E6%99%82%E9%96%93%E6%89%8D%E8%83%BD%E7%9C%8B%E5%88%B0%E6%95%88%E6%9E%9C%EF%BC%9F\"><\/span>SEO\u81ea\u7136\u6392\u5e8f\u9700\u8981\u591a\u9577\u6642\u9593\u624d\u80fd\u770b\u5230\u6548\u679c\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEO\u81ea\u7136\u6392\u5e8f\u7684\u6548\u679c\u4e26\u975e\u7acb\u7aff\u898b\u5f71\uff0c\u800c\u662f\u4e00\u500b\u6f38\u9032\u7684\u904e\u7a0b\u3002  \u5f71\u97ff\u6392\u540d\u7684\u56e0\u7d20\u773e\u591a\u4e14\u8907\u96dc\uff0c\u641c\u5c0b\u5f15\u64ce\u6f14\u7b97\u6cd5\u4e5f\u6301\u7e8c\u66f4\u65b0\uff0c\u56e0\u6b64\u5f88\u96e3\u7d66\u51fa\u4e00\u500b\u78ba\u5207\u7684\u6642\u9593\u3002  \u4e00\u822c\u4f86\u8aaa\uff0c\u9700\u8981\u6301\u7e8c\u6295\u5165\u6642\u9593\u548c\u7cbe\u529b\u9032\u884c\u512a\u5316\uff0c\u901a\u5e38\u9700\u8981\u6578\u9031\u751a\u81f3\u6578\u6708\u624d\u80fd\u770b\u5230\u660e\u986f\u7684\u6548\u679c\u3002  \u6301\u7e8c\u76e3\u63a7\u6578\u64da\u3001\u8abf\u6574\u7b56\u7565\uff0c\u4e26\u4fdd\u6301\u8010\u5fc3\uff0c\u624d\u80fd\u5728\u9577\u671f\u7d2f\u7a4d\u4e2d\u9010\u6b65\u63d0\u5347\u7db2\u7ad9\u6392\u540d\u3002<\/p>\n<p>\u5ef6\u4f38\u67e5\u6838\uff1a<a href=\"https:\/\/developers.google.com\/search\/blog\/2016\/05\/a-new-mobile-friendly-testing-tool\" target=\"_blank\" rel=\"noopener\">Google\uff1a\u884c\u52d5\u88dd\u7f6e\u53cb\u5584\u6e2c\u8a66\u5de5\u5177\u9000\u5f79\u516c\u544a<\/a>\u3002<\/p>\n<p>\u5ef6\u4f38\u67e5\u6838\uff1a<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/sd-policies\" target=\"_blank\" rel=\"noopener\">Google\uff1a\u7d50\u69cb\u5316\u8cc7\u6599\u4e00\u822c\u898f\u7bc4<\/a>\u3002<\/p>\n<p>\u5ef6\u4f38\u67e5\u6838\uff1a<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/page-experience\" target=\"_blank\" rel=\"noopener\">Google\uff1a\u7db2\u9801\u9ad4\u9a57\u8207\u6392\u540d<\/a>\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u60f3\u8b93\u4f60\u7684\u7db2\u7ad9\u95dc\u9375\u5b57\u5728Google\u641c\u5c0b\u7d50\u679c\u4e2d\u812b\u7a4e\u800c\u51fa\uff0c\u767b\u4e0a\u7b2c\u4e00\u9801\u55ce\uff1f\u300cseo\u81ea\u7136\u6392\u5e8f\u300d\u6b63\u662f\u95dc\u9375\uff01\u5b83\u6307\u7684\u662f\u904b\u7528\u7d14\u767d 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