{"id":3540,"date":"2024-10-15T08:35:15","date_gmt":"2024-10-15T00:35:15","guid":{"rendered":"http:\/\/ip-bec.com\/Lionec\/3540\/"},"modified":"2026-10-23T02:50:40","modified_gmt":"2026-10-22T18:50:40","slug":"%e8%a1%8c%e9%8a%b7-%e5%ae%9a%e7%be%a9","status":"publish","type":"post","link":"https:\/\/godwasthelord.com\/?p=3540","title":{"rendered":"\u884c\u92b7\u5b9a\u7fa9\uff1a\u4e2d\u5c0f\u4f01\u696d\u9ad8\u6548\u884c\u92b7\u7b56\u7565\u5b8c\u6574\u6559\u5b78"},"content":{"rendered":"<p>\u884c\u92b7\u5b9a\u7fa9\u662f\u4ec0\u9ebc\uff1f\u7c21\u55ae\u4f86\u8aaa\uff0c\u5c31\u662f\u5275\u9020\u3001\u6e9d\u901a\u3001\u50b3\u905e\u548c\u4ea4\u63db\u50f9\u503c\u7684\u904e\u7a0b\uff0c\u9019\u500b\u50f9\u503c\u60e0\u53ca\u9867\u5ba2\u3001\u5ba2\u6236\u3001\u5408\u4f5c\u5925\u4f34\uff0c\u751a\u81f3\u6574\u500b\u793e\u6703\u3002  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(CRM) \u7cfb\u7d71\u5206\u6790\u9867\u5ba2\u6578\u64da\uff0c\u63d0\u4f9b\u500b\u6027\u5316\u7684\u670d\u52d9\uff0c\u4ee5\u63d0\u5347\u9867\u5ba2\u6eff\u610f\u5ea6\u8207\u5fe0\u8aa0\u5ea6\u3002\u5f37\u8abf\u8207\u9867\u5ba2\u7684\u6301\u7e8c\u4e92\u52d5\uff0c\u800c\u975e\u55ae\u4e00\u6b21\u6027\u4ea4\u6613\uff0c\u4ee5\u4fc3\u9032\u9577\u671f\u5408\u4f5c\u95dc\u4fc2\u7684\u5f62\u6210\u3002<\/li>\n<\/ol>\n<p>\u53ef\u4ee5\u53c3\u8003 <a href='https:\/\/godwasthelord.com\/?p=3538' target='_blank'>\u884c\u92b7\u5b9a\u7fa9\u820710\u7a2e\u7b56\u7565\uff1a\u76ee\u6a19\u3001\u6e20\u9053\u8207\u6210\u6548\u8a55\u4f30<br \/>\n<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u5167\u5bb9\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 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href=\"https:\/\/godwasthelord.com\/?p=3540\/#%E8%A1%8C%E9%8A%B7_%E5%AE%9A%E7%BE%A9_%E5%B8%B8%E8%A6%8B%E5%95%8F%E9%A1%8C%E5%BF%AB%E9%80%9FFAQ\" >\u884c\u92b7 \u5b9a\u7fa9 \u5e38\u898b\u554f\u984c\u5feb\u901fFAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/godwasthelord.com\/?p=3540\/#%E4%BB%80%E9%BA%BC%E6%98%AF%E8%A1%8C%E9%8A%B7%EF%BC%9F%E5%AE%83%E5%92%8C%E9%8A%B7%E5%94%AE%E6%9C%89%E4%BB%80%E9%BA%BC%E4%B8%8D%E5%90%8C%EF%BC%9F\" >\u4ec0\u9ebc\u662f\u884c\u92b7\uff1f\u5b83\u548c\u92b7\u552e\u6709\u4ec0\u9ebc\u4e0d\u540c\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/godwasthelord.com\/?p=3540\/#%E4%B8%AD%E5%B0%8F%E4%BC%81%E6%A5%AD%E5%A6%82%E4%BD%95%E6%9C%89%E6%95%88%E9%80%B2%E8%A1%8C%E8%A1%8C%E9%8A%B7%EF%BC%8C%E5%B0%A4%E5%85%B6%E6%98%AF%E5%9C%A8%E9%A0%90%E7%AE%97%E6%9C%89%E9%99%90%E7%9A%84%E6%83%85%E6%B3%81%E4%B8%8B%EF%BC%9F\" >\u4e2d\u5c0f\u4f01\u696d\u5982\u4f55\u6709\u6548\u9032\u884c\u884c\u92b7\uff0c\u5c24\u5176\u662f\u5728\u9810\u7b97\u6709\u9650\u7684\u60c5\u6cc1\u4e0b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/godwasthelord.com\/?p=3540\/#%E6%95%B8%E6%93%9A%E9%A9%85%E5%8B%95%E7%9A%84%E8%A1%8C%E9%8A%B7%E7%AD%96%E7%95%A5%E5%9C%A8%E4%B8%AD%E5%B0%8F%E4%BC%81%E6%A5%AD%E4%B8%AD%E5%A6%82%E4%BD%95%E6%87%89%E7%94%A8%EF%BC%9F\" >\u6578\u64da\u9a45\u52d5\u7684\u884c\u92b7\u7b56\u7565\u5728\u4e2d\u5c0f\u4f01\u696d\u4e2d\u5982\u4f55\u61c9\u7528\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E9%87%8D%E6%96%B0%E5%AE%9A%E7%BE%A9%E8%A1%8C%E9%8A%B7%EF%BC%9A%E4%B8%8D%E5%8F%AA%E6%98%AF%E9%8A%B7%E5%94%AE%EF%BC%8C%E6%9B%B4%E6%98%AF%E5%83%B9%E5%80%BC%E5%89%B5%E9%80%A0%E8%88%87%E5%82%B3%E9%81%9E\"><\/span>\u91cd\u65b0\u5b9a\u7fa9\u884c\u92b7\uff1a\u4e0d\u53ea\u662f\u92b7\u552e\uff0c\u66f4\u662f\u50f9\u503c\u5275\u9020\u8207\u50b3\u905e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u884c\u92b7\u4e0d\u50c5\u662f\u92b7\u552e\u7522\u54c1\uff0c\u800c\u662f\u5275\u9020\u3001\u50b3\u905e\u548c\u4ea4\u63db\u50f9\u503c\u7684\u904e\u7a0b\u3002\u7f8e\u570b\u884c\u92b7\u5354\u6703\u5b9a\u7fa9\u884c\u92b7\u70ba\u300c\u5275\u9020\u3001\u6e9d\u901a\u3001\u50b3\u905e\u548c\u4ea4\u63db\u50f9\u503c\u7684\u904e\u7a0b\u300d\uff0c\u9019\u4e00\u904e\u7a0b\u5f71\u97ff\u9867\u5ba2\u3001\u5ba2\u6236\u3001\u5408\u4f5c\u5925\u4f34\u53ca\u6574\u500b\u793e\u6703\u3002\u8981\u5728\u4e2d\u5c0f\u4f01\u696d\u4e2d\u6709\u6548\u61c9\u7528\u884c\u92b7\uff0c\u5fc5\u9808\u6df1\u5165\u7406\u89e3\u5176\u4e09\u500b\u6838\u5fc3\u9762\u5411\uff1a<b>\u50f9\u503c\u7684\u5275\u9020 (What)<\/b>\u3001<b>\u50f9\u503c\u7684\u50b3\u905e (How)<\/b> \u548c <b>\u50f9\u503c\u7684\u4ea4\u63db (Who)<\/b>\u3002<\/p>\n<p><b>\u50f9\u503c\u7684\u5275\u9020 (What)<\/b>\u5305\u62ec\u7522\u54c1\u7684\u6574\u9ad4\u9ad4\u9a57\uff0c\u8d85\u8d8a\u7522\u54c1\u672c\u8eab\uff0c\u9084\u6db5\u84cb\u529f\u80fd\u3001\u54c1\u8cea\u3001\u8a2d\u8a08\u53ca\u50f9\u683c\u7b49\u3002\u4e2d\u5c0f\u4f01\u696d\u9700\u4e86\u89e3\u76ee\u6a19\u5ba2\u6236\u7684\u9700\u6c42\uff0c\u901a\u904e\u5e02\u5834\u8abf\u67e5\u958b\u767c\u51fa\u80fd\u6253\u52d5\u5fc3\u9748\u7684\u7522\u54c1\uff0c\u4e26\u5efa\u7acb\u5f37\u5927\u7684\u54c1\u724c\u5f62\u8c61\u3002<\/p>\n<p><b>\u50f9\u503c\u7684\u50b3\u905e (How)<\/b>\u5247\u6d89\u53ca\u5982\u4f55\u6709\u6548\u5730\u5c07\u9019\u4e9b\u50f9\u503c\u50b3\u9054\u7d66\u76ee\u6a19\u5ba2\u7fa4\u3002\u6574\u5408\u884c\u92b7\u50b3\u64ad\u7b56\u7565 (IMC) \u662f\u95dc\u9375\uff0c\u9700\u904b\u7528\u5167\u5bb9\u884c\u92b7\u3001\u641c\u5c0b\u5f15\u64ce\u512a\u5316 (SEO)\u3001\u4ed8\u8cbb\u5ee3\u544a (PPC)\u3001\u793e\u7fa4\u5a92\u9ad4\u884c\u92b7\u548c\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7b49\u7ba1\u9053\u3002\u540c\u6642\uff0c\u6839\u64da\u5ba2\u6236\u7279\u6027\u548c\u9810\u7b97\uff0c\u4e0d\u65b7\u76e3\u63a7\u548c\u512a\u5316\u7b56\u7565\u3002<\/p>\n<p><b>\u50f9\u503c\u7684\u4ea4\u63db (Who)<\/b>\u91cd\u8996\u8207\u9867\u5ba2\u5efa\u7acb\u9577\u671f\u95dc\u4fc2\u3002\u900f\u904e\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406 (CRM) \u7cfb\u7d71\u4f86\u5206\u6790\u9867\u5ba2\u6578\u64da\uff0c\u63d0\u4f9b\u500b\u6027\u5316\u670d\u52d9\uff0c\u63d0\u5347\u6eff\u610f\u5ea6\u548c\u5fe0\u8aa0\u5ea6\uff0c\u5f9e\u800c\u5c07\u4e00\u6b21\u6027\u4ea4\u6613\u8f49\u5316\u70ba\u9577\u671f\u7684\u5408\u4f5c\u95dc\u4fc2\u3002<\/p>\n<p>\u7e3d\u4e4b\uff0c\u884c\u92b7\u4e0d\u50c5\u662f\u92b7\u552e\uff0c\u800c\u662f\u6db5\u84cb\u50f9\u503c\u5275\u9020\u3001\u50b3\u905e\u548c\u4ea4\u63db\u7684\u5b8c\u6574\u904e\u7a0b\u3002\u4e2d\u5c0f\u4f01\u696d\u9700\u805a\u7126\u9019\u4e09\u500b\u9762\u5411\uff0c\u4ee5\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\u812b\u7a4e\u800c\u51fa\uff0c\u63d0\u5347\u71df\u6536\u548c\u54c1\u724c\u5f71\u97ff\u529b\u3002\u63a5\u4e0b\u4f86\uff0c\u6211\u5011\u5c07\u63a2\u8a0e\u5982\u4f55\u5229\u7528\u5404\u7a2e\u884c\u92b7\u7b56\u7565\u548c\u5de5\u5177\uff0c\u5be6\u73fe\u6709\u6548\u7684\u884c\u92b7\u65b9\u6848\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%B8%AD%E5%B0%8F%E4%BC%81%E6%A5%AD%E8%A1%8C%E9%8A%B7%E7%AD%96%E7%95%A5%EF%BC%9A%E6%9C%89%E9%99%90%E9%A0%90%E7%AE%97%E4%B8%8B%E7%9A%84%E6%9C%80%E5%A4%A7%E6%95%88%E7%9B%8A\"><\/span>\u4e2d\u5c0f\u4f01\u696d\u884c\u92b7\u7b56\u7565\uff1a\u6709\u9650\u9810\u7b97\u4e0b\u7684\u6700\u5927\u6548\u76ca<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4e86\u89e3\u884c\u92b7\u5b9a\u7fa9\u5f8c\uff0c\u4e2d\u5c0f\u4f01\u696d\u4e3b\u6700\u95dc\u5fc3\u7684\u662f\u5982\u4f55\u5728\u6709\u9650\u9810\u7b97\u4e0b\u9054\u5230\u6700\u5927\u7684\u884c\u92b7\u6548\u76ca\u3002\u95dc\u9375\u5728\u65bc\u7cbe\u6e96\u7b56\u7565\u548c\u9ad8\u6548\u57f7\u884c\u3002\u4e0d\u5c11\u4e2d\u5c0f\u4f01\u696d\u8aa4\u4ee5\u70ba\u884c\u92b7\u53ea\u6709\u7838\u9322\u505a\u5ee3\u544a\uff0c\u5176\u5be6\u6709\u6548\u884c\u92b7\u66f4\u91cd\u8996<b>\u7cbe\u6e96\u9396\u5b9a\u76ee\u6a19\u5ba2\u7fa4<\/b>\uff0c\u900f\u904e<b>\u5167\u5bb9\u884c\u92b7<\/b>\u548c<b>\u6578\u64da\u5206\u6790<\/b>\u4f86\u512a\u5316\u8cc7\u6e90\u914d\u7f6e\uff0c\u800c\u975e\u76f2\u76ee\u64f4\u5927\u5ba3\u50b3\u7bc4\u570d\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u4e2d\u5c0f\u4f01\u696d\u5728\u9810\u7b97\u6709\u9650\u60c5\u6cc1\u4e0b\uff0c\u63d0\u5347\u884c\u92b7\u6295\u8cc7\u5831\u916c\u7387 (ROI) \u7684\u7b56\u7565\uff1a<\/p>\n<ul>\n<li><b>\u7cbe\u6e96\u76ee\u6a19\u5ba2\u7fa4\u5206\u6790\uff1a<\/b> \u6df1\u5165\u4e86\u89e3\u7406\u60f3\u5ba2\u6236\u7684\u5e74\u9f61\u3001\u6027\u5225\u3001\u8208\u8da3\u548c\u6d88\u8cbb\u7fd2\u6163\uff0c\u900f\u904e\u793e\u7fa4\u5a92\u9ad4\u548c\u5e02\u5834\u8abf\u67e5\u5efa\u7acb\u6e05\u6670\u7684\u5ba2\u6236\u753b\u50cf\uff0c\u4ee5\u4fbf\u6709\u6548\u6295\u653e\u5ee3\u544a\u8207\u88fd\u4f5c\u5167\u5bb9\u3002<\/li>\n<li><b>\u5167\u5bb9\u884c\u92b7\u7b56\u7565\uff1a<\/b> \u900f\u904e\u9ad8\u54c1\u8cea\u6587\u7ae0\u548c\u6709\u50f9\u503c\u7684\u5f71\u7247\u5438\u5f15\u76ee\u6a19\u5ba2\u7fa4\uff0c\u6301\u7e8c\u7522\u51fa\u80fd\u89e3\u6c7a\u554f\u984c\u7684\u5167\u5bb9\uff0c\u5efa\u7acb\u54c1\u724c\u5fe0\u8aa0\u5ea6\uff0c\u5f37\u8abf<b>\u5167\u5bb9\u50f9\u503c<\/b>\u800c\u975e\u6578\u91cf\u3002<\/li>\n<li><b>\u641c\u5c0b\u5f15\u64ce\u6700\u4f73\u5316 (SEO)\uff1a<\/b> \u9032\u884c\u95dc\u9375\u5b57\u7814\u7a76\u4e26\u512a\u5316\u7db2\u7ad9\u5167\u5bb9\uff0c\u9019\u662f\u9577\u671f\u6295\u8cc7\uff0c\u80fd\u5e36\u4f86\u7a69\u5b9a\u7684\u6709\u6a5f\u6d41\u91cf\uff0c\u964d\u4f4e\u884c\u92b7\u6210\u672c\u3002<\/li>\n<li><b>\u793e\u7fa4\u5a92\u9ad4\u884c\u92b7\uff1a<\/b> \u6839\u64da\u76ee\u6a19\u5ba2\u7fa4\u9078\u64c7\u793e\u7fa4\u5a92\u9ad4\u5e73\u53f0\uff0c\u88fd\u5b9a\u4e92\u52d5\u7b56\u7565\uff0c\u5229\u7528\u6578\u64da\u512a\u5316\u5167\u5bb9\uff0c\u91cd\u9ede\u5728\u65bc<b>\u5efa\u7acb\u95dc\u4fc2<\/b>\u800c\u975e\u55ae\u7d14\u8ca9\u552e\u3002<\/li>\n<li><b>\u96fb\u90f5\u884c\u92b7\uff1a<\/b> \u5efa\u7acb\u96fb\u90f5\u540d\u55ae\uff0c\u5b9a\u671f\u767c\u9001\u6709\u50f9\u503c\u5167\u5bb9\uff0c\u6ce8\u610f\u907f\u514d\u5783\u573e\u90f5\u4ef6\uff0c\u4ee5\u63d0\u5347\u6253\u958b\u7387\u548c\u9ede\u64ca\u7387\u3002<\/li>\n<li><b>\u6578\u64da\u5206\u6790\u8207\u8ffd\u8e64\uff1a<\/b> \u5229\u7528Google Analytics\u7b49\u5de5\u5177\u8ffd\u8e64\u884c\u92b7\u6d3b\u52d5\u6210\u6548\uff0c\u900f\u904e\u6578\u64da\u9a45\u52d5\u7684\u6c7a\u7b56\u4e0d\u65b7\u8abf\u6574\u7b56\u7565\uff0c\u63d0\u5347ROI\u3002<\/li>\n<li><b>\u806f\u76df\u884c\u92b7\uff1a<\/b> \u8207\u5176\u4ed6\u4f01\u696d\u5408\u4f5c\uff0c\u900f\u904e\u806f\u76df\u884c\u92b7\u64f4\u5927\u5e02\u5834\u89f8\u53ca\u7bc4\u570d\uff0c\u964d\u4f4e\u884c\u92b7\u6210\u672c\uff0c\u63a5\u89f8\u65b0\u6f5b\u5728\u5ba2\u6236\u3002<\/li>\n<li><b>\u53e3\u7891\u884c\u92b7\uff1a<\/b> \u9f13\u52f5\u9867\u5ba2\u5206\u4eab\u6b63\u9762\u9ad4\u9a57\uff0c\u63d0\u4f9b\u512a\u8cea\u7522\u54c1\u548c\u670d\u52d9\u4ee5\u4fc3\u9032\u8a55\u8ad6\u548c\u63a8\u85a6\u3002<\/li>\n<\/ul>\n<p>\u7e3d\u4e4b\uff0c\u4e2d\u5c0f\u4f01\u696d\u7684\u6210\u529f\u884c\u92b7\u5728\u65bc\u7b56\u7565\u7684\u7cbe\u6e96\u5ea6\u548c\u57f7\u884c\u6548\u7387\u3002\u7cbe\u6e96\u7684\u76ee\u6a19\u5ba2\u7fa4\u5206\u6790\u3001\u6709\u6548\u7684\u5167\u5bb9\u7b56\u7565\u548c\u6578\u64da\u9a45\u52d5\u7684\u6c7a\u7b56\uff0c\u80fd\u4f7f\u9810\u7b97\u6709\u9650\u7684\u60c5\u6cc1\u4e0b\u5275\u9020\u51fa\u5353\u8d8a\u884c\u92b7\u6210\u679c\u3002\u8a18\u4f4f\uff0c<b>\u6301\u7e8c\u5b78\u7fd2\u8207\u8abf\u6574<\/b>\u662f\u6210\u529f\u7684\u95dc\u9375\u3002<\/p>\n<div class=\"image-container\">\n<img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1525898802362-6c23801161de?crop=entropy&#038;cs=tinysrgb&#038;fit=max&#038;fm=jpg&#038;ixid=M3w0NzI3MjJ8MHwxfHNlYXJjaHw4Mnx8Y29tcHV0ZXIlMjBzY3JlZW58ZW58MHwwfHx8MTcyMjk0Nzg3N3ww&#038;ixlib=rb-4.0.3&#038;q=80&#038;w=1080\" alt=\"\u884c\u92b7 \u5b9a\u7fa9\" \/><\/p>\n<p class=\"image-caption\">\u884c\u92b7 \u5b9a\u7fa9. Photos provided by unsplash<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E6%95%B8%E6%93%9A%E9%A9%85%E5%8B%95%E7%9A%84%E8%A1%8C%E9%8A%B7%E7%AD%96%E7%95%A5%EF%BC%9A%E4%B8%AD%E5%B0%8F%E4%BC%81%E6%A5%AD%E7%9A%84%E8%87%B4%E5%8B%9D%E9%97%9C%E9%8D%B5\"><\/span>\u6578\u64da\u9a45\u52d5\u7684\u884c\u92b7\u7b56\u7565\uff1a\u4e2d\u5c0f\u4f01\u696d\u7684\u81f4\u52dd\u95dc\u9375<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7406\u89e3\u884c\u92b7\u5b9a\u7fa9\u5f8c\uff0c\u6211\u5011\u9700\u63a2\u8a0e\u5982\u4f55\u5728\u4e2d\u5c0f\u4f01\u696d\u4e2d\u61c9\u7528\uff0c\u4ee5\u5be6\u73fe\u5be6\u969b\u6210\u6548\u3002\u50c5\u50c5\u5ba3\u50b3\u5df2\u4e0d\u8db3\u4ee5\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\u812b\u7a4e\u800c\u51fa\uff0c\u4e2d\u5c0f\u4f01\u696d\u9700\u63a1\u53d6\u66f4\u7cbe\u6e96\u3001\u9ad8\u6548\u7684\u884c\u92b7\u7b56\u7565\uff0c\u800c\u6578\u64da\u9a45\u52d5\u884c\u92b7\u6b63\u662f\u95dc\u9375\u3002\u6578\u64da\u6210\u70ba\u4f01\u696d\u660e\u667a\u6c7a\u7b56\u7684\u57fa\u77f3\uff0c\u5e6b\u52a9\u4e2d\u5c0f\u4f01\u696d\u4e3b\u6709\u6548\u5206\u914d\u8cc7\u6e90\uff0c\u6700\u5927\u5316\u6295\u8cc7\u56de\u5831\u3002<\/p>\n<p>\u6578\u64da\u9a45\u52d5\u884c\u92b7\u7684\u6838\u5fc3\u5728\u65bc<b>\u91cf\u5316<\/b>\u548c<b>\u8ffd\u8e64<\/b>\u3002\u4f7f\u7528\u6578\u4f4d\u884c\u92b7\u5de5\u5177\u5982Google Analytics\u548cFacebook Ads Manager\uff0c\u6211\u5011\u53ef\u8ffd\u8e64\u7db2\u7ad9\u6d41\u91cf\u3001\u5ee3\u544a\u6210\u6548\u53ca\u5ba2\u6236\u4e92\u52d5\u7b49\u95dc\u9375\u6307\u6a19\uff0c\u63d0\u4f9b\u5bf6\u8cb4\u6d1e\u5bdf\uff0c\u5e6b\u52a9\u6211\u5011\u4e86\u89e3\u54ea\u4e9b\u884c\u92b7\u6d3b\u52d5\u6709\u6548\uff0c\u54ea\u4e9b\u9700\u8981\u6539\u9032\u3002\u4f8b\u5982\uff0c\u5229\u7528Google Analytics\u5206\u6790\u7db2\u7ad9\u8a2a\u5ba2\u4f86\u6e90\u548c\u884c\u70ba\u6a21\u5f0f\uff0c\u512a\u5316\u5167\u5bb9\u548c\u7528\u6236\u9ad4\u9a57\uff0c\u63d0\u5347\u8f49\u63db\u7387\uff1b\u800cFacebook Ads Manager\u5247\u80fd\u52a9\u6211\u5011\u7cbe\u6e96\u9396\u5b9a\u76ee\u6a19\u5ba2\u7fa4\uff0c\u4e26\u8ffd\u8e64\u5ee3\u544a\u7684\u9ede\u64ca\u7387\u548c\u8f49\u63db\u7387\u3002<\/p>\n<p>\u7136\u800c\uff0c\u6578\u64da\u672c\u8eab\u4e26\u4e0d\u80fd\u5e36\u4f86\u6210\u529f\uff0c\u91cd\u9ede\u5728\u65bc<b>\u89e3\u8b80\u548c\u61c9\u7528<\/b>\u3002\u9019\u9700\u8981\u6578\u64da\u5206\u6790\u80fd\u529b\u548c\u5c0d\u884c\u92b7\u539f\u7406\u7684\u6df1\u5165\u7406\u89e3\u3002\u4e2d\u5c0f\u4f01\u696d\u9762\u5c0d\u5c08\u696d\u6578\u64da\u5206\u6790\u4eba\u624d\u7684\u4e0d\u8db3\uff0c\u8a31\u591a\u6613\u7528\u5de5\u5177\u53ef\u63d0\u4f9b\u6e05\u6670\u5831\u8868\uff0c\u8b93\u975e\u5c08\u696d\u4eba\u58eb\u4e5f\u80fd\u638c\u63e1\u95dc\u9375\u6307\u6a19\u3002\u91cd\u8981\u7684\u662f\uff0c\u8981\u8a2d\u5b9a<b>\u53ef\u8861\u91cf\u7684\u884c\u92b7\u76ee\u6a19<\/b>\uff0c\u5982\u63d0\u5347\u7db2\u7ad9\u6d41\u91cf\u3001\u92b7\u552e\u984d\u6216\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u4e26\u6839\u64da\u9019\u4e9b\u76ee\u6a19\u9078\u64c7\u5408\u9069\u7684\u6307\u6a19\u9032\u884c\u8ffd\u8e64\u3002<\/p>\n<p>\u6b64\u5916\uff0c<b>A\/B\u6e2c\u8a66<\/b>\u662f\u6578\u64da\u9a45\u52d5\u884c\u92b7\u7684\u91cd\u8981\u5de5\u5177\u3002\u900f\u904e\u6bd4\u8f03\u4e0d\u540c\u7248\u672c\u7684\u5ee3\u544a\u6216\u7db2\u7ad9\u8a2d\u8a08\uff0c\u627e\u51fa\u6700\u6709\u6548\u7684\u65b9\u6848\u3002\u4f8b\u5982\uff0c\u6e2c\u8a66\u5169\u7a2e\u5ee3\u544a\u6587\u6848\uff0c\u4e86\u89e3\u54ea\u4e00\u7a2e\u5e36\u4f86\u66f4\u9ad8\u7684\u9ede\u64ca\u7387\u548c\u8f49\u63db\u7387\uff0c\u5e6b\u52a9\u6211\u5011\u6301\u7e8c\u512a\u5316\u884c\u92b7\u6d3b\u52d5\uff0c\u63d0\u5347\u6548\u7387\uff0c\u964d\u4f4e\u6210\u672c\u3002\u4e5f\u53ef\u4ee5\u4f7f\u7528<b>\u9810\u6e2c\u6027\u5206\u6790<\/b>\uff0c\u6839\u64da\u904e\u5f80\u6578\u64da\u9810\u6e2c\u672a\u4f86\u5e02\u5834\u8da8\u52e2\uff0c\u8abf\u6574\u884c\u92b7\u7b56\u7565\uff0c\u6436\u4f54\u5148\u6a5f\u3002<\/p>\n<p>\u6700\u5f8c\uff0c<b>\u6301\u7e8c\u512a\u5316<\/b>\u662f\u6578\u64da\u9a45\u52d5\u884c\u92b7\u7684\u95dc\u9375\u3002\u96a8\u8457\u884c\u92b7\u74b0\u5883\u548c\u5ba2\u6236\u9700\u6c42\u7684\u8b8a\u5316\uff0c\u6211\u5011\u9700\u6301\u7e8c\u76e3\u63a7\u6578\u64da\u4e26\u6839\u64da\u53cd\u994b\u8abf\u6574\u7b56\u7565\u3002\u9019\u662f\u4e00\u500b\u6301\u7e8c\u5b78\u7fd2\u548c\u8fed\u4ee3\u7684\u904e\u7a0b\uff0c\u9700\u8981\u8010\u5fc3\u3002\u900f\u904e\u4e0d\u65b7\u7684\u6578\u64da\u5206\u6790\uff0c\u4e2d\u5c0f\u4f01\u696d\u80fd\u5efa\u7acb<b>\u53ef\u6301\u7e8c\u767c\u5c55\u7684\u884c\u92b7\u9ad4\u7cfb<\/b>\uff0c\u5728\u7af6\u722d\u4e2d\u9577\u671f\u6210\u529f\u3002\u4f01\u696d\u4e3b\u61c9\u6295\u5165\u6642\u9593\u548c\u8cc7\u6e90\u5b78\u7fd2\u6578\u64da\u5206\u6790\u6280\u5de7\uff0c\u5c07\u5176\u878d\u5165\u65e5\u5e38\u884c\u92b7\u6c7a\u7b56\u3002<\/p>\n<p>\u7e3d\u4e4b\uff0c\u6578\u64da\u9a45\u52d5\u7684\u884c\u92b7\u7b56\u7565\u4e0d\u662f\u9ad8\u4e0d\u53ef\u6500\u7684\u6280\u8853\uff0c\u800c\u662f\u4e2d\u5c0f\u4f01\u696d\u53ef\u4ee5\u6709\u6548\u904b\u7528\u7684\u5229\u5668\u3002\u900f\u904e\u5b78\u7fd2\u548c\u61c9\u7528\u9019\u4e9b\u65b9\u6cd5\uff0c\u4e2d\u5c0f\u4f01\u696d\u53ef\u66f4\u6709\u6548\u5730\u5229\u7528\u8cc7\u6e90\uff0c\u5be6\u73fe\u696d\u52d9\u7684\u6301\u7e8c\u6210\u9577\u3002<\/p>\n<table>\n<caption><b>\u6578\u64da\u9a45\u52d5\u7684\u884c\u92b7\u7b56\u7565\uff1a\u4e2d\u5c0f\u4f01\u696d\u7684\u81f4\u52dd\u95dc\u9375<\/b><\/caption>\n<tr>\n<th>\u7b56\u7565\u8981\u7d20<\/th>\n<th>\u8aaa\u660e<\/th>\n<th>\u5de5\u5177\/\u65b9\u6cd5<\/th>\n<th>\u6548\u76ca<\/th>\n<\/tr>\n<tr>\n<td><b>\u6838\u5fc3\u6982\u5ff5<\/b><\/td>\n<td>\u91cf\u5316\u548c\u8ffd\u8e64\u6578\u4f4d\u884c\u92b7\u6210\u6548\uff0c\u900f\u904e\u6578\u64da\u505a\u51fa\u660e\u667a\u6c7a\u7b56\u3002<\/td>\n<td>Google Analytics, Facebook Ads Manager<\/td>\n<td>\u6709\u6548\u5206\u914d\u8cc7\u6e90\uff0c\u6700\u5927\u5316\u6295\u8cc7\u56de\u5831<\/td>\n<\/tr>\n<tr>\n<td><b>\u6578\u64da\u89e3\u8b80\u8207\u61c9\u7528<\/b><\/td>\n<td>\u7406\u89e3\u6578\u64da\u80cc\u5f8c\u7684\u610f\u7fa9\u4e26\u61c9\u7528\u65bc\u884c\u92b7\u7b56\u7565\u8abf\u6574\u3002\u4f7f\u7528\u6613\u7528\u5de5\u5177\u5206\u6790\u95dc\u9375\u6307\u6a19\uff0c\u8a2d\u5b9a\u53ef\u8861\u91cf\u7684\u884c\u92b7\u76ee\u6a19\u3002<\/td>\n<td>\u6578\u64da\u5206\u6790\u5de5\u5177(\u4f8b\u5982\uff1aGoogle Data Studio)<\/td>\n<td>\u6839\u64da\u76ee\u6a19\u9078\u64c7\u5408\u9069\u6307\u6a19\u8ffd\u8e64\uff0c\u63d0\u5347\u6c7a\u7b56\u6548\u7387<\/td>\n<\/tr>\n<tr>\n<td><b>A\/B\u6e2c\u8a66<\/b><\/td>\n<td>\u6bd4\u8f03\u4e0d\u540c\u7248\u672c\u7684\u5ee3\u544a\u6216\u7db2\u7ad9\u8a2d\u8a08\uff0c\u627e\u51fa\u6700\u6709\u6548\u7684\u65b9\u6848\u3002<\/td>\n<td>A\/B\u6e2c\u8a66\u5de5\u5177 (\u4f8b\u5982\uff1aOptimizely)<\/td>\n<td>\u6301\u7e8c\u512a\u5316\u884c\u92b7\u6d3b\u52d5\uff0c\u63d0\u5347\u6548\u7387\uff0c\u964d\u4f4e\u6210\u672c<\/td>\n<\/tr>\n<tr>\n<td><b>\u9810\u6e2c\u6027\u5206\u6790<\/b><\/td>\n<td>\u6839\u64da\u904e\u5f80\u6578\u64da\u9810\u6e2c\u672a\u4f86\u5e02\u5834\u8da8\u52e2\uff0c\u63d0\u524d\u8abf\u6574\u7b56\u7565\u3002<\/td>\n<td>\u9810\u6e2c\u6027\u5206\u6790\u5de5\u5177<\/td>\n<td>\u6436\u4f54\u5148\u6a5f\uff0c\u63d0\u5347\u5e02\u5834\u7af6\u722d\u529b<\/td>\n<\/tr>\n<tr>\n<td><b>\u6301\u7e8c\u512a\u5316<\/b><\/td>\n<td>\u6301\u7e8c\u76e3\u63a7\u6578\u64da\uff0c\u6839\u64da\u53cd\u994b\u8abf\u6574\u7b56\u7565\uff0c\u6301\u7e8c\u5b78\u7fd2\u548c\u8fed\u4ee3\u3002<\/td>\n<td>\u6578\u64da\u76e3\u63a7\u5e73\u53f0<\/td>\n<td>\u5efa\u7acb\u53ef\u6301\u7e8c\u767c\u5c55\u7684\u884c\u92b7\u9ad4\u7cfb\uff0c\u9577\u671f\u6210\u529f<\/td>\n<\/tr>\n<\/table>\n<p><a href=\"https:\/\/startingedu.com\/what-is-marketing\/\" target=\"_blank\" rel=\"noopener\">\u53ef\u4ee5\u53c3\u8003 \u884c\u92b7 \u5b9a\u7fa9<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E9%8A%B7_%E5%AE%9A%E7%BE%A9%E7%B5%90%E8%AB%96\"><\/span>\u884c\u92b7 \u5b9a\u7fa9\u7d50\u8ad6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u56de\u9867\u5168\u6587\uff0c\u6211\u5011\u5f9e<b>\u884c\u92b7\u5b9a\u7fa9<\/b>\u51fa\u767c\uff0c\u63a2\u8a0e\u4e86\u5b83\u4e0d\u50c5\u50c5\u662f\u92b7\u552e\u7684\u884c\u70ba\uff0c\u66f4\u662f\u6db5\u84cb\u50f9\u503c\u5275\u9020\u3001\u50b3\u905e\u548c\u4ea4\u63db\u7684\u5b8c\u6574\u904e\u7a0b\u3002  \u4e2d\u5c0f\u4f01\u696d\u8981\u6210\u529f\uff0c\u5fc5\u9808\u8df3\u812b\u50b3\u7d71\u7684\u300c\u53ea\u92b7\u552e\u300d\u601d\u7dad\uff0c\u6df1\u5165\u7406\u89e3<b>\u884c\u92b7\u5b9a\u7fa9<\/b>\u4e2d\u300c\u50f9\u503c\u300d\u7684\u771f\u6b63\u542b\u7fa9\uff0c\u4e26\u5c07\u5176\u8cab\u7a7f\u65bc\u6574\u500b\u884c\u92b7\u7b56\u7565\u4e4b\u4e2d\u3002\u9019\u610f\u5473\u8457\u9700\u8981\u7cbe\u6e96\u638c\u63e1\u76ee\u6a19\u5ba2\u7fa4\u7684\u9700\u6c42\uff0c\u5275\u9020\u771f\u6b63\u80fd\u6eff\u8db3\u4ed6\u5011\u9700\u6c42\u7684\u7522\u54c1\u6216\u670d\u52d9\uff0c\u4e26\u900f\u904e\u6709\u6548\u7684\u7ba1\u9053\u5c07\u9019\u4e9b\u50f9\u503c\u50b3\u905e\u7d66\u4ed6\u5011\uff0c\u6700\u7d42\u5efa\u7acb\u9577\u671f\u7684\u5408\u4f5c\u95dc\u4fc2\u3002<\/p>\n<p>\u6587\u4e2d\u6240\u8ff0\u7684\u5404\u7a2e\u884c\u92b7\u7b56\u7565\uff0c\u4f8b\u5982\u5167\u5bb9\u884c\u92b7\u3001\u793e\u7fa4\u5a92\u9ad4\u884c\u92b7\u3001\u6578\u64da\u9a45\u52d5\u884c\u92b7\u7b49\u7b49\uff0c\u90fd\u662f\u70ba\u4e86\u66f4\u6709\u6548\u5730\u5be6\u73fe<b>\u884c\u92b7\u5b9a\u7fa9<\/b>\u4e2d\u6240\u5f37\u8abf\u7684\u300c\u50f9\u503c\u5275\u9020\u3001\u50b3\u905e\u548c\u4ea4\u63db\u300d\u3002  \u5b83\u5011\u4e26\u975e\u5404\u81ea\u7368\u7acb\u7684\u500b\u9ad4\uff0c\u800c\u662f\u76f8\u4e92\u806f\u7e6b\u3001\u76f8\u4e92\u4f5c\u7528\u7684\u6574\u9ad4\u3002  \u53ea\u6709\u5c07\u9019\u4e9b\u7b56\u7565\u6574\u5408\u8d77\u4f86\uff0c\u4e26\u6839\u64da\u6578\u64da\u5206\u6790\u4e0d\u65b7\u512a\u5316\u8abf\u6574\uff0c\u624d\u80fd\u5728\u6709\u9650\u7684\u8cc7\u6e90\u4e0b\uff0c\u6700\u5927\u5316\u884c\u92b7\u6548\u76ca\u3002<\/p>\n<p>\u8a18\u4f4f\uff0c\u6210\u529f\u7684<b>\u884c\u92b7\u5b9a\u7fa9<\/b>\u4e26\u975e\u50c5\u9650\u65bc\u4e00\u6642\u7684\u92b7\u552e\u984d\u63d0\u5347\uff0c\u800c\u662f\u5efa\u7acb\u54c1\u724c\u50f9\u503c\u3001\u63d0\u5347\u9867\u5ba2\u5fe0\u8aa0\u5ea6\uff0c\u4ee5\u53ca\u5275\u9020\u53ef\u6301\u7e8c\u767c\u5c55\u7684\u696d\u52d9\u6a21\u5f0f\u3002  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