{"id":3574,"date":"2024-06-13T09:27:37","date_gmt":"2024-06-13T01:27:37","guid":{"rendered":"http:\/\/ip-bec.com\/Lionec\/3574\/"},"modified":"2026-10-29T12:03:00","modified_gmt":"2026-10-29T04:03:00","slug":"%e5%a6%82%e4%bd%95%e8%a1%8c%e9%8a%b7%e7%94%a2%e5%93%81","status":"publish","type":"post","link":"https:\/\/godwasthelord.com\/?p=3574","title":{"rendered":"\u5982\u4f55\u884c\u92b7\u7522\u54c1\uff1f\u5ba2\u7fa4\u5206\u6790\u3001\u6e20\u9053\u9078\u64c7\u8207\u6210\u6548\u512a\u5316\u6307\u5357"},"content":{"rendered":"<p>\u60f3\u77e5\u9053\u5982\u4f55\u884c\u92b7\u7522\u54c1\uff1f  \u6838\u5fc3\u5728\u65bc\u5c07\u7522\u54c1\u50f9\u503c\u50b3\u9054\u7d66\u6b63\u78ba\u7684\u76ee\u6a19\u5ba2\u7fa4\uff0c\u4e26\u5f15\u5c0e\u4ed6\u5011\u8cfc\u8cb7\u3002  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\u4f7f\u7528Google Analytics\u7b49\u5de5\u5177\uff0c\u7372\u53d6\u8a2a\u5ba2\u5e74\u9f61\u3001\u6027\u5225\u3001\u5730\u7406\u4f4d\u7f6e\u548c\u700f\u89bd\u884c\u70ba\u7b49\u6578\u64da\u3002\u9019\u6709\u52a9\u65bc\u8b58\u5225\u6f5b\u5728\u5ba2\u6236\u4e26\u8abf\u6574\u884c\u92b7\u7b56\u7565\u3002<\/li>\n<li><b>\u793e\u7fa4\u5a92\u9ad4\u6578\u64da\u5206\u6790\uff1a<\/b> \u5229\u7528Facebook\u3001Instagram\u7684\u6578\u64da\u5de5\u5177\uff0c\u4e86\u89e3\u7c89\u7d72\u7684\u5e74\u9f61\u3001\u6027\u5225\u548c\u8208\u8da3\uff0c\u5f9e\u800c\u8abf\u6574\u5167\u5bb9\u7b56\u7565\uff0c\u4ee5\u63d0\u5347\u4e92\u52d5\u8207\u54c1\u724c\u77e5\u540d\u5ea6\u3002<\/li>\n<li><b>\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u7cfb\u7d71 (CRM)\uff1a<\/b> 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Photos provided by unsplash<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%AE%A2%E7%BE%A4%E5%88%86%E7%BE%A4%EF%BC%9A%E6%89%93%E9%80%A0%E5%80%8B%E4%BA%BA%E5%8C%96%E8%A1%8C%E9%8A%B7%E9%AB%94%E9%A9%97\"><\/span>\u5ba2\u7fa4\u5206\u7fa4\uff1a\u6253\u9020\u500b\u4eba\u5316\u884c\u92b7\u9ad4\u9a57<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u524d\u5169\u500b\u6b65\u9a5f\u6253\u4e0b\u826f\u597d\u57fa\u790e\uff0c\u4f46\u63d0\u5347\u92b7\u552e\u7684\u95dc\u9375\u5728\u65bc\u7cbe\u6e96\u9396\u5b9a\u76ee\u6a19\u5ba2\u7fa4\uff0c\u4e26\u70ba\u4ed6\u5011\u5275\u9020\u500b\u4eba\u5316\u7684\u884c\u92b7\u9ad4\u9a57\u3002\u505c\u6b62\u6d6a\u8cbb\u8cc7\u6e90\u5728\u5ee3\u6492\u7db2\u5f0f\u7684\u884c\u92b7\uff01\u5728\u6578\u4f4d\u6642\u4ee3\uff0c\u53ea\u6709\u7cbe\u6e96\u884c\u92b7\u624d\u80fd\u7372\u5f97\u6210\u6548\u3002\u9019\u4e00\u6b65\u9a5f\u7684\u6838\u5fc3\u662f\u6df1\u5165\u4e86\u89e3\u7406\u60f3\u5ba2\u6236\u7684\u9700\u6c42\u3001\u75db\u9ede\u548c\u6d3b\u52d5\u5e73\u53f0\u3002<\/p>\n<p><b>\u5982\u4f55\u627e\u5230\u4f60\u7684\u76ee\u6a19\u5ba2\u7fa4\uff1f<\/b>\u9019\u9700\u8981\u7d50\u5408\u5e7e\u7a2e\u65b9\u6cd5\uff1a<\/p>\n<ul>\n<li><b>\u5e02\u5834\u8abf\u67e5\uff1a<\/b>\u901a\u904e\u554f\u5377\u3001\u8a2a\u8ac7\u548c\u7af6\u54c1\u5206\u6790\u6536\u96c6\u6578\u64da\uff0c\u6df1\u5165\u6316\u6398\u5ba2\u6236\u9700\u6c42\u548c\u52d5\u6a5f\u3002<\/li>\n<li><b>\u6578\u64da\u5206\u6790\uff1a<\/b>\u4f7f\u7528\u5de5\u5177\u5982Google Analytics\u548cFacebook Insights\uff0c\u5206\u6790\u6d41\u91cf\u548c\u884c\u70ba\uff0c\u4ee5\u8b58\u5225\u9ad8\u50f9\u503c\u5ba2\u7fa4\u7279\u5fb5\u3002<\/li>\n<li><b>\u5ba2\u6236\u8cc7\u6599\u5eab\u5206\u6790\uff1a<\/b>\u5229\u7528\u5df2\u6709\u5ba2\u6236\u8cc7\u6599\uff0c\u5206\u6790\u8cfc\u8cb7\u6b77\u53f2\u548c\u4e92\u52d5\u884c\u70ba\uff0c\u5efa\u7acb\u5ba2\u7fa4\u753b\u50cf\u3002<\/li>\n<li><b>\u793e\u7fa4\u5a92\u9ad4\u8046\u807d\uff1a<\/b>\u95dc\u6ce8\u5ba2\u7fa4\u6d3b\u8e8d\u7684\u5e73\u53f0\uff0c\u4e86\u89e3\u4ed6\u5011\u7684\u9700\u6c42\u548c\u75db\u9ede\u3002<\/li>\n<\/ul>\n<p><b>\u6253\u9020\u500b\u4eba\u5316\u884c\u92b7\u9ad4\u9a57\uff1a<\/b>\u4e86\u89e3\u5ba2\u7fa4\u5f8c\uff0c\u70ba\u4ed6\u5011\u63d0\u4f9b\u500b\u4eba\u5316\u7684\u884c\u92b7\u9ad4\u9a57\uff0c\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><b>\u500b\u6027\u5316\u5167\u5bb9\uff1a<\/b>\u6839\u64da\u5ba2\u7fa4\u7279\u6027\u5275\u4f5c\u5167\u5bb9\uff0c\u70ba\u5e74\u8f15\u5ba2\u7fa4\u4f7f\u7528\u6d3b\u6f51\u5275\u610f\uff0c\u70ba\u5e74\u9577\u5ba2\u7fa4\u63d0\u4f9b\u7c21\u6f54\u6e05\u6670\u7684\u8cc7\u8a0a\u3002<\/li>\n<li><b>\u7cbe\u6e96\u6295\u653e\u5ee3\u544a\uff1a<\/b>\u5229\u7528\u5e73\u53f0\u7684\u7cbe\u6e96\u6295\u653e\u529f\u80fd\uff0c\u5c07\u5ee3\u544a\u91dd\u5c0d\u6700\u53ef\u80fd\u8cfc\u8cb7\u7684\u5ba2\u7fa4\uff0c\u907f\u514d\u8cc7\u6e90\u6d6a\u8cbb\u3002<\/li>\n<li><b>\u500b\u6027\u5316\u96fb\u90f5\u884c\u92b7\uff1a<\/b>\u6839\u64da\u8cfc\u8cb7\u6b77\u53f2\u548c\u559c\u597d\uff0c\u767c\u9001\u500b\u6027\u5316\u63a8\u85a6\u548c\u7368\u5bb6\u512a\u60e0\u7684\u96fb\u90f5\u3002<\/li>\n<li><b>\u5ba2\u88fd\u5316\u670d\u52d9\uff1a<\/b>\u63d0\u4f9b\u4e00\u5c0d\u4e00\u7684\u8aee\u8a62\u548c\u5feb\u901f\u56de\u61c9\uff0c\u63d0\u9ad8\u5ba2\u6236\u6eff\u610f\u5ea6\u548c\u5fe0\u8aa0\u5ea6\u3002<\/li>\n<\/ul>\n<p><b>\u5207\u8a18\uff0c\u500b\u4eba\u5316\u884c\u92b7\u4e26\u975e\u201c\u5343\u4eba\u4e00\u9762\u201d\uff0c\u800c\u662f\u6839\u64da\u4e0d\u540c\u5ba2\u7fa4\u9700\u6c42\u63d0\u4f9b\u76f8\u61c9\u50f9\u503c\u3002<\/b>\u552f\u6709\u6df1\u5165\u4e86\u89e3\u76ee\u6a19\u5ba2\u7fa4\uff0c\u624d\u80fd\u6709\u6548\u63d0\u5347\u92b7\u552e\u548c\u5fe0\u8aa0\u5ea6\u3002\u9019\u9700\u6301\u7e8c\u5b78\u7fd2\u548c\u8abf\u6574\uff0c\u6c92\u6709\u6377\u5f91\uff0c\u4f46\u7528\u5fc3\u4ed8\u51fa\u5fc5\u5c07\u898b\u6548\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u4e00\u5bb6\u92b7\u552e\u624b\u5de5\u7682\u7684\u96fb\u5546\u53ef\u6839\u64da\u5ba2\u6236\u819a\u8cea\u985e\u578b\uff08\u5982\u4e7e\u6027\u3001\u6cb9\u6027\uff09\u63a8\u85a6\u7522\u54c1\u4e26\u63d0\u4f9b\u8b77\u819a\u5efa\u8b70\uff0c\u9019\u4e0d\u50c5\u80fd\u63d0\u5347\u92b7\u552e\uff0c\u9084\u80fd\u589e\u5f37\u54c1\u724c\u5f62\u8c61\u548c\u5ba2\u6236\u95dc\u4fc2\u3002<\/p>\n<table>\n<caption><b>\u5ba2\u7fa4\u5206\u7fa4\uff1a\u6253\u9020\u500b\u4eba\u5316\u884c\u92b7\u9ad4\u9a57<\/b><\/caption>\n<tr>\n<th>\u968e\u6bb5<\/th>\n<th>\u65b9\u6cd5<\/th>\n<th>\u8aaa\u660e<\/th>\n<th>\u4f8b\u5b50<\/th>\n<\/tr>\n<tr>\n<td rowspan=\"4\"><b>\u627e\u5230\u4f60\u7684\u76ee\u6a19\u5ba2\u7fa4<\/b><\/td>\n<td>\u5e02\u5834\u8abf\u67e5<\/td>\n<td>\u901a\u904e\u554f\u5377\u3001\u8a2a\u8ac7\u548c\u7af6\u54c1\u5206\u6790\u6536\u96c6\u6578\u64da\uff0c\u6df1\u5165\u6316\u6398\u5ba2\u6236\u9700\u6c42\u548c\u52d5\u6a5f\u3002<\/td>\n<td>\u5ba2\u6236\u554f\u5377\u8abf\u67e5\uff0c\u4e86\u89e3\u7522\u54c1\u559c\u597d\u53ca\u4f7f\u7528\u7fd2\u6163<\/td>\n<\/tr>\n<tr>\n<td>\u6578\u64da\u5206\u6790<\/td>\n<td>\u4f7f\u7528\u5de5\u5177\u5982Google Analytics\u548cFacebook Insights\uff0c\u5206\u6790\u6d41\u91cf\u548c\u884c\u70ba\uff0c\u4ee5\u8b58\u5225\u9ad8\u50f9\u503c\u5ba2\u7fa4\u7279\u5fb5\u3002<\/td>\n<td>\u5206\u6790\u7db2\u7ad9\u6578\u64da\uff0c\u627e\u51fa\u9ad8\u8f49\u63db\u7387\u7684\u5ba2\u7fa4\u4f86\u6e90<\/td>\n<\/tr>\n<tr>\n<td>\u5ba2\u6236\u8cc7\u6599\u5eab\u5206\u6790<\/td>\n<td>\u5229\u7528\u5df2\u6709\u5ba2\u6236\u8cc7\u6599\uff0c\u5206\u6790\u8cfc\u8cb7\u6b77\u53f2\u548c\u4e92\u52d5\u884c\u70ba\uff0c\u5efa\u7acb\u5ba2\u7fa4\u753b\u50cf\u3002<\/td>\n<td>\u6839\u64da\u8cfc\u8cb7\u6b77\u53f2\uff0c\u5c07\u5ba2\u6236\u5206\u70ba\u9ad8\u3001\u4e2d\u3001\u4f4e\u50f9\u503c\u5ba2\u6236<\/td>\n<\/tr>\n<tr>\n<td>\u793e\u7fa4\u5a92\u9ad4\u8046\u807d<\/td>\n<td>\u95dc\u6ce8\u5ba2\u7fa4\u6d3b\u8e8d\u7684\u5e73\u53f0\uff0c\u4e86\u89e3\u4ed6\u5011\u7684\u9700\u6c42\u548c\u75db\u9ede\u3002<\/td>\n<td>\u76e3\u63a7\u793e\u7fa4\u5a92\u9ad4\u4e0a\u95dc\u65bc\u7522\u54c1\u7684\u8a0e\u8ad6\uff0c\u4e86\u89e3\u5ba2\u6236\u7684\u53cd\u994b<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"4\"><b>\u6253\u9020\u500b\u4eba\u5316\u884c\u92b7\u9ad4\u9a57<\/b><\/td>\n<td>\u500b\u6027\u5316\u5167\u5bb9<\/td>\n<td>\u6839\u64da\u5ba2\u7fa4\u7279\u6027\u5275\u4f5c\u5167\u5bb9\uff0c\u70ba\u5e74\u8f15\u5ba2\u7fa4\u4f7f\u7528\u6d3b\u6f51\u5275\u610f\uff0c\u70ba\u5e74\u9577\u5ba2\u7fa4\u63d0\u4f9b\u7c21\u6f54\u6e05\u6670\u7684\u8cc7\u8a0a\u3002<\/td>\n<td>\u91dd\u5c0d\u5e74\u8f15\u5ba2\u7fa4\u4f7f\u7528\u5716\u50cf\u8c50\u5bcc\u7684\u77ed\u5f71\u7247\u5ee3\u544a\uff0c\u91dd\u5c0d\u5e74\u9577\u5ba2\u7fa4\u4f7f\u7528\u7c21\u6f54\u660e\u77ad\u7684\u6587\u5b57\u5ee3\u544a<\/td>\n<\/tr>\n<tr>\n<td>\u7cbe\u6e96\u6295\u653e\u5ee3\u544a<\/td>\n<td>\u5229\u7528\u5e73\u53f0\u7684\u7cbe\u6e96\u6295\u653e\u529f\u80fd\uff0c\u5c07\u5ee3\u544a\u91dd\u5c0d\u6700\u53ef\u80fd\u8cfc\u8cb7\u7684\u5ba2\u7fa4\uff0c\u907f\u514d\u8cc7\u6e90\u6d6a\u8cbb\u3002<\/td>\n<td>\u6839\u64da\u5ba2\u6236\u7684\u5e74\u9f61\u3001\u6027\u5225\u3001\u8208\u8da3\u7b49\u5b9a\u5411\u6295\u653e\u5ee3\u544a<\/td>\n<\/tr>\n<tr>\n<td>\u500b\u6027\u5316\u96fb\u90f5\u884c\u92b7<\/td>\n<td>\u6839\u64da\u8cfc\u8cb7\u6b77\u53f2\u548c\u559c\u597d\uff0c\u767c\u9001\u500b\u6027\u5316\u63a8\u85a6\u548c\u7368\u5bb6\u512a\u60e0\u7684\u96fb\u90f5\u3002<\/td>\n<td>\u6839\u64da\u5ba2\u6236\u7684\u8cfc\u8cb7\u8a18\u9304\u63a8\u85a6\u76f8\u95dc\u7522\u54c1\uff0c\u4e26\u63d0\u4f9b\u7368\u5bb6\u6298\u6263\u78bc<\/td>\n<\/tr>\n<tr>\n<td>\u5ba2\u88fd\u5316\u670d\u52d9<\/td>\n<td>\u63d0\u4f9b\u4e00\u5c0d\u4e00\u7684\u8aee\u8a62\u548c\u5feb\u901f\u56de\u61c9\uff0c\u63d0\u9ad8\u5ba2\u6236\u6eff\u610f\u5ea6\u548c\u5fe0\u8aa0\u5ea6\u3002<\/td>\n<td>\u63d0\u4f9b\u7dda\u4e0a\u5ba2\u670d\uff0c\u5feb\u901f\u89e3\u7b54\u5ba2\u6236\u7684\u7591\u554f<\/td>\n<\/tr>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"%E5%96%84%E7%94%A8%E6%95%B8%E6%93%9A%E5%88%86%E6%9E%90%EF%BC%8C%E7%B2%BE%E6%BA%96%E8%AA%BF%E6%95%B4%E8%A1%8C%E9%8A%B7%E7%AD%96%E7%95%A5\"><\/span>\u5584\u7528\u6578\u64da\u5206\u6790\uff0c\u7cbe\u6e96\u8abf\u6574\u884c\u92b7\u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5584\u7528\u6578\u64da\u5206\u6790\uff0c\u6301\u7e8c\u76e3\u63a7\u884c\u92b7\u6548\u679c\u662f\u95dc\u9375\u3002\u8a31\u591a\u4e2d\u5c0f\u4f01\u696d\u5ffd\u8996\u6578\u64da\u7684\u91cd\u8981\u6027\uff0c\u4ee5\u70ba\u53ea\u8981\u6295\u653e\u5ee3\u544a\u5c31\u80fd\u898b\u6548\u3002\u4e8b\u5be6\u4e0a\uff0c\u4f9d\u8cf4\u6578\u64da\u5206\u6790\u65b9\u80fd\u907f\u514d\u5728\u9ed1\u6697\u4e2d\u6478\u7d22\uff0c\u63d0\u5347\u6548\u7387\u4e26\u6e1b\u5c11\u8cc7\u6e90\u6d6a\u8cbb\u3002<\/p>\n<p>\u9996\u5148\uff0c\u8a2d\u5b9a\u660e\u78ba\u7684<b>\u884c\u92b7\u76ee\u6a19<\/b>\uff0c\u5982\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u6216\u589e\u52a0\u7db2\u7ad9\u6d41\u91cf\u3002\u5177\u9ad4\u7684\u76ee\u6a19\u4fbf\u65bc\u8ffd\u8e64\u6210\u6548\u3002\u63a5\u8457\uff0c\u9078\u64c7\u5408\u9069\u7684<b>\u95dc\u9375\u6307\u6a19(KPI)<\/b>\u4f86\u8861\u91cf\u9032\u5ea6\uff0c\u5982\u7db2\u7ad9\u8a2a\u5ba2\u6578\u548c\u8df3\u51fa\u7387\u3002\u4e0d\u540c\u7684\u884c\u92b7\u76ee\u6a19\u5c0d\u61c9\u4e0d\u540c\u7684KPI\u3002<\/p>\n<p>\u5728\u53f0\u7063\uff0c\u8a31\u591a\u4f01\u696d\u5229\u7528<b>Google Analytics<\/b>\u8ffd\u8e64\u7db2\u7ad9\u6578\u64da\uff0c\u5206\u6790\u8a2a\u5ba2\u884c\u70ba\u53ca\u6d41\u91cf\u4f86\u6e90\u3002\u85c9\u6b64\u53ef\u4e86\u89e3\u54ea\u4e9b\u884c\u92b7\u6e20\u9053\u66f4\u6709\u6548\uff0c\u4e26\u8abf\u6574\u7b56\u7565\u3002\u4f8b\u5982\uff0c\u82e5\u767c\u73feFacebook\u5ee3\u544a\u6d41\u91cf\u9ad8\u4f46\u8f49\u63db\u7387\u4f4e\uff0c\u5247\u9700\u6aa2\u8996\u5ee3\u544a\u7d20\u6750\u53ca\u76ee\u6a19\u8a2d\u5b9a\uff1b\u82e5\u641c\u5c0b\u5f15\u64ce\u6d41\u91cf\u9ad8\u4f46\u95dc\u9375\u5b57\u6392\u540d\u4e0d\u4f73\uff0c\u5247\u9700\u512a\u5316SEO\u7b56\u7565\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u53ef\u4f7f\u7528<b>\u793e\u7fa4\u5a92\u9ad4\u5206\u6790\u5de5\u5177<\/b>\uff0c\u5982Facebook Insights\u548cInstagram Insights\uff0c\u4f86\u8a55\u4f30\u793e\u7fa4\u8cbc\u6587\u8868\u73fe\u8207\u7c89\u7d72\u4e92\u52d5\u3002\u9019\u6709\u52a9\u65bc\u512a\u5316\u793e\u7fa4\u5167\u5bb9\u7b56\u7565\uff0c\u5982\u767c\u6587\u6642\u9593\u548c\u5167\u5bb9\u985e\u578b\u3002\u4e5f\u53ef\u904b\u7528<b>\u96fb\u5546\u5e73\u53f0\u6578\u64da\u5206\u6790\u5de5\u5177<\/b>\uff0c\u6df1\u5165\u4e86\u89e3\u9867\u5ba2\u884c\u70ba\u8207\u71b1\u92b7\u7522\u54c1\uff0c\u512a\u5316\u7522\u54c1\u7b56\u7565\u548c\u5eab\u5b58\u7ba1\u7406\u3002<\/p>\n<p><b>\u6578\u64da\u5206\u6790\u4e0d\u53ea\u662f\u6578\u5b57\u7d2f\u7a4d<\/b>\uff0c\u9700\u7d50\u5408\u884c\u92b7\u7d93\u9a57\u548c\u5e02\u5834\u6d1e\u5bdf\u3002\u5b9a\u671f\u6aa2\u8996\u6578\u64da\uff0c\u5206\u6790\u8da8\u52e2\uff0c\u6839\u64da\u7d50\u679c\u8abf\u6574\u7b56\u7565\u3002\u4f8b\u5982\uff0c\u82e5\u67d0\u7522\u54c1\u92b7\u552e\u4e0d\u5982\u9810\u671f\uff0c\u53ef\u5617\u8a66\u8abf\u6574\u50f9\u683c\u3001\u6587\u6848\u6216\u5ee3\u544a\u8a2d\u5b9a\u3002\u8a18\u4f4f\uff0c\u6578\u64da\u5206\u6790\u662f\u4e00\u500b\u6301\u7e8c\u7684\u5b78\u7fd2\u8207\u512a\u5316\u904e\u7a0b\uff0c\u9700\u4e0d\u65b7\u8abf\u6574\u4ee5\u5c0b\u627e\u6700\u4f73\u884c\u92b7\u7b56\u7565\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u5e7e\u500b\u6709\u6548\u7684\u6578\u64da\u5206\u6790\u6280\u5de7\uff1a<\/p>\n<ul>\n<li><b>A\/B\u6e2c\u8a66\uff1a<\/b>\u6bd4\u8f03\u4e0d\u540c\u5ee3\u544a\u6216\u7db2\u9801\u8a2d\u8a08\uff0c\u627e\u51fa\u6700\u4f73\u65b9\u6848\u3002<\/li>\n<li><b>\u6f0f\u6597\u5206\u6790\uff1a<\/b>\u5206\u6790\u9867\u5ba2\u5f9e\u63a5\u89f8\u5230\u8cfc\u8cb7\u7684\u904e\u7a0b\uff0c\u8b58\u5225\u8f49\u63db\u7387\u4f4e\u7684\u74b0\u7bc0\u3002<\/li>\n<li><b>\u9867\u5ba2\u5206\u7fa4\uff1a<\/b>\u5206\u985e\u9867\u5ba2\uff0c\u91dd\u5c0d\u4e0d\u540c\u7fa4\u9ad4\u8a2d\u8a08\u884c\u92b7\u7b56\u7565\u3002<\/li>\n<li><b>\u8ffd\u8e64\u95dc\u9375\u6307\u6a19\uff1a<\/b>\u8a2d\u5b9a\u660e\u78baKPI\u4e26\u5b9a\u671f\u6aa2\u8996\u9032\u5ea6\u3002<\/li>\n<\/ul>\n<p>\u7e3d\u4e4b\uff0c\u900f\u904e\u6578\u64da\u5206\u6790\uff0c\u80fd\u4f7f\u884c\u92b7\u7b56\u7565\u66f4\u7cbe\u6e96\u548c\u9ad8\u6548\uff0c\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u53f0\u7063\u96fb\u5546\u5e02\u5834\u4e2d\u812b\u7a4e\u800c\u51fa\u3002\u6301\u7e8c\u5b78\u7fd2\u8207\u8abf\u6574\uff0c\u662f\u884c\u92b7\u6210\u529f\u7684\u95dc\u9375\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B2%BE%E6%BA%96%E6%95%B8%E6%93%9A%E5%88%86%E6%9E%90%EF%BC%9A%E6%8E%8C%E6%8F%A1%E8%A1%8C%E9%8A%B7%E6%88%90%E6%95%88%EF%BC%8C%E6%8C%81%E7%BA%8C%E5%84%AA%E5%8C%96%E7%AD%96%E7%95%A5\"><\/span>\u7cbe\u6e96\u6578\u64da\u5206\u6790\uff1a\u638c\u63e1\u884c\u92b7\u6210\u6548\uff0c\u6301\u7e8c\u512a\u5316\u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u524d\u56db\u500b\u6b65\u9a5f\u5df2\u5efa\u7acb\u884c\u92b7\u57fa\u790e\uff1a\u660e\u78ba\u7684\u76ee\u6a19\u3001\u9396\u5b9a\u7684\u5ba2\u7fa4\u3001\u5438\u5f15\u4eba\u7684\u5167\u5bb9\u548c\u6709\u6548\u7684\u92b7\u552e\u7ba1\u9053\u3002\u7136\u800c\uff0c\u884c\u92b7\u4e0d\u662f\u4e00\u6b21\u6027\u7684\u52aa\u529b\uff0c\u6301\u7e8c\u7684\u76e3\u63a7\u548c\u512a\u5316\u624d\u662f\u6210\u529f\u7684\u95dc\u9375\u3002\u672c\u7bc0\u805a\u7126<b>\u6578\u64da\u5206\u6790<\/b>\uff0c\u5229\u7528\u6578\u64da\u6d1e\u5bdf\u7cbe\u78ba\u638c\u63e1\u884c\u92b7\u6210\u6548\uff0c\u8abf\u6574\u7b56\u7565\uff0c\u63a8\u52d5\u696d\u52d9\u589e\u9577\u3002<\/p>\n<p>\u8a31\u591a\u4e2d\u5c0f\u4f01\u696d\u4e3b\u5e38\u72af\u7684\u932f\u8aa4\u662f\uff0c\u6295\u5165\u5927\u91cf\u8cc7\u6e90\u9032\u884c\u884c\u92b7\u537b\u7f3a\u4e4f\u6578\u64da\u8ffd\u8e64\u3002\u4ed6\u5011\u53ef\u80fd\u77e5\u9053\u5ee3\u544a\u6295\u653e\u548c\u6d41\u91cf\u60c5\u6cc1\uff0c\u4f46\u7121\u6cd5\u91cf\u5316\u5be6\u969b\u92b7\u552e\u589e\u9577\uff0c\u6216\u5224\u65b7\u54ea\u4e9b\u884c\u92b7\u7b56\u7565\u6709\u6210\u6548\uff0c\u9019\u4f7f\u4ed6\u5011\u5982\u540c\u5728\u9ed1\u6697\u4e2d\u6478\u7d22\u3002<\/p>\n<p>\u5efa\u7acb\u5b8c\u5584\u7684\u6578\u64da\u5206\u6790\u9ad4\u7cfb\u81f3\u95dc\u91cd\u8981\u3002\u9019\u5305\u62ec\u9078\u64c7\u9069\u5408\u7684\u5de5\u5177\u3001\u8a2d\u5b9a\u95dc\u9375\u7e3e\u6548\u6307\u6a19(KPI)\uff0c\u4e26\u5b9a\u671f\u8ffd\u8e64\u6578\u64da\u3002\u4ee5\u4e0b\u662f\u5e7e\u500b\u5e38\u7528\u7684\u6578\u64da\u5206\u6790\u5de5\u5177\u53ca\u5176\u7528\u9014\uff1a<\/p>\n<ul>\n<li><b>Google Analytics\uff1a<\/b> \u8ffd\u8e64\u7db2\u7ad9\u6d41\u91cf\u3001\u7528\u6236\u884c\u70ba\u548c\u8f49\u63db\u7387\uff0c\u5e6b\u52a9\u512a\u5316\u7db2\u7ad9\u8a2d\u8a08\u548c\u5167\u5bb9\u3002<\/li>\n<li><b>Google Search Console\uff1a<\/b> \u76e3\u63a7\u7db2\u7ad9SEO\u8868\u73fe\uff0c\u4e86\u89e3\u641c\u5c0b\u6392\u540d\u548c\u95dc\u9375\u5b57\u6d41\u91cf\uff0c\u4e26\u63d0\u5347\u81ea\u7136\u6d41\u91cf\u3002<\/li>\n<li><b>Facebook Insights\uff1a<\/b> \u63d0\u4f9b\u6295\u653e\u5ee3\u544a\u548c\u7c89\u7d72\u4e92\u52d5\u7684\u6578\u64da\uff0c\u5e6b\u52a9\u8abf\u6574\u793e\u7fa4\u5a92\u9ad4\u884c\u92b7\u7b56\u7565\u3002<\/li>\n<li><b>\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u5e73\u53f0\u5206\u6790\uff1a<\/b> \u8ffd\u8e64\u958b\u555f\u7387\u3001\u9ede\u64ca\u7387\u7b49\u6307\u6a19\uff0c\u512a\u5316\u90f5\u4ef6\u5167\u5bb9\u548c\u767c\u9001\u6642\u9593\u3002<\/li>\n<li><b>\u96fb\u5546\u5e73\u53f0\u6578\u64da\u5206\u6790\uff1a<\/b> \u4e86\u89e3\u7522\u54c1\u92b7\u552e\u60c5\u6cc1\u548c\u9867\u5ba2\u884c\u70ba\uff0c\u5e6b\u52a9\u5eab\u5b58\u7ba1\u7406\u548c\u7522\u54c1\u512a\u5316\u3002<\/li>\n<\/ul>\n<p>\u8a2d\u5b9a<b>SMART\u76ee\u6a19<\/b>\u4e5f\u5f88\u91cd\u8981\uff0c\u76ee\u6a19\u9700\u5177\u9ad4\u3001\u53ef\u8861\u91cf\u3001\u53ef\u9054\u6210\u3001\u76f8\u95dc\u4e14\u6709\u6642\u9650\uff0c\u4f8b\u5982\u300c\u4e09\u500b\u6708\u5167\u63d0\u5347\u7db2\u7ad9\u8f49\u63db\u738715%\u300d\u3002\u9019\u5e6b\u52a9\u6e05\u6670\u5b9a\u7fa9\u884c\u92b7\u76ee\u6a19\uff0c\u4fbf\u65bc\u8ffd\u8e64\u6210\u6548\u3002<\/p>\n<p>\u6700\u5f8c\uff0c\u6301\u7e8c\u512a\u5316\u662f\u95dc\u9375\u3002\u6578\u64da\u5206\u6790\u9700\u5b9a\u671f\u9032\u884c\uff0c\u4f9d\u64da\u6578\u64da\u7d50\u679c\u8abf\u6574\u884c\u92b7\u7b56\u7565\u3002\u767c\u73fe\u67d0\u884c\u92b7\u6e20\u9053\u8868\u73fe\u4e0d\u4f73\u6642\uff0c\u61c9\u6e1b\u5c11\u6295\u5165\u4e26\u5c07\u8cc7\u6e90\u8f49\u79fb\u81f3\u66f4\u6709\u6548\u7684\u6e20\u9053\u3002\u6210\u529f\u6848\u4f8b\u5982Netflix\u3001\u661f\u5df4\u514b\u548c\u5168\u806f\uff0c\u90fd\u8b49\u660e\u4e86\u6578\u64da\u5206\u6790\u5728\u884c\u92b7\u7b56\u7565\u4e2d\u7684\u91cd\u8981\u6027\u3002<\/p>\n<p>\u900f\u904e\u7cfb\u7d71\u5316\u6578\u64da\u5206\u6790\uff0c\u4f60\u80fd\u5920\u771f\u6b63\u638c\u63e1\u884c\u92b7\u6210\u6548\uff0c\u4e26\u6301\u7e8c\u512a\u5316\u7b56\u7565\uff0c\u5be6\u73fe\u696d\u52d9\u7a69\u5b9a\u589e\u9577\u3002\u8a18\u4f4f\uff0c\u6578\u64da\u662f\u4f60\u7684\u5c0e\u822a\u5100\uff0c\u6307\u5f15\u6210\u529f\u4e4b\u8def\u3002<\/p>\n<p><a href=\"https:\/\/vensonmarketing.com\/%E5%A6%82%E4%BD%95%E5%81%9A%E7%94%A2%E5%93%81%E8%A1%8C%E9%8A%B7%EF%BC%9F\/\" target=\"_blank\" rel=\"noopener\">\u53ef\u4ee5\u53c3\u8003 \u5982\u4f55\u884c\u92b7\u7522\u54c1<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E8%A1%8C%E9%8A%B7%E7%94%A2%E5%93%81%E7%B5%90%E8%AB%96\"><\/span>\u5982\u4f55\u884c\u92b7\u7522\u54c1\u7d50\u8ad6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5b78\u7fd2\u300c\u5982\u4f55\u884c\u92b7\u7522\u54c1\u300d\u4e26\u975e\u4e00\u8e74\u53ef\u5e7e\uff0c\u800c\u662f\u9700\u8981\u6301\u7e8c\u5b78\u7fd2\u548c\u5be6\u8e10\u7684\u904e\u7a0b\u3002  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\u6df1\u5165\u7814\u7a76\u76ee\u6a19\u5ba2\u7fa4\u7684\u9700\u6c42\u3001\u75db\u9ede\u548c\u884c\u70ba\u6a21\u5f0f\uff0c\u624d\u80fd\u5275\u9020\u771f\u6b63\u6253\u52d5\u4ed6\u5011\u7684\u884c\u92b7\u5167\u5bb9\uff0c\u4e26\u9078\u64c7\u6700\u6709\u6548\u7684\u884c\u92b7\u7ba1\u9053\u50b3\u9054\u4f60\u7684\u7522\u54c1\u50f9\u503c\u3002  <\/p>\n<p>\u6709\u6548\u7684\u884c\u92b7\u4e0d\u53ea\u662f\u55ae\u7d14\u7684\u5ee3\u544a\u6295\u653e\uff0c\u66f4\u9700\u8981\u7d50\u5408\u6578\u64da\u5206\u6790\uff0c\u6301\u7e8c\u76e3\u63a7\u548c\u512a\u5316\u4f60\u7684\u7b56\u7565\u3002  \u5584\u7528 Google Analytics\u3001Facebook Insights \u7b49\u5de5\u5177\uff0c\u8ffd\u8e64\u95dc\u9375\u6307\u6a19\uff0c\u4e26\u6839\u64da\u6578\u64da\u56de\u994b\u8abf\u6574\u4f60\u7684\u884c\u92b7\u65b9\u5411\uff0c\u624d\u80fd\u5728\u8cc7\u6e90\u6709\u9650\u7684\u60c5\u6cc1\u4e0b\uff0c\u5275\u9020\u6700\u5927\u7684\u6295\u8cc7\u56de\u5831\u3002  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