{"id":3592,"date":"2024-10-05T09:58:49","date_gmt":"2024-10-05T01:58:49","guid":{"rendered":"http:\/\/ip-bec.com\/Lionec\/3592\/"},"modified":"2026-10-25T00:35:11","modified_gmt":"2026-10-24T16:35:11","slug":"%e8%a1%8c%e9%8a%b7-%e9%8a%b7%e5%94%ae","status":"publish","type":"post","link":"https:\/\/godwasthelord.com\/?p=3592","title":{"rendered":"\u884c\u92b7\u92b7\u552e\u9ad8\u6548\u653b\u7565\uff1a\u4e2d\u5c0f\u4f01\u696d\u5fc5\u5b78\u7684\u6574\u5408\u884c\u92b7\u8207\u92b7\u552e\u7b56\u7565"},"content":{"rendered":"<p>\u884c\u92b7\u8207\u92b7\u552e\u9700\u8981\u5354\u8abf\u76ee\u6a19\u3001\u8a0a\u606f\u53ca\u9867\u5ba2\u4ea4\u63a5\u65b9\u5f0f\u3002\u672c\u6587\u6bd4\u8f03\u5169\u8005\u7684\u5206\u5de5\uff0c\u4e26\u8a0e\u8ad6\u9810\u7b97\u3001\u5b9a\u50f9\u8207\u8cc7\u6599\u5982\u4f55\u652f\u6301\u6c7a\u7b56\uff1b\u8a55\u4f30\u5408\u4f5c\u6548\u679c\u6642\uff0c\u61c9\u540c\u6642\u770b\u57f7\u884c\u7d00\u9304\u8207\u5be6\u969b\u7d50\u679c\uff0c\u4e0d\u628a\u55ae\u4e00\u7ba1\u9053\u7684\u9ede\u64ca\u76f4\u63a5\u7576\u6210\u6210\u4ea4\u3002<\/p>\n<p><strong>\u9019\u7bc7\u6587\u7ae0\u7684\u5be6\u7528\u5efa\u8b70\u5982\u4e0b(\u66f4\u591a\u7d30\u7bc0\u8acb\u7e7c\u7e8c\u5f80\u4e0b\u95b1\u8b80)<\/strong><\/p>\n<ol>\n<li>\u5728\u5236\u5b9a\u884c\u92b7\u7b56\u7565\u6642\uff0c\u9996\u5148\u91d0\u6e05\u76ee\u6a19\u5ba2\u7fa4\uff0c\u904b\u7528SEO\u548c\u793e\u7fa4\u5a92\u9ad4\u5ee3\u544a\u5438\u5f15\u4ed6\u5011\u7684\u95dc\u6ce8\uff0c\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u3002\u78ba\u4fdd\u60a8\u4f7f\u7528\u7684\u884c\u92b7\u65b9\u5f0f\u7b26\u5408\u6f5b\u5728\u5ba2\u6236\u7684\u9700\u6c42\u8207\u8208\u8da3\uff0c\u4ee5\u63d0\u9ad8\u66dd\u5149\u7387\u548c\u4e92\u52d5\u7387\u3002<\/li>\n<li>\u5efa\u7acb\u9ad8\u6548\u7684\u92b7\u552e\u6f0f\u6597\uff0c\u5c08\u6ce8\u65bc\u5c07\u6f5b\u5728\u5ba2\u6236\u8f49\u5316\u70ba\u5be6\u969b\u8cfc\u8cb7\u8005\u3002\u9019\u5305\u62ec\u900f\u904e\u500b\u6027\u5316\u7684\u6e9d\u901a\u548c\u9762\u5c0d\u9762\u6703\u8b70\uff0c\u4e86\u89e3\u5ba2\u6236\u9700\u6c42\uff0c\u4ee5\u89e3\u6c7a\u4ed6\u5011\u7684\u7591\u616e\u4e26\u4fc3\u9032\u6210\u4ea4\uff0c\u63d0\u9ad8\u8f49\u63db\u7387\u3002<\/li>\n<li>\u6301\u7e8c\u8ffd\u8e64\u548c\u5206\u6790\u884c\u92b7\u53ca\u92b7\u552e\u6578\u64da\uff0c\u4ee5\u8abf\u6574\u7b56\u7565\u4e26\u512a\u5316\u6548\u80fd\u3002\u5229\u7528Google 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Analytics\u548cFacebook Insights\u7b49\u5de5\u5177\uff0c\u8ffd\u8e64\u884c\u92b7\u6d3b\u52d5\u7684\u6210\u6548\uff0c\u5206\u6790\u5ba2\u6236\u884c\u70ba\uff0c\u8abf\u6574\u6709\u6548\u7b56\u7565\u3002\u540c\u6642\uff0c\u5584\u7528CRM\u7cfb\u7d71\u7ba1\u7406\u5ba2\u6236\u8cc7\u6599\uff0c\u63d0\u4f9b\u500b\u4eba\u5316\u670d\u52d9\uff0c\u4ee5\u63d0\u5347\u5ba2\u6236\u6eff\u610f\u5ea6\u548c\u5fe0\u8aa0\u5ea6\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u6301\u7e8c\u512a\u5316\u884c\u92b7\u8207\u92b7\u552e\u7b56\u7565\uff0c\u6839\u64da\u6578\u64da\u53cd\u994b\u9032\u884c\u8abf\u6574\uff0c\u4ee5\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\u812b\u7a4e\u800c\u51fa\u3002<\/p>\n<p>\u63a5\u4e0b\u4f86\uff0c\u6211\u5011\u5c07\u6df1\u5165\u63a2\u8a0e\u5982\u4f55\u904b\u7528\u4e0d\u540c\u7684\u884c\u92b7\u5de5\u5177\u548c\u92b7\u552e\u6280\u5de7\uff0c\u5efa\u7acb\u7cfb\u7d71\u5316\u7684\u6574\u5408\u884c\u92b7\u8207\u92b7\u552e\u7b56\u7565\uff0c\u5e6b\u52a9\u4e2d\u5c0f\u4f01\u696d\u63d0\u5347\u71df\u6536\u548c\u54c1\u724c\u50f9\u503c\u3002\u5f9e\u54c1\u724c\u5efa\u7acb\u3001\u5167\u5bb9\u7b56\u7565\u5230\u793e\u7fa4\u5a92\u9ad4\u7d93\u71df\u548c\u92b7\u552e\u6f0f\u6597\u7ba1\u7406\uff0c\u6211\u5011\u5c07\u63d0\u4f9b\u5be6\u52d9\u64cd\u4f5c\u6b65\u9a5f\u548c\u6280\u5de7\uff0c\u8b93\u60a8\u638c\u63e1\u4e2d\u5c0f\u4f01\u696d\u81f4\u52dd\u7684\u95dc\u9375\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%A0%90%E7%AE%97%E5%88%86%E9%85%8D%E8%88%87%E5%AE%9A%E5%83%B9%E7%AD%96%E7%95%A5%EF%BC%9A%E5%8C%96%E8%A7%A3%E8%A1%8C%E9%8A%B7%E8%88%87%E9%8A%B7%E5%94%AE%E9%83%A8%E9%96%80%E7%9A%84%E8%A1%9D%E7%AA%81\"><\/span>\u9810\u7b97\u5206\u914d\u8207\u5b9a\u50f9\u7b56\u7565\uff1a\u5316\u89e3\u884c\u92b7\u8207\u92b7\u552e\u90e8\u9580\u7684\u885d\u7a81<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4e2d\u5c0f\u4f01\u696d\u5e38\u9762\u81e8\u884c\u92b7\u8207\u92b7\u552e\u90e8\u9580\u5728\u9810\u7b97\u5206\u914d\u548c\u5b9a\u50f9\u7b56\u7565\u4e0a\u7684\u885d\u7a81\uff0c\u9019\u4e0d\u50c5\u589e\u52a0\u5167\u8017\uff0c\u9084\u5f71\u97ff\u71df\u6536\u3002\u884c\u92b7\u90e8\u9580\u5c08\u6ce8\u65bc\u54c1\u724c\u5851\u9020\u548c\u5e02\u5834\u63a8\u5ee3\uff0c\u9700\u9810\u7b97\u6295\u5165\u5ee3\u544a\u548c\u6d3b\u52d5\uff1b\u800c\u92b7\u552e\u90e8\u9580\u5247\u8981\u6c42\u9810\u7b97\u4ee5\u652f\u4ed8\u85aa\u8cc7\u548c\u734e\u91d1\u3002\u884c\u92b7\u8a2d\u5b9a\u50f9\u683c\u4ee5\u7dad\u6301\u54c1\u724c\u5f62\u8c61\uff0c\u800c\u92b7\u552e\u5247\u53ef\u80fd\u70ba\u9054\u6210\u696d\u7e3e\u76ee\u6a19\u503e\u5411\u65bc\u7d66\u4e88\u6298\u6263\uff0c\u9019\u4f7f\u5f97\u5169\u90e8\u9580\u5e38\u56e0\u5229\u76ca\u4e0d\u5408\u800c\u6469\u64e6\u3002<\/p>\n<p>\u89e3\u6c7a\u6b64\u554f\u984c\u7684\u95dc\u9375\u5728\u65bc\u5efa\u7acb<b>\u900f\u660e\u3001\u516c\u5e73\u3001\u6578\u64da\u9a45\u52d5\u7684\u9810\u7b97\u5206\u914d\u548c\u5b9a\u50f9\u6a5f\u5236<\/b>\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5be6\u7528\u7b56\u7565\uff1a<\/p>\n<ul>\n<li><b>\u8a2d\u5b9a\u660e\u78ba\u76ee\u6a19\u548c\u7e3e\u6548\u6307\u6a19 (KPI):<\/b> \u884c\u92b7\u8207\u92b7\u552e\u9700\u8981\u5236\u5b9a\u53ef\u8861\u91cf\u7684\u5171\u540c\u76ee\u6a19\uff0c\u5982\u54c1\u724c\u77e5\u540d\u5ea6\u63d0\u5347\u548c\u92b7\u552e\u984d\u589e\u9577\uff0c\u4e26\u76f8\u4e92\u5354\u8abf\u4ee5\u4fdd\u6301\u8207\u516c\u53f8\u6574\u9ad4\u76ee\u6a19\u4e00\u81f4\u3002<\/li>\n<li><b>\u6578\u64da\u9a45\u52d5\u7684\u9810\u7b97\u5206\u914d\uff1a<\/b> \u5229\u7528\u904e\u53bb\u7684\u6578\u64da\u4f86\u5206\u6790\u4e0d\u540c\u884c\u92b7\u6e20\u9053\u7684ROI\uff0c\u4ee5\u6c7a\u5b9a\u9810\u7b97\u5206\u914d\uff0c\u800c\u975e\u5e73\u5747\u5206\u914d\u3002\u4f8b\u5982\uff0c\u82e5\u67d0\u7dda\u4e0a\u5ee3\u544a\u6e20\u9053\u8f49\u63db\u7387\u9ad8\uff0c\u61c9\u589e\u52a0\u8a72\u6e20\u9053\u9810\u7b97\u3002<\/li>\n<li><b>\u9748\u6d3b\u5b9a\u50f9\u7b56\u7565\uff1a<\/b> \u6839\u64da\u5e02\u5834\u60c5\u6cc1\u548c\u5ba2\u6236\u9700\u6c42\u8a2d\u8a08\u4e0d\u540c\u50f9\u683c\u7b56\u7565\uff0c\u907f\u514d\u92b7\u552e\u4eba\u54e1\u96a8\u610f\u6253\u6298\uff0c\u53ef\u4ee5\u8a2d\u5b9a\u6700\u4f4e\u50f9\u683c\u7dda\u4ee5\u4fdd\u8b77\u5229\u6f64\u3002<\/li>\n<li><b>\u6709\u6548\u7684\u92b7\u552e\u6fc0\u52f5\u8a08\u5283\uff1a<\/b> \u92b7\u552e\u734e\u91d1\u4e0d\u50c5\u4f9d\u8cf4\u92b7\u552e\u984d\uff0c\u4e5f\u61c9\u7d0d\u5165\u5229\u6f64\u7387\u7b49\u6307\u6a19\uff0c\u4ee5\u4fc3\u9032\u92b7\u552e\u4eba\u54e1\u5728\u9054\u6210\u696d\u7e3e\u7684\u540c\u6642\uff0c\u7dad\u8b77\u5229\u6f64\u3002<\/li>\n<li><b>\u5f37\u5316\u90e8\u9580\u9593\u7684\u5354\u4f5c\uff1a<\/b> \u5b9a\u671f\u8209\u884c\u884c\u92b7\u8207\u92b7\u552e\u7684\u806f\u5408\u6703\u8b70\uff0c\u5206\u4eab\u5e02\u5834\u4fe1\u606f\u548c\u5ba2\u6236\u53cd\u994b\uff0c\u4ee5\u589e\u9032\u7406\u89e3\u548c\u4fe1\u4efb\u3002<\/li>\n<li><b>\u5229\u7528CRM\u7cfb\u7d71\u6574\u5408\u6578\u64da\uff1a<\/b> \u6574\u5408\u884c\u92b7\u8207\u92b7\u552e\u6578\u64da\u5230CRM\u7cfb\u7d71\uff0c\u6df1\u5165\u4e86\u89e3\u5ba2\u6236\u884c\u70ba\uff0c\u63d0\u5347\u884c\u92b7\u548c\u92b7\u552e\u6548\u7387\u3002<\/li>\n<\/ul>\n<p>\u63a1\u7528\u4ee5\u4e0a\u7b56\u7565\uff0c\u4e2d\u5c0f\u4f01\u696d\u80fd\u6709\u6548\u5316\u89e3\u884c\u92b7\u8207\u92b7\u552e\u90e8\u9580\u4e4b\u9593\u7684\u885d\u7a81\uff0c\u6253\u9020\u66f4\u5354\u4f5c\u3001\u9ad8\u6548\u7684\u5718\u968a\uff0c\u6700\u7d42\u63d0\u5347\u71df\u6536\u548c\u76c8\u5229\u80fd\u529b\u3002<\/p>\n<div class=\"image-container\">\n<img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1706515555523-dec7aec58fda?crop=entropy&#038;cs=tinysrgb&#038;fit=max&#038;fm=jpg&#038;ixid=M3w0NzI3MjJ8MHwxfHNlYXJjaHw2OXx8Y29tcHV0ZXIlMjBzY3JlZW58ZW58MHwwfHx8MTcyMjk0Nzg3N3ww&#038;ixlib=rb-4.0.3&#038;q=80&#038;w=1080\" alt=\"\u884c\u92b7 \u92b7\u552e\" \/><\/p>\n<p class=\"image-caption\">\u884c\u92b7 \u92b7\u552e. Photos provided by unsplash<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E6%95%B8%E6%93%9A%E9%A9%85%E5%8B%95%E7%9A%84%E9%8A%B7%E5%94%AE%E6%B1%BA%E7%AD%96%EF%BC%9A%E6%8E%8C%E6%8F%A1%E5%B8%82%E5%A0%B4%E8%84%88%E6%90%8F\"><\/span>\u6578\u64da\u9a45\u52d5\u7684\u92b7\u552e\u6c7a\u7b56\uff1a\u638c\u63e1\u5e02\u5834\u8108\u640f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\uff0c\u4f9d\u8cf4\u76f4\u89ba\u6216\u7d93\u9a57\u7684\u92b7\u552e\u6c7a\u7b56\u5df2\u4e0d\u518d\u6709\u6548\u3002\u4e2d\u5c0f\u4f01\u696d\u9700\u5229\u7528\u6578\u64da\u5206\u6790\u4f86\u7cbe\u6e96\u638c\u63e1\u5e02\u5834\u8108\u640f\uff0c\u5236\u5b9a\u66f4\u6709\u6548\u7684\u884c\u92b7\u548c\u92b7\u552e\u7b56\u7565\u3002\u9019\u4e0d\u50c5\u63d0\u9ad8\u92b7\u552e\u8f49\u5316\u7387\uff0c\u9084\u80fd\u964d\u4f4e\u71df\u92b7\u6210\u672c\uff0c\u63d0\u5347\u6295\u8cc7\u56de\u5831\u7387 (ROI)\u3002<\/p>\n<p><b>\u6578\u64da\u5206\u6790<\/b>\u4e0d\u518d\u50c5\u9650\u5927\u578b\u4f01\u696d\uff0c\u8a31\u591a\u4e2d\u5c0f\u4f01\u696d\u4e5f\u53ef\u901a\u904e\u4f7f\u7528\u5982Google Analytics\u3001Facebook Insights\u7b49\u5de5\u5177\u4f86\u6536\u96c6\u4e26\u5206\u6790\u71df\u92b7\u6578\u64da\u3002\u9019\u4e9b\u6578\u64da\u5e6b\u52a9\u4f60\u4e86\u89e3\u6700\u6709\u6548\u7684\u884c\u92b7\u7ba1\u9053\u3001\u5177\u50f9\u503c\u7684\u5ba2\u6236\u7fa4\u9ad4\u4ee5\u53ca\u9700\u8981\u6539\u9032\u7684\u92b7\u552e\u74b0\u7bc0\u3002\u4f8b\u5982\uff0c\u4f7f\u7528Google Analytics\u53ef\u8ffd\u8e64\u7db2\u7ad9\u6d41\u91cf\u4f86\u6e90\u548c\u4f7f\u7528\u8005\u884c\u70ba\uff0c\u9032\u800c\u512a\u5316\u5167\u5bb9\u548cSEO\u7b56\u7565\uff1b\u800cFacebook Insights\u5247\u63d0\u4f9b\u793e\u7fa4\u5a92\u9ad4\u8cbc\u6587\u7684\u4e92\u52d5\u7387\u548c\u8f49\u63db\u7387\uff0c\u52a9\u4f60\u8abf\u6574\u884c\u92b7\u7b56\u7565\uff0c\u63d0\u5347\u5ee3\u544a\u6548\u7387\u3002<\/p>\n<p>\u90a3\u9ebc\uff0c\u5982\u4f55\u5c07\u6578\u64da\u5206\u6790\u61c9\u7528\u65bc\u92b7\u552e\u6c7a\u7b56\u5462\uff1f\u4ee5\u4e0b\u662f\u5be6\u7528\u7684\u6b65\u9a5f\uff1a<\/p>\n<ul>\n<li><b>\u8a2d\u5b9a\u660e\u78ba\u76ee\u6a19\uff1a<\/b>\u958b\u59cb\u524d\u5148\u8a2d\u5b9a\u76ee\u6a19\uff0c\u5982\u63d0\u9ad8\u7db2\u7ad9\u8f49\u63db\u7387\u6216\u589e\u52a0\u92b7\u552e\u984d\uff0c\u4ee5\u8861\u91cf\u6578\u64da\u5206\u6790\u6210\u679c\u3002<\/li>\n<li><b>\u9078\u64c7\u9069\u5408\u6307\u6a19\uff1a<\/b>\u91dd\u5c0d\u4e0d\u540c\u7684\u76ee\u6a19\u8ffd\u8e64\u76f8\u95dc\u6578\u64da\u6307\u6a19\uff0c\u4f8b\u5982\u63d0\u9ad8\u8f49\u63db\u7387\u9700\u95dc\u6ce8\u7db2\u7ad9\u8df3\u51fa\u7387\uff1b\u63d0\u5347\u5ba2\u6236\u7559\u5b58\u7387\u5247\u9700\u95dc\u5fc3\u5ba2\u6236\u6d41\u5931\u7387\u3002<\/li>\n<li><b>\u4f7f\u7528\u6578\u64da\u5206\u6790\u5de5\u5177\uff1a<\/b>\u9078\u64c7\u9069\u5408\u4f01\u696d\u898f\u6a21\u7684\u5de5\u5177\uff0c\u5982Google Analytics\u3001Facebook Insights\u6216Salesforce\uff0c\u4ee5\u4fbf\u6574\u7406\u548c\u5206\u6790\u6578\u64da\u3002<\/li>\n<li><b>\u5206\u6790\u6578\u64da\u627e\u51fa\u554f\u984c\uff1a<\/b>\u4ed4\u7d30\u5206\u6790\u6578\u64da\uff0c\u627e\u51fa\u5f71\u97ff\u92b7\u552e\u8f49\u5316\u548c\u71df\u92b7\u6548\u7387\u7684\u554f\u984c\uff0c\u5982\u7db2\u7ad9\u8df3\u51fa\u7387\u9ad8\u53ef\u80fd\u610f\u5473\u8457\u5167\u5bb9\u5438\u5f15\u529b\u4e0d\u8db3\u3002<\/li>\n<li><b>\u6839\u64da\u6578\u64da\u8abf\u6574\u7b56\u7565\uff1a<\/b>\u6839\u64da\u5206\u6790\u7d50\u679c\u8abf\u6574\u884c\u92b7\u548c\u92b7\u552e\u7b56\u7565\uff0c\u50cf\u662f\u6e1b\u5c11\u5728\u6548\u679c\u4e0d\u4f73\u7ba1\u9053\u7684\u6295\u5165\uff0c\u6216\u6539\u5584\u5b58\u5728\u554f\u984c\u7684\u92b7\u552e\u6d41\u7a0b\u3002<\/li>\n<li><b>\u6301\u7e8c\u76e3\u63a7\u8207\u512a\u5316\uff1a<\/b>\u5b9a\u671f\u76e3\u63a7\u6578\u64da\uff0c\u6839\u64da\u8b8a\u5316\u8abf\u6574\u7b56\u7565\uff0c\u78ba\u4fdd\u884c\u92b7\u548c\u92b7\u552e\u59cb\u7d42\u8655\u65bc\u6700\u4f73\u72c0\u614b\u3002<\/li>\n<\/ul>\n<p><b>\u4f8b\u5982<\/b>\uff0c\u4e00\u5bb6\u5c0f\u578b\u96fb\u5546\u900f\u904eGoogle Analytics\u767c\u73fe\u5927\u90e8\u5206\u6d41\u91cf\u4f86\u81eaGoogle\u641c\u5c0b\uff0c\u537b\u8f49\u63db\u7387\u4f4e\u3002\u7d93\u5206\u6790\u5f8c\uff0c\u4ed6\u5011\u767c\u73fe\u7522\u54c1\u9801\u9762\u7f3a\u4e4f\u6e05\u6670\u7684\u63cf\u8ff0\u548c\u5ba2\u6236\u8a55\u50f9\uff0c\u5c0e\u81f4\u4f7f\u7528\u8005\u7336\u8c6b\u3002\u65bc\u662f\uff0c\u4ed6\u5011\u91cd\u65b0\u8a2d\u8a08\u9801\u9762\uff0c\u6dfb\u52a0\u8a73\u7d30\u63cf\u8ff0\u3001\u5ba2\u6236\u8a55\u50f9\u53ca\u9ad8\u54c1\u8cea\u5716\u7247\uff0c\u7d50\u679c\u8f49\u63db\u7387\u986f\u8457\u63d0\u5347\u3002<\/p>\n<p>\u7e3d\u4e4b\uff0c\u6578\u64da\u9a45\u52d5\u7684\u92b7\u552e\u6c7a\u7b56\u662f\u4e2d\u5c0f\u4f01\u696d\u63d0\u5347\u92b7\u552e\u6548\u7387\u548c\u71df\u92b7\u56de\u5831\u7684\u95dc\u9375\u3002\u900f\u904e\u6709\u6548\u7684\u6578\u64da\u5206\u6790\uff0c\u4e2d\u5c0f\u4f01\u696d\u53ef\u7cbe\u6e96\u638c\u63e1\u5e02\u5834\u8da8\u52e2\uff0c\u5236\u5b9a\u66f4\u6709\u6548\u7684\u884c\u92b7\u548c\u92b7\u552e\u7b56\u7565\uff0c\u6700\u7d42\u5728\u7af6\u722d\u4e2d\u812b\u7a4e\u800c\u51fa\u3002<\/p>\n<table>\n<caption><b>\u6578\u64da\u9a45\u52d5\u7684\u92b7\u552e\u6c7a\u7b56\uff1a\u4e2d\u5c0f\u4f01\u696d\u5be6\u7528\u6307\u5357<\/b><\/caption>\n<tr style=\"font-weight: bold;\">\n<th>\u6b65\u9a5f<\/th>\n<th>\u8aaa\u660e<\/th>\n<th>\u793a\u4f8b<\/th>\n<\/tr>\n<tr>\n<td>\u8a2d\u5b9a\u660e\u78ba\u76ee\u6a19<\/td>\n<td>\u958b\u59cb\u524d\u8a2d\u5b9a\u76ee\u6a19 (\u4f8b\u5982\uff1a\u63d0\u9ad8\u7db2\u7ad9\u8f49\u63db\u7387\u6216\u589e\u52a0\u92b7\u552e\u984d) \u4ee5\u8861\u91cf\u6578\u64da\u5206\u6790\u6210\u679c\u3002<\/td>\n<td>\u8a2d\u5b9a\u5c07\u7db2\u7ad9\u8f49\u63db\u7387\u63d0\u9ad8 15% \u4f5c\u70ba\u76ee\u6a19\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u9078\u64c7\u9069\u5408\u6307\u6a19<\/td>\n<td>\u91dd\u5c0d\u4e0d\u540c\u76ee\u6a19\u8ffd\u8e64\u76f8\u95dc\u6578\u64da\u6307\u6a19 (\u4f8b\u5982\uff1a\u63d0\u9ad8\u8f49\u63db\u7387\u9700\u95dc\u6ce8\u7db2\u7ad9\u8df3\u51fa\u7387\uff1b\u63d0\u5347\u5ba2\u6236\u7559\u5b58\u7387\u5247\u9700\u95dc\u5fc3\u5ba2\u6236\u6d41\u5931\u7387)\u3002<\/td>\n<td>\u95dc\u6ce8\u7db2\u7ad9\u8df3\u51fa\u7387\u3001\u5e73\u5747\u8a02\u55ae\u50f9\u503c\u548c\u5ba2\u6236\u56de\u8cfc\u7387\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u4f7f\u7528\u6578\u64da\u5206\u6790\u5de5\u5177<\/td>\n<td>\u9078\u64c7\u9069\u5408\u4f01\u696d\u898f\u6a21\u7684\u5de5\u5177 (\u4f8b\u5982\uff1aGoogle Analytics\u3001Facebook Insights \u6216 Salesforce) \u4ee5\u4fbf\u6574\u7406\u548c\u5206\u6790\u6578\u64da\u3002<\/td>\n<td>\u4f7f\u7528 Google Analytics \u8ffd\u8e64\u7db2\u7ad9\u6d41\u91cf\u548c\u4f7f\u7528\u8005\u884c\u70ba\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u5206\u6790\u6578\u64da\u627e\u51fa\u554f\u984c<\/td>\n<td>\u4ed4\u7d30\u5206\u6790\u6578\u64da\uff0c\u627e\u51fa\u5f71\u97ff\u92b7\u552e\u8f49\u5316\u548c\u71df\u92b7\u6548\u7387\u7684\u554f\u984c (\u4f8b\u5982\uff1a\u7db2\u7ad9\u8df3\u51fa\u7387\u9ad8\u53ef\u80fd\u610f\u5473\u8457\u5167\u5bb9\u5438\u5f15\u529b\u4e0d\u8db3)\u3002<\/td>\n<td>\u767c\u73fe\u7522\u54c1\u9801\u9762\u7f3a\u4e4f\u6e05\u6670\u63cf\u8ff0\u548c\u5ba2\u6236\u8a55\u50f9\uff0c\u5c0e\u81f4\u8f49\u63db\u7387\u4f4e\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u6839\u64da\u6578\u64da\u8abf\u6574\u7b56\u7565<\/td>\n<td>\u6839\u64da\u5206\u6790\u7d50\u679c\u8abf\u6574\u884c\u92b7\u548c\u92b7\u552e\u7b56\u7565 (\u4f8b\u5982\uff1a\u6e1b\u5c11\u5728\u6548\u679c\u4e0d\u4f73\u7ba1\u9053\u7684\u6295\u5165\uff0c\u6216\u6539\u5584\u5b58\u5728\u554f\u984c\u7684\u92b7\u552e\u6d41\u7a0b)\u3002<\/td>\n<td>\u91cd\u65b0\u8a2d\u8a08\u7522\u54c1\u9801\u9762\uff0c\u6dfb\u52a0\u8a73\u7d30\u63cf\u8ff0\u3001\u5ba2\u6236\u8a55\u50f9\u53ca\u9ad8\u54c1\u8cea\u5716\u7247\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u6301\u7e8c\u76e3\u63a7\u8207\u512a\u5316<\/td>\n<td>\u5b9a\u671f\u76e3\u63a7\u6578\u64da\uff0c\u6839\u64da\u8b8a\u5316\u8abf\u6574\u7b56\u7565\uff0c\u78ba\u4fdd\u884c\u92b7\u548c\u92b7\u552e\u59cb\u7d42\u8655\u65bc\u6700\u4f73\u72c0\u614b\u3002<\/td>\n<td>\u6bcf\u6708\u6aa2\u8996 Google Analytics \u6578\u64da\u4e26\u8abf\u6574\u5ee3\u544a\u6295\u653e\u7b56\u7565\u3002<\/td>\n<\/tr>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E9%8A%B7%E3%80%81%E9%8A%B7%E5%94%AE%E8%88%87%E5%BB%A3%E5%91%8A%E7%9A%84%E9%97%9C%E4%BF%82\"><\/span>\u884c\u92b7\u3001\u92b7\u552e\u8207\u5ee3\u544a\u7684\u95dc\u4fc2<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u8a31\u591a\u4e2d\u5c0f\u4f01\u696d\u4e3b\u5e38\u6df7\u6dc6\u884c\u92b7\u3001\u92b7\u552e\u548c\u5ee3\u544a\u3002\u91d0\u6e05\u9019\u4e09\u8005\u7684\u5dee\u7570\u6709\u52a9\u65bc\u5efa\u7acb\u6709\u6548\u7684\u6574\u5408\u884c\u92b7\u8207\u92b7\u552e\u7b56\u7565\u3002<\/p>\n<p><b>\u884c\u92b7<\/b>\u662f\u900f\u904e\u5275\u9020\u3001\u6e9d\u901a\u548c\u50b3\u905e\u50f9\u503c\u4f86\u6eff\u8db3\u9867\u5ba2\u9700\u6c42\u7684\u904e\u7a0b\u3002\u5b83\u6db5\u84cb\u5e02\u5834\u7814\u7a76\u3001\u7522\u54c1\u958b\u767c\u3001\u54c1\u724c\u5efa\u7acb\u7b49\u6d3b\u52d5\uff0c\u65e8\u5728\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u8207\u5fe0\u8aa0\u5ea6\uff0c\u5f37\u8abf\u9577\u671f\u95dc\u4fc2\u7684\u5efa\u7acb\u3002<\/p>\n<p><b>\u92b7\u552e<\/b>\u5247\u662f\u76f4\u63a5\u8207\u6f5b\u5728\u5ba2\u6236\u4e92\u52d5\uff0c\u4fc3\u6210\u4ea4\u6613\u7684\u904e\u7a0b\uff0c\u5c08\u6ce8\u65bc\u77ed\u671f\u6210\u679c\uff0c\u4f8b\u5982\u9054\u6210\u92b7\u552e\u984d\u8207\u7c3d\u7d04\u3002\u6210\u529f\u7684\u92b7\u552e\u9700\u8981\u826f\u597d\u7684\u7522\u54c1\u77e5\u8b58\u53ca\u6e9d\u901a\u6280\u5de7\uff0c\u92b7\u552e\u4eba\u54e1\u9700\u6839\u64da\u5ba2\u6236\u9700\u6c42\u63d0\u4f9b\u500b\u6027\u5316\u670d\u52d9\uff0c\u89e3\u6c7a\u7591\u616e\u4ee5\u4fc3\u9032\u6210\u4ea4\u3002<\/p>\n<p><b>\u5ee3\u544a<\/b>\u662f\u884c\u92b7\u7684\u4e00\u7a2e\u5de5\u5177\uff0c\u900f\u904e\u5404\u7a2e\u5a92\u4ecb\u5982\u96fb\u8996\u3001\u7db2\u8def\u4f86\u50b3\u9054\u54c1\u724c\u8a0a\u606f\uff0c\u63d0\u9ad8\u77e5\u540d\u5ea6\u4e26\u5f71\u97ff\u8cfc\u8cb7\u884c\u70ba\u3002\u6709\u6548\u7684\u5ee3\u544a\u9700\u8207\u5176\u4ed6\u884c\u92b7\u6d3b\u52d5\u6574\u5408\uff0c\u4ee5\u9054\u5230\u6700\u4f73\u6548\u679c\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u4e00\u5bb6\u65b0\u958b\u7684\u5496\u5561\u5e97\u53ef\u80fd\u900f\u904e\u5e02\u5834\u7814\u7a76\u4e86\u89e3\u9867\u5ba2\u559c\u597d\uff0c\u9032\u800c\u8a2d\u8a08\u54c1\u724c\u5f62\u8c61\u3001\u5236\u5b9a\u793e\u7fa4\u5a92\u9ad4\u8a08\u756b\uff0c\u5be6\u65bd\u8a66\u98f2\u3001\u4fc3\u92b7\u6d3b\u52d5\u4ee5\u5438\u5f15\u9867\u5ba2\u3002\u5ee3\u544a\u5247\u53ef\u900f\u904e\u793e\u7fa4\u5a92\u9ad4\u6295\u653e\u6216\u8207KOL\u5408\u4f5c\u4f86\u5f37\u5316\u6548\u679c\u3002\u53ea\u6709\u884c\u92b7\u3001\u92b7\u552e\u3001\u5ee3\u544a\u4e09\u8005\u6709\u6548\u7d50\u5408\uff0c\u624d\u80fd\u5be6\u73fe\u6700\u4f73\u71df\u92b7\u6548\u679c\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u4e2d\u5c0f\u4f01\u696d\u4e3b\u61c9\u6e05\u695a\u5340\u5206\u884c\u92b7\u3001\u92b7\u552e\u53ca\u5ee3\u544a\u3002\u6709\u6548\u7684\u6574\u5408\u884c\u92b7\u7b56\u7565\u662f\u5229\u7528\u6709\u9650\u8cc7\u6e90\uff0c\u5275\u9020\u6700\u5927\u71df\u92b7\u6548\u76ca\u7684\u95dc\u9375\u3002<\/p>\n<p><b>\u95dc\u9375\u9ede\uff1a<\/b><\/p>\n<ul>\n<li>\u884c\u92b7\u6db5\u84cb\u5e02\u5834\u7814\u7a76\u3001\u54c1\u724c\u5efa\u7acb\u7b49\u6d3b\u52d5\uff0c\u76ee\u6a19\u662f\u5efa\u7acb\u9577\u671f\u95dc\u4fc2\u8207\u50f9\u503c\u3002<\/li>\n<li>\u92b7\u552e\u662f\u76f4\u63a5\u4fc3\u6210\u4ea4\u6613\u7684\u904e\u7a0b\uff0c\u5c08\u6ce8\u65bc\u77ed\u671f\u76ee\u6a19\u3002<\/li>\n<li>\u5ee3\u544a\u7528\u65bc\u50b3\u9054\u54c1\u724c\u8a0a\u606f\uff0c\u63d0\u5347\u77e5\u540d\u5ea6\uff0c\u5f71\u97ff\u6d88\u8cbb\u8005\u884c\u70ba\u3002<\/li>\n<li>\u6709\u6548\u7684\u6574\u5408\u884c\u92b7\u7b56\u7565\u9700\u5c07\u884c\u92b7\u3001\u92b7\u552e\u548c\u5ee3\u544a\u6709\u6a5f\u7d50\u5408\u3002<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%E6%95%B8%E6%93%9A%E9%A9%85%E5%8B%95%E7%9A%84%E6%B1%BA%E7%AD%96%EF%BC%9A%E7%B2%BE%E6%BA%96%E8%BF%BD%E8%B9%A4%EF%BC%8C%E6%8C%81%E7%BA%8C%E5%84%AA%E5%8C%96\"><\/span>\u6578\u64da\u9a45\u52d5\u7684\u6c7a\u7b56\uff1a\u7cbe\u6e96\u8ffd\u8e64\uff0c\u6301\u7e8c\u512a\u5316<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6211\u5011\u5df2\u8a0e\u8ad6\u5982\u4f55\u5efa\u7acb\u9ad8\u6548\u7684\u884c\u92b7\u6f0f\u6597\uff0c\u4f46\u6709\u4e86\u7b56\u7565\u9084\u4e0d\u5920\uff0c<b>\u6578\u64da\u5206\u6790<\/b>\u662f\u6301\u7e8c\u512a\u5316\u548c\u63d0\u9ad8\u8f49\u63db\u7387\u7684\u95dc\u9375\u3002\u4e2d\u5c0f\u4f01\u696d\u8cc7\u6e90\u6709\u9650\uff0c\u56e0\u6b64\u9700\u8981\u6709\u6548\u904b\u7528\u6bcf\u4e00\u5206\u9810\u7b97\uff0c\u6578\u64da\u5206\u6790\u80fd\u9054\u6210\u9019\u4e00\u76ee\u6a19\u3002\u900f\u904e\u6578\u64da\u6c7a\u7b56\uff0c\u907f\u514d\u884c\u92b7\u548c\u92b7\u552e\u6d3b\u52d5\u8b8a\u6210\u300c\u731c\u6578\u5b57\u300d\u7684\u904a\u6232\uff0c\u8b93\u6bcf\u4e00\u9805\u6295\u5165\u767c\u63ee\u6700\u5927\u6548\u76ca\u3002<\/p>\n<p>\u5982\u4f55\u5229\u7528\u6578\u64da\u9a45\u52d5\u6c7a\u7b56\uff1f\u9996\u5148\uff0c<b>\u8a2d\u5b9a\u660e\u78ba\u7684\u8ffd\u8e64\u6307\u6a19<\/b>\u3002\u9019\u4e9b\u6307\u6a19\u61c9\u76f4\u63a5\u8207\u696d\u52d9\u76ee\u6a19\u76f8\u95dc\uff0c\u5982\u7db2\u7ad9\u6d41\u91cf\u3001\u8f49\u63db\u7387\u548c\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\u7b49\u3002\u9078\u64c73-5\u500b\u95dc\u9375\u6307\u6a19\uff0c\u4e26\u6301\u7e8c\u8ffd\u8e64\u5176\u8b8a\u5316\uff0c\u5229\u7528Google Analytics\u6216Facebook Insights\u7b49\u5de5\u5177\u4f86\u5354\u52a9\u3002<\/p>\n<p>\u5176\u6b21\uff0c<b>\u4e86\u89e3\u4f60\u7684\u5ba2\u6236<\/b>\u3002\u6578\u64da\u80fd\u63ed\u793a\u76ee\u6a19\u5ba2\u7fa4\u7684\u884c\u70ba\u6a21\u5f0f\u8207\u9700\u6c42\u3002\u5206\u6790\u7db2\u7ad9\u8a2a\u5ba2\u7684\u4f86\u6e90\u548c\u505c\u7559\u6642\u9593\uff0c\u627e\u51fa\u6709\u6548\u7684\u884c\u92b7\u6e20\u9053\u548c\u53d7\u6b61\u8fce\u7684\u5167\u5bb9\uff0c\u9032\u800c\u5236\u5b9a\u66f4\u7cbe\u6e96\u7684\u92b7\u552e\u7b56\u7565\u3002<\/p>\n<p>\u6b64\u5916\uff0c<b>A\/B\u6e2c\u8a66<\/b>\u662f\u512a\u5316\u884c\u92b7\u8207\u92b7\u552e\u6d3b\u52d5\u7684\u6709\u6548\u65b9\u6cd5\u3002\u6e2c\u8a66\u4e0d\u540c\u7684\u5ee3\u544a\u6587\u6848\u6216\u7db2\u9801\u8a2d\u8a08\uff0c\u4e26\u6bd4\u8f03\u8f49\u63db\u7387\uff0c\u4ee5\u627e\u51fa\u6700\u4f73\u65b9\u6848\u3002\u6301\u7e8c\u9032\u884c\u9019\u985e\u6e2c\u8a66\u662f\u512a\u5316\u7684\u95dc\u9375\u3002<\/p>\n<p>\u53e6\u985e\uff0c<b>\u884c\u92b7\u81ea\u52d5\u5316<\/b>\u5de5\u5177\u53ef\u4ee5\u5e6b\u52a9\u6536\u96c6\u548c\u5206\u6790\u6578\u64da\uff0c\u81ea\u52d5\u5316\u91cd\u8907\u6027\u4efb\u52d9\uff0c\u5982\u767c\u9001\u96fb\u5b50\u90f5\u4ef6\u7b49\uff0c\u5f9e\u800c\u7bc0\u7701\u6642\u9593\u8207\u6210\u672c\uff0c\u4f7f\u4f60\u80fd\u5c08\u6ce8\u65bc\u66f4\u91cd\u8981\u7684\u5206\u6790\u8207\u7b56\u7565\u5236\u5b9a\u3002\u9078\u64c7\u5408\u9069\u7684\u81ea\u52d5\u5316\u5de5\u5177\u81f3\u95dc\u91cd\u8981\uff0c\u6839\u64da\u696d\u52d9\u9700\u6c42\u9032\u884c\u8a55\u4f30\u3002<\/p>\n<p>\u6700\u5f8c\uff0c<b>\u5b9a\u671f\u6aa2\u8996\u548c\u8abf\u6574\u7b56\u7565<\/b>\u540c\u6a23\u91cd\u8981\u3002\u6578\u64da\u5206\u6790\u662f\u4e00\u500b\u6301\u7e8c\u904e\u7a0b\uff0c\u9700\u8981\u5b9a\u671f\u6aa2\u8996\u548c\u8abf\u6574\u884c\u92b7\u8207\u92b7\u552e\u7b56\u7565\uff0c\u4ee5\u78ba\u4fdd\u5176\u6301\u7e8c\u6709\u6548\u3002<\/p>\n<p><b>\u5be6\u7528\u7684\u6578\u64da\u5206\u6790\u65b9\u6cd5\u548c\u6307\u6a19\uff1a<\/b><\/p>\n<ul>\n<li><b>\u7db2\u7ad9\u6d41\u91cf\u5206\u6790\uff1a<\/b> 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