{"id":3614,"date":"2024-03-27T10:33:22","date_gmt":"2024-03-27T02:33:22","guid":{"rendered":"http:\/\/ip-bec.com\/Lionec\/3614\/"},"modified":"2026-10-29T00:43:44","modified_gmt":"2026-10-28T16:43:44","slug":"%e5%86%8d%e8%a1%8c%e9%8a%b7-%e8%8b%b1%e6%96%87","status":"publish","type":"post","link":"https:\/\/godwasthelord.com\/?p=3614","title":{"rendered":"\u518d\u884c\u92b7\u82f1\u6587Retargeting\uff1a\u96fb\u5546\u9ad8\u6548\u63d0\u5347\u8f49\u63db\u7387\u7684\u5b8c\u6574\u653b\u7565"},"content":{"rendered":"<p>\u518d\u884c\u92b7\u82f1\u6587\uff0c\u4e5f\u5c31\u662fRetargeting\uff0c\u6307\u7684\u662f\u518d\u6b21\u89f8\u53ca\u66fe\u8207\u60a8\u7684\u54c1\u724c\u4e92\u52d5\u4f46\u5c1a\u672a\u8cfc\u8cb7\u7684\u6f5b\u5728\u5ba2\u6236\u3002  \u4ed6\u5011\u53ef\u80fd\u700f\u89bd\u904e\u60a8\u7684\u7db2\u7ad9\u3001\u5c07\u5546\u54c1\u52a0\u5165\u8cfc\u7269\u8eca\u537b\u672a\u7d50\u5e33\uff0c\u6216\u662f\u53c3\u8207\u904e\u60a8\u7684\u6d3b\u52d5\u3002  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Ads\u3002\u5728\u9032\u884c\u518d\u884c\u92b7\u6642\uff0c\u6839\u64da\u5ba2\u6236\u7279\u6027\u9078\u64c7\u9069\u5408\u7684\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\uff08\u5982Instagram\u5c0d\u65bc\u5e74\u8f15\u65cf\u7fa4\u8f03\u6709\u6548\uff09\uff0c\u64f4\u5927\u5ee3\u544a\u7684\u89f8\u53ca\u7bc4\u570d\u548c\u589e\u52a0\u8f49\u63db\u6a5f\u6703\u3002<\/li>\n<li>\u6301\u7e8c\u8ffd\u8e64\u8207\u512a\u5316\uff1a\u5c0d\u65bc\u518d\u884c\u92b7\u5ee3\u544a\u7684\u6210\u6548\u9032\u884c\u6301\u7e8c\u7684\u76e3\u63a7\u548c\u5206\u6790\uff0c\u95dc\u6ce8\u9ede\u64ca\u7387\u3001\u8f49\u63db\u7387\u7b49\u95dc\u9375\u6307\u6a19\u3002\u6839\u64da\u6578\u64da\u7d50\u679c\u4e0d\u65b7\u8abf\u6574\u5ee3\u544a\u7d20\u6750\u3001\u53d7\u773e\u8a2d\u5b9a\u53ca\u6295\u653e\u6642\u9593\uff0c\u4ee5\u6700\u5927\u5316\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\u3002<\/li>\n<\/ol>\n<p>\u53ef\u4ee5\u53c3\u8003 <a href='https:\/\/godwasthelord.com\/?p=3612' target='_blank'>\u884c\u92b7\u5de5\u4f5c\u5167\u5bb9\u5b8c\u6574\u89e3\u6790\uff1a\u5f9e\u65b0\u624b\u5230\u5c08\u5bb6\uff0c\u9ad8\u6548\u638c\u63e1\u8077\u6daf\u767c\u5c55\u653b\u7565<br \/>\n<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u5167\u5bb9\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" 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class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u96fb\u5546\u5e02\u5834\u4e2d\uff0c\u5c07\u66fe\u700f\u89bd\u5546\u54c1\u537b\u672a\u5b8c\u6210\u8cfc\u8cb7\u7684\u6f5b\u5728\u5ba2\u6236\u8f49\u5316\u70ba\u5be6\u969b\u9867\u5ba2\u662f\u6bcf\u500b\u96fb\u5546\u696d\u8005\u7684\u6311\u6230\u3002\u518d\u884c\u92b7 (Retargeting) 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(CLTV)\u3002<\/p>\n<p>\u7136\u800c\uff0c\u6709\u6548\u7684\u518d\u884c\u92b7\u9700\u8981\u7cbe\u7d30\u7684\u7b56\u7565\u548c\u57f7\u884c\u3002\u8981<strong>\u5340\u5206\u4e0d\u540c\u985e\u578b\u7684\u6f5b\u5728\u5ba2\u6236<\/strong>\uff0c\u5982\u300c\u700f\u89bd\u7279\u5b9a\u5546\u54c1\u672a\u8cfc\u8cb7\u300d\u3001\u300c\u52a0\u5165\u8cfc\u7269\u8eca\u672a\u7d50\u5e33\u300d\u7b49\uff0c\u4e26\u91dd\u5c0d\u4e0d\u540c\u5ba2\u7fa4\u6295\u653e\u500b\u6027\u5316\u7684\u5ee3\u544a\u3002\u5047\u8a2d\u4e00\u4f4d\u5ba2\u6236\u5c07\u7279\u5b9a\u6d0b\u88dd\u52a0\u5165\u8cfc\u7269\u8eca\u537b\u672a\u7d50\u5e33\uff0c\u5982\u679c\u518d\u884c\u92b7\u5ee3\u544a\u50c5\u5c55\u793a\u6240\u6709\u5546\u54c1\uff0c\u6548\u679c\u5c07\u6709\u9650\u3002\u76f8\u53cd\uff0c\u5982\u679c\u91dd\u5c0d\u8a72\u5ba2\u6236\u6295\u653e\u518d\u6b21\u5c55\u793a\u6d0b\u88dd\u7684\u5ee3\u544a\uff0c\u4e26\u9644\u4e0a\u9650\u6642\u6298\u6263\u6216\u514d\u904b\u8cbb\u7684\u512a\u60e0\uff0c\u5247\u66f4\u53ef\u80fd\u4fc3\u9032\u8cfc\u8cb7\u3002<\/p>\n<p>\u6210\u529f\u7684\u518d\u884c\u92b7\u9084\u9700<strong>\u591a\u5e73\u53f0\u6574\u5408\u884c\u92b7<\/strong>\u3002\u4e0d\u8981\u50c5\u4f9d\u8cf4\u55ae\u4e00\u5e73\u53f0\uff0c\u5982 Google Ads \u6216 Facebook Ads\u3002\u6839\u64da\u4e0d\u540c\u5ba2\u7fa4\u7279\u6027\u9078\u64c7\u6700\u9069\u5408\u7684\u5e73\u53f0\uff0c\u4f8b\u5982\uff0c\u91dd\u5c0d\u5e74\u8f15\u65cf\u7fa4\u4f7f\u7528 Instagram Ads\uff0c\u66f4\u80fd\u6709\u6548\u5438\u5f15\u4ed6\u5011\u7684\u76ee\u5149\u3002\u900f\u904e\u591a\u5e73\u53f0\u6574\u5408\uff0c\u60a8\u53ef\u4ee5\u64f4\u5927\u89f8\u53ca\u7bc4\u570d\u4e26\u63d0\u9ad8\u8f49\u63db\u7387\u3002<\/p>\n<p>\u6700\u5f8c\uff0c<strong>\u6301\u7e8c\u512a\u5316\u548c\u8ffd\u8e64<\/strong>\u81f3\u95dc\u91cd\u8981\u3002\u518d\u884c\u92b7\u4e0d\u662f\u4e00\u8e74\u800c\u5c31\u7684\uff0c\u9808\u6301\u7e8c\u76e3\u63a7\u5ee3\u544a\u6210\u6548\uff0c\u6839\u64da\u6578\u64da\u8abf\u6574\u7b56\u7565\u3002\u5bc6\u5207\u8ffd\u8e64\u9ede\u64ca\u7387\u3001\u8f49\u63db\u7387\u53ca\u6210\u672c\u6548\u76ca\u7b49\u6307\u6a19\uff0c\u512a\u5316\u5ee3\u544a\u7d20\u6750\u3001\u6295\u653e\u6642\u6bb5\u548c\u76ee\u6a19\u53d7\u773e\uff0c\u624d\u80fd\u6700\u5927\u5316\u6295\u8cc7\u5831\u916c\uff0c\u8b93\u60a8\u7684\u518d\u884c\u92b7\u7b56\u7565\u767c\u63ee\u6548\u7528\uff0c\u4fc3\u9032\u96fb\u5546\u696d\u52d9\u589e\u9577\u3002<\/p>\n<p>\u7e3d\u4e4b\uff0c\u518d\u884c\u92b7 (Retargeting) \u662f\u4e00\u7a2e\u5f37\u5927\u7684\u96fb\u5546\u884c\u92b7\u5de5\u5177\uff0c\u80fd\u6709\u6548\u63d0\u5347\u8f49\u63db\u7387\u4e26\u964d\u4f4e\u5ee3\u544a\u6210\u672c\u3002\u638c\u63e1\u7cbe\u6e96\u7684\u5ba2\u7fa4\u5340\u9694\u3001\u591a\u5e73\u53f0\u6574\u5408\u3001\u500b\u6027\u5316\u5ee3\u544a\u53ca\u6301\u7e8c\u512a\u5316\u7b49\u95dc\u9375\u7b56\u7565\uff0c\u80fd\u8b93\u60a8\u7684\u518d\u884c\u92b7\u7b56\u7565\u767c\u63ee\u6700\u5927\u6548\u76ca\uff0c\u986f\u8457\u4fc3\u9032\u60a8\u7684\u96fb\u5546\u696d\u52d9\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%96%84%E7%94%A8%E8%BF%BD%E8%B9%A4%E7%A2%BC%EF%BC%9AGoogle%E8%88%87Facebook%E5%86%8D%E8%A1%8C%E9%8A%B7%E5%AF%A6%E6%88%B0%E6%8C%87%E5%8D%97\"><\/span>\u5584\u7528\u8ffd\u8e64\u78bc\uff1aGoogle\u8207Facebook\u518d\u884c\u92b7\u5be6\u6230\u6307\u5357<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u4e0a\u6bb5\u6211\u5011\u63a2\u8a0e\u4e86\u518d\u884c\u92b7\u5c0d\u96fb\u5546\u8f49\u63db\u7387\u7684\u63d0\u5347\u3002\u5c0f\u578b\u4f01\u696d\u548c\u96fb\u5546\u4e3b\u53ef\u80fd\u6703\u554f\uff1a\u5982\u4f55\u5be6\u969b\u64cd\u4f5c\u518d\u884c\u92b7\uff1f\u4e0d\u7528\u64d4\u5fc3\uff0c\u63a5\u4e0b\u4f86\u6211\u5c07\u9010\u6b65\u4ecb\u7d39\u5982\u4f55\u5229\u7528Google\u548cFacebook\u8ffd\u8e64\u78bc\u9032\u884c\u518d\u884c\u92b7\uff0c\u4e26\u5206\u4eab\u5be6\u7528\u6280\u5de7\u3002<\/p>\n<p><b>\u5148\u5b9a\u7fa9\u4e8b\u4ef6\uff0c\u518d\u9a57\u8b49\u91cf\u6e2c\u3002<\/b>\u8ffd\u8e64\u78bc\u4e0d\u662f\u80fd\u81ea\u52d5\u8a18\u9304\u6240\u6709\u884c\u70ba\u7684\u651d\u5f71\u6a5f\uff1b\u700f\u89bd\u3001\u52a0\u8cfc\u8207\u8cfc\u8cb7\u7b49\u8cc7\u8a0a\uff0c\u9700\u4f9d\u5de5\u5177\u652f\u63f4\u7bc4\u570d\u548c\u4e8b\u4ef6\u8a2d\u5b9a\u6536\u96c6\uff0c\u4e26\u5be6\u969b\u6e2c\u8a66\u662f\u5426\u9001\u51fa\u6b63\u78ba\u8cc7\u6599\u3002\u53ef\u53d6\u5f97\u7684\u8cc7\u6599\u4e5f\u6703\u53d7\u540c\u610f\u72c0\u614b\u3001\u700f\u89bd\u5668\u8207\u5e73\u53f0\u689d\u4ef6\u5f71\u97ff\uff0c\u4e0d\u80fd\u9810\u8a2d\u6bcf\u4f4d\u8a2a\u5ba2\u90fd\u53ef\u88ab\u8b58\u5225\u6216\u518d\u6b21\u6295\u653e\u3002<\/p>\n<p><b>\u4f7f\u7528GA4\u53d7\u773e\u9032\u884cGoogle Ads\u518d\u884c\u92b7\uff1a<\/b>\u5148\u78ba\u8a8d\u76f8\u95dc\u4e8b\u4ef6\u8207\u53d7\u773e\u689d\u4ef6\uff0c\u518d\u4f9d<a href=\"https:\/\/support.google.com\/analytics\/answer\/9313634\" target=\"_blank\" rel=\"noopener\">Google\u5b98\u65b9\u555f\u7528\u8aaa\u660e<\/a>\u6aa2\u67e5\u5ee3\u544a\u529f\u80fd\u3001GA4\u8207Google Ads\u7522\u54c1\u9023\u7d50\u53ca\u500b\u4eba\u5316\u5ee3\u544a\u8a2d\u5b9a\u3002\u53d7\u773e\u9084\u9700\u5728\u5ee3\u544a\u6d3b\u52d5\u4e2d\u4f7f\u7528\uff0c\u4e0d\u80fd\u628a\u5b89\u88ddGA4\u8ffd\u8e64\u78bc\u7b49\u540c\u65bc\u5b8c\u6210\u518d\u884c\u92b7\u8a2d\u5b9a\u3002\u672c\u6bb5\u50c5\u8aaa\u660e\u4ee5GA4\u53d7\u773e\u70ba\u57fa\u790e\u7684\u65b9\u6cd5\uff0c\u4e0d\u8868\u793a\u6240\u6709Google Ads\u518d\u884c\u92b7\u90fd\u5fc5\u9808\u4f7f\u7528GA4\u3002<\/p>\n<p><b>\u4f7f\u7528Meta Pixel\u898f\u5283\u7db2\u7ad9\u518d\u884c\u92b7\uff1a<\/b>\u5148\u5728\u4e8b\u4ef6\u7ba1\u7406\u5de5\u5177\u78ba\u8a8d\u8cc7\u6599\u4f86\u6e90\u8207\u5b89\u88dd\u65b9\u5f0f\uff0c\u518d\u8a2d\u5b9a\u9700\u8981\u7684\u7db2\u7ad9\u4e8b\u4ef6\u3002\u57fa\u790e\u7a0b\u5f0f\u78bc\u4e0d\u4ee3\u8868\u6240\u6709\u52a0\u8cfc\u6216\u8cfc\u8cb7\u4e8b\u4ef6\u90fd\u5df2\u5b8c\u6210\uff1b\u61c9\u4ee5\u6e2c\u8a66\u4e8b\u4ef6\u5de5\u5177\u6838\u5c0d\u9001\u51fa\u7684\u4e8b\u4ef6\u53ca\u8cc7\u6599\u3002\u53c3\u8003<a href=\"https:\/\/www.facebook.com\/business\/help\/952192354843755\" target=\"_blank\" rel=\"noopener\">Meta Pixel\u5b89\u88dd\u8aaa\u660e<\/a>\u53ca<a href=\"https:\/\/www.facebook.com\/business\/help\/2040882565969969\" target=\"_blank\" rel=\"noopener\">\u6e2c\u8a66\u4e8b\u4ef6\u8aaa\u660e<\/a>\u3002<\/p>\n<p><b>\u53d7\u773e\u8a2d\u5b9a\u8207\u9a57\u6536\uff1a<\/b>\u9078\u64c7\u53ef\u4f7f\u7528\u7684\u7db2\u7ad9\u6216\u4e92\u52d5\u8cc7\u6599\u4f86\u6e90\u5f8c\uff0c\u518d\u5efa\u7acb\u7b26\u5408\u6d3b\u52d5\u9700\u6c42\u7684\u81ea\u8a02\u53d7\u773e\uff0c\u4e26\u6838\u5c0d\u689d\u4ef6\u3001\u8cc7\u6599\u91cf\u53ca\u662f\u5426\u53ef\u6295\u653e\u3002\u7db2\u7ad9\u8ffd\u8e64\u4e0d\u7b49\u65bc\u81ea\u52d5\u53d6\u5f97\u53ef\u5bc4\u4fe1\u7684Email\u540d\u55ae\uff0c\u4e5f\u4e0d\u8868\u793aGA4\u8207Meta\u53d7\u773e\u6703\u81ea\u52d5\u4e92\u901a\u3002\u53c3\u8003<a href=\"https:\/\/www.facebook.com\/business\/help\/744354708981227\" target=\"_blank\" rel=\"noopener\">Meta\u81ea\u8a02\u53d7\u773e\u8aaa\u660e<\/a>\u3002\u90e8\u7f72\u524d\u5f8c\u61c9\u78ba\u8a8d\u8cc7\u6599\u4f7f\u7528\u7bc4\u570d\u3001\u4e8b\u4ef6\u5b9a\u7fa9\u3001\u6e2c\u8a66\u7d50\u679c\u53ca\u7dad\u8b77\u8cac\u4efb\uff1b\u672c\u6587\u63d0\u4f9b\u898f\u5283\u8207\u9a57\u6536\u65b9\u6cd5\uff0c\u4e0d\u66ff\u4ee3\u5c08\u6848\u5be6\u969b\u6e2c\u8a66\u3002<\/p>\n<p>\u5b89\u88dd\u8ffd\u8e64\u78bc\u5f8c\uff0c\u60a8\u53ef\u4ee5\u958b\u59cb\u5efa\u7acb<b>\u518d\u884c\u92b7\u53d7\u773e<\/b>\uff0c\u4ee5\u63d0\u9ad8\u5ee3\u544a\u6295\u653e\u6548\u7387\u548c\u8f49\u63db\u7387\u3002\u53ef\u4ee5\u5efa\u7acb\u7684\u53d7\u773e\u985e\u578b\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><b>\u700f\u89bd\u904e\u7279\u5b9a\u5546\u54c1\u7684\u8a2a\u5ba2\uff1a<\/b>\u6295\u653e\u8a72\u5546\u54c1\u6216\u76f8\u95dc\u5546\u54c1\u7684\u4fc3\u92b7\u5ee3\u544a\u3002<\/li>\n<li><b>\u52a0\u5165\u8cfc\u7269\u8eca\u4f46\u672a\u7d50\u5e33\u7684\u8a2a\u5ba2\uff1a<\/b>\u63d0\u9192\u4ed6\u5011\u8cfc\u7269\u8eca\u4e2d\u7684\u5546\u54c1\uff0c\u4e26\u63d0\u4f9b\u512a\u60e0\u4ee5\u4fc3\u4f7f\u8cfc\u8cb7\u3002<\/li>\n<li><b>\u5b8c\u6210\u8cfc\u8cb7\u7684\u8a2a\u5ba2\uff1a<\/b>\u63a8\u5ee3\u5176\u4ed6\u76f8\u95dc\u5546\u54c1\u4ee5\u63d0\u9ad8\u5ba2\u55ae\u50f9\u3002<\/li>\n<li><b>\u700f\u89bd\u7279\u5b9a\u9801\u9762\u7684\u8a2a\u5ba2\uff1a<\/b>\u4f8b\u5982\uff0c\u5c0d\u65bc\u770b\u904e\u300c\u95dc\u65bc\u6211\u5011\u300d\u9801\u9762\u7684\u8a2a\u5ba2\u6295\u653e\u54c1\u724c\u5f62\u8c61\u5ee3\u544a\u3002<\/li>\n<\/ul>\n<p>\u9664\u4e86\u8ffd\u8e64\u78bc\u548c\u53d7\u773e\u5efa\u7acb\uff0c\u9084\u9700<b>\u512a\u5316\u5ee3\u544a\u7d20\u6750\u548c\u6295\u653e\u6642\u9593<\/b>\u3002\u78ba\u4fdd\u5ee3\u544a\u7d20\u6750\u5438\u5f15\u4e14\u8207\u53d7\u773e\u76f8\u95dc\uff0c\u4e26\u5728\u4ed6\u5011\u6700\u6d3b\u8e8d\u7684\u6642\u9593\u6295\u653e\uff0c\u6700\u5927\u5316\u6548\u679c\u3002\u6b64\u5916\uff0c\u5b9a\u671f<b>\u76e3\u63a7\u5ee3\u544a\u6210\u6548<\/b>\uff0c\u6839\u64da\u6578\u64da\u8abf\u6574\u7b56\u7565\u4ee5\u63d0\u5347\u8f49\u63db\u7387\u3002<\/p>\n<p>\u6700\u5f8c\uff0c\u5225\u5fd8\u4e86<b>\u7d50\u5408\u5176\u4ed6\u884c\u92b7\u6e20\u9053<\/b>\uff0c\u5982\u96fb\u90f5\u884c\u92b7\uff0c\u4ee5\u589e\u5f37\u518d\u884c\u92b7\u6548\u679c\u3002\u5229\u7528\u5ba2\u6236\u6578\u64da\u5efa\u7acb\u7cbe\u6e96\u7684\u96fb\u90f5\u540d\u55ae\uff0c\u767c\u9001\u500b\u6027\u5316\u96fb\u90f5\uff0c\u9032\u4e00\u6b65\u63d0\u5347\u8f49\u63db\u7387\u3002\u9019\u662f\u4e00\u500b\u6709\u6548\u6574\u5408\u884c\u92b7\u8cc7\u6e90\u7684\u7b56\u7565\u3002<\/p>\n<div class=\"image-container\">\n<img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1660160628093-f042c96252b5?crop=entropy&#038;cs=tinysrgb&#038;fit=max&#038;fm=jpg&#038;ixid=M3w0NzUyMTB8MHwxfHNlYXJjaHwxMDJ8fGNvbXB1dGVyJTIwc2NyZWVufGVufDB8MHx8fDE3MjI5NDc4ODZ8MA&#038;ixlib=rb-4.0.3&#038;q=80&#038;w=1080\" alt=\"\u518d\u884c\u92b7 \u82f1\u6587\" \/><\/p>\n<p class=\"image-caption\">\u518d\u884c\u92b7 \u82f1\u6587. Photos provided by unsplash<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Facebook_Pixel%EF%BC%9A%E7%B2%BE%E6%BA%96%E9%8E%96%E5%AE%9A%E6%BD%9B%E5%9C%A8%E5%AE%A2%E6%88%B6%E7%9A%84%E5%88%A9%E5%99%A8\"><\/span>Facebook Pixel\uff1a\u7cbe\u6e96\u9396\u5b9a\u6f5b\u5728\u5ba2\u6236\u7684\u5229\u5668<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u518d\u884c\u92b7(Retargeting)\u80fd\u63d0\u5347\u96fb\u5546\u8f49\u63db\u7387\uff0c\u800c<strong>Facebook Pixel<\/strong>\u4fbf\u662f\u9019\u4e00\u7b56\u7565\u7684\u95dc\u9375\u5de5\u5177\u3002\u5b83\u8ffd\u8e64\u7db2\u7ad9\u8a2a\u5ba2\u7684\u884c\u70ba\uff0c\u5c07\u6578\u64da\u8f49\u5316\u70ba\u6709\u6548\u7684\u518d\u884c\u92b7\u7b56\u7565\u3002\u8207Google\u518d\u884c\u92b7\u985e\u4f3c\uff0cFacebook\u5229\u7528\u5176\u9f90\u5927\u7684\u7528\u6236\u6578\u64da\u9032\u884c\u7cbe\u6e96\u5ee3\u544a\u6295\u653e\u3002<\/p>\n<p>Meta Pixel\u662f\u7db2\u7ad9\u4e8b\u4ef6\u8cc7\u6599\u4f86\u6e90\u4e4b\u4e00\u3002\u9700\u8981\u5148\u78ba\u8a8d\u8981\u8861\u91cf\u7684\u52d5\u4f5c\u3001\u5b89\u88dd\u53ca\u4e8b\u4ef6\u8a2d\u5b9a\uff0c\u4e26\u6e2c\u8a66\u662f\u5426\u6b63\u78ba\u9001\u51fa\uff1b\u4e0d\u80fd\u628a\u5b89\u88dd\u57fa\u790e\u7a0b\u5f0f\u78bc\u7b49\u540c\u65bc\u638c\u63e1\u6bcf\u4f4d\u8a2a\u5ba2\u7684\u5b8c\u6574\u504f\u597d\u6216\u8cfc\u7269\u6b77\u7a0b\u3002\u8cc7\u6599\u4e5f\u53ef\u80fd\u53d7\u5230\u540c\u610f\u72c0\u614b\u3001\u700f\u89bd\u5668\u53ca\u5e73\u53f0\u689d\u4ef6\u5f71\u97ff\u3002<\/p>\n<p>\u6839\u64da\u6578\u64da\uff0c\u4f60\u53ef\u4ee5\u5275\u5efa<strong>\u5ba2\u88fd\u5316\u7684\u518d\u884c\u92b7\u53d7\u773e<\/strong>\u3002\u4f8b\u5982\uff0c\u91dd\u5c0d\u700f\u89bd\u7279\u5b9a\u5546\u54c1\u4f46\u672a\u8cfc\u8cb7\u7684\u8a2a\u5ba2\u63a8\u9001\u4fc3\u92b7\u512a\u60e0\uff0c\u6216\u662f\u63d0\u9192\u90a3\u4e9b\u5c07\u5546\u54c1\u52a0\u5165\u8cfc\u7269\u8eca\u4f46\u672a\u7d50\u5e33\u7684\u7528\u6236\u3002\u9019\u7a2e\u7cbe\u6e96\u7684\u5ee3\u544a\u6295\u653e\u65b9\u5f0f\uff0c\u4e0d\u50c5\u80fd\u63d0\u5347\u9ede\u64ca\u7387\u548c\u8f49\u63db\u7387\uff0c\u9084\u80fd\u907f\u514d\u4e0d\u5fc5\u8981\u7684\u5ee3\u544a\u652f\u51fa\u3002<\/p>\n<p>\u6709\u6548\u5229\u7528Facebook Pixel\u9700\u8981\u6ce8\u610f\u7d30\u7bc0\u3002\u9996\u5148\uff0c<strong>\u4e8b\u4ef6\u8ffd\u8e64\u8a2d\u5b9a\u5fc5\u9808\u6b63\u78ba<\/strong>\uff0c\u4ee5\u514d\u6578\u64da\u504f\u5dee\u5f71\u97ff\u7b56\u7565\u3002\u5176\u6b21\uff0c<strong>\u7db2\u7ad9\u7d50\u69cb\u512a\u5316<\/strong>\uff0c\u78ba\u4fddPixel\u80fd\u9806\u5229\u8ffd\u8e64\u91cd\u8981\u884c\u70ba\u3002\u6700\u5f8c\uff0c\u8981<strong>\u5b9a\u671f\u6aa2\u8996\u548c\u5206\u6790\u6578\u64da<\/strong>\uff0c\u638c\u63e1\u54ea\u4e9b\u7b56\u7565\u6709\u6548\u3001\u54ea\u4e9b\u9700\u8abf\u6574\u3002<\/p>\n<p>\u7e3d\u4e4b\uff0cFacebook Pixel\u662f\u63d0\u5347\u96fb\u5546\u8f49\u63db\u7387\u7684\u91cd\u8981\u5de5\u5177\u3002\u900f\u904e\u4e86\u89e3\u7528\u6236\u884c\u70ba\u4e26\u5efa\u7acb\u5ba2\u88fd\u5316\u53d7\u773e\uff0c\u9032\u884c\u66f4\u7cbe\u6e96\u7684\u5ee3\u544a\u6295\u653e\u3002\u5584\u7528\u4e8b\u4ef6\u8ffd\u8e64\u529f\u80fd\uff0c\u4f8b\u5982\u91dd\u5c0d\u300c\u52a0\u5165\u8cfc\u7269\u8eca\u300d\u4f46\u672a\u300c\u5b8c\u6210\u8cfc\u8cb7\u300d\u7684\u7528\u6236\uff0c\u9032\u884c\u300c\u8cfc\u7269\u8eca\u68c4\u7f6e\u300d\u518d\u884c\u92b7\uff0c\u80fd\u986f\u8457\u63d0\u5347\u8f49\u63db\u7387\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u5207\u52ff\u5fd8\u8a18Facebook Pixel\u53ef\u4ee5\u8207Instagram\u7b49\u5176\u4ed6\u793e\u7fa4\u5e73\u53f0\u6574\u5408\uff0c\u64f4\u5927\u518d\u884c\u92b7\u89f8\u53ca\uff0c\u589e\u52a0\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u92b7\u552e\u984d\u3002\u9019\u9700\u8981\u719f\u6089\u8de8\u5e73\u53f0\u7b56\u7565\u4e26\u6839\u64da\u5404\u5e73\u53f0\u7279\u6027\u8abf\u6574\u5ee3\u544a\u7d20\u6750\u548c\u6295\u653e\u65b9\u6cd5\u3002<\/p>\n<table>\n<caption><b>Facebook Pixel\uff1a\u7cbe\u6e96\u9396\u5b9a\u6f5b\u5728\u5ba2\u6236\u7684\u5229\u5668<\/b><\/caption>\n<tr>\n<th>\u529f\u80fd<\/th>\n<th>\u8aaa\u660e<\/th>\n<th>\u6548\u76ca<\/th>\n<\/tr>\n<tr>\n<td>\u518d\u884c\u92b7(Retargeting)<\/td>\n<td>\u900f\u904e\u8ffd\u8e64\u7db2\u7ad9\u8a2a\u5ba2\u884c\u70ba\uff0c\u9032\u884c\u7cbe\u6e96\u5ee3\u544a\u6295\u653e\uff0c\u63d0\u5347\u96fb\u5546\u8f49\u63db\u7387\u3002\u985e\u4f3cGoogle\u518d\u884c\u92b7\uff0c\u4f46\u5229\u7528Facebook\u9f90\u5927\u7528\u6236\u6578\u64da\u3002<\/td>\n<td>\u63d0\u5347\u8f49\u63db\u7387\uff0c\u964d\u4f4e\u5ee3\u544a\u652f\u51fa<\/td>\n<\/tr>\n<tr>\n<td>\u4e8b\u4ef6\u8ffd\u8e64<\/td>\n<td>\u8a18\u9304\u8a2a\u5ba2\u884c\u70ba\uff0c\u4f8b\u5982\u700f\u89bd\u5546\u54c1\u3001\u52a0\u5165\u8cfc\u7269\u8eca\u3001\u5b8c\u6210\u8cfc\u8cb7\u7b49\u3002\u5efa\u7acb\u6bcf\u4f4d\u8a2a\u5ba2\u7684\u8cfc\u7269\u504f\u597d\uff0c\u4e26\u8ffd\u8e64\u5177\u9ad4\u4e8b\u4ef6\uff08\u5982\u300c\u52a0\u5165\u8cfc\u7269\u8eca\u300d\u3001\u300c\u5b8c\u6210\u8a02\u55ae\u300d\uff09\u3002<\/td>\n<td>\u5236\u5b9a\u91dd\u5c0d\u4e0d\u540c\u884c\u70ba\u968e\u6bb5\u7684\u518d\u884c\u92b7\u7b56\u7565<\/td>\n<\/tr>\n<tr>\n<td>\u5ba2\u88fd\u5316\u518d\u884c\u92b7\u53d7\u773e<\/td>\n<td>\u6839\u64da\u6578\u64da\uff0c\u5275\u5efa\u91dd\u5c0d\u4e0d\u540c\u7528\u6236\u884c\u70ba\u7684\u5ba2\u88fd\u5316\u5ee3\u544a\u53d7\u773e\u3002\u4f8b\u5982\uff0c\u91dd\u5c0d\u700f\u89bd\u7279\u5b9a\u5546\u54c1\u4f46\u672a\u8cfc\u8cb7\u7684\u8a2a\u5ba2\u63a8\u9001\u4fc3\u92b7\u512a\u60e0\u3002<\/td>\n<td>\u63d0\u5347\u9ede\u64ca\u7387\u548c\u8f49\u63db\u7387<\/td>\n<\/tr>\n<tr>\n<td>\u6709\u6548\u5229\u7528\u9700\u6ce8\u610f\u4e8b\u9805<\/td>\n<td>\n<ul>\n<li><b>\u4e8b\u4ef6\u8ffd\u8e64\u8a2d\u5b9a\u5fc5\u9808\u6b63\u78ba<\/b>\uff1a\u907f\u514d\u6578\u64da\u504f\u5dee\u5f71\u97ff\u7b56\u7565\u3002<\/li>\n<li><b>\u7db2\u7ad9\u7d50\u69cb\u512a\u5316<\/b>\uff1a\u78ba\u4fddPixel\u80fd\u9806\u5229\u8ffd\u8e64\u91cd\u8981\u884c\u70ba\u3002<\/li>\n<li><b>\u5b9a\u671f\u6aa2\u8996\u548c\u5206\u6790\u6578\u64da<\/b>\uff1a\u638c\u63e1\u54ea\u4e9b\u7b56\u7565\u6709\u6548\u3001\u54ea\u4e9b\u9700\u8abf\u6574\u3002<\/li>\n<\/ul>\n<\/td>\n<td>\u78ba\u4fdd\u6578\u64da\u6e96\u78ba\u6027\u53ca\u7b56\u7565\u6709\u6548\u6027<\/td>\n<\/tr>\n<tr>\n<td>\u9032\u968e\u61c9\u7528<\/td>\n<td>\u8207Instagram\u7b49\u5176\u4ed6\u793e\u7fa4\u5e73\u53f0\u6574\u5408\uff0c\u64f4\u5927\u518d\u884c\u92b7\u89f8\u53ca\uff0c\u589e\u52a0\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u92b7\u552e\u984d\u3002<\/td>\n<td>\u64f4\u5927\u89f8\u53ca\u7bc4\u570d\uff0c\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u92b7\u552e\u984d<\/td>\n<\/tr>\n<tr>\n<td>\u7bc4\u4f8b\u61c9\u7528<\/td>\n<td>\u91dd\u5c0d\u300c\u52a0\u5165\u8cfc\u7269\u8eca\u300d\u4f46\u672a\u300c\u5b8c\u6210\u8cfc\u8cb7\u300d\u7684\u7528\u6236\uff0c\u9032\u884c\u300c\u8cfc\u7269\u8eca\u68c4\u7f6e\u300d\u518d\u884c\u92b7\u3002<\/td>\n<td>\u986f\u8457\u63d0\u5347\u8f49\u63db\u7387<\/td>\n<\/tr>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"%E5%86%8D%E8%A1%8C%E9%8A%B7%E5%B9%B3%E5%8F%B0%E9%81%B8%E6%93%87%EF%BC%9A%E6%89%93%E9%80%A0%E9%AB%98%E6%95%88%E8%A1%8C%E9%8A%B7%E6%BC%8F%E6%96%97\"><\/span>\u518d\u884c\u92b7\u5e73\u53f0\u9078\u64c7\uff1a\u6253\u9020\u9ad8\u6548\u884c\u92b7\u6f0f\u6597<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u96a8\u8457\u6578\u4f4d\u884c\u92b7\u7684\u8208\u8d77\uff0c\u518d\u884c\u92b7\uff08Retargeting\uff09\u5df2\u6210\u70ba\u96fb\u5546\u63d0\u5347\u8f49\u63db\u7387\u7684\u91cd\u8981\u5de5\u5177\u3002\u5982\u4eca\uff0c\u9078\u64c7\u7684\u518d\u884c\u92b7\u5e73\u53f0\u65e5\u76ca\u591a\u6a23\u5316\uff0c\u4e0d\u50c5\u9650\u65bc Google\u3001Facebook\u3001Twitter \u548c Instagram\uff0c\u8a31\u591a\u5176\u4ed6\u5e73\u53f0\u4e5f\u63d0\u4f9b\u5f37\u5927\u7684\u518d\u884c\u92b7\u529f\u80fd\uff0c\u8b93\u60a8\u66f4\u7cbe\u78ba\u5730\u89f8\u53ca\u76ee\u6a19\u5ba2\u7fa4\uff0c\u5be6\u73fe\u66f4\u9ad8\u7684\u6295\u8cc7\u5831\u916c\u7387 (ROI)\u3002<\/p>\n<p><b>Google \u5ee3\u544a<\/b>\u662f\u518d\u884c\u92b7\u7684\u9818\u982d\u7f8a\uff0c\u6191\u85c9\u5176\u5353\u8d8a\u7684\u6578\u64da\u5206\u6790\u548c\u76ee\u6a19\u8a2d\u5b9a\u529f\u80fd\uff0c\u60a8\u80fd\u4f9d\u64da\u7528\u6236\u7684\u700f\u89bd\u884c\u70ba\u548c\u8cfc\u8cb7\u6b77\u53f2\u6295\u653e\u76f8\u95dc\u5ee3\u544a\u3002\u60a8\u53ef\u5efa\u7acb\u591a\u500b\u518d\u884c\u92b7\u6e05\u55ae\uff0c\u4f8b\u3048\u3070\u300c\u700f\u89bd\u7279\u5b9a\u7522\u54c1\u4f46\u672a\u8cfc\u8cb7\u7684\u7528\u6236\u300d\u6216\u300c\u52a0\u5165\u8cfc\u7269\u8eca\u4f46\u672a\u7d50\u5e33\u7684\u7528\u6236\u300d\uff0c\u4e26\u5236\u5b9a\u76f8\u61c9\u7684\u5ee3\u544a\u7b56\u7565\u4ee5\u63d0\u5347\u8f49\u63db\u7387\u3002 Google \u5ee3\u544a\u7684\u512a\u52e2\u5728\u65bc\u5176\u6db5\u84cb\u7bc4\u570d\u5ee3\u6cdb\uff0c\u5e7e\u4e4e\u6240\u6709\u4f7f\u7528 Google \u670d\u52d9\u7684\u7528\u6236\u90fd\u6709\u53ef\u80fd\u6210\u70ba\u60a8\u7684\u76ee\u6a19\u5ba2\u7fa4\u3002<\/p>\n<p><b>Facebook \u5ee3\u544a<\/b>\u5247\u4ee5\u5176\u9f90\u5927\u7684\u7528\u6236\u6578\u64da\u548c\u7cbe\u78ba\u7684\u53d7\u773e\u5206\u985e\u805e\u540d\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528 Facebook \u50cf\u7d20\u8ffd\u8e64\u7db2\u7ad9\u884c\u70ba\uff0c\u6839\u64da\u8208\u8da3\u548c\u4eba\u53e3\u7d71\u8a08\u4fe1\u606f\u5efa\u7acb\u7cbe\u6e96\u7684\u518d\u884c\u92b7\u53d7\u773e\u3002\u591a\u6a23\u7684\u5ee3\u544a\u683c\u5f0f\uff0c\u5982\u5716\u7247\u3001\u5f71\u7247\u6216\u8f2a\u64ad\u5ee3\u544a\uff0c\u8b93\u60a8\u80fd\u6839\u64da\u76ee\u6a19\u548c\u9810\u7b97\u9078\u64c7\u6700\u4f73\u5f62\u5f0f\u3002\u5373\u4f7f\u662f\u521d\u5b78\u8005\uff0cFacebook \u7684\u5ee3\u544a\u7ba1\u7406\u5e73\u53f0\u4e5f\u5f88\u5bb9\u6613\u4e0a\u624b\u3002<\/p>\n<p><b>Instagram<\/b>\u540c\u6a23\u662f\u4e00\u500b\u4e0d\u53ef\u5ffd\u8996\u7684\u518d\u884c\u92b7\u5e73\u53f0\uff0c\u5176\u5e74\u8f15\u4e14\u6d3b\u8e8d\u7684\u7528\u6236\u7fa4\u5c0d\u8996\u89ba\u5167\u5bb9\u7684\u63a5\u53d7\u5ea6\u9ad8\uff0c\u9069\u5408\u6295\u653e\u5716\u7247\u548c\u5f71\u7247\u5ee3\u544a\u3002\u5229\u7528 Instagram \u7684\u518d\u884c\u92b7\u529f\u80fd\uff0c\u60a8\u53ef\u4ee5\u5c07\u7522\u54c1\u6216\u670d\u52d9\u63a8\u9001\u7d66\u66fe\u7d93\u700f\u89bd\u7db2\u7ad9\u7684\u7528\u6236\uff0c\u9032\u4e00\u6b65\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u92b7\u552e\u3002<\/p>\n<p><b>\u820a\u5e73\u53f0\u540d\u55ae\u9808\u6838\u5c0d\u5e74\u4ee3\u3002<\/b>\u4f8b\u5982Chango\u5df2\u65bc2015\u5e744\u670824\u65e5\u88abRubicon Project\u6536\u8cfc\uff0c\u898b<a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/1595974\/000162828015002947\/changoagreement.htm\" target=\"_blank\" rel=\"noopener\">\u516c\u53f8\u5411SEC\u63d0\u4ea4\u7684\u6536\u8cfc\u5b8c\u6210\u6587\u4ef6<\/a>\u3002\u6b77\u53f2\u54c1\u724c\u540d\u7a31\u4e0d\u80fd\u76f4\u63a5\u8996\u70ba\u76ee\u524d\u53ef\u7368\u7acb\u63a1\u8cfc\u7684\u670d\u52d9\u3002\u672c\u7bc7\u79fb\u9664\u672a\u6838\u5be6\u7684Chango\u53caReTargeter\u73fe\u884c\u529f\u80fd\u63a8\u85a6\uff1b\u6bd4\u8f03\u5176\u4ed6\u670d\u52d9\u6642\uff0c\u61c9\u91cd\u65b0\u6838\u5c0d\u5b98\u65b9\u7522\u54c1\u3001\u4f9b\u61c9\u5730\u5340\u3001\u53d7\u773e\u4f86\u6e90\u3001\u8cbb\u7528\u8207\u652f\u63f4\u689d\u4ef6\uff0c\u4e0d\u4ee5\u820a\u540d\u55ae\u6216\u672a\u9644\u8b49\u64da\u7684\u6210\u6548\u6558\u8ff0\u4ee3\u66ff\u8a55\u4f30\u3002<\/p>\n<p>\u9078\u64c7\u5408\u9069\u7684\u518d\u884c\u92b7\u5e73\u53f0\u9700\u8981\u6839\u64da\u696d\u52d9\u76ee\u6a19\u3001\u9810\u7b97\u3001\u53d7\u773e\u7279\u5fb5\u7b49\u56e0\u7d20\u7d9c\u5408\u8003\u91cf\u3002\u82e5\u4e3b\u8981\u91dd\u5c0d\u5e74\u8f15\u4eba\uff0cInstagram \u53ef\u80fd\u662f\u66f4\u4f73\u9078\u64c7\uff1b\u9700\u66f4\u7cbe\u6e96\u7684\u6578\u64da\u5206\u6790\u6642\uff0cGoogle \u5ee3\u544a\u66f4\u7406\u60f3\u3002\u5efa\u8b70\u60a8\u5617\u8a66\u4e0d\u540c\u5e73\u53f0\uff0c\u6839\u64da\u5206\u6790\u7d50\u679c\u4e0d\u65b7\u512a\u5316\u7b56\u7565\uff0c\u69cb\u5efa\u9ad8\u6548\u884c\u92b7\u6f0f\u6597\uff0c\u63d0\u5347\u96fb\u5546\u8f49\u63db\u7387\u3002<\/p>\n<p>\u6700\u5f8c\uff0c<b>\u8de8\u5e73\u53f0\u518d\u884c\u92b7\u7b56\u7565<\/b>\u81f3\u95dc\u91cd\u8981\u3002\u6574\u5408 Google\u3001Facebook\u3001Instagram \u7b49\u591a\u500b\u5e73\u53f0\u8cc7\u6e90\uff0c\u53ef\u4ee5\u6253\u9020\u66f4\u5b8c\u6574\u7684\u884c\u92b7\u6f0f\u6597\u3002\u900f\u904e\u6578\u64da\u4ea4\u53c9\u6bd4\u5c0d\uff0c\u66f4\u6df1\u523b\u4e86\u89e3\u6d88\u8cbb\u8005\u504f\u597d\uff0c\u5efa\u7acb\u7cbe\u78ba\u7684\u7528\u6236\u753b\u50cf\uff0c\u63d0\u9ad8\u5ee3\u544a\u6295\u653e\u6548\u679c\u3002\u9019\u9700\u8981\u6295\u5165\u6642\u9593\u548c\u7cbe\u529b\u5b78\u7fd2\u5404\u5e73\u53f0\u7684\u6578\u64da\u5206\u6790\u5de5\u5177\uff0c\u96a8\u8457\u53cd\u994b\u8abf\u6574\u7b56\u7565\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%95%B8%E6%93%9A%E9%A9%85%E5%8B%95%EF%BC%9A%E5%84%AA%E5%8C%96%E5%8B%95%E6%85%8B%E5%86%8D%E8%A1%8C%E9%8A%B7%E6%94%BE%E5%A4%A7%E6%88%90%E6%95%88\"><\/span>\u6578\u64da\u9a45\u52d5\uff1a\u512a\u5316\u52d5\u614b\u518d\u884c\u92b7\u653e\u5927\u6210\u6548<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u52d5\u614b\u518d\u884c\u92b7\u5229\u7528\u500b\u6027\u5316\u5ee3\u544a\u4f86\u63d0\u5347\u8f49\u63db\u7387\uff0c\u4f46\u8981\u767c\u63ee\u6700\u5927\u6548\u7528\uff0c\u95dc\u9375\u5728\u65bc<b>\u6578\u64da\u9a45\u52d5\u7684\u512a\u5316<\/b>\u3002\u50c5\u8a2d\u7f6e\u5ee3\u544a\u4e26\u4e0d\u5920\uff0c\u5fc5\u9808\u6301\u7e8c\u76e3\u63a7\u548c\u5206\u6790\u6578\u64da\uff0c\u4e26\u6839\u64da\u6d1e\u5bdf\u8abf\u6574\u7b56\u7565\uff0c\u9019\u662f\u6210\u529f\u7684\u95dc\u9375\u3002<\/p>\n<p>\u5982\u4f55\u8a55\u4f30\u52d5\u614b\u518d\u884c\u92b7\uff1f\u5148<b>\u5c0d\u9f4a\u96fb\u5546\u4e8b\u4ef6\u8207\u5ee3\u544a\u5831\u8868\u7684\u5b9a\u7fa9<\/b>\u3002<a href=\"https:\/\/support.google.com\/analytics\/answer\/12800258\" target=\"_blank\" rel=\"noopener\">GA4\u53d7\u773e\u5206\u4eab\u6587\u4ef6<\/a>\u8aaa\u660e\u7684\u662f\u8207\u5df2\u9023\u7d50Google\u5ee3\u544a\u7522\u54c1\u7684\u6574\u5408\uff0c\u4e0d\u80fd\u7531\u6b64\u63a8\u5b9aFacebook\u7b49\u5176\u4ed6\u5e73\u53f0\u7684\u53d7\u773e\u4e5f\u6703\u81ea\u52d5\u4e92\u901a\u3002\u5404\u5e73\u53f0\u7684\u4e8b\u4ef6\u3001\u6b78\u56e0\u671f\u9593\u53ca\u8f49\u63db\u5b9a\u7fa9\u61c9\u5206\u5225\u78ba\u8a8d\uff0c\u518d\u6bd4\u8f03\u8a02\u55ae\u8207\u6210\u672c\u8cc7\u6599\uff1b\u5831\u8868\u4e0d\u4e00\u5b9a\u6db5\u84cb\u5b8c\u6574\u5ba2\u6236\u65c5\u7a0b\uff0c\u4e5f\u4e0d\u80fd\u76f4\u63a5\u628a\u4e0d\u540c\u5e73\u53f0\u8072\u7a31\u7684\u8f49\u63db\u76f8\u52a0\u7576\u6210\u4e0d\u91cd\u8907\u8a02\u55ae\u3002<\/p>\n<p>\u5176\u6b21\uff0c<b>\u6df1\u5165\u5206\u6790\u5ba2\u6236\u884c\u70ba\u6578\u64da<\/b>\u6975\u70ba\u91cd\u8981\u3002\u4e86\u89e3\u54ea\u4e9b\u5ba2\u6236\u700f\u89bd\u904e\u4f60\u7684\u7db2\u7ad9\u4f46\u672a\u8cfc\u8cb7\uff0c\u505c\u7559\u6642\u9593\u548c\u8208\u8da3\u9ede\uff0c\u9019\u4e9b\u6578\u64da\u6709\u52a9\u65bc\u5236\u5b9a\u7cbe\u6e96\u7684\u518d\u884c\u92b7\u7b56\u7565\u3002\u4f8b\u5982\uff0c\u5c0d\u66fe\u700f\u89bd\u7279\u5b9a\u7522\u54c1\u7684\u5ba2\u6236\u6295\u653e\u9650\u6642\u6298\u6263\u6216\u514d\u8cbb\u904b\u9001\u7684\u5ee3\u544a\uff0c\u4ee5\u63d0\u9ad8\u8f49\u63db\u6a5f\u6703\u3002<\/p>\n<p>\u6b64\u5916\uff0c<b>A\/B\u6e2c\u8a66<\/b>\u662f\u512a\u5316\u52d5\u614b\u518d\u884c\u92b7\u7684\u6709\u6548\u5de5\u5177\u3002\u4f60\u53ef\u4ee5\u6e2c\u8a66\u4e0d\u540c\u7d20\u6750\u3001\u6a19\u984c\u548c\u53d7\u773e\u5b9a\u4f4d\uff0c\u4ee5\u627e\u51fa\u6700\u4f73\u7d44\u5408\u3002\u900f\u904e\u4e0d\u65b7\u7684\u6e2c\u8a66\uff0c\u4f60\u80fd\u6301\u7e8c\u63d0\u5347\u5ee3\u544a\u6210\u6548\u3002<\/p>\n<p><b>\u6b77\u53f2\u6848\u4f8b\u9808\u4fdd\u7559\u6bd4\u8f03\u57fa\u6e96\uff1a<\/b>Google\u65bc2012\u5e74\u767c\u5e03\u7684<a href=\"https:\/\/www.thinkwithgoogle.com\/_qs\/documents\/445\/case-study-sierratradingpost_case-studies.pdf\" target=\"_blank\" rel=\"noopener\">Sierra Trading Post\u6848\u4f8b<\/a>\u8a18\u8f09\uff0c\u52d5\u614b\u518d\u884c\u92b7\u7684\u8f49\u63db\u6578\u70ba\u4e00\u822c\u518d\u884c\u92b7\u6d3b\u52d5\u76845\u500d\uff1b\u9019\u88e1\u6bd4\u8f03\u7684\u662f\u8f49\u63db\u6578\uff0c\u4e0d\u80fd\u76f4\u63a5\u6539\u5beb\u70ba\u5168\u7ad9\u8f49\u63db\u7387\u63d0\u53475\u500d\u3002\u53e6\u4e00\u4efd<a href=\"https:\/\/www.thinkwithgoogle.com\/_qs\/documents\/1225\/dynamic-remarketing-delivers-storkie-express_case-studies.pdf\" target=\"_blank\" rel=\"noopener\">Storkie Express\u6848\u4f8b<\/a>\u8a18\u8f09\uff0c\u52d5\u614b\u518d\u884c\u92b7\u8f49\u63db\u7387\u6bd4\u4e00\u822c\u591a\u5a92\u9ad4\u5ee3\u544a\u9ad8203%\uff0c\u6bd4\u4e00\u822c\u518d\u884c\u92b7\u9ad8119%\uff1b\u4e0d\u540c\u6bd4\u8f03\u7d44\u4e0d\u80fd\u6df7\u7528\u3002\u9019\u4e9b\u662f\u7576\u6642\u500b\u5225\u5ee3\u544a\u6d3b\u52d5\u7684\u7d50\u679c\uff0c\u4e26\u975e\u76ee\u524d\u6240\u6709\u96fb\u5546\u7684\u6210\u6548\u57fa\u6e96\uff0c\u4e5f\u4e0d\u80fd\u55ae\u6191\u6848\u4f8b\u8b49\u660e\u6301\u7e8c\u5206\u6790\u5fc5\u7136\u5e36\u4f86\u76f8\u540c\u589e\u5e45\u3002<\/p>\n<p>\u4e0d\u8981\u5bb3\u6015\u5617\u8a66\u65b0\u6280\u8853\u3002AI\u548c\u6a5f\u5668\u5b78\u7fd2\u80fd\u81ea\u52d5\u5316\u5ee3\u544a\u6295\u653e\uff0c\u7cbe\u78ba\u9810\u6e2c\u5ba2\u6236\u884c\u70ba\u3002\u4f8b\u5982\uff0c\u67d0\u4e9b\u5ee3\u544a\u5e73\u53f0\u63d0\u4f9bAI\u81ea\u52d5\u512a\u5316\u529f\u80fd\uff0c\u6839\u64da\u6578\u64da\u8abf\u6574\u51fa\u50f9\u7b56\u7565\u548c\u53d7\u773e\u5b9a\u4f4d\uff0c\u9032\u4e00\u6b65\u63d0\u5347\u5ee3\u544a\u6210\u6548\u3002<\/p>\n<p>\u7e3d\u4e4b\uff0c\u6578\u64da\u9a45\u52d5\u7684\u512a\u5316\u662f\u52d5\u614b\u518d\u884c\u92b7\u6210\u529f\u7684\u95dc\u9375\u3002\u901a\u904e\u6301\u7e8c\u76e3\u63a7\u3001\u5206\u6790\u5ba2\u6236\u884c\u70ba\u3001\u9032\u884cA\/B\u6e2c\u8a66\u4ee5\u53ca\u61c9\u7528\u65b0\u8208\u6280\u8853\uff0c\u4f60\u5c07\u80fd\u6700\u5927\u5316\u52d5\u614b\u518d\u884c\u92b7\u7684\u6f5b\u529b\uff0c\u986f\u8457\u63d0\u5347\u92b7\u552e\u984d\u3002<\/p>\n<p><a href=\"https:\/\/www.eventx.io\/zh\/blog\/remarketing\" target=\"_blank\" rel=\"noopener\">\u53ef\u4ee5\u53c3\u8003 \u518d\u884c\u92b7 \u82f1\u6587<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%86%8D%E8%A1%8C%E9%8A%B7_%E8%8B%B1%E6%96%87%E7%B5%90%E8%AB%96\"><\/span>\u518d\u884c\u92b7 \u82f1\u6587\u7d50\u8ad6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u900f\u904e\u4ee5\u4e0a\u5c0d\u65bc\u518d\u884c\u92b7\u82f1\u6587 (Retargeting) \u7684\u6df1\u5165\u63a2\u8a0e\uff0c\u6211\u5011\u4e86\u89e3\u5230\u5b83\u4e26\u975e\u55ae\u7d14\u7684\u5ee3\u544a\u6295\u653e\uff0c\u800c\u662f\u4e00\u5957\u9700\u8981\u7cbe\u7d30\u898f\u5283\u3001\u57f7\u884c\u548c\u512a\u5316\u7684\u5b8c\u6574\u7b56\u7565\u3002\u5f9e\u7406\u89e3\u518d\u884c\u92b7\u82f1\u6587 (Retargeting) \u7684\u6838\u5fc3\u6982\u5ff5\uff0c\u5230\u5be6\u969b\u904b\u7528Google Ads\u3001Facebook Ads\u7b49\u5e73\u53f0\u7684\u8ffd\u8e64\u78bc\u8207\u50cf\u7d20\uff0c\u518d\u5230\u5efa\u7acb\u7cbe\u6e96\u7684\u518d\u884c\u92b7\u53d7\u773e\u3001\u512a\u5316\u5ee3\u544a\u7d20\u6750\u548c\u6301\u7e8c\u76e3\u63a7\u6578\u64da\uff0c\u6bcf\u500b\u74b0\u7bc0\u90fd\u81f3\u95dc\u91cd\u8981\u3002  \u6210\u529f\u638c\u63e1\u518d\u884c\u92b7\u82f1\u6587 (Retargeting) \u7684\u95dc\u9375\uff0c\u5728\u65bc\u5c07\u6578\u64da\u5206\u6790\u8207\u7b56\u7565\u57f7\u884c\u5de7\u5999\u7d50\u5408\uff0c\u4e26\u6839\u64da\u5be6\u969b\u6210\u6548\u4e0d\u65b7\u8abf\u6574\uff0c\u624d\u80fd\u5be6\u73fe\u63d0\u5347\u8f49\u63db\u7387\u3001\u964d\u4f4e\u5ee3\u544a\u6210\u672c\uff0c\u4ee5\u53ca\u6700\u7d42\u63d0\u5347\u96fb\u5546\u92b7\u552e\u984d\u7684\u76ee\u6a19\u3002<\/p>\n<p>\u8a18\u4f4f\uff0c\u518d\u884c\u92b7\u82f1\u6587 (Retargeting) \u7684\u7cbe\u9ad3\u5728\u65bc\u300c\u7cbe\u6e96\u300d\u548c\u300c\u500b\u6027\u5316\u300d\u3002\u4e0d\u8981\u5c07\u6240\u6709\u66fe\u700f\u89bd\u904e\u7db2\u7ad9\u7684\u8a2a\u5ba2\u90fd\u8996\u70ba\u540c\u4e00\u7fa4\u9ad4\uff0c\u800c\u662f\u8981\u6839\u64da\u4ed6\u5011\u7684\u884c\u70ba\u548c\u559c\u597d\u9032\u884c\u7d30\u7dfb\u7684\u5340\u9694\uff0c\u6295\u653e\u7b26\u5408\u4ed6\u5011\u9700\u6c42\u7684\u500b\u6027\u5316\u5ee3\u544a\u5167\u5bb9\u3002  \u552f\u6709\u5982\u6b64\uff0c\u624d\u80fd\u8b93\u60a8\u7684\u518d\u884c\u92b7\u82f1\u6587 (Retargeting) \u7b56\u7565\u767c\u63ee\u6700\u5927\u6548\u76ca\uff0c\u70ba\u60a8\u7684\u96fb\u5546\u696d\u52d9\u5e36\u4f86\u986f\u8457\u7684\u6210\u9577\u3002<\/p>\n<p>\u5225\u5fd8\u4e86\uff0c\u6301\u7e8c\u5b78\u7fd2\u548c\u5617\u8a66\u65b0\u7684\u65b9\u6cd5\u4e5f\u662f\u6210\u529f\u7684\u95dc\u9375\u3002  \u96fb\u5546\u884c\u92b7\u74b0\u5883\u77ac\u606f\u842c\u8b8a\uff0c\u4e0d\u65b7\u66f4\u65b0\u77e5\u8b58\uff0c\u4e26\u52c7\u65bc\u5617\u8a66\u65b0\u7684\u5de5\u5177\u548c\u6280\u8853\uff0c\u624d\u80fd\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\u4fdd\u6301\u9818\u5148\u3002<\/p>\n<p>\u5e0c\u671b\u9019\u7bc7\u6587\u7ae0\u80fd\u5e6b\u52a9\u60a8\u5168\u9762\u638c\u63e1\u518d\u884c\u92b7\u82f1\u6587 (Retargeting) \u7684\u7cbe\u9ad3\uff0c\u4e26\u5c07\u5176\u61c9\u7528\u65bc\u60a8\u7684\u96fb\u5546\u696d\u52d9\u4e2d\uff0c\u53d6\u5f97\u4ee4\u4eba\u6eff\u610f\u7684\u6210\u679c\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%86%8D%E8%A1%8C%E9%8A%B7_%E8%8B%B1%E6%96%87_%E5%B8%B8%E8%A6%8B%E5%95%8F%E9%A1%8C%E5%BF%AB%E9%80%9FFAQ\"><\/span>\u518d\u884c\u92b7 \u82f1\u6587 \u5e38\u898b\u554f\u984c\u5feb\u901fFAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%E5%86%8D%E8%A1%8C%E9%8A%B7_Retargeting_%E5%92%8C%E4%B8%80%E8%88%AC%E5%BB%A3%E5%91%8A%E6%8A%95%E6%94%BE%E6%9C%89%E4%BB%80%E9%BA%BC%E4%B8%8D%E5%90%8C%EF%BC%9F\"><\/span>\u518d\u884c\u92b7 (Retargeting) \u548c\u4e00\u822c\u5ee3\u544a\u6295\u653e\u6709\u4ec0\u9ebc\u4e0d\u540c\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4e00\u822c\u5ee3\u544a\u6295\u653e\u662f\u5411\u5ee3\u6cdb\u7684\u53d7\u773e\u7fa4\u9ad4\u6295\u653e\u5ee3\u544a\uff0c\u76ee\u6a19\u662f\u89f8\u53ca\u6f5b\u5728\u5ba2\u6236\u3002\u800c\u518d\u884c\u92b7\u5247\u66f4\u7cbe\u6e96\uff0c\u5b83\u53ea\u91dd\u5c0d\u66fe\u7d93\u8207\u60a8\u7684\u54c1\u724c\u4e92\u52d5\u904e\uff0c\u4f8b\u5982\u700f\u89bd\u904e\u60a8\u7684\u7db2\u7ad9\u3001\u52a0\u5165\u8cfc\u7269\u8eca\u4f46\u672a\u7d50\u5e33\uff0c\u6216\u53c3\u8207\u904e\u60a8\u6d3b\u52d5\u7684\u7279\u5b9a\u7528\u6236\u7fa4\u9ad4\u6295\u653e\u5ee3\u544a\u3002\u518d\u884c\u92b7\u7684\u76ee\u6a19\u662f\u91cd\u65b0\u5438\u5f15\u9019\u4e9b\u5df2\u5c55\u73fe\u8208\u8da3\u7684\u6f5b\u5728\u5ba2\u6236\uff0c\u63d0\u9ad8\u4ed6\u5011\u5b8c\u6210\u8cfc\u8cb7\u7684\u53ef\u80fd\u6027\u3002\u56e0\u6b64\uff0c\u518d\u884c\u92b7\u7684\u6210\u672c\u6548\u76ca\u901a\u5e38\u6bd4\u4e00\u822c\u5ee3\u544a\u6295\u653e\u66f4\u9ad8\uff0c\u8f49\u63db\u7387\u4e5f\u53ef\u80fd\u66f4\u9ad8\u3002<\/p>\n<h3><span 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