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href=\"https:\/\/godwasthelord.com\/?p=3632\/#%E8%A1%8C%E9%8A%B7%E5%B7%A5%E4%BD%9C%E5%85%A7%E5%AE%B9%E6%97%A5%E5%B8%B8%E9%83%BD%E5%8C%85%E5%90%AB%E5%93%AA%E4%BA%9B%EF%BC%9F%E6%9C%83%E5%BE%88%E5%BF%99%E7%A2%8C%E5%97%8E%EF%BC%9F\" >\u884c\u92b7\u5de5\u4f5c\u5167\u5bb9\u65e5\u5e38\u90fd\u5305\u542b\u54ea\u4e9b\uff1f\u6703\u5f88\u5fd9\u788c\u55ce\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/godwasthelord.com\/?p=3632\/#%E5%A6%82%E4%BD%95%E8%A1%A1%E9%87%8F%E8%A1%8C%E9%8A%B7%E6%B4%BB%E5%8B%95%E7%9A%84%E6%88%90%E6%95%88%EF%BC%9F%E6%9C%89%E5%93%AA%E4%BA%9B%E9%97%9C%E9%8D%B5%E6%8C%87%E6%A8%99%E5%8F%AF%E4%BB%A5%E5%8F%83%E8%80%83%EF%BC%9F\" >\u5982\u4f55\u8861\u91cf\u884c\u92b7\u6d3b\u52d5\u7684\u6210\u6548\uff1f\u6709\u54ea\u4e9b\u95dc\u9375\u6307\u6a19\u53ef\u4ee5\u53c3\u8003\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E9%8A%B7%E5%88%B0%E5%BA%95%E5%9C%A8%E5%81%9A%E4%BB%80%E9%BA%BC%EF%BC%9F%E5%88%A5%E5%86%8D%E8%A2%AB%E8%A1%A8%E9%9D%A2%E8%BF%B7%E6%83%91%EF%BC%81\"><\/span>\u884c\u92b7\u5230\u5e95\u5728\u505a\u4ec0\u9ebc\uff1f\u5225\u518d\u88ab\u8868\u9762\u8ff7\u60d1\uff01<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5f88\u591a\u4eba\u807d\u5230\u300c\u884c\u92b7\u300d\u6642\uff0c\u8166\u4e2d\u7684\u756b\u9762\u5f80\u5f80\u662f\u83ef\u9e97\u7684\u5ee3\u544a\u6216\u5927\u898f\u6a21\u4fc3\u92b7\u3002\u4f46\u884c\u92b7\u5be6\u969b\u4e0a\u66f4\u70ba\u8907\u96dc\uff0c\u5b83\u662f\u4e00\u500b\u7cfb\u7d71\u6027\u7684\u7b56\u7565\uff0c\u65e8\u5728<b>\u7406\u89e3\u6d88\u8cbb\u8005\u9700\u6c42\u3001\u5efa\u7acb\u54c1\u724c\u50f9\u503c\uff0c\u4e26\u6700\u7d42\u5be6\u73fe\u92b7\u552e\u76ee\u6a19\u6216\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6<\/b>\u3002\u672c\u6587\u4ee5\u5165\u9580\u89d2\u5ea6\u6574\u7406\u884c\u92b7\u7684\u5de5\u4f5c\u5167\u5bb9\u3001\u5fc5\u5099\u6280\u80fd\u8207\u8077\u6daf\u65b9\u5411\u3002<\/p>\n<p>\u9996\u8981\u7684\u662f\uff0c\u884c\u92b7\u5efa\u7acb\u5728<b>\u5e02\u5834\u7814\u7a76<\/b>\u7684\u57fa\u790e\u4e0a\u3002\u9019\u5305\u62ec\u5206\u6790\u5e02\u5834\u8da8\u52e2\u3001\u7af6\u722d\u5c0d\u624b\u7b56\u7565\u53ca\u76ee\u6a19\u5ba2\u7fa4\u884c\u70ba\u3002\u53ea\u6709\u6df1\u5165\u4e86\u89e3\u5e02\u5834\uff0c\u624d\u80fd\u5236\u5b9a\u6709\u6548\u7684\u884c\u92b7\u7b56\u7565\u3002\u5982\u679c\u60f3\u8ce3\u65b0\u578b\u5496\u5561\u537b\u4e0d\u6e05\u695a\u76ee\u6a19\u5ba2\u7fa4\u559c\u597d\uff0c\u90a3\u884c\u92b7\u6d3b\u52d5\u80fd\u5426\u6210\u529f\uff1f\u7b54\u6848\u4e0d\u8a00\u800c\u55bb\u3002<\/p>\n<p>\u63a5\u4e0b\u4f86\uff0c\u9700<b>\u7cbe\u6e96\u9396\u5b9a\u76ee\u6a19\u5ba2\u7fa4<\/b>\u3002\u9019\u4e0d\u662f\u96a8\u4fbf\u9078\u64c7\u4eba\u7fa4\uff0c\u800c\u662f\u900f\u904e\u6578\u64da\u5206\u6790\u3001\u554f\u5377\u53ca\u8a2a\u8ac7\u4f86\u4e86\u89e3\u7406\u60f3\u5ba2\u6236\u7684\u5e74\u9f61\u3001\u6027\u5225\u3001\u8077\u696d\u3001\u8208\u8da3\u548c\u6d88\u8cbb\u7fd2\u6163\u3002\u660e\u78ba\u7684\u76ee\u6a19\u5ba2\u7fa4\u6709\u52a9\u65bc\u91dd\u5c0d\u5176\u9700\u6c42\u8a2d\u8a08\u66f4\u6709\u6548\u7684\u884c\u92b7\u8a0a\u606f\u548c\u6d3b\u52d5\u3002<\/p>\n<p>\u54c1\u724c\u5851\u9020\u4ea6\u662f\u95dc\u9375\u3002\u4f60\u7684\u54c1\u724c\u4ee3\u8868\u4ec0\u9ebc\uff1f\u5b83\u7684\u50f9\u503c\u8207\u500b\u6027\u662f\u4ec0\u9ebc\uff1f\u6210\u529f\u7684\u54c1\u724c\u4e0d\u50c5\u50c5\u662f\u7522\u54c1\uff0c\u66f4\u4ee3\u8868\u8457\u4e00\u7a2e\u50f9\u503c\u89c0\u548c\u751f\u6d3b\u65b9\u5f0f\u3002\u4f8b\u5982\uff0cApple\u6240\u50b3\u905e\u7684\u4e0d\u53ea\u662f\u624b\u6a5f\uff0c\u800c\u662f\u4e00\u7a2e\u79d1\u6280\u7f8e\u5b78\u548c\u7c21\u7d04\u751f\u6d3b\u614b\u5ea6\u3002<\/p>\n<p>\u54c1\u724c\u5851\u9020\u5f8c\uff0c\u9700<b>\u898f\u5283\u884c\u92b7\u5167\u5bb9<\/b>\uff0c\u5305\u542b\u6587\u5b57\u3001\u5716\u7247\u3001\u5f71\u7247\u548c\u9ad4\u9a57\u6d3b\u52d5\u7b49\u3002\u5167\u5bb9\u61c9<b>\u5f15\u8d77\u76ee\u6a19\u5ba2\u7fa4\u5171\u9cf4<\/b>\uff0c\u8b93\u4ed6\u5011\u611f\u53d7\u5230\u54c1\u724c\u50f9\u503c\uff0c\u9032\u800c\u6fc0\u767c\u8cfc\u8cb7\u610f\u9858\u3002\u9019\u9700\u8981\u77ad\u89e3\u4e0d\u540c\u5e73\u53f0\u7279\u6027\uff0c\u4e26\u91dd\u5c0d\u5404\u5e73\u53f0\u8abf\u6574\u5167\u5bb9\u7b56\u7565\uff0c\u4f8b\u5982\uff1a\u5728Facebook\u4e0a\u63d0\u4f9b\u66f4\u751f\u6d3b\u5316\u7684\u4e92\u52d5\u5167\u5bb9\uff0c\u5728LinkedIn\u4e0a\u5247\u66f4\u9700\u5c08\u696d\u8207\u8aaa\u670d\u529b\u3002<\/p>\n<p>\u6700\u5f8c\uff0c<b>\u6578\u64da\u8ffd\u8e64\u8207\u5206\u6790<\/b>\u4e5f\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u74b0\u7bc0\u3002\u884c\u92b7\u61c9\u57fa\u65bc\u6578\u64da\u800c\u975e\u76f4\u89ba\uff0c\u4e86\u89e3\u54ea\u4e9b\u6d3b\u52d5\u6709\u6548\uff0c\u54ea\u4e9b\u9700\u8981\u8abf\u6574\uff0c\u54ea\u4e9b\u6e20\u9053\u56de\u5831\u7387\u6700\u9ad8\u3002\u900f\u904e\u4e0d\u65b7\u512a\u5316\uff0c\u624d\u80fd\u63d0\u5347\u884c\u92b7\u6548\u7387\u3002<\/p>\n<p>\u7e3d\u4e4b\uff0c\u884c\u92b7\u662f\u4e00\u500b<b>\u6301\u7e8c\u5b78\u7fd2\u3001\u4e0d\u65b7\u8fed\u4ee3<\/b>\u7684\u904e\u7a0b\uff0c\u9700\u8981\u5177\u5099\u5e02\u5834\u5206\u6790\u3001\u6578\u64da\u89e3\u8b80\u3001\u5275\u610f\u767c\u60f3\u53ca\u6e9d\u901a\u5354\u8abf\u7b49\u591a\u5143\u80fd\u529b\u3002\u5728\u63a5\u4e0b\u4f86\u7684\u7ae0\u7bc0\u4e2d\uff0c\u6211\u5c07\u6df1\u5165\u63a2\u8a0e\u5404\u7a2e\u884c\u92b7\u7ba1\u9053\u3001\u6280\u80fd\u57f9\u990a\u53ca\u8077\u6daf\u898f\u5283\uff0c\u52a9\u4f60\u6210\u70ba\u4e00\u4f4d\u771f\u6b63\u7684\u884c\u92b7\u9ad8\u624b\uff01<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E9%8A%B7%E7%9B%AE%E6%A8%99%E8%A8%AD%E5%AE%9A%E8%88%87%E6%95%B8%E6%93%9A%E8%BF%BD%E8%B9%A4%EF%BC%9A%E8%AE%93%E4%BD%A0%E7%9A%84%E5%8A%AA%E5%8A%9B%E7%9C%8B%E5%BE%97%E8%A6%8B\"><\/span>\u884c\u92b7\u76ee\u6a19\u8a2d\u5b9a\u8207\u6578\u64da\u8ffd\u8e64\uff1a\u8b93\u4f60\u7684\u52aa\u529b\u770b\u5f97\u898b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u8a31\u591a\u4eba\u554f\u6211\uff1a\u300c\u884c\u92b7\u5230\u5e95\u5728\u505a\u4ec0\u9ebc\uff1f\u6574\u5929\u767c\u6587\u3001\u8dd1\u5ee3\u544a\uff0c\u771f\u7684\u6709\u6548\u55ce\uff1f\u300d\u884c\u92b7\u7684\u6838\u5fc3\u5728\u65bc\u660e\u78ba\u7684\u76ee\u6a19\u8a2d\u5b9a\u53ca\u6578\u64da\u8ffd\u8e64\uff0c\u4ee5\u9a57\u8b49\u6210\u6548\u3002\u9019\u4e0d\u662f\u6191\u76f4\u89ba\u5b8c\u6210\u7684\uff0c\u800c\u662f\u9700\u8981\u7cfb\u7d71\u5316\u7684\u6d41\u7a0b\u3002\u53ef\u4ee5\u5c07\u884c\u92b7\u8996\u70ba\u7cbe\u5bc6\u7684\u6230\u5f79\uff0c\u76ee\u6a19\u8a2d\u5b9a\u662f\u6230\u7565\uff0c\u6578\u64da\u8ffd\u8e64\u5247\u662f\u6230\u679c\u6aa2\u8996\uff0c\u5169\u8005\u7f3a\u4e00\u4e0d\u53ef\uff0c\u4ee5\u78ba\u4fdd\u884c\u92b7\u8cc7\u6e90\u7684\u6700\u5927\u6548\u76ca\u3002<\/p>\n<p>\u9996\u5148\uff0c\u660e\u78ba<b>\u884c\u92b7\u76ee\u6a19<\/b>\u3002\u9019\u4e0d\u61c9\u662f\u6a21\u7cca\u7684\u6982\u5ff5\uff0c\u800c\u662f\u4e00\u500b\u5177\u9ad4\u3001\u53ef\u8861\u91cf\u7684\u6307\u6a19\u3002\u76ee\u6a19\u53ef\u80fd\u662f\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u589e\u52a0\u7db2\u7ad9\u6d41\u91cf\u3001\u63d0\u9ad8\u92b7\u552e\u984d\u6216\u63d0\u5347\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u7b49\u3002\u50c5\u6709\u76ee\u6a19\u4e0d\u5920\uff0c\u9700\u8f49\u5316\u70ba<b>SMART\u76ee\u6a19<\/b>\uff1a<b>Specific (\u660e\u78ba\u7684)\u3001Measurable (\u53ef\u8861\u91cf\u7684)\u3001Achievable (\u53ef\u9054\u6210\u7684)\u3001Relevant (\u76f8\u95dc\u7684)\u3001Time-bound (\u6709\u6642\u9650\u7684)<\/b>\u3002\u4f8b\u5982\uff0c\u300c\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u300d\u53ef\u4ee5\u5177\u9ad4\u5316\u70ba\u300c\u5728\u4e09\u500b\u6708\u5167\uff0c\u900f\u904e\u793e\u7fa4\u5a92\u9ad4\u884c\u92b7\uff0c\u5c07\u7c89\u7d72\u9801\u8ffd\u8e64\u4eba\u6578\u63d0\u534730%\u300d\u3002<\/p>\n<p>\u8a2d\u5b9aSMART\u76ee\u6a19\u5f8c\uff0c\u63a5\u8457\u9078\u64c7\u5408\u9069\u7684<b>\u884c\u92b7\u6e20\u9053<\/b>\uff0c\u9019\u4f9d\u8cf4\u65bc\u76ee\u6a19\u53d7\u773e\u3001\u7522\u54c1\u7279\u6027\u548c\u9810\u7b97\u7b49\u56e0\u7d20\u3002\u4f8b\u5982\uff0c\u5e74\u8f15\u53d7\u773e\u53ef\u9078\u64c7\u793e\u7fa4\u5a92\u9ad4\u884c\u92b7\uff0c\u800c\u9ad8\u50f9\u5546\u54c1\u5247\u9700\u7cbe\u6e96\u7684\u76ee\u6a19\u5ba2\u7fa4\u548c\u5c08\u696d\u7684\u5167\u5bb9\u884c\u92b7\u7b56\u7565\u3002\u9078\u64c7\u6e20\u9053\u5f8c\uff0c\u5236\u5b9a<b>\u5177\u9ad4\u57f7\u884c\u65b9\u6848<\/b>\uff0c\u5982\u5167\u5bb9\u898f\u5283\u548c\u5ee3\u544a\u6295\u653e\u7b56\u7565\u3002<\/p>\n<p>\u7136\u800c\uff0c\u826f\u597d\u7684\u7b56\u7565\u50c5\u662f\u7b2c\u4e00\u6b65\uff0c\u9084\u9700<b>\u6301\u7e8c\u8ffd\u8e64\u548c\u5206\u6790\u6578\u64da<\/b>\uff0c\u4ee5\u8a55\u4f30\u884c\u92b7\u6d3b\u52d5\u7684\u6709\u6548\u6027\u3002\u5584\u7528\u6578\u64da\u5206\u6790\u5de5\u5177\uff0c\u5982Google Analytics\u548cFacebook Ads Manager\u3002\u95dc\u9375\u6307\u6a19\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><b>\u7db2\u7ad9\u6d41\u91cf\uff1a<\/b>\u8a2a\u5ba2\u6578\u548c\u4f86\u81ea\u7684\u6e20\u9053\u3002<\/li>\n<li><b>\u8df3\u51fa\u7387\uff1a<\/b>GA4 \u4e2d\u70ba\u672a\u4e92\u52d5\u5de5\u4f5c\u968e\u6bb5\u6240\u4f54\u6bd4\u4f8b\uff0c\u4e0d\u80fd\u76f4\u63a5\u7b49\u540c\u53ea\u770b\u4e00\u9801\u3002<\/li>\n<li><b>\u8f49\u5316\u7387\uff1a<\/b>\u5b8c\u6210\u8a2d\u5b9a\u76ee\u6a19\u884c\u70ba\u7684\u8a2a\u5ba2\u6bd4\u4f8b\uff0c\u4f8b\u5982\u8cfc\u8cb7\u6216\u586b\u8868\u3002<\/li>\n<li><b>\u9867\u5ba2\u7d42\u8eab\u50f9\u503c (CLTV)\uff1a<\/b>\u6bcf\u4f4d\u5ba2\u6236\u5e36\u4f86\u7684\u5e73\u5747\u50f9\u503c\uff0c\u8a55\u4f30\u5ba2\u6236\u7372\u53d6\u6210\u672c\u6548\u76ca\u3002<\/li>\n<li><b>\u5ee3\u544a\u6210\u6548\u6307\u6a19\uff1a<\/b>\u5982\u9ede\u64ca\u7387\u548c\u8f49\u63db\u7387\uff0c\u8a55\u4f30\u6295\u8cc7\u5831\u916c\u7387\u3002<\/li>\n<li><b>\u793e\u7fa4\u5a92\u9ad4\u4e92\u52d5\u7387\uff1a<\/b>\u8cbc\u6587\u7684\u6309\u8b9a\u3001\u5206\u4eab\u548c\u7559\u8a00\u6578\uff0c\u53cd\u6620\u5167\u5bb9\u5171\u9cf4\u3002<\/li>\n<\/ul>\n<p>\u900f\u904e\u6578\u64da\u5206\u6790\uff0c\u4f60\u53ef\u4ee5\u8fa8\u8b58\u6709\u6548\u7684\u884c\u92b7\u6d3b\u52d5\u4ee5\u53ca\u9700\u8abf\u6574\u7684\u90e8\u5206\u3002\u4f8b\u5982\uff0c\u82e5\u67d0\u5ee3\u544a\u8f49\u63db\u7387\u4f4e\uff0c\u4fbf\u53ef\u8abf\u6574\u6587\u6848\u3001\u5716\u7247\u6216\u76ee\u6a19\u5ba2\u7fa4\u3002<b>\u6578\u64da\u5206\u6790\u4e0d\u53ea\u662f\u6536\u96c6\uff0c\u800c\u662f\u8f49\u5316\u70ba\u53ef\u884c\u7684\u7b56\u7565\u8abf\u6574<\/b>\uff0c\u5e6b\u52a9\u6301\u7e8c\u512a\u5316\u884c\u92b7\u6d3b\u52d5\uff0c\u6700\u7d42\u5be6\u73fe\u76ee\u6a19\u3002\u8a18\u4f4f\uff0c\u884c\u92b7\u662f\u4e00\u500b\u6301\u7e8c\u5b78\u7fd2\u8207\u8abf\u6574\u7684\u904e\u7a0b\u3002<\/p>\n<div class=\"image-container\">\n<img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1518933165971-611dbc9c412d?crop=entropy&#038;cs=tinysrgb&#038;fit=max&#038;fm=jpg&#038;ixid=M3w0NzI3MjJ8MHwxfHNlYXJjaHw4MHx8Y29tcHV0ZXIlMjBzY3JlZW58ZW58MHwwfHx8MTcyMjk0Nzg3N3ww&#038;ixlib=rb-4.0.3&#038;q=80&#038;w=1080\" alt=\"\u884c\u92b7\u5728\u505a\u4ec0\u9ebc\" \/><\/p>\n<p class=\"image-caption\">\u884c\u92b7\u5728\u505a\u4ec0\u9ebc. Photos provided by unsplash<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E6%95%B8%E6%93%9A%E9%A9%85%E5%8B%95%E7%9A%84%E8%A1%8C%E9%8A%B7%E6%B1%BA%E7%AD%96%EF%BC%9A%E7%B2%BE%E6%BA%96%E6%8E%8C%E6%8F%A1%E8%A1%8C%E9%8A%B7%E6%88%90%E6%95%88\"><\/span>\u6578\u64da\u9a45\u52d5\u7684\u884c\u92b7\u6c7a\u7b56\uff1a\u7cbe\u6e96\u638c\u63e1\u884c\u92b7\u6210\u6548<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6709\u6548\u7684\u884c\u92b7\u7b56\u7565\u9700\u8981\u6578\u64da\u4f86\u9a57\u8b49\u6210\u6548\u4e26\u6301\u7e8c\u512a\u5316\u3002<b>\u6578\u64da\u9a45\u52d5\u7684\u884c\u92b7\u6c7a\u7b56<\/b>\u662f\u9019\u4e00\u904e\u7a0b\u7684\u6838\u5fc3\u3002\u8a31\u591a\u4e2d\u5c0f\u4f01\u696d\u4e3b\u8a8d\u70ba\u6578\u64da\u5206\u6790\u8907\u96dc\uff0c\u4f46\u5176\u5be6\u638c\u63e1\u5e7e\u500b\u95dc\u9375\u6280\u5de7\u5373\u53ef\u5c07\u6578\u64da\u8f49\u5316\u70ba\u884c\u92b7\u5229\u5668\u3002<\/p>\n<p><b>\u4ec0\u9ebc\u662f\u6578\u64da\u9a45\u52d5\u7684\u884c\u92b7\uff1f<\/b>\u9019\u662f\u6307\u5229\u7528\u6578\u64da\u4f86\u6307\u5c0e\u884c\u92b7\u6c7a\u7b56\uff0c\u907f\u514d\u4f9d\u8cf4\u76f4\u89ba\u6216\u7d93\u9a57\u3002\u5c31\u50cf\u99d5\u99db\u6642\u9700\u4f9d\u8cf4\u5100\u9336\u677f\u6578\u64da\uff0c\u884c\u92b7\u6d3b\u52d5\u4e5f\u9700\u4f9d\u8cf4\u6578\u64da\u4f86\u660e\u78ba\u65b9\u5411\uff0c\u4ee5\u514d\u8cc7\u6e90\u6d6a\u8cbb\u3002<\/p>\n<p>\u5982\u4f55\u6709\u6548\u904b\u7528\u6578\u64da\u9a45\u52d5\u884c\u92b7\u6c7a\u7b56\u5462\uff1f\u4ee5\u4e0b\u5e7e\u500b\u6b65\u9a5f\u548c\u5de5\u5177\u503c\u5f97\u53c3\u8003\uff1a<\/p>\n<ul>\n<li><b>\u8a2d\u5b9a\u660e\u78ba\u76ee\u6a19\u548c\u6307\u6a19 (KPI)\uff1a<\/b> \u78ba\u5b9a\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u589e\u52a0\u92b7\u552e\u7b49\u5177\u9ad4\u76ee\u6a19\uff0c\u4e26\u9078\u64c7\u76f8\u61c9\u6307\u6a19\u4f86\u8861\u91cf\u6210\u6548\uff0c\u5982\u7db2\u7ad9\u6d41\u91cf\u548c\u793e\u7fa4\u4e92\u52d5\u7387\u3002<\/li>\n<li><b>\u5584\u7528\u6578\u64da\u5206\u6790\u5de5\u5177\uff1a<\/b> \u4f7f\u7528\u5de5\u5177\u5982Google Analytics\u6216Facebook Insights\u4f86\u8ffd\u8e64\u884c\u92b7\u6578\u64da\uff0c\u5b78\u6703\u63d0\u53d6\u95dc\u9375\u6578\u64da\u4ee5\u8f14\u52a9\u6c7a\u7b56\u3002<\/li>\n<li><b>\u5206\u6790\u6578\u64da\uff0c\u5c0b\u627e\u6d1e\u5bdf\uff1a<\/b> \u6578\u64da\u9700\u901a\u904e\u5206\u6790\u624d\u80fd\u8b8a\u5f97\u6709\u50f9\u503c\u3002\u4e86\u89e3\u54ea\u4e9b\u7db2\u9801\u8f49\u63db\u7387\u9ad8\uff0c\u54ea\u4e9b\u5167\u5bb9\u6700\u53d7\u6b61\u8fce\uff0c\u6709\u52a9\u65bc\u512a\u5316\u7b56\u7565\u3002<\/li>\n<li><b>A\/B\u6e2c\u8a66\uff1a<\/b> \u900f\u904e\u6bd4\u8f03\u4e0d\u540c\u7684\u884c\u92b7\u7b56\u7565\u4f86\u627e\u51fa\u6700\u4f73\u65b9\u6848\uff0c\u5982\u4e0d\u540c\u5ee3\u544a\u6587\u6848\u548c\u8a2d\u8a08\uff0c\u6301\u7e8c\u9032\u884c\u6e2c\u8a66\u8207\u8abf\u6574\u3002<\/li>\n<li><b>\u6574\u5408\u7dda\u4e0a\u8207\u96e2\u7dda\u6578\u64da\uff1a<\/b> \u7dda\u4e0a\u548c\u96e2\u7dda\u6578\u64da\u4e92\u88dc\uff0c\u7d50\u5408\u9019\u4e9b\u6578\u64da\u53ef\u4ee5\u7372\u5f97\u66f4\u5168\u9762\u7684\u884c\u92b7\u6d1e\u5bdf\uff0c\u63d0\u5347\u7b56\u7565\u6709\u6548\u6027\u3002<\/li>\n<\/ul>\n<p>\u8209\u4f8b\u4f86\u8aaa\uff0c\u82e5\u9032\u884c\u4e00\u5834\u201cJust Do It\u201d\u54c1\u724c\u884c\u92b7\u6d3b\u52d5\uff0c\u900f\u904eGoogle Ads\u6295\u653e\u5ee3\u544a\u3001Facebook\u767c\u4f48\u76f8\u95dc\u8cbc\u6587\u4e26\u5728\u5be6\u9ad4\u5e97\u9762\u767c\u653e\u50b3\u55ae\uff0c\u7d50\u5408\u5404\u5e73\u53f0\u7684\u6578\u64da\u8ffd\u8e64\u5206\u6790\uff0c\u4fbf\u80fd\u5168\u9762\u4e86\u89e3\u6d3b\u52d5\u6210\u6548\u4e26\u8abf\u6574\u7b56\u7565\u4ee5\u9054\u6700\u4f73\u6548\u679c\u3002\u8a18\u4f4f\uff0c\u6578\u64da\u662f\u52a9\u529b\u884c\u92b7\u6c7a\u7b56\u7684\u5de5\u5177\uff0c\u5584\u7528\u6578\u64da\u80fd\u8b93\u884c\u92b7\u7b56\u7565\u66f4\u52a0\u7cbe\u6e96\u548c\u9ad8\u6548\uff01<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%87%90%E6%B8%85%E8%A1%8C%E9%8A%B7%E7%AD%96%E7%95%A5%E7%9B%AE%E6%A8%99%EF%BC%9A%E5%93%81%E7%89%8C%E5%AE%9A%E4%BD%8D%E8%88%87%E5%B8%82%E5%A0%B4%E4%B8%BB%E5%B0%8E%E6%AC%8A\"><\/span>\u91d0\u6e05\u884c\u92b7\u7b56\u7565\u76ee\u6a19\uff1a\u54c1\u724c\u5b9a\u4f4d\u8207\u5e02\u5834\u4e3b\u5c0e\u6b0a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6709\u6548\u884c\u92b7\u7684\u6838\u5fc3\u662f\u5236\u5b9a\u6e05\u6670\u4e14\u53ef\u8861\u91cf\u7684<b>\u884c\u92b7\u7b56\u7565<\/b>\u3002\u9019\u662f\u4e00\u7cfb\u5217\u884c\u52d5\u65b9\u6848\uff0c\u65e8\u5728\u5e6b\u52a9\u4f01\u696d\u9054\u6210\u5546\u696d\u76ee\u6a19\u3002\u884c\u92b7\u7b56\u7565\u9700\u8981\u5f9e\u4f01\u696d\u9858\u666f\u51fa\u767c\uff0c\u9010\u6b65\u62c6\u89e3\u70ba\u53ef\u57f7\u884c\u7684\u6b65\u9a5f\uff0c\u4e26\u900f\u904e\u6578\u64da\u8ffd\u8e64\u4f86\u512a\u5316\u548c\u8abf\u6574\u3002\u5b83\u5c31\u50cf\u5c0e\u822a\u7cfb\u7d71\uff0c\u6307\u5f15\u4f01\u696d\u671d\u8457\u9810\u5b9a\u76ee\u6a19\u524d\u9032\u3002<\/p>\n<p>\u884c\u92b7\u7b56\u7565\u9700\u5f9e\u4f01\u696d\u6574\u9ad4\u76ee\u6a19\u5ef6\u4f38\uff0c\u800c\u54c1\u724c\u884c\u92b7\u5247\u8ca0\u8cac\u4f01\u696d\u8207\u9867\u5ba2\u7684\u6e9d\u901a\u3002\u56e0\u6b64\uff0c\u8a2d\u5b9a\u660e\u78ba\u7684\u884c\u92b7\u76ee\u6a19\u81f3\u95dc\u91cd\u8981\uff0c\u4e3b\u8981\u53ef\u4ee5\u5206\u70ba\u4ee5\u4e0b\u56db\u985e\uff0c\u9019\u4e9b\u76ee\u6a19\u540c\u6a23\u9069\u7528\u65bc\u7db2\u8def\u884c\u92b7\uff1a<\/p>\n<ul>\n<li><b>\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\uff1a<\/b>\u900f\u904eSEO\u3001\u793e\u7fa4\u5a92\u9ad4\u7d93\u71df\u548c\u5167\u5bb9\u884c\u92b7\u8b93\u66f4\u591a\u76ee\u6a19\u5ba2\u7fa4\u8a8d\u8b58\u54c1\u724c\u3002<\/li>\n<li><b>\u589e\u52a0\u92b7\u552e\u984d\uff1a<\/b>\u6709\u6548\u5c07\u6f5b\u5728\u5ba2\u6236\u8f49\u5316\u70ba\u8cfc\u8cb7\u8005\uff0c\u5229\u7528SEM\u548c\u96fb\u5546\u5e73\u53f0\u512a\u5316\u9054\u6210\u76ee\u6a19\u3002<\/li>\n<li><b>\u63d0\u5347\u9867\u5ba2\u5fe0\u8aa0\u5ea6\uff1a<\/b>\u900f\u904e\u826f\u597d\u7684\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u548c\u7cbe\u6e96\u884c\u92b7\u4f86\u63d0\u9ad8\u56de\u8cfc\u7387\u548c\u53e3\u7891\u63a8\u85a6\u3002<\/li>\n<li><b>\u5efa\u7acb\u54c1\u724c\u8072\u8b7d\uff1a<\/b>\u900f\u904e\u516c\u95dc\u6d3b\u52d5\u548c\u53e3\u7891\u884c\u92b7\u4f86\u4fdd\u6301\u826f\u597d\u7684\u54c1\u724c\u5f62\u8c61\u8207\u5e02\u5834\u7af6\u722d\u529b\u3002<\/li>\n<\/ul>\n<p>\u4ee5\u4e0b\u8868\u683c\u6e05\u6670\u5448\u73fe\u50b3\u7d71\u884c\u92b7\u76ee\u6a19\u8207\u7db2\u8def\u884c\u92b7\u76ee\u6a19\u7684\u5c0d\u61c9\u95dc\u4fc2\uff1a<\/p>\n<table>\n<tr>\n<th>\u50b3\u7d71\u884c\u92b7\u76ee\u6a19<\/th>\n<th>\u7db2\u8def\u884c\u92b7\u76ee\u6a19<\/th>\n<th>\u9054\u6210\u65b9\u5f0f<\/th>\n<\/tr>\n<tr>\n<td>\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6<\/td>\n<td>\u63d0\u5347\u7db2\u7ad9\u6d41\u91cf\u3001\u793e\u7fa4\u5a92\u9ad4\u8ffd\u8e64\u8005\u6578<\/td>\n<td>SEO\u3001\u793e\u7fa4\u5a92\u9ad4\u884c\u92b7\u3001\u5167\u5bb9\u884c\u92b7<\/td>\n<\/tr>\n<tr>\n<td>\u589e\u52a0\u92b7\u552e\u984d<\/td>\n<td>\u63d0\u9ad8\u7dda\u4e0a\u8f49\u63db\u7387\u3001\u92b7\u552e\u984d<\/td>\n<td>SEM\u3001\u96fb\u5546\u5e73\u53f0\u512a\u5316\u3001\u8f49\u63db\u7387\u512a\u5316<\/td>\n<\/tr>\n<tr>\n<td>\u63d0\u5347\u9867\u5ba2\u5fe0\u8aa0\u5ea6<\/td>\n<td>\u63d0\u9ad8\u9867\u5ba2\u56de\u8cfc\u7387\u3001\u6703\u54e1\u6d3b\u8e8d\u5ea6<\/td>\n<td>Email\u884c\u92b7\u3001\u6703\u54e1\u5236\u5ea6\u3001\u7cbe\u6e96\u884c\u92b7<\/td>\n<\/tr>\n<tr>\n<td>\u5efa\u7acb\u54c1\u724c\u8072\u8b7d<\/td>\n<td>\u63d0\u5347\u7dda\u4e0a\u53e3\u7891\u3001\u6b63\u9762\u8a55\u8ad6<\/td>\n<td>\u793e\u7fa4\u5a92\u9ad4\u76e3\u63a7\u3001\u7dda\u4e0a\u516c\u95dc\u3001\u53e3\u7891\u884c\u92b7<\/td>\n<\/tr>\n<\/table>\n<p>\u5e0c\u671b\u5728\u5e02\u5834\u4e0a\u53d6\u5f97\u6210\u529f\uff0c<b>\u54c1\u724c\u5b9a\u4f4d<\/b>\u81f3\u95dc\u91cd\u8981\u3002\u9078\u64c7\u4e3b\u52d5\u898f\u5283\u54c1\u724c\u5f62\u8c61\uff0c\u4ee5\u907f\u514d\u88ab\u7af6\u722d\u5c0d\u624b\u4e3b\u5c0e\u3002\u660e\u78ba\u7684\u54c1\u724c\u5b9a\u4f4d\u80fd\u6709\u6548\u5438\u5f15\u76ee\u6a19\u5ba2\u7fa4\uff0c\u5340\u5225\u65bc\u7af6\u722d\u8005\uff0c\u4e26\u5efa\u7acb\u7368\u7279\u7684\u7af6\u722d\u512a\u52e2\u3002\u9019\u9700\u8981\u6df1\u5165\u5e02\u5834\u8abf\u67e5\u548c\u7af6\u54c1\u5206\u6790\uff0c\u4e26\u5c07\u54c1\u724c\u50f9\u503c\u8f49\u5316\u70ba\u5177\u9ad4\u7684\u884c\u92b7\u6d3b\u52d5\uff0c\u5982\u7368\u7279\u7684\u54c1\u724c\u6545\u4e8b\u548c\u8996\u89ba\u8b58\u5225\u7cfb\u7d71\u3002\u6210\u529f\u7684\u54c1\u724c\u5b9a\u4f4d\u80fd\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u9867\u5ba2\u5fe0\u8aa0\u5ea6\uff0c\u9032\u800c\u70ba\u4f01\u696d\u5e36\u4f86\u9577\u671f\u50f9\u503c\u3002<\/p>\n<p><a href=\"https:\/\/smarter01.com\/marketing-newbie\/\" target=\"_blank\" rel=\"noopener\">\u53ef\u4ee5\u53c3\u8003 \u884c\u92b7\u5728\u505a\u4ec0\u9ebc<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E9%8A%B7%E5%9C%A8%E5%81%9A%E4%BB%80%E9%BA%BC%E7%B5%90%E8%AB%96\"><\/span>\u884c\u92b7\u5728\u505a\u4ec0\u9ebc\u7d50\u8ad6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u56de\u9867\u6574\u7bc7\u6587\u7ae0\uff0c\u6211\u5011\u63a2\u8a0e\u4e86\u300c\u884c\u92b7\u5728\u505a\u4ec0\u9ebc\u300d\u9019\u500b\u6838\u5fc3\u554f\u984c\uff0c\u4e26\u975e\u50c5\u6b62\u65bc\u5ee3\u544a\u6295\u653e\u6216\u7522\u54c1\u63a8\u92b7\u9019\u9ebc\u7c21\u55ae\u3002\u5f9e\u5e02\u5834\u7814\u7a76\u3001\u76ee\u6a19\u5ba2\u7fa4\u5206\u6790\uff0c\u5230\u54c1\u724c\u5851\u9020\u3001\u5167\u5bb9\u7b56\u5283\u3001\u6e20\u9053\u9078\u64c7\u3001\u6578\u64da\u8ffd\u8e64\u8207\u5206\u6790\uff0c\u6bcf\u4e00\u500b\u74b0\u7bc0\u90fd\u74b0\u74b0\u76f8\u6263\uff0c\u7f3a\u4e00\u4e0d\u53ef\u3002  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