{"id":3646,"date":"2023-11-05T11:22:16","date_gmt":"2023-11-05T03:22:16","guid":{"rendered":"http:\/\/ip-bec.com\/Lionec\/3646\/"},"modified":"2026-10-23T02:45:42","modified_gmt":"2026-10-22T18:45:42","slug":"%e5%a6%82%e4%bd%95%e8%a1%8c%e9%8a%b7%e8%87%aa%e5%b7%b1%e7%9a%84%e7%94%a2%e5%93%81","status":"publish","type":"post","link":"https:\/\/godwasthelord.com\/?p=3646","title":{"rendered":"\u5982\u4f55\u884c\u92b7\u81ea\u5df1\u7684\u7522\u54c1\uff1f\u7522\u54c1\u5b9a\u4f4d\u3001\u81ea\u52d5\u5316\u8207\u9867\u5ba2\u95dc\u4fc2\u6307\u5357"},"content":{"rendered":"<p>\u60f3\u8b93\u4f60\u7684\u7522\u54c1\u5728\u5e02\u5834\u4e0a\u767c\u5149\u767c\u71b1\u55ce\uff1f  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Analytics\u6216Facebook Insights\uff0c\u5b9a\u671f\u6536\u96c6\u8207\u5206\u6790\u6578\u64da\uff0c\u4e26\u6839\u64da\u884c\u92b7\u6210\u6548\u8abf\u6574\u7b56\u7565\u3002\u59cb\u7d42\u4fdd\u6301\u9748\u6d3b\u7684\u884c\u92b7\u601d\u7dad\uff0c\u4e26\u4e0d\u6015\u8a66\u9a57\u65b0\u65b9\u6cd5\uff0c\u9019\u6a23\u624d\u80fd\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\u4fdd\u6301\u512a\u52e2\u3002<\/li>\n<\/ol>\n<p>\u53ef\u4ee5\u53c3\u8003 <a href='https:\/\/godwasthelord.com\/?p=3644' target='_blank'>\u7cbe\u6e96\u884c\u92b7(Precision Marketing) \u82f1\u6587\u5b8c\u6574\u6559\u5b78\uff1a\u9ad8\u6548\u63d0\u5347\u884c\u92b7\u6295\u8cc7\u56de\u5831\u7387\u7684\u79d8\u8a23<br \/>\n<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u5167\u5bb9\u76ee\u9304<\/p>\n<span 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href=\"https:\/\/godwasthelord.com\/?p=3646\/#%E6%88%91%E9%A0%90%E7%AE%97%E6%9C%89%E9%99%90%EF%BC%8C%E6%9C%89%E5%93%AA%E4%BA%9B%E4%BD%8E%E6%88%90%E6%9C%AC%E7%9A%84%E8%A1%8C%E9%8A%B7%E6%96%B9%E6%B3%95%EF%BC%9F\" >\u6211\u9810\u7b97\u6709\u9650\uff0c\u6709\u54ea\u4e9b\u4f4e\u6210\u672c\u7684\u884c\u92b7\u65b9\u6cd5\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/godwasthelord.com\/?p=3646\/#%E5%A6%82%E4%BD%95%E8%A9%95%E4%BC%B0%E6%88%91%E7%9A%84%E8%A1%8C%E9%8A%B7%E6%B4%BB%E5%8B%95%E6%98%AF%E5%90%A6%E6%88%90%E5%8A%9F%EF%BC%9F\" >\u5982\u4f55\u8a55\u4f30\u6211\u7684\u884c\u92b7\u6d3b\u52d5\u662f\u5426\u6210\u529f\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BA%86%E8%A7%A3%E7%94%A2%E5%93%81%E8%88%87%E7%9B%AE%E6%A8%99%E5%AE%A2%E7%BE%A4%EF%BC%9A%E8%A1%8C%E9%8A%B7%E6%88%90%E5%8A%9F%E7%9A%84%E5%9F%BA%E7%A4%8E\"><\/span>\u4e86\u89e3\u7522\u54c1\u8207\u76ee\u6a19\u5ba2\u7fa4\uff1a\u884c\u92b7\u6210\u529f\u7684\u57fa\u790e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u8a31\u591a\u4e2d\u5c0f\u4f01\u696d\u4e3b\u64c1\u6709\u512a\u79c0\u7522\u54c1\uff0c\u4f46\u5e38\u5e38\u4e0d\u77e5\u5982\u4f55\u6709\u6548\u63a8\u92b7\u3002\u6210\u529f\u884c\u92b7\u7684\u7b2c\u4e00\u6b65\u662f<b>\u5fb9\u5e95\u4e86\u89e3\u7522\u54c1\u548c\u76ee\u6a19\u5ba2\u7fa4<\/b>\u3002\u9019\u4e0d\u50c5\u5305\u62ec\u63cf\u8ff0\u7522\u54c1\u7684\u529f\u80fd\uff0c\u9084\u9700\u6df1\u5165\u5206\u6790\u5176\u50f9\u503c\u3002<\/p>\n<p>\u9996\u5148\uff0c\u4f60\u8981<b>\u6e05\u695a\u5b9a\u7fa9\u7522\u54c1<\/b>\u3002\u9664\u4e86\u529f\u80fd\u3001\u898f\u683c\u548c\u50f9\u683c\uff0c\u9084\u9700\u627e\u51fa\u5176<b>\u7368\u7279\u8ce3\u9ede (USP)<\/b>\u3002\u4f60\u7684\u7522\u54c1\u8207\u7af6\u722d\u8005\u76f8\u6bd4\u6709\u4f55\u4e0d\u540c\uff1f\u5b83\u80fd\u89e3\u6c7a\u4ec0\u9ebc\u554f\u984c\u6216\u63d0\u4f9b\u4f55\u7a2e\u50f9\u503c\uff1f\u78ba\u5b9a\u9019\u4e9b\u5f8c\uff0c\u4f60\u624d\u80fd\u5728\u5e02\u5834\u4e0a\u5b9a\u4f4d\uff0c\u5236\u5b9a\u6709\u6548\u7684\u884c\u92b7\u7b56\u7565\u3002<\/p>\n<p>\u5176\u6b21\uff0c\u6df1\u5165\u4e86\u89e3<b>\u76ee\u6a19\u5ba2\u7fa4<\/b>\u81f3\u95dc\u91cd\u8981\u3002\u4e0d\u8981\u7c60\u7d71\u5730\u8aaa\u76ee\u6a19\u5ba2\u7fa4\u662f\u300c\u6240\u6709\u4eba\u300d\u3002\u5177\u9ad4\u63cf\u7e6a\u7406\u60f3\u5ba2\u6236\u7684\u7279\u5fb5\uff0c\u5305\u62ec\u5e74\u9f61\u3001\u6027\u5225\u3001\u8077\u696d\u548c\u6d88\u8cbb\u7fd2\u6163\u3002\u900f\u904e\u5e02\u5834\u8abf\u67e5\u548c\u6578\u64da\u5206\u6790\u6536\u96c6\u8cc7\u8a0a\uff0c\u4e86\u89e3\u5ba2\u7fa4\u9700\u6c42\u548c\u75db\u9ede\uff0c\u624d\u80fd\u5275\u9020\u5438\u5f15\u4ed6\u5011\u7684\u5167\u5bb9\uff0c\u4e26\u9078\u64c7\u5408\u9069\u7684\u884c\u92b7\u6e20\u9053\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u82e5\u92b7\u552e\u91dd\u5c0d\u5e74\u8f15\u4eba\u7684\u6642\u5c1a\u5305\u5305\uff0c\u76ee\u6a19\u5ba2\u7fa4\u53ef\u80fd\u662f\u6ce8\u91cd\u50f9\u683c\u548c\u6f6e\u6d41\u7684\u5728\u6821\u5927\u5b78\u751f\u3002\u800c\u82e5\u662f\u9ad8\u968e\u5c08\u696d\u651d\u5f71\u5668\u6750\uff0c\u5247\u53ef\u80fd\u5438\u5f15\u5c08\u696d\u651d\u5f71\u5e2b\uff0c\u4ed6\u5011\u91cd\u8996\u6027\u80fd\u548c\u54c1\u8cea\uff0c\u4e14\u504f\u597d\u5c08\u696d\u5a92\u9ad4\u548c\u8ad6\u58c7\u8cc7\u8a0a\u3002<\/p>\n<p><b>\u4e86\u89e3\u7522\u54c1\u53ca\u5ba2\u7fa4\u7684\u904e\u7a0b\u662f\u6301\u7e8c\u5b78\u7fd2\u8207\u8abf\u6574\u7684\u904e\u7a0b<\/b>\u3002\u9700\u4e0d\u65b7\u6536\u96c6\u6578\u64da\uff0c\u4e86\u89e3\u5e02\u5834\u8b8a\u5316\uff0c\u4e26\u8abf\u6574\u884c\u92b7\u7b56\u7565\uff0c\u624d\u80fd\u6709\u6548\u89f8\u9054\u76ee\u6a19\u5ba2\u7fa4\uff0c\u9054\u6210\u92b7\u552e\u76ee\u6a19\u3002<\/p>\n<p>\u5728\u6b64\u968e\u6bb5\u53ef\u4ee5\u5229\u7528\u5de5\u5177\u5354\u52a9\u5206\u6790\uff0c<b>Google Analytics<\/b>\u5e6b\u52a9\u5206\u6790\u7db2\u7ad9\u6d41\u91cf\uff0c<b>Facebook Insights<\/b>\u4e86\u89e3\u7c89\u7d72\u4e92\u52d5\uff0c<b>\u5e02\u5834\u8abf\u67e5\u554f\u5377<\/b>\u6536\u96c6\u5ba2\u6236\u53cd\u994b\u3002\u5584\u7528\u9019\u4e9b\u5de5\u5177\u5c07\u52a9\u4f60\u66f4\u9ad8\u6548\u5730\u4e86\u89e3\u7522\u54c1\u53ca\u5ba2\u7fa4\uff0c\u70ba\u884c\u92b7\u6d3b\u52d5\u6253\u4e0b\u5805\u5be6\u57fa\u790e\u3002<\/p>\n<ul>\n<li><b>\u660e\u78ba\u7522\u54c1USP\uff1a<\/b>\u627e\u51fa\u7522\u54c1\u7684\u5dee\u7570\u5316\u512a\u52e2\u3002<\/li>\n<li><b>\u7cbe\u6e96\u9396\u5b9a\u76ee\u6a19\u5ba2\u7fa4\uff1a<\/b>\u6df1\u5165\u5206\u6790\u5ba2\u7fa4\u7279\u6027\u548c\u9700\u6c42\u3002<\/li>\n<li><b>\u6301\u7e8c\u6578\u64da\u5206\u6790\uff1a<\/b>\u5b9a\u671f\u6536\u96c6\u548c\u5206\u6790\u6578\u64da\uff0c\u8abf\u6574\u7b56\u7565\u3002<\/li>\n<li><b>\u5584\u7528\u884c\u92b7\u5de5\u5177\uff1a<\/b>\u5229\u7528\u5206\u6790\u5de5\u5177\u4e86\u89e3\u5ba2\u6236\u884c\u70ba\u3002<\/li>\n<\/ul>\n<div class=\"image-container\">\n<img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1628134094608-4a7c88c376ed?crop=entropy&#038;cs=tinysrgb&#038;fit=max&#038;fm=jpg&#038;ixid=M3w0NzUyMTB8MHwxfHNlYXJjaHwxMDd8fGNvbXB1dGVyJTIwc2NyZWVufGVufDB8MHx8fDE3MjI5NDc4ODZ8MA&#038;ixlib=rb-4.0.3&#038;q=80&#038;w=1080\" alt=\"\u5982\u4f55\u884c\u92b7\u81ea\u5df1\u7684\u7522\u54c1\" \/><\/p>\n<p class=\"image-caption\">\u5982\u4f55\u884c\u92b7\u81ea\u5df1\u7684\u7522\u54c1. Photos provided by unsplash<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%88%A9%E7%94%A8%E8%A1%8C%E9%8A%B7%E8%87%AA%E5%8B%95%E5%8C%96%EF%BC%9A%E7%B2%BE%E6%BA%96%E8%A7%B8%E5%8F%8A%E7%9B%AE%E6%A8%99%E5%AE%A2%E7%BE%A4%EF%BC%8C%E6%8F%90%E5%8D%87%E8%BD%89%E6%8F%9B%E7%8E%87\"><\/span>\u5229\u7528\u884c\u92b7\u81ea\u52d5\u5316\uff1a\u7cbe\u6e96\u89f8\u53ca\u76ee\u6a19\u5ba2\u7fa4\uff0c\u63d0\u5347\u8f49\u63db\u7387<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u524d\u9762\u63d0\u5230\u7684\u54c1\u724c\u5f62\u8c61\u3001\u76ee\u6a19\u5ba2\u7fa4\u8207\u884c\u92b7\u7b56\u7565\u7684\u57fa\u790e\u4e0a\uff0c\u5982\u4f55\u9ad8\u6548\u57f7\u884c\u9019\u4e9b\u7b56\u7565\uff0c\u4e26\u6700\u5927\u5316\u5229\u7528\u884c\u92b7\u8cc7\u6e90\u5462\uff1f\u7b54\u6848\u662f\uff1a<b>\u884c\u92b7\u81ea\u52d5\u5316<\/b>\u3002\u5c0d\u65bc\u4e2d\u5c0f\u4f01\u696d\u800c\u8a00\uff0c\u8cc7\u6e90\u6709\u9650\uff0c\u4eba\u529b\u5bf6\u8cb4\u3002\u884c\u92b7\u81ea\u52d5\u5316\u6210\u70ba\u4f60\u7684\u79d8\u5bc6\u6b66\u5668\uff0c\u5e6b\u52a9\u4f60\u81ea\u52d5\u5316\u91cd\u8907\u4efb\u52d9\uff0c\u8b93\u4f60\u80fd\u5c08\u6ce8\u65bc\u7b56\u7565\u6027\u5de5\u4f5c\uff0c\u5982\u7522\u54c1\u958b\u767c\u548c\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u3002<\/p>\n<p>\u884c\u92b7\u81ea\u52d5\u5316\uff08Marketing Automation\uff0cMA\uff09\u4e26\u4e0d\u795e\u79d8\uff0c\u5b83\u662f\u5229\u7528\u8edf\u9ad4\u81ea\u52d5\u5316\u884c\u92b7\u6d41\u7a0b\u3002\u4f60\u7121\u9700\u518d\u624b\u52d5\u767c\u9001\u90f5\u4ef6\u6216\u66f4\u65b0\u793e\u7fa4\u5a92\u9ad4\uff0c\u884c\u92b7\u81ea\u52d5\u5316\u80fd\u66f4\u7cbe\u6e96\u3001\u9ad8\u6548\u5730\u5b8c\u6210\u9019\u4e9b\u4efb\u52d9\u3002\u4f8b\u5982\uff0c\u8a2d\u7f6e\u81ea\u52d5\u5316\u96fb\u90f5\u6d41\u7a0b\uff0c\u6839\u64da\u5ba2\u6236\u884c\u70ba\uff08\u5982\u700f\u89bd\u7522\u54c1\u9801\u9762\uff09\u89f8\u767c\u90f5\u4ef6\uff0c\u63d0\u4f9b\u7522\u54c1\u8cc7\u8a0a\u3001\u6298\u6263\u6216\u6d3b\u52d5\u9080\u8acb\uff0c\u9019\u4e0d\u50c5\u589e\u5f37\u5ba2\u6236\u9ad4\u9a57\uff0c\u9084\u80fd\u63d0\u5347\u8f49\u63db\u7387\u3002<\/p>\n<p>\u9078\u64c7\u5408\u9069\u7684\u884c\u92b7\u81ea\u52d5\u5316\u5e73\u53f0\u81f3\u95dc\u91cd\u8981\u3002\u5e02\u5834\u4e0a\u6709HubSpot\u3001Marketo\u3001Pardot\u7b49\u591a\u7a2e\u9078\u64c7\uff0c\u529f\u80fd\u8207\u50f9\u683c\u5404\u7570\u3002\u6839\u64da\u9810\u7b97\u3001\u516c\u53f8\u898f\u6a21\u8207\u884c\u92b7\u76ee\u6a19\u9078\u64c7\u6700\u9069\u5408\u7684\u5e73\u53f0\u3002\u4e0d\u8981\u50c5\u770b\u50f9\u683c\uff0c\u8981\u91cd\u8996\u6613\u7528\u6027\u3001\u6574\u5408\u6027\u548c\u64f4\u5c55\u6027\uff0c\u78ba\u4fdd\u53ef\u8207\u73fe\u6709\u7684CRM\u7cfb\u7d71\u548c\u5176\u4ed6\u5de5\u5177\u7121\u7e2b\u6574\u5408\uff0c\u907f\u514d\u8cc7\u6599\u5b64\u5cf6\u3002<\/p>\n<p>\u5c0e\u5165\u884c\u92b7\u81ea\u52d5\u5316\u5f8c\uff0c\u9700\u898f\u5283\u884c\u92b7\u6d41\u7a0b\u4e26\u8a2d\u5b9aKPI\uff08\u95dc\u9375\u7e3e\u6548\u6307\u6a19\uff09\u4ee5\u8ffd\u8e64\u6210\u6548\u3002\u53ef\u4ee5\u76e3\u6e2c\u96fb\u90f5\u958b\u555f\u7387\u3001\u9ede\u64ca\u7387\u3001\u8f49\u63db\u7387\u7b49\u6578\u64da\uff0c\u4e86\u89e3\u884c\u92b7\u6d3b\u52d5\u7684\u6709\u6548\u6027\uff0c\u4e26\u53ca\u6642\u8abf\u6574\u7b56\u7565\u3002<b>\u6578\u64da\u9a45\u52d5\u7684\u884c\u92b7\u6c7a\u7b56<\/b>\u662f\u884c\u92b7\u81ea\u52d5\u5316\u7684\u6838\u5fc3\uff0c\u5e6b\u52a9\u4f60\u7cbe\u78ba\u628a\u63e1\u76ee\u6a19\u5ba2\u7fa4\uff0c\u5236\u5b9a\u66f4\u6709\u6548\u7684\u884c\u92b7\u7b56\u7565\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u884c\u92b7\u81ea\u52d5\u5316\u80fd<b>\u500b\u6027\u5316\u884c\u92b7\u5167\u5bb9<\/b>\u3002\u900f\u904e\u5ba2\u6236\u6578\u64da\uff0c\u4e86\u89e3\u4ed6\u5011\u7684\u559c\u597d\uff0c\u63d0\u4f9b\u66f4\u500b\u6027\u5316\u7684\u8a0a\u606f\uff0c\u5982\u6839\u64da\u8cfc\u8cb7\u6b77\u53f2\u63a8\u85a6\u7522\u54c1\u3002\u9019\u53ef\u589e\u5f37\u5ba2\u6236\u53c3\u8207\u5ea6\uff0c\u5efa\u7acb\u66f4\u5f37\u7684\u95dc\u4fc2\u3002<\/p>\n<p>\u7e3d\u4e4b\uff0c\u884c\u92b7\u81ea\u52d5\u5316\u4e0d\u50c5\u7bc0\u7701\u6642\u9593\uff0c\u66f4\u63d0\u5347\u884c\u92b7\u6548\u7387\u8207\u6548\u679c\u3002\u5b83\u5e6b\u52a9\u4e2d\u5c0f\u4f01\u696d\u5728\u8cc7\u6e90\u6709\u9650\u7684\u60c5\u6cc1\u4e0b\uff0c\u7cbe\u6e96\u63a5\u89f8\u76ee\u6a19\u5ba2\u7fa4\uff0c\u63d0\u5347\u8f49\u63db\u7387\uff0c\u6700\u7d42\u63a8\u52d5\u696d\u52d9\u589e\u9577\u3002\u7acb\u5373\u63a2\u7d22\u884c\u92b7\u81ea\u52d5\u5316\uff0c\u8b93\u5b83\u6210\u70ba\u4f60\u4f01\u696d\u6210\u9577\u7684\u52a9\u529b\uff01<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%BB%BA%E7%AB%8B%E9%95%B7%E4%B9%85%E5%AE%A2%E6%88%B6%E9%97%9C%E4%BF%82%EF%BC%9A%E8%AA%A0%E4%BF%A1%E8%88%87%E4%BA%BA%E9%9A%9B%E7%B6%B2%E7%B5%A1%E7%9A%84%E7%B6%93%E7%87%9F\"><\/span>\u5efa\u7acb\u9577\u4e45\u5ba2\u6236\u95dc\u4fc2\uff1a\u8aa0\u4fe1\u8207\u4eba\u969b\u7db2\u7d61\u7684\u7d93\u71df<span 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href=\"https:\/\/vensonmarketing.com\/%E5%A6%82%E4%BD%95%E5%81%9A%E7%94%A2%E5%93%81%E8%A1%8C%E9%8A%B7%EF%BC%9F\/\" target=\"_blank\" rel=\"noopener\">\u53ef\u4ee5\u53c3\u8003 \u5982\u4f55\u884c\u92b7\u81ea\u5df1\u7684\u7522\u54c1<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E8%A1%8C%E9%8A%B7%E8%87%AA%E5%B7%B1%E7%9A%84%E7%94%A2%E5%93%81%E7%B5%90%E8%AB%96\"><\/span>\u5982\u4f55\u884c\u92b7\u81ea\u5df1\u7684\u7522\u54c1\u7d50\u8ad6<span 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