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href=\"https:\/\/godwasthelord.com\/?p=3654\/#%E6%83%B3%E9%80%B2%E5%85%A5%E8%A1%8C%E9%8A%B7%E6%A5%AD%E5%8B%99%E9%A0%98%E5%9F%9F%EF%BC%8C%E9%9C%80%E8%A6%81%E5%85%B7%E5%82%99%E5%93%AA%E4%BA%9B%E5%BF%85%E5%82%99%E6%8A%80%E8%83%BD%EF%BC%9F\" >\u60f3\u9032\u5165\u884c\u92b7\u696d\u52d9\u9818\u57df\uff0c\u9700\u8981\u5177\u5099\u54ea\u4e9b\u5fc5\u5099\u6280\u80fd\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/godwasthelord.com\/?p=3654\/#%E6%9C%AA%E4%BE%86%E8%A1%8C%E9%8A%B7%E6%A5%AD%E5%8B%99%E5%B7%A5%E4%BD%9C%E7%9A%84%E7%99%BC%E5%B1%95%E8%B6%A8%E5%8B%A2%E7%82%BA%E4%BD%95%EF%BC%9F\" >\u672a\u4f86\u884c\u92b7\u696d\u52d9\u5de5\u4f5c\u7684\u767c\u5c55\u8da8\u52e2\u70ba\u4f55\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E9%8A%B7%E6%A5%AD%E5%8B%99%E5%B7%A5%E4%BD%9C%E5%85%A7%E5%AE%B9%E5%A4%A7%E6%8F%AD%E7%A7%98%EF%BC%9A%E5%BE%9E%E7%AD%96%E7%95%A5%E5%88%B0%E5%9F%B7%E8%A1%8C%EF%BC%8C%E6%8E%8C%E6%8F%A1%E8%81%B7%E6%B6%AF%E8%97%8D%E5%9C%96\"><\/span>\u884c\u92b7\u696d\u52d9\u5de5\u4f5c\u5167\u5bb9\u5927\u63ed\u79d8\uff1a\u5f9e\u7b56\u7565\u5230\u57f7\u884c\uff0c\u638c\u63e1\u8077\u6daf\u85cd\u5716<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u8e0f\u5165\u884c\u92b7\u9818\u57df\uff0c\u4f60\u662f\u5426\u611f\u5230\u8ff7\u60d8\uff1f\u884c\u92b7\u696d\u52d9\u7684\u5167\u5bb9\u5305\u7f85\u842c\u8c61\uff0c\u4e26\u975e\u55ae\u4e00\u8077\u4f4d\uff0c\u800c\u662f\u4e00\u500b\u6db5\u84cb\u7b56\u7565\u898f\u5283\u3001\u57f7\u884c\u64cd\u4f5c\u548c\u7e3e\u6548\u512a\u5316\u7684\u6574\u5408\u6027\u5c08\u696d\u3002\u884c\u92b7\u5c31\u50cf\u4ea4\u97ff\u6a02\u5718\uff0c\u9700\u4e0d\u540c\u89d2\u8272\u7684\u5408\u4f5c\u624d\u80fd\u9054\u6210\u76ee\u6a19\u3002\u7121\u8ad6\u662f\u65b0\u624b\u9084\u662f\u8cc7\u6df1\u5c08\u696d\u4eba\u58eb\uff0c\u7406\u89e3\u9019\u500b\u5718\u968a\u7684\u904b\u4f5c\u81f3\u95dc\u91cd\u8981\uff0c\u4ee5\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u74b0\u5883\u4e2d\u627e\u5230\u81ea\u5df1\u7684\u4f4d\u7f6e\uff0c\u767c\u63ee\u5f71\u97ff\u529b\u3002<\/p>\n<p>\u5728\u5927\u578b\u4f01\u696d\u4e2d\uff0c\u884c\u92b7\u5718\u968a\u901a\u5e38\u5206\u5de5\u660e\u78ba\u3002\u4f8b\u5982\uff0c\u54c1\u724c\u884c\u92b7\u7d93\u7406\u8ca0\u8cac\u6574\u9ad4\u7b56\u7565\uff0c\u6578\u4f4d\u884c\u92b7\u5c08\u54e1\u5c08\u6ce8\u7dda\u4e0a\u5ee3\u544a\uff0c\u5167\u5bb9\u884c\u92b7\u4eba\u54e1\u5275\u9020\u5438\u5f15\u529b\u5167\u5bb9\uff0c\u800c\u516c\u95dc\u5c08\u54e1\u7dad\u8b77\u5a92\u9ad4\u95dc\u4fc2\u3002\u5728\u898f\u6a21\u8f03\u5c0f\u7684\u516c\u53f8\u4e2d\uff0c\u4e00\u540d\u884c\u92b7\u4eba\u54e1\u53ef\u80fd\u9700\u8981\u8eab\u517c\u6578\u8077\uff0c\u8ca0\u8cac\u5f9e\u5e02\u5834\u5206\u6790\u5230\u5ee3\u544a\u6295\u653e\u7684\u6574\u500b\u6d41\u7a0b\u3002\u7121\u8ad6\u516c\u53f8\u5927\u5c0f\uff0c\u6240\u6709\u884c\u92b7\u5de5\u4f5c\u570d\u7e5e\u7740\u300c\u7406\u89e3\u5ba2\u6236\u300d\u3001\u300c\u5275\u9020\u50f9\u503c\u300d\u548c\u300c\u9054\u6210\u76ee\u6a19\u300d\u4e09\u5927\u6838\u5fc3\u6982\u5ff5\u3002<\/p>\n<p>\u6210\u529f\u7684\u7522\u54c1\u4e0a\u5e02\u80cc\u5f8c\u9700\u7d93\u904e\u7e1d\u5bc6\u7684\u5e02\u5834\u8abf\u67e5\uff0c\u4ee5\u5206\u6790\u76ee\u6a19\u5ba2\u7fa4\u7684\u9700\u6c42\u8207\u75db\u9ede\u3002\u63a5\u8457\uff0c\u9700\u5236\u5b9a\u7cbe\u6e96\u7684\u884c\u92b7\u7b56\u7565\uff0c\u5305\u62ec\u9078\u64c7\u884c\u92b7\u7ba1\u9053\uff08\u5982\u793e\u7fa4\u5a92\u9ad4\u3001\u641c\u5c0b\u5f15\u64ce\u5ee3\u544a\u3001\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\uff09\u3001\u9810\u7b97\u5206\u914d\u53ca\u5167\u5bb9\u8a2d\u8a08\u3002\u7136\u5f8c\uff0c\u57f7\u884c\u7b56\u7565\u4e26\u5bc6\u5207\u76e3\u63a7\u6210\u6548\uff0c\u901a\u904e\u6578\u64da\u5206\u6790\u8abf\u6574\u4ee5\u6700\u5927\u5316\u884c\u92b7\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\u3002\u9019\u6574\u500b\u904e\u7a0b\u5373\u70ba\u884c\u92b7\u696d\u52d9\u5de5\u4f5c\u7684\u6838\u5fc3\u3002<\/p>\n<p>\u512a\u79c0\u7684\u884c\u92b7\u4eba\u54e1\u9700\u5177\u5099\u591a\u65b9\u9762\u6280\u80fd\uff0c\u5982\uff1a<b>\u6578\u64da\u5206\u6790\u80fd\u529b<\/b>\uff08\u5982\uff1aGoogle Analytics\uff09\u3001<b>\u7b56\u7565\u601d\u8003\u80fd\u529b<\/b>\uff08\u5982\uff1a\u5236\u5b9a\u884c\u92b7\u7b56\u7565\uff09\u3001<b>\u5275\u610f\u80fd\u529b<\/b>\uff08\u5982\uff1a\u5167\u5bb9\u5275\u4f5c\uff09\u3001<b>\u6e9d\u901a\u80fd\u529b<\/b>\uff08\u5982\uff1a\u8207\u5ba2\u6236\u548c\u5a92\u9ad4\u6e9d\u901a\uff09\uff0c\u4ee5\u53ca<b>\u5718\u968a\u5408\u4f5c\u80fd\u529b<\/b>\u3002\u6b64\u5916\uff0c\u6301\u7e8c\u5b78\u7fd2\u6700\u65b0\u884c\u92b7\u8da8\u52e2\u548c\u6280\u8853\uff08\u5982AI\u61c9\u7528\u548c\u6578\u64da\u9a45\u52d5\u7b56\u7565\uff09\u4e5f\u662f\u4fdd\u6301\u7af6\u722d\u529b\u7684\u95dc\u9375\u3002<\/p>\n<p>\u63a5\u4e0b\u4f86\uff0c\u6211\u5011\u5c07\u6df1\u5165\u63a2\u8a0e\u884c\u92b7\u696d\u52d9\u5de5\u4f5c\u7684\u4e0d\u540c\u9762\u5411\uff0c\u5305\u62ec\u7b56\u7565\u898f\u5283\u3001\u57f7\u884c\u64cd\u4f5c\u3001\u7e3e\u6548\u8ffd\u8e64\u8207\u512a\u5316\uff0c\u4ee5\u53ca\u4e0d\u540c\u884c\u92b7\u8077\u4f4d\u7684\u5177\u9ad4\u8077\u8cac\u548c\u6240\u9700\u6280\u80fd\uff0c\u5e6b\u52a9\u4f60\u5168\u9762\u7406\u89e3\u884c\u92b7\u696d\u52d9\u5167\u5bb9\uff0c\u4e26\u70ba\u8077\u6daf\u767c\u5c55\u63d0\u4f9b\u6307\u5f15\u3002\u6e96\u5099\u597d\u958b\u555f\u4f60\u7684\u884c\u92b7\u4e4b\u65c5\u4e86\u55ce\uff1f<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E9%8A%B7%E9%83%A8%E9%96%80%E8%88%87%E8%B7%A8%E9%83%A8%E9%96%80%E5%8D%94%E4%BD%9C%EF%BC%9A%E6%8F%90%E5%8D%87%E6%95%88%E7%8E%87%E7%9A%84%E9%97%9C%E9%8D%B5\"><\/span>\u884c\u92b7\u90e8\u9580\u8207\u8de8\u90e8\u9580\u5354\u4f5c\uff1a\u63d0\u5347\u6548\u7387\u7684\u95dc\u9375<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u884c\u92b7\u90e8\u9580\u7684\u6210\u529f\u4f9d\u8cf4\u65bc\u8207\u5176\u4ed6\u90e8\u9580\u7684\u5354\u4f5c\u3002\u4e86\u89e3\u5404\u90e8\u9580\u7684\u8077\u8cac\uff0c\u5982\u8cc7\u8a0a\u79d1\u6280(IT)\u3001\u7814\u767c(R&#038;D)\u3001\u884c\u92b7(MKT)\u548c\u516c\u5171\u95dc\u4fc2(PR)\uff0c\u5c0d\u5236\u5b9a\u6548\u679c\u884c\u92b7\u7b56\u7565\u81f3\u95dc\u91cd\u8981\u3002\u9019\u4e9b\u90e8\u9580\u5728\u7522\u54c1\u63a8\u51fa\u548c\u54c1\u724c\u5efa\u7acb\u4e2d\u5404\u8ca0\u5176\u8cac\uff0c\u7dca\u5bc6\u5408\u4f5c\u53ef\u4ee5\u767c\u63ee\u6700\u5927\u7684\u6548\u76ca\u3002<\/p>\n<p><b>\u884c\u92b7\u90e8\u9580(MKT)<\/b>\u7684\u4e3b\u8981\u4efb\u52d9\u662f\u63a8\u5ee3\u7522\u54c1\u6216\u670d\u52d9\uff0c\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u53ca\u92b7\u552e\u984d\u3002\u9019\u5305\u62ec\u5236\u5b9a\u884c\u92b7\u7b56\u7565\u3001\u57f7\u884c\u6d3b\u52d5\u3001\u5206\u6790\u6578\u64da\u548c\u7ba1\u7406\u9810\u7b97\u3002MKT\u90e8\u9580\u7684\u5de5\u4f5c\u53ef\u7d30\u5206\u70ba\u6578\u4f4d\u884c\u92b7\u3001\u5167\u5bb9\u884c\u92b7\u548c\u793e\u7fa4\u5a92\u9ad4\u884c\u92b7\u7b49\uff0c\u6bcf\u500b\u5b50\u90e8\u9580\u5c08\u6ce8\u65bc\u4e0d\u540c\u7684\u884c\u92b7\u7ba1\u9053\u3002<\/p>\n<p><b>\u7814\u767c\u90e8\u9580(R&#038;D)<\/b>\u8ca0\u8cac\u7522\u54c1\u7684\u7814\u767c\u548c\u5275\u65b0\uff0c\u5176\u6210\u679c\u76f4\u63a5\u5f71\u97ff\u884c\u92b7\u7b56\u7565\u3002MKT\u90e8\u9580\u9700\u8981\u8207R&#038;D\u5bc6\u5207\u6e9d\u901a\uff0c\u4ee5\u4fbf\u4e86\u89e3\u7522\u54c1\u7684\u7279\u6027\u548c\u958b\u767c\u65b9\u5411\uff0c\u5f9e\u800c\u5236\u5b9a\u6709\u6548\u7684\u884c\u92b7\u7b56\u7565\uff0c\u907f\u514d\u8cc7\u6e90\u6d6a\u8cbb\u3002<\/p>\n<p><b>\u8cc7\u8a0a\u79d1\u6280\u90e8\u9580(IT)<\/b>\u8ca0\u8cac\u516c\u53f8\u8cc7\u8a0a\u7cfb\u7d71\u7684\u7dad\u8b77\u3002IT\u652f\u6301\u5c0d\u6578\u4f4d\u884c\u92b7\u81f3\u95dc\u91cd\u8981\uff0c\u78ba\u4fdd\u7db2\u7ad9\u904b\u884c\u7a69\u5b9a\u548c\u6578\u64da\u5206\u6790\u5de5\u5177\u7684\u6709\u6548\u6027\u3002<\/p>\n<p><b>\u516c\u5171\u95dc\u4fc2\u90e8\u9580(PR)<\/b>\u7dad\u8b77\u516c\u53f8\u5f62\u8c61\u548c\u54c1\u724c\u8072\u8b7d\u3002\u6709\u6548\u7684\u516c\u95dc\u7b56\u7565\u80fd\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u4f7f\u884c\u92b7\u6d3b\u52d5\u66f4\u5177\u5f71\u97ff\u529b\u3002MKT\u90e8\u9580\u61c9\u8207PR\u90e8\u9580\u5354\u4f5c\uff0c\u4ee5\u6574\u5408\u8cc7\u6e90\uff0c\u9054\u5230\u6700\u4f73\u6548\u679c\u3002<\/p>\n<p>\u63d0\u5347\u8de8\u90e8\u9580\u5354\u4f5c\u7684\u6709\u6548\u6027\uff0c\u53ef\u8003\u616e\u4ee5\u4e0b\u65b9\u6cd5\uff1a<\/p>\n<ul>\n<li><b>\u5b9a\u671f\u6703\u8b70\uff1a<\/b>\u5206\u4eab\u8cc7\u8a0a\u53ca\u65e9\u89e3\u6c7a\u554f\u984c\u3002<\/li>\n<li><b>\u5efa\u7acb\u6e9d\u901a\u5e73\u53f0\uff1a<\/b>\u4f7f\u7528\u5c08\u6848\u7ba1\u7406\u8edf\u9ad4\u4fc3\u9032\u5354\u4f5c\u3002<\/li>\n<li><b>\u5171\u540c\u76ee\u6a19\u8a2d\u5b9a\uff1a<\/b>\u5236\u5b9a\u660e\u78ba\u7684\u53ef\u8861\u91cf\u76ee\u6a19\u3002<\/li>\n<li><b>\u8de8\u90e8\u9580\u5718\u968a\uff1a<\/b>\u7d44\u5efa\u5c08\u6848\u5718\u968a\u52a0\u5f37\u5408\u4f5c\u3002<\/li>\n<li><b>\u5171\u540c\u77e5\u8b58\u5eab\uff1a<\/b>\u6574\u5408\u5404\u90e8\u9580\u8cc7\u8a0a\u4ee5\u4fbf\u67e5\u95b1\u3002<\/li>\n<\/ul>\n<p>\u7e3d\u4e4b\uff0c\u6210\u529f\u7684\u884c\u92b7\u7b56\u7565\u9700\u8981\u884c\u92b7\u90e8\u9580\u548c\u5176\u4ed6\u90e8\u9580\u7684\u7dca\u5bc6\u5408\u4f5c\u3002\u900f\u904e\u4e86\u89e3\u8077\u8cac\u53ca\u5efa\u7acb\u6709\u6548\u7684\u6e9d\u901a\uff0c\u4f01\u696d\u80fd\u63d0\u9ad8\u6574\u9ad4\u6548\u7387\uff0c\u5be6\u73fe\u884c\u92b7\u76ee\u6a19\uff0c\u4e26\u5728\u6fc0\u70c8\u7684\u5e02\u5834\u7af6\u722d\u4e2d\u812b\u7a4e\u800c\u51fa\u3002<\/p>\n<div class=\"image-container\">\n<img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1503619609774-87677812b060?crop=entropy&#038;cs=tinysrgb&#038;fit=max&#038;fm=jpg&#038;ixid=M3w0NzI3MjJ8MHwxfHNlYXJjaHw5MHx8Y29tcHV0ZXIlMjBzY3JlZW58ZW58MHwwfHx8MTcyMjk0Nzg3N3ww&#038;ixlib=rb-4.0.3&#038;q=80&#038;w=1080\" alt=\"\u884c\u92b7\u696d\u52d9\u5de5\u4f5c\u5167\u5bb9\" \/><\/p>\n<p class=\"image-caption\">\u884c\u92b7\u696d\u52d9\u5de5\u4f5c\u5167\u5bb9. Photos provided by unsplash<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E6%95%B8%E6%93%9A%E9%A9%85%E5%8B%95%E7%9A%84%E8%A1%8C%E9%8A%B7%E7%AD%96%E7%95%A5%EF%BC%9A%E6%8F%90%E9%AB%98%E8%A1%8C%E9%8A%B7%E7%B8%BE%E6%95%88%E7%9A%84%E9%97%9C%E9%8D%B5\"><\/span>\u6578\u64da\u9a45\u52d5\u7684\u884c\u92b7\u7b56\u7565\uff1a\u63d0\u9ad8\u884c\u92b7\u7e3e\u6548\u7684\u95dc\u9375<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6578\u64da\u5728\u73fe\u4ee3\u884c\u92b7\u4e2d\u7684\u91cd\u8981\u6027\u7121\u53ef\u5ffd\u8996\u3002\u884c\u92b7\u4e0d\u518d\u4f9d\u8cf4\u76f4\u89ba\uff0c\u800c\u662f\u9700\u900f\u904e\u6578\u64da\u5206\u6790\u4f86\u7cbe\u6e96\u638c\u63e1\u76ee\u6a19\u5ba2\u7fa4\u3001\u512a\u5316\u6d3b\u52d5\uff0c\u6700\u7d42\u63d0\u5347\u6295\u8cc7\u56de\u5831\u7387 (ROI)\u3002\u672c\u6587\u5c07\u63a2\u8a0e\u5982\u4f55\u5229\u7528\u6578\u64da\u9a45\u52d5\u7684\u7b56\u7565\uff0c\u4f7f\u884c\u92b7\u5de5\u4f5c\u66f4\u9ad8\u6548\u3002<\/p>\n<p><b>\u4ec0\u9ebc\u662f\u6578\u64da\u9a45\u52d5\u7684\u884c\u92b7\uff1f<\/b>\u7c21\u800c\u8a00\u4e4b\uff0c\u5c31\u662f\u900f\u904e\u6578\u64da\u5206\u6790\u5de5\u5177\u4f86\u6536\u96c6\u548c\u5206\u6790\u884c\u92b7\u6578\u64da\uff0c\u4e26\u4ee5\u6b64\u70ba\u57fa\u790e\u5236\u5b9a\u66f4\u5177\u91dd\u5c0d\u6027\u7684\u884c\u92b7\u7b56\u7565\u3002\u9019\u4e0d\u6b62\u662f\u6578\u64da\u7684\u6536\u96c6\uff0c\u800c\u662f\u6df1\u5165\u6316\u6398\u6578\u64da\u80cc\u5f8c\u7684\u610f\u7fa9\uff0c\u627e\u51fa\u95dc\u9375\u5f71\u97ff\u56e0\u7d20\uff0c\u4e26\u76f8\u61c9\u8abf\u6574\u7b56\u7565\u3002<\/p>\n<p><b>\u5982\u4f55\u904b\u7528\u6578\u64da\u9a45\u52d5\u7684\u884c\u92b7\u7b56\u7565\uff1f<\/b>\u4ee5\u4e0b\u662f\u5e7e\u500b\u95dc\u9375\u6b65\u9a5f\uff1a<\/p>\n<ol>\n<li><b>\u8a2d\u5b9a\u660e\u78ba\u76ee\u6a19\u548cKPI\uff1a<\/b>\u5728\u884c\u92b7\u6d3b\u52d5\u524d\uff0c\u9996\u5148\u8a2d\u5b9a\u5177\u9ad4\u76ee\u6a19\uff0c\u5982\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u6216\u589e\u52a0\u92b7\u552e\uff0c\u4e26\u8a2d\u7f6eKPIs\uff0c\u6bd4\u5982\u7db2\u7ad9\u6d41\u91cf\u6216\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff0c\u4ee5\u8ffd\u8e64\u6210\u6548\u3002<\/li>\n<li><b>\u9078\u64c7\u5408\u9069\u7684\u6578\u64da\u5de5\u5177\uff1a<\/b>\u5e02\u9762\u4e0a\u6709\u591a\u7a2e\u6578\u64da\u5206\u6790\u5de5\u5177\uff0c\u5982 Google Analytics\u6216 Facebook Ads Manager\u3002\u9078\u64c7\u9069\u5408\u696d\u52d9\u9700\u6c42\u7684\u5de5\u5177\uff0c\u4e26\u5b78\u6703\u4f7f\u7528\u5b83\u5011\u81f3\u95dc\u91cd\u8981\u3002<\/li>\n<li><b>\u6df1\u5165\u5206\u6790\u7528\u6236\u884c\u70ba\uff1a<\/b>\u900f\u904e\u6578\u64da\u5206\u6790\u5de5\u5177\uff0c\u4e86\u89e3\u7528\u6236\u884c\u70ba\u6a21\u5f0f\uff0c\u5982\u4ed6\u5011\u7684\u4f86\u6e90\u53ca\u504f\u597d\uff0c\u4ee5\u5236\u5b9a\u66f4\u7cbe\u6e96\u7684\u53d7\u773e\u7b56\u7565\u3002<\/li>\n<li><b>\u9032\u884c A\/B \u6e2c\u8a66\uff1a<\/b>A\/B \u6e2c\u8a66\u5e6b\u52a9\u6bd4\u8f03\u4e0d\u540c\u7b56\u7565\u7684\u6709\u6548\u6027\uff0c\u627e\u51fa\u6700\u4f73\u884c\u92b7\u65b9\u6cd5\uff0c\u4e26\u6301\u7e8c\u512a\u5316\u6d3b\u52d5\u3002<\/li>\n<li><b>\u61c9\u7528\u591a\u6e20\u9053\u6b78\u56e0\u6a21\u578b\uff1a<\/b>\u9019\u53ef\u4ee5\u4e86\u89e3\u4e0d\u540c\u884c\u92b7\u6e20\u9053\u7684\u5f71\u97ff\uff0c\u5e6b\u52a9\u66f4\u597d\u5730\u5206\u914d\u9810\u7b97\uff0c\u63d0\u9ad8ROI\u3002<\/li>\n<li><b>\u6301\u7e8c\u76e3\u63a7\u8207\u512a\u5316\uff1a<\/b>\u6578\u64da\u5206\u6790\u662f\u4e00\u500b\u4e0d\u65b7\u9032\u884c\u7684\u904e\u7a0b\uff0c\u5b9a\u671f\u76e3\u6e2c\u6210\u6548\uff0c\u6839\u64da\u6578\u64da\u6301\u7e8c\u512a\u5316\u7b56\u7565\uff0c\u78ba\u4fdd\u6d3b\u52d5\u59cb\u7d42\u4fdd\u6301\u6700\u4f73\u72c0\u614b\u3002<\/li>\n<\/ol>\n<p><b>\u907f\u514d\u6578\u64da\u5206\u6790\u9677\u9631\uff1a<\/b>\u904b\u7528\u6578\u64da\u7b56\u7565\u6642\u9700\u907f\u514d\u5982\u53ea\u95dc\u6ce8\u55ae\u4e00\u6307\u6a19\u3001\u5ffd\u7565\u6578\u64da\u610f\u7fa9\u7b49\u5e38\u898b\u9677\u9631\u3002\u5177\u5099\u6578\u64da\u5206\u6790\u80fd\u529b\u80fd\u5e6b\u52a9\u505a\u51fa\u6b63\u78ba\u6c7a\u7b56\u3002<\/p>\n<p><b>\u5047\u8a2d\u60c5\u5883\uff1a<\/b>\u96fb\u5546\u53ef\u6bd4\u8f03\u4e0d\u540c\u6642\u6bb5\u8207\u4f86\u6e90\u7684\u700f\u89bd\u3001\u8f49\u63db\u53ca\u7372\u5ba2\u6210\u672c\uff0c\u518d\u6e2c\u8a66\u5ee3\u544a\u6392\u7a0b\u3002\u6bd4\u8f03\u524d\u5f8c\u7d50\u679c\u6642\uff0c\u61c9\u540c\u6642\u6aa2\u67e5\u9810\u7b97\u3001\u4fc3\u92b7\u8207\u6a23\u672c\u91cf\uff1b\u6b64\u793a\u4f8b\u4e26\u975e\u5be6\u969b\u5ba2\u6236\u6210\u679c\uff0c\u4e5f\u4e0d\u4fdd\u8b49\u56fa\u5b9a\u6210\u9577\u6bd4\u4f8b\u3002<\/p>\n<p>\u7e3d\u4e4b\uff0c\u6578\u64da\u9a45\u52d5\u7684\u884c\u92b7\u7b56\u7565\u662f\u63d0\u5347\u7e3e\u6548\u7684\u95dc\u9375\u3002\u900f\u904e\u6b63\u78ba\u7684\u6578\u64da\u5206\u6790\uff0c\u4f60\u80fd\u66f4\u7cbe\u6e96\u4e86\u89e3\u76ee\u6a19\u5ba2\u7fa4\uff0c\u5236\u5b9a\u6709\u6548\u7b56\u7565\uff0c\u5be6\u73fe\u884c\u92b7\u76ee\u6a19\u3002\u5b78\u6703\u4e26\u638c\u63e1\u9019\u4e9b\u65b9\u6cd5\uff0c\u5c07\u8b93\u4f60\u6210\u70ba\u66f4\u512a\u79c0\u7684\u884c\u92b7\u4eba\u624d\u3002<\/p>\n<table>\n<caption><b>\u6578\u64da\u9a45\u52d5\u7684\u884c\u92b7\u7b56\u7565\uff1a\u95dc\u9375\u6b65\u9a5f\u8207\u6ce8\u610f\u4e8b\u9805<\/b><\/caption>\n<tr>\n<th>\u6b65\u9a5f<\/th>\n<th>\u8aaa\u660e<\/th>\n<th>\u6ce8\u610f\u4e8b\u9805<\/th>\n<\/tr>\n<tr>\n<td><strong>1. \u8a2d\u5b9a\u660e\u78ba\u76ee\u6a19\u548cKPI<\/strong><\/td>\n<td>\u5728\u884c\u92b7\u6d3b\u52d5\u524d\uff0c\u8a2d\u5b9a\u5177\u9ad4\u76ee\u6a19 (\u4f8b\u5982\uff1a\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u6216\u589e\u52a0\u92b7\u552e) \u53ca\u76f8\u61c9\u7684\u95dc\u9375\u7e3e\u6548\u6307\u6a19 (KPI)\uff0c\u4f8b\u5982\u7db2\u7ad9\u6d41\u91cf\u6216\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff0c\u4ee5\u8ffd\u8e64\u6210\u6548\u3002<\/td>\n<td>\u76ee\u6a19\u9700\u91cf\u5316\u4e14\u53ef\u8861\u91cf\u3002<\/td>\n<\/tr>\n<tr>\n<td><strong>2. \u9078\u64c7\u5408\u9069\u7684\u6578\u64da\u5de5\u5177<\/strong><\/td>\n<td>\u9078\u64c7\u7b26\u5408\u696d\u52d9\u9700\u6c42\u7684\u6578\u64da\u5206\u6790\u5de5\u5177\uff0c\u4f8b\u5982 Google Analytics \u6216 Facebook Ads Manager\uff0c\u4e26\u5b78\u7fd2\u5982\u4f55\u6709\u6548\u4f7f\u7528\u5b83\u5011\u3002<\/td>\n<td>\u6839\u64da\u9810\u7b97\u548c\u9700\u6c42\u9078\u64c7\u5408\u9069\u7684\u5de5\u5177\u3002<\/td>\n<\/tr>\n<tr>\n<td><strong>3. \u6df1\u5165\u5206\u6790\u7528\u6236\u884c\u70ba<\/strong><\/td>\n<td>\u900f\u904e\u6578\u64da\u5206\u6790\u5de5\u5177\u4e86\u89e3\u7528\u6236\u884c\u70ba\u6a21\u5f0f\uff0c\u4f8b\u5982\u4ed6\u5011\u7684\u4f86\u6e90\u3001\u504f\u597d\u3001\u700f\u89bd\u7fd2\u6163\u7b49\uff0c\u4ee5\u5236\u5b9a\u66f4\u7cbe\u6e96\u7684\u53d7\u773e\u7b56\u7565\u3002<\/td>\n<td>\u6ce8\u91cd\u6578\u64da\u7684\u8cea\u91cf\u548c\u6e96\u78ba\u6027\u3002<\/td>\n<\/tr>\n<tr>\n<td><strong>4. \u9032\u884c A\/B \u6e2c\u8a66<\/strong><\/td>\n<td>\u6bd4\u8f03\u4e0d\u540c\u7b56\u7565\u7684\u6709\u6548\u6027\uff0c\u627e\u51fa\u6700\u4f73\u884c\u92b7\u65b9\u6cd5\uff0c\u4e26\u6301\u7e8c\u512a\u5316\u6d3b\u52d5\u3002<\/td>\n<td>\u8a2d\u5b9a\u660e\u78ba\u7684\u6e2c\u8a66\u76ee\u6a19\u548c\u6307\u6a19\u3002<\/td>\n<\/tr>\n<tr>\n<td><strong>5. \u61c9\u7528\u591a\u6e20\u9053\u6b78\u56e0\u6a21\u578b<\/strong><\/td>\n<td>\u4e86\u89e3\u4e0d\u540c\u884c\u92b7\u6e20\u9053\u7684\u5f71\u97ff\uff0c\u5e6b\u52a9\u66f4\u597d\u5730\u5206\u914d\u9810\u7b97\uff0c\u63d0\u9ad8 ROI\u3002<\/td>\n<td>\u9078\u64c7\u9069\u5408\u696d\u52d9\u6a21\u5f0f\u7684\u6b78\u56e0\u6a21\u578b\u3002<\/td>\n<\/tr>\n<tr>\n<td><strong>6. \u6301\u7e8c\u76e3\u63a7\u8207\u512a\u5316<\/strong><\/td>\n<td>\u6578\u64da\u5206\u6790\u662f\u4e00\u500b\u6301\u7e8c\u7684\u904e\u7a0b\uff0c\u5b9a\u671f\u76e3\u63a7\u6210\u6548\uff0c\u6839\u64da\u6578\u64da\u6301\u7e8c\u512a\u5316\u7b56\u7565\uff0c\u78ba\u4fdd\u6d3b\u52d5\u59cb\u7d42\u4fdd\u6301\u6700\u4f73\u72c0\u614b\u3002<\/td>\n<td>\u5b9a\u671f\u6aa2\u8996\u6578\u64da\u4e26\u6839\u64da\u7d50\u679c\u8abf\u6574\u7b56\u7565\u3002<\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\"><strong>\u907f\u514d\u6578\u64da\u5206\u6790\u9677\u9631\uff1a<\/strong>\u53ea\u95dc\u6ce8\u55ae\u4e00\u6307\u6a19\u3001\u5ffd\u7565\u6578\u64da\u80cc\u5f8c\u610f\u7fa9\u7b49\u3002\u5177\u5099\u6578\u64da\u5206\u6790\u80fd\u529b\u80fd\u5e6b\u52a9\u505a\u51fa\u6b63\u78ba\u6c7a\u7b56\u3002<\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\"><strong>\u5047\u8a2d\u60c5\u5883\uff1a<\/strong>\u6bd4\u8f03\u5404\u6642\u6bb5\u8207\u4f86\u6e90\u7684\u8f49\u63db\u53ca\u7372\u5ba2\u6210\u672c\uff0c\u518d\u6e2c\u8a66\u5ee3\u544a\u6392\u7a0b\uff1b\u5be6\u969b\u7d50\u679c\u9700\u6392\u9664\u9810\u7b97\u8207\u4fc3\u92b7\u5dee\u7570\uff0c\u4e26\u78ba\u8a8d\u6a23\u672c\u91cf\u3002<\/td>\n<\/tr>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"%E6%95%B8%E6%93%9A%E9%A9%85%E5%8B%95%E7%9A%84%E8%A1%8C%E9%8A%B7%E7%AD%96%E7%95%A5%EF%BC%9A%E5%BE%9E%E6%B4%9E%E5%AF%9F%E5%88%B0%E6%B1%BA%E7%AD%96\"><\/span>\u6578\u64da\u9a45\u52d5\u7684\u884c\u92b7\u7b56\u7565\uff1a\u5f9e\u6d1e\u5bdf\u5230\u6c7a\u7b56<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u884c\u92b7\u7684\u6838\u5fc3\u662f\u300c\u6fc0\u8d77\u8cfc\u8cb7\u617e\u671b\u300d\uff0c\u8b93\u9867\u5ba2\u611f\u5230\u300c\u975e\u8cb7\u4e0d\u53ef\u300d\u3002\u9019\u770b\u4f3c\u7c21\u55ae\uff0c\u4f46\u8574\u542b\u8907\u96dc\u7684\u6578\u64da\u5206\u6790\u8207\u7b56\u7565\u8a2d\u5b9a\u904e\u7a0b\u3002\u9867\u5ba2\u7684\u8cfc\u8cb7\u6c7a\u7b56\u53d7\u5230\u591a\u91cd\u56e0\u7d20\u5f71\u97ff\uff0c\u884c\u92b7\u4eba\u54e1\u7684\u4efb\u52d9\u662f\u901a\u904e\u6578\u64da\u5206\u6790\u6d1e\u5bdf\u9019\u4e9b\u56e0\u7d20\uff0c\u4e26\u5236\u5b9a\u6709\u6548\u7b56\u7565\uff0c\u5f15\u5c0e\u9867\u5ba2\u5b8c\u6210\u8cfc\u8cb7\u3002<\/p>\n<p>\u5728\u96fb\u5546\u6642\u4ee3\uff0c\u6578\u64da\u5206\u6790\u5df2\u6210\u70ba\u884c\u92b7\u5de5\u4f5c\u7684\u57fa\u77f3\u3002\u6211\u5011\u4f9d\u8cf4\u6578\u64da\u4e86\u89e3\u9867\u5ba2\u884c\u70ba\u3001\u512a\u5316\u7db2\u7ad9\u8a2d\u8a08\u3001\u63d0\u5347\u8f49\u63db\u7387\u3002\u60f3\u50cf\u4f60\u7684\u7db2\u7ad9\u5982\u540c\u8ff7\u5bae\uff0c\u9867\u5ba2\u5728\u5176\u4e2d\u8ff7\u5931\uff0c\u6700\u7d42\u653e\u68c4\u8cfc\u8cb7\u3002\u800c\u6578\u64da\u5206\u6790\u5247\u50cf\u71c8\u5149\uff0c\u6e05\u6670\u986f\u793a\u9867\u5ba2\u884c\u52d5\u8ecc\u8de1\uff0c\u6307\u51fa\u963b\u7919\u8f49\u63db\u7684\u75db\u9ede\u3002<\/p>\n<p><b>\u7db2\u9801\u8a2d\u8a08\u52d5\u7dda\u5206\u6790<\/b>\u662f\u7b2c\u4e00\u6b65\u3002\u901a\u904e\u71b1\u5716\u548c\u6f0f\u6597\u5206\u6790\u7b49\u5de5\u5177\uff0c\u6211\u5011\u80fd\u89c0\u5bdf\u9867\u5ba2\u5728\u7db2\u7ad9\u4e0a\u7684\u700f\u89bd\u8def\u5f91\uff0c\u627e\u51fa\u300c\u9ad8\u6d41\u5931\u7387\u300d\u7684\u9801\u9762\u3002\u5982\u679c\u8a31\u591a\u9867\u5ba2\u5728\u7d50\u5e33\u9801\u9762\u653e\u68c4\u8cfc\u8cb7\uff0c\u5c31\u9700\u8981\u6aa2\u8996\u7d50\u5e33\u6d41\u7a0b\uff0c\u662f\u5426\u592a\u7e41\u7463\u6216\u8cc7\u8a0a\u4e0d\u8db3\uff0c\u4e26\u9032\u884c\u512a\u5316\uff0c\u5982\u7c21\u5316\u6b65\u9a5f\u6216\u589e\u52a0\u4ed8\u6b3e\u9078\u9805\u3002\u9019\u4e9b\u512a\u5316\u4e0d\u662f\u96a8\u610f\u60f3\u50cf\uff0c\u800c\u662f\u57fa\u65bc\u6578\u64da\u5206\u6790\u7684\u7d50\u679c\uff0c\u78ba\u4fdd\u6709\u6548\u6027\u3002<\/p>\n<p><b>\u4f7f\u7528\u8005\u884c\u70ba\u5206\u6790<\/b>\u6df1\u5165\u63a2\u8a0e\u9867\u5ba2\u504f\u597d\u8207\u7fd2\u6163\u3002\u901a\u904e\u5206\u6790\u700f\u89bd\u6b77\u53f2\u3001\u8cfc\u8cb7\u8a18\u9304\u548c\u641c\u5c0b\u95dc\u9375\u5b57\u7b49\u6578\u64da\uff0c\u6211\u5011\u80fd\u5efa\u7acb\u9867\u5ba2\u753b\u50cf\uff0c\u7406\u89e3\u4ed6\u5011\u9700\u6c42\u548c\u75db\u9ede\uff0c\u5236\u5b9a\u500b\u6027\u5316\u884c\u92b7\u7b56\u7565\u3002\u6839\u64da\u9867\u5ba2\u700f\u89bd\u6b77\u53f2\u63a8\u85a6\u76f8\u95dc\u7522\u54c1\u6216\u63d0\u4f9b\u500b\u6027\u5316\u512a\u60e0\u5238\uff0c\u90fd\u80fd\u6709\u6548\u63d0\u5347\u8f49\u63db\u7387\u3002\u9019\u9700\u8981\u4f7f\u7528\u8005\u884c\u70ba\u5206\u6790\u5de5\u5177\uff0c\u5982Google Analytics\uff0c\u7d50\u5408\u5fc3\u7406\u5b78\u77e5\u8b58\uff0c\u4ee5\u66f4\u7cbe\u6e96\u9810\u6e2c\u9867\u5ba2\u884c\u70ba\u3002<\/p>\n<p><b>A\/B\u6e2c\u8a66<\/b>\u662f\u9a57\u8b49\u884c\u92b7\u7b56\u7565\u6709\u6548\u6027\u7684\u95dc\u9375\u624b\u6bb5\u3002\u6211\u5011\u53ef\u8a2d\u8a08\u4e0d\u540c\u7684\u7db2\u9801\u7248\u672c\u6216\u884c\u92b7\u65b9\u6848\uff0c\u89c0\u5bdf\u54ea\u500b\u7248\u672c\u63d0\u9ad8\u8f49\u63db\u7387\u3002\u900f\u904eA\/B\u6e2c\u8a66\uff0c\u4e0d\u65b7\u512a\u5316\u884c\u92b7\u7b56\u7565\uff0c\u627e\u51fa\u6700\u6709\u6548\u65b9\u6848\u3002\u9019\u9700\u8981\u56b4\u8b39\u7684\u5be6\u9a57\u8a2d\u8a08\u8207\u6578\u64da\u5206\u6790\uff0c\u78ba\u4fdd\u6e2c\u8a66\u7d50\u679c\u53ef\u9760\u3002\u8a2d\u7f6e\u660e\u78ba\u7684\u6e2c\u8a66\u76ee\u6a19\u3001\u9078\u64c7\u5408\u9069\u6307\u6a19\uff0c\u4e26\u6b63\u78ba\u89e3\u8b80\u7d50\u679c\uff0c\u4ee5\u907f\u514d\u932f\u8aa4\u6c7a\u7b56\u3002<\/p>\n<p>\u6700\u5f8c\uff0c<b>\u6578\u64da\u8996\u89ba\u5316\u8207\u5831\u544a\u64b0\u5beb<\/b>\u662f\u5c07\u6578\u64da\u5206\u6790\u7d50\u679c\u50b3\u9054\u7d66\u7ba1\u7406\u5c64\u7684\u95dc\u9375\u6b65\u9a5f\u3002\u5c07\u8907\u96dc\u6578\u64da\u8f49\u5316\u70ba\u6613\u65bc\u7406\u89e3\u7684\u5716\u8868\u548c\u5831\u544a\uff0c\u6709\u52a9\u65bc\u8aaa\u670d\u7ba1\u7406\u5c64\u63a1\u7d0d\u5efa\u8b70\uff0c\u7372\u5f97\u8cc7\u6e90\u652f\u6301\u3002\u9019\u9700\u8981\u638c\u63e1\u6578\u64da\u8996\u89ba\u5316\u6280\u5de7\uff0c\u9078\u64c7\u5408\u9069\u7684\u5716\u8868\u985e\u578b\uff0c\u8a2d\u8a08\u6e05\u6670\u6a19\u984c\u3002\u5177\u8aaa\u670d\u529b\u7684\u6578\u64da\u5831\u544a\u4e0d\u50c5\u5c55\u793a\u7d50\u679c\uff0c\u66f4\u95e1\u8ff0\u6578\u64da\u80cc\u5f8c\u610f\u7fa9\uff0c\u63d0\u51fa\u53ef\u884c\u7684\u6539\u9032\u65b9\u6848\u3002<\/p>\n<p>\u7e3d\u800c\u8a00\u4e4b\uff0c\u6578\u64da\u9a45\u52d5\u7684\u884c\u92b7\u7b56\u7565\u8d85\u8d8a\u7c21\u55ae\u7684\u6578\u64da\u6536\u96c6\u8207\u5206\u6790\uff0c\u5c07\u6d1e\u5bdf\u8f49\u5316\u70ba\u53ef\u64cd\u4f5c\u7684\u884c\u92b7\u7b56\u7565\u3002\u884c\u92b7\u4eba\u54e1\u9700\u5177\u5099\u624e\u5be6\u7684\u6578\u64da\u5206\u6790\u80fd\u529b\u3001\u7b56\u7565\u5236\u5b9a\u80fd\u529b\u53ca\u6709\u6548\u6e9d\u901a\u80fd\u529b\uff0c\u624d\u80fd\u771f\u6b63\u5f15\u767c\u9867\u5ba2\u7684\u8cfc\u8cb7\u617e\u671b\u3002\u96d6\u7136\u5de5\u7a0b\u5e2b\u53ef\u5354\u52a9\u6574\u7406\u6578\u64da\uff0c\u4f46\u5982\u4f55\u8b93\u6578\u64da\u767c\u8072\u3001\u904b\u7528\u6578\u64da\u5236\u5b9a\u7b56\u7565\uff0c\u624d\u662f\u884c\u92b7\u4eba\u54e1\u7684\u6838\u5fc3\u7af6\u722d\u529b\u3002<\/p>\n<p><a href=\"https:\/\/www.yourator.co\/articles\/470\" target=\"_blank\" rel=\"noopener\">\u53ef\u4ee5\u53c3\u8003 \u884c\u92b7\u696d\u52d9\u5de5\u4f5c\u5167\u5bb9<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E9%8A%B7%E6%A5%AD%E5%8B%99%E5%B7%A5%E4%BD%9C%E5%85%A7%E5%AE%B9%E7%B5%90%E8%AB%96\"><\/span>\u884c\u92b7\u696d\u52d9\u5de5\u4f5c\u5167\u5bb9\u7d50\u8ad6<span 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