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id=\"%E8%A1%8C%E9%8A%B7%E7%B8%BD%E7%9B%A3%E7%9A%84%E9%97%9C%E9%8D%B5%E8%81%B7%E8%B2%AC%EF%BC%9A%E7%AD%96%E7%95%A5%E9%A0%98%E8%88%AA%E8%88%87%E5%9C%98%E9%9A%8A%E8%B3%A6%E8%83%BD\"><\/span>\u884c\u92b7\u7e3d\u76e3\u7684\u95dc\u9375\u8077\u8cac\uff1a\u7b56\u7565\u9818\u822a\u8207\u5718\u968a\u8ce6\u80fd<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u884c\u92b7\u7e3d\u76e3\u4e0d\u50c5\u662f\u57f7\u884c\u8005\uff0c\u66f4\u662f\u884c\u92b7\u7b56\u7565\u7684<b>\u9818\u822a\u8005<\/b>\u548c<b>\u5718\u968a\u7684\u8ce6\u80fd\u8005<\/b>\u3002\u6b64\u89d2\u8272\u6db5\u84cb\u5f9e\u5e02\u5834\u5206\u6790\u5230\u57f7\u884c\u7d30\u7bc0\u7684\u5168\u9762\u8ca0\u8cac\u3002\u4f5c\u70ba\u7e3d\u76e3\uff0c\u60a8\u9700\u5177\u5099<b>\u5168\u76e4\u6027\u601d\u7dad<\/b>\uff0c\u80fd\u6574\u5408\u5404\u7a2e\u8cc7\u8a0a\uff0c\u5236\u5b9a\u5207\u5408\u516c\u53f8\u76ee\u6a19\u7684\u884c\u92b7\u7b56\u7565\uff0c\u4e26\u9ad8\u6548\u5be6\u65bd\u3002\u60a8\u5c07\u6210\u70ba\u4f01\u696d\u8207\u5e02\u5834\u4e4b\u9593\u7684\u6a4b\u6a11\uff0c\u5f15\u9818\u5718\u968a\u5275\u9020\u4f73\u7e3e\u3002<\/p>\n<p>\u9996\u5148\uff0c\u7cbe\u901a<b>\u5e02\u5834\u7814\u7a76\u8207\u5206\u6790<\/b>\u81f3\u95dc\u91cd\u8981\u3002\u4e0d\u50c5\u9700\u8490\u96c6\u6578\u64da\uff0c\u66f4\u8981\u5f9e\u4e2d\u63d0\u7149\u51fa\u6709\u50f9\u503c\u7684\u6d1e\u5bdf\uff0c\u7406\u89e3\u5e02\u5834\u9700\u6c42\u548c\u6311\u6230\u3002\u5229\u7528\u5404\u7a2e\u7814\u7a76\u65b9\u6cd5\u548c<b>\u6578\u64da\u5206\u6790\u5de5\u5177<\/b>\uff0c\u5982Google Analytics\uff0c\u6df1\u5165\u7af6\u722d\u5c0d\u624b\u7b56\u7565\uff0c\u4ee5\u5236\u5b9a<b>\u5dee\u7570\u5316\u7684\u884c\u92b7\u7b56\u7565<\/b>\uff0c\u5e6b\u52a9\u4f01\u696d\u5728\u7af6\u722d\u4e2d\u812b\u7a4e\u800c\u51fa\u3002<\/p>\n<p>\u5176\u6b21\uff0c<b>\u54c1\u724c\u5851\u9020\u8207\u7ba1\u7406<\/b>\u662f\u53e6\u4e00\u6838\u5fc3\u8cac\u4efb\u3002\u5efa\u7acb\u548c\u7dad\u8b77\u4f01\u696d\u54c1\u724c\u5f62\u8c61\uff0c\u78ba\u4fdd\u884c\u92b7\u6d3b\u52d5\u4e00\u81f4\u6027\uff0c\u4e26\u8207\u8a2d\u8a08\u548c\u516c\u95dc\u5718\u968a\u5408\u4f5c\uff0c\u589e\u5f37\u54c1\u724c\u7684\u60c5\u611f\u806f\u7d50\uff0c\u63d0\u9ad8\u7f8e\u8b7d\u5ea6\u548c\u77e5\u540d\u5ea6\uff0c\u6700\u7d42\u5f62\u6210\u5f37\u5927\u7684\u54c1\u724c\u8cc7\u7522\u3002<\/p>\n<p>\u6b64\u5916\uff0c<b>\u9810\u7b97\u898f\u5283\u8207\u7ba1\u7406<\/b>\u4e0d\u53ef\u5ffd\u8996\u3002\u6839\u64da\u884c\u92b7\u76ee\u6a19\u5236\u5b9a\u5408\u7406\u9810\u7b97\uff0c\u4e26\u6709\u6548\u63a7\u5236\u6210\u672c\u3002\u9019\u8981\u6c42\u5177\u5099\u826f\u597d\u7684\u8ca1\u52d9\u77e5\u8b58\uff0c\u5b9a\u671f\u8ffd\u8e64\u7e3e\u6548\u6839\u64da\u6578\u64da\u512a\u5316\u9810\u7b97\uff0c\u4ee5\u63d0\u9ad8\u884c\u92b7\u6295\u8cc7\u56de\u5831\u7387\uff08ROI\uff09\u3002<\/p>\n<p>\u6700\u5f8c\uff0c<b>\u5718\u968a\u9818\u5c0e\u8207\u7ba1\u7406<\/b>\u540c\u6a23\u91cd\u8981\u3002\u9818\u5c0e\u5718\u968a\u5275\u9020\u9ad8\u6548\u6c1b\u570d\uff0c\u57f9\u990a\u5c08\u696d\u6280\u80fd\u3002\u516c\u5e73\u8a55\u4f30\u7e3e\u6548\uff0c\u6fc0\u52f5\u5718\u968a\u63d0\u5347\u51dd\u805a\u529b\uff0c\u8b93\u6bcf\u500b\u6210\u54e1\u767c\u63ee\u6f5b\u529b\uff0c\u9054\u6210\u5718\u968a\u76ee\u6a19\u9700\u5177\u5099\u5353\u8d8a\u7684\u9818\u5c0e\u548c\u6e9d\u901a\u80fd\u529b\u3002<\/p>\n<p>\u7e3d\u4e4b\uff0c\u884c\u92b7\u7e3d\u76e3\u89d2\u8272\u591a\u6a23\u4e14\u5177\u6311\u6230\u6027\uff0c\u8981\u6c42\u5177\u5099<b>\u7b56\u7565\u601d\u7dad\u3001\u6578\u64da\u5206\u6790\u80fd\u529b\u3001\u9818\u5c0e\u529b\u53ca\u8de8\u90e8\u9580\u5354\u4f5c<\/b>\u80fd\u529b\u3002\u5168\u9762\u638c\u63e1\u9019\u4e9b\u6280\u80fd\uff0c\u624d\u80fd\u9818\u5c0e\u5718\u968a\u5275\u9020\u5353\u8d8a\u6210\u5c31\uff0c\u52a9\u529b\u4f01\u696d\u767c\u5c55\u3002<\/p>\n<div class=\"image-container\">\n<img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1619097647550-0fe7f031c18b?crop=entropy&#038;cs=tinysrgb&#038;fit=max&#038;fm=jpg&#038;ixid=M3w0NzUyMTB8MHwxfHNlYXJjaHwzMXx8Y29tcHV0ZXIlMjBzY3JlZW58ZW58MHwwfHx8MTcyMjg0NzIxNXww&#038;ixlib=rb-4.0.3&#038;q=80&#038;w=1080\" alt=\"\u884c\u92b7\u7e3d\u76e3\u5de5\u4f5c\u5167\u5bb9\" \/><\/p>\n<p class=\"image-caption\">\u884c\u92b7\u7e3d\u76e3\u5de5\u4f5c\u5167\u5bb9. Photos provided by unsplash<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E6%95%B8%E6%93%9A%E9%A9%85%E5%8B%95%E6%B1%BA%E7%AD%96%EF%BC%9A%E5%BE%9E%E7%8F%BE%E8%B1%A1%E5%88%B0%E7%AD%96%E7%95%A5%E7%9A%84%E9%82%8F%E8%BC%AF%E6%80%9D%E7%B6%AD\"><\/span>\u6578\u64da\u9a45\u52d5\u6c7a\u7b56\uff1a\u5f9e\u73fe\u8c61\u5230\u7b56\u7565\u7684\u908f\u8f2f\u601d\u7dad<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4f5c\u70ba\u884c\u92b7\u7e3d\u76e3\uff0c\u4f60\u4e0d\u80fd\u50c5\u4f9d\u8cf4\u76f4\u89ba\u6216\u6d41\u884c\u8da8\u52e2\u4f86\u5236\u5b9a\u884c\u92b7\u7b56\u7565\u3002\u8a31\u591a\u65b0\u624b\u884c\u92b7\u4eba\u54e1\u5e38\u5e38\u76f2\u76ee\u8ffd\u96a8\u71b1\u9580\u8a71\u984c\uff0c\u4f8b\u5982\u6700\u8fd1\u7684\u793e\u7fa4\u5a92\u9ad4\u6311\u6230\uff0c\u537b\u5ffd\u8996\u9019\u4e9b\u6d3b\u52d5\u662f\u5426\u7b26\u5408\u516c\u53f8\u76ee\u6a19\u53ca\u5ba2\u7fa4\u9700\u6c42\u3002\u9019\u7a2e\u7f3a\u4e4f\u65b9\u5411\u7684\u884c\u70ba\u53ef\u80fd\u5c0e\u81f4\u8cc7\u6e90\u6d6a\u8cbb\u548c\u54c1\u724c\u5f62\u8c61\u53d7\u640d\u3002\u672c\u6bb5\u5c07\u63a2\u8a0e\u5982\u4f55\u904b\u7528\u6578\u64da\u9a45\u52d5\u7684\u908f\u8f2f\u601d\u8003\uff0c\u5efa\u7acb\u4e00\u5957\u6709\u6548\u7684\u7b56\u7565\u5236\u5b9a\u6d41\u7a0b\uff0c\u907f\u514d\u9019\u985e\u9677\u9631\u3002<\/p>\n<p><b>\u908f\u8f2f\u601d\u8003\u5728\u884c\u92b7\u7b56\u7565\u4e2d\u7684\u91cd\u8981\u6027<\/b>\u5728\u65bc\uff0c\u5b83\u5e6b\u52a9\u4f60\u5f9e\u8907\u96dc\u7684\u73fe\u8c61\u4e2d\u62bd\u7d72\u525d\u7e6d\uff0c\u627e\u51fa\u5f71\u97ff\u884c\u92b7\u6210\u6548\u7684\u95dc\u9375\u56e0\u7d20\u3002\u4f8b\u5982\uff0c\u7576\u4f60\u6ce8\u610f\u5230\u7522\u54c1\u92b7\u552e\u91cf\u4e0b\u6ed1\u6642\uff0c\u61c9\u6df1\u5165\u63a2\u7a76\u539f\u56e0\uff0c\u800c\u975e\u50c5\u505c\u7559\u65bc\u8868\u9762\u73fe\u8c61\u3002\u4f60\u53ef\u80fd\u6703\u63d0\u51fa\u5047\u8a2d\uff0c\u5982\u7af6\u722d\u5c0d\u624b\u63a8\u51fa\u66f4\u5177\u5438\u5f15\u529b\u7684\u4fc3\u92b7\u6d3b\u52d5\uff0c\u6216\u884c\u92b7\u7b56\u7565\u672a\u80fd\u89f8\u53ca\u76ee\u6a19\u5ba2\u7fa4\u7b49\u3002\u9019\u4e9b\u5047\u8a2d\u9700\u900f\u904e\u6578\u64da\u5206\u6790\u4f86\u9a57\u8b49\u3002<\/p>\n<p>\u63a5\u4e0b\u4f86\uff0c\u8a2d\u8a08\u6709\u6548\u7684<b>\u5c0d\u7b56<\/b>\u4f86\u9a57\u8b49\u9019\u4e9b\u5047\u8a2d\u3002\u4f8b\u5982\uff0c\u5206\u6790\u7af6\u54c1\u7684\u4fc3\u92b7\u6d3b\u52d5\u6578\u64da\uff0c\u4e86\u89e3\u50f9\u683c\u3001\u529f\u80fd\u548c\u4fc3\u92b7\u529b\u5ea6\uff1b\u9032\u884c\u6d88\u8cbb\u8005\u8abf\u67e5\uff0c\u8a55\u4f30\u4ed6\u5011\u7684\u6eff\u610f\u5ea6\u8207\u9700\u6c42\uff1b\u6216\u5206\u6790\u884c\u92b7\u6e20\u9053\u6578\u64da\uff0c\u6aa2\u8996\u76ee\u6a19\u5ba2\u7fa4\u7684\u89f8\u53ca\u7387\u548c\u8f49\u5316\u7387\u3002\u9019\u6a23\u7684\u6578\u64da\u5206\u6790\u6709\u52a9\u65bc\u4f60\u9a57\u8b49\u6216\u63a8\u7ffb\u5047\u8a2d\uff0c\u4e26\u8abf\u6574\u884c\u92b7\u7b56\u7565\u3002<\/p>\n<p><b>\u5be6\u969b\u6848\u4f8b\uff1a<\/b>\u5047\u8a2d\u67d0\u98f2\u6599\u516c\u53f8\u767c\u73fe\u5176\u65d7\u8266\u7522\u54c1\u92b7\u552e\u984d\u4e0b\u6ed1\u3002\u8a31\u591a\u884c\u92b7\u4eba\u54e1\u53ef\u80fd\u6703\u7acb\u5373\u589e\u52a0\u5ee3\u544a\u9810\u7b97\u6216\u63a8\u51fa\u65b0\u4fc3\u92b7\u6d3b\u52d5\u3002\u7136\u800c\uff0c\u6709\u6548\u7684\u908f\u8f2f\u601d\u8003\u6d41\u7a0b\u61c9\u5305\u62ec\uff1a\u9996\u5148\u89c0\u5bdf\u92b7\u552e\u4e0b\u964d\u7684\u8da8\u52e2\uff08<b>\u73fe\u8c61<\/b>\uff09\uff1b\u63d0\u51fa\u5047\u8a2d\uff0c\u4f8b\u5982\uff0c\u5929\u6c23\u8f49\u6dbc\u3001\u7af6\u722d\u5c0d\u624b\u63a8\u51fa\u65b0\u53e3\u5473\uff0c\u6216\u884c\u92b7\u7b56\u7565\u7f3a\u4e4f\u5275\u610f\u3002\u63a5\u8457\uff0c\u8a2d\u8a08\u5c0d\u7b56\u4f86\u9a57\u8b49\u5047\u8a2d\uff0c\u5206\u6790\u92b7\u552e\u6578\u64da\u8207\u6c23\u6eab\u7684\u95dc\u4fc2\uff0c\u6216\u6bd4\u5c0d\u5e02\u5834\u4f54\u6709\u7387\u548c\u6d88\u8cbb\u8005\u8a55\u50f9\u3002\u901a\u904e\u9019\u4e9b\u5206\u6790\uff0c\u53ef\u4ee5\u78ba\u5b9a\u92b7\u552e\u4e0b\u6ed1\u7684\u771f\u6b63\u539f\u56e0\uff0c\u8abf\u6574\u7522\u54c1\u53e3\u5473\u6216\u884c\u92b7\u7b56\u7565\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u884c\u92b7\u7e3d\u76e3\u5fc5\u9808\u57f9\u990a\u5718\u968a\u7684\u908f\u8f2f\u601d\u8003\u80fd\u529b\uff0c\u4e26\u878d\u5165\u6578\u64da\u5206\u6790\u65bc\u6bcf\u500b\u6c7a\u7b56\u74b0\u7bc0\u3002\u900f\u904e\u57f9\u990a<b>\u6578\u64da\u9a45\u52d5\u7684\u601d\u7dad\u6a21\u5f0f<\/b>\uff0c\u5f9e\u73fe\u8c61\u51fa\u767c\uff0c\u5efa\u7acb\u5408\u7406\u5047\u8a2d\u4e26\u8a2d\u8a08\u9a57\u8b49\u65b9\u6cd5\uff0c\u6839\u64da\u6578\u64da\u7d50\u679c\u8abf\u6574\u7b56\u7565\uff0c\u6700\u7d42\u9054\u6210\u884c\u92b7\u76ee\u6a19\u3002\u5982\u6b64\u65b9\u80fd\u907f\u514d\u76f2\u76ee\u8ddf\u98a8\uff0c\u5be6\u73fe\u6709\u6548\u7684\u884c\u92b7\u6c7a\u7b56\uff0c\u63d0\u5347\u6295\u8cc7\u56de\u5831\u7387\u3002<\/p>\n<p>\u7e3d\u800c\u8a00\u4e4b\uff0c\u907f\u514d\u56e0\u70ba\u5c0d\u98a8\u96aa\u53ca\u6210\u6548\u4e86\u89e3\u4e0d\u8db3\u800c\u5c0e\u81f4\u884c\u92b7\u7b56\u7565\u5931\u6557\u7684\u95dc\u9375\u5728\u65bc\u57f9\u990a\u908f\u8f2f\u601d\u8003\u80fd\u529b\uff0c\u4ee5\u6578\u64da\u70ba\u4f9d\u64da\uff0c\u6e05\u6670\u5448\u73fe\u73fe\u8c61\u3001\u5047\u8a2d\u548c\u5c0d\u7b56\uff0c\u4f7f\u6c7a\u7b56\u66f4\u79d1\u5b78\u4e14\u9ad8\u6548\u3002<\/p>\n<table>\n<caption><b>\u6578\u64da\u9a45\u52d5\u6c7a\u7b56\uff1a\u5f9e\u73fe\u8c61\u5230\u7b56\u7565\u7684\u908f\u8f2f\u601d\u7dad<\/b><\/caption>\n<tr>\n<th>\u6b65\u9a5f<\/th>\n<th>\u8aaa\u660e<\/th>\n<th>\u6848\u4f8b\uff1a\u98f2\u6599\u516c\u53f8\u92b7\u552e\u984d\u4e0b\u6ed1<\/th>\n<\/tr>\n<tr>\n<td><b>1. \u89c0\u5bdf\u73fe\u8c61<\/b><\/td>\n<td>\u767c\u73fe\u554f\u984c\u6216\u7570\u5e38\u60c5\u6cc1\uff0c\u4f8b\u5982\u92b7\u552e\u984d\u4e0b\u6ed1\u3001\u8f49\u5316\u7387\u964d\u4f4e\u7b49\u3002<\/td>\n<td>\u98f2\u6599\u516c\u53f8\u65d7\u8266\u7522\u54c1\u92b7\u552e\u984d\u4e0b\u6ed1\u3002<\/td>\n<\/tr>\n<tr>\n<td><b>2. \u63d0\u51fa\u5047\u8a2d<\/b><\/td>\n<td>\u91dd\u5c0d\u73fe\u8c61\u63d0\u51fa\u53ef\u80fd\u7684\u89e3\u91cb\uff0c\u9700\u8981\u57fa\u65bc\u7d93\u9a57\u548c\u77e5\u8b58\u3002<\/td>\n<td>\u5047\u8a2d\uff1a\u5929\u6c23\u8f49\u6dbc\u3001\u7af6\u722d\u5c0d\u624b\u63a8\u51fa\u65b0\u53e3\u5473\u3001\u884c\u92b7\u7b56\u7565\u7f3a\u4e4f\u5275\u610f\u3002<\/td>\n<\/tr>\n<tr>\n<td><b>3. \u8a2d\u8a08\u5c0d\u7b56 (\u6578\u64da\u9a57\u8b49)<\/b><\/td>\n<td>\u8a2d\u8a08\u65b9\u6cd5\u4f86\u9a57\u8b49\u6216\u63a8\u7ffb\u5047\u8a2d\uff0c\u901a\u5e38\u9700\u8981\u6578\u64da\u5206\u6790\u3002<\/td>\n<td>\u5206\u6790\u92b7\u552e\u6578\u64da\u8207\u6c23\u6eab\u7684\u95dc\u4fc2\uff1b\u6bd4\u5c0d\u5e02\u5834\u4f54\u6709\u7387\u548c\u6d88\u8cbb\u8005\u8a55\u50f9\uff1b\u5206\u6790\u7af6\u54c1\u4fc3\u92b7\u6d3b\u52d5\u6578\u64da\u3002<\/td>\n<\/tr>\n<tr>\n<td><b>4. \u6578\u64da\u5206\u6790\u8207\u7d50\u679c<\/b><\/td>\n<td>\u5206\u6790\u6578\u64da\uff0c\u5f97\u51fa\u7d50\u8ad6\uff0c\u9a57\u8b49\u6216\u63a8\u7ffb\u5047\u8a2d\u3002<\/td>\n<td>\u6839\u64da\u6578\u64da\u5206\u6790\u7d50\u679c\uff0c\u78ba\u5b9a\u92b7\u552e\u4e0b\u6ed1\u7684\u771f\u6b63\u539f\u56e0\uff08\u4f8b\u5982\uff1a\u5929\u6c23\u8f49\u6dbc\u5c0e\u81f4\u92b7\u552e\u4e0b\u6ed1\uff09\u3002<\/td>\n<\/tr>\n<tr>\n<td><b>5. \u8abf\u6574\u7b56\u7565<\/b><\/td>\n<td>\u6839\u64da\u6578\u64da\u5206\u6790\u7d50\u679c\uff0c\u8abf\u6574\u884c\u92b7\u7b56\u7565\uff0c\u4ee5\u9054\u6210\u884c\u92b7\u76ee\u6a19\u3002<\/td>\n<td>\u6839\u64da\u5206\u6790\u7d50\u679c\uff0c\u8abf\u6574\u7522\u54c1\u53e3\u5473\u6216\u884c\u92b7\u7b56\u7565\uff08\u4f8b\u5982\uff1a\u63a8\u51fa\u5b63\u7bc0\u9650\u5b9a\u53e3\u5473\uff09\u3002<\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\"><b>\u6838\u5fc3\u6982\u5ff5\uff1a<\/b>\u57f9\u990a\u6578\u64da\u9a45\u52d5\u7684\u601d\u7dad\u6a21\u5f0f\uff0c\u5f9e\u73fe\u8c61\u51fa\u767c\uff0c\u5efa\u7acb\u5408\u7406\u5047\u8a2d\u4e26\u8a2d\u8a08\u9a57\u8b49\u65b9\u6cd5\uff0c\u6839\u64da\u6578\u64da\u7d50\u679c\u8abf\u6574\u7b56\u7565\uff0c\u63d0\u5347\u6295\u8cc7\u56de\u5831\u7387\uff0c\u907f\u514d\u76f2\u76ee\u8ddf\u98a8\u3002<\/td>\n<\/tr>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"%E6%95%B8%E6%93%9A%E9%A9%85%E5%8B%95%E6%B1%BA%E7%AD%96%EF%BC%9A%E7%B2%BE%E6%BA%96%E8%A1%8C%E9%8A%B7%E8%88%87%E7%B8%BE%E6%95%88%E8%BF%BD%E8%B9%A4\"><\/span>\u6578\u64da\u9a45\u52d5\u6c7a\u7b56\uff1a\u7cbe\u6e96\u884c\u92b7\u8207\u7e3e\u6548\u8ffd\u8e64<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4f5c\u70ba\u884c\u92b7\u7e3d\u76e3\uff0c\u6578\u64da\u5206\u6790\u5df2\u6210\u70ba\u5236\u5b9a\u884c\u92b7\u7b56\u7565\u7684\u57fa\u77f3\u3002\u9019\u4e00\u90e8\u5206\u63a2\u8a0e\u5982\u4f55\u904b\u7528\u6578\u64da\u63d0\u5347\u884c\u92b7\u6548\u7387\u4e26\u6700\u5927\u5316\u6295\u8cc7\u56de\u5831\u3002\u6211\u5011\u5c07\u5f9e\u50b3\u7d71\u7684\u76f4\u89ba\u884c\u92b7\u8f49\u5411\u6578\u64da\u5c0e\u5411\u7684\u7cbe\u6e96\u884c\u92b7\u7b56\u7565\uff0c\u4e26\u5b78\u7fd2\u5982\u4f55\u6709\u6548\u8ffd\u8e64\u8207\u5206\u6790\u884c\u92b7\u6d3b\u52d5\u7e3e\u6548\u3002<\/p>\n<p><b>\u6578\u64da\u6536\u96c6\u8207\u5206\u6790\u662f\u95dc\u9375<\/b>\u3002\u5efa\u7acb\u4e00\u5957\u5b8c\u6574\u7684\u6578\u64da\u6536\u96c6\u7cfb\u7d71\uff0c\u6574\u5408\u7db2\u7ad9\u6d41\u91cf\u3001\u793e\u7fa4\u5a92\u9ad4\u4e92\u52d5\u3001\u92b7\u552e\u6578\u64da\u7b49\u4fe1\u606f\uff0c\u5f62\u6210\u5b8c\u5584\u7684\u5ba2\u6236\u753b\u50cf\uff0c\u6d1e\u5bdf\u5e02\u5834\u8da8\u52e2\u3002\u5229\u7528\u6578\u64da\u5206\u6790\u5de5\u5177\uff08\u5982Google Analytics\u3001Tableau\u7b49\uff09\u8f49\u5316\u6578\u64da\u70ba\u6709\u610f\u7fa9\u7684\u6d1e\u5bdf\uff0c\u5206\u6790\u7db2\u7ad9\u8df3\u51fa\u7387\u3001\u5ee3\u544a\u8f49\u63db\u7387\u53ca\u5ba2\u6236\u6d88\u8cbb\u7fd2\u6163\uff0c\u4ee5\u5236\u5b9a\u7cbe\u78ba\u7684\u884c\u92b7\u7b56\u7565\u3002<\/p>\n<p><b>\u95dc\u9375\u7e3e\u6548\u6307\u6a19\uff08KPI\uff09\u7684\u5efa\u7acb\u81f3\u95dc\u91cd\u8981<\/b>\u3002\u6839\u64da\u516c\u53f8\u76ee\u6a19\u548c\u884c\u92b7\u7b56\u7565\uff0c\u8a2d\u5b9a\u660e\u78ba\u7684KPI\uff0c\u5982\u54c1\u724c\u77e5\u540d\u5ea6\u63d0\u5347\u3001\u7db2\u7ad9\u6d41\u91cf\u589e\u52a0\u7b49\u3002\u8b39\u614e\u8a2d\u5b9a\u6307\u6a19\u4e26\u78ba\u4fdd\u5176\u8207\u516c\u53f8\u6574\u9ad4\u76ee\u6a19\u4e00\u81f4\uff0c\u5b9a\u671f\u8ffd\u8e64\u548c\u5206\u6790\u4ee5\u8abf\u6574\u884c\u92b7\u7b56\u7565\uff0c\u4e26\u57f9\u990a\u5718\u968a\u7684\u6578\u64da\u5206\u6790\u80fd\u529b\u3002<\/p>\n<p><b>\u7cbe\u6e96\u884c\u92b7\u7684\u5be6\u8e10<\/b>\u3002\u900f\u904e\u6578\u64da\u5206\u6790\uff0c\u7d30\u5206\u76ee\u6a19\u53d7\u773e\uff0c\u6839\u64da\u5e74\u9f61\u3001\u6027\u5225\u7b49\u7279\u5fb5\u5236\u5b9a\u500b\u6027\u5316\u884c\u92b7\u7b56\u7565\uff0c\u904b\u7528\u5ba2\u6236\u5206\u7fa4\u5206\u6790\u548c\u9810\u6e2c\u6a21\u578b\u4f86\u89f8\u9054\u76ee\u6a19\u5ba2\u6236\u3002\u900f\u904eA\/B\u6e2c\u8a66\uff0c\u76e3\u6e2c\u4e0d\u540c\u884c\u92b7\u65b9\u6848\u7684\u6548\u679c\uff0c\u6301\u7e8c\u512a\u5316\u7b56\u7565\u3002<\/p>\n<p><b>\u6301\u7e8c\u512a\u5316\u8207\u8fed\u4ee3<\/b>\u3002\u6578\u64da\u5206\u6790\u662f\u6301\u7e8c\u7684\u904e\u7a0b\uff0c\u5b9a\u671f\u6aa2\u8996\u6578\u64da\uff0c\u6839\u64da\u53cd\u994b\u8abf\u6574\u7b56\u7565\u3002\u5efa\u7acb\u6578\u64da\u9a45\u52d5\u7684\u6c7a\u7b56\u6587\u5316\uff0c\u9f13\u52f5\u5718\u968a\u6295\u5165\u6578\u64da\u5206\u6790\uff0c\u5c07\u7d50\u679c\u61c9\u7528\u65bc\u5de5\u4f5c\u4e2d\uff0c\u624d\u53ef\u63d0\u5347\u884c\u92b7\u6548\u7387\uff0c\u9054\u6210\u516c\u53f8\u76ee\u6a19\u3002<\/p>\n<p>\u7e3d\u4e4b\uff0c\u6578\u64da\u9a45\u52d5\u6c7a\u7b56\u4e0d\u50c5\u9650\u65bc\u4f7f\u7528\u5de5\u5177\uff0c\u66f4\u9700\u5efa\u7acb\u5b8c\u6574\u7684\u6578\u64da\u6536\u96c6\u3001\u5206\u6790\u53ca\u61c9\u7528\u6d41\u7a0b\uff0c\u4e26\u878d\u5165\u884c\u92b7\u7b56\u7565\u4e4b\u4e2d\u3002\u884c\u92b7\u7e3d\u76e3\u5fc5\u9808\u5177\u5099\u6578\u64da\u5206\u6790\u80fd\u529b\u3001\u7b56\u7565\u601d\u7dad\u53ca\u9818\u5c0e\u80fd\u529b\uff0c\u624d\u80fd\u6709\u6548\u5e36\u9818\u5718\u968a\u5275\u9020\u66f4\u9ad8\u7684\u884c\u92b7\u50f9\u503c\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E9%8A%B7%E7%B8%BD%E7%9B%A3%E7%9A%84%E8%80%83%E6%A0%B8%E6%8C%87%E6%A8%99%EF%BC%9A%E6%95%B8%E6%93%9A%E9%A9%85%E5%8B%95%E4%B8%8B%E7%9A%84%E7%B8%BE%E6%95%88%E8%A9%95%E4%BC%B0\"><\/span>\u884c\u92b7\u7e3d\u76e3\u7684\u8003\u6838\u6307\u6a19\uff1a\u6578\u64da\u9a45\u52d5\u4e0b\u7684\u7e3e\u6548\u8a55\u4f30<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4f5c\u70ba\u884c\u92b7\u7e3d\u76e3\uff0c\u7e3e\u6548\u4e0d\u50c5\u53d6\u6c7a\u65bc\u5718\u968a\u52aa\u529b\uff0c\u66f4\u5728\u65bc\u5c07\u9019\u4e9b\u52aa\u529b\u8f49\u5316\u70ba\u53ef\u8861\u91cf\u7684\u5546\u696d\u50f9\u503c\u3002\u56e0\u6b64\uff0c\u638c\u63e1\u884c\u92b7\u8003\u6838\u6307\u6a19\u81f3\u95dc\u91cd\u8981\u3002\u8a31\u591a\u884c\u92b7\u4eba\u5e38\u5e38\u88ab\u7e41\u96dc\u7684KPI\u56f0\u60d1\uff0c\u4f46\u53ea\u9700\u7406\u89e3\u6838\u5fc3\u6982\u5ff5\uff0c\u5c31\u80fd\u6709\u6548\u8ffd\u8e64\u8207\u512a\u5316\u884c\u92b7\u7b56\u7565\u3002\u4ee5\u4e0b\u5c07\u63a2\u8a0e\u884c\u92b7\u7e3d\u76e3\u7684\u8003\u6838\u6307\u6a19\uff0c\u4e26\u63d0\u4f9b\u5be6\u52d9\u5efa\u8b70\uff0c\u8b93\u4f60\u80fd\u5f9e\u6578\u64da\u4e2d\u63d0\u7149\u7cbe\u83ef\uff0c\u9032\u884c\u6578\u64da\u9a45\u52d5\u7684\u6c7a\u7b56\u3002<\/p>\n<p><b>\u9996\u5148\uff0cKPI\u8a2d\u5b9a\u9700\u8207\u516c\u53f8\u6574\u9ad4\u5546\u696d\u76ee\u6a19\u7dca\u5bc6\u7d50\u5408\u3002<\/b> \u76f2\u76ee\u8ffd\u6c42\u6578\u64da\u589e\u9577\u6703\u5ffd\u7565\u5546\u696d\u6210\u679c\u3002\u4f8b\u5982\uff0c\u82e5\u4e00\u5bb6\u96fb\u5546\u7684\u76ee\u6a19\u662f\u63d0\u5347\u92b7\u552e\u984d\uff0c\u5247\u7db2\u7ad9\u8f49\u63db\u7387\u3001\u5e73\u5747\u8a02\u55ae\u50f9\u503c\u53ca\u9867\u5ba2\u7d42\u8eab\u50f9\u503c\u7b49\u6307\u6a19\u683c\u5916\u91cd\u8981\uff1b\u82e5\u76ee\u7684\u662f\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u5247\u61c9\u8457\u773c\u65bc\u793e\u7fa4\u5a92\u9ad4\u4e92\u52d5\u7387\u3001\u54c1\u724c\u63d0\u53ca\u91cf\u53ca\u5a92\u9ad4\u66dd\u5149\u5ea6\u3002\u56e0\u6b64\uff0c\u8a2d\u5b9aKPI\u524d\uff0c\u5fc5\u9808\u660e\u78ba\u516c\u53f8\u7684\u5546\u696d\u76ee\u6a19\u3002<\/p>\n<p><b>\u5176\u6b21\uff0c\u6709\u6548\u7684KPI\u9700\u9075\u5faaSMART\u539f\u5247\uff1a<\/b> \u660e\u78ba\u3001\u53ef\u8861\u91cf\u3001\u53ef\u9054\u6210\u3001\u76f8\u95dc\u3001\u6709\u6642\u9650\u3002\u4f8b\u5982\uff0c\u300c\u63d0\u5347\u7db2\u7ad9\u8f49\u63db\u7387\u300d\u4e0d\u5920\u660e\u78ba\uff0c\u53ef\u4ee5\u5177\u9ad4\u5316\u70ba\u300c\u5728\u4e09\u500b\u6708\u5167\u5c07\u7db2\u7ad9\u8f49\u63db\u7387\u63d0\u534715%\u300d\u3002\u9019\u6a23\u66f4\u6613\u65bc\u8ffd\u8e64\u8207\u8a55\u4f30\u3002<\/p>\n<p><b>\u63a5\u4e0b\u4f86\uff0c\u8b93\u6211\u5011\u770b\u4e00\u4e9b\u5e38\u7528\u7684\u884c\u92b7KPI\u53ca\u5176\u9069\u7528\u60c5\u5883\uff1a<\/b><\/p>\n<ul>\n<li><b>\u7db2\u7ad9\u6d41\u91cf\uff1a<\/b> \u8861\u91cf\u7db2\u7ad9\u8a2a\u5ba2\u6578\u91cf\uff0c\u61c9\u7d30\u5206\u4f86\u6e90\uff08\u5982\u641c\u5c0b\u5f15\u64ce\u3001\u793e\u7fa4\u5a92\u9ad4\u3001\u4ed8\u8cbb\u5ee3\u544a\uff09\u3002\u6d41\u91cf\u589e\u9577\u9700\u7d50\u5408\u5176\u4ed6\u6307\u6a19\u5206\u6790\u3002<\/li>\n<li><b>\u8f49\u63db\u7387\uff1a<\/b> \u8861\u91cf\u8a2a\u5ba2\u5b8c\u6210\u76ee\u6a19\u884c\u70ba\uff08\u5982\u8cfc\u8cb7\u3001\u8a3b\u518a\uff09\u7684\u6bd4\u4f8b\uff0c\u662f\u8861\u91cf\u884c\u92b7\u6709\u6548\u6027\u7684\u95dc\u9375\u6307\u6a19\u3002<\/li>\n<li><b>\u9867\u5ba2\u7372\u53d6\u6210\u672c\uff1a<\/b> \u8861\u91cf\u7372\u5f97\u65b0\u5ba2\u6236\u7684\u6210\u672c\uff0c\u9700\u5c07\u884c\u92b7\u6210\u672c\u9664\u4ee5\u65b0\u5ba2\u6236\u6578\u3002\u5982\u679cCAC\u904e\u9ad8\uff0c\u5247\u9700\u512a\u5316\u884c\u92b7\u7b56\u7565\u3002<\/li>\n<li><b>\u9867\u5ba2\u7d42\u8eab\u50f9\u503c\uff1a<\/b> \u8861\u91cf\u5ba2\u6236\u5728\u5176\u751f\u547d\u9031\u671f\u5167\u70ba\u516c\u53f8\u5275\u9020\u7684\u50f9\u503c\uff0c\u662f\u8a55\u4f30\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u6548\u76ca\u7684\u91cd\u8981\u6307\u6a19\u3002<\/li>\n<li><b>\u5e73\u5747\u8a02\u55ae\u50f9\u503c\uff1a<\/b> \u8861\u91cf\u6bcf\u7b46\u8a02\u55ae\u7684\u5e73\u5747\u91d1\u984d\uff0c\u63d0\u5347AOV\u80fd\u6709\u6548\u589e\u52a0\u71df\u6536\u3002<\/li>\n<li><b>\u56de\u8cfc\u7387\uff1a<\/b> \u8861\u91cf\u5ba2\u6236\u518d\u6b21\u8cfc\u8cb7\u7684\u6bd4\u4f8b\uff0c\u53cd\u6620\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u548c\u7522\u54c1\u9ecf\u6027\u3002<\/li>\n<li><b>\u793e\u7fa4\u5a92\u9ad4\u4e92\u52d5\u7387\uff1a<\/b> \u8861\u91cf\u793e\u7fa4\u5a92\u9ad4\u8cbc\u6587\u7684\u4e92\u52d5\u6bd4\u4f8b\uff0c\u662f\u8a55\u4f30\u54c1\u724c\u5f71\u97ff\u529b\u7684\u6307\u6a19\u3002<\/li>\n<li><b>\u54c1\u724c\u63d0\u53ca\u91cf\uff1a<\/b> \u8861\u91cf\u54c1\u724c\u5728\u7db2\u8def\u4e0a\u7684\u63d0\u53ca\u6b21\u6578\uff0c\u53cd\u6620\u54c1\u724c\u77e5\u540d\u5ea6\u3002<\/li>\n<li><b>\u96fb\u90f5\u958b\u555f\u7387\u548c\u9ede\u64ca\u7387\uff1a<\/b> \u8861\u91cf\u96fb\u90f5\u884c\u92b7\u6d3b\u52d5\u7684\u6709\u6548\u6027\u3002<\/li>\n<li><b>ROI\uff1a<\/b> \u8861\u91cf\u884c\u92b7\u6295\u8cc7\u7684\u56de\u5831\u7387\uff0c\u9700\u5c07\u6536\u76ca\u6e1b\u53bb\u6210\u672c\u5f8c\u8a08\u7b97\u3002<\/li>\n<\/ul>\n<p><b>\u6700\u5f8c\uff0c\u884c\u92b7\u7e3d\u76e3\u9700\u5b9a\u671f\u6aa2\u8996\u548c\u5206\u6790\u9019\u4e9bKPI\uff0c\u6839\u64da\u6578\u64da\u7d50\u679c\u8abf\u6574\u884c\u92b7\u7b56\u7565\u3002<\/b> \u9019\u9700\u8981\u904b\u7528\u6578\u64da\u5206\u6790\u5de5\u5177\uff0c\u5982Google Analytics\u3001Facebook Insights\uff0c\u4e26\u7d50\u5408A\/B\u6e2c\u8a66\u7b49\u65b9\u6cd5\uff0c\u6301\u7e8c\u512a\u5316\u884c\u92b7\u6d3b\u52d5\uff0c\u63d0\u5347\u6574\u9ad4\u884c\u92b7\u6548\u7387\u8207ROI\u3002<\/p>\n<p><a href=\"https:\/\/guide.104.com.tw\/wow\/job\/2004001017\" target=\"_blank\" rel=\"noopener\">\u53ef\u4ee5\u53c3\u8003 \u884c\u92b7\u7e3d\u76e3\u5de5\u4f5c\u5167\u5bb9<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E9%8A%B7%E7%B8%BD%E7%9B%A3%E5%B7%A5%E4%BD%9C%E5%85%A7%E5%AE%B9%E7%B5%90%E8%AB%96\"><\/span>\u884c\u92b7\u7e3d\u76e3\u5de5\u4f5c\u5167\u5bb9\u7d50\u8ad6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7d9c\u4e0a\u6240\u8ff0\uff0c<b>\u884c\u92b7\u7e3d\u76e3\u5de5\u4f5c\u5167\u5bb9<\/b>\u9060\u8d85\u4e4e\u4e00\u822c\u4eba\u60f3\u50cf\uff0c\u5b83\u4e0d\u50c5\u9700\u8981\u7d2e\u5be6\u7684\u884c\u92b7\u5c08\u696d\u77e5\u8b58\uff0c\u66f4\u9700\u8981\u6574\u5408\u7b56\u7565\u601d\u7dad\u3001\u6578\u64da\u5206\u6790\u80fd\u529b\u3001\u5718\u968a\u9818\u5c0e\u529b\u4ee5\u53ca\u8de8\u90e8\u9580\u5354\u4f5c\u80fd\u529b\u3002\u5f9e\u5e02\u5834\u7814\u7a76\u8207\u5206\u6790\u3001\u54c1\u724c\u5851\u9020\u8207\u7ba1\u7406\u3001\u9810\u7b97\u898f\u5283\u8207\u57f7\u884c\u5230\u5718\u968a\u9818\u5c0e\u8207\u57f9\u8a13\u3001\u7e3e\u6548\u8a55\u4f30\u8207\u6539\u9032\uff0c\u6bcf\u500b\u74b0\u7bc0\u90fd\u74b0\u74b0\u76f8\u6263\uff0c\u90fd\u9700\u8981\u884c\u92b7\u7e3d\u76e3\u4ee5\u5168\u5c40\u89c0\u53ca\u6578\u64da\u9a45\u52d5\u7684\u6c7a\u7b56\u6a21\u5f0f\u4f86\u7cbe\u6e96\u638c\u63e1\u3002  <\/p>\n<p>\u672c\u6587\u6df1\u5165\u63a2\u8a0e\u4e86<b>\u884c\u92b7\u7e3d\u76e3\u5de5\u4f5c\u5167\u5bb9<\/b>\u7684\u6838\u5fc3\u9762\u5411\uff0c\u4e26\u5f37\u8abf\u6578\u64da\u5206\u6790\u5728\u5236\u5b9a\u548c\u8a55\u4f30\u884c\u92b7\u7b56\u7565\u4e2d\u7684\u95dc\u9375\u4f5c\u7528\u3002  \u4e00\u500b\u6210\u529f\u7684\u884c\u92b7\u7e3d\u76e3\u5fc5\u9808\u80fd\u5920\u5c07\u6578\u64da\u8f49\u5316\u70ba\u53ef\u884c\u7684\u7b56\u7565\uff0c\u4e26\u901a\u904e\u8a2d\u5b9a\u660e\u78ba\u7684KPI\uff0c\u8ffd\u8e64\u884c\u92b7\u6d3b\u52d5\u7684\u7e3e\u6548\uff0c\u6301\u7e8c\u512a\u5316\u4ee5\u9054\u5230\u9810\u671f\u7684\u5546\u696d\u76ee\u6a19\u3002  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id=\"%E8%A1%8C%E9%8A%B7%E7%B8%BD%E7%9B%A3%E9%9C%80%E8%A6%81%E5%85%B7%E5%82%99%E5%93%AA%E4%BA%9B%E6%A0%B8%E5%BF%83%E6%8A%80%E8%83%BD%EF%BC%9F\"><\/span>\u884c\u92b7\u7e3d\u76e3\u9700\u8981\u5177\u5099\u54ea\u4e9b\u6838\u5fc3\u6280\u80fd\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u884c\u92b7\u7e3d\u76e3\u9700\u8981\u5177\u5099\u591a\u65b9\u9762\u7684\u6280\u80fd\uff0c\u624d\u80fd\u52dd\u4efb\u9019\u500b\u8907\u96dc\u7684\u89d2\u8272\u3002\u6838\u5fc3\u6280\u80fd\u5305\u542b\uff1a<b>\u7b56\u7565\u6027\u601d\u7dad<\/b>\uff0c\u80fd\u5920\u5236\u5b9a\u4e26\u57f7\u884c\u6574\u9ad4\u884c\u92b7\u7b56\u7565\uff0c\u5305\u542b\u5e02\u5834\u5206\u6790\u3001\u54c1\u724c\u5851\u9020\u3001\u9810\u7b97\u898f\u5283\u7b49\uff1b<b>\u6578\u64da\u5206\u6790\u80fd\u529b<\/b>\uff0c\u80fd\u904b\u7528\u6578\u64da\u5206\u6790\u5de5\u5177\uff0c\u8ffd\u8e64\u884c\u92b7\u6d3b\u52d5\u7e3e\u6548\uff0c\u4e26\u6839\u64da\u6578\u64da\u8abf\u6574\u7b56\u7565\uff1b<b>\u9818\u5c0e\u529b\u548c\u5718\u968a\u7ba1\u7406\u80fd\u529b<\/b>\uff0c\u80fd\u6709\u6548\u9818\u5c0e\u548c\u6fc0\u52f5\u884c\u92b7\u5718\u968a\uff0c\u5206\u914d\u4efb\u52d9\u4e26\u8ffd\u8e64\u9032\u5ea6\uff1b<b>\u8de8\u90e8\u9580\u5354\u4f5c\u80fd\u529b<\/b>\uff0c\u80fd\u8207\u5176\u4ed6\u90e8\u9580\uff08\u4f8b\u5982\u7522\u54c1\u958b\u767c\u3001\u92b7\u552e\u3001\u5ba2\u670d\u7b49\uff09\u6709\u6548\u6e9d\u901a\u8207\u5408\u4f5c\uff1b\u4ee5\u53ca<b>\u6e9d\u901a\u80fd\u529b<\/b>\uff0c\u80fd\u6e05\u6670\u5730\u5411\u7ba1\u7406\u5c64\u548c\u5718\u968a\u6210\u54e1\u50b3\u9054\u8cc7\u8a0a\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E9%8A%B7%E7%B8%BD%E7%9B%A3%E7%9A%84%E5%B7%A5%E4%BD%9C%E6%97%A5%E5%B8%B8%E6%98%AF%E4%BB%80%E9%BA%BC%E6%A8%A3%E5%AD%90%EF%BC%9F\"><\/span>\u884c\u92b7\u7e3d\u76e3\u7684\u5de5\u4f5c\u65e5\u5e38\u662f\u4ec0\u9ebc\u6a23\u5b50\uff1f<span 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