{"id":3688,"date":"2024-03-28T12:24:30","date_gmt":"2024-03-28T04:24:30","guid":{"rendered":"http:\/\/ip-bec.com\/Lionec\/3688\/"},"modified":"2026-10-23T00:34:33","modified_gmt":"2026-10-22T16:34:33","slug":"edm%e8%a1%8c%e9%8a%b7%e6%98%af%e4%bb%80%e9%ba%bc","status":"publish","type":"post","link":"https:\/\/godwasthelord.com\/?p=3688","title":{"rendered":"EDM\u884c\u92b7\u662f\u4ec0\u9ebc\uff1f\u4e2d\u5c0f\u4f01\u696d\u9ad8\u6548\u7372\u5ba2\u7684\u5b8c\u6574\u6559\u5b78\u6307\u5357"},"content":{"rendered":"<p>EDM\u884c\u92b7\u662f\u4ec0\u9ebc\uff1f\u7c21\u55ae\u4f86\u8aaa\uff0c\u5c31\u662f\u900f\u904e\u96fb\u5b50\u90f5\u4ef6\u9032\u884c\u7684\u76f4\u63a5\u884c\u92b7\uff0c\u5b83\u6bd4\u50b3\u7d71\u90f5\u4ef6\u66f4\u7d93\u6fdf\u3001\u901f\u5ea6\u66f4\u5feb\uff0c\u4e5f\u66f4\u80fd\u7cbe\u6e96\u9396\u5b9a\u76ee\u6a19\u5ba2\u6236\u3002  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<a href='https:\/\/godwasthelord.com\/?p=3686' target='_blank'>\u901a\u8def\u7b56\u7565\u6709\u54ea\u4e9b\uff1f\u9ad8\u6548\u62d3\u5c55\u7dda\u4e0a\u7dda\u4e0b\u92b7\u552e\u901a\u8def\u5b8c\u6574\u653b\u7565<br \/>\n<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u5167\u5bb9\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 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href=\"https:\/\/godwasthelord.com\/?p=3688\/#%E5%A6%82%E4%BD%95%E9%96%8B%E5%A7%8B%E9%80%B2%E8%A1%8CEDM%E8%A1%8C%E9%8A%B7%EF%BC%9F%E6%9C%89%E5%93%AA%E4%BA%9B%E9%87%8D%E8%A6%81%E7%9A%84%E6%AD%A5%E9%A9%9F%E9%9C%80%E8%A6%81%E9%81%B5%E5%BE%AA%EF%BC%9F\" >\u5982\u4f55\u958b\u59cb\u9032\u884cEDM\u884c\u92b7\uff1f\u6709\u54ea\u4e9b\u91cd\u8981\u7684\u6b65\u9a5f\u9700\u8981\u9075\u5faa\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/godwasthelord.com\/?p=3688\/#EDM%E8%A1%8C%E9%8A%B7%E7%9A%84%E6%88%90%E6%95%88%E5%A6%82%E4%BD%95%E8%A1%A1%E9%87%8F%EF%BC%9F%E6%9C%89%E5%93%AA%E4%BA%9B%E9%97%9C%E9%8D%B5%E6%8C%87%E6%A8%99%E9%9C%80%E8%A6%81%E9%97%9C%E6%B3%A8%EF%BC%9F\" >EDM\u884c\u92b7\u7684\u6210\u6548\u5982\u4f55\u8861\u91cf\uff1f\u6709\u54ea\u4e9b\u95dc\u9375\u6307\u6a19\u9700\u8981\u95dc\u6ce8\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"EDM%E8%A1%8C%E9%8A%B7%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F%E5%88%9D%E6%8E%A2%E9%9B%BB%E5%AD%90%E9%83%B5%E4%BB%B6%E8%A1%8C%E9%8A%B7%E7%9A%84%E5%A8%81%E5%8A%9B\"><\/span>EDM\u884c\u92b7\u662f\u4ec0\u9ebc\uff1f\u521d\u63a2\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7684\u5a01\u529b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u6578\u4f4d\u6642\u4ee3\uff0c\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\uff08EDM\uff0cElectronic Direct Mail\uff09\u4ee5\u5176\u4f4e\u6210\u672c\u3001\u5feb\u901f\u50b3\u905e\u548c\u7cbe\u6e96\u6295\u653e\u7684\u512a\u52e2\uff0c\u6210\u70ba\u4e2d\u5c0f\u4f01\u696d\u7372\u5ba2\u7684\u6709\u6548\u5de5\u5177\u3002\u8207\u50b3\u7d71\u90f5\u4ef6\u76f8\u6bd4\uff0cEDM\u80fd\u66f4\u5feb\u5730\u5c07\u4fc3\u92b7\u8a0a\u606f\u3001\u7522\u54c1\u8cc7\u8a0a\u548c\u54c1\u724c\u6545\u4e8b\u76f4\u63a5\u9001\u9054\u76ee\u6a19\u5ba2\u6236\u7684\u96fb\u5b50\u90f5\u7bb1\uff0c\u63d0\u5347\u884c\u92b7\u6548\u7387\u3002<\/p>\n<p>EDM\u7684\u512a\u52e2\u5728\u65bc\u5176\u7a69\u5b9a\u4e14\u53ef\u63a7\u7684\u89f8\u53ca\u7387\uff0c\u4f01\u696d\u53ea\u9700\u78ba\u4fdd\u90f5\u4ef6\u80fd\u6210\u529f\u9001\u9054\u5373\u53ef\u3002\u6b64\u5916\uff0c\u900f\u904e\u8cc7\u6599\u5eab\u7ba1\u7406\uff0cEDM\u80fd\u7cbe\u6e96\u9396\u5b9a\u6700\u6709\u53ef\u80fd\u8f49\u5316\u7684\u53d7\u773e\uff0c\u63d0\u9ad8\u884c\u92b7\u6548\u679c\u3002\u5f37\u5927\u7684\u6578\u64da\u8ffd\u8e64\u548c\u5206\u6790\u80fd\u529b\u5247\u5e6b\u52a9\u4f01\u696d\u6301\u7e8c\u512a\u5316\u90f5\u4ef6\u5167\u5bb9\u548c\u7b56\u7565\u3002<\/p>\n<p>\u6210\u529f\u7684EDM\u884c\u92b7\u9700\u5468\u5168\u7684\u7b56\u7565\u898f\u5283\u548c\u7cbe\u7d30\u7684\u57f7\u884c\uff0c\u5305\u62ec\u4e86\u89e3\u5ba2\u7fa4\u9700\u6c42\u3001\u8a2d\u8a08\u5438\u5f15\u7684\u90f5\u4ef6\u5167\u5bb9\u53ca\u76e3\u63a7\u6578\u64da\u3002\u5728\u5f8c\u7e8c\u7ae0\u7bc0\u4e2d\uff0c\u6211\u5011\u5c07\u6df1\u5165\u63a2\u8a0eEDM\u7b56\u7565\u3001\u90f5\u4ef6\u8a2d\u8a08\u3001A\/B\u6e2c\u8a66\u53ca\u90f5\u4ef6\u81ea\u52d5\u5316\uff0c\u52a9\u60a8\u638c\u63e1EDM\u7cbe\u9ad3\uff0c\u6709\u6548\u63d0\u5347\u92b7\u552e\u984d\u3002<\/p>\n<p>\u7e3d\u4e4b\uff0cEDM\u884c\u92b7\u662f\u4e00\u7a2e\u9700\u8981\u7b56\u7565\u6027\u601d\u8003\u548c\u6301\u7e8c\u512a\u5316\u7684\u6574\u5408\u884c\u92b7\u65b9\u5f0f\uff0c\u80fd\u6709\u6548\u57f9\u990a\u5ba2\u6236\u95dc\u4fc2\u4e26\u589e\u9577\u92b7\u552e\u3002\u5728\u9019\u500b\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\uff0c\u5584\u7528EDM\u884c\u92b7\u5c07\u662f\u4e2d\u5c0f\u4f01\u696d\u53d6\u5f97\u6210\u529f\u7684\u95dc\u9375\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E8%92%90%E9%9B%86%E9%AB%98%E8%B3%AA%E9%87%8FEDM%E5%90%8D%E5%96%AE%EF%BC%9F%E4%BD%A0%E7%9A%84%E9%AB%98%E6%95%88%E7%8D%B2%E5%AE%A2%E7%AC%AC%E4%B8%80%E6%AD%A5\"><\/span>\u5982\u4f55\u8490\u96c6\u9ad8\u8cea\u91cfEDM\u540d\u55ae\uff1f\u4f60\u7684\u9ad8\u6548\u7372\u5ba2\u7b2c\u4e00\u6b65<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u64c1\u6709\u9ad8\u8cea\u91cf\u7684EDM\u540d\u55ae\u662f\u6210\u529fEDM\u884c\u92b7\u7684\u57fa\u77f3\u3002\u7f3a\u4e4f\u6b63\u78ba\u7684\u76ee\u6a19\u5ba2\u6236\u540d\u55ae\uff0c\u7121\u8ad6\u90f5\u4ef6\u8a2d\u8a08\u591a\u7cbe\u7f8e\uff0c\u7b56\u7565\u591a\u5b8c\u5584\uff0c\u90fd\u96e3\u4ee5\u767c\u63ee\u6700\u5927\u6548\u679c\uff0c\u751a\u81f3\u53ef\u80fd\u6d6a\u8cbb\u8cc7\u6e90\u6216\u89f8\u72af\u96b1\u79c1\u6cd5\u898f\u3002\u56e0\u6b64\uff0c\u4e2d\u5c0f\u4f01\u696d\u9700\u8981\u638c\u63e1\u6709\u6548\u8490\u96c6EDM\u540d\u55ae\u7684\u6280\u80fd\u3002\u63a5\u4e0b\u4f86\uff0c\u6211\u5c07\u5206\u4eab\u5be6\u7528\u65b9\u6cd5\uff0c\u5e6b\u52a9\u4f60\u5efa\u7acb\u9ad8\u8cea\u91cf\u540d\u55ae\uff0c\u4e26\u907f\u514d\u5e38\u898b\u932f\u8aa4\u3002<\/p>\n<p><b>\u7b2c\u4e00\u6b65\uff1a\u591a\u7ba1\u9053\u4f48\u5efa\uff0c\u7cbe\u6e96\u9396\u5b9a\u76ee\u6a19\u5ba2\u7fa4<\/b><\/p>\n<p>\u4e0d\u8981\u53ea\u4f9d\u8cf4\u55ae\u4e00\u7ba1\u9053\u8490\u96c6\u540d\u55ae\uff01\u63a1\u53d6\u591a\u5143\u7b56\u7565\uff0c\u6700\u5927\u5316\u540d\u55ae\u7684\u6578\u91cf\u548c\u8cea\u91cf\u3002\u4ee5\u4e0b\u662f\u5e7e\u500b\u6709\u6548\u7684\u7ba1\u9053\uff1a<\/p>\n<ul>\n<li><b>\u5b98\u7db2\u8a3b\u518a\u6703\u54e1\uff1a<\/b>\u8a2d\u8a08\u7c21\u55ae\u660e\u77ad\u7684\u8a3b\u518a\u6d41\u7a0b\uff0c\u63d0\u4f9b\u8a98\u56e0\u5982\u5c08\u5c6c\u6298\u6263\u548c\u65b0\u54c1\u8cc7\u8a0a\uff0c\u9f13\u52f5\u8a2a\u5ba2\u8a3b\u518a\u3002\u78ba\u4fdd\u660e\u78ba\u544a\u77e5\u7528\u6236\u96fb\u5b50\u90f5\u4ef6\u7684\u4f7f\u7528\u65b9\u5f0f\uff0c\u4e26\u7372\u5f97\u4ed6\u5011\u7684\u540c\u610f\u3002<\/li>\n<li><b>\u5be6\u9ad4\u6d3b\u52d5\u8207\u5c55\u89bd\uff1a<\/b>\u53c3\u52a0\u76f8\u95dc\u7522\u696d\u7684\u5c55\u89bd\u6216\u8209\u8fa6\u6d3b\u52d5\uff0c\u900f\u904e\u73fe\u5834\u6383\u63cfQR code\u3001\u586b\u5beb\u554f\u5377\u6216\u62bd\u734e\u8490\u96c6\u540d\u55ae\uff0c\u8207\u6f5b\u5728\u5ba2\u6236\u4e92\u52d5\uff0c\u6536\u96c6\u66f4\u6e96\u78ba\u7684\u4fe1\u606f\u3002<\/li>\n<li><b>\u554f\u5377\u8abf\u67e5\u8207\u8868\u55ae\uff1a<\/b>\u8a2d\u8a08\u7cbe\u7f8e\u7684\u7dda\u4e0a\u554f\u5377\u6216\u8868\u55ae\uff0c\u63d0\u4f9b\u6709\u50f9\u503c\u5167\u5bb9\u6216\u734e\u52f5\uff0c\u5438\u5f15\u76ee\u6a19\u5ba2\u7fa4\u586b\u5beb\u3002\u78ba\u4fdd\u554f\u984c\u7c21\u6f54\uff0c\u4ee5\u63d0\u9ad8\u586b\u5beb\u7387\u3002<\/li>\n<li><b>\u793e\u7fa4\u5a92\u9ad4\u4e92\u52d5\uff1a<\/b>\u5229\u7528\u793e\u7fa4\u5a92\u9ad4\u5e73\u53f0\u5982Facebook\u3001Instagram\uff0c\u900f\u904e\u4e92\u52d5\u8cbc\u6587\u548c\u62bd\u734e\u6d3b\u52d5\uff0c\u9f13\u52f5\u76ee\u6a19\u5ba2\u7fa4\u7559\u4e0b\u96fb\u5b50\u90f5\u4ef6\u3002\u5728\u6d3b\u52d5\u898f\u5247\u4e2d\u660e\u793a\u8cc7\u6599\u4f7f\u7528\u65b9\u5f0f\u3002<\/li>\n<li><b>\u90e8\u843d\u683c\u8207\u5167\u5bb9\u884c\u92b7\uff1a<\/b>\u64b0\u5beb\u9ad8\u54c1\u8cea\u90e8\u843d\u683c\u6587\u7ae0\uff0c\u5438\u5f15\u76ee\u6a19\u5ba2\u7fa4\u8a2a\u554f\u4f60\u7684\u7db2\u7ad9\u3002\u5728\u6587\u7ae0\u4e2d\u52a0\u5165\u96fb\u5b50\u90f5\u4ef6\u8a02\u95b1\u8868\u55ae\uff0c\u8b93\u8b80\u8005\u8a02\u95b1\u96fb\u5b50\u5831\uff0c\u63a5\u6536\u6700\u65b0\u8cc7\u8a0a\u3002<\/li>\n<li><b>\u5408\u4f5c\u5925\u4f34\uff1a<\/b>\u8207\u540c\u7522\u696d\u6216\u76f8\u95dc\u7522\u696d\u5408\u4f5c\u5925\u4f34\u4e92\u63db\u540d\u55ae\u8cc7\u6e90\uff0c\u6709\u6548\u64f4\u5927\u4f60\u7684\u540d\u55ae\u898f\u6a21\uff0c\u63a5\u89f8\u66f4\u591a\u6f5b\u5728\u5ba2\u6236\u3002<\/li>\n<\/ul>\n<p><b>\u7b2c\u4e8c\u6b65\uff1a\u63d0\u4f9b\u8a98\u56e0\uff0c\u63d0\u5347\u53c3\u8207\u610f\u9858<\/b><\/p>\n<p>\u4eba\u5011\u901a\u5e38\u4e0d\u6703\u96a8\u4fbf\u63d0\u4f9b\u500b\u4eba\u4fe1\u606f\uff0c\u56e0\u6b64\u4f60\u9700\u8981\u63d0\u4f9b\u8a98\u56e0\u5438\u5f15\u4ed6\u5011\u586b\u5beb\u8868\u55ae\u6216\u8a3b\u518a\u3002\u8a98\u56e0\u53ef\u4ee5\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><b>\u6298\u6263\u5238\uff1a<\/b>\u63d0\u4f9b\u91d1\u984d\u6298\u6263\uff0c\u5438\u5f15\u5ba2\u6236\u8cfc\u8cb7\u7522\u54c1\u6216\u670d\u52d9\u3002<\/li>\n<li><b>\u514d\u8cbb\u8a66\u7528\u54c1\u6216\u8a66\u7528\u7248\uff1a<\/b>\u8b93\u5ba2\u6236\u8a66\u7528\u7522\u54c1\uff0c\u63d0\u9ad8\u8f49\u63db\u7387\u3002<\/li>\n<li><b>\u7368\u5bb6\u5167\u5bb9\uff1a<\/b>\u63d0\u4f9b\u6703\u54e1\u5c08\u5c6c\u5167\u5bb9\uff0c\u5982\u96fb\u5b50\u66f8\u6216\u7368\u5bb6\u512a\u60e0\u3002<\/li>\n<li><b>\u62bd\u734e\u6d3b\u52d5\uff1a<\/b>\u8209\u8fa6\u62bd\u734e\uff0c\u63d0\u9ad8\u5ba2\u6236\u7684\u53c3\u8207\u5ea6\u3002<\/li>\n<li><b>\u6703\u54e1\u7a4d\u5206\u5236\u5ea6\uff1a<\/b>\u5efa\u7acb\u5b9a\u5236\u7684\u6703\u54e1\u7a4d\u5206\u5236\u5ea6\uff0c\u8b93\u5ba2\u6236\u7d2f\u7a4d\u7a4d\u5206\u4ee5\u63db\u53d6\u734e\u52f5\u3002<\/li>\n<\/ul>\n<p><b>\u7b2c\u4e09\u6b65\uff1a\u9075\u5b88\u6cd5\u898f\uff0c\u4fdd\u8b77\u5ba2\u6236\u96b1\u79c1<\/b><\/p>\n<p>\u5728\u8490\u96c6EDM\u540d\u55ae\u6642\uff0c\u52d9\u5fc5\u9075\u5b88\u500b\u8cc7\u6cd5\uff0c\u4fdd\u8b77\u5ba2\u6236\u96b1\u79c1\u3002\u5207\u52ff\u8cfc\u8cb7\u4f4e\u8cea\u91cf\u540d\u55ae\u6216\u672a\u7d93\u540c\u610f\u767c\u9001EDM\uff0c\u4ee5\u514d\u89f8\u6cd5\u4e26\u640d\u5bb3\u54c1\u724c\u5f62\u8c61\u3002\u5728\u8490\u96c6\u540d\u55ae\u6642\uff0c\u53d6\u5f97\u5ba2\u6236\u660e\u78ba\u540c\u610f\uff0c\u4e26\u544a\u77e5\u4ed6\u5011\u96fb\u5b50\u90f5\u4ef6\u7684\u4f7f\u7528\u65b9\u5f0f\u3002<\/p>\n<p>\u8a18\u4f4f\uff0c\u9ad8\u8cea\u91cf\u7684EDM\u540d\u55ae\u662f\u6210\u529fEDM\u884c\u92b7\u7684\u95dc\u9375\u3002\u900f\u904e\u4e0a\u8ff0\u6b65\u9a5f\uff0c\u4f60\u53ef\u4ee5\u6709\u6548\u6536\u96c6\u7b26\u5408\u76ee\u6a19\u5ba2\u7fa4\u7684\u9ad8\u8cea\u91cf\u540d\u55ae\uff0c\u70baEDM\u884c\u92b7\u5960\u5b9a\u5805\u5be6\u57fa\u790e\u3002<\/p>\n<div 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Photos provided by unsplash<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%96%84%E7%94%A8EDM%E6%A8%A1%E6%9D%BF%EF%BC%9A%E6%8F%90%E5%8D%87%E6%95%88%E7%8E%87%EF%BC%8C%E7%AF%80%E7%9C%81%E6%99%82%E9%96%93\"><\/span>\u5584\u7528EDM\u6a21\u677f\uff1a\u63d0\u5347\u6548\u7387\uff0c\u7bc0\u7701\u6642\u9593<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u5feb\u7bc0\u594f\u7684\u5546\u696d\u74b0\u5883\u4e2d\uff0c\u6642\u9593\u81f3\u95dc\u91cd\u8981\u3002\u92b7\u552e\u5718\u968a\u901a\u5e38\u9762\u5c0d\u5de8\u5927\u7684\u58d3\u529b\uff0c\u9700\u8981\u8655\u7406\u6f5b\u5728\u5ba2\u6236\u958b\u767c\u3001\u5ba2\u6236\u95dc\u4fc2\u7dad\u8b77\u53ca\u92b7\u552e\u6d41\u7a0b\u7d30\u7bc0\u3002\u5118\u7ba1\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u662f\u4e00\u7a2e\u9ad8\u6548\u7684\u71df\u92b7\u5de5\u5177\uff0c\u4f46\u4e0d\u7576\u4f7f\u7528\u6703\u6210\u70ba\u8ca0\u64d4\u3002\u56e0\u6b64\uff0c\u5584\u7528EDM\u6a21\u677f\u80fd\u986f\u8457\u63d0\u5347\u6548\u7387\uff0c\u7bc0\u7701\u6642\u9593\u3002<\/p>\n<p><b>\u4ec0\u9ebc\u662fEDM\u6a21\u677f\uff1f<\/b> \u7c21\u55ae\u4f86\u8aaa\uff0cEDM\u6a21\u677f\u662f\u9810\u8a2d\u7684\u96fb\u5b50\u90f5\u4ef6\u6a23\u677f\uff0c\u5305\u542b\u4e3b\u984c\u3001\u6a19\u984c\u3001\u5167\u5bb9\u6846\u67b6\u3001\u5716\u7247\u4f4d\u7f6e\u53ca\u6309\u9215\u7b49\u5143\u7d20\u3002\u92b7\u552e\u5718\u968a\u7121\u9700\u5f9e\u96f6\u958b\u59cb\u8a2d\u8a08\uff0c\u53ea\u9700\u6839\u64da\u6d3b\u52d5\u4e3b\u984c\u548c\u76ee\u6a19\u53d7\u773e\u4fee\u6539\u5167\u5bb9\uff0c\u5927\u5e45\u7e2e\u77ed\u88fd\u4f5c\u6642\u9593\uff0c\u63d0\u5347\u5de5\u4f5c\u6548\u7387\u3002<\/p>\n<p><b>EDM\u6a21\u677f\u5982\u4f55\u7bc0\u7701\u6642\u9593\uff1f<\/b><\/p>\n<ul>\n<li><b>\u6e1b\u5c11\u91cd\u8907\u5de5\u4f5c\uff1a<\/b> \u7576\u5718\u968a\u6bcf\u6708\u9700\u8981\u767c\u9001\u6578\u5341\u81f3\u6578\u767e\u5c01EDM\u6642\uff0c\u4f7f\u7528\u6a21\u677f\u53ef\u907f\u514d\u5f9e\u982d\u8a2d\u8a08\uff0c\u5feb\u901f\u5b8c\u6210\u96fb\u90f5\u88fd\u4f5c\uff0c\u5c07\u6642\u9593\u7528\u65bc\u66f4\u91cd\u8981\u7684\u4efb\u52d9\u3002<\/li>\n<li><b>\u78ba\u4fdd\u54c1\u724c\u4e00\u81f4\u6027\uff1a<\/b> EDm\u6a21\u677f\u5e6b\u52a9\u4fdd\u6301\u4e00\u81f4\u7684\u8a2d\u8a08\u98a8\u683c\u3001\u984f\u8272\u548clogo\uff0c\u63d0\u5347\u54c1\u724c\u5f62\u8c61\uff0c\u8b93\u5ba2\u6236\u66f4\u5bb9\u6613\u8a18\u4f4f\u4f60\u7684\u54c1\u724c\u3002<\/li>\n<li><b>\u63d0\u9ad8\u96fb\u90f5\u8cea\u91cf\uff1a<\/b> \u5c08\u696d\u8a2d\u8a08\u7684\u6a21\u677f\u901a\u5e38\u64c1\u6709\u66f4\u597d\u7684\u53ef\u8b80\u6027\u548c\u5438\u5f15\u529b\uff0c\u9032\u800c\u63d0\u5347\u958b\u4fe1\u7387\u548c\u9ede\u64ca\u7387\u3002<\/li>\n<li><b>\u7c21\u5316\u5de5\u4f5c\u6d41\u7a0b\uff1a<\/b> \u8a31\u591a\u96fb\u90f5\u884c\u92b7\u5e73\u53f0\u63d0\u4f9b\u6a21\u677f\u5eab\uff0c\u5718\u968a\u6210\u54e1\u53ef\u65b9\u4fbf\u7ba1\u7406\u548c\u4f7f\u7528\u6a21\u677f\uff0c\u9032\u4e00\u6b65\u7c21\u5316\u6d41\u7a0b\u3002<\/li>\n<li><b>A\/B\u6e2c\u8a66\u66f4\u6709\u6548\u7387\uff1a<\/b> \u4f7f\u7528\u6a21\u677f\u53ef\u8f15\u9b06\u5efa\u7acb\u4e0d\u540c\u7248\u672c\u9032\u884cA\/B\u6e2c\u8a66\uff0c\u6301\u7e8c\u512a\u5316\u884c\u92b7\u6548\u679c\u3002<\/li>\n<\/ul>\n<p><b>\u9078\u64c7\u5408\u9069\u7684EDM\u6a21\u677f\u548c\u5de5\u5177\uff1a<\/b> \u5e02\u9762\u4e0a\u6709\u591a\u7a2e\u96fb\u90f5\u884c\u92b7\u5e73\u53f0\uff0c\u5982Mailchimp\u548cCampaign Monitor\u53ef\u4f9b\u9078\u64c7\u3002\u9700\u8981\u6839\u64da\u9810\u7b97\u3001\u6280\u8853\u80fd\u529b\u548c\u696d\u52d9\u9700\u6c42\u4f5c\u51fa\u9078\u64c7\uff0c\u5efa\u8b70\u5148\u8a66\u7528\u5404\u5e73\u53f0\u7684\u514d\u8cbb\u7248\u672c\u3002<\/p>\n<p><b>2024\u5e74EDM\u884c\u92b7\u4f9d\u7136\u6709\u6548\uff01<\/b> \u96d6\u7136\u65b0\u884c\u92b7\u6e20\u9053\u4e0d\u65b7\u6e67\u73fe\uff0c\u4f46EDM\u884c\u92b7\u4ecd\u662f\u4e2d\u5c0f\u4f01\u696d\u7372\u5ba2\u548c\u7dad\u8b77\u5ba2\u6236\u95dc\u4fc2\u7684\u6709\u6548\u5de5\u5177\u3002\u95dc\u9375\u5728\u65bc\u5982\u4f55\u5229\u7528EDM\u6a21\u677f\u63d0\u5347\u6548\u7387\uff0c\u5275\u9020\u9ad8\u54c1\u8cea\u5167\u5bb9\uff0c\u4e26\u91dd\u5c0d\u4e0d\u540c\u53d7\u773e\u9032\u884c\u500b\u6027\u5316\u8a2d\u5b9a\u3002<\/p>\n<p>\u7e3d\u800c\u8a00\u4e4b\uff0c\u5584\u7528EDM\u6a21\u677f\u4e0d\u50c5\u80fd\u7bc0\u7701\u6642\u9593\u548c\u7cbe\u529b\uff0c\u9084\u80fd\u63d0\u5347\u96fb\u90f5\u884c\u92b7\u7684\u6548\u7387\u548c\u6548\u679c\uff0c\u78ba\u4fdd\u4f60\u7684\u884c\u92b7\u6295\u8cc7\u7372\u5f97\u6700\u5927\u56de\u5831\u3002\u7acb\u5373\u958b\u59cb\u63a2\u7d22EDM\u6a21\u677f\u7684\u5a01\u529b\u5427\uff01<\/p>\n<table>\n<caption><b>\u5584\u7528EDM\u6a21\u677f\uff1a\u63d0\u5347\u6548\u7387\uff0c\u7bc0\u7701\u6642\u9593<\/b><\/caption>\n<tr>\n<th>\u512a\u9ede<\/th>\n<th>\u8aaa\u660e<\/th>\n<\/tr>\n<tr>\n<td><b>\u4ec0\u9ebc\u662fEDM\u6a21\u677f\uff1f<\/b><\/td>\n<td>\u9810\u8a2d\u7684\u96fb\u5b50\u90f5\u4ef6\u6a23\u677f\uff0c\u5305\u542b\u4e3b\u984c\u3001\u6a19\u984c\u3001\u5167\u5bb9\u6846\u67b6\u3001\u5716\u7247\u4f4d\u7f6e\u53ca\u6309\u9215\u7b49\u5143\u7d20\uff0c\u65b9\u4fbf\u5feb\u901f\u88fd\u4f5cEDM\u3002<\/td>\n<\/tr>\n<tr>\n<td><b>\u5982\u4f55\u7bc0\u7701\u6642\u9593\uff1f<\/b><\/td>\n<td>\n<ul>\n<li><b>\u6e1b\u5c11\u91cd\u8907\u5de5\u4f5c\uff1a<\/b>\u907f\u514d\u5f9e\u982d\u8a2d\u8a08\uff0c\u5feb\u901f\u5b8c\u6210\u96fb\u90f5\u88fd\u4f5c\u3002<\/li>\n<li><b>\u78ba\u4fdd\u54c1\u724c\u4e00\u81f4\u6027\uff1a<\/b>\u4fdd\u6301\u4e00\u81f4\u7684\u8a2d\u8a08\u98a8\u683c\u3001\u984f\u8272\u548clogo\uff0c\u63d0\u5347\u54c1\u724c\u5f62\u8c61\u3002<\/li>\n<li><b>\u63d0\u9ad8\u96fb\u90f5\u8cea\u91cf\uff1a<\/b>\u63d0\u5347\u53ef\u8b80\u6027\u548c\u5438\u5f15\u529b\uff0c\u9032\u800c\u63d0\u5347\u958b\u4fe1\u7387\u548c\u9ede\u64ca\u7387\u3002<\/li>\n<li><b>\u7c21\u5316\u5de5\u4f5c\u6d41\u7a0b\uff1a<\/b>\u65b9\u4fbf\u7ba1\u7406\u548c\u4f7f\u7528\u6a21\u677f\uff0c\u7c21\u5316\u6d41\u7a0b\u3002<\/li>\n<li><b>A\/B\u6e2c\u8a66\u66f4\u6709\u6548\u7387\uff1a<\/b>\u8f15\u9b06\u5efa\u7acb\u4e0d\u540c\u7248\u672c\u9032\u884cA\/B\u6e2c\u8a66\uff0c\u512a\u5316\u884c\u92b7\u6548\u679c\u3002<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td><b>\u9078\u64c7\u5408\u9069\u7684\u5de5\u5177<\/b><\/td>\n<td>\u5e02\u9762\u4e0a\u6709\u591a\u7a2e\u96fb\u90f5\u884c\u92b7\u5e73\u53f0(\u5982Mailchimp\u548cCampaign Monitor)\u53ef\u4f9b\u9078\u64c7\uff0c\u9700\u6839\u64da\u9810\u7b97\u3001\u6280\u8853\u80fd\u529b\u548c\u696d\u52d9\u9700\u6c42\u9078\u64c7\u3002<\/td>\n<\/tr>\n<tr>\n<td><b>2024\u5e74EDM\u884c\u92b7\u4f9d\u7136\u6709\u6548<\/b><\/td>\n<td>EDM\u884c\u92b7\u4ecd\u662f\u4e2d\u5c0f\u4f01\u696d\u7372\u5ba2\u548c\u7dad\u8b77\u5ba2\u6236\u95dc\u4fc2\u7684\u6709\u6548\u5de5\u5177\uff0c\u95dc\u9375\u5728\u65bc\u5229\u7528EDM\u6a21\u677f\u63d0\u5347\u6548\u7387\uff0c\u5275\u9020\u9ad8\u54c1\u8cea\u5167\u5bb9\uff0c\u4e26\u9032\u884c\u500b\u6027\u5316\u8a2d\u5b9a\u3002<\/td>\n<\/tr>\n<tr>\n<td><b>\u7e3d\u7d50<\/b><\/td>\n<td>\u5584\u7528EDM\u6a21\u677f\u80fd\u7bc0\u7701\u6642\u9593\u548c\u7cbe\u529b\uff0c\u63d0\u5347\u96fb\u90f5\u884c\u92b7\u6548\u7387\u548c\u6548\u679c\uff0c\u78ba\u4fdd\u884c\u92b7\u6295\u8cc7\u7372\u5f97\u6700\u5927\u56de\u5831\u3002<\/td>\n<\/tr>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"eDM%E5%A6%82%E4%BD%95%E6%8F%90%E5%8D%87%E5%AE%A2%E6%88%B6%E9%97%9C%E4%BF%82%EF%BC%9F%E6%89%93%E9%80%A0%E7%84%A1%E7%B8%AB%E7%9A%84%E5%AE%A2%E6%88%B6%E6%97%85%E7%A8%8B\"><\/span>eDM\u5982\u4f55\u63d0\u5347\u5ba2\u6236\u95dc\u4fc2\uff1f\u6253\u9020\u7121\u7e2b\u7684\u5ba2\u6236\u65c5\u7a0b<span 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href=\"https:\/\/welly.tw\/blog\/electronic-direct-mail\" target=\"_blank\" rel=\"noopener\">\u53ef\u4ee5\u53c3\u8003 edm\u884c\u92b7\u662f\u4ec0\u9ebc<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"EDM%E8%A1%8C%E9%8A%B7%E6%98%AF%E4%BB%80%E9%BA%BC%E7%B5%90%E8%AB%96\"><\/span>EDM\u884c\u92b7\u662f\u4ec0\u9ebc\u7d50\u8ad6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u56de\u9867\u672c\u6587\uff0c\u6211\u5011\u6df1\u5165\u63a2\u8a0e\u4e86\u300cEDM\u884c\u92b7\u662f\u4ec0\u9ebc\u300d\uff0c\u4e26\u4e86\u89e3\u5230\u5b83\u4e26\u975e\u55ae\u7d14\u7684\u96fb\u5b50\u90f5\u4ef6\u767c\u9001\uff0c\u800c\u662f\u6574\u5408\u884c\u92b7\u7b56\u7565\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u74b0\u3002\u5f9e\u5efa\u7acb\u9ad8\u8cea\u91cfEDM\u540d\u55ae\uff0c\u5230\u5584\u7528EDM\u6a21\u677f\u63d0\u5347\u6548\u7387\uff0c\u518d\u5230\u904b\u7528\u500b\u6027\u5316\u90f5\u4ef6\u63d0\u5347\u5ba2\u6236\u95dc\u4fc2\uff0c\u6bcf\u500b\u74b0\u7bc0\u90fd\u74b0\u74b0\u76f8\u6263\uff0c\u6700\u7d42\u76ee\u6a19\u90fd\u662f\u63d0\u5347\u696d\u52d9\u7e3e\u6548\u3002  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id=\"EDM%E8%A1%8C%E9%8A%B7%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F%E5%B8%B8%E8%A6%8B%E5%95%8F%E9%A1%8C%E5%BF%AB%E9%80%9FFAQ\"><\/span>EDM\u884c\u92b7\u662f\u4ec0\u9ebc\uff1f\u5e38\u898b\u554f\u984c\u5feb\u901fFAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%E4%BB%80%E9%BA%BC%E6%98%AFEDM%E8%A1%8C%E9%8A%B7%EF%BC%8C%E5%AE%83%E8%88%87%E5%82%B3%E7%B5%B1%E9%83%B5%E4%BB%B6%E8%A1%8C%E9%8A%B7%E6%9C%89%E4%BB%80%E9%BA%BC%E4%B8%8D%E5%90%8C%EF%BC%9F\"><\/span>\u4ec0\u9ebc\u662fEDM\u884c\u92b7\uff0c\u5b83\u8207\u50b3\u7d71\u90f5\u4ef6\u884c\u92b7\u6709\u4ec0\u9ebc\u4e0d\u540c\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>EDM\u884c\u92b7\uff08Electronic Direct 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