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class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B2B\u884c\u92b7\u7684\u6838\u5fc3\u5728\u65bc\u7406\u89e3\u5e02\u5834\u8108\u7d61\u548c\u5ba2\u6236\u9700\u6c42\uff0c\u4e26\u6839\u64da\u9019\u4e9b\u6d1e\u5bdf\u5236\u5b9a\u7cbe\u6e96\u7b56\u7565\u3002\u901a\u904e\u6578\u64da\u5206\u6790\uff0c\u6211\u5011\u80fd\u5c07\u51b0\u51b7\u7684\u6578\u5b57\u8f49\u5316\u70ba\u6709\u50f9\u503c\u7684\u5546\u696d\u898b\u89e3\uff0c\u5f9e\u800c\u6fc0\u767c\u9748\u611f\uff0c\u6307\u5f15\u4f01\u696d\u672a\u4f86\u767c\u5c55\u3002\u8a31\u591a\u4e2d\u5c0f\u578b\u4f01\u696d\u5e38\u5e38\u5ffd\u8996\u6578\u64da\u5206\u6790\uff0c\u50c5\u6191\u7d93\u9a57\u505a\u6c7a\u7b56\uff0c\u9019\u53ef\u80fd\u5c0e\u81f4\u8cc7\u6e90\u6d6a\u8cbb\u548c\u7b56\u7565\u932f\u8aa4\u3002\u5be6\u969b\u4e0a\uff0c\u6709\u6548\u7684\u6578\u64da\u5206\u6790\u53ef\u4ee5\u63ed\u793a\u6f5b\u5728\u5e02\u5834\u6a5f\u6703\u3001\u8b58\u5225\u9ad8\u50f9\u503c\u5ba2\u6236\u3001\u512a\u5316\u92b7\u552e\u6d41\u7a0b\uff0c\u751a\u81f3\u9810\u6e2c\u5e02\u5834\u8da8\u52e2\u3002<\/p>\n<p>\u90a3\u9ebc\uff0c\u5982\u4f55\u6709\u6548\u5229\u7528\u6578\u64da\u5206\u6790\u70baB2B\u884c\u92b7\u63d0\u4f9b\u6d1e\u5bdf\u548c\u9748\u611f\u5462\uff1f\u4ee5\u4e0b\u662f\u95dc\u9375\u6b65\u9a5f\uff1a<\/p>\n<ul>\n<li><b>\u5efa\u7acb\u6578\u64da\u8ffd\u8e64\u7cfb\u7d71\uff1a<\/b> 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Analytics\u3001Salesforce\u7b49\uff0c\u7c21\u5316\u5206\u6790\u6d41\u7a0b\u4e26\u63d0\u4f9b\u6df1\u5165\u6d1e\u5bdf\u3002<\/li>\n<li><b>\u6df1\u5165\u5206\u6790\u5ba2\u6236\u6578\u64da\uff1a<\/b> \u7814\u7a76\u5ba2\u6236\u7684\u5730\u57df\u3001\u884c\u696d\u985e\u578b\u3001\u516c\u53f8\u898f\u6a21\u548c\u8cfc\u8cb7\u884c\u70ba\uff0c\u4ee5\u5236\u5b9a\u500b\u6027\u5316\u7684\u884c\u92b7\u7b56\u7565\uff0c\u63d0\u5347\u5ba2\u6236\u6eff\u610f\u5ea6\u548c\u5fe0\u8aa0\u5ea6\u3002<\/li>\n<li><b>\u7814\u7a76\u7af6\u722d\u5c0d\u624b\uff1a<\/b> \u4e86\u89e3\u7af6\u722d\u5c0d\u624b\u7684\u884c\u92b7\u7b56\u7565\u548c\u5e02\u5834\u4efd\u984d\uff0c\u6709\u52a9\u65bc\u78ba\u7acb\u81ea\u8eab\u512a\u52e2\u4e26\u63d0\u5347\u7af6\u722d\u529b\u3002<\/li>\n<li><b>\u7d50\u5408\u5e02\u5834\u8da8\u52e2\u5206\u6790\uff1a<\/b> 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class=\"image-container\">\n<img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1627650875150-843d6c9c4c76?crop=entropy&#038;cs=tinysrgb&#038;fit=max&#038;fm=jpg&#038;ixid=M3w0NzUyMTB8MHwxfHNlYXJjaHwxMTB8fGNvbXB1dGVyJTIwc2NyZWVufGVufDB8MHx8fDE3MjI5NDc4ODZ8MA&#038;ixlib=rb-4.0.3&#038;q=80&#038;w=1080\" alt=\"B2B\u884c\u92b7\u5982\u4f55\u70ba\u4f01\u696d\u63d0\u4f9b\u5bf6\u8cb4\u7684\u6d1e\u5bdf\u548c\u9748\u611f?\" \/><\/p>\n<p class=\"image-caption\">B2B\u884c\u92b7\u5982\u4f55\u70ba\u4f01\u696d\u63d0\u4f9b\u5bf6\u8cb4\u7684\u6d1e\u5bdf\u548c\u9748\u611f?. Photos provided by unsplash<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E6%95%B8%E6%93%9A%E9%A9%85%E5%8B%95%E7%9A%84B2B%E8%A1%8C%E9%8A%B7%E6%B4%9E%E5%AF%9F%EF%BC%9A%E5%BE%9E%E6%95%B8%E6%93%9A%E4%B8%AD%E6%8C%96%E6%8E%98%E5%95%86%E6%A5%AD%E9%9D%88%E6%84%9F\"><\/span>\u6578\u64da\u9a45\u52d5\u7684B2B\u884c\u92b7\u6d1e\u5bdf\uff1a\u5f9e\u6578\u64da\u4e2d\u6316\u6398\u5546\u696d\u9748\u611f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728B2B\u884c\u92b7\u4e2d\uff0c\u6578\u64da\u4e0d\u50c5\u662f\u51b0\u51b7\u7684\u6578\u5b57\uff0c\u800c\u662f\u5546\u696d\u6d1e\u5bdf\u7684\u5bf6\u85cf\u3002\u6709\u6548\u7684\u6578\u64da\u5206\u6790\u80fd\u6fc0\u767c\u9748\u611f\uff0c\u6307\u5c0e\u7cbe\u78ba\u7b56\u7565\uff0c\u6700\u7d42\u63d0\u5347\u71df\u6536\u3002\u9019\u4e0d\u50c5\u9650\u65bc\u92b7\u552e\u6578\u64da\u7684\u7c21\u55ae\u7d71\u8a08\uff0c\u800c\u662f\u6df1\u5165\u6316\u6398\u5ba2\u6236\u884c\u70ba\u3001\u5e02\u5834\u8da8\u52e2\u53ca\u7af6\u722d\u74b0\u5883\u7684\u6df1\u5c64\u539f\u56e0\u3002<\/p>\n<p><b>\u9996\u5148\uff0c\u6578\u64da\u5206\u6790\u5e6b\u52a9\u6df1\u5165\u4e86\u89e3\u76ee\u6a19\u5ba2\u6236\u3002<\/b>\u50b3\u7d71\u5e02\u5834\u8abf\u67e5\u65e2\u9ad8\u6602\u53c8\u4f4e\u6548\uff0c\u800c\u6578\u64da\u5206\u6790\u900f\u904e\u7db2\u7ad9\u6d41\u91cf\u3001\u793e\u4ea4\u5a92\u9ad4\u4e92\u52d5\u548cCRM\u6578\u64da\u7b49\uff0c\u63cf\u7e6a\u5ba2\u6236\u7684\u7cbe\u7d30\u8f2a\u5ed3\u3002\u5206\u6790\u7db2\u7ad9\u8a2a\u5ba2\u884c\u70ba\u53ef\u63ed\u793a\u4ed6\u5011\u5c0d\u54ea\u4e9b\u7522\u54c1\u611f\u8208\u8da3\u4ee5\u53ca\u8cfc\u8cb7\u6c7a\u7b56\u4e2d\u7684\u7336\u8c6b\u3002\u9019\u4e9b\u6d1e\u5bdf\u53ef\u512a\u5316\u7db2\u7ad9\u5167\u5bb9\uff0c\u63d0\u5347\u8f49\u5316\u7387\uff0c\u4e26\u70ba\u4e0d\u540c\u5ba2\u6236\u7fa4\u9ad4\u5236\u5b9a\u500b\u6027\u5316\u884c\u92b7\u7b56\u7565\u3002\u6b64\u5916\uff0c\u7d50\u5408CRM\u6578\u64da\u4f86\u5206\u6790\u5ba2\u6236\u751f\u547d\u9031\u671f\u50f9\u503c\uff08CLTV\uff09\u80fd\u8b58\u5225\u9ad8\u50f9\u503c\u5ba2\u6236\uff0c\u5236\u5b9a\u7dad\u7e6b\u7b56\u7565\uff0c\u63d0\u5347\u5fe0\u8aa0\u5ea6\u3002<\/p>\n<p><b>\u5176\u6b21\uff0c\u6578\u64da\u5206\u6790\u6d1e\u5bdf\u5e02\u5834\u8da8\u52e2\u548c\u7af6\u722d\u683c\u5c40\u3002<\/b>\u901a\u904e\u884c\u696d\u5831\u544a\u3001\u7af6\u722d\u5c0d\u624b\u8868\u73fe\u548c\u6d88\u8cbb\u8005\u8da8\u52e2\u7684\u5206\u6790\uff0c\u4f01\u696d\u80fd\u9810\u6e2c\u5e02\u5834\u672a\u4f86\uff0c\u9069\u6642\u8abf\u6574\u7b56\u7565\u4ee5\u4fdd\u6301\u7af6\u722d\u512a\u52e2\u3002\u4e86\u89e3\u7af6\u722d\u5c0d\u624b\u7684\u884c\u92b7\u6d3b\u52d5\u6709\u52a9\u65bc\u627e\u5230\u81ea\u8eab\u7684\u5dee\u7570\u5316\u5b9a\u4f4d\uff0c\u4e26\u9810\u6e2c\u9700\u6c42\u4ee5\u63d0\u524d\u5e03\u5c40\uff0c\u6436\u4f54\u5148\u6a5f\u3002\u4f8b\u5982\uff0c\u82e5\u6578\u64da\u986f\u793a\u74b0\u4fdd\u7522\u54c1\u9700\u6c42\u4e0a\u5347\uff0c\u4f01\u696d\u53ef\u8fc5\u901f\u8abf\u6574\u7522\u54c1\u7dda\u4ee5\u63d0\u5347\u7af6\u722d\u529b\u3002<\/p>\n<p><b>\u6b64\u5916\uff0c\u6578\u64da\u5206\u6790\u6709\u52a9\u4e8e\u512a\u5316B2B\u5546\u696d\u6a21\u5f0f\u3002<\/b>\u4e0d\u540c\u7684\u5546\u696d\u6a21\u5f0f\u6709\u5176\u512a\u7f3a\u9ede\uff0c\u6578\u64da\u5206\u6790\u80fd\u5e6b\u52a9\u4f01\u696d\u9078\u64c7\u6700\u9069\u5408\u7684\u6a21\u5f0f\u4e26\u6301\u7e8c\u512a\u5316\u904b\u4f5c\u3002\u5206\u6790\u92b7\u552e\u6578\u64da\u548c\u5ba2\u6236\u53cd\u994b\u53ef\u63ed\u793a\u54ea\u4e9b\u7522\u54c1\u5229\u6f64\u9ad8\u6216\u6eff\u610f\u5ea6\u4f4e\uff0c\u5e6b\u52a9\u8abf\u6574\u7522\u54c1\u548c\u5b9a\u50f9\u7b56\u7565\uff0c\u63d0\u5347\u6574\u9ad4\u71df\u6536\u3002\u540c\u6642\uff0c\u5206\u6790\u5ba2\u6236\u884c\u70ba\u53ef\u8a2d\u8a08\u66f4\u6709\u6548\u7684\u5fe0\u8aa0\u5ea6\u8a08\u5283\uff0c\u4ee5\u589e\u5f37\u7559\u5b58\u7387\u3002<\/p>\n<p><b>\u6700\u5f8c\uff0c\u6578\u64da\u5206\u6790\u6fc0\u767c\u5546\u696d\u9748\u611f\uff0c\u63a8\u52d5\u5275\u65b0\u3002<\/b>\u5b83\u4e0d\u50c5\u89e3\u6c7a\u73fe\u5b58\u554f\u984c\uff0c\u9084\u555f\u767c\u65b0\u7684\u5e02\u5834\u6a5f\u6703\u8207\u7522\u54c1\u958b\u767c\u3002\u901a\u904e\u6578\u64da\u767c\u73fe\u88ab\u5ffd\u7565\u7684\u7d30\u5206\u5e02\u5834\uff0c\u5275\u9020\u65b0\u7684\u589e\u9577\u9ede\u3002\u6578\u64da\u5206\u6790\u7684\u50f9\u503c\u5728\u65bc\u63d0\u4f9b\u5ba2\u89c0\u4f9d\u64da\uff0c\u5e6b\u52a9\u4f01\u696d\u505a\u51fa\u660e\u667a\u6c7a\u7b56\u4e26\u5728\u6fc0\u70c8\u5e02\u5834\u7af6\u722d\u4e2d\u4fdd\u6301\u9818\u5148\u3002<\/p>\n<p>\u7e3d\u800c\u8a00\u4e4b\uff0c\u6578\u64da\u9a45\u52d5\u7684\u884c\u92b7\u7b56\u7565\u63d0\u4f9b\u7cbe\u78ba\u5e02\u5834\u6d1e\u5bdf\uff0c\u6fc0\u767c\u5275\u65b0\u601d\u7dad\uff0c\u52a9\u529b\u4f01\u696d\u5728B2B\u5e02\u5834\u53d6\u5f97\u6210\u529f\u3002\u4f01\u696d\u9700\u5efa\u7acb\u6709\u6548\u7684\u6578\u64da\u6536\u96c6\u548c\u5206\u6790\u9ad4\u7cfb\uff0c\u57f9\u990a\u5206\u6790\u80fd\u529b\uff0c\u5145\u5206\u5229\u7528\u6578\u64da\u50f9\u503c\uff0c\u4ee5\u5be6\u73fe\u6301\u7e8c\u589e\u9577\u3002<\/p>\n<table>\n<caption><b>\u6578\u64da\u9a45\u52d5\u7684B2B\u884c\u92b7\u6d1e\u5bdf\uff1a\u5f9e\u6578\u64da\u4e2d\u6316\u6398\u5546\u696d\u9748\u611f<\/b><\/caption>\n<tr>\n<th>\u6578\u64da\u5206\u6790\u61c9\u7528<\/th>\n<th>\u4e3b\u8981\u6548\u76ca<\/th>\n<th>\u5177\u9ad4\u6848\u4f8b<\/th>\n<\/tr>\n<tr>\n<td><strong>\u6df1\u5165\u4e86\u89e3\u76ee\u6a19\u5ba2\u6236<\/strong><br \/>(\u7db2\u7ad9\u6d41\u91cf\u3001\u793e\u4ea4\u5a92\u9ad4\u4e92\u52d5\u3001CRM\u6578\u64da)<\/td>\n<td>\u7cbe\u7d30\u5ba2\u6236\u8f2a\u5ed3\uff0c\u512a\u5316\u7db2\u7ad9\u5167\u5bb9\uff0c\u63d0\u5347\u8f49\u5316\u7387\uff0c\u500b\u6027\u5316\u884c\u92b7\u7b56\u7565\uff0c\u8b58\u5225\u9ad8\u50f9\u503c\u5ba2\u6236\uff0c\u63d0\u5347\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u3002<\/td>\n<td>\u5206\u6790\u7db2\u7ad9\u8a2a\u5ba2\u884c\u70ba\uff0c\u4e86\u89e3\u7522\u54c1\u8208\u8da3\u53ca\u8cfc\u8cb7\u7336\u8c6b\uff1b\u5206\u6790\u5ba2\u6236\u751f\u547d\u9031\u671f\u50f9\u503c(CLTV)\uff0c\u5236\u5b9a\u7dad\u7e6b\u7b56\u7565\u3002<\/td>\n<\/tr>\n<tr>\n<td><strong>\u6d1e\u5bdf\u5e02\u5834\u8da8\u52e2\u548c\u7af6\u722d\u683c\u5c40<\/strong><br \/>(\u884c\u696d\u5831\u544a\u3001\u7af6\u722d\u5c0d\u624b\u8868\u73fe\u3001\u6d88\u8cbb\u8005\u8da8\u52e2)<\/td>\n<td>\u9810\u6e2c\u5e02\u5834\u672a\u4f86\uff0c\u8abf\u6574\u7b56\u7565\u4fdd\u6301\u7af6\u722d\u512a\u52e2\uff0c\u5dee\u7570\u5316\u5b9a\u4f4d\uff0c\u9810\u6e2c\u9700\u6c42\uff0c\u6436\u4f54\u5148\u6a5f\u3002<\/td>\n<td>\u5206\u6790\u74b0\u4fdd\u7522\u54c1\u9700\u6c42\u4e0a\u5347\uff0c\u8abf\u6574\u7522\u54c1\u7dda\u63d0\u5347\u7af6\u722d\u529b\uff1b\u5206\u6790\u7af6\u722d\u5c0d\u624b\u884c\u92b7\u6d3b\u52d5\uff0c\u5c0b\u627e\u5dee\u7570\u5316\u5b9a\u4f4d\u3002<\/td>\n<\/tr>\n<tr>\n<td><strong>\u512a\u5316B2B\u5546\u696d\u6a21\u5f0f<\/strong><br \/>(\u92b7\u552e\u6578\u64da\u3001\u5ba2\u6236\u53cd\u994b)<\/td>\n<td>\u9078\u64c7\u6700\u9069\u5408\u7684\u5546\u696d\u6a21\u5f0f\uff0c\u6301\u7e8c\u512a\u5316\u904b\u4f5c\uff0c\u8abf\u6574\u7522\u54c1\u548c\u5b9a\u50f9\u7b56\u7565\uff0c\u63d0\u5347\u6574\u9ad4\u71df\u6536\uff0c\u8a2d\u8a08\u6709\u6548\u7684\u5fe0\u8aa0\u5ea6\u8a08\u5283\uff0c\u589e\u5f37\u7559\u5b58\u7387\u3002<\/td>\n<td>\u5206\u6790\u92b7\u552e\u6578\u64da\uff0c\u8b58\u5225\u9ad8\u5229\u6f64\u7522\u54c1\uff1b\u5206\u6790\u5ba2\u6236\u53cd\u994b\uff0c\u63d0\u5347\u7522\u54c1\u6eff\u610f\u5ea6\uff1b\u5206\u6790\u5ba2\u6236\u884c\u70ba\uff0c\u8a2d\u8a08\u66f4\u6709\u6548\u7684\u5fe0\u8aa0\u5ea6\u8a08\u5283\u3002<\/td>\n<\/tr>\n<tr>\n<td><strong>\u6fc0\u767c\u5546\u696d\u9748\u611f\uff0c\u63a8\u52d5\u5275\u65b0<\/strong><\/td>\n<td>\u89e3\u6c7a\u73fe\u5b58\u554f\u984c\uff0c\u555f\u767c\u65b0\u7684\u5e02\u5834\u6a5f\u6703\u8207\u7522\u54c1\u958b\u767c\uff0c\u767c\u73fe\u88ab\u5ffd\u7565\u7684\u7d30\u5206\u5e02\u5834\uff0c\u5275\u9020\u65b0\u7684\u589e\u9577\u9ede\uff0c\u63d0\u4f9b\u5ba2\u89c0\u4f9d\u64da\uff0c\u505a\u51fa\u660e\u667a\u6c7a\u7b56\u3002<\/td>\n<td>\u901a\u904e\u6578\u64da\u767c\u73fe\u65b0\u7684\u7d30\u5206\u5e02\u5834\uff0c\u958b\u767c\u65b0\u7522\u54c1\u6216\u670d\u52d9\u3002<\/td>\n<\/tr>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"%E5%BE%9E%E6%95%B8%E6%93%9A%E4%B8%AD%E6%8C%96%E6%8E%98%E9%87%91%E7%A4%A6%EF%BC%9AB2B%E8%A1%8C%E9%8A%B7%E6%B4%9E%E5%AF%9F%E8%88%87%E9%9D%88%E6%84%9F%E5%AF%A6%E4%BE%8B\"><\/span>\u5f9e\u6578\u64da\u4e2d\u6316\u6398\u91d1\u7926\uff1aB2B\u884c\u92b7\u6d1e\u5bdf\u8207\u9748\u611f\u5be6\u4f8b<span 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href=\"https:\/\/mtmgseo.com\/b2b-marketing\/\" target=\"_blank\" rel=\"noopener\">\u53ef\u4ee5\u53c3\u8003 B2B\u884c\u92b7\u5982\u4f55\u70ba\u4f01\u696d\u63d0\u4f9b\u5bf6\u8cb4\u7684\u6d1e\u5bdf\u548c\u9748\u611f?<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"B2B%E8%A1%8C%E9%8A%B7%E5%A6%82%E4%BD%95%E7%82%BA%E4%BC%81%E6%A5%AD%E6%8F%90%E4%BE%9B%E5%AF%B6%E8%B2%B4%E7%9A%84%E6%B4%9E%E5%AF%9F%E5%92%8C%E9%9D%88%E6%84%9F%E7%B5%90%E8%AB%96\"><\/span>B2B\u884c\u92b7\u5982\u4f55\u70ba\u4f01\u696d\u63d0\u4f9b\u5bf6\u8cb4\u7684\u6d1e\u5bdf\u548c\u9748\u611f?\u7d50\u8ad6<span 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