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(eDM)\uff0c\u5176\u6548\u529b\u80fd\u900f\u904e\u8207\u5176\u4ed6\u6578\u4f4d\u884c\u92b7\u6e20\u9053\u7684\u6574\u5408\u4f86\u6700\u5927\u5316\u3002eDM\u4e0d\u50c5\u662f\u4fc3\u92b7\u8a0a\u606f\u7684\u767c\u9001\uff0c\u66f4\u662f\u54c1\u724c\u8207\u5ba2\u6236\u4e4b\u9593\u6301\u7e8c\u4e92\u52d5\u7684\u6a4b\u6a11\u3002\u63d0\u5347\u5ba2\u6236\u95dc\u4fc2\u4e0d\u50c5\u9700\u8981\u7cbe\u7f8e\u7684eDM\u8a2d\u8a08\uff0c\u9084\u9700\u5168\u76e4\u8003\u91cf\u7684\u591a\u6e20\u9053\u6574\u5408\u7b56\u7565\u3002<\/p>\n<p><b>\u6210\u529f\u7684eDM\u7b56\u7565\u9700\u8207\u6574\u9ad4\u884c\u92b7\u8a08\u5283\u7dca\u5bc6\u7d50\u5408\u3002<\/b>\u8a2d\u60f3\u4e00\u5c01\u5167\u5bb9\u5f15\u4eba\u5165\u52dd\u4e14\u512a\u60e0\u8a98\u4eba\u7684eDM\uff0c\u4f46\u5ba2\u6236\u537b\u5c0d\u60a8\u7684\u54c1\u724c\u6beb\u7121\u5370\u8c61\uff0c\u9019\u6a23\u7684\u90f5\u4ef6\u6548\u679c\u7121\u7591\u6703\u5927\u6253\u6298\u6263\u3002\u56e0\u6b64\uff0ceDM\u5fc5\u9808\u8207\u793e\u4ea4\u5a92\u9ad4\u884c\u92b7\u3001\u641c\u5c0b\u5f15\u64ce\u6700\u4f73\u5316 (SEO) \u548c\u5167\u5bb9\u884c\u92b7\u7b49\u5176\u4ed6\u6e20\u9053\u5354\u540c\uff0c\u5f62\u6210\u74b0\u74b0\u76f8\u6263\u7684\u6574\u9ad4\u7b56\u7565\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u900f\u904e<b>SEO<\/b>\u512a\u5316\u7db2\u7ad9\u5167\u5bb9\uff0c\u4f7f\u6f5b\u5728\u5ba2\u6236\u66f4\u6613\u641c\u5c0b\u5230\u60a8\u7684\u54c1\u724c\u8cc7\u8a0a\u3002\u7576\u5ba2\u6236\u5728\u7db2\u7ad9\u4e0a\u7559\u4e0b\u806f\u7e6b\u65b9\u5f0f\u5f8c\uff0c\u53ef\u4ee5\u901a\u904eeDM\u767c\u9001\u6709\u91dd\u5c0d\u6027\u7684\u6b61\u8fce\u90f5\u4ef6\uff0c\u589e\u9032\u806f\u7e6b\u3002\u540c\u6642\uff0c\u5c07eDM\u4e2d\u7684\u91cd\u8981\u8cc7\u8a0a\u8207\u512a\u60e0\u6d3b\u52d5\u540c\u6b65\u5206\u4eab\u5230<b>\u793e\u7fa4\u5a92\u9ad4<\/b>\u5e73\u53f0\uff0c\u64f4\u5927\u8a0a\u606f\u89f8\u53ca\u4e26\u9f13\u52f5\u5ba2\u6236\u4e92\u52d5\u3002\u6b64\u5916\uff0c\u900f\u904e<b>\u5167\u5bb9\u884c\u92b7<\/b>\u64b0\u5beb\u90e8\u843d\u683c\u6587\u7ae0\u6216\u88fd\u4f5c\u5f71\u7247\uff0c\u63d0\u4f9b\u50f9\u503c\u8cc7\u8a0a\u4e26\u5d4c\u5165eDM\u7684\u8a3b\u518a\u9023\u7d50\u6216\u512a\u60e0\u78bc\u3002<\/p>\n<p>\u9019\u7a2e\u591a\u6e20\u9053\u6574\u5408\u7b56\u7565\u80fd\u70ba\u5ba2\u6236\u5275\u9020<b>\u4e00\u81f4\u7684\u54c1\u724c\u9ad4\u9a57<\/b>\uff0c\u4f7f\u4ed6\u5011\u7121\u8ad6\u900f\u904e\u4f55\u7a2e\u6e20\u9053\u63a5\u89f8\u54c1\u724c\uff0c\u90fd\u80fd\u611f\u53d7\u76f8\u540c\u7684\u50f9\u503c\u89c0\u548c\u8a0a\u606f\u50b3\u905e\uff0c\u5f9e\u800c\u63d0\u5347\u54c1\u724c\u5fe0\u8aa0\u5ea6\u4e26\u5c07\u6f5b\u5728\u5ba2\u6236\u8f49\u5316\u70ba\u5fe0\u5be6\u9867\u5ba2\u3002\u4f8b\u5982\uff0c\u5728\u793e\u7fa4\u5a92\u9ad4\u4e0a\u767c\u8d77\u6d3b\u52d5\uff0c\u9f13\u52f5\u5ba2\u6236\u5206\u4eab\u7d93\u9a57\u4e26\u63d0\u4f9b\u5c08\u5c6c\u512a\u60e0\u78bc\uff0c\u4ee5\u63d0\u9ad8\u53c3\u8207\u5ea6\u4e26\u6536\u96c6\u5bf6\u8cb4\u53cd\u994b\u3002<\/p>\n<p>\u9032\u4e00\u6b65\u8aaa\uff0c\u6839\u64da\u5ba2\u6236\u884c\u70ba\u6578\u64da<b>\u500b\u6027\u5316eDM\u5167\u5bb9<\/b>\uff0c\u4f8b\u5982\u57fa\u65bc\u5176\u700f\u89bd\u8a18\u9304\u63a8\u85a6\u76f8\u95dc\u7522\u54c1\uff0c\u8b93\u5ba2\u6236\u611f\u53d7\u5230\u60a8\u7684\u91cd\u8996\uff0c\u589e\u52a0\u90f5\u4ef6\u7684\u958b\u555f\u7387\u548c\u9ede\u64ca\u7387\u3002\u900f\u904e<b>\u6578\u64da\u5206\u6790<\/b>\uff0c\u53ef\u4ee5\u8ffd\u8e64\u5404\u6e20\u9053\u7684\u6210\u6548\uff0c\u8abf\u6574\u884c\u92b7\u7b56\u7565\uff0c\u78ba\u4fdd\u8cc7\u6e90\u6709\u6548\u5206\u914d\uff0c\u5f9e\u800c\u63d0\u5347eDM\u7684\u6295\u8cc7\u56de\u5831\u7387 (ROI)\u3002<\/p>\n<p>\u7d9c\u4e0a\u6240\u8ff0\uff0c\u6574\u5408eDM\u8207\u5176\u4ed6\u6578\u4f4d\u884c\u92b7\u6e20\u9053\uff0c\u4e0d\u50c5\u80fd\u64f4\u5927\u8a0a\u606f\u89f8\u53ca\uff0c\u9084\u80fd\u5275\u9020\u66f4\u8c50\u5bcc\u548c\u5177\u4e92\u52d5\u6027\u7684\u5ba2\u6236\u9ad4\u9a57\uff0c\u5f9e\u800c\u63d0\u5347\u5ba2\u6236\u95dc\u4fc2\u4e26\u4fc3\u9032\u696d\u52d9\u589e\u9577\u3002\u9019\u9700\u8981\u4f01\u696d\u904b\u7528\u6578\u64da\u9a45\u52d5\u7684\u884c\u92b7\u7b56\u7565\uff0c\u6301\u7e8c\u76e3\u63a7\u548c\u512a\u5316\u5404\u6e20\u9053\u6210\u6548\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%BB%BA%E7%AB%8B%E9%AB%98%E8%B3%AA%E9%87%8F%E7%9A%84EDM%E9%83%B5%E4%BB%B6%E5%88%97%E8%A1%A8%EF%BC%9A%E6%8F%90%E5%8D%87%E5%AE%A2%E6%88%B6%E9%97%9C%E4%BF%82%E7%9A%84%E5%9F%BA%E7%9F%B3\"><\/span>\u5efa\u7acb\u9ad8\u8cea\u91cf\u7684EDM\u90f5\u4ef6\u5217\u8868\uff1a\u63d0\u5347\u5ba2\u6236\u95dc\u4fc2\u7684\u57fa\u77f3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u8981\u900f\u904eEDM\u63d0\u5347\u5ba2\u6236\u95dc\u4fc2\uff0c\u9996\u8981\u4efb\u52d9\u662f\u5efa\u7acb\u9ad8\u8cea\u91cf\u7684\u90f5\u4ef6\u5217\u8868\u3002\u9019\u4e0d\u50c5\u662f\u7c21\u55ae\u5730\u6536\u96c6\u90f5\u4ef6\u5730\u5740\uff0c\u800c\u662f\u7b56\u7565\u6027\u5438\u5f15\u771f\u6b63\u6709\u8208\u8da3\u7684\u6f5b\u5728\u5ba2\u6236\uff0c\u4e26\u78ba\u4fdd\u4ed6\u5011\u9858\u610f\u63a5\u6536\u4f60\u7684\u8a0a\u606f\u3002\u9ad8\u8cea\u91cf\u7684\u90f5\u4ef6\u5217\u8868\u53ef\u63d0\u9ad8\u958b\u555f\u7387\u3001\u9ede\u64ca\u7387\u548c\u8f49\u63db\u7387\uff0c\u9032\u800c\u4fc3\u9032\u5ba2\u6236\u95dc\u4fc2\u548c\u71df\u6536\u3002\u767c\u9001EDM\u7d66\u4e0d\u611f\u8208\u8da3\u7684\u5c0d\u8c61\uff0c\u53ea\u6703\u5c0e\u81f4\u90f5\u4ef6\u88ab\u5ffd\u7565\u6216\u6a19\u8a18\u70ba\u5783\u573e\u90f5\u4ef6\uff0c\u9019\u5c07\u640d\u5bb3\u54c1\u724c\u5f62\u8c61\u3002<\/p>\n<p>\u90a3\u9ebc\uff0c\u5982\u4f55\u5efa\u7acb\u6709\u6548\u7684EDM\u90f5\u4ef6\u5217\u8868\u5462\uff1f\u95dc\u9375\u5728\u65bc<b>\u4e3b\u52d5\u7372\u53d6<\/b>\uff0c\u800c\u975e\u88ab\u52d5\u6536\u96c6\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5be6\u7528\u7b56\u7565\uff1a<\/p>\n<ul>\n<li><b>\u63d0\u4f9b\u8a98\u4eba\u512a\u60e0\uff1a<\/b> \u70ba\u7528\u6236\u8a02\u95b1\u63d0\u4f9b\u5145\u5206\u7406\u7531\uff0c\u5982\u7368\u5bb6\u6298\u6263\u3001\u514d\u8cbb\u96fb\u5b50\u66f8\u6216\u62bd\u734e\u6a5f\u6703\uff0c\u9019\u4e9b\u61c9\u8207\u76ee\u6a19\u53d7\u773e\u7684\u8208\u8da3\u76f8\u7b26\u3002<\/li>\n<li><b>\u512a\u5316\u8a02\u95b1\u8868\u55ae\uff1a<\/b> \u8a2d\u8a08\u7c21\u6f54\u6613\u586b\u7684\u8a02\u95b1\u8868\u55ae\uff0c\u53ea\u6536\u96c6\u5fc5\u8981\u4fe1\u606f\uff0c\u5982\u96fb\u5b50\u90f5\u4ef6\u548c\u59d3\u540d\u3002\u8868\u55ae\u61c9\u8207\u7db2\u7ad9\u98a8\u683c\u4e00\u81f4\uff0c\u4e14\u653e\u7f6e\u5728\u986f\u773c\u4f4d\u7f6e\u3002<\/li>\n<li><b>\u5167\u5bb9\u884c\u92b7\uff1a<\/b> \u901a\u904e\u63d0\u4f9b\u6709\u50f9\u503c\u5167\u5bb9\u5982\u90e8\u843d\u683c\u6587\u7ae0\uff0c\u5f15\u5c0e\u6f5b\u5728\u5ba2\u6236\u8a02\u95b1\u90f5\u4ef6\u5217\u8868\u3002\u5728\u6587\u7ae0\u7d50\u5c3e\u52a0\u5165\u8a02\u95b1\u8868\u55ae\u53ef\u6709\u6548\u5438\u5f15\u8b80\u8005\u3002<\/li>\n<li><b>\u5229\u7528\u793e\u7fa4\u5a92\u9ad4\uff1a<\/b> \u5728\u793e\u7fa4\u5a92\u9ad4\u5ba3\u50b3EDM\u8a02\u95b1\uff0c\u8209\u8fa6\u62bd\u734e\u6d3b\u52d5\u6216\u5206\u4eab\u7368\u5bb6\u5167\u5bb9\u4ee5\u5438\u5f15\u7c89\u7d72\u8a02\u95b1\u3002<\/li>\n<li><b>\u5728\u5404\u8655\u8a2d\u7f6e\u8a02\u95b1\u8868\u55ae\uff1a<\/b> \u78ba\u4fdd\u8a02\u95b1\u8868\u55ae\u5206\u4f48\u5728\u7db2\u7ad9\u7684\u591a\u500b\u4f4d\u7f6e\uff0c\u5982\u5074\u908a\u6b04\u548c\u9801\u8173\uff0c\u63d0\u9ad8\u53ef\u898b\u6027\u3002<\/li>\n<li><b>\u591a\u6e20\u9053\u884c\u92b7\uff1a<\/b> \u7d50\u5408\u7db2\u7ad9\u3001\u793e\u7fa4\u5a92\u9ad4\u548c\u5be6\u9ad4\u6d3b\u52d5\u7b49\u591a\u7a2e\u6e20\u9053\uff0c\u64f4\u5927\u90f5\u4ef6\u5217\u8868\u3002<\/li>\n<li><b>\u5b9a\u671f\u6e05\u7406\u5217\u8868\uff1a<\/b> \u522a\u9664\u9577\u6642\u9593\u672a\u4e92\u52d5\u7684\u7528\u6236\uff0c\u63d0\u5347\u90f5\u4ef6\u9001\u9054\u7387\u548c\u53c3\u8207\u5ea6\u3002<\/li>\n<li><b>\u78ba\u8a8d\u9069\u7528\u898f\u5247\uff1a<\/b>\u61c9\u4f9d\u4f01\u696d\u6240\u5728\u5730\u3001\u670d\u52d9\u5c0d\u8c61\u53ca\u500b\u4eba\u8cc7\u6599\u8655\u7406\u65b9\u5f0f\u78ba\u8a8d\u9069\u7528\u7684\u96fb\u5b50\u90f5\u4ef6\u8207\u8cc7\u6599\u4fdd\u8b77\u898f\u5247\u3002\u7f8e\u570b CAN-SPAM \u8207\u6b50\u76df GDPR \u7684\u898f\u7bc4\u76ee\u7684\u53ca\u9069\u7528\u7bc4\u570d\u4e0d\u540c\uff0c\u4e0d\u80fd\u7576\u4f5c\u6240\u6709\u5730\u5340\u4e00\u81f4\u7684\u898f\u5247\uff1b\u540d\u55ae\u4f86\u6e90\u8207\u9000\u8a02\u6d41\u7a0b\u4e5f\u61c9\u6e05\u695a\u8a18\u9304\u3002<\/li>\n<\/ul>\n<p>\u5efa\u7acb\u9ad8\u8cea\u91cfEDM\u90f5\u4ef6\u5217\u8868\u662f\u4e00\u500b\u6301\u7e8c\u904e\u7a0b\uff0c\u9700\u4e0d\u65b7\u512a\u5316\u548c\u8abf\u6574\u7b56\u7565\u3002\u900f\u904e\u76e3\u63a7\u8a02\u95b1\u7387\u3001\u958b\u555f\u7387\u548c\u9ede\u64ca\u7387\uff0c\u4e86\u89e3\u54ea\u4e9b\u7b56\u7565\u6709\u6548\uff0c\u9010\u6b65\u5efa\u7acb\u6d3b\u8e8d\u4e14\u9ad8\u53c3\u8207\u5ea6\u7684\u90f5\u4ef6\u5217\u8868\uff0c\u70ba\u63d0\u5347\u5ba2\u6236\u95dc\u4fc2\u5960\u5b9a\u5805\u5be6\u57fa\u790e\u3002<\/p>\n<div class=\"image-container\">\n<img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1634658340808-9abaef7eb9a7?crop=entropy&#038;cs=tinysrgb&#038;fit=max&#038;fm=jpg&#038;ixid=M3w0NzUyMTB8MHwxfHNlYXJjaHw5M3x8Y29tcHV0ZXIlMjBzY3JlZW58ZW58MHwwfHx8MTcyMjk0Nzg4Nnww&#038;ixlib=rb-4.0.3&#038;q=80&#038;w=1080\" alt=\"eDM\u5982\u4f55\u63d0\u5347\u5ba2\u6236\u95dc\u4fc2?\" \/><\/p>\n<p class=\"image-caption\">eDM\u5982\u4f55\u63d0\u5347\u5ba2\u6236\u95dc\u4fc2?. Photos provided by unsplash<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E9%80%8F%E9%81%8EeDM%E6%95%B8%E6%93%9A%E5%88%86%E6%9E%90%EF%BC%8C%E7%B2%BE%E6%BA%96%E6%8E%8C%E6%8F%A1%E5%AE%A2%E6%88%B6%E6%97%85%E7%A8%8B%EF%BC%8C%E5%BC%B7%E5%8C%96%E5%AE%A2%E6%88%B6%E9%97%9C%E4%BF%82\"><\/span>\u900f\u904eeDM\u6578\u64da\u5206\u6790\uff0c\u7cbe\u6e96\u638c\u63e1\u5ba2\u6236\u65c5\u7a0b\uff0c\u5f37\u5316\u5ba2\u6236\u95dc\u4fc2<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u8981\u63d0\u5347\u5ba2\u6236\u95dc\u4fc2\uff0c\u91cd\u9ede\u5728\u65bc<b>\u6578\u64da\u5206\u6790<\/b>\u548c<b>\u7cbe\u6e96\u884c\u92b7<\/b>\u3002eDM\u63d0\u4f9b\u8c50\u5bcc\u6578\u64da\uff0c\u5e6b\u52a9\u6211\u5011\u6df1\u5165\u4e86\u89e3\u5ba2\u6236\u884c\u70ba\uff0c\u5f9e\u800c\u8abf\u6574\u7b56\u7565\uff0c\u5efa\u7acb\u7a69\u56fa\u7684\u95dc\u4fc2\u3002\u9019\u4e0d\u50c5\u662f\u767c\u9001\u90f5\u4ef6\uff0c\u800c\u662f\u6578\u64da\u9a45\u52d5\u7684\u7b56\u7565\uff0c\u5c07eDM\u8b8a\u70ba\u5f37\u5927\u7684\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u5de5\u5177\u3002<\/p>\n<p>\u9996\u5148\uff0c<b>\u5206\u6e05\u90f5\u4ef6\u5831\u8868\u8207\u7db2\u7ad9\u5206\u6790<\/b>\uff1a\u5bc4\u4fe1\u5e73\u53f0\u53ef\u63d0\u4f9b\u90f5\u4ef6\u958b\u555f\u8207\u9023\u7d50\u9ede\u64ca\u7d00\u9304\uff1bGA4 \u5247\u8ffd\u8e64\u5e36\u6709\u6d3b\u52d5\u53c3\u6578\u7684\u5230\u7ad9\u6d41\u91cf\u53ca\u5df2\u8a2d\u5b9a\u7684\u8f49\u63db\u4e8b\u4ef6\u3002GA4 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