{"id":3704,"date":"2023-08-09T12:47:08","date_gmt":"2023-08-09T04:47:08","guid":{"rendered":"http:\/\/ip-bec.com\/Lionec\/3704\/"},"modified":"2026-10-24T01:09:40","modified_gmt":"2026-10-23T17:09:40","slug":"edm%e8%a1%8c%e9%8a%b7%e6%98%af%e4%bb%80%e9%ba%bc-2","status":"publish","type":"post","link":"https:\/\/godwasthelord.com\/?p=3704","title":{"rendered":"EDM\u884c\u92b7\u662f\u4ec0\u9ebc\uff1f\u4e2d\u5c0f\u4f01\u696d\u9ad8\u6548\u7372\u5ba2\u7684\u5b8c\u6574\u6307\u5357"},"content":{"rendered":"<p>EDM\u884c\u92b7\u662f\u4ec0\u9ebc\uff1f\u7c21\u55ae\u4f86\u8aaa\uff0c\u5c31\u662f\u5229\u7528\u96fb\u5b50\u90f5\u4ef6\u9032\u884c\u7cbe\u6e96\u7684\u884c\u92b7\uff0c\u5efa\u7acb\u9577\u671f\u5ba2\u6236\u95dc\u4fc2\u4e26\u63d0\u5347\u92b7\u552e\u8f49\u63db\u7387\u3002\u5b83\u4e0d\u50cf\u793e\u7fa4\u5a92\u9ad4\u5ee3\u544a\u9700\u8981\u6301\u7e8c\u9ad8\u984d\u6295\u5165\uff0c\u800c\u662f\u900f\u904e\u5efa\u7acb\u6709\u6548\u7684\u90f5\u4ef6\u540d\u55ae\uff0c\u6301\u7e8c\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u5167\u5bb9\u4f86\u9054\u6210\u76ee\u6a19\u3002 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>EDM\u884c\u92b7\u9069\u5408\u54ea\u4e9b\u985e\u578b\u7684\u4f01\u696d\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/godwasthelord.com\/?p=3704\/#%E5%A6%82%E4%BD%95%E8%A1%A1%E9%87%8FEDM%E8%A1%8C%E9%8A%B7%E7%9A%84%E6%88%90%E6%95%88%EF%BC%9F\" >\u5982\u4f55\u8861\u91cfEDM\u884c\u92b7\u7684\u6210\u6548\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/godwasthelord.com\/?p=3704\/#EDM%E8%A1%8C%E9%8A%B7%E8%88%87%E5%85%B6%E4%BB%96%E6%95%B8%E4%BD%8D%E8%A1%8C%E9%8A%B7%E6%96%B9%E5%BC%8F%E6%9C%89%E4%BD%95%E4%B8%8D%E5%90%8C%EF%BC%9F\" >EDM\u884c\u92b7\u8207\u5176\u4ed6\u6578\u4f4d\u884c\u92b7\u65b9\u5f0f\u6709\u4f55\u4e0d\u540c\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"EDM%E8%A1%8C%E9%8A%B7%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F%E4%B8%AD%E5%B0%8F%E4%BC%81%E6%A5%AD%E7%9A%84%E7%8D%B2%E5%AE%A2%E5%88%A9%E5%99%A8\"><\/span>EDM\u884c\u92b7\u662f\u4ec0\u9ebc\uff1f\u4e2d\u5c0f\u4f01\u696d\u7684\u7372\u5ba2\u5229\u5668<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u6578\u4f4d\u6642\u4ee3\uff0c\u96fb\u5b50\u90f5\u4ef6\u76f4\u6548\u884c\u92b7 (EDM) \u4ecd\u662f\u4e2d\u5c0f\u4f01\u696d\u7372\u5ba2\u7684\u6709\u6548\u5de5\u5177\u3002\u53ea\u8981\u6709\u96fb\u5b50\u90f5\u4ef6\uff0cEDM\u884c\u92b7\u5c07\u6301\u7e8c\u5b58\u5728\u3002\u7279\u5225\u662f\u5c0d\u65bcB2B\u4f01\u696d\uff0cEDM\u884c\u92b7\u7684\u50f9\u503c\u986f\u800c\u6613\u898b\u3002\u4f01\u696d\u7db2\u7ad9\u7684\u96fb\u5b50\u90f5\u4ef6\u662f\u91cd\u8981\u7684\u8cc7\u8a0a\u7ba1\u9053\uff0c\u5c07\u6709\u50f9\u503c\u7684\u5167\u5bb9\u9001\u81f3\u95dc\u9375\u6c7a\u7b56\u8005\u7684\u4fe1\u7bb1\uff0c\u53ef\u4ee5\u6709\u6548\u5438\u5f15\u4ed6\u5011\u7684\u6ce8\u610f\u3002\u4f8b\u5982\uff0c\u91dd\u5c0d\u7279\u5b9a\u7522\u696d\u75db\u9ede\u7684\u767d\u76ae\u66f8\u6216\u5e02\u5834\u8da8\u52e2\u5206\u6790\u6848\u4f8b\uff0c\u80fd\u8fc5\u901f\u5efa\u7acb\u54c1\u724c\u5c08\u696d\u5f62\u8c61\u4e26\u4fc3\u6210\u92b7\u552e\u3002<\/p>\n<p>EDM\u884c\u92b7\u4e0d\u50c5\u662f\u767c\u9001\u90f5\u4ef6\uff0c\u66f4\u9700\u7cbe\u6e96\u7b56\u7565\u3002\u5176\u6838\u5fc3\u5728\u65bc<b>\u5efa\u7acb\u9577\u671f\u5ba2\u6236\u95dc\u4fc2<\/b>\uff0c\u76f8\u6bd4\u6301\u7e8c\u6295\u5165\u793e\u7fa4\u5a92\u9ad4\u5ee3\u544a\u7684\u6210\u672c\uff0cEDM\u53ea\u9700\u5efa\u7acb\u6709\u6548\u7684\u90f5\u4ef6\u540d\u55ae\u4e26\u63d0\u4f9b\u6709\u50f9\u503c\u5167\u5bb9\uff0c\u4fbf\u53ef\u978f\u56fa\u5ba2\u6236\u57fa\u790e\u3002\u900f\u904e<b>\u81ea\u52d5\u5316\u884c\u92b7\u7cfb\u7d71<\/b>\uff0c\u53ef\u9ad8\u6548\u7d93\u71df\u5ba2\u6236\u95dc\u4fc2\uff0c\u4f8b\u5982\u81ea\u52d5\u56de\u8986\u548c\u6839\u64da\u884c\u70ba\u767c\u9001\u500b\u6027\u5316\u5167\u5bb9\u3002<\/p>\n<p>\u5728B2C\u5546\u696d\u6a21\u5f0f\u4e2d\uff0cEDM\u884c\u92b7\u540c\u6a23\u91cd\u8981\u3002\u53ef\u5229\u7528EDM\u50b3\u905e\u4fc3\u92b7\u3001\u512a\u60e0\u548c\u65b0\u54c1\u4e0a\u5e02\u4fe1\u606f\uff0c\u5438\u5f15\u6d88\u8cbb\u8005\u76ee\u5149\u3002\u7d50\u5408<b>\u6578\u64da\u5206\u6790\u548cAI<\/b>\uff0c\u80fd\u5be6\u73fe\u500b\u6027\u5316\u63a8\u85a6\u8207\u81ea\u52d5\u5316\u767c\u4fe1\uff0c\u5927\u5e45\u63d0\u5347\u8f49\u63db\u7387\u3002\u7cfb\u7d71\u53ef\u6839\u64da\u5ba2\u6236\u7684\u8cfc\u8cb7\u8207\u700f\u89bd\u8a18\u9304\uff0c\u81ea\u52d5\u767c\u9001\u7b26\u5408\u5176\u504f\u597d\u7684\u7522\u54c1\u90f5\u4ef6\uff0c\u589e\u5f37\u53c3\u8207\u611f\u548c\u6eff\u610f\u5ea6\uff0c\u9032\u800c\u63d0\u9ad8\u92b7\u552e\u3002<\/p>\n<p>\u7e3d\u4e4b\uff0c\u6210\u529f\u7684EDM\u884c\u92b7\u4e0d\u50c5\u662f\u767c\u9001\u90f5\u4ef6\uff0c\u800c\u662f\u57fa\u65bc<b>\u7cbe\u6e96\u53d7\u773e\u5206\u6790\u3001\u5438\u5f15\u529b\u8a2d\u8a08\u3001\u6709\u50f9\u503c\u5167\u5bb9\u3001\u6578\u64da\u8ffd\u8e64\u548c\u6301\u7e8c\u512a\u5316<\/b>\u3002\u4f5c\u70ba\u6574\u5408\u884c\u92b7\u7b56\u7565\u7684\u4e00\u90e8\u5206\uff0cEDM\u884c\u92b7\u80fd\u52a9\u4e2d\u5c0f\u4f01\u696d\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u92b7\u552e\u696d\u7e3e\u3002\u63a5\u4e0b\u4f86\uff0c\u6211\u5011\u5c07\u6df1\u5165\u63a2\u8a0e\u5236\u5b9a\u6709\u6548EDM\u884c\u92b7\u7b56\u7565\u7684\u5177\u9ad4\u65b9\u6cd5\uff0c\u5f9e\u53d7\u773e\u5206\u6790\u3001\u5167\u5bb9\u64b0\u5beb\u3001\u8a2d\u8a08\u5230\u6578\u64da\u5206\u6790\u548c\u6301\u7e8c\u512a\u5316\uff0c\u4e00\u6b65\u6b65\u5c07EDM\u8f49\u5316\u70ba\u5f37\u5927\u7684\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u5de5\u5177\u3002<\/p>\n<p><b>\u95dc\u9375\u9ede<\/b><\/p>\n<ul>\n<li>EDM\u884c\u92b7\u662f\u4e2d\u5c0f\u4f01\u696d\u6709\u6548\u7372\u5ba2\u7684\u5de5\u5177\uff0c\u5c24\u5176\u5728B2B\u548cB2C\u9818\u57df\u4e2d\u3002<\/li>\n<li>B2B EDM\u5c08\u6ce8\u63d0\u4f9b\u5c08\u696d\u5167\u5bb9\uff0c\u5982\u767d\u76ae\u66f8\u548c\u6848\u4f8b\u7814\u7a76\uff0c\u4ee5\u5438\u5f15\u6c7a\u7b56\u8005\u3002<\/li>\n<li>B2C EDM\u6ce8\u91cd\u54c1\u724c\u5f62\u8c61\u548c\u5ba2\u6236\u95dc\u4fc2\u7684\u7dad\u8b77\uff0c\u6db5\u84cb\u4fc3\u92b7\u8207\u512a\u60e0\u6d3b\u52d5\u3002<\/li>\n<li>\u6578\u64da\u5206\u6790\u548cAI\u8f14\u52a9\u53ef\u5be6\u73fe\u500b\u6027\u5316\u63a8\u85a6\u548c\u81ea\u52d5\u767c\u4fe1\uff0c\u63d0\u5347\u8f49\u63db\u7387\u3002<\/li>\n<li>EDM\u884c\u92b7\u7684\u6838\u5fc3\u5728\u65bc\u5efa\u7acb\u9577\u671f\u5ba2\u6236\u95dc\u4fc2\uff0c\u800c\u975e\u77ed\u671f\u4fc3\u92b7\u3002<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E8%92%90%E9%9B%86%E9%AB%98%E8%B3%AA%E9%87%8FEDM%E5%90%8D%E5%96%AE%EF%BC%9F%E7%8D%B2%E5%8F%96%E7%9B%AE%E6%A8%99%E5%AE%A2%E6%88%B6%E7%9A%84%E9%97%9C%E9%8D%B5%E6%AD%A5%E9%A9%9F\"><\/span>\u5982\u4f55\u8490\u96c6\u9ad8\u8cea\u91cfEDM\u540d\u55ae\uff1f\u7372\u53d6\u76ee\u6a19\u5ba2\u6236\u7684\u95dc\u9375\u6b65\u9a5f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>EDM\u884c\u92b7\u7684\u6210\u529f\u5728\u65bc\u540d\u55ae\u7684\u54c1\u8cea\u3002\u64c1\u6709\u6b63\u78ba\u76ee\u6a19\u5ba2\u7fa4\u7684\u90f5\u4ef6\u6e05\u55ae\uff0c\u80fd\u8b93\u884c\u92b7\u6d3b\u52d5\u4e8b\u534a\u529f\u500d\u3002\u76f2\u76ee\u8490\u96c6\u4f4e\u8cea\u91cf\u540d\u55ae\u4e0d\u50c5\u6d6a\u8cbb\u8cc7\u6e90\uff0c\u9084\u53ef\u80fd\u5c0e\u81f4\u9ad8\u9000\u4fe1\u7387\u8207\u96b1\u79c1\u6cd5\u898f\u554f\u984c\u3002\u56e0\u6b64\uff0c\u8490\u96c6\u9ad8\u8cea\u91cfEDM\u540d\u55ae\u662f\u4e2d\u5c0f\u4f01\u696d\u96fb\u5546\u6210\u529f\u5be6\u65bdEDM\u884c\u92b7\u7684\u7b2c\u4e00\u6b65\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u5e7e\u500b\u6709\u6548\u8490\u96c6\u9ad8\u8cea\u91cfEDM\u540d\u55ae\u7684\u7b56\u7565\uff1a<\/p>\n<ol>\n<li><b>\u5b98\u7db2\u8a3b\u518a\u6703\u54e1\uff1a<\/b>\u8a2d\u8a08\u7c21\u6f54\u7684\u8a3b\u518a\u9801\u9762\uff0c\u4e26\u63d0\u4f9b\u8a98\u56e0\u9f13\u52f5\u8a3b\u518a\uff0c\u5982\uff1a\n<ul>\n<li><b>\u6703\u54e1\u5c08\u5c6c\u6298\u6263\uff1a<\/b>\u65b0\u6703\u54e1\u53ef\u4eab\u7279\u5b9a\u5546\u54c1\u6298\u6263\u6216\u514d\u904b\u8cbb\u3002<\/li>\n<li><b>\u7368\u5bb6\u512a\u60e0\u8a0a\u606f\uff1a<\/b>\u5b9a\u671f\u63d0\u4f9b\u6703\u54e1\u9650\u5b9a\u4fc3\u92b7\u6d3b\u52d5\u8207\u65b0\u54c1\u8cc7\u8a0a\u3002<\/li>\n<li><b>\u7a4d\u5206\u734e\u52f5\uff1a<\/b>\u6d88\u8cbb\u7d2f\u7a4d\u7a4d\u5206\uff0c\u53ef\u4ee5\u514c\u63db\u5546\u54c1\u6216\u512a\u60e0\u3002<\/li>\n<li><b>\u751f\u65e5\u79ae\u5238\uff1a<\/b>\u751f\u65e5\u6642\u767c\u9001\u79ae\u5238\u6216\u6298\u6263\u78bc\u3002<\/li>\n<\/ul>\n<p>    \u6e05\u695a\u8aaa\u660e\u8cc7\u6599\u7528\u9014\uff0c\u4e26\u7b26\u5408\u96b1\u79c1\u6cd5\u898f\uff0c\u4ee5\u5efa\u7acb\u5ba2\u6236\u4fe1\u4efb\u3002<\/li>\n<li><b>\u5be6\u9ad4\u6d3b\u52d5\u8207\u7dda\u4e0b\u4e92\u52d5\uff1a<\/b>\u53c3\u8207\u5c55\u89bd\u8207\u8209\u8fa6\u8b1b\u5ea7\u6642\u63d0\u4f9b\u73fe\u5834\u5831\u540d\u6216\u6383\u63cfQR Code\u8a3b\u518a\u7684\u6a5f\u6703\uff0c\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u8207\u5ba2\u6236\u9ecf\u8457\u5ea6\u3002\u6e96\u5099\u6e05\u6670\u8aaa\u660e\u8b93\u53c3\u8207\u8005\u4e86\u89e3\u52a0\u5165EDM\u540d\u55ae\u7684\u597d\u8655\u3002<\/li>\n<li><b>\u7dda\u4e0a\u554f\u5377\u8abf\u67e5\uff1a<\/b>\u8a2d\u8a08\u7c21\u6f54\u7684\u7dda\u4e0a\u554f\u5377\uff0c\u4e26\u63d0\u4f9b\u8a98\u56e0\uff0c\u4f8b\u5982\uff1a\n<ul>\n<li><b>\u62bd\u734e\u6d3b\u52d5\uff1a<\/b>\u63d0\u4f9b\u62bd\u53d6\u7cbe\u7f8e\u79ae\u54c1\u7684\u6a5f\u6703\u3002<\/li>\n<li><b>\u514d\u8cbb\u8cc7\u6e90\uff1a<\/b>\u63d0\u4f9b\u8207\u7522\u54c1\u76f8\u95dc\u7684\u514d\u8cbb\u5167\u5bb9\u3002<\/li>\n<li><b>\u9650\u6642\u6298\u6263\u78bc\uff1a<\/b>\u586b\u5beb\u554f\u5377\u5373\u53ef\u7372\u5f97\u7684\u6298\u6263\u78bc\u3002<\/li>\n<\/ul>\n<p>    \u554f\u5377\u8cc7\u6599\u9808\u8207EDM\u884c\u92b7\u76ee\u6a19\u76f8\u95dc\uff0c\u4ee5\u63d0\u9ad8\u6548\u76ca\u3002<\/li>\n<li><b>\u793e\u7fa4\u5a92\u9ad4\u4e92\u52d5\uff1a<\/b>\u904b\u7528\u793e\u7fa4\u5a92\u9ad4\u5e73\u53f0\u5982Facebook\u3001Instagram\uff0c\u8209\u8fa6\u62bd\u734e\u6216\u554f\u7b54\u6d3b\u52d5\uff0c\u9f13\u52f5\u7528\u6236\u7559\u4e0b\u96fb\u5b50\u90f5\u4ef6\u3002\u78ba\u4fdd\u6d3b\u52d5\u898f\u5247\u6e05\u695a\u4e26\u7b26\u5408\u96b1\u79c1\u653f\u7b56\u3002<\/li>\n<li><b>\u8207\u5176\u4ed6\u96fb\u5546\u5e73\u53f0\u5408\u4f5c\uff1a<\/b>\u8207\u76f8\u95dc\u7522\u696d\u5408\u4f5c\uff0c\u9032\u884c\u4ea4\u53c9\u63a8\u5ee3\uff0c\u64f4\u5927EDM\u540d\u55ae\u3002\u9078\u64c7\u4fe1\u8b7d\u826f\u597d\u7684\u5925\u4f34\uff0c\u4e26\u78ba\u4fdd\u540d\u55ae\u54c1\u8cea\u3002<\/li>\n<li><b>\u90e8\u843d\u683c\u53ca\u5167\u5bb9\u884c\u92b7\uff1a<\/b>\u64b0\u5beb\u9ad8\u54c1\u8cea\u7684\u90e8\u843d\u683c\u6587\u7ae0\u6216\u6709\u50f9\u503c\u5167\u5bb9\uff0c\u5438\u5f15\u76ee\u6a19\u5ba2\u6236\u7559\u4e0b\u96fb\u5b50\u90f5\u4ef6\u4ee5\u7372\u53d6\u66f4\u591a\u8cc7\u8a0a\uff0c\u5982\u514d\u8cbb\u96fb\u5b50\u66f8\u6216\u7dda\u4e0a\u8ab2\u7a0b\u3002<\/li>\n<\/ol>\n<p><b>\u91cd\u8981\u63d0\u793a\uff1a<\/b>\u5728\u8490\u96c6EDM\u540d\u55ae\u6642\uff0c\u9075\u5b88\u96b1\u79c1\u6cd5\u898f\uff08\u5982GDPR\u3001CCPA\uff09\u4e26\u7372\u5f97\u5ba2\u6236\u660e\u78ba\u540c\u610f\uff0c\u4ee5\u78ba\u4fdd\u884c\u92b7\u6d3b\u52d5\u7684\u5408\u6cd5\u6027\u3002\u5b9a\u671f\u6e05\u7406\u7121\u6548\u90f5\u4ef6\uff0c\u7dad\u6301\u540d\u55ae\u54c1\u8cea\uff0c\u63d0\u5347EDM\u884c\u92b7\u6548\u7387\u3002<\/p>\n<div class=\"image-container\">\n<img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1492619193369-af2352531443?crop=entropy&#038;cs=tinysrgb&#038;fit=max&#038;fm=jpg&#038;ixid=M3w0NzI3MjJ8MHwxfHNlYXJjaHwyN3x8Y29tcHV0ZXIlMjBzY3JlZW58ZW58MHwwfHx8MTcyMjg0NzIwN3ww&#038;ixlib=rb-4.0.3&#038;q=80&#038;w=1080\" alt=\"EDM\u884c\u92b7\u662f\u4ec0\u9ebc?\" \/><\/p>\n<p class=\"image-caption\">EDM\u884c\u92b7\u662f\u4ec0\u9ebc?. Photos provided by unsplash<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"EDM%E5%A6%82%E4%BD%95%E6%8F%90%E5%8D%87%E5%AE%A2%E6%88%B6%E9%97%9C%E4%BF%82%EF%BC%9F%E6%89%93%E9%80%A0%E5%85%A8%E6%96%B9%E4%BD%8D%E5%93%81%E7%89%8C%E9%AB%94%E9%A9%97\"><\/span>EDM\u5982\u4f55\u63d0\u5347\u5ba2\u6236\u95dc\u4fc2\uff1f\u6253\u9020\u5168\u65b9\u4f4d\u54c1\u724c\u9ad4\u9a57<span 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href=\"http:\/\/www.da-vinci.com.tw\/tw\/blog\/edm-marketing\" target=\"_blank\" rel=\"noopener\">\u53ef\u4ee5\u53c3\u8003 EDM\u884c\u92b7\u662f\u4ec0\u9ebc?<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"EDM%E8%A1%8C%E9%8A%B7%E6%98%AF%E4%BB%80%E9%BA%BC%E7%B5%90%E8%AB%96\"><\/span>EDM\u884c\u92b7\u662f\u4ec0\u9ebc?\u7d50\u8ad6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u56de\u9867\u5168\u6587\uff0c\u6211\u5011\u6df1\u5165\u63a2\u8a0e\u4e86EDM\u884c\u92b7\u662f\u4ec0\u9ebc\uff0c\u4ee5\u53ca\u5b83\u5982\u4f55\u6210\u70ba\u4e2d\u5c0f\u4f01\u696d\u9ad8\u6548\u7372\u5ba2\u7684\u5229\u5668\u3002\u5f9e\u5efa\u7acb\u9ad8\u54c1\u8cea\u90f5\u4ef6\u540d\u55ae\u7684\u7b56\u7565\uff0c\u5230\u63d0\u5347\u5ba2\u6236\u95dc\u4fc2\u7684\u6280\u5de7\uff0c\u6211\u5011\u9010\u6b65\u62c6\u89e3\u4e86EDM\u884c\u92b7\u7684\u5b8c\u6574\u6d41\u7a0b\uff0c\u4e26\u5f37\u8abf\u4e86\u6578\u64da\u5206\u6790\u5728\u6301\u7e8c\u512a\u5316\u4e2d\u7684\u95dc\u9375\u4f5c\u7528\u3002  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\u90fd\u80fd\u5f9e\u4e2d\u53d7\u76ca\u3002B2B\u4f01\u696d\u53ef\u4ee5\u5229\u7528EDM\u50b3\u905e\u5c08\u696d\u5167\u5bb9\uff0c\u4f8b\u5982\u767d\u76ae\u66f8\u3001\u6848\u4f8b\u7814\u7a76\u548c\u7db2\u8def\u7814\u8a0e\u6703\u9080\u8acb\u51fd\uff0c\u4ee5\u5438\u5f15\u76ee\u6a19\u5ba2\u6236\u4e26\u5efa\u7acb\u5c08\u696d\u5f62\u8c61\u3002B2C\u4f01\u696d\u5247\u53ef\u4ee5\u904b\u7528EDM\u9032\u884c\u7522\u54c1\u4fc3\u92b7\u3001\u512a\u60e0\u6d3b\u52d5\u548c\u65b0\u54c1\u4e0a\u5e02\u8cc7\u8a0a\u7684\u5ba3\u50b3\uff0c\u4e26\u900f\u904e\u6578\u64da\u5206\u6790\u548cAI\u6280\u8853\u5be6\u73fe\u500b\u6027\u5316\u63a8\u85a6\u548c\u81ea\u52d5\u5316\u767c\u9001\uff0c\u63d0\u5347\u8f49\u63db\u7387\u3002  \u7e3d\u4e4b\uff0c\u53ea\u8981\u60a8\u7684\u4f01\u696d\u6709\u9700\u8981\u8207\u5ba2\u6236\u5efa\u7acb\u9577\u671f\u95dc\u4fc2\uff0c\u4e26\u5e0c\u671b\u900f\u904e\u96fb\u5b50\u90f5\u4ef6\u50b3\u905e\u6709\u50f9\u503c\u8cc7\u8a0a\u6216\u4fc3\u92b7\u6d3b\u52d5\uff0cEDM\u884c\u92b7\u90fd\u662f\u4e00\u500b\u6709\u6548\u7684\u5de5\u5177\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E8%A1%A1%E9%87%8FEDM%E8%A1%8C%E9%8A%B7%E7%9A%84%E6%88%90%E6%95%88%EF%BC%9F\"><\/span>\u5982\u4f55\u8861\u91cfEDM\u884c\u92b7\u7684\u6210\u6548\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8861\u91cfEDM\u884c\u92b7\u6210\u6548\u9700\u8981\u8ffd\u8e64\u591a\u500b\u95dc\u9375\u6307\u6a19\u3002\u9996\u5148\uff0c\u60a8\u53ef\u4ee5\u76e3\u63a7<b>\u958b\u555f\u7387<\/b> (Open Rate)\uff0c\u89c0\u5bdf\u5bc4\u4fe1\u5e73\u53f0\u5075\u6e2c\u5230\u7684\u958b\u555f\u8a0a\u865f\uff1b\u9019\u6703\u53d7\u5716\u7247\u8f09\u5165\u53ca\u96b1\u79c1\u4fdd\u8b77\u5f71\u97ff\uff0c\u4e0d\u80fd\u8996\u70ba\u5be6\u969b\u95b1\u8b80\u4eba\u6578\u3002\u63a5\u8457\uff0c\u89c0\u5bdf<b>\u9ede\u64ca\u7387<\/b> (Click-Through Rate)\uff0c\u67e5\u770b\u6709\u591a\u5c11\u4eba\u9ede\u64ca\u4e86\u90f5\u4ef6\u4e2d\u7684\u9023\u7d50\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u8ffd\u8e64<b>\u8f49\u63db\u7387<\/b> (Conversion Rate)\uff0c\u4f8b\u5982\u6709\u591a\u5c11\u4eba\u5b8c\u6210\u8cfc\u8cb7\u3001\u586b\u5beb\u8868\u55ae\u6216\u53c3\u8207\u6d3b\u52d5\u7b49\uff0c\u624d\u80fd\u771f\u6b63\u8a55\u4f30EDM\u884c\u92b7\u6d3b\u52d5\u662f\u5426\u9054\u6210\u9810\u671f\u76ee\u6a19\u3002  \u6b64\u5916\uff0c\u60a8\u53ef\u4ee5\u5206\u6790<b>\u9000\u8a02\u7387<\/b> (Unsubscribe Rate)\uff0c\u4e86\u89e3\u6709\u591a\u5c11\u4eba\u53d6\u6d88\u8a02\u95b1\uff0c\u9019\u80fd\u5e6b\u52a9\u60a8\u8abf\u6574\u90f5\u4ef6\u5167\u5bb9\u548c\u767c\u9001\u7b56\u7565\u3002  \u900f\u904e\u6301\u7e8c\u76e3\u63a7\u9019\u4e9b\u6307\u6a19\uff0c\u4e26\u7d50\u5408A\/B\u6e2c\u8a66\u7b49\u65b9\u6cd5\uff0c\u60a8\u53ef\u4ee5\u4e0d\u65b7\u512a\u5316\u60a8\u7684EDM\u884c\u92b7\u7b56\u7565\uff0c\u63d0\u5347\u6295\u8cc7\u5831\u916c\u7387\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"EDM%E8%A1%8C%E9%8A%B7%E8%88%87%E5%85%B6%E4%BB%96%E6%95%B8%E4%BD%8D%E8%A1%8C%E9%8A%B7%E6%96%B9%E5%BC%8F%E6%9C%89%E4%BD%95%E4%B8%8D%E5%90%8C%EF%BC%9F\"><\/span>EDM\u884c\u92b7\u8207\u5176\u4ed6\u6578\u4f4d\u884c\u92b7\u65b9\u5f0f\u6709\u4f55\u4e0d\u540c\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>EDM\u884c\u92b7\u8207\u5176\u4ed6\u6578\u4f4d\u884c\u92b7\u65b9\u5f0f\uff0c\u4f8b\u5982\u793e\u7fa4\u5a92\u9ad4\u5ee3\u544a\u548c\u641c\u5c0b\u5f15\u64ce\u884c\u92b7 (SEO) \u6709\u8457\u986f\u8457\u7684\u4e0d\u540c\u3002\u793e\u7fa4\u5a92\u9ad4\u5ee3\u544a\u548cSEO\u9700\u8981\u6301\u7e8c\u6295\u5165\u5ee3\u544a\u8cbb\u7528\u624d\u80fd\u4fdd\u6301\u66dd\u5149\u5ea6\uff0c\u800cEDM\u884c\u92b7\u5247\u66f4\u6ce8\u91cd\u65bc\u5efa\u7acb\u9577\u671f\u95dc\u4fc2\u3002\u900f\u904e\u5efa\u7acb\u6709\u6548\u7684\u90f5\u4ef6\u540d\u55ae\uff0c\u4e26\u6301\u7e8c\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u5167\u5bb9\uff0c\u5373\u4f7f\u4e0d\u6301\u7e8c\u6295\u5165\u5ee3\u544a\u8cbb\u7528\uff0c\u4e5f\u80fd\u4fdd\u6301\u8207\u5ba2\u6236\u7684\u806f\u7e6b\u4e26\u63d0\u5347\u92b7\u552e\u8f49\u63db\u7387\u3002  EDM\u884c\u92b7\u66f4\u80fd\u7cbe\u6e96\u5730\u89f8\u9054\u76ee\u6a19\u5ba2\u6236\uff0c\u4e26\u6839\u64da\u5ba2\u6236\u7684\u884c\u70ba\u548c\u559c\u597d\u767c\u9001\u500b\u6027\u5316\u7684\u8a0a\u606f\uff0c\u63d0\u5347\u5ba2\u6236\u53c3\u8207\u5ea6\u548c\u6eff\u610f\u5ea6\u3002  \u56e0\u6b64\uff0cEDM\u884c\u92b7\u4e26\u975e\u53d6\u4ee3\u5176\u4ed6\u6578\u4f4d\u884c\u92b7\u65b9\u5f0f\uff0c\u800c\u662f\u53ef\u4ee5\u8207\u4e4b\u4e92\u88dc\uff0c\u5f62\u6210\u4e00\u500b\u66f4\u5168\u9762\u7684\u884c\u92b7\u7b56\u7565\u3002<\/p>\n<p>\u5ef6\u4f38\u67e5\u6838\uff1a<a href=\"https:\/\/mailchimp.com\/help\/about-open-and-click-rates\/\" target=\"_blank\" rel=\"noopener\">Mailchimp\uff1a\u958b\u555f\u8207\u9ede\u64ca\u6307\u6a19\u7684\u5224\u8b80\u9650\u5236<\/a>\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EDM\u884c\u92b7\u662f\u4ec0\u9ebc\uff1f\u7c21\u55ae\u4f86\u8aaa\uff0c\u5c31\u662f\u5229\u7528\u96fb\u5b50\u90f5\u4ef6\u9032\u884c\u7cbe\u6e96\u7684\u884c\u92b7\uff0c\u5efa\u7acb\u9577\u671f\u5ba2\u6236\u95dc\u4fc2\u4e26\u63d0\u5347\u92b7\u552e\u8f49\u63db\u7387\u3002\u5b83\u4e0d\u50cf\u793e\u7fa4\u5a92\u9ad4\u5ee3 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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