{"id":3718,"date":"2023-07-19T13:08:11","date_gmt":"2023-07-19T05:08:11","guid":{"rendered":"http:\/\/ip-bec.com\/Lionec\/3718\/"},"modified":"2026-10-23T02:44:44","modified_gmt":"2026-10-22T18:44:44","slug":"%e4%bb%80%e9%ba%bc%e6%98%afb2b%e8%a1%8c%e9%8a%b7","status":"publish","type":"post","link":"https:\/\/godwasthelord.com\/?p=3718","title":{"rendered":"\u4ec0\u9ebc\u662fB2B\u884c\u92b7\uff1f\u4e2d\u5c0f\u4f01\u696d\u9ad8\u6548\u7372\u5ba2\u76846\u5927\u7b56\u7565\u8207\u5be6\u6230\u6848\u4f8b"},"content":{"rendered":"<p>\u4ec0\u9ebc\u662fB2B\u884c\u92b7\uff1f\u7c21\u55ae\u4f86\u8aaa\uff0c\u5c31\u662f\u4f01\u696d\u5c07\u7522\u54c1\u6216\u670d\u52d9\u92b7\u552e\u7d66\u5176\u4ed6\u4f01\u696d\u7684\u71df\u92b7\u6d3b\u52d5 (Business to Business\uff0cB2B)\u3002\u5b83\u8207B2C\u884c\u92b7\u4e0d\u540c\uff0c\u66f4\u6ce8\u91cd\u5efa\u7acb\u9577\u671f\u7a69\u5b9a\u7684\u5408\u4f5c\u95dc\u4fc2\uff0c\u800c\u975e\u55ae\u6b21\u4ea4\u6613\u3002  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href=\"https:\/\/godwasthelord.com\/?p=3718\/#%E4%BB%80%E9%BA%BC%E6%98%AFB2B%E8%A1%8C%E9%8A%B7%E7%B5%90%E8%AB%96\" >\u4ec0\u9ebc\u662fB2B\u884c\u92b7?\u7d50\u8ad6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/godwasthelord.com\/?p=3718\/#%E4%BB%80%E9%BA%BC%E6%98%AFB2B%E8%A1%8C%E9%8A%B7%EF%BC%9F%E5%B8%B8%E8%A6%8B%E5%95%8F%E9%A1%8C%E5%BF%AB%E9%80%9FFAQ\" >\u4ec0\u9ebc\u662fB2B\u884c\u92b7\uff1f\u5e38\u898b\u554f\u984c\u5feb\u901fFAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/godwasthelord.com\/?p=3718\/#B2B%E8%A1%8C%E9%8A%B7%E8%88%87B2C%E8%A1%8C%E9%8A%B7%E6%9C%89%E4%BB%80%E9%BA%BC%E4%B8%BB%E8%A6%81%E5%B7%AE%E7%95%B0%EF%BC%9F\" >B2B\u884c\u92b7\u8207B2C\u884c\u92b7\u6709\u4ec0\u9ebc\u4e3b\u8981\u5dee\u7570\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/godwasthelord.com\/?p=3718\/#%E4%B8%AD%E5%B0%8F%E4%BC%81%E6%A5%AD%E5%A6%82%E4%BD%95%E4%BB%A5%E6%9C%89%E9%99%90%E9%A0%90%E7%AE%97%E9%80%B2%E8%A1%8C%E6%9C%89%E6%95%88%E7%9A%84B2B%E8%A1%8C%E9%8A%B7%EF%BC%9F\" >\u4e2d\u5c0f\u4f01\u696d\u5982\u4f55\u4ee5\u6709\u9650\u9810\u7b97\u9032\u884c\u6709\u6548\u7684B2B\u884c\u92b7\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/godwasthelord.com\/?p=3718\/#%E5%A6%82%E4%BD%95%E8%A1%A1%E9%87%8FB2B%E8%A1%8C%E9%8A%B7%E6%B4%BB%E5%8B%95%E7%9A%84%E6%88%90%E6%95%88%EF%BC%9F\" >\u5982\u4f55\u8861\u91cfB2B\u884c\u92b7\u6d3b\u52d5\u7684\u6210\u6548\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BB%80%E9%BA%BC%E6%98%AFB2B%E8%A1%8C%E9%8A%B7%EF%BC%9F%E6%B7%B1%E5%85%A5%E6%8E%A2%E8%A8%8E\"><\/span>\u4ec0\u9ebc\u662fB2B\u884c\u92b7\uff1f\u6df1\u5165\u63a2\u8a0e<span 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Analytics\u7b49\u5de5\u5177\u8ffd\u8e64\u6d41\u91cf\u4f86\u6e90\u53ca\u7528\u6236\u884c\u70ba\uff0c\u6839\u64da\u6578\u64da\u4e0d\u65b7\u6539\u9032\u5167\u5bb9\u548c\u6d3b\u52d5\u3002<\/li>\n<\/ol>\n<p>\u9019\u4e9b\u7b56\u7565\u76f8\u4e92\u914d\u5408\uff0c\u5171\u540c\u4f5c\u7528\u624d\u80fd\u9054\u5230\u6700\u4f73\u6548\u679c\u3002\u6839\u64da\u81ea\u8eab\u60c5\u6cc1\u9748\u6d3b\u904b\u7528\uff0c\u6301\u7e8c\u512a\u5316\uff0c\u4ee5\u5728B2B\u5e02\u5834\u4e2d\u812b\u7a4e\u800c\u51fa\u3002<\/p>\n<div class=\"image-container\">\n<img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1517852058149-07c7a2e65cc6?crop=entropy&#038;cs=tinysrgb&#038;fit=max&#038;fm=jpg&#038;ixid=M3w0NzUyMTB8MHwxfHNlYXJjaHwzNXx8Y29tcHV0ZXIlMjBzY3JlZW58ZW58MHwwfHx8MTcyMjg0NzIxNXww&#038;ixlib=rb-4.0.3&#038;q=80&#038;w=1080\" alt=\"\u4ec0\u9ebc\u662fb2b\u884c\u92b7?\" \/><\/p>\n<p class=\"image-caption\">\u4ec0\u9ebc\u662fb2b\u884c\u92b7?. Photos provided by unsplash<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"B2B%E8%A1%8C%E9%8A%B7%E5%85%AD%E5%A4%A7%E9%AB%98%E6%95%88%E7%8D%B2%E5%AE%A2%E7%AD%96%E7%95%A5\"><\/span>B2B\u884c\u92b7\u516d\u5927\u9ad8\u6548\u7372\u5ba2\u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4e86\u89e3B2B\u884c\u92b7\u5f8c\uff0c\u4e2d\u5c0f\u4f01\u696d\u5982\u4f55\u5728\u6fc0\u70c8\u5e02\u5834\u4e2d\u9ad8\u6548\u7372\u5ba2\uff1f\u4ee5\u4e0b\u516d\u5927\u7b56\u7565\u6574\u7406\u53ef\u57f7\u884c\u7684\u6aa2\u67e5\u8207\u8abf\u6574\u6b65\u9a5f\u3002<\/p>\n<p><b>\u7b2c\u4e00\uff0c\u7cbe\u6e96\u7684\u76ee\u6a19\u5ba2\u6236\u5b9a\u4f4d\uff1a<\/b>\u9019\u662fB2B\u884c\u92b7\u7684\u57fa\u77f3\u3002\u6548\u7387\u91cd\u65bc\u898f\u6a21\uff0c\u6df1\u5165\u4e86\u89e3\u7406\u60f3\u5ba2\u6236\u7684\u516c\u53f8\u898f\u6a21\u3001\u7522\u696d\u3001\u8077\u4f4d\u3001\u75db\u9ede\u548c\u6c7a\u7b56\u904e\u7a0b\u81f3\u95dc\u91cd\u8981\u3002\u7cbe\u6e96\u9396\u5b9a\uff0c\u53ef\u4ee5\u88fd\u4f5c\u5f15\u8d77\u5171\u9cf4\u7684\u5167\u5bb9\u4e26\u9078\u64c7\u6700\u6709\u6548\u7684\u884c\u92b7\u7ba1\u9053\u3002\u4f8b\u5982\uff0c\u4e00\u5bb6\u96f2\u7aefERP\u7cfb\u7d71\u516c\u53f8\u61c9\u96c6\u4e2d\u8cc7\u6e90\u5728\u5927\u578b\u88fd\u9020\u6216\u670d\u52d9\u696d\u7684\u6c7a\u7b56\u8005\u4e0a\u3002<\/p>\n<p><b>\u7b2c\u4e8c\uff0c\u5167\u5bb9\u884c\u92b7\u7b56\u7565\uff1a<\/b>\u512a\u8cea\u5167\u5bb9\u5438\u5f15\u5ba2\u6236\u81f3\u95dc\u91cd\u8981\u3002\u5275\u9020\u5c0d\u76ee\u6a19\u5ba2\u6236\u6709\u50f9\u503c\u7684\u5167\u5bb9\uff0c\u5982\u767d\u76ae\u66f8\u548c\u6848\u4f8b\u7814\u7a76\uff0c\u61c9\u89e3\u6c7a\u4ed6\u5011\u7684\u75db\u9ede\u4e26\u63d0\u4f9b\u5be6\u7528\u898b\u89e3\uff0c\u5efa\u7acb\u5c08\u696d\u5f62\u8c61\u548c\u4fe1\u4efb\u611f\u3002\u4f8b\u5982\uff0c\u7db2\u8def\u5b89\u5168\u516c\u53f8\u53ef\u64b0\u5beb\u6700\u65b0\u7db2\u8def\u5a01\u8105\u5206\u6790\uff0c\u5438\u5f15\u6f5b\u5728\u5ba2\u6236\u3002<\/p>\n<p><b>\u7b2c\u4e09\uff0c\u641c\u5c0b\u5f15\u64ce\u512a\u5316(SEO)\uff1a<\/b>\u8b93\u5ba2\u6236\u66f4\u5bb9\u6613\u627e\u5230\u4f60\u3002SEO\u9700\u8981\u9577\u671f\u6295\u5165\uff0c\u91dd\u5c0d\u76ee\u6a19\u95dc\u9375\u5b57\u512a\u5316\u7db2\u7ad9\u5167\u5bb9\u548c\u7d50\u69cb\uff0c\u63d0\u5347\u641c\u5c0b\u5f15\u64ce\u6392\u540d\u3002\u7d50\u5408\u5167\u5bb9\u884c\u92b7\u7b56\u7565\uff0c\u6700\u5927\u5316SEO\u6548\u679c\u3002<\/p>\n<p><b>\u7b2c\u56db\uff0c\u793e\u7fa4\u5a92\u9ad4\u884c\u92b7\uff1a<\/b>\u793e\u7fa4\u5a92\u9ad4\u662f\u5efa\u7acb\u54c1\u724c\u5f62\u8c61\u548c\u8207\u5ba2\u6236\u4e92\u52d5\u7684\u91cd\u8981\u5e73\u53f0\u3002\u9078\u64c7\u9069\u5408\u76ee\u6a19\u5ba2\u6236\u7684\u793e\u7fa4\u5a92\u9ad4\uff0c\u5982LinkedIn\uff0c\u5236\u5b9a\u6709\u7b56\u7565\u7684\u5167\u5bb9\u898f\u5283\uff0c\u4e26\u4f7f\u7528\u5ee3\u544a\u529f\u80fd\u9032\u884c\u7cbe\u6e96\u6295\u653e\uff0c\u6700\u5927\u5316\u884c\u92b7\u8cc7\u6e90\u3002<\/p>\n<p><b>\u7b2c\u4e94\uff0c\u5e33\u6236\u5f0f\u884c\u92b7(ABM)\uff1a<\/b>ABM\u91dd\u5c0d\u7279\u5b9a\u9ad8\u50f9\u503c\u5ba2\u6236\u9032\u884c\u500b\u4eba\u5316\u884c\u92b7\u3002\u9700\u6df1\u5165\u4e86\u89e3\u5ba2\u6236\uff0c\u4e26\u70ba\u5176\u5236\u5b9a\u7368\u7279\u65b9\u6848\uff0c\u96d6\u6210\u672c\u8f03\u9ad8\uff0c\u4f46\u56de\u5831\u4ea6\u53ef\u89c0\uff0c\u9069\u5408\u9396\u5b9a\u5927\u578b\u4f01\u696d\u3002<\/p>\n<p><b>\u7b2c\u516d\uff0c\u6578\u64da\u5206\u6790\u8207\u512a\u5316\uff1a<\/b>\u6301\u7e8c\u5206\u6790\u884c\u92b7\u6210\u6548\uff0c\u8ffd\u8e64\u6709\u6548\u7b56\u7565\u548c\u9700\u6539\u9032\u7684\u5730\u65b9\u3002\u5229\u7528Google Analytics\u548cCRM\u7cfb\u7d71\u6536\u96c6\u6578\u64da\uff0c\u627e\u51fa\u884c\u92b7\u6f0f\u6597\u74f6\u9838\uff0c\u4e26\u4e0d\u65b7\u512a\u5316\u7b56\u7565\uff0c\u78ba\u4fdd\u6295\u8cc7\u56de\u5831\u6700\u5927\u5316\u3002<\/p>\n<p>\u9019\u516d\u5927\u7b56\u7565\u76f8\u4e92\u95dc\u806f\uff0c\u4f01\u696d\u9700\u6839\u64da\u81ea\u8eab\u60c5\u6cc1\u9078\u64c7\u9069\u5408\u7684\u7d44\u5408\uff0c\u6301\u7e8c\u76e3\u63a7\u8207\u512a\u5316\uff0c\u624d\u80fd\u5728B2B\u884c\u92b7\u4e2d\u53d6\u5f97\u6210\u529f\u3002\u8981\u8a18\u4f4f\uff0c\u6210\u529f\u4f86\u81ea\u4e0d\u65b7\u8abf\u6574\u7684\u904e\u7a0b\u3002<\/p>\n<table>\n<caption><b>B2B\u884c\u92b7\u516d\u5927\u9ad8\u6548\u7372\u5ba2\u7b56\u7565<\/b><\/caption>\n<tr>\n<th>\u7b56\u7565<\/th>\n<th>\u8aaa\u660e<\/th>\n<th>\u6848\u4f8b<\/th>\n<\/tr>\n<tr>\n<th><strong>\u7cbe\u6e96\u7684\u76ee\u6a19\u5ba2\u6236\u5b9a\u4f4d<\/strong><\/th>\n<td>\u9019\u662fB2B\u884c\u92b7\u7684\u57fa\u77f3\u3002\u6548\u7387\u91cd\u65bc\u898f\u6a21\uff0c\u6df1\u5165\u4e86\u89e3\u7406\u60f3\u5ba2\u6236\u7684\u516c\u53f8\u898f\u6a21\u3001\u7522\u696d\u3001\u8077\u4f4d\u3001\u75db\u9ede\u548c\u6c7a\u7b56\u904e\u7a0b\u81f3\u95dc\u91cd\u8981\u3002\u7cbe\u6e96\u9396\u5b9a\uff0c\u53ef\u4ee5\u88fd\u4f5c\u5f15\u8d77\u5171\u9cf4\u7684\u5167\u5bb9\u4e26\u9078\u64c7\u6700\u6709\u6548\u7684\u884c\u92b7\u7ba1\u9053\u3002<\/td>\n<td>\u4e00\u5bb6\u96f2\u7aefERP\u7cfb\u7d71\u516c\u53f8\u61c9\u96c6\u4e2d\u8cc7\u6e90\u5728\u5927\u578b\u88fd\u9020\u6216\u670d\u52d9\u696d\u7684\u6c7a\u7b56\u8005\u4e0a\u3002<\/td>\n<\/tr>\n<tr>\n<th><strong>\u5167\u5bb9\u884c\u92b7\u7b56\u7565<\/strong><\/th>\n<td>\u512a\u8cea\u5167\u5bb9\u5438\u5f15\u5ba2\u6236\u81f3\u95dc\u91cd\u8981\u3002\u5275\u9020\u5c0d\u76ee\u6a19\u5ba2\u6236\u6709\u50f9\u503c\u7684\u5167\u5bb9\uff0c\u5982\u767d\u76ae\u66f8\u548c\u6848\u4f8b\u7814\u7a76\uff0c\u61c9\u89e3\u6c7a\u4ed6\u5011\u7684\u75db\u9ede\u4e26\u63d0\u4f9b\u5be6\u7528\u898b\u89e3\uff0c\u5efa\u7acb\u5c08\u696d\u5f62\u8c61\u548c\u4fe1\u4efb\u611f\u3002<\/td>\n<td>\u7db2\u8def\u5b89\u5168\u516c\u53f8\u53ef\u64b0\u5beb\u6700\u65b0\u7db2\u8def\u5a01\u8105\u5206\u6790\uff0c\u5438\u5f15\u6f5b\u5728\u5ba2\u6236\u3002<\/td>\n<\/tr>\n<tr>\n<th><strong>\u641c\u5c0b\u5f15\u64ce\u512a\u5316(SEO)<\/strong><\/th>\n<td>\u8b93\u5ba2\u6236\u66f4\u5bb9\u6613\u627e\u5230\u4f60\u3002SEO\u9700\u8981\u9577\u671f\u6295\u5165\uff0c\u91dd\u5c0d\u76ee\u6a19\u95dc\u9375\u5b57\u512a\u5316\u7db2\u7ad9\u5167\u5bb9\u548c\u7d50\u69cb\uff0c\u63d0\u5347\u641c\u5c0b\u5f15\u64ce\u6392\u540d\u3002\u7d50\u5408\u5167\u5bb9\u884c\u92b7\u7b56\u7565\uff0c\u6700\u5927\u5316SEO\u6548\u679c\u3002<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<th><strong>\u793e\u7fa4\u5a92\u9ad4\u884c\u92b7<\/strong><\/th>\n<td>\u793e\u7fa4\u5a92\u9ad4\u662f\u5efa\u7acb\u54c1\u724c\u5f62\u8c61\u548c\u8207\u5ba2\u6236\u4e92\u52d5\u7684\u91cd\u8981\u5e73\u53f0\u3002\u9078\u64c7\u9069\u5408\u76ee\u6a19\u5ba2\u6236\u7684\u793e\u7fa4\u5a92\u9ad4\uff0c\u5982LinkedIn\uff0c\u5236\u5b9a\u6709\u7b56\u7565\u7684\u5167\u5bb9\u898f\u5283\uff0c\u4e26\u4f7f\u7528\u5ee3\u544a\u529f\u80fd\u9032\u884c\u7cbe\u6e96\u6295\u653e\uff0c\u6700\u5927\u5316\u884c\u92b7\u8cc7\u6e90\u3002<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<th><strong>\u5e33\u6236\u5f0f\u884c\u92b7(ABM)<\/strong><\/th>\n<td>ABM\u91dd\u5c0d\u7279\u5b9a\u9ad8\u50f9\u503c\u5ba2\u6236\u9032\u884c\u500b\u4eba\u5316\u884c\u92b7\u3002\u9700\u6df1\u5165\u4e86\u89e3\u5ba2\u6236\uff0c\u4e26\u70ba\u5176\u5236\u5b9a\u7368\u7279\u65b9\u6848\uff0c\u96d6\u6210\u672c\u8f03\u9ad8\uff0c\u4f46\u56de\u5831\u4ea6\u53ef\u89c0\uff0c\u9069\u5408\u9396\u5b9a\u5927\u578b\u4f01\u696d\u3002<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<th><strong>\u6578\u64da\u5206\u6790\u8207\u512a\u5316<\/strong><\/th>\n<td>\u6301\u7e8c\u5206\u6790\u884c\u92b7\u6210\u6548\uff0c\u8ffd\u8e64\u6709\u6548\u7b56\u7565\u548c\u9700\u6539\u9032\u7684\u5730\u65b9\u3002\u5229\u7528Google Analytics\u548cCRM\u7cfb\u7d71\u6536\u96c6\u6578\u64da\uff0c\u627e\u51fa\u884c\u92b7\u6f0f\u6597\u74f6\u9838\uff0c\u4e26\u4e0d\u65b7\u512a\u5316\u7b56\u7565\uff0c\u78ba\u4fdd\u6295\u8cc7\u56de\u5831\u6700\u5927\u5316\u3002<\/td>\n<td><\/td>\n<\/tr>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"%E6%95%B8%E6%93%9A%E9%A9%85%E5%8B%95%E7%9A%84B2B%E8%A1%8C%E9%8A%B7%E7%AD%96%E7%95%A5%EF%BC%9A%E7%B2%BE%E6%BA%96%E9%8E%96%E5%AE%9A%EF%BC%8C%E6%8F%90%E5%8D%87ROI\"><\/span>\u6578\u64da\u9a45\u52d5\u7684B2B\u884c\u92b7\u7b56\u7565\uff1a\u7cbe\u6e96\u9396\u5b9a\uff0c\u63d0\u5347ROI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728B2B\u884c\u92b7\u4e2d\uff0c\u76f2\u76ee\u6295\u653e\u5ee3\u544a\u5df2\u4e0d\u518d\u6709\u6548\u3002\u6210\u529f\u7684\u95dc\u9375\u5728\u65bc<b>\u6578\u64da\u9a45\u52d5<\/b>\uff0c\u900f\u904e\u6578\u64da\u5206\u6790\u4e86\u89e3\u76ee\u6a19\u5ba2\u6236\uff0c\u512a\u5316\u884c\u92b7\u7b56\u7565\uff0c\u63d0\u5347\u6295\u8cc7\u56de\u5831\u7387\uff08ROI\uff09\u3002\u8a31\u591a\u4e2d\u5c0f\u4f01\u696d\u7f3a\u4e4f\u5c08\u696d\u7684\u6578\u64da\u5206\u6790\u80fd\u529b\uff0c\u5c0e\u81f4\u8cc7\u6e90\u6d6a\u8cbb\uff0c\u5373\u4f7f\u9810\u7b97\u6709\u9650\uff0c\u4e5f\u80fd\u4f7f\u7528\u7c21\u55ae\u6613\u61c2\u7684\u5de5\u5177\u6709\u6548\u884c\u92b7\u3002<\/p>\n<p>\u9996\u5148\uff0c<b>\u9078\u64c7\u5408\u9069\u7684\u6578\u64da\u5206\u6790\u5de5\u5177<\/b>\u81f3\u95dc\u91cd\u8981\u3002Google Analytics\u662f\u4e00\u500b\u514d\u8cbb\u4e14\u529f\u80fd\u5f37\u5927\u7684\u5de5\u5177\uff0c\u53ef\u4ee5\u8ffd\u8e64\u7db2\u7ad9\u6d41\u91cf\u53ca\u8f49\u63db\u7387\u3002\u900f\u904e\u9019\u4e9b\u6578\u64da\uff0c\u6211\u5011\u53ef\u4ee5\u4e86\u89e3\u54ea\u4e9b\u884c\u92b7\u7ba1\u9053\u6700\u6709\u6548\uff0c\u4e26\u8abf\u6574\u7b56\u7565\uff0c\u5982\u512a\u5316\u7db2\u7ad9\u5167\u5bb9\u548c\u6539\u5584\u4f7f\u7528\u8005\u9ad4\u9a57\u3002\u5982\u679c\u4f01\u696d\u4f7f\u7528CRM\u7cfb\u7d71\uff0c\u5982Salesforce\uff0c\u5247\u53ef\u4ee5\u5c07Google Analytics\u6578\u64da\u8207CRM\u6578\u64da\u7d50\u5408\uff0c\u5168\u9762\u4e86\u89e3\u5ba2\u6236\u65c5\u7a0b\u3002<\/p>\n<p>\u5176\u6b21\uff0c<b>\u8a2d\u5b9a\u660e\u78ba\u7684\u6578\u64da\u6307\u6a19<\/b>\u662f\u6210\u529f\u7684\u57fa\u790e\u3002\u4e0d\u8981\u50c5\u50c5\u6536\u96c6\u6578\u64da\uff0c\u66f4\u8981\u8a2d\u5b9a\u95dc\u9375\u6307\u6a19\uff08KPI\uff09\uff0c\u4f8b\u5982\u7db2\u7ad9\u8f49\u63db\u7387\u8207\u6bcf\u6b21\u7372\u5ba2\u6210\u672c\uff08CPA\uff09\u3002\u8ffd\u8e64\u9019\u4e9bKPI\u53ef\u4ee5\u5e6b\u52a9\u6211\u5011\u53ca\u6642\u8abf\u6574\u7b56\u7565\uff0c\u5982\u82e5\u767c\u73fe\u67d0\u884c\u92b7\u7ba1\u9053\u7684CPA\u904e\u9ad8\uff0c\u61c9\u8003\u616e\u964d\u4f4e\u9810\u7b97\u6216\u512a\u5316\u5167\u5bb9\u3002<\/p>\n<p>\u518d\u8005\uff0c<b>\u5c07\u6578\u64da\u8f49\u5316\u70ba\u884c\u52d5\u65b9\u6848<\/b>\u662f\u95dc\u9375\u3002\u6578\u64da\u5206\u6790\u662f\u7b2c\u4e00\u6b65\uff0c\u6839\u64da\u6578\u64da\u5236\u5b9a\u5177\u9ad4\u7684\u884c\u52d5\u8a08\u756b\u624d\u662f\u91cd\u9ede\u3002\u4f8b\u5982\uff0c\u5982\u679cLinkedIn\u6d41\u91cf\u8f49\u63db\u7387\u9ad8\uff0c\u589e\u5f37\u5728\u8a72\u5e73\u53f0\u7684\u884c\u92b7\u6295\u5165\uff1b\u82e5\u67d0\u7bc7\u767d\u76ae\u66f8\u4e0b\u8f09\u7387\u9ad8\uff0c\u5247\u8003\u616e\u5275\u4f5c\u66f4\u591a\u985e\u4f3c\u5167\u5bb9\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u5be6\u7528\u7684\u6578\u64da\u9a45\u52d5\u884c\u92b7\u6280\u5de7\uff1a<\/p>\n<ul>\n<li><b>A\/B\u6e2c\u8a66\uff1a<\/b> 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id=\"%E6%95%B8%E6%93%9A%E9%A9%85%E5%8B%95%E7%9A%84B2B%E8%A1%8C%E9%8A%B7%E6%B1%BA%E7%AD%96%EF%BC%9A%E6%B4%9E%E5%AF%9F%E5%AE%A2%E6%88%B6%E9%9C%80%E6%B1%82%EF%BC%8C%E7%B2%BE%E6%BA%96%E9%8E%96%E5%AE%9A%E7%9B%AE%E6%A8%99\"><\/span>\u6578\u64da\u9a45\u52d5\u7684B2B\u884c\u92b7\u6c7a\u7b56\uff1a\u6d1e\u5bdf\u5ba2\u6236\u9700\u6c42\uff0c\u7cbe\u6e96\u9396\u5b9a\u76ee\u6a19<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B2B\u884c\u92b7\u7684\u6838\u5fc3\u5728\u65bc\u5efa\u7acb\u9577\u671f\u7684\u5408\u4f5c\u95dc\u4fc2\uff0c\u800c\u4f9d\u8cf4\u7d93\u9a57\u8207\u76f4\u89ba\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\u5df2\u7d93\u4e0d\u5920\u3002\u73fe\u4ee3B2B\u884c\u92b7\u5fc5\u9808<b>\u4ee5\u6578\u64da\u70ba\u9a45\u52d5<\/b>\uff0c\u4ee5\u63d0\u5347\u6548\u7387\u548c\u6295\u8cc7\u56de\u5831\u7387 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href=\"https:\/\/welly.tw\/blog\/b2b-marketing\" target=\"_blank\" rel=\"noopener\">\u53ef\u4ee5\u53c3\u8003 \u4ec0\u9ebc\u662fb2b\u884c\u92b7?<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BB%80%E9%BA%BC%E6%98%AFB2B%E8%A1%8C%E9%8A%B7%E7%B5%90%E8%AB%96\"><\/span>\u4ec0\u9ebc\u662fB2B\u884c\u92b7?\u7d50\u8ad6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7d9c\u4e0a\u6240\u8ff0\uff0c\u7406\u89e3\u300c\u4ec0\u9ebc\u662fB2B\u884c\u92b7\uff1f\u300d\u4e26\u975e\u50c5\u50c5\u505c\u7559\u5728\u300c\u4f01\u696d\u5c0d\u4f01\u696d\u7684\u884c\u92b7\u300d\u7684\u8868\u9762\u5b9a\u7fa9\u3002  \u5b83\u662f\u4e00\u5957\u7cfb\u7d71\u6027\u7684\u7b56\u7565\uff0c\u8457\u91cd\u65bc\u5efa\u7acb\u9577\u671f\u7684\u3001\u57fa\u65bc\u4fe1\u4efb\u8207\u50f9\u503c\u7684\u5408\u4f5c\u95dc\u4fc2\u3002  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