{"id":3766,"date":"2024-04-20T14:25:05","date_gmt":"2024-04-20T06:25:05","guid":{"rendered":"http:\/\/ip-bec.com\/Lionec\/3766\/"},"modified":"2026-10-24T00:22:48","modified_gmt":"2026-10-23T16:22:48","slug":"%e4%bb%80%e9%ba%bc%e6%98%af%e7%b0%a1%e8%a8%8a%e8%a1%8c%e9%8a%b7","status":"publish","type":"post","link":"https:\/\/godwasthelord.com\/?p=3766","title":{"rendered":"\u4ec0\u9ebc\u662f\u7c21\u8a0a\u884c\u92b7\uff1f\u9ad8\u6548\u63d0\u5347\u8f49\u5316\u7387\u7684SMS\u884c\u92b7\u5b8c\u6574\u6559\u5b78"},"content":{"rendered":"<p>\u4ec0\u9ebc\u662f\u7c21\u8a0a\u884c\u92b7\uff1f\u7c21\u800c\u8a00\u4e4b\uff0c\u5c31\u662f\u5229\u7528\u624b\u6a5f\u7c21\u8a0a\uff0c\u4ee5\u7c21\u6f54\u6709\u529b\u7684\u77ed\u8a0a\u606f\uff0c\u76f4\u63a5\u50b3\u905e\u4fc3\u92b7\u512a\u60e0\u3001\u6d3b\u52d5\u8cc7\u8a0a\u3001\u8a02\u55ae\u66f4\u65b0\u6216\u91cd\u8981\u901a\u77e5\u7b49\u5373\u6642\u8cc7\u8a0a\u7d66\u4f60\u7684\u5ba2\u6236\u6216\u6703\u54e1\u3002  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href=\"https:\/\/godwasthelord.com\/?p=3766\/#%E5%A6%82%E4%BD%95%E9%81%BF%E5%85%8D%E7%B0%A1%E8%A8%8A%E8%A1%8C%E9%8A%B7%E8%A2%AB%E6%AD%B8%E9%A1%9E%E7%82%BA%E5%9E%83%E5%9C%BE%E8%A8%8A%E6%81%AF%EF%BC%9F%E6%9C%89%E5%93%AA%E4%BA%9B%E6%9C%80%E4%BD%B3%E5%AF%A6%E5%8B%99%E5%8F%AF%E4%BB%A5%E9%81%B5%E5%BE%AA%EF%BC%9F\" >\u5982\u4f55\u907f\u514d\u7c21\u8a0a\u884c\u92b7\u88ab\u6b78\u985e\u70ba\u5783\u573e\u8a0a\u606f\uff1f\u6709\u54ea\u4e9b\u6700\u4f73\u5be6\u52d9\u53ef\u4ee5\u9075\u5faa\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/godwasthelord.com\/?p=3766\/#%E7%B0%A1%E8%A8%8A%E8%A1%8C%E9%8A%B7%E9%81%A9%E5%90%88%E5%93%AA%E4%BA%9B%E9%A1%9E%E5%9E%8B%E7%9A%84%E4%BC%81%E6%A5%AD%EF%BC%9F%E6%9C%89%E5%93%AA%E4%BA%9B%E7%94%A2%E6%A5%AD%E6%88%96%E6%A5%AD%E5%8B%99%E7%89%B9%E5%88%A5%E9%81%A9%E5%90%88%E4%BD%BF%E7%94%A8%E7%B0%A1%E8%A8%8A%E8%A1%8C%E9%8A%B7%EF%BC%9F\" >\u7c21\u8a0a\u884c\u92b7\u9069\u5408\u54ea\u4e9b\u985e\u578b\u7684\u4f01\u696d\uff1f\u6709\u54ea\u4e9b\u7522\u696d\u6216\u696d\u52d9\u7279\u5225\u9069\u5408\u4f7f\u7528\u7c21\u8a0a\u884c\u92b7\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BB%80%E9%BA%BC%E6%98%AF%E7%B0%A1%E8%A8%8A%E8%A1%8C%E9%8A%B7%EF%BC%9F%E6%A0%B8%E5%BF%83%E5%83%B9%E5%80%BC%E8%88%87%E6%87%89%E7%94%A8\"><\/span>\u4ec0\u9ebc\u662f\u7c21\u8a0a\u884c\u92b7\uff1f\u6838\u5fc3\u50f9\u503c\u8207\u61c9\u7528<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u6578\u4f4d\u884c\u92b7\u76db\u884c\u7684\u6642\u4ee3\uff0c\u7c21\u8a0a\u884c\u92b7\uff08SMS Marketing\uff09\u4f9d\u7136\u5360\u6709\u4e00\u5e2d\u4e4b\u5730\uff0c\u4e26\u5728\u7279\u5b9a\u60c5\u5883\u4e2d\u512a\u65bc\u5176\u4ed6\u6e20\u9053\u3002\u7c21\u8a0a\u884c\u92b7\u662f\u5229\u7528\u624b\u6a5f\u7c21\u8a0a\u9019\u4e00\u666e\u53ca\u7684\u901a\u8a0a\u5de5\u5177\uff0c\u76f4\u63a5\u5411\u76ee\u6a19\u5ba2\u6236\u50b3\u905e\u8a0a\u606f\uff0c\u4ee5\u9054\u6210\u884c\u92b7\u76ee\u7684\u3002\u5b83\u4e0d\u50c5\u50c5\u662f\u7c21\u55ae\u7684\u8a0a\u606f\u767c\u9001\uff0c\u800c\u662f\u900f\u904e\u7cbe\u6e96\u7b56\u7565\uff0c\u8fc5\u901f\u5c07<b>\u5373\u6642\u8cc7\u8a0a<\/b>\u50b3\u905e\u7d66<b>\u6b63\u78ba\u5c0d\u8c61<\/b>\uff0c\u7372\u5f97\u6700\u5927\u6548\u76ca\u3002<\/p>\n<p>\u60f3\u50cf\u4f60\u6536\u5230\u4e00\u689d\u7c21\u8a0a\uff1a\u300c\u606d\u559c\u60a8\uff01\u7372\u5f97\u54c1\u724c\u9650\u66428\u6298\u512a\u60e0\u78bc\uff0c\u6709\u6548\u671f\u81f3\u4eca\u665a12\u9ede\uff01\u300d\u9019\u6a23\u7684\u8a0a\u606f\u6bd4\u5197\u9577\u7684\u96fb\u5b50\u90f5\u4ef6\u66f4\u5bb9\u6613\u5438\u5f15\u6ce8\u610f\u4e26\u4fc3\u4f7f\u884c\u52d5\u3002\u9019\u5c31\u662f\u7c21\u8a0a\u884c\u92b7\u7684\u9b45\u529b\u3002\u7c21\u8a0a\u907f\u958b\u8cc7\u8a0a\u904e\u8f09\uff0c<b>\u5feb\u901f<\/b>\u50b3\u905e\u7c21\u77ed\u4e14\u6709\u6548\u7684\u8cc7\u8a0a\uff0c\u78ba\u4fdd\u8a0a\u606f\u88ab\u770b\u5230\u3002<\/p>\n<p>\u7c21\u8a0a\u884c\u92b7\u7684\u61c9\u7528\u5ee3\u6cdb\uff0c\u5305\u62ec\uff1a\u767c\u9001<b>\u4fc3\u92b7\u512a\u60e0<\/b>\u3001\u63d0\u9ad8\u53c3\u8207\u7684<b>\u6d3b\u52d5\u5ba3\u50b3<\/b>\u3001\u63d0\u4f9b<b>\u9810\u7d04\u6216\u8a02\u55ae\u8cc7\u8a0a<\/b>\uff0c\u6216\u767c\u9001\u91cd\u8981\u901a\u77e5\uff0c\u5982\u5305\u88f9\u9001\u9054\u63d0\u9192\uff0c\u9019\u4e9b\u90fd\u57fa\u65bc\u7c21\u8a0a\u7684\u5373\u6642\u6027\u548c\u9ad8\u5230\u9054\u7387\u3002\u7c21\u8a0a\u907f\u514d\u4e86\u96fb\u5b50\u90f5\u4ef6\u88ab\u6a19\u8a18\u70ba\u5783\u573e\u90f5\u4ef6\u7684\u98a8\u96aa\uff0c\u4e26\u4e0d\u9700\u8981\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u7af6\u722d\u66dd\u5149\u7387\uff0c\u78ba\u4fdd\u8a0a\u606f\u6709\u6548\u63a5\u6536\u3002<\/p>\n<p>\u7136\u800c\uff0c\u7c21\u8a0a\u884c\u92b7\u9700\u8981\u7cbe\u5fc3\u7b56\u5283\u548c\u57f7\u884c\u3002\u6709\u6548\u7b56\u7565\u9700\u8003\u91cf\u76ee\u6a19\u53d7\u773e\u3001\u8a0a\u606f\u5167\u5bb9\u53ca\u767c\u9001\u6642\u6a5f\uff0c\u4e26\u5f8c\u7e8c\u9032\u884c\u8ffd\u8e64\u5206\u6790\u3002\u6210\u529f\u7684\u7c21\u8a0a\u884c\u92b7\u6703\u5728\u9867\u5ba2\u65c5\u7a0b\u4e2d\u8a2d\u7f6e\u95dc\u9375\u89f8\u9ede\uff0c\u5f15\u5c0e\u9867\u5ba2\u884c\u52d5\uff0c\u5982\u9ede\u64ca\u6d3b\u52d5\u93c8\u63a5\u6216\u5b8c\u6210\u8cfc\u8cb7\u3002\u56e0\u6b64\uff0c\u7c21\u8a0a\u884c\u92b7\u4e0d\u50c5\u662f\u8a0a\u606f\u50b3\u905e\uff0c\u9084\u662f<b>\u5efa\u7acb\u95dc\u4fc2<\/b>\u548c<b>\u63d0\u5347\u8f49\u5316\u7387<\/b>\u7684\u91cd\u8981\u5de5\u5177\u3002<\/p>\n<p>\u7e3d\u7d50\u4f86\u8aaa\uff0c\u7c21\u8a0a\u884c\u92b7\u7684\u6838\u5fc3\u5728\u65bc<b>\u7cbe\u6e96\u3001\u5373\u6642\u3001\u7c21\u6f54<\/b>\u3002\u5b83\u5229\u7528\u624b\u6a5f\u7c21\u8a0a\uff0c\u5e6b\u52a9\u4f01\u696d\u8207\u5ba2\u6236\u5efa\u7acb\u66f4\u7dca\u5bc6\u7684\u806f\u7e6b\uff0c\u6700\u7d42\u63d0\u5347\u92b7\u552e\u8f49\u5316\u7387\u3002\u63a5\u4e0b\u4f86\uff0c\u6211\u5011\u5c07\u6df1\u5165\u63a2\u8a0e\u5982\u4f55\u5236\u5b9a\u6709\u6548\u7684\u7c21\u8a0a\u884c\u92b7\u7b56\u7565\u3001\u64b0\u5beb\u9ad8\u8f49\u63db\u7387\u7684\u6587\u6848\uff0c\u4ee5\u53ca\u9078\u64c7\u9069\u5408\u7684\u884c\u92b7\u5e73\u53f0\uff0c\u4ee5\u5145\u5206\u638c\u63e1\u9019\u4e00\u5f37\u5927\u7684\u884c\u92b7\u5de5\u5177\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%82%BA%E4%BB%80%E9%BA%BC%E9%81%B8%E6%93%87%E7%B0%A1%E8%A8%8A%E8%A1%8C%E9%8A%B7%EF%BC%9F%E5%84%AA%E5%8B%A2%E5%88%86%E6%9E%90\"><\/span>\u70ba\u4ec0\u9ebc\u9078\u64c7\u7c21\u8a0a\u884c\u92b7\uff1f\u512a\u52e2\u5206\u6790<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7c21\u8a0a\u884c\u92b7\u53ef\u7528\u65bc\u901a\u77e5\u8207\u4fc3\u92b7\uff0c\u4f46\u6210\u6548\u9808\u4ee5\u5be6\u969b\u767c\u9001\u3001\u9001\u9054\u3001\u9ede\u64ca\u3001\u56de\u8986\u8207\u8a02\u55ae\u8cc7\u6599\u8a55\u4f30\u3002\u4e00\u822cSMS\u7121\u6cd5\u76f4\u63a5\u8ffd\u8e64\u958b\u555f\uff0c\u4e0d\u61c9\u628a\u63a8\u4f30\u95b1\u8b80\u7387\u7576\u6210\u6bcf\u6b21\u6d3b\u52d5\u5be6\u6e2c\u7d50\u679c\u3002\u4ee5\u4e0b\u8aaa\u660e\u53ef\u8003\u616e\u7684\u7528\u9014\uff1a<\/p>\n<p><b>1. \u5373\u6642\u901a\u77e5\u8207\u8861\u91cf\u9650\u5236\uff1a<\/b>\u7c21\u8a0a\u9069\u5408\u50b3\u905e\u8a02\u55ae\u3001\u9810\u7d04\u6216\u9650\u6642\u8cc7\u8a0a\uff0c\u4f46\u8a0a\u606f\u9001\u9054\u4e0d\u4ee3\u8868\u5df2\u95b1\u8b80\u6216\u8cfc\u8cb7\u3002\u672a\u9644\u7814\u7a76\u689d\u4ef6\u7684\u95b1\u8b80\u7387\uff0c\u4e0d\u5b9c\u7528\u4f5c\u901a\u7528\u6210\u6548\u4fdd\u8b49\u3002<a href=\"https:\/\/help.klaviyo.com\/hc\/en-us\/articles\/41073297828379\" target=\"_blank\" rel=\"noopener\">Klaviyo\u5b98\u65b9\u6587\u4ef6<\/a>\u5340\u5206SMS\uff0fMMS\u8207RCS\uff1a\u524d\u5169\u8005\u4e0d\u652f\u63f4\u958b\u555f\u8ffd\u8e64\uff1bRCS\u7684\u958b\u555f\u4e8b\u4ef6\u4e5f\u4f9d\u8cf4\u6536\u4ef6\u88dd\u7f6e\u56de\u50b3\u5df2\u8b80\u8cc7\u8a0a\u3002\u8861\u91cf\u4e00\u822cSMS\u6642\uff0c\u61c9\u512a\u5148\u4f7f\u7528\u5e73\u53f0\u53ef\u53d6\u5f97\u7684\u9001\u9054\u72c0\u614b\u3001\u8ffd\u8e64\u9023\u7d50\u9ede\u64ca\u3001\u56de\u8986\u8207\u5f8c\u7e8c\u8f49\u63db\uff0c\u4e26\u8a3b\u660e\u5206\u6bcd\u548c\u7d71\u8a08\u671f\u9593\u3002<\/p>\n<p><b>2.  \u7cbe\u6e96\u9396\u5b9a\u5ba2\u6236\uff1a<\/b>  \u7c21\u8a0a\u884c\u92b7\u5141\u8a31\u6839\u64da\u5ba2\u6236\u7684\u6b77\u53f2\u3001\u504f\u597d\u548c\u5730\u7406\u4f4d\u7f6e\uff0c\u7cbe\u78ba\u9396\u5b9a\u53d7\u773e\uff0c\u63d0\u9ad8\u884c\u92b7\u6548\u679c\uff0c\u907f\u514d\u8cc7\u6e90\u6d6a\u8cbb\u3002<\/p>\n<ul>\n<li><b>\u7cbe\u6e96\u5ba2\u7fa4\uff1a<\/b>  \u91dd\u5c0d\u7279\u5b9a\u6d88\u8cbb\u8005\uff0c\u5982\u9ad8\u50f9\u503c\u5ba2\u6236\u548c\u65b0\u5ba2\u6236\u3002<\/li>\n<li><b>\u500b\u6027\u5316\u8a0a\u606f\uff1a<\/b>  \u6839\u64da\u5ba2\u6236\u559c\u597d\uff0c\u63d0\u4f9b\u5ba2\u88fd\u5316\u7c21\u8a0a\u5167\u5bb9\u3002<\/li>\n<li><b>\u5206\u773e\u884c\u92b7\uff1a<\/b>  \u5c07\u5ba2\u6236\u7fa4\u7d30\u5206\uff0c\u91dd\u5c0d\u4e0d\u540c\u7fa4\u9ad4\u767c\u9001\u7279\u5b9a\u8a0a\u606f\u3002<\/li>\n<\/ul>\n<p><b>3.  \u9ad8\u6295\u8cc7\u5831\u916c\u7387 (ROI)\uff1a<\/b>  \u7c21\u8a0a\u884c\u92b7\u9762\u5411\u5df2\u5efa\u7acb\u95dc\u4fc2\u7684\u5ba2\u6236\uff0c\u7dad\u8b77\u6210\u672c\u4f4e\u65bc\u958b\u767c\u65b0\u5ba2\u6236\u3002\u76f8\u8f03\u7db2\u8def\u5ee3\u544a\u7b49\u5176\u4ed6\u65b9\u5f0f\uff0c\u7c21\u8a0a\u884c\u92b7\u6210\u672c\u6548\u76ca\u66f4\u9ad8\uff0c\u80fd\u4ee5\u8f03\u4f4e\u7684\u652f\u51fa\u7372\u5f97\u66f4\u597d\u7684\u56de\u5831\u3002<\/p>\n<p><b>4.  \u9748\u6d3b\u6027\u8207\u591a\u6a23\u5316\u61c9\u7528\uff1a<\/b> \u7c21\u8a0a\u884c\u92b7\u9069\u7528\u65bc\u4fc3\u92b7\u5916\u7684\u591a\u7a2e\u5834\u666f\uff0c\u5982\u8a02\u55ae\u78ba\u8a8d\u3001\u7269\u6d41\u8ffd\u8e64\u548c\u6703\u54e1\u5fe0\u8aa0\u8a08\u5283\u3002\u53ca\u6642\u7684\u901a\u77e5\u80fd\u63d0\u5347\u5ba2\u6236\u9ad4\u9a57\uff0c\u52a0\u5f37\u54c1\u724c\u5fe0\u8aa0\u5ea6\u3002<\/p>\n<ul>\n<li><b>\u4fc3\u92b7\u6d3b\u52d5\uff1a<\/b>  \u9650\u6642\u512a\u60e0\u3001\u65b0\u54c1\u4e0a\u5e02\u901a\u77e5\u3002<\/li>\n<li><b>\u5ba2\u6236\u670d\u52d9\uff1a<\/b> \u8a02\u55ae\u78ba\u8a8d\u3001\u7269\u6d41\u67e5\u8a62\u3002<\/li>\n<li><b>\u6703\u54e1\u7ba1\u7406\uff1a<\/b>  \u751f\u65e5\u795d\u8cc0\u3001\u512a\u60e0\u5238\u767c\u653e\u3002<\/li>\n<li><b>\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\uff1a<\/b>  \u53cd\u994b\u6536\u96c6\u3001\u6eff\u610f\u5ea6\u63d0\u5347\u3002<\/li>\n<\/ul>\n<p><b>5.  \u8207\u5176\u4ed6\u884c\u92b7\u6e20\u9053\u6574\u5408\uff1a<\/b>  \u7c21\u8a0a\u884c\u92b7\u53ef\u8207\u96fb\u5b50\u90f5\u4ef6\u3001\u793e\u7fa4\u5a92\u9ad4\u7b49\u6709\u6548\u6574\u5408\uff0c\u63d0\u5347\u6574\u9ad4\u884c\u92b7\u6548\u7387\u3002\u4f8b\u5982\uff0c\u901a\u904e\u7c21\u8a0a\u5f15\u5c0e\u5ba2\u6236\u81f3\u7db2\u7ad9\uff0c\u589e\u52a0\u696d\u52d9\u63a5\u89f8\u9ede\u3002<\/p>\n<p>\u7e3d\u9ad4\u800c\u8a00\uff0c\u7c21\u8a0a\u53ef\u4f9d\u901a\u77e5\u6216\u4fc3\u92b7\u9700\u6c42\u9748\u6d3b\u904b\u7528\uff1b\u662f\u5426\u5e36\u4f86\u589e\u91cf\u8f49\u63db\uff0c\u4ecd\u9808\u7d50\u5408\u6210\u672c\u3001\u9000\u8a02\u3001\u9ede\u64ca\u8207\u8a02\u55ae\u8cc7\u6599\u6301\u7e8c\u8a55\u4f30\u3002<\/p>\n<div class=\"image-container\">\n<img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1612550761236-e813928f7271?crop=entropy&#038;cs=tinysrgb&#038;fit=max&#038;fm=jpg&#038;ixid=M3w0NzUyMTB8MHwxfHNlYXJjaHwxMTl8fGNvbXB1dGVyJTIwc2NyZWVufGVufDB8MHx8fDE3MjI5NDc4ODZ8MA&#038;ixlib=rb-4.0.3&#038;q=80&#038;w=1080\" alt=\"\u4ec0\u9ebc\u662f\u7c21\u8a0a\u884c\u92b7?\" \/><\/p>\n<p class=\"image-caption\">\u4ec0\u9ebc\u662f\u7c21\u8a0a\u884c\u92b7?. Photos provided by unsplash<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B0%A1%E8%A8%8A%E8%A1%8C%E9%8A%B7%E8%88%87AMA%E8%A1%8C%E9%8A%B7%E7%9A%84%E7%B5%90%E5%90%88%EF%BC%9A%E5%89%B5%E9%80%A0%E4%BA%A4%E6%98%93%EF%BC%8C%E6%BB%BF%E8%B6%B3%E5%AE%A2%E6%88%B6%E9%9C%80%E6%B1%82\"><\/span>\u7c21\u8a0a\u884c\u92b7\u8207AMA\u884c\u92b7\u7684\u7d50\u5408\uff1a\u5275\u9020\u4ea4\u6613\uff0c\u6eff\u8db3\u5ba2\u6236\u9700\u6c42<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7c21\u8a0a\u884c\u92b7\u662f\u4e00\u79cd\u9ad8\u6548\u7684\u63a8\u5ee3\u5de5\u5177\uff0c\u73fe\u5728\u6211\u5011\u5c07\u63a2\u8a0e\u5982\u4f55\u5c07\u5176\u8207\u7f8e\u570b\u884c\u92b7\u5b78\u6703\uff08AMA\uff09\u7684\u884c\u92b7\u5b9a\u7fa9\u7d50\u5408\uff0c\u4ee5\u9054\u6210\u5546\u696d\u76ee\u6a19\u3002AMA\u5c07\u884c\u92b7\u5b9a\u7fa9\u70ba\u300c\u8a08\u5283\u8207\u57f7\u884c\u7406\u5ff5\u3001\u7522\u54c1\u8207\u670d\u52d9\u7684\u5177\u9ad4\u5316\u3001\u8a02\u50f9\u3001\u4fc3\u92b7\u8207\u914d\u9001\uff0c\u4ee5\u5275\u9020\u4ea4\u6613\u4f86\u6eff\u8db3\u500b\u9ad4\u8207\u7d44\u7e54\u76ee\u6a19\u7684\u6d41\u7a0b\u3002\u300d\u7c21\u8a0a\u884c\u92b7\u5728\u9019\u500b\u904e\u7a0b\u4e2d\u626e\u6f14\u8457\u91cd\u8981\u89d2\u8272\u3002<\/p>\n<p><b>\u5728\u7406\u5ff5\u8207\u7522\u54c1\u7684\u5177\u9ad4\u5316\u65b9\u9762<\/b>\uff0c\u7c21\u8a0a\u884c\u92b7\u80fd\u6709\u6548\u50b3\u9054\u7522\u54c1\u50f9\u503c\u4e3b\u5f35\u3002\u900f\u904e\u7c21\u6f54\u7684\u5167\u5bb9\uff0c\u4f01\u696d\u5feb\u901f\u5206\u4eab\u7522\u54c1\u8cc7\u8a0a\uff0c\u4e26\u5f37\u8abf\u7368\u7279\u8ce3\u9ede\uff0c\u5438\u5f15\u5ba2\u6236\u3002\u4f8b\u5982\uff0c\u53ef\u4ee5\u767c\u9001\u7522\u54c1\u5716\u7247\u6216\u7c21\u77ed\u4ecb\u7d39\uff0c\u8fc5\u901f\u6fc0\u8d77\u8cfc\u8cb7\u617e\u671b\uff0c\u5c07\u62bd\u8c61\u7406\u5ff5\u8f49\u5316\u70ba\u5177\u9ad4\u8cc7\u8a0a\u3002<\/p>\n<p><b>\u5728\u8a02\u50f9\u4e0a<\/b>\uff0c\u7c21\u8a0a\u884c\u92b7\u4f5c\u70ba\u4fc3\u92b7\u5de5\u5177\uff0c\u5354\u52a9\u4f01\u696d\u8abf\u6574\u7b56\u7565\u4e26\u50b3\u905e\u50f9\u503c\u3002\u900f\u904e\u9650\u6642\u6298\u6263\u78bc\u6216\u4fc3\u92b7\u6d3b\u52d5\u8cc7\u8a0a\u5438\u5f15\u9867\u5ba2\uff0c\u4f01\u696d\u53ef\u91dd\u5c0d\u4e0d\u540c\u5ba2\u7fa4\u5236\u5b9a\u512a\u60e0\uff0c\u5982\u91dd\u5c0d\u5fe0\u5be6\u5ba2\u6236\u767c\u9001\u5c08\u5c6c\u512a\u60e0\uff0c\u9032\u800c\u6700\u5927\u5316\u92b7\u552e\u3002\u5229\u7528\u6578\u64da\u5206\u6790\uff0c\u4f01\u696d\u9084\u80fd\u8ffd\u8e64\u6d3b\u52d5\u6210\u6548\u4e26\u8abf\u6574\u7b56\u7565\uff0c\u4ee5\u9054\u6700\u4f73\u6548\u76ca\u3002<\/p>\n<p><b>\u7c21\u8a0a\u884c\u92b7\u7684\u4fc3\u92b7\u512a\u52e2<\/b>\u540c\u6a23\u986f\u8457\u3002\u5373\u6642\u6027\u8207\u9ad8\u5230\u9054\u7387\u4f7f\u5176\u6210\u70ba\u7406\u60f3\u7684\u4fc3\u92b7\u7ba1\u9053\u3002\u4f01\u696d\u53ef\u4ee5\u76f4\u63a5\u5411\u76ee\u6a19\u5ba2\u6236\u767c\u9001\u4fc3\u92b7\u8a0a\u606f\uff0c\u63d0\u5347\u6d3b\u52d5\u6709\u6548\u6027\u3002\u6b64\u5916\uff0c\u7c21\u8a0a\u884c\u92b7\u6210\u672c\u76f8\u5c0d\u8f03\u4f4e\uff0c\u80fd\u7cbe\u6e96\u9396\u5b9a\u5ba2\u6236\uff0c\u907f\u514d\u8cc7\u6e90\u6d6a\u8cbb\u3002\u5b83\u4e5f\u80fd\u8207\u96fb\u5b50\u90f5\u4ef6\u3001\u793e\u7fa4\u5a92\u9ad4\u884c\u92b7\u7b49\u5176\u4ed6\u6e20\u9053\u7d50\u5408\uff0c\u5f62\u6210\u5b8c\u6574\u7684\u884c\u92b7\u7b56\u7565\u3002<\/p>\n<p><b>\u6700\u5f8c\uff0c\u5728\u914d\u9001\u65b9\u9762<\/b>\uff0c\u7c21\u8a0a\u884c\u92b7\u53ef\u901a\u77e5\u5ba2\u6236\u8a02\u55ae\u72c0\u614b\u53ca\u7269\u6d41\u8cc7\u8a0a\uff0c\u63d0\u5347\u5ba2\u6236\u6eff\u610f\u5ea6\u548c\u54c1\u724c\u5f62\u8c61\u3002\u4f01\u696d\u9084\u53ef\u5229\u7528\u7c21\u8a0a\u6536\u96c6\u53cd\u994b\uff0c\u4e86\u89e3\u5ba2\u6236\u9700\u6c42\u4e26\u4e0d\u65b7\u512a\u5316\u7522\u54c1\u53ca\u670d\u52d9\uff0c\u589e\u5f37\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u3002<\/p>\n<p>\u7e3d\u4e4b\uff0c\u7c21\u8a0a\u884c\u92b7\u4e0d\u50c5\u662f\u8a0a\u606f\u50b3\u905e\u5de5\u5177\uff0c\u66f4\u662f\u8207AMA\u884c\u92b7\u5b9a\u7fa9\u5404\u74b0\u7bc0\u7dca\u5bc6\u7d50\u5408\u7684\u9ad8\u6548\u7b56\u7565\u3002\u900f\u904e\u6709\u6548\u7684\u7c21\u8a0a\u884c\u92b7\uff0c\u4f01\u696d\u53ef\u4ee5\u7cbe\u78ba\u89f8\u9054\u76ee\u6a19\u5ba2\u6236\uff0c\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u92b7\u552e\u8f49\u5316\uff0c\u5be6\u73fe\u5546\u696d\u76ee\u6a19\u3002\u95dc\u9375\u5728\u65bc\u6301\u7e8c\u512a\u5316\u7b56\u7565\uff0c\u4ee5\u78ba\u4fdd\u6548\u76ca\u6700\u5927\u5316\u3002<\/p>\n<table>\n<caption><b>\u7c21\u8a0a\u884c\u92b7\u8207AMA\u884c\u92b7\u7684\u7d50\u5408\uff1a\u5275\u9020\u4ea4\u6613\uff0c\u6eff\u8db3\u5ba2\u6236\u9700\u6c42<\/b><\/caption>\n<tr>\n<th>AMA\u884c\u92b7\u74b0\u7bc0<\/th>\n<th>\u7c21\u8a0a\u884c\u92b7\u7684\u61c9\u7528<\/th>\n<th>\u6548\u76ca<\/th>\n<\/tr>\n<tr>\n<td>\u7406\u5ff5\u8207\u7522\u54c1\u7684\u5177\u9ad4\u5316<\/td>\n<td>\u6709\u6548\u50b3\u9054\u7522\u54c1\u50f9\u503c\u4e3b\u5f35\uff1b\u767c\u9001\u7522\u54c1\u5716\u7247\u6216\u7c21\u77ed\u4ecb\u7d39\uff0c\u8fc5\u901f\u6fc0\u8d77\u8cfc\u8cb7\u617e\u671b\uff1b\u5c07\u62bd\u8c61\u7406\u5ff5\u8f49\u5316\u70ba\u5177\u9ad4\u8cc7\u8a0a\u3002<\/td>\n<td>\u63d0\u5347\u7522\u54c1\u8a8d\u77e5\u5ea6\uff0c\u4fc3\u9032\u8cfc\u8cb7\u617e\u671b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u8a02\u50f9<\/td>\n<td>\u4f5c\u70ba\u4fc3\u92b7\u5de5\u5177\uff0c\u5354\u52a9\u4f01\u696d\u8abf\u6574\u7b56\u7565\u4e26\u50b3\u905e\u50f9\u503c\uff1b\u767c\u9001\u9650\u6642\u6298\u6263\u78bc\u6216\u4fc3\u92b7\u6d3b\u52d5\u8cc7\u8a0a\uff1b\u91dd\u5c0d\u4e0d\u540c\u5ba2\u7fa4\u5236\u5b9a\u512a\u60e0\uff1b\u5229\u7528\u6578\u64da\u5206\u6790\u8ffd\u8e64\u6d3b\u52d5\u6210\u6548\u4e26\u8abf\u6574\u7b56\u7565\u3002<\/td>\n<td>\u5438\u5f15\u9867\u5ba2\uff0c\u6700\u5927\u5316\u92b7\u552e\uff0c\u63d0\u5347\u7b56\u7565\u6548\u76ca\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u4fc3\u92b7<\/td>\n<td>\u5373\u6642\u6027\u8207\u9ad8\u5230\u9054\u7387\uff1b\u76f4\u63a5\u5411\u76ee\u6a19\u5ba2\u6236\u767c\u9001\u4fc3\u92b7\u8a0a\u606f\uff1b\u6210\u672c\u76f8\u5c0d\u8f03\u4f4e\uff0c\u7cbe\u6e96\u9396\u5b9a\u5ba2\u6236\uff1b\u53ef\u8207\u5176\u4ed6\u6e20\u9053\u7d50\u5408\u3002<\/td>\n<td>\u63d0\u5347\u6d3b\u52d5\u6709\u6548\u6027\uff0c\u964d\u4f4e\u6210\u672c\uff0c\u63d0\u9ad8\u8f49\u63db\u7387\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u914d\u9001<\/td>\n<td>\u901a\u77e5\u5ba2\u6236\u8a02\u55ae\u72c0\u614b\u53ca\u7269\u6d41\u8cc7\u8a0a\uff1b\u6536\u96c6\u5ba2\u6236\u53cd\u994b\uff1b\u4e86\u89e3\u5ba2\u6236\u9700\u6c42\u4e26\u512a\u5316\u7522\u54c1\u53ca\u670d\u52d9\u3002<\/td>\n<td>\u63d0\u5347\u5ba2\u6236\u6eff\u610f\u5ea6\u548c\u54c1\u724c\u5f62\u8c61\uff0c\u589e\u5f37\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u3002<\/td>\n<\/tr>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B0%A1%E8%A8%8A%E8%A1%8C%E9%8A%B7%E8%88%87%E5%85%B6%E4%BB%96%E7%B6%B2%E8%B7%AF%E8%A1%8C%E9%8A%B7%E7%AD%96%E7%95%A5%E7%9A%84%E6%95%B4%E5%90%88%E6%87%89%E7%94%A8\"><\/span>\u7c21\u8a0a\u884c\u92b7\u8207\u5176\u4ed6\u7db2\u8def\u884c\u92b7\u7b56\u7565\u7684\u6574\u5408\u61c9\u7528<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u70ba\u4e86\u6700\u5927\u5316\u7c21\u8a0a\u884c\u92b7\u7684\u6548\u76ca\uff0c\u95dc\u9375\u5728\u65bc\u8207\u5176\u4ed6\u7db2\u8def\u884c\u92b7\u7b56\u7565\u7684\u6574\u5408\u3002\u55ae\u7368\u4f7f\u7528\u7c21\u8a0a\u884c\u92b7\u96d6\u7136\u53ef\u4ee5\u5feb\u901f\u63a5\u89f8\u76ee\u6a19\u5ba2\u7fa4\uff0c\u4f46\u7f3a\u4e4f\u6574\u9ad4\u884c\u92b7\u7b56\u7565\u652f\u6301\uff0c\u5176\u6548\u679c\u6703\u5927\u6253\u6298\u6263\u3002\u56e0\u6b64\uff0c\u5c07\u7c21\u8a0a\u884c\u92b7\u878d\u5165\u6578\u4f4d\u884c\u92b7\u7b56\u7565\u4e2d\uff0c\u80fd\u5275\u9020\u66f4\u5927\u7d9c\u6548\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u7d50\u5408<b>\u641c\u5c0b\u5f15\u64ce\u884c\u92b7(SEO\/SEM)<\/b>\uff0c\u7576\u6f5b\u5728\u5ba2\u6236\u641c\u5c0b\u5230\u60a8\u7684\u7db2\u7ad9\u5f8c\uff0c\u900f\u904e\u7c21\u8a0a\u767c\u9001\u512a\u60e0\u78bc\uff0c\u53ef\u4ee5\u6709\u6548\u5f15\u5c0e\u4ed6\u5011\u8cfc\u8cb7\u3002\u60a8\u9084\u53ef\u4ee5\u8a2d\u7f6e\u81ea\u52d5\u5316\u6d41\u7a0b\uff0c\u7576\u5ba2\u6236\u5728\u7db2\u7ad9\u4e0a\u6dfb\u52a0\u5546\u54c1\u81f3\u8cfc\u7269\u8eca\u537b\u672a\u5b8c\u6210\u7d50\u5e33\u6642\uff0c\u81ea\u52d5\u767c\u9001\u7c21\u8a0a\u63d0\u9192\uff0c\u63d0\u5347\u8cfc\u8cb7\u610f\u9858\u3002<\/p>\n<p>\u7c21\u8a0a\u884c\u92b7\u4e5f\u53ef\u8207<b>\u793e\u7fa4\u5a92\u9ad4\u884c\u92b7<\/b>\u7d50\u5408\uff0c\u4f5c\u70ba\u4e92\u52d5\u6e20\u9053\u3002\u9f13\u52f5\u793e\u7fa4\u5a92\u9ad4\u7c89\u7d72\u7559\u8a00\u6216\u5206\u4eab\uff0c\u4e26\u63d0\u4f9b\u7c21\u8a0a\u56de\u8986\u7684\u7368\u5bb6\u512a\u60e0\uff0c\u53ef\u4ee5\u63d0\u5347\u4e92\u52d5\u7387\u4e26\u52a0\u5f37\u9867\u5ba2\u95dc\u4fc2\u3002\u4f8b\u5982\uff0c\u900f\u904e\u793e\u7fa4\u5a92\u9ad4\u8cbc\u6587\u642d\u914d\u7c21\u8a0a\u6d3b\u52d5\uff0c\u53ef\u4ee5\u63d0\u5347\u53c3\u8207\u5ea6\u4e26\u6536\u96c6\u5ba2\u6236\u806f\u7d61\u8cc7\u8a0a\uff0c\u70ba\u5f8c\u7e8c\u7cbe\u6e96\u884c\u92b7\u6253\u4e0b\u57fa\u790e\u3002<\/p>\n<p>\u53e6\u5916\uff0c\u7c21\u8a0a\u884c\u92b7\u53ef\u4f5c\u70ba<b>\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7(EDM)<\/b>\u7684\u88dc\u5145\u5de5\u5177\u3002\u7576\u767c\u9001EDM\u63a8\u5ee3\u65b0\u7522\u54c1\u6642\uff0c\u53ef\u6e2c\u8a66\u662f\u5426\u4ee5\u7c21\u8a0a\u63d0\u9192\u5e36\u52d5\u96fb\u5b50\u90f5\u4ef6\u95b1\u8b80\u6216\u5f8c\u7e8c\u9ede\u64ca\uff0c\u4e26\u5206\u5225\u67e5\u770b\u5404\u6e20\u9053\u6578\u64da\u3002\u6839\u64da\u5ba2\u6236\u7684\u7c21\u8a0a\u53cd\u994b\uff0c\u8abf\u6574\u5f8c\u7e8cEDM\u5167\u5bb9\u4ee5\u5be6\u73fe\u500b\u6027\u5316\u884c\u92b7\uff0c\u4f8b\u5982\u91dd\u5c0d\u8868\u9054\u5c0d\u67d0\u7522\u54c1\u8208\u8da3\u7684\u5ba2\u6236\uff0c\u63d0\u4f9b\u8a73\u76e1\u4ecb\u7d39\u548c\u512a\u60e0\u4fe1\u606f\u3002<\/p>\n<p><b>\u6703\u54e1\u884c\u92b7<\/b>\u4e5f\u8207\u7c21\u8a0a\u884c\u92b7\u4e92\u76f8\u5951\u5408\u3002\u5229\u7528\u7c21\u8a0a\u767c\u9001\u6703\u54e1\u751f\u65e5\u795d\u798f\u3001\u5c08\u5c6c\u512a\u60e0\u6216\u65b0\u54c1\u901a\u77e5\uff0c\u80fd\u63d0\u5347\u6703\u54e1\u5fe0\u8aa0\u5ea6\u3002\u7c21\u8a0a\u7684\u5373\u6642\u6027\u4f7f\u5f97\u91cd\u8981\u6703\u54e1\u8cc7\u8a0a\uff0c\u5982\u7a4d\u5206\u5230\u671f\u63d0\u9192\uff0c\u80fd\u8fc5\u901f\u50b3\u9054\uff0c\u6709\u52a9\u65bc\u4fdd\u7559\u6703\u54e1\u3002<\/p>\n<p>\u7e3d\u4e4b\uff0c\u7c21\u8a0a\u884c\u92b7\u4e26\u975e\u7368\u7acb\u5de5\u5177\uff0c\u800c\u662f\u7db2\u8def\u884c\u92b7\u7b56\u7565\u7684\u91cd\u8981\u7d44\u6210\u90e8\u5206\u3002\u8207\u5176\u4ed6\u884c\u92b7\u65b9\u6cd5\u5de7\u5999\u7d50\u5408\uff0c\u80fd\u6700\u5927\u5316\u6548\u76ca\u3001\u63d0\u5347\u8f49\u63db\u7387\uff0c\u5275\u9020\u986f\u8457\u5546\u696d\u50f9\u503c\u3002\u540c\u6642\uff0c\u6578\u64da\u5206\u6790\u5728\u904e\u7a0b\u4e2d\u626e\u6f14\u91cd\u8981\u89d2\u8272\uff0c\u8ffd\u8e64\u9001\u9054\u3001\u9ede\u64ca\u3001\u56de\u8986\u53ca\u8f49\u63db\u53ef\u5354\u52a9\u512a\u5316\u884c\u92b7\u7b56\u7565\uff1b\u4e00\u822cSMS\u6c92\u6709\u53ef\u76f4\u63a5\u8ffd\u8e64\u7684\u958b\u555f\u7387\uff0c\u8b93\u7c21\u8a0a\u884c\u92b7\u767c\u63ee\u6700\u5927\u6548\u7528\uff0c\u70ba\u696d\u52d9\u5e36\u4f86\u6301\u7e8c\u589e\u9577\u3002<\/p>\n<p><a href=\"http:\/\/blog.cresclab.com\/zh-tw\/marketing\" target=\"_blank\" rel=\"noopener\">\u53ef\u4ee5\u53c3\u8003 \u4ec0\u9ebc\u662f\u7c21\u8a0a\u884c\u92b7?<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BB%80%E9%BA%BC%E6%98%AF%E7%B0%A1%E8%A8%8A%E8%A1%8C%E9%8A%B7%E7%B5%90%E8%AB%96\"><\/span>\u4ec0\u9ebc\u662f\u7c21\u8a0a\u884c\u92b7?\u7d50\u8ad6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u900f\u904e\u4ee5\u4e0a\u8a73\u7d30\u7684\u8aaa\u660e\uff0c\u6211\u5011\u5df2\u7d93\u6df1\u5165\u63a2\u8a0e\u4e86\u300c\u4ec0\u9ebc\u662f\u7c21\u8a0a\u884c\u92b7\uff1f\u300d\u9019\u500b\u554f\u984c\uff0c\u4e26\u4e86\u89e3\u5230\u5b83\u9060\u4e0d\u6b62\u65bc\u55ae\u7d14\u7684\u8a0a\u606f\u767c\u9001\u3002\u7c21\u8a0a\u884c\u92b7\u662f\u4e00\u7a2e\u5f37\u5927\u7684\u884c\u92b7\u5de5\u5177\uff0c\u80fd\u5920\u6709\u6548\u63d0\u5347\u5ba2\u6236\u53c3\u8207\u5ea6\u548c\u8f49\u5316\u7387\u3002\u5b83\u5229\u7528\u7c21\u8a0a\u7684\u5373\u6642\u6027\u548c\u7c21\u6f54\u6027\uff0c\u76f4\u63a5\u50b3\u905e\u91cd\u8981\u8a0a\u606f\u7d66\u76ee\u6a19\u5ba2\u7fa4\uff0c\u5728\u9867\u5ba2\u65c5\u7a0b\u7684\u5404\u500b\u968e\u6bb5\u5275\u9020\u95dc\u9375\u89f8\u9ede\u3002  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\u8a18\u4f4f\uff0c\u4ec0\u9ebc\u662f\u7c21\u8a0a\u884c\u92b7\uff1f\u5b83\u4e0d\u53ea\u662f\u767c\u9001\u8a0a\u606f\uff0c\u66f4\u662f\u5efa\u7acb\u95dc\u4fc2\u3001\u63d0\u5347\u54c1\u724c\u5fe0\u8aa0\u5ea6\uff0c\u6700\u7d42\u4fc3\u9032\u92b7\u552e\u8f49\u63db\u7684\u6709\u6548\u9014\u5f91\u3002  \u900f\u904e\u7406\u89e3\u7c21\u8a0a\u884c\u92b7\u7684\u6838\u5fc3\u50f9\u503c\uff0c\u4e26\u5584\u7528\u5176\u512a\u52e2\uff0c\u4f01\u696d\u80fd\u5c07\u5176\u8f49\u5316\u70ba\u5f37\u5927\u7684\u696d\u52d9\u589e\u9577\u5f15\u64ce\uff0c\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\u812b\u7a4e\u800c\u51fa\u3002<\/p>\n<p>\u5e0c\u671b\u9019\u7bc7\u6587\u7ae0\u80fd\u5e6b\u52a9\u60a8\u5168\u9762\u4e86\u89e3\u300c\u4ec0\u9ebc\u662f\u7c21\u8a0a\u884c\u92b7\uff1f\u300d\uff0c\u4e26\u80fd\u5be6\u969b\u61c9\u7528\u65bc\u60a8\u7684\u696d\u52d9\u4e2d\uff0c\u7372\u5f97\u4ee4\u4eba\u6eff\u610f\u7684\u6210\u6548\u3002  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