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href=\"https:\/\/godwasthelord.com\/?p=3790\/#%E8%A1%8C%E9%8A%B7%E7%AD%96%E7%95%A5%E8%88%87%E5%BB%A3%E5%91%8A%E6%8A%95%E6%94%BE%E6%9C%89%E4%BB%80%E9%BA%BC%E4%B8%8D%E5%90%8C%EF%BC%9F\" >\u884c\u92b7\u7b56\u7565\u8207\u5ee3\u544a\u6295\u653e\u6709\u4ec0\u9ebc\u4e0d\u540c\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/godwasthelord.com\/?p=3790\/#%E4%B8%AD%E5%B0%8F%E4%BC%81%E6%A5%AD%E5%A6%82%E4%BD%95%E9%81%B8%E6%93%87%E9%81%A9%E5%90%88%E7%9A%84%E8%A1%8C%E9%8A%B7%E7%AE%A1%E9%81%93%EF%BC%9F\" >\u4e2d\u5c0f\u4f01\u696d\u5982\u4f55\u9078\u64c7\u9069\u5408\u7684\u884c\u92b7\u7ba1\u9053\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/godwasthelord.com\/?p=3790\/#%E5%A6%82%E4%BD%95%E8%A1%A1%E9%87%8F%E8%A1%8C%E9%8A%B7%E7%AD%96%E7%95%A5%E7%9A%84%E6%88%90%E6%95%88%EF%BC%9F\" 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class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u884c\u92b7\u7b56\u7565\u7684\u6838\u5fc3\u5728\u65bc\u6c7a\u5b9a\u300c\u5411\u8ab0\u63d0\u4f9b\u4f55\u7a2e\u50f9\u503c\uff0c\u900f\u904e\u54ea\u4e9b\u6e20\u9053\uff0c\u4ee5\u53ca\u4ee5\u4f55\u7a2e\u65b9\u5f0f\u56de\u5831\u300d\u3002\u8981\u6709\u6548\u57f7\u884c\u6b64\u7b56\u7565\uff0c\u5fc5\u9808\u5148\u4e86\u89e3STP\u5206\u6790\uff0c\u9019\u662f\u884c\u92b7\u7b56\u7565\u7684\u57fa\u77f3\u3002STP\u5206\u5225\u70ba\u5e02\u5834\u5340\u9694\uff08Segmentation\uff09\u3001\u76ee\u6a19\u5e02\u5834\u9078\u64c7\uff08Targeting\uff09\u548c\u5e02\u5834\u5b9a\u4f4d\uff08Positioning\uff09\uff0c\u5982\u540c\u5c0e\u822a\u5730\u5716\uff0c\u6307\u5f15\u4f60\u5728\u5546\u6d77\u4e2d\u627e\u5230\u76ee\u6a19\u5ba2\u6236\uff0c\u4e26\u6709\u6548\u50b3\u905e\u7522\u54c1\u6216\u670d\u52d9\u3002<\/p>\n<p><b>\u5e02\u5834\u5340\u9694\uff08Segmentation\uff09<\/b>\u662f\u5c07\u5927\u5e02\u5834\u5207\u5272\u6210\u5c0f\u584a\uff0c\u6839\u64da\u9867\u5ba2\u7279\u5fb5\u9032\u884c\u5206\u985e\u3002\u7279\u5fb5\u53ef\u5305\u62ec\u4eba\u53e3\u7d71\u8a08\uff08\u5e74\u9f61\u3001\u6027\u5225\u3001\u6536\u5165\u7b49\uff09\u3001\u5730\u7406\u4f4d\u7f6e\uff08\u5730\u5340\u3001\u57ce\u5e02\u7b49\uff09\u3001\u5fc3\u7406\u7279\u5fb5\uff08\u751f\u6d3b\u578b\u614b\u3001\u50f9\u503c\u89c0\u7b49\uff09\u53ca\u884c\u70ba\u7279\u5fb5\uff08\u8cfc\u8cb7\u884c\u70ba\u3001\u54c1\u724c\u5fe0\u8aa0\u5ea6\u7b49\uff09\u3002\u6709\u6548\u7684\u5e02\u5834\u5340\u9694\u5e6b\u52a9\u6df1\u5165\u4e86\u89e3\u6f5b\u5728\u9867\u5ba2\uff0c\u5171\u540c\u9700\u6c42\u8207\u75db\u9ede\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u4e00\u5bb6\u9ad8\u968e\u81ea\u884c\u8eca\u516c\u53f8\u53ef\u4f9d\u9867\u5ba2\u5e74\u9f61\u3001\u6536\u5165\u548c\u9a0e\u4e58\u7d93\u9a57\u9032\u884c\u5e02\u5834\u5340\u9694\uff0c\u91dd\u5c0d\u5e74\u8f15\u696d\u9918\u8eca\u624b\u3001\u5c08\u696d\u8eca\u624b\u53ca\u4e2d\u5e74\u5065\u5eb7\u611b\u597d\u8005\u7b49\u4e0d\u540c\u7fa4\u9ad4\u5236\u5b9a\u884c\u92b7\u7b56\u7565\u3002<\/p>\n<p><b>\u76ee\u6a19\u5e02\u5834\u9078\u64c7\uff08Targeting\uff09<\/b>\u662f\u5728\u9032\u884c\u5e02\u5834\u5340\u9694\u5f8c\uff0c\u5f9e\u4e2d\u9078\u64c7\u6700\u9069\u5408\u7684\u76ee\u6a19\u5e02\u5834\u3002\u95dc\u9375\u5728\u65bc\u8a55\u4f30\u5340\u9694\u7684\u5e02\u5834\u898f\u6a21\u3001\u6210\u9577\u6f5b\u529b\u3001\u7372\u5229\u80fd\u529b\u53ca\u516c\u53f8\u670d\u52d9\u8a72\u5340\u9694\u7684\u80fd\u529b\u3002\u9078\u64c7\u6700\u7b26\u5408\u8cc7\u6e90\u548c\u80fd\u529b\u7684\u76ee\u6a19\u5e02\u5834\uff0c\u907f\u514d\u540c\u6642\u6eff\u8db3\u6240\u6709\u9700\u6c42\u4ee5\u514d\u8cc7\u6e90\u5206\u6563\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u8a72\u9ad8\u968e\u81ea\u884c\u8eca\u516c\u53f8\u53ef\u9396\u5b9a\u7d93\u9a57\u8c50\u5bcc\u7684\u5c08\u696d\u8eca\u624b\uff0c\u6b64\u7fa4\u9ad4\u5c0d\u9ad8\u968e\u7522\u54c1\u9700\u6c42\u5927\uff0c\u9858\u610f\u652f\u4ed8\u66f4\u9ad8\u50f9\u683c\uff0c\u4e14\u54c1\u724c\u5fe0\u8aa0\u5ea6\u9ad8\u3002<\/p>\n<p><b>\u5e02\u5834\u5b9a\u4f4d\uff08Positioning\uff09<\/b>\u662f\u5efa\u7acb\u54c1\u724c\u5728\u76ee\u6a19\u5ba2\u6236\u5fc3\u4e2d\u7684\u7368\u7279\u5f62\u8c61\u548c\u50f9\u503c\u4e3b\u5f35\u3002\u8003\u91cf\u54c1\u724c\u76f8\u8f03\u7af6\u722d\u5c0d\u624b\u7684\u512a\u52e2\u8207\u5dee\u7570\u5316\uff0c\u4f60\u5e0c\u671b\u76ee\u6a19\u5ba2\u6236\u5c0d\u54c1\u724c\u7559\u4e0b\u4f55\u7a2e\u5370\u8c61\u3002\u6e05\u6670\u7684\u54c1\u724c\u5b9a\u4f4d\u80fd\u5e6b\u52a9\u4f60\u812b\u7a4e\u800c\u51fa\uff0c\u5438\u5f15\u76ee\u6a19\u5ba2\u6236\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u4e0a\u8ff0\u9ad8\u968e\u81ea\u884c\u8eca\u516c\u53f8\u53ef\u5b9a\u4f4d\u70ba\u63d0\u4f9b\u6700\u9ad8\u54c1\u8cea\u53ca\u6700\u4f73\u9a0e\u4e58\u9ad4\u9a57\u7684\u54c1\u724c\uff0c\u5f37\u8abf\u7522\u54c1\u6027\u80fd\u3001\u8010\u7528\u6027\u53ca\u5275\u65b0\u6027\uff0c\u4ee5\u5438\u5f15\u5c08\u696d\u8eca\u624b\u3002<\/p>\n<p>\u6709\u6548\u7684STP\u5206\u6790\u9700\u7d50\u5408\u6578\u64da\u5206\u6790\u548c\u5e02\u5834\u7814\u7a76\u3002\u900f\u904e\u554f\u5377\u3001\u7126\u9ede\u5718\u9ad4\u6216\u793e\u7fa4\u8046\u807d\u7b49\u5de5\u5177\u6536\u96c6\u6578\u64da\uff0c\u9032\u884c\u5e02\u5834\u5340\u9694\u3001\u76ee\u6a19\u5e02\u5834\u9078\u64c7\u548c\u5e02\u5834\u5b9a\u4f4d\u3002\u5207\u8a18\uff0cSTP\u5206\u6790\u9700\u6301\u7e8c\u76e3\u63a7\u548c\u8abf\u6574\uff0c\u4ee5\u78ba\u4fdd\u884c\u92b7\u7b56\u7565\u8cbc\u5408\u5e02\u5834\u9700\u6c42\u548c\u8b8a\u5316\u3002<\/p>\n<ul>\n<li><b>\u5e02\u5834\u5340\u9694\uff1a<\/b>\u6839\u64da\u4eba\u53e3\u7d71\u8a08\u3001\u5730\u7406\u4f4d\u7f6e\u3001\u5fc3\u7406\u7279\u5fb5\u548c\u884c\u70ba\u7279\u5fb5\u7b49\uff0c\u5c07\u5e02\u5834\u7d30\u5206\u70ba\u4e0d\u540c\u7fa4\u9ad4\u3002<\/li>\n<li><b>\u76ee\u6a19\u5e02\u5834\u9078\u64c7\uff1a<\/b>\u8a55\u4f30\u5404\u500b\u5340\u9694\u7684\u5e02\u5834\u898f\u6a21\u3001\u6210\u9577\u6f5b\u529b\u3001\u7372\u5229\u80fd\u529b\u548c\u516c\u53f8\u8cc7\u6e90\uff0c\u9078\u64c7\u6700\u9069\u5408\u7684\u76ee\u6a19\u5e02\u5834\u3002<\/li>\n<li><b>\u5e02\u5834\u5b9a\u4f4d\uff1a<\/b>\u5efa\u7acb\u54c1\u724c\u7368\u7279\u5f62\u8c61\u548c\u50f9\u503c\u4e3b\u5f35\uff0c\u5728\u76ee\u6a19\u5ba2\u6236\u5fc3\u4e2d\u5851\u9020\u6e05\u6670\u7684\u54c1\u724c\u5b9a\u4f4d\u3002<\/li>\n<\/ul>\n<div class=\"image-container\">\n<img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1497681883844-82b4f0a359a4?crop=entropy&#038;cs=tinysrgb&#038;fit=max&#038;fm=jpg&#038;ixid=M3w0NzI3MjJ8MHwxfHNlYXJjaHw3fHxjb21wdXRlciUyMHNjcmVlbnxlbnwwfDB8fHwxNzIyODQ3MjA3fDA&#038;ixlib=rb-4.0.3&#038;q=80&#038;w=1080\" alt=\"\u4ec0\u9ebc\u662f\u884c\u92b7\u7b56\u7565?\" \/><\/p>\n<p class=\"image-caption\">\u4ec0\u9ebc\u662f\u884c\u92b7\u7b56\u7565?. Photos provided by unsplash<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%BE%9E%E4%BC%81%E6%A5%AD%E9%A1%98%E6%99%AF%E5%87%BA%E7%99%BC%EF%BC%8C%E5%88%B6%E5%AE%9A%E8%A1%8C%E9%8A%B7%E7%AD%96%E7%95%A5%E8%97%8D%E5%9C%96\"><\/span>\u5f9e\u4f01\u696d\u9858\u666f\u51fa\u767c\uff0c\u5236\u5b9a\u884c\u92b7\u7b56\u7565\u85cd\u5716<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6211\u5011\u5df2\u7d93\u4e86\u89e3\u884c\u92b7\u7b56\u7565\u53ca\u5176\u5c0d\u4f01\u696d\u76ee\u6a19\u7684\u652f\u6301\u3002\u7136\u800c\uff0c\u50c5\u6709\u6982\u5ff5\u4e26\u4e0d\u8db3\u5920\uff0c\u4e2d\u5c0f\u4f01\u696d\u4e3b\u9700\u8981\u4e00\u500b<b>\u5faa\u5e8f\u6f38\u9032<\/b>\u7684\u6b65\u9a5f\uff0c\u4ee5\u5c07\u62bd\u8c61\u9858\u666f\u8f49\u5316\u70ba\u53ef\u57f7\u884c\u7684\u884c\u92b7\u7b56\u7565\u85cd\u5716\u3002<\/p>\n<p>\u8a31\u591a\u4e2d\u5c0f\u4f01\u696d\u5728\u5236\u5b9a\u884c\u92b7\u7b56\u7565\u6642\u72af\u4e86\u81f4\u547d\u932f\u8aa4\uff1a<b>\u7f3a\u4e4f\u660e\u78ba\u76ee\u6a19<\/b>\u3002\u53ea\u662f\u60f3\u300c\u589e\u52a0\u92b7\u552e\u984d\u300d\u7684\u76ee\u6a19\u904e\u65bc\u7c60\u7d71\uff0c\u7121\u6cd5\u5236\u5b9a\u5177\u9ad4\u7684\u884c\u52d5\u65b9\u6848\u3002\u56e0\u6b64\uff0c\u7b2c\u4e00\u6b65\u662f<b>\u91d0\u6e05\u4f01\u696d\u7684\u9858\u666f\u8207\u9577\u671f\u76ee\u6a19<\/b>\u3002\u4f8b\u5982\uff0c\u5982\u679c\u9858\u666f\u662f\u6210\u70ba\u7576\u5730\u71b1\u9580\u7684\u5496\u5561\u5e97\uff0c\u5247\u9577\u671f\u76ee\u6a19\u53ef\u4ee5\u662f\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u8207\u5efa\u7acb\u5fe0\u5be6\u9867\u5ba2\u7fa4\u3002\u6709\u4e86\u660e\u78ba\u7684\u9858\u666f\u548c\u76ee\u6a19\uff0c\u624d\u80fd\u9032\u4e00\u6b65\u62c6\u89e3\u70ba\u53ef\u8861\u91cf\u7684\u884c\u92b7\u76ee\u6a19\u3002<\/p>\n<p>\u63a5\u8457\uff0c\u5c07\u9577\u671f\u76ee\u6a19<b>\u5206\u89e3\u70ba\u77ed\u671f\u4e14\u53ef\u8861\u91cf\u7684\u884c\u92b7\u76ee\u6a19<\/b>\u3002\u4f8b\u5982\uff0c\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u53ef\u8a2d\u5b9a\u70ba\uff1a\u5728\u534a\u5e74\u5167\u589e\u9577\u793e\u7fa4\u5a92\u9ad4\u8ffd\u8e64\u4eba\u657850%\u3001\u7372\u5f9710\u7bc7\u6b63\u9762\u5831\u5c0e\u7b49\u3002\u9019\u4e9b\u5177\u9ad4\u76ee\u6a19\u8b93\u4f60\u6e05\u695a\u8a55\u4f30\u884c\u92b7\u6d3b\u52d5\u7684\u6709\u6548\u6027\uff0c\u4e26\u53ca\u6642\u8abf\u6574\u7b56\u7565\u3002\u540c\u6642\uff0c\u8a2d\u5b9a<b>\u95dc\u9375\u7e3e\u6548\u6307\u6a19 (KPI)<\/b>\u4f86\u8ffd\u8e64\u9032\u5ea6\uff0c\u5982\u7db2\u7ad9\u6d41\u91cf\u3001\u8f49\u63db\u7387\u8207\u9867\u5ba2\u56de\u8cfc\u7387\uff0c\u9019\u4e9b\u6578\u64da\u6709\u52a9\u65bc\u8a55\u4f30\u6210\u6548\u3002<\/p>\n<p>\u6709\u4e86\u6e05\u6670\u7684\u884c\u92b7\u76ee\u6a19\u53caKPI\u5f8c\uff0c\u4fbf\u53ef\u958b\u59cb<b>\u5236\u5b9a\u5177\u9ad4\u7684\u884c\u92b7\u7b56\u7565<\/b>\uff0c\u904b\u7528<b>4P\u884c\u92b7\u7d44\u5408<\/b>\uff1a\u7522\u54c1\u3001\u50f9\u683c\u3001\u901a\u8def\u8207\u4fc3\u92b7\u3002\u9700\u4ed4\u7d30\u8003\u91cf\u7522\u54c1\u6216\u670d\u52d9\u662f\u5426\u7b26\u5408\u76ee\u6a19\u5ba2\u7fa4\u9700\u6c42\uff0c\u5408\u7406\u8a02\u5b9a\u50f9\u683c\u7b56\u7565\uff0c\u9078\u64c7\u6548\u80fd\u901a\u8def\uff08\u5982\u7dda\u4e0a\u92b7\u552e\u6216\u793e\u7fa4\u5a92\u9ad4\uff09\uff0c\u4e26\u8a2d\u8a08\u5438\u5f15\u4eba\u7684\u4fc3\u92b7\u6d3b\u52d5\u3002\u6df1\u5165\u4e86\u89e3\u5e02\u5834\u662f\u5236\u5b9a\u6700\u4f73\u884c\u92b7\u7d44\u5408\u7684\u95dc\u9375\u3002<\/p>\n<p>\u6b64\u5916\uff0c<b>\u9810\u7b97\u898f\u5283<\/b>\u81f3\u95dc\u91cd\u8981\u3002\u4e2d\u5c0f\u4f01\u696d\u8cc7\u6e90\u6709\u9650\uff0c\u9700<b>\u7cbe\u6253\u7d30\u7b97<\/b>\u3002\u57fa\u65bc\u884c\u92b7\u76ee\u6a19\u548cKPI\uff0c\u5236\u5b9a\u5408\u7406\u7684\u884c\u92b7\u9810\u7b97\uff0c\u4e26\u6709\u6548\u5206\u914d\u65bc\u5404\u9805\u6d3b\u52d5\u3002\u8a18\u4f4f\uff0c\u9810\u7b97\u4e26\u975e\u8d8a\u591a\u8d8a\u597d\uff0c\u800c\u662f\u8981<b>\u5be6\u73fe\u6548\u76ca\u6700\u5927\u5316<\/b>\u3002\u6301\u7e8c\u8ffd\u8e64\u6bcf\u9805\u6d3b\u52d5\u6210\u6548\uff0c\u6839\u64da\u6578\u64da\u8abf\u6574\u9810\u7b97\u5206\u914d\uff0c\u5c07\u8cc7\u6e90\u805a\u7126\u65bc\u6700\u6709\u6548\u7684\u7b56\u7565\u3002<\/p>\n<p>\u6700\u5f8c\uff0c<b>\u6301\u7e8c\u76e3\u63a7\u8207\u8abf\u6574<\/b>\u662f\u884c\u92b7\u6210\u529f\u7684\u95dc\u9375\u3002\u9700\u8981\u5b9a\u671f\u6aa2\u8996\u884c\u92b7\u6578\u64da\uff0c\u5206\u6790\u6709\u6548\u8207\u9700\u6539\u9032\u7684\u6d3b\u52d5\u3002\u904b\u7528\u6578\u64da\u5206\u6790\u5de5\u5177\uff08\u5982Google Analytics\u3001Facebook Insights\uff09\u8ffd\u8e64\u884c\u92b7\u6210\u6548\u3002\u6839\u64da\u5206\u6790\u7d50\u679c<b>\u53ca\u6642\u8abf\u6574\u884c\u92b7\u7b56\u7565<\/b>\uff0c\u4ee5\u78ba\u4fdd\u6d3b\u52d5\u6301\u7e8c\u70ba\u4f01\u696d\u5e36\u4f86\u6548\u76ca\u3002<\/p>\n<p>\u7e3d\u4e4b\uff0c\u5236\u5b9a\u6709\u6548\u7684\u884c\u92b7\u7b56\u7565\u4e0d\u50c5\u9700<b>\u7cfb\u7d71\u898f\u5283\u8207\u6301\u7e8c\u512a\u5316<\/b>\uff0c\u9084\u8981\u5f9e\u4f01\u696d\u9858\u666f\u51fa\u767c\uff0c\u9010\u6b65\u62c6\u89e3\u76ee\u6a19\uff0c\u5236\u5b9a\u53ef\u8861\u91cfKPI\uff0c\u4e26\u904b\u75284P\u884c\u92b7\u7d44\u5408\u8207\u6578\u64da\u5206\u6790\uff0c\u4ee5\u6253\u9020\u771f\u6b63\u7b26\u5408\u4f01\u696d\u9700\u6c42\u4e14\u9ad8\u6548\u76ca\u7684\u884c\u92b7\u7b56\u7565\u85cd\u5716\u3002<\/p>\n<table>\n<caption><b>\u5f9e\u4f01\u696d\u9858\u666f\u51fa\u767c\uff0c\u5236\u5b9a\u884c\u92b7\u7b56\u7565\u85cd\u5716<\/b><\/caption>\n<tr>\n<th>\u6b65\u9a5f<\/th>\n<th>\u8aaa\u660e<\/th>\n<th>\u95dc\u9375\u4e8b\u9805<\/th>\n<\/tr>\n<tr>\n<td><strong>\u7b2c\u4e00\u6b65\uff1a\u91d0\u6e05\u76ee\u6a19<\/strong><\/td>\n<td>\u660e\u78ba\u4f01\u696d\u9858\u666f\u8207\u9577\u671f\u76ee\u6a19\uff0c\u4f8b\u5982\u6210\u70ba\u7576\u5730\u71b1\u9580\u5496\u5561\u5e97\u3002\u5c07\u5176\u5206\u89e3\u70ba\u53ef\u8861\u91cf\u7684\u884c\u92b7\u76ee\u6a19\uff0c\u4f8b\u5982\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u3002<\/td>\n<td>\n<ul>\n<li>\u660e\u78ba\u7684\u9858\u666f\u548c\u9577\u671f\u76ee\u6a19<\/li>\n<li>\u53ef\u8861\u91cf\u7684\u884c\u92b7\u76ee\u6a19 (\u4f8b\u5982\uff1a\u534a\u5e74\u5167\u793e\u7fa4\u5a92\u9ad4\u8ffd\u8e64\u4eba\u6578\u589e\u957750%)<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td><strong>\u7b2c\u4e8c\u6b65\uff1a\u8a2d\u5b9aKPI<\/strong><\/td>\n<td>\u8a2d\u5b9a\u95dc\u9375\u7e3e\u6548\u6307\u6a19 (KPI) \u8ffd\u8e64\u9032\u5ea6\uff0c\u4f8b\u5982\u7db2\u7ad9\u6d41\u91cf\u3001\u8f49\u63db\u7387\u3001\u9867\u5ba2\u56de\u8cfc\u7387\u7b49\uff0c\u4ee5\u8a55\u4f30\u884c\u92b7\u6d3b\u52d5\u7684\u6709\u6548\u6027\u3002<\/td>\n<td>\n<ul>\n<li>\u7db2\u7ad9\u6d41\u91cf<\/li>\n<li>\u8f49\u63db\u7387<\/li>\n<li>\u9867\u5ba2\u56de\u8cfc\u7387<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td><strong>\u7b2c\u4e09\u6b65\uff1a\u5236\u5b9a\u884c\u92b7\u7b56\u7565<\/strong><\/td>\n<td>\u904b\u75284P\u884c\u92b7\u7d44\u5408 (\u7522\u54c1\u3001\u50f9\u683c\u3001\u901a\u8def\u3001\u4fc3\u92b7)\uff0c\u4ed4\u7d30\u8003\u91cf\u7522\u54c1\/\u670d\u52d9\u662f\u5426\u7b26\u5408\u76ee\u6a19\u5ba2\u7fa4\u9700\u6c42\uff0c\u4e26\u9078\u64c7\u6548\u80fd\u901a\u8def\u548c\u8a2d\u8a08\u5438\u5f15\u4eba\u7684\u4fc3\u92b7\u6d3b\u52d5\u3002<\/td>\n<td>\n<ul>\n<li>\u7522\u54c1\/\u670d\u52d9\u8207\u76ee\u6a19\u5ba2\u7fa4\u5339\u914d<\/li>\n<li>\u5408\u7406\u7684\u50f9\u683c\u7b56\u7565<\/li>\n<li>\u6709\u6548\u7684\u901a\u8def\u9078\u64c7<\/li>\n<li>\u5438\u5f15\u4eba\u7684\u4fc3\u92b7\u6d3b\u52d5<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td><strong>\u7b2c\u56db\u6b65\uff1a\u9810\u7b97\u898f\u5283<\/strong><\/td>\n<td>\u57fa\u65bc\u884c\u92b7\u76ee\u6a19\u548cKPI\uff0c\u5236\u5b9a\u5408\u7406\u7684\u884c\u92b7\u9810\u7b97\uff0c\u4e26\u6709\u6548\u5206\u914d\u65bc\u5404\u9805\u6d3b\u52d5\uff0c\u5be6\u73fe\u6548\u76ca\u6700\u5927\u5316\u3002\u6301\u7e8c\u8ffd\u8e64\u6210\u6548\uff0c\u6839\u64da\u6578\u64da\u8abf\u6574\u9810\u7b97\u5206\u914d\u3002<\/td>\n<td>\n<ul>\n<li>\u7cbe\u6253\u7d30\u7b97<\/li>\n<li>\u6548\u76ca\u6700\u5927\u5316<\/li>\n<li>\u6578\u64da\u9a45\u52d5\u7684\u9810\u7b97\u8abf\u6574<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td><strong>\u7b2c\u4e94\u6b65\uff1a\u6301\u7e8c\u76e3\u63a7\u8207\u8abf\u6574<\/strong><\/td>\n<td>\u5b9a\u671f\u6aa2\u8996\u884c\u92b7\u6578\u64da\uff0c\u5206\u6790\u6709\u6548\u8207\u9700\u6539\u9032\u7684\u6d3b\u52d5\u3002\u904b\u7528\u6578\u64da\u5206\u6790\u5de5\u5177\uff08\u5982Google Analytics\u3001Facebook Insights\uff09\u8ffd\u8e64\u884c\u92b7\u6210\u6548\uff0c\u4e26\u53ca\u6642\u8abf\u6574\u7b56\u7565\u3002<\/td>\n<td>\n<ul>\n<li>\u5b9a\u671f\u6578\u64da\u6aa2\u8996<\/li>\n<li>\u6578\u64da\u5206\u6790\u5de5\u5177\u7684\u4f7f\u7528<\/li>\n<li>\u53ca\u6642\u7b56\u7565\u8abf\u6574<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"%E4%B8%AD%E5%B0%8F%E4%BC%81%E6%A5%AD%E7%9A%84%E6%95%B8%E6%93%9A%E9%A9%85%E5%8B%95%E8%A1%8C%E9%8A%B7%E7%AD%96%E7%95%A5%EF%BC%9A%E7%B2%BE%E6%BA%96%E9%8E%96%E5%AE%9A%EF%BC%8C%E9%AB%98%E6%95%88%E7%8D%B2%E5%88%A9\"><\/span>\u4e2d\u5c0f\u4f01\u696d\u7684\u6578\u64da\u9a45\u52d5\u884c\u92b7\u7b56\u7565\uff1a\u7cbe\u6e96\u9396\u5b9a\uff0c\u9ad8\u6548\u7372\u5229<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u5236\u5b9a\u884c\u92b7\u7b56\u7565\u6642\uff0c\u4e2d\u5c0f\u4f01\u696d\u9700\u8981\u4f9d\u9760<b>\u6578\u64da\u9a45\u52d5<\/b>\u7684\u65b9\u6cd5\u4f86\u7cbe\u6e96\u9396\u5b9a\u76ee\u6a19\u5ba2\u7fa4\u4e26\u63d0\u5347\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\u3002\u9019\u4e0d\u50c5\u662f\u6536\u96c6\u6578\u64da\uff0c\u66f4\u95dc\u9375\u5728\u65bc\u5206\u6790\u6578\u64da\uff0c\u5c07\u7d50\u679c\u8f49\u5316\u70ba\u53ef\u57f7\u884c\u7684\u884c\u52d5\u3002<\/p>\n<p>\u8a31\u591a\u4e2d\u5c0f\u4f01\u696d\u4e3b\u9762\u81e8\u7684\u554f\u984c\u662f\uff0c\u6295\u5165\u5927\u91cf\u8cc7\u6e90\u5728\u884c\u92b7\u7ba1\u9053\u4e0a\u537b\u4e0d\u8ffd\u8e64\u6210\u6548\u3002\u4f8b\u5982\u5728Facebook\u4e0a\u505a\u5ee3\u544a\u537b\u4e0d\u8a2d\u8f49\u63db\u8ffd\u8e64\uff0c\u7121\u6cd5\u5224\u65b7\u662f\u5426\u63d0\u5347\u4e86\u92b7\u552e\uff1b\u6216\u662f\u9032\u884cSEO\u512a\u5316\u537b\u672a\u76e3\u63a7\u95dc\u9375\u5b57\u6392\u540d\u548c\u7db2\u7ad9\u6d41\u91cf\uff0c\u96e3\u4ee5\u8a55\u4f30\u6548\u679c\u3002\u9019\u4e9b\u90fd\u662f\u7f3a\u4e4f\u6578\u64da\u9a45\u52d5\u601d\u7dad\u7684\u8868\u73fe\u3002<\/p>\n<p>\u90a3\u9ebc\uff0c\u5982\u4f55\u6709\u6548\u904b\u7528\u6578\u64da\u9a45\u52d5\u884c\u92b7\u7b56\u7565\u5462\uff1f\u4ee5\u4e0b\u662f\u5e7e\u500b\u95dc\u9375\u6b65\u9a5f\uff1a<\/p>\n<ul>\n<li><b>\u8a2d\u5b9a\u660e\u78ba\u76ee\u6a19\u548cKPI\uff1a<\/b>\u5728\u884c\u92b7\u6d3b\u52d5\u958b\u59cb\u4e4b\u524d\uff0c\u660e\u78ba\u8a2d\u5b9a\u76ee\u6a19\uff0c\u5982\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u589e\u52a0\u7db2\u7ad9\u6d41\u91cf\u6216\u63d0\u9ad8\u92b7\u552e\u984d\uff0c\u5e76\u6839\u64da\u9019\u4e9b\u76ee\u6a19\u8a2d\u5b9a\u95dc\u9375\u7e3e\u6548\u6307\u6a19\uff08KPI\uff09\uff0c\u4f8b\u5982\u7db2\u7ad9\u8a2a\u5ba2\u6578\u3001\u8f49\u63db\u7387\u3001\u9867\u5ba2\u7d42\u8eab\u50f9\u503c\uff08CLTV\uff09\u3002\u9019\u6a23\u53ef\u4ee5\u6709\u6548\u8ffd\u8e64\u884c\u92b7\u6210\u6548\u4e26\u5236\u5b9a\u6578\u64da\u9a45\u52d5\u7684\u6c7a\u7b56\u3002<\/li>\n<li><b>\u9078\u64c7\u9069\u5408\u7684\u6578\u64da\u5206\u6790\u5de5\u5177\uff1a<\/b>\u5229\u7528\u5e02\u9762\u4e0a\u7684\u6578\u64da\u5206\u6790\u5de5\u5177\uff08\u5982Google Analytics\u3001Facebook Insights\u3001Google Search Console\uff09\u4f86\u6536\u96c6\u548c\u5206\u6790\u6578\u64da\u3002\u5b78\u6703\u4f7f\u7528\u9019\u4e9b\u5de5\u5177\uff0c\u4ee5\u7372\u53d6\u5bf6\u8cb4\u7684\u5ba2\u6236\u6d1e\u5bdf\u3002<\/li>\n<li><b>\u5206\u6790\u6578\u64da\uff0c\u627e\u51fa\u95dc\u9375\u8da8\u52e2\uff1a<\/b>\u6536\u96c6\u6578\u64da\u662f\u7b2c\u4e00\u6b65\uff0c\u66f4\u91cd\u8981\u7684\u662f\u5206\u6790\u6578\u64da\u4ee5\u627e\u51fa\u8da8\u52e2\u3002\u4e86\u89e3\u7db2\u7ad9\u6d41\u91cf\u4f86\u6e90\u3001\u9867\u5ba2\u884c\u70ba\u53ca\u92b7\u552e\u6578\u64da\uff0c\u9019\u4e9b\u5206\u6790\u7d50\u679c\u5c07\u5e6b\u52a9\u4f60\u512a\u5316\u884c\u92b7\u7b56\u7565\u3002<\/li>\n<li><b>\u6839\u64da\u6578\u64da\u8abf\u6574\u7b56\u7565\uff1a<\/b>\u6578\u64da\u5206\u6790\u7684\u7d50\u679c\u61c9\u7528\u65bc\u884c\u92b7\u7b56\u7565\u7684\u8abf\u6574\u3002\u5982\u679c\u67d0\u884c\u92b7\u7ba1\u9053\u6548\u679c\u4e0d\u4f73\uff0c\u61c9\u53ca\u6642\u8abf\u6574\u6216\u505c\u6b62\u8cc7\u6e90\u6295\u5165\uff1b\u82e5\u67d0\u7522\u54c1\u53d7\u6b61\u8fce\uff0c\u5247\u61c9\u52a0\u5927\u63a8\u5ee3\u529b\u5ea6\u3002\u6301\u7e8c\u512a\u5316\u662f\u6578\u64da\u9a45\u52d5\u884c\u92b7\u7684\u95dc\u9375\u3002<\/li>\n<li><b>A\/B\u6e2c\u8a66\uff1a<\/b>A\/B\u6e2c\u8a66\u662f\u6578\u64da\u9a45\u52d5\u884c\u92b7\u4e2d\u7684\u91cd\u8981\u5de5\u5177\uff0c\u900f\u904e\u6bd4\u8f03\u4e0d\u540c\u7248\u672c\u7684\u884c\u92b7\u7d20\u6750\uff0c\u627e\u51fa\u6700\u4f73\u65b9\u6848\uff0c\u5f9e\u800c\u7cbe\u6e96\u6295\u653e\u5ee3\u544a\uff0c\u63d0\u5347\u8f49\u63db\u7387\u3002<\/li>\n<\/ul>\n<p>\u6578\u64da\u9a45\u52d5\u884c\u92b7\u9700\u8981\u6301\u7e8c\u5b78\u7fd2\u8207\u5be6\u8e10\u3002\u4e2d\u5c0f\u4f01\u696d\u61c9\u5f9e\u5c0f\u898f\u6a21\u6578\u64da\u5206\u6790\u958b\u59cb\uff0c\u9010\u6b65\u5efa\u7acb\u6578\u64da\u9a45\u52d5\u884c\u92b7\u9ad4\u7cfb\u3002\u8a18\u4f4f\uff0c\u5584\u7528\u6578\u64da\u5c07\u4f7f\u4f60\u7684\u884c\u92b7\u7b56\u7565\u66f4\u7cbe\u6e96\u3001\u66f4\u6709\u6548\u7387\uff0c\u6700\u7d42\u5be6\u73fe\u9ad8\u6548\u7372\u5229\u3002<\/p>\n<h2><span 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Analytics\uff09\uff0c\u53ef\u4ee5\u8ffd\u8e64\u7db2\u7ad9\u8a2a\u5ba2\u7684\u884c\u70ba\uff0c\u5305\u62ec\u4f86\u6e90\u3001\u505c\u7559\u6642\u9593\u548c\u8df3\u51fa\u7387\uff0c\u9032\u800c\u63cf\u7e6a\u7406\u60f3\u5ba2\u6236\u7684\u8f2a\u5ed3\u3002\u6b64\u5916\uff0c\u793e\u7fa4\u5a92\u9ad4\u5e73\u53f0\u7684\u6578\u64da\u5206\u6790\u529f\u80fd\u6709\u52a9\u65bc\u4e86\u89e3\u7c89\u7d72\u7279\u5fb5\uff0c\u4ee5\u512a\u5316\u5167\u5bb9\u548c\u5ee3\u544a\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u4e00\u4e9b\u4e2d\u5c0f\u4f01\u696d\u53ef\u8003\u616e\u7684\u9ad8\u6548\u884c\u92b7\u7b56\u7565\uff1a<\/p>\n<ul>\n<li><b>\u5167\u5bb9\u884c\u92b7\uff1a<\/b>\u5275\u9020\u6709\u50f9\u503c\u7684\u5167\u5bb9\uff08\u5982\u90e8\u843d\u683c\u3001\u5f71\u7247\u6216\u96fb\u5b50\u66f8\uff09\u4f86\u5438\u5f15\u76ee\u6a19\u5ba2\u7fa4\uff0c\u5efa\u7acb\u54c1\u724c\u4fe1\u4efb\u5ea6\u3002\u9ad8\u54c1\u8cea\u5167\u5bb9\u80fd\u6301\u7e8c\u7d2f\u7a4d\u54c1\u724c\u5f71\u97ff\u529b\u3002<\/li>\n<li><b>SEO\u512a\u5316\uff1a<\/b>\u63d0\u5347\u641c\u5c0b\u5f15\u64ce\u6392\u540d\uff0c\u8b93\u6f5b\u5728\u5ba2\u6236\u66f4\u6613\u627e\u5230\u4f60\u7684\u7db2\u7ad9\u3002\u91dd\u5c0d\u95dc\u9375\u5b57\u512a\u5316\u548c\u64b0\u5beb\u9ad8\u54c1\u8cea\u5167\u5bb9\u662f\u4e00\u7a2e\u9577\u671f\u6295\u8cc7\u3002<\/li>\n<li><b>\u793e\u7fa4\u5a92\u9ad4\u884c\u92b7\uff1a<\/b>\u9078\u64c7\u5408\u9069\u7684\u5e73\u53f0\uff08\u5982Facebook\u3001Instagram\u6216LinkedIn\uff09\uff0c\u5b9a\u671f\u767c\u4f48\u512a\u8cea\u5167\u5bb9\u4e26\u8207\u7c89\u7d72\u4e92\u52d5\uff0c\u5feb\u901f\u5efa\u7acb\u806f\u7e6b\u3002<\/li>\n<li><b>\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\uff1a<\/b>\u5efa\u7acb\u96fb\u5b50\u90f5\u4ef6\u540d\u55ae\uff0c\u5b9a\u671f\u5411\u8a02\u95b1\u8005\u767c\u9001\u6709\u50f9\u503c\u7684\u5167\u5bb9\u548c\u512a\u60e0\u8cc7\u8a0a\uff0c\u63d0\u5347\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u3002<\/li>\n<li><b>\u53e3\u7891\u884c\u92b7\uff1a<\/b>\u9080\u8acb\u9867\u5ba2\u5206\u4eab\u771f\u5be6\u9ad4\u9a57\uff1bGoogle 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href=\"http:\/\/transbiz.com.tw\/\u54c1\u724c\u884c\u92b7\u7b56\u7565\u898f\u5283-value-proposition\/\" target=\"_blank\" rel=\"noopener\">\u53ef\u4ee5\u53c3\u8003 \u4ec0\u9ebc\u662f\u884c\u92b7\u7b56\u7565?<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BB%80%E9%BA%BC%E6%98%AF%E8%A1%8C%E9%8A%B7%E7%AD%96%E7%95%A5%E7%B5%90%E8%AB%96\"><\/span>\u4ec0\u9ebc\u662f\u884c\u92b7\u7b56\u7565?\u7d50\u8ad6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u900f\u904e\u4ee5\u4e0a\u8a73\u7d30\u7684\u8aaa\u660e\uff0c\u6211\u5011\u5df2\u7d93\u6e05\u695a\u4e86\u89e3<b>\u4ec0\u9ebc\u662f\u884c\u92b7\u7b56\u7565<\/b>\uff1a\u5b83\u4e26\u975e\u55ae\u4e00\u6d3b\u52d5\uff0c\u800c\u662f\u4e00\u500b\u6301\u7e8c\u6f14\u9032\u7684\u52d5\u614b\u904e\u7a0b\uff0c\u6db5\u84cb\u5f9e\u76ee\u6a19\u8a2d\u5b9a\u3001\u5e02\u5834\u5206\u6790\u5230\u7b56\u7565\u57f7\u884c\u3001\u6210\u6548\u8ffd\u8e64\u8207\u512a\u5316\u7684\u5b8c\u6574\u5faa\u74b0\u3002  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