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target='_blank'>\u53e3\u7891\u662f\u4ec0\u9ebc\u610f\u601d\uff1f\u4e2d\u5c0f\u4f01\u696d\u9ad8\u6548\u53e3\u7891\u884c\u92b7\u5b8c\u6574\u6559\u5b78<br \/>\n<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u5167\u5bb9\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 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href=\"https:\/\/godwasthelord.com\/?p=3800\/#%E4%B8%AD%E5%B0%8F%E4%BC%81%E6%A5%AD%E5%A6%82%E4%BD%95%E9%81%B8%E6%93%87%E9%81%A9%E5%90%88%E7%9A%84%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B7%E5%85%AC%E5%8F%B8%EF%BC%9F\" >\u4e2d\u5c0f\u4f01\u696d\u5982\u4f55\u9078\u64c7\u9069\u5408\u7684\u53e3\u7891\u884c\u92b7\u516c\u53f8\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/godwasthelord.com\/?p=3800\/#%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B7%E9%9C%80%E8%A6%81%E5%A4%9A%E9%95%B7%E6%99%82%E9%96%93%E6%89%8D%E8%83%BD%E7%9C%8B%E5%88%B0%E6%88%90%E6%95%88%EF%BC%9F\" >\u53e3\u7891\u884c\u92b7\u9700\u8981\u591a\u9577\u6642\u9593\u624d\u80fd\u770b\u5230\u6210\u6548\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B7%E5%85%AC%E5%8F%B8%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F%E5%93%81%E7%89%8C%E8%81%B2%E8%AD%BD%E7%9A%84%E5%BB%BA%E7%AF%89%E5%B8%AB\"><\/span>\u53e3\u7891\u884c\u92b7\u516c\u53f8\u662f\u4ec0\u9ebc\uff1f\u54c1\u724c\u8072\u8b7d\u7684\u5efa\u7bc9\u5e2b<span 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class=\"image-container\">\n<img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1701672888131-36ac4d88daa3?crop=entropy&#038;cs=tinysrgb&#038;fit=max&#038;fm=jpg&#038;ixid=M3w0NzI3MjJ8MHwxfHNlYXJjaHw2NXx8Y29tcHV0ZXIlMjBzY3JlZW58ZW58MHwwfHx8MTcyMjk0Nzg3N3ww&#038;ixlib=rb-4.0.3&#038;q=80&#038;w=1080\" alt=\"\u53e3\u7891\u884c\u92b7\u516c\u53f8\u662f\u4ec0\u9ebc?\" \/><\/p>\n<p class=\"image-caption\">\u53e3\u7891\u884c\u92b7\u516c\u53f8\u662f\u4ec0\u9ebc?. Photos provided by unsplash<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B7%E7%9A%84%E5%AF%A6%E5%8B%99%E6%93%8D%E4%BD%9C%EF%BC%9A%E4%B8%AD%E5%B0%8F%E4%BC%81%E6%A5%AD%E5%A6%82%E4%BD%95%E6%9C%89%E6%95%88%E5%9F%B7%E8%A1%8C%EF%BC%9F\"><\/span>\u53e3\u7891\u884c\u92b7\u7684\u5be6\u52d9\u64cd\u4f5c\uff1a\u4e2d\u5c0f\u4f01\u696d\u5982\u4f55\u6709\u6548\u57f7\u884c\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4e86\u89e3\u53e3\u7891\u884c\u92b7\u7684\u5b9a\u7fa9\u548c\u91cd\u8981\u6027\u5f8c\uff0c\u4e2d\u5c0f\u4f01\u696d\u63a5\u4e0b\u4f86\u6700\u95dc\u5fc3\u7684\u662f\u5982\u4f55\u6709\u6548\u64cd\u4f5c\u3002\u8cc7\u6e90\u6709\u9650\u7684\u60c5\u6cc1\u4e0b\uff0c\u5982\u4f55\u4ee5\u6700\u4f4e\u9810\u7b97\u7372\u53d6\u6700\u5927\u7684\u53e3\u7891\u6548\u76ca\u81f3\u95dc\u91cd\u8981\u3002\u4ee5\u4e0b\u662f\u5be6\u7528\u7684\u6b65\u9a5f\uff0c\u5e6b\u52a9\u4e2d\u5c0f\u4f01\u696d\u57f7\u884c\u53e3\u7891\u884c\u92b7\u7b56\u7565\uff1a<\/p>\n<p><b>\u4e00\u3001\u7cbe\u6e96\u9396\u5b9a\u76ee\u6a19\u5ba2\u7fa4\uff1a<\/b>\u53e3\u7891\u884c\u92b7\u8981\u505a\u5230\u7cbe\u6e96\u6295\u5c04\u3002\u9996\u5148\uff0c\u660e\u78ba\u4e86\u89e3\u4f60\u7684\u76ee\u6a19\u5ba2\u7fa4\uff0c\u5305\u62ec\u4ed6\u5011\u7684\u9700\u6c42\u3001\u559c\u597d\u548c\u7dda\u4e0a\u6d3b\u52d5\u7bc4\u570d\u3002\u9019\u6a23\u624d\u80fd\u5c07\u8cc7\u6e90\u6295\u5165\u6b63\u78ba\u7684\u5730\u65b9\uff0c\u907f\u514d\u6d6a\u8cbb\u3002\u4f8b\u5982\uff0c\u8ca9\u552e\u624b\u5de5\u7682\u7684\u4f01\u696d\u61c9\u91dd\u5c0d\u6ce8\u91cd\u74b0\u4fdd\u7684\u6d88\u8cbb\u8005\uff0c\u5c07\u91cd\u9ede\u653e\u5728\u76f8\u95dc\u793e\u7fa4\u5a92\u9ad4\u548c\u90e8\u843d\u683c\u3002<\/p>\n<p><b>\u4e8c\u3001\u9078\u64c7\u5408\u9069\u7684\u53e3\u7891\u884c\u92b7\u6e20\u9053\uff1a<\/b> \u6839\u64da\u76ee\u6a19\u5ba2\u7fa4\u7684\u7279\u6027\u53ca\u7522\u54c1\u5c6c\u6027\u9078\u64c7\u6709\u6548\u6e20\u9053\u662f\u95dc\u9375\u3002\u53ef\u8003\u616e\u4ee5\u4e0b\u9078\u64c7\uff1a<\/p>\n<ul>\n<li><b>\u793e\u7fa4\u5a92\u9ad4\uff1a<\/b>\u5229\u7528Facebook\u3001Instagram\u3001YouTube\u8207\u6d88\u8cbb\u8005\u4e92\u52d5\uff0c\u5efa\u7acb\u54c1\u724c\u793e\u7fa4\u3002<\/li>\n<li><b>\u7dda\u4e0a\u8ad6\u58c7\u548c\u90e8\u843d\u683c\uff1a<\/b>\u53c3\u8207\u76f8\u95dc\u7684\u8a0e\u8ad6\uff0c\u5206\u4eab\u5c08\u696d\u77e5\u8b58\uff0c\u589e\u5f37\u4fe1\u4efb\u611f\u3002<\/li>\n<li><b>\u5f71\u97ff\u8005\u884c\u92b7\uff1a<\/b>\u9078\u64c7\u5408\u9069\u7684KOL\u5408\u4f5c\uff0c\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u3002\u4f46\u9700\u78ba\u4fdd\u5408\u4f5c\u5167\u5bb9\u8207\u54c1\u724c\u5f62\u8c61\u4e00\u81f4\u3002<\/li>\n<li><b>\u9867\u5ba2\u95dc\u4fc2\u7ba1\u7406 (CRM)\uff1a<\/b>\u5efa\u7acbCRM\u7cfb\u7d71\uff0c\u8ffd\u8e64\u5ba2\u6236\u4e92\u52d5\uff0c\u5b9a\u671f\u806f\u7e6b\u7dad\u8b77\u95dc\u4fc2\u3002<\/li>\n<li><b>\u7dda\u4e0b\u6d3b\u52d5\uff1a<\/b>\u8209\u8fa6\u7522\u54c1\u9ad4\u9a57\u548c\u8b1b\u5ea7\uff0c\u8b93\u6d88\u8cbb\u8005\u89aa\u8eab\u9ad4\u9a57\uff0c\u589e\u5f37\u54c1\u724c\u597d\u611f\u3002<\/li>\n<\/ul>\n<p><b>\u4e09\u3001\u5275\u9020\u5f15\u4eba\u5165\u52dd\u7684\u5167\u5bb9\uff1a<\/b>\u53e3\u7891\u884c\u92b7\u7684\u6838\u5fc3\u5728\u65bc\u5167\u5bb9\u3002\u88fd\u4f5c\u5177\u5438\u5f15\u529b\u7684\u9ad8\u54c1\u8cea\u7522\u54c1\u5716\u7247\u3001\u5f71\u7247\u548c\u5ba2\u6236\u898b\u8b49\uff0c\u4e26\u78ba\u4fdd\u5167\u5bb9\u7c21\u6f54\u6613\u61c2\u4ee5\u6709\u6548\u50b3\u9054\u54c1\u724c\u8a0a\u606f\u3002<\/p>\n<p><b>\u56db\u3001\u7a4d\u6975\u76e3\u63a7\u8207\u7ba1\u7406\u53e3\u7891\uff1a<\/b>\u6301\u7e8c\u76e3\u63a7\u7dda\u4e0a\u548c\u7dda\u4e0b\u7684\u53e3\u7891\uff0c\u4e86\u89e3\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u7684\u8a55\u50f9\u3002\u96a8\u6642\u61c9\u5c0d\u8ca0\u9762\u8a55\u8ad6\uff0c\u4e26\u5c07\u5176\u8996\u70ba\u6539\u9032\u7684\u6a5f\u6703\uff0c\u5c55\u73fe\u54c1\u724c\u7684\u8aa0\u610f\u8207\u8cac\u4efb\u3002<\/p>\n<p><b>\u4e94\u3001\u6301\u7e8c\u512a\u5316\u548c\u8abf\u6574\u7b56\u7565\uff1a<\/b>\u6839\u64da\u5e02\u5834\u53cd\u61c9\u548c\u6578\u64da\u5206\u6790\uff0c\u4e0d\u65b7\u512a\u5316\u7b56\u7565\u3002\u5b9a\u671f\u6aa2\u8996\u884c\u92b7\u6210\u6548\uff0c\u627e\u51fa\u6700\u4f73\u6548\u679c\u7684\u6e20\u9053\u548c\u5167\u5bb9\uff0c\u9032\u884c\u6539\u9032\u3002<\/p>\n<p>\u7e3d\u4e4b\uff0c\u53e3\u7891\u884c\u92b7\u662f\u4e00\u5957\u7cfb\u7d71\u6027\u7684\u65b9\u6cd5\uff0c\u4e2d\u5c0f\u4f01\u696d\u61c9\u7d50\u5408\u81ea\u8eab\u8cc7\u6e90\u548c\u76ee\u6a19\u5ba2\u7fa4\u7279\u6027\uff0c\u5236\u5b9a\u5207\u5408\u5be6\u969b\u7684\u7b56\u7565\uff0c\u4e26\u6301\u7e8c\u76e3\u63a7\u548c\u512a\u5316\uff0c\u624d\u80fd\u5728\u6fc0\u70c8\u7684\u5e02\u5834\u7af6\u722d\u4e2d\u812b\u7a4e\u800c\u51fa\uff0c\u5efa\u7acb\u5f37\u5927\u7684\u54c1\u724c\u8072\u8b7d\u3002<\/p>\n<table>\n<caption><b>\u53e3\u7891\u884c\u92b7\u5be6\u52d9\u64cd\u4f5c\uff1a\u4e2d\u5c0f\u4f01\u696d\u6709\u6548\u57f7\u884c\u7b56\u7565<\/b><\/caption>\n<tr>\n<th>\u6b65\u9a5f<\/th>\n<th>\u8aaa\u660e<\/th>\n<th>\u6ce8\u610f\u4e8b\u9805<\/th>\n<\/tr>\n<tr>\n<td><strong>\u4e00\u3001\u7cbe\u6e96\u9396\u5b9a\u76ee\u6a19\u5ba2\u7fa4<\/strong><\/td>\n<td>\u660e\u78ba\u4e86\u89e3\u76ee\u6a19\u5ba2\u7fa4\u7684\u9700\u6c42\u3001\u559c\u597d\u548c\u7dda\u4e0a\u6d3b\u52d5\u7bc4\u570d\uff0c\u5c07\u8cc7\u6e90\u6295\u5165\u6b63\u78ba\u7684\u5730\u65b9\u3002<\/td>\n<td>\u4f8b\u5982\uff1a\u8ca9\u552e\u624b\u5de5\u7682\u7684\u4f01\u696d\u61c9\u9396\u5b9a\u6ce8\u91cd\u74b0\u4fdd\u7684\u6d88\u8cbb\u8005\u3002<\/td>\n<\/tr>\n<tr>\n<td><strong>\u4e8c\u3001\u9078\u64c7\u5408\u9069\u7684\u53e3\u7891\u884c\u92b7\u6e20\u9053<\/strong><\/td>\n<td>\u6839\u64da\u76ee\u6a19\u5ba2\u7fa4\u7279\u6027\u53ca\u7522\u54c1\u5c6c\u6027\u9078\u64c7\u6709\u6548\u6e20\u9053\u3002<\/td>\n<td>\n<ul>\n<li>\u793e\u7fa4\u5a92\u9ad4 (Facebook\u3001Instagram\u3001YouTube)<\/li>\n<li>\u7dda\u4e0a\u8ad6\u58c7\u548c\u90e8\u843d\u683c<\/li>\n<li>\u5f71\u97ff\u8005\u884c\u92b7 (KOL\u5408\u4f5c)<\/li>\n<li>\u9867\u5ba2\u95dc\u4fc2\u7ba1\u7406 (CRM)<\/li>\n<li>\u7dda\u4e0b\u6d3b\u52d5 (\u7522\u54c1\u9ad4\u9a57\u548c\u8b1b\u5ea7)<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td><strong>\u4e09\u3001\u5275\u9020\u5f15\u4eba\u5165\u52dd\u7684\u5167\u5bb9<\/strong><\/td>\n<td>\u88fd\u4f5c\u5177\u5438\u5f15\u529b\u7684\u9ad8\u54c1\u8cea\u7522\u54c1\u5716\u7247\u3001\u5f71\u7247\u548c\u5ba2\u6236\u898b\u8b49\uff0c\u5167\u5bb9\u7c21\u6f54\u6613\u61c2\u3002<\/td>\n<td>\u5167\u5bb9\u70ba\u53e3\u7891\u884c\u92b7\u6838\u5fc3\u3002<\/td>\n<\/tr>\n<tr>\n<td><strong>\u56db\u3001\u7a4d\u6975\u76e3\u63a7\u8207\u7ba1\u7406\u53e3\u7891<\/strong><\/td>\n<td>\u6301\u7e8c\u76e3\u63a7\u7dda\u4e0a\u548c\u7dda\u4e0b\u7684\u53e3\u7891\uff0c\u4e86\u89e3\u6d88\u8cbb\u8005\u8a55\u50f9\uff0c\u4e26\u61c9\u5c0d\u8ca0\u9762\u8a55\u8ad6\u3002<\/td>\n<td>\u5c07\u8ca0\u9762\u8a55\u8ad6\u8996\u70ba\u6539\u9032\u6a5f\u6703\u3002<\/td>\n<\/tr>\n<tr>\n<td><strong>\u4e94\u3001\u6301\u7e8c\u512a\u5316\u548c\u8abf\u6574\u7b56\u7565<\/strong><\/td>\n<td>\u6839\u64da\u5e02\u5834\u53cd\u61c9\u548c\u6578\u64da\u5206\u6790\uff0c\u4e0d\u65b7\u512a\u5316\u7b56\u7565\uff0c\u5b9a\u671f\u6aa2\u8996\u884c\u92b7\u6210\u6548\u3002<\/td>\n<td>\u627e\u51fa\u6700\u4f73\u6548\u679c\u7684\u6e20\u9053\u548c\u5167\u5bb9\uff0c\u6301\u7e8c\u6539\u9032\u3002<\/td>\n<\/tr>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B75T%EF%BC%9A%E4%B8%AD%E5%B0%8F%E4%BC%81%E6%A5%AD%E7%9A%84%E5%8F%A3%E7%A2%91%E7%AD%96%E7%95%A5%E6%A0%B8%E5%BF%83\"><\/span>\u53e3\u7891\u884c\u92b75T\uff1a\u4e2d\u5c0f\u4f01\u696d\u7684\u53e3\u7891\u7b56\u7565\u6838\u5fc3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>5T \u51fa\u81ea Andy Sernovitz \u7684\u300aWord of Mouth Marketing\u300b\uff0c\u5305\u542b Talkers\u3001Topics\u3001Tools\u3001Taking Part \u8207 Tracking\u3002\u53c3\u8003 <a href=\"https:\/\/wordofmouth.org\/download\/five-ts.pdf\" target=\"_blank\" rel=\"noopener\">\u539f\u4f5c\u8005\u516c\u958b\u5de5\u4f5c\u8868<\/a>\u3002<\/p>\n<p>\u4e4b\u524d\u6211\u5011\u8a0e\u8ad6\u4e86\u53e3\u7891\u884c\u92b7\u7684\u91cd\u8981\u6027\u548c\u7b56\u7565\u65b9\u5411\u3002\u8981\u6709\u6548\u57f7\u884c\u53e3\u7891\u884c\u92b7\uff0c\u4e0d\u50c5\u8981\u767c\u5e03\u8a0a\u606f\uff0c\u9084\u9700\u4e00\u5957\u7cfb\u7d71\u5316\u7684\u65b9\u6cd5\u4f86\u898f\u5283\u3001\u57f7\u884c\u548c\u8ffd\u8e64\u3002\u53e3\u7891\u884c\u92b75T\u6846\u67b6\u80fd\u5e6b\u52a9\u4e2d\u5c0f\u4f01\u696d\u63a7\u5236\u6bcf\u500b\u74b0\u7bc0\uff0c\u907f\u514d\u8cc7\u6e90\u6d6a\u8cbb\u4e26\u6700\u5927\u5316\u6210\u6548\u30025T\u5206\u5225\u662f\uff1a<b>\u8ac7\u8ad6\u8005 (Talkers)\u3001\u8a71\u984c (Topics)\u3001\u5de5\u5177 (Tools)\u3001\u53c3\u8207 (Taking Part)\u53ca\u8ffd\u8e64 (Tracking)<\/b>\uff0c\u5f7c\u6b64\u7dca\u5bc6\u76f8\u9023\uff0c\u7f3a\u4e00\u4e0d\u53ef\u3002<\/p>\n<p><b>\u8ac7\u8ad6\u8005 (Talkers)<\/b>\u662f\u6307\u6240\u6709\u7dda\u4e0a\u6216\u7dda\u4e0b\u8a0e\u8ad6\u4f60\u54c1\u724c\u7684\u4eba\uff0c\u5305\u62ec\u5fe0\u5be6\u5ba2\u6236\u3001\u6f5b\u5728\u5ba2\u6236\u3001\u610f\u898b\u9818\u8896\u53ca\u7af6\u722d\u5c0d\u624b\u7684\u5ba2\u6236\u3002\u4e86\u89e3\u8ac7\u8ad6\u8005\u81f3\u95dc\u91cd\u8981\uff0c\u5fc5\u9808\u904b\u7528\u793e\u7fa4\u8046\u807d\u5de5\u5177\uff08\u5982Brandwatch\u3001Talkwalker\uff09\u8b58\u5225\u9019\u4e9b\u95dc\u9375\u4eba\u7269\uff0c\u5206\u6790\u4ed6\u5011\u7684\u7279\u5fb5\u548c\u5f71\u97ff\u529b\uff0c\u4ee5\u66f4\u7cbe\u6e96\u5730\u50b3\u905e\u8a0a\u606f\u3002\u4f8b\u5982\uff0c\u82e5\u767c\u73fe\u67d0\u90e8\u843d\u5ba2\u6216YouTuber\u5c0d\u4f60\u7684\u7522\u54c1\u985e\u5225\u6709\u5f71\u97ff\u529b\uff0c\u61c9\u5c07\u5176\u7d0d\u5165\u5f71\u97ff\u8005\u884c\u92b7\u7b56\u7565\u3002<\/p>\n<p><b>\u8a71\u984c (Topics)<\/b>\u662f\u4eba\u5011\u8a0e\u8ad6\u4f60\u54c1\u724c\u7684\u4e3b\u984c\uff0c\u53ef\u80fd\u5305\u542b\u7522\u54c1\u7279\u6027\u3001\u670d\u52d9\u54c1\u8cea\u548c\u54c1\u724c\u6545\u4e8b\u3002\u5bc6\u5207\u95dc\u6ce8\u9019\u4e9b\u8a71\u984c\uff0c\u4e86\u89e3\u54c1\u724c\u7684\u793e\u6703\u8a8d\u77e5\uff0c\u4e26\u4ee5\u6b64\u8abf\u6574\u884c\u92b7\u7b56\u7565\u3002\u5229\u7528\u793e\u7fa4\u5a92\u9ad4\u76e3\u63a7\u5de5\u5177\u8ffd\u8e64\u76f8\u95dc\u95dc\u9375\u5b57\uff0c\u767c\u73fe\u53d7\u6b61\u8fce\u6216\u9700\u6539\u5584\u7684\u8a71\u984c\uff0c\u5f9e\u800c\u91dd\u5c0d\u7279\u5b9a\u529f\u80fd\u88fd\u4f5c\u66f4\u591a\u5167\u5bb9\uff0c\u589e\u5f37\u54c1\u724c\u5f62\u8c61\u3002<\/p>\n<p><b>\u5de5\u5177 (Tools)<\/b>\u6307\u7528\u65bc\u57f7\u884c\u53e3\u7891\u884c\u92b7\u7684\u5404\u7a2e\u5e73\u53f0\uff0c\u4f8b\u5982\u793e\u7fa4\u5a92\u9ad4\uff08Facebook\u3001Instagram\u3001YouTube\uff09\u3001\u90e8\u843d\u683c\u53ca\u8a55\u8ad6\u7db2\u7ad9\uff08Google \u6211\u7684\u5546\u5bb6\u3001Yelp\u7b49\uff09\u3002\u9078\u64c7\u548c\u904b\u7528\u5408\u9069\u7684\u5de5\u5177\u81f3\u95dc\u91cd\u8981\uff0c\u9700\u6839\u64da\u76ee\u6a19\u53d7\u773e\u548c\u884c\u92b7\u76ee\u6a19\u5236\u5b9a\u7b56\u7565\u3002\u82e5\u76ee\u6a19\u53d7\u773e\u4e3b\u8981\u5728Instagram\u4e0a\uff0c\u61c9\u5c07\u8cc7\u6e90\u6295\u5165Instagram\u884c\u92b7\u3002<\/p>\n<p><b>\u53c3\u8207 (Taking Part)<\/b>\u6d89\u53ca\u5982\u4f55\u8207\u8ac7\u8ad6\u8005\u4e92\u52d5\uff0c\u76f4\u63a5\u5f71\u97ff\u54c1\u724c\u5f62\u8c61\u3002\u7a4d\u6975\u53c3\u8207\u7dda\u4e0a\u8a0e\u8ad6\uff0c\u56de\u61c9\u9867\u5ba2\u8a55\u8ad6\u53ca\u63d0\u554f\uff0c\u4e26\u53ca\u6642\u8655\u7406\u8ca0\u9762\u53cd\u994b\uff0c\u5c55\u73fe\u8aa0\u610f\u548c\u89e3\u6c7a\u554f\u984c\u7684\u80fd\u529b\u3002\u9019\u6a23\u4e0d\u50c5\u80fd\u5efa\u7acb\u826f\u597d\u95dc\u4fc2\uff0c\u9084\u80fd\u5851\u9020\u54c1\u724c\u500b\u6027\u548c\u50f9\u503c\u89c0\uff0c\u8b93\u6d88\u8cbb\u8005\u611f\u53d7\u5230\u771f\u8aa0\u3002<\/p>\n<p><b>\u8ffd\u8e64 (Tracking)<\/b>\u662f\u6307\u8a55\u4f30\u53e3\u7891\u884c\u92b7\u6210\u6548\u7684\u904e\u7a0b\u3002\u8a2d\u5b9a\u660e\u78ba\u7684\u6307\u6a19\uff08\u5982\u54c1\u724c\u63d0\u53ca\u91cf\u3001\u6b63\u8ca0\u8a55\u50f9\u6bd4\u4f8b\u3001\u7db2\u7ad9\u6d41\u91cf\u53ca\u92b7\u552e\u984d\uff09\u4e26\u5b9a\u671f\u8ffd\u8e64\uff0c\u80fd\u6709\u6548\u8a55\u4f30\u53e3\u7891\u884c\u92b7\u7b56\u7565\u3002\u6839\u64da\u6578\u64da\u53ca\u6642\u8abf\u6574\u7b56\u7565\uff0c\u4ee5\u9054\u6210\u6700\u4f73\u6548\u679c\u3002\u5229\u7528Google Analytics\u76e3\u63a7\u7db2\u7ad9\u6d41\u91cf\uff0c\u793e\u7fa4\u5a92\u9ad4\u5206\u6790\u5de5\u5177\u8ffd\u8e64\u54c1\u724c\u63d0\u53ca\u91cf\uff0c\u4e26\u6839\u64da\u6578\u64da\u8abf\u6574\u5167\u5bb9\u548c\u5a92\u9ad4\u6295\u653e\u7b56\u7565\u3002<\/p>\n<p>\u900f\u904e\u6709\u6548\u904b\u7528\u53e3\u7891\u884c\u92b75T\uff0c\u4e2d\u5c0f\u4f01\u696d\u80fd\u5efa\u7acb\u54c1\u724c\u8072\u8b7d\u3001\u63d0\u5347\u77e5\u540d\u5ea6\u548c\u92b7\u552e\u984d\u3002\u8a18\u4f4f\uff0c\u53e3\u7891\u884c\u92b7\u9700\u8981\u6301\u7e8c\u6295\u5165\u8207\u8abf\u6574\uff0c\u5584\u75285T\u6846\u67b6\uff0c\u9010\u6b65\u5efa\u7acb\u53e3\u7891\u884c\u92b7\u7b56\u7565\uff0c\u4f60\u5c07\u7372\u5f97\u5de8\u5927\u50f9\u503c\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%A2%BA%E4%BF%9D%E9%A1%A7%E5%AE%A2%E6%BB%BF%E6%84%8F%E5%BA%A6%E4%B8%A6%E9%BC%93%E5%8B%B5%E5%88%86%E4%BA%AB%E6%AD%A3%E9%9D%A2%E9%AB%94%E9%A9%97%EF%BC%9A%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B7%E7%9A%84%E9%97%9C%E9%8D%B5%E6%AD%A5%E9%A9%9F\"><\/span>\u78ba\u4fdd\u9867\u5ba2\u6eff\u610f\u5ea6\u4e26\u9f13\u52f5\u5206\u4eab\u6b63\u9762\u9ad4\u9a57\uff1a\u53e3\u7891\u884c\u92b7\u7684\u95dc\u9375\u6b65\u9a5f<span 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href=\"https:\/\/welly.tw\/blog\/word-of-mouth-marketing\" target=\"_blank\" rel=\"noopener\">\u53ef\u4ee5\u53c3\u8003 \u53e3\u7891\u884c\u92b7\u516c\u53f8\u662f\u4ec0\u9ebc?<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B7%E5%85%AC%E5%8F%B8%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F%E7%B5%90%E8%AB%96\"><\/span>\u53e3\u7891\u884c\u92b7\u516c\u53f8\u662f\u4ec0\u9ebc\uff1f\u7d50\u8ad6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7d9c\u4e0a\u6240\u8ff0\uff0c\u6211\u5011\u6df1\u5165\u63a2\u8a0e\u4e86\u300c\u53e3\u7891\u884c\u92b7\u516c\u53f8\u662f\u4ec0\u9ebc\uff1f\u300d\u9019\u500b\u95dc\u9375\u554f\u984c\uff0c\u4e26\u4e86\u89e3\u5230\u5b83\u5011\u4e26\u975e\u50c5\u50c5\u662f\u5ee3\u544a\u516c\u53f8\uff0c\u800c\u662f\u54c1\u724c\u8072\u8b7d\u7684\u7b56\u7565\u5925\u4f34\u3002  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