{"id":3802,"date":"2024-03-05T15:21:49","date_gmt":"2024-03-05T07:21:49","guid":{"rendered":"http:\/\/ip-bec.com\/Lionec\/3802\/"},"modified":"2026-10-23T14:46:41","modified_gmt":"2026-10-23T06:46:41","slug":"%e5%8f%a3%e7%a2%91%e8%a1%8c%e9%8a%b7%e6%98%af%e4%bb%80%e9%ba%bc","status":"publish","type":"post","link":"https:\/\/godwasthelord.com\/?p=3802","title":{"rendered":"\u53e3\u7891\u884c\u92b7\u662f\u4ec0\u9ebc\uff1f\u4e2d\u5c0f\u4f01\u696d\u4e3b\u9ad8\u6548\u6253\u9020\u54c1\u724c\u53e3\u7891\u7684\u5b8c\u6574\u6559\u5b78"},"content":{"rendered":"<p>\u53e3\u7891\u884c\u92b7\u662f\u4ec0\u9ebc\uff1f\u7c21\u55ae\u4f86\u8aaa\uff0c\u5c31\u662f\u5229\u7528\u7db2\u8def\u7684\u529b\u91cf\uff0c\u8b93\u6d88\u8cbb\u8005\u900f\u904e\u7dda\u4e0a\u4e92\u52d5\u548c\u5206\u4eab\uff0c\u5f71\u97ff\u6f5b\u5728\u5ba2\u6236\u7684\u8cfc\u8cb7\u6c7a\u7b56\u3002 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\u5728\u5236\u5b9a\u53e3\u7891\u884c\u92b7\u7b56\u7565\u4e4b\u524d\uff0c\u9996\u5148\u9700\u8981\u6df1\u5165\u4e86\u89e3\u60a8\u7684\u76ee\u6a19\u5ba2\u7fa4\u53ca\u4ed6\u5011\u7684\u9700\u6c42\u548c\u7fd2\u6163\u3002\u900f\u904e\u6578\u64da\u5206\u6790\uff0c\u78ba\u5b9a\u6f5b\u5728\u6d88\u8cbb\u8005\u5e38\u4f7f\u7528\u7684\u5e73\u53f0\uff0c\u4f8b\u5982PTT\u3001Dcard\u6216\u793e\u7fa4\u5a92\u9ad4\uff0c\u4e26\u91dd\u5c0d\u9019\u4e9b\u5e73\u53f0\u8a2d\u8a08\u5c0d\u61c9\u7684\u5167\u5bb9\u548c\u4e92\u52d5\u7b56\u7565\uff0c\u4ee5\u63d0\u9ad8\u53e3\u7891\u7684\u50b3\u64ad\u6548\u7387\u3002<\/li>\n<li><b>\u9f13\u52f5\u4f7f\u7528\u8005\u751f\u6210\u5167\u5bb9 (UGC)\uff1a<\/b> \u6fc0\u52f5\u6d88\u8cbb\u8005\u5206\u4eab\u4ed6\u5011\u7684\u7522\u54c1\u4f7f\u7528\u7d93\u9a57\uff0c\u4f8b\u5982\u900f\u904e\u793e\u7fa4\u5a92\u9ad4\u6311\u6230\u3001\u6d3b\u52d5\u6216\u6709\u734e\u5fb5\u7b54\uff0c\u8b93\u4ed6\u5011\u5275\u4f5c\u4e26\u5206\u4eab\u8207\u54c1\u724c\u76f8\u95dc\u7684\u5167\u5bb9\u3002\u9019\u6a23\u4e0d\u50c5\u80fd\u589e\u52a0\u54c1\u724c\u7684\u53ef\u4fe1\u5ea6\uff0c\u9084\u80fd\u5438\u5f15\u66f4\u591a\u6f5b\u5728\u5ba2\u6236\u95dc\u6ce8\uff0c\u5f9e\u800c\u63d0\u5347\u54c1\u724c\u5f62\u8c61\u8207\u92b7\u552e\u984d\u3002<\/li>\n<li><b>\u5b9a\u671f\u8ffd\u8e64\u548c\u56de\u61c9\u7db2\u8def\u8072\u91cf\uff1a<\/b>\u5efa\u7acb\u4e00\u5957\u76e3\u63a7\u7cfb\u7d71\uff0c\u5b9a\u671f\u8ffd\u8e64\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u7684\u8a0e\u8ad6\uff0c\u4e26\u5c0d\u8ca0\u9762\u8a55\u50f9\u505a\u51fa\u53ca\u6642\u56de\u61c9\u3002\u9019\u80fd\u5e6b\u52a9\u60a8\u6539\u9032\u7522\u54c1\u6216\u670d\u52d9\uff0c\u4e5f\u80fd\u5f37\u5316\u8207\u6d88\u8cbb\u8005\u4e4b\u9593\u7684\u4fe1\u4efb\uff0c\u6700\u7d42\u4fc3\u9032\u54c1\u724c\u5fe0\u8aa0\u5ea6\u7684\u63d0\u5347\u3002<\/li>\n<\/ol>\n<p>\u53ef\u4ee5\u53c3\u8003 <a href=\"https:\/\/godwasthelord.com\/?p=3800\" target=\"_blank\" rel=\"noopener\">\u53e3\u7891\u884c\u92b7\u516c\u53f8\u662f\u4ec0\u9ebc\uff1f\u4e2d\u5c0f\u4f01\u696d\u9ad8\u6548\u6253\u9020\u53e3\u7891\u884c\u92b7\u7684\u5b8c\u6574\u6559\u5b78<br \/>\n<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u5167\u5bb9\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/godwasthelord.com\/?p=3802\/#%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B7%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F%E8%A7%A3%E9%8E%96%E4%B8%AD%E5%B0%8F%E4%BC%81%E6%A5%AD%E5%93%81%E7%89%8C%E5%8F%A3%E7%A2%91%E7%9A%84%E7%A7%98%E5%AF%86\" >\u53e3\u7891\u884c\u92b7\u662f\u4ec0\u9ebc\uff1f\u89e3\u9396\u4e2d\u5c0f\u4f01\u696d\u54c1\u724c\u53e3\u7891\u7684\u79d8\u5bc6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/godwasthelord.com\/?p=3802\/#%E8%AB%96%E5%A3%87%E8%A1%8C%E9%8A%B7%EF%BC%9A%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B7%E7%9A%84%E5%88%A9%E5%99%A8\" >\u8ad6\u58c7\u884c\u92b7\uff1a\u53e3\u7891\u884c\u92b7\u7684\u5229\u5668<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/godwasthelord.com\/?p=3802\/#%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B7%E7%9A%84%E5%AF%A6%E5%8B%99%E7%AD%96%E7%95%A5%EF%BC%9A%E5%BE%9E%E6%A6%82%E5%BF%B5%E5%88%B0%E5%9F%B7%E8%A1%8C\" >\u53e3\u7891\u884c\u92b7\u7684\u5be6\u52d9\u7b56\u7565\uff1a\u5f9e\u6982\u5ff5\u5230\u57f7\u884c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/godwasthelord.com\/?p=3802\/#%E5%A6%82%E4%BD%95%E6%8F%90%E5%8D%87%E7%A4%BE%E7%BE%A4%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B7%E7%9A%84%E6%88%90%E6%95%88%EF%BC%9F%E5%96%84%E7%94%A8%E5%B9%B3%E5%8F%B0%E7%89%B9%E6%80%A7%EF%BC%8C%E5%BB%BA%E7%AB%8B%E5%93%81%E7%89%8C%E4%BF%A1%E4%BB%BB\" >\u5982\u4f55\u63d0\u5347\u793e\u7fa4\u53e3\u7891\u884c\u92b7\u7684\u6210\u6548\uff1f\u5584\u7528\u5e73\u53f0\u7279\u6027\uff0c\u5efa\u7acb\u54c1\u724c\u4fe1\u4efb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/godwasthelord.com\/?p=3802\/#%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B75T%EF%BC%9A%E6%89%93%E9%80%A0%E5%8F%A3%E7%A2%91%E7%9A%84%E4%BA%94%E5%80%8B%E9%97%9C%E9%8D%B5%E6%AD%A5%E9%A9%9F\" >\u53e3\u7891\u884c\u92b75T\uff1a\u6253\u9020\u53e3\u7891\u7684\u4e94\u500b\u95dc\u9375\u6b65\u9a5f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/godwasthelord.com\/?p=3802\/#%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B7%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F%E7%B5%90%E8%AB%96\" >\u53e3\u7891\u884c\u92b7\u662f\u4ec0\u9ebc\uff1f\u7d50\u8ad6<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B7%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F%E8%A7%A3%E9%8E%96%E4%B8%AD%E5%B0%8F%E4%BC%81%E6%A5%AD%E5%93%81%E7%89%8C%E5%8F%A3%E7%A2%91%E7%9A%84%E7%A7%98%E5%AF%86\"><\/span>\u53e3\u7891\u884c\u92b7\u662f\u4ec0\u9ebc\uff1f\u89e3\u9396\u4e2d\u5c0f\u4f01\u696d\u54c1\u724c\u53e3\u7891\u7684\u79d8\u5bc6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u6578\u4f4d\u6642\u4ee3\uff0c\u300c\u53e3\u7891\u884c\u92b7\u300d(Word-of-Mouth Marketing, WOMM) \u4e0d\u518d\u53ea\u662f\u670b\u53cb\u9593\u7684\u63a8\u85a6\uff0c\u800c\u662f\u4e00\u7a2e\u5f37\u5927\u7684\u884c\u92b7\u7b56\u7565\u3002\u900f\u904e\u7db2\u8def\u5e73\u53f0\u548c\u793e\u7fa4\u5f71\u97ff\u529b\uff0c\u53e3\u7891\u884c\u92b7\u80fd\u6709\u6548\u5f71\u97ff\u6f5b\u5728\u5ba2\u6236\u7684\u8cfc\u8cb7\u6c7a\u7b56\uff0c\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u92b7\u552e\u984d\u3002\u5982\u4eca\uff0c\u5927\u591a\u6578\u6d88\u8cbb\u8005\u5728\u8cfc\u8cb7\u524d\u6703\u641c\u5c0b\u7522\u54c1\u8a55\u50f9\u3001\u4f7f\u7528\u5fc3\u5f97\u548c\u958b\u7bb1\u5f71\u7247\uff0c\u9019\u4e9b\u7db2\u8def\u53e3\u7891\u6df1\u523b\u5f71\u97ff\u4ed6\u5011\u7684\u884c\u70ba\u3002\u76f8\u5c0d\u65bc\u50b3\u7d71\u7684\u53e3\u982d\u63a8\u85a6\uff0c\u53e3\u7891\u884c\u92b7\u5305\u542b\u66f4\u5ee3\u6cdb\u7684\u7dda\u4e0a\u4e92\u52d5\uff0c\u5176\u5f71\u97ff\u529b\u5f80\u5f80\u8d85\u8d8a\u50b3\u7d71\u5ee3\u544a\u3002\u60f3\u60f3\uff0c\u5982\u679c\u4e00\u5247\u8ca0\u9762\u8a55\u50f9\u51fa\u73fe\uff0c\u640d\u5931\u53ef\u80fd\u9060\u8d85\u904e\u6b63\u9762\u5ee3\u544a\u5e36\u4f86\u7684\u6536\u76ca\uff0c\u9019\u6b63\u662f\u53e3\u7891\u884c\u92b7\u7684\u5a01\u529b\u3002<\/p>\n<p><b>\u53e3\u7891\u884c\u92b7\u7684\u6838\u5fc3<\/b>\u5728\u65bc\u5efa\u7acb\u4fe1\u4efb\u548c\u771f\u5be6\u6027\u3002\u6d88\u8cbb\u8005\u66f4\u4fe1\u4efb\u5176\u4ed6\u6d88\u8cbb\u8005\u7684\u9ad4\u9a57\uff0c\u800c\u975e\u54c1\u724c\u7684\u55ae\u65b9\u9762\u5ba3\u50b3\u3002\u6eff\u610f\u5ba2\u6236\u7684\u6b63\u9762\u8a55\u50f9\u5f80\u5f80\u66f4\u5177\u5f71\u97ff\u529b\uff0c\u9019\u4e5f\u662f\u4f01\u696d\u7a4d\u6975\u904b\u7528\u53e3\u7891\u884c\u92b7\u7684\u539f\u56e0\u3002\u900f\u904e\u6709\u6548\u7b56\u7565\uff0c\u4e2d\u5c0f\u4f01\u696d\u80fd\u6709\u6548\u63a5\u89f8\u76ee\u6a19\u5ba2\u7fa4\uff0c\u5efa\u7acb\u54c1\u724c\u5fe0\u8aa0\u5ea6\uff0c\u6700\u7d42\u63d0\u5347\u92b7\u552e\u984d\u3002\u7136\u53e3\u7891\u884c\u92b7\u4e26\u975e\u4e00\u8e74\u800c\u5c31\uff0c\u9700\u8981\u7cbe\u5fc3\u7b56\u5283\u548c\u6301\u7e8c\u6295\u5165\uff0c\u5f9e\u5167\u5bb9\u7b56\u7565\u5230\u793e\u7fa4\u4e92\u52d5\u7ba1\u7406\u548c\u7db2\u7d05\u5408\u4f5c\uff0c\u5747\u9700\u4ed4\u7d30\u8003\u91cf\u3002<\/p>\n<p>\u76f8\u6bd4\u50b3\u7d71\u884c\u92b7\uff0c\u53e3\u7891\u884c\u92b7\u5177<b>\u771f\u5be6\u6027\u548c\u53ef\u4fe1\u5ea6<\/b>\u3002\u6d88\u8cbb\u8005\u66f4\u6613\u88ab\u771f\u5be6\u7684\u4f7f\u7528\u8005\u7d93\u9a57\u6240\u6253\u52d5\uff0c\u9019\u4e9b\u7d93\u9a57\u5f80\u5f80\u4f86\u81ea\u65bc\u8ad6\u58c7\u3001\u793e\u7fa4\u5a92\u9ad4\u6216\u90e8\u843d\u683c\u7684\u5206\u4eab\u3002\u300c\u4f7f\u7528\u8005\u751f\u6210\u5167\u5bb9\u300d(User-Generated Content, UGC) \u7684\u5229\u7528\u5f15\u8d77\u66f4\u5927\u5171\u9cf4\uff0c\u56e0\u5b83\u8cbc\u8fd1\u6d88\u8cbb\u8005\u7684\u751f\u6d3b\u548c\u611f\u53d7\u3002\u56e0\u6b64\uff0c\u9f13\u52f5\u6d88\u8cbb\u8005\u5206\u4eab\u9ad4\u9a57\u662f\u53e3\u7891\u884c\u92b7\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\u3002<\/p>\n<p>\u672c\u6587\u5c07\u6df1\u5165\u63a2\u8a0e\u5404\u7a2e\u53e3\u7891\u884c\u92b7\u65b9\u5f0f\uff0c\u5305\u62ec<b>\u8ad6\u58c7\u884c\u92b7\u3001\u793e\u7fa4\u5a92\u9ad4\u884c\u92b7\u3001\u7db2\u7d05\u53e3\u7891\u884c\u92b7<\/b>\u548c<b>UGC\u7684\u904b\u7528<\/b>\u3002\u6211\u5011\u5c07\u5206\u6790\u4e0d\u540c\u5e73\u53f0\u7279\u6027\uff0c\u5982PTT\u3001Dcard\u3001Mobile01\u8ad6\u58c7\u7684\u4f7f\u7528\u8005\u7fd2\u6163\uff0c\u4ee5\u53caFacebook\u3001Instagram\u3001YouTube\u793e\u7fa4\u7684\u4e92\u52d5\u7b56\u7565\u3002\u540c\u6642\uff0c\u63a2\u8a0e\u5982\u4f55\u9078\u64c7\u5408\u9069\u7684\u7db2\u7d05\u3001\u6fc0\u52f5\u6d88\u8cbb\u8005\u751f\u6210UGC\u53ca\u8861\u91cf\u53e3\u7891\u884c\u92b7\u6210\u6548\u3002\u900f\u904e\u9019\u4e9b\u5be6\u52d9\u6307\u5357\uff0c\u5e6b\u52a9\u4e2d\u5c0f\u4f01\u696d\u4e3b\u6709\u6548\u6253\u9020\u54c1\u724c\u53e3\u7891\uff0c\u5728\u7af6\u722d\u4e2d\u812b\u7a4e\u800c\u51fa\u3002<\/p>\n<p>\u7e3d\u4e4b\uff0c\u53e3\u7891\u884c\u92b7\u4e0d\u518d\u662f\u53ef\u6709\u53ef\u7121\u7684\u9078\u9805\uff0c\u800c\u662f\u4e2d\u5c0f\u4f01\u696d\u5728\u6578\u4f4d\u6642\u4ee3\u751f\u5b58\u8207\u767c\u5c55\u7684<b>\u95dc\u9375\u7b56\u7565<\/b>\u3002\u638c\u63e1\u9019\u4e9b\u6280\u5de7\uff0c\u80fd\u5728\u7db2\u8def\u4e16\u754c\u4e2d\u5efa\u7acb\u5f37\u5927\u7684\u54c1\u724c\u5f71\u97ff\u529b\uff0c\u6700\u7d42\u5be6\u73fe\u5546\u696d\u76ee\u6a19\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%AB%96%E5%A3%87%E8%A1%8C%E9%8A%B7%EF%BC%9A%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B7%E7%9A%84%E5%88%A9%E5%99%A8\"><\/span>\u8ad6\u58c7\u884c\u92b7\uff1a\u53e3\u7891\u884c\u92b7\u7684\u5229\u5668<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u53e3\u7891\u884c\u92b7\u4f9d\u8cf4\u771f\u8aa0\u7684\u63a8\u85a6\u548c\u81ea\u7136\u50b3\u64ad\uff0c\u800c\u8ad6\u58c7\u884c\u92b7\u662f\u9054\u6210\u6b64\u76ee\u6a19\u7684\u6709\u6548\u65b9\u5f0f\u4e4b\u4e00\u3002\u8ad6\u58c7\u884c\u92b7\u6307\u7684\u662f\u5584\u7528Dcard\u3001PTT\u3001Mobile01\u7b49\u7dda\u4e0a\u8ad6\u58c7\uff0c\u767c\u5e03\u8207\u7522\u54c1\u6216\u670d\u52d9\u76f8\u95dc\u7684\u5167\u5bb9\uff0c\u4ee5\u89f8\u53ca\u6f5b\u5728\u5ba2\u6236\u4e26\u5efa\u7acb\u6b63\u9762\u54c1\u724c\u5f62\u8c61\u3002\u9019\u4e0d\u50c5\u50c5\u662f\u5ee3\u544a\u6295\u653e\uff0c\u66f4\u9700\u8981\u6df1\u5165\u4e86\u89e3\u8ad6\u58c7\u6587\u5316\u548c\u4f7f\u7528\u8005\u7279\u6027\uff0c\u4ee5\u907f\u514d\u53cd\u6548\u679c\u3002<\/p>\n<p>\u8ad6\u58c7\u884c\u92b7\u5f37\u8abf\u4e92\u52d5\u8207\u53c3\u8207\u3002\u4f5c\u70ba\u793e\u7fa4\u7684\u4e00\u90e8\u5206\uff0c\u800c\u975e\u51b7\u51b0\u51b0\u7684\u5ba3\u50b3\u8005\uff0c\u60a8\u9700\u6295\u5165\u6642\u9593\u89c0\u5bdf\u8a0e\u8ad6\u8d70\u5411\u4e26\u5206\u4eab\u5c08\u696d\u77e5\u8b58\u6216\u7d93\u9a57\uff0c\u4ee5\u81ea\u7136\u878d\u5165\u793e\u7fa4\u3002\u5207\u5fcc\u786c\u6027\u63a8\u92b7\uff0c\u9019\u53ea\u6703\u5f15\u8d77\u53cd\u611f\u3002\u6210\u529f\u7684\u8ad6\u58c7\u884c\u92b7\u5728\u65bc\u5efa\u7acb\u4fe1\u4efb\uff0c\u8b93\u4f7f\u7528\u8005\u8996\u60a8\u70ba\u53ef\u9760\u7684\u8cc7\u8a0a\u4f86\u6e90\u3002<\/p>\n<p>\u6709\u6548\u4f7f\u7528\u8ad6\u58c7\u9032\u884c\u53e3\u7891\u884c\u92b7\u7684\u5e7e\u500b\u95dc\u9375\u6b65\u9a5f\u5982\u4e0b\uff1a<\/p>\n<ul>\n<li><b>\u7cbe\u9078\u8ad6\u58c7\u5e73\u53f0\uff1a<\/b>\u4e0d\u540c\u8ad6\u58c7\u6709\u5404\u81ea\u7684\u4f7f\u7528\u8005\u7fa4\u9ad4\u3002Dcard\u591a\u70ba\u5e74\u8f15\u4eba\uff0c\u800cPTT\u6db5\u84cb\u5ee3\u6cdb\u7684\u5e74\u9f61\u548c\u8208\u8da3\uff0cMobile01\u5247\u5c08\u6ce8\u79d1\u6280\u548c\u6c7d\u8eca\u3002\u9078\u64c7\u9069\u5408\u76ee\u6a19\u5ba2\u7fa4\u7684\u8ad6\u58c7\uff0c\u624d\u80fd\u767c\u63ee\u6700\u5927\u6548\u679c\u3002<\/li>\n<li><b>\u4e86\u89e3\u8ad6\u58c7\u6587\u5316\uff1a<\/b>\u6bcf\u500b\u8ad6\u58c7\u90fd\u6709\u7368\u7279\u7684\u6587\u5316\u548c\u898f\u5b9a\u3002\u5728\u767c\u6587\u524d\uff0c\u9700\u7814\u7a76\u8a72\u5e73\u53f0\u7684\u898f\u5b9a\u8207\u4f7f\u7528\u8005\u559c\u597d\uff0c\u4ee5\u907f\u514d\u89f8\u72af\u7981\u5fcc\u3002<\/li>\n<li><b>\u5275\u9020\u9ad8\u54c1\u8cea\u539f\u5275\u5167\u5bb9\uff1a<\/b>\u8ad6\u58c7\u4f7f\u7528\u8005\u5c0d\u5ee3\u544a\u578b\u5167\u5bb9\u901a\u5e38\u53cd\u611f\u3002\u52d9\u5fc5\u5275\u4f5c\u6709\u50f9\u503c\u4e14\u5f15\u8d77\u5171\u9cf4\u7684\u5167\u5bb9\uff0c\u771f\u5be6\u3001\u81ea\u7136\uff0c\u907f\u514d\u8a87\u5927\u5176\u8a5e\u3002<\/li>\n<li><b>\u7a4d\u6975\u53c3\u8207\u4e92\u52d5\uff1a<\/b>\u4e0d\u50c5\u767c\u6587\u5ba3\u50b3\uff0c\u66f4\u8981\u53c3\u8207\u8a0e\u8ad6\uff0c\u56de\u7b54\u8b80\u8005\u554f\u984c\uff0c\u5c55\u73fe\u5c08\u696d\u3002\u771f\u8aa0\u4e92\u52d5\u53ef\u5efa\u7acb\u826f\u597d\u53e3\u7891\uff0c\u63d0\u5347\u54c1\u724c\u5f62\u8c61\u3002<\/li>\n<li><b>\u8ffd\u8e64\u6578\u64da\u5206\u6790\uff1a<\/b>\u767c\u6587\u5f8c\u8a18\u5f97\u8ffd\u8e64\u6578\u64da\uff0c\u4e86\u89e3\u5e16\u6587\u7684\u53cd\u61c9\u3002\u6839\u64da\u6578\u64da\u8abf\u6574\u7b56\u7565\uff0c\u6301\u7e8c\u512a\u5316\u4ee5\u63d0\u5347\u6295\u8cc7\u56de\u5831\u7387\u3002<\/li>\n<li><b>\u5229\u7528\u5176\u4ed6\u53e3\u7891\u884c\u92b7\u6280\u5de7\uff1a<\/b>\u9664\u4e86\u767c\u6587\uff0c\u9084\u53ef\u53c3\u8207\u554f\u7b54\u3001\u5206\u4eab\u7d93\u9a57\u7b49\uff0c\u9019\u4e9b\u4e92\u52d5\u90fd\u6709\u52a9\u65bc\u7d2f\u7a4d\u54c1\u724c\u53e3\u7891\u3002<\/li>\n<\/ul>\n<p>\u7e3d\u4e4b\uff0c\u8ad6\u58c7\u884c\u92b7\u9700\u8981\u6301\u7e8c\u6295\u5165\u548c\u8010\u5fc3\u3002\u638c\u63e1\u9019\u4e9b\u6280\u5de7\uff0c\u4fbf\u80fd\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u5efa\u7acb\u826f\u597d\u53e3\u7891\uff0c\u6700\u7d42\u9054\u6210\u92b7\u552e\u76ee\u6a19\u3002\u8aa0\u5be6\u3001\u50f9\u503c\u548c\u4e92\u52d5\u662f\u6210\u529f\u7684\u95dc\u9375\u3002<\/p>\n<div class=\"image-container\"><img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1521302200778-33500795e128?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3w0NzI3MjJ8MHwxfHNlYXJjaHw4fHxjb21wdXRlciUyMHNjcmVlbnxlbnwwfDB8fHwxNzIyODQ3MjA3fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080\" alt=\"\u53e3\u7891\u884c\u92b7\u662f\u4ec0\u9ebc?\" \/><\/p>\n<p class=\"image-caption\">\u53e3\u7891\u884c\u92b7\u662f\u4ec0\u9ebc?. Photos provided by unsplash<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B7%E7%9A%84%E5%AF%A6%E5%8B%99%E7%AD%96%E7%95%A5%EF%BC%9A%E5%BE%9E%E6%A6%82%E5%BF%B5%E5%88%B0%E5%9F%B7%E8%A1%8C\"><\/span>\u53e3\u7891\u884c\u92b7\u7684\u5be6\u52d9\u7b56\u7565\uff1a\u5f9e\u6982\u5ff5\u5230\u57f7\u884c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4e86\u89e3\u53e3\u7891\u884c\u92b7\u5f8c\uff0c\u6211\u5011\u4f86\u63a2\u8a0e\u5982\u4f55\u5be6\u969b\u64cd\u4f5c\u3002\u6210\u529f\u7684\u53e3\u7891\u884c\u92b7\u9700\u8981\u7cbe\u5fc3\u7b56\u5283\u8207\u57f7\u884c\uff0c\u4ee5\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u92b7\u552e\u984d\u3002\u5b83\u4e0d\u540c\u65bc\u50b3\u7d71\u5ee3\u544a\uff0c\u66f4\u91cd\u8996\u6f5b\u79fb\u9ed8\u5316\u7684\u5f71\u97ff\uff0c\u8b93\u6d88\u8cbb\u8005\u81ea\u767c\u63a8\u85a6\u4f60\u7684\u7522\u54c1\u6216\u670d\u52d9\u3002\u56e0\u6b64\uff0c\u5236\u5b9a\u7b56\u7565\u6642\u9700\u8003\u91cf\u591a\u65b9\u9762\u56e0\u7d20\u3002<\/p>\n<p>\u9996\u5148\uff0c\u660e\u78ba\u4f60\u7684\u76ee\u6a19\u3002\u4f60\u5e0c\u671b\u900f\u904e\u53e3\u7891\u884c\u92b7\u9054\u6210\u4ec0\u9ebc\uff1f\u662f\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\uff1f\u589e\u52a0\u92b7\u552e\u984d\uff1f\u9084\u662f\u5efa\u7acb\u5fe0\u8aa0\u5ba2\u7fa4\uff1f\u4e0d\u540c\u76ee\u6a19\u9700\u8981\u4e0d\u540c\u7b56\u7565\u3002\u4f8b\u5982\uff0c\u82e5\u76ee\u6a19\u662f\u63d0\u5347\u77e5\u540d\u5ea6\uff0c\u5247\u61c9\u91cd\u8996\u8207\u610f\u898b\u9818\u8896\u7684\u5408\u4f5c\uff1b\u82e5\u76ee\u6a19\u662f\u589e\u52a0\u92b7\u552e\u984d\uff0c\u5247\u9700\u5f37\u8abf\u4fc3\u92b7\u548c\u5ba2\u6236\u9ad4\u9a57\uff0c\u9f13\u52f5\u6d88\u8cbb\u8005\u5206\u4eab\u8cfc\u8cb7\u7d93\u9a57\u3002<\/p>\n<p>\u5176\u6b21\uff0c\u6df1\u5165\u4e86\u89e3\u4f60\u7684\u76ee\u6a19\u5ba2\u7fa4\u81f3\u95dc\u91cd\u8981\u3002\u4ed6\u5011\u5728\u54ea\u88e1\u6d3b\u52d5\uff1f\u95dc\u6ce8\u54ea\u4e9b\u8b70\u984c\uff1f\u5982\u4f55\u63a5\u6536\u8cc7\u8a0a\uff1f\u53ea\u6709\u9019\u6a23\uff0c\u4f60\u624d\u80fd\u5236\u5b9a\u6709\u6548\u7684\u53e3\u7891\u884c\u92b7\u7b56\u7565\uff0c\u5c07\u8a0a\u606f\u50b3\u905e\u7d66\u6b63\u78ba\u53d7\u773e\u3002\u9032\u884c\u5e02\u5834\u8abf\u67e5\u3001\u5206\u6790\u7af6\u722d\u8005\u7684\u7b56\u7565\uff0c\u4e26\u5229\u7528\u6578\u64da\u5206\u6790\u5de5\u5177\u8ffd\u8e64\u6210\u6548\uff0c\u4e0d\u65b7\u8abf\u6574\u8207\u512a\u5316\u7b56\u7565\u3002<\/p>\n<p>\u63a5\u8457\uff0c\u5275\u9020\u5f15\u4eba\u5165\u52dd\u7684\u300c\u53e3\u7891\u6545\u4e8b\u300d\u3002\u9019\u4e0d\u662f\u865b\u5047\u5ba3\u50b3\uff0c\u800c\u662f\u5c07\u7522\u54c1\u7684\u7368\u7279\u50f9\u503c\u4ee5\u771f\u8aa0\u4e14\u52d5\u4eba\u7684\u65b9\u5f0f\u5448\u73fe\u7d66\u6d88\u8cbb\u8005\u3002\u4f60\u53ef\u4ee5\u5206\u4eab\u771f\u5be6\u5ba2\u6236\u7684\u6210\u529f\u6848\u4f8b\u3001\u7522\u54c1\u80cc\u5f8c\u7684\u6545\u4e8b\uff0c\u6216\u54c1\u724c\u7406\u5ff5\uff0c\u4f86\u5efa\u7acb\u60c5\u611f\u9023\u7d50\uff0c\u6fc0\u52f5\u4ed6\u5011\u4e3b\u52d5\u5206\u4eab\u7d93\u9a57\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u7a4d\u6975\u53c3\u8207\u7dda\u4e0a\u793e\u7fa4\u4e5f\u662f\u95dc\u9375\u3002\u5728Facebook\u3001Instagram\u3001YouTube\u7b49\u5e73\u53f0\u4e0a\uff0c\u9700\u76e3\u63a7\u54c1\u724c\u8072\u8b7d\uff0c\u56de\u61c9\u6d88\u8cbb\u8005\u8a55\u8ad6\u548c\u63d0\u554f\uff0c\u4e26\u5f15\u5c0e\u6b63\u9762\u53e3\u7891\u64f4\u6563\u3002\u9762\u5c0d\u8ca0\u9762\u8a55\u8ad6\uff0c\u8981\u5c08\u696d\u4e14\u8fc5\u901f\u8655\u7406\uff0c\u5c07\u5371\u6a5f\u8f49\u5316\u70ba\u6a5f\u6703\uff0c\u5c55\u73fe\u54c1\u724c\u8aa0\u610f\u548c\u89e3\u6c7a\u554f\u984c\u7684\u80fd\u529b\u3002\u7406\u89e3\u6d88\u8cbb\u8005\u60c5\u7dd2\uff0c\u4ee5\u540c\u7406\u5fc3\u56de\u61c9\uff0c\u6709\u52a9\u65bc\u6709\u6548\u5316\u89e3\u5371\u6a5f\u3002<\/p>\n<p>\u6700\u5f8c\uff0c\u6301\u7e8c\u8ffd\u8e64\u548c\u512a\u5316\u7b56\u7565\u81f3\u95dc\u91cd\u8981\u3002\u5229\u7528\u6578\u64da\u5206\u6790\u5de5\u5177\uff0c\u5982Google 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class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u793e\u7fa4\u53e3\u7891\u884c\u92b7\u4e0d\u50c5\u662f\u300c\u767c\u6587\u300d\u7684\u554f\u984c\uff0c\u95dc\u9375\u5728\u65bc<b>\u5584\u7528\u4e0d\u540c\u5e73\u53f0\u7279\u6027<\/b>\u548c<b>\u7a4d\u6975\u8207\u6d88\u8cbb\u8005\u4e92\u52d5<\/b>\u3002\u8a31\u591a\u4e2d\u5c0f\u4f01\u696d\u4e3b\u5e38\u72af\u7684\u932f\u8aa4\u662f\u5c07\u6240\u6709\u5e73\u53f0\u7528\u76f8\u540c\u65b9\u5f0f\u7d93\u71df\uff0c\u5ffd\u7565\u4e86\u5404\u5e73\u53f0\u7684\u4f7f\u7528\u8005\u7279\u6027\u548c\u4e92\u52d5\u6a21\u5f0f\u3002\u4f8b\u5982\uff0cFacebook\u9069\u5408\u6df1\u5165\u7684\u7522\u54c1\u8cc7\u8a0a\u548c\u6d3b\u52d5\u901a\u77e5\uff1bInstagram\u5247\u504f\u91cd\u8996\u89ba\uff0c\u9069\u5408\u767c\u4f48\u5438\u5f15\u773c\u7403\u7684\u5716\u7247\u548c\u8996\u983b\u3002YouTube\u5247\u7528\u65bc\u8b1b\u8ff0\u54c1\u724c\u6545\u4e8b\u548c\u6559\u5b78\u5167\u5bb9\uff0c\u800c\u8ad6\u58c7\u5982Mobile01\u548cPTT\u66f4\u9069\u5408\u5c08\u696d\u7684\u4ea4\u6d41\uff0cGoogle\u8a55\u8ad6\u5247\u76f4\u63a5\u5f71\u97ff\u8cfc\u8cb7\u6c7a\u7b56\uff0c\u9700\u7a4d\u6975\u7ba1\u7406\u548c\u56de\u8986\u3002\u90e8\u843d\u683c\u5e73\u53f0\u5982\u75de\u5ba2\u90a6\u5247\u80fd\u6df1\u5165\u4ecb\u7d39\u54c1\u724c\u7406\u5ff5\u548c\u7522\u54c1\u512a\u52e2\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u5728\u5236\u5b9a\u793e\u7fa4\u53e3\u7891\u884c\u92b7\u7b56\u7565\u6642\uff0c\u5fc5\u9808<b>\u91dd\u5c0d\u5404\u5e73\u53f0\u5236\u5b9a\u5167\u5bb9\u7b56\u7565<\/b>\u3002\u907f\u514d\u5c07\u540c\u4e00\u6587\u7ae0\u96a8\u610f\u8907\u88fd\uff0c\u4e0d\u5982\u6839\u64da\u5404\u5e73\u53f0\u7279\u6027\u8abf\u6574\u5167\u5bb9\u9577\u5ea6\u3001\u98a8\u683c\u548c\u5a92\u9ad4\u9078\u64c7\uff0c\u4ee5\u9054\u6700\u4f73\u50b3\u64ad\u6548\u679c\u3002\u4f8b\u5982\uff0c\u5728Instagram\u4f7f\u7528\u7cbe\u7f8e\u7522\u54c1\u7167\u642d\u914d\u7c21\u6f54\u6587\u5b57\uff0c\u800c\u5728Facebook\u5247\u53ef\u4ee5\u63d0\u4f9b\u8a73\u76e1\u7684\u7522\u54c1\u8aaa\u660e\u6216\u5ba2\u6236\u898b\u8b49\uff0c\u4ee5\u63d0\u9ad8\u8f49\u63db\u7387\u3002<\/p>\n<p>\u6b64\u5916\uff0c<b>\u7a4d\u6975\u8207\u6d88\u8cbb\u8005\u4e92\u52d5<\/b>\u662f\u63d0\u5347\u884c\u92b7\u6210\u6548\u7684\u95dc\u9375\u3002\u7121\u8ad6\u6b63\u9762\u6216\u8ca0\u9762\u7684\u8a55\u50f9\uff0c\u90fd\u61c9<b>\u9069\u6642\u4e14\u5c08\u696d\u5730\u56de\u61c9<\/b>\uff0c\u5c55\u73fe\u54c1\u724c\u7684\u8aa0\u610f\u548c\u5c08\u696d\uff0c\u907f\u514d\u904e\u65bc\u5b98\u65b9\u7684\u8a9e\u8a00\u3002\u8f15\u9b06\u3001\u89aa\u5207\u7684\u53e3\u543b\u56de\u61c9\u79c1\u8a0a\u3001\u53c3\u8207\u793e\u7fa4\u8a71\u984c\u548c\u611f\u8b1d\u6b63\u9762\u8a55\u50f9\uff0c\u80fd\u63d0\u5347\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u7684\u4fe1\u4efb\u548c\u5fe0\u8aa0\u5ea6\u3002\u793e\u7fa4\u5a92\u9ad4\u662f\u96d9\u5411\u6e9d\u901a\u7684\u5e73\u53f0\uff0c\u7a4d\u6975\u4e92\u52d5\u80fd\u5efa\u7acb\u66f4\u7dca\u5bc6\u7684\u5ba2\u6236\u95dc\u4fc2\u3002<\/p>\n<p>\u66f4\u91cd\u8981\u7684\u662f\uff0c\u8981<b>\u5f9e\u6d88\u8cbb\u8005\u7684\u56de\u994b\u4e2d\u5b78\u7fd2<\/b>\u3002\u7121\u8ad6\u662f\u6b63\u9762\u6216\u8ca0\u9762\u8a55\u8ad6\uff0c\u90fd\u80fd\u5e6b\u52a9\u4e86\u89e3\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u548c\u7522\u54c1\u7684\u770b\u6cd5\uff0c\u4e26<b>\u512a\u5316\u7522\u54c1\u548c\u670d\u52d9<\/b>\u3002\u4f8b\u5982\uff0c\u82e5\u56de\u994b\u4e2d\u63d0\u53ca\u7522\u54c1\u6539\u9032\u9700\u6c42\uff0c\u61c9\u7a4d\u6975\u56de\u61c9\u4e26\u7d0d\u5165\u7522\u54c1\u958b\u767c\u8003\u91cf\uff0c\u9019\u6a23\u4e0d\u50c5\u80fd\u63d0\u5347\u7522\u54c1\u7af6\u722d\u529b\uff0c\u4e5f\u80fd\u5f37\u5316\u54c1\u724c\u5f62\u8c61\u3002<\/p>\n<p>\u6700\u5f8c\uff0c<b>\u5b9a\u671f\u8ffd\u8e64\u548c\u5206\u6790\u793e\u7fa4\u5a92\u9ad4\u6578\u64da<\/b>\u81f3\u95dc\u91cd\u8981\u3002\u900f\u904e\u6578\u64da\u4e86\u89e3\u53d7\u6b61\u8fce\u7684\u5167\u5bb9\u3001\u5404\u5e73\u53f0\u6210\u6548\u53ca\u6d88\u8cbb\u8005\u504f\u597d\uff0c\u80fd\u6301\u7e8c\u512a\u5316\u793e\u7fa4\u53e3\u7891\u884c\u92b7\u7b56\u7565\uff0c\u5982\u8abf\u6574\u767c\u4f48\u6642\u9593\u548c\u5167\u5bb9\u98a8\u683c\uff0c\u6539\u5584\u52a3\u52e2\uff0c\u7dad\u6301\u512a\u52e2\u3002<\/p>\n<p>\u7e3d\u4e4b\uff0c\u63d0\u5347\u793e\u7fa4\u53e3\u7891\u884c\u92b7\u6210\u6548\u9700<b>\u5168\u76e4\u8003\u91cf<\/b>\uff0c\u5f9e\u5e73\u53f0\u9078\u64c7\u3001\u5167\u5bb9\u7b56\u7565\u5230\u6578\u64da\u5206\u6790\uff0c\u6bcf\u500b\u74b0\u7bc0\u90fd\u9700\u7528\u5fc3\u7d93\u71df\u3002\u552f\u6709\u5982\u6b64\uff0c\u624d\u80fd\u771f\u6b63\u767c\u63ee\u793e\u7fa4\u5a92\u9ad4\u7684\u529b\u91cf\uff0c\u5efa\u7acb\u5f37\u5927\u7684\u54c1\u724c\u53e3\u7891\uff0c\u5be6\u73fe\u5546\u696d\u76ee\u6a19\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B75T%EF%BC%9A%E6%89%93%E9%80%A0%E5%8F%A3%E7%A2%91%E7%9A%84%E4%BA%94%E5%80%8B%E9%97%9C%E9%8D%B5%E6%AD%A5%E9%A9%9F\"><\/span>\u53e3\u7891\u884c\u92b75T\uff1a\u6253\u9020\u53e3\u7891\u7684\u4e94\u500b\u95dc\u9375\u6b65\u9a5f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>5T \u51fa\u81ea Andy Sernovitz \u7684\u300aWord of Mouth Marketing\u300b\uff0c\u5305\u542b Talkers\u3001Topics\u3001Tools\u3001Taking Part \u8207 Tracking\u3002\u53c3\u8003 <a href=\"https:\/\/wordofmouth.org\/download\/five-ts.pdf\" target=\"_blank\" rel=\"noopener\">\u539f\u4f5c\u8005\u516c\u958b\u5de5\u4f5c\u8868<\/a>\u3002<\/p>\n<p>\u5728\u8ac7\u5230\u53e3\u7891\u884c\u92b7\u6642\uff0c\u5149\u6709\u512a\u8cea\u7522\u54c1\u548c\u670d\u52d9\u662f\u4e0d\u5920\u7684\u3002\u60a8\u9700\u8981\u4e00\u500b\u7cfb\u7d71\u6027\u7684\u65b9\u6cd5\u4f86\u5f15\u5c0e\u548c\u7ba1\u7406\u53e3\u7891\u7684\u5f62\u6210\u8207\u767c\u5c55\uff0c\u9019\u5c31\u662f\u53e3\u7891\u884c\u92b75T \u7684\u6838\u5fc3\u30025T \u5206\u5225\u70ba\uff1a<b>\u8ac7\u8ad6\u8005 (Talkers)<\/b>\u3001<b>\u8a71\u984c (Topics)<\/b>\u3001<b>\u5de5\u5177 (Tools)<\/b>\u3001<b>\u53c3\u8207 (Taking Part)<\/b> \u548c <b>\u8ffd\u8e64 (Tracking)<\/b>\u3002\u9019\u4e94\u500b\u8981\u7d20\u74b0\u74b0\u76f8\u6263\uff0c\u7f3a\u4e00\u4e0d\u53ef\uff0c\u638c\u63e1\u5b83\u5011\u80fd\u6709\u6548\u5efa\u7acb\u5f37\u5927\u7684\u54c1\u724c\u53e3\u7891\u3002<\/p>\n<p><b>\u8ac7\u8ad6\u8005 (Talkers)<\/b> \u662f\u6307\u90a3\u4e9b\u6703\u8a0e\u8ad6\u60a8\u54c1\u724c\u7684\u500b\u9ad4\uff0c\u5305\u62ec\u5fe0\u5be6\u9867\u5ba2\u3001\u610f\u898b\u9818\u8896\u548c\u6f5b\u5728\u5ba2\u6236\u3002\u4e86\u89e3\u4ed6\u5011\u7684\u7279\u5fb5\u81f3\u95dc\u91cd\u8981\u3002\u5c0d\u5fe0\u5be6\u9867\u5ba2\uff0c\u8a2d\u8a08\u5c08\u5c6c\u6d3b\u52d5\u4ee5\u63d0\u5347\u53c3\u8207\u611f\uff1b\u5c0d\u610f\u898b\u9818\u8896\uff0c\u63d0\u4f9b\u7522\u54c1\u8a66\u7528\u6216\u5408\u4f5c\u6a5f\u6703\uff1b\u5c0d\u6f5b\u5728\u5ba2\u6236\uff0c\u5247\u5728\u4ed6\u5011\u5e38\u7528\u7684\u793e\u4ea4\u5a92\u9ad4\u4e0a\u6295\u653e\u5ee3\u544a\u3002<\/p>\n<p><b>\u8a71\u984c (Topics)<\/b> \u662f\u6307\u8207\u54c1\u724c\u76f8\u95dc\u7684\u5167\u5bb9\u3002\u601d\u8003\u54ea\u4e9b\u8a71\u984c\u80fd\u5f15\u8d77\u76ee\u6a19\u8ac7\u8ad6\u8005\u7684\u8208\u8da3\uff0c\u4e26\u5275\u9020\u5438\u5f15\u4eba\u7684\u5167\u5bb9\u3002\u4f8b\u5982\uff0c\u53ef\u4ee5\u662f\u7522\u54c1\u512a\u52e2\u3001\u54c1\u724c\u50f9\u503c\u89c0\u6216\u5ba2\u6236\u6210\u529f\u6848\u4f8b\u3002\u4e00\u500b\u597d\u8a71\u984c\u4e0d\u50c5\u80fd\u5f15\u8d77\u6ce8\u610f\uff0c\u9084\u80fd\u6709\u6548\u50b3\u9054\u54c1\u724c\u8a0a\u606f\uff0c\u63d0\u5347\u54c1\u724c\u5f62\u8c61\u3002<\/p>\n<p><b>\u5de5\u5177 (Tools)<\/b> \u6307\u7684\u662f\u50b3\u64ad\u8a0a\u606f\u7684\u5404\u7a2e\u5e73\u53f0\u3002\u9019\u53ef\u4ee5\u662f\u793e\u4ea4\u5a92\u9ad4\u3001\u90e8\u843d\u683c\u6216\u96fb\u5b50\u90f5\u4ef6\u7b49\u3002\u9078\u64c7\u5408\u9069\u7684\u5de5\u5177\u80fd\u78ba\u4fdd\u60a8\u7684\u8a0a\u606f\u50b3\u905e\u5230\u6b63\u78ba\u53d7\u773e\u3002\u6839\u64da\u8ac7\u8ad6\u8005\u548c\u8a71\u984c\uff0c\u5236\u5b9a\u76f8\u61c9\u7684\u5167\u5bb9\u7b56\u7565\u3002<\/p>\n<p>\u7b2c\u56db\u500b\u8981\u7d20<b>\u53c3\u8207 (Taking Part)<\/b> \u662f\u6307\u5982\u4f55\u5728\u8a0e\u8ad6\u4e2d\u7a4d\u6975\u4e92\u52d5\u3002\u9700\u8981\u4e3b\u52d5\u50be\u807d\u548c\u56de\u61c9\uff0c\u751a\u81f3\u5f15\u5c0e\u8a0e\u8ad6\u65b9\u5411\u3002\u9019\u7a2e\u7a4d\u6975\u53c3\u8207\u80fd\u5efa\u7acb\u54c1\u724c\u4fe1\u4efb\u611f\uff0c\u4f8b\u5982\u53ca\u6642\u56de\u61c9\u9867\u5ba2\u8a55\u8ad6\u548c\u8209\u8fa6\u7dda\u4e0b\u6d3b\u52d5\u3002<\/p>\n<p>\u6700\u5f8c\uff0c<b>\u8ffd\u8e64 (Tracking)<\/b> \u4ee3\u8868\u76e3\u63a7\u53e3\u7891\u884c\u92b7\u6548\u679c\u3002\u5229\u7528\u6578\u64da\u5206\u6790\u5de5\u5177\u8ffd\u8e64\u95dc\u9375\u6307\u6a19\uff0c\u5982\u54c1\u724c\u63d0\u53ca\u91cf\u548c\u793e\u4ea4\u5a92\u9ad4\u4e92\u52d5\u7387\u3002\u900f\u904e\u6578\u64da\u56de\u994b\uff0c\u8abf\u6574\u7b56\u7565\u4ee5\u4e0d\u65b7\u512a\u5316\u53e3\u7891\u884c\u92b7\u3002<\/p>\n<p>\u7e3d\u4e4b\uff0c\u53e3\u7891\u884c\u92b75T \u63d0\u4f9b\u4e86\u7cfb\u7d71\u6027\u7684\u6846\u67b6\uff0c\u5e6b\u52a9\u4e2d\u5c0f\u4f01\u696d\u4e3b\u6709\u6548\u57f7\u884c\u53e3\u7891\u884c\u92b7\u7b56\u7565\u3002\u900f\u904e\u7cbe\u51c6\u8b58\u5225\u53d7\u773e\u3001\u9078\u64c7\u8a71\u984c\u3001\u5229\u7528\u5408\u9069\u5de5\u5177\u3001\u7a4d\u6975\u4e92\u52d5\uff0c\u4e26\u6301\u7e8c\u8ffd\u8e64\u6210\u6548\uff0c\u60a8\u53ef\u4ee5\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u4e26\u4fc3\u9032\u92b7\u552e\u589e\u9577\u3002<\/p>\n<p><a href=\"http:\/\/welly.tw\/blog\/word-of-mouth-marketing\" target=\"_blank\" rel=\"noopener\">\u53ef\u4ee5\u53c3\u8003 \u53e3\u7891\u884c\u92b7\u662f\u4ec0\u9ebc?<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B7%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F%E7%B5%90%E8%AB%96\"><\/span>\u53e3\u7891\u884c\u92b7\u662f\u4ec0\u9ebc\uff1f\u7d50\u8ad6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u56de\u9867\u5168\u6587\uff0c\u6211\u5011\u63a2\u8a0e\u4e86\u300c\u53e3\u7891\u884c\u92b7\u662f\u4ec0\u9ebc\uff1f\u300d\u9019\u500b\u6838\u5fc3\u554f\u984c\uff0c\u4e26\u6df1\u5165\u5256\u6790\u4e86\u5b83\u5728\u6578\u4f4d\u6642\u4ee3\u7684\u6f14\u8b8a\u8207\u61c9\u7528\u3002\u5f9e\u50b3\u7d71\u7684\u53e3\u8033\u76f8\u50b3\uff0c\u5230\u73fe\u5728\u5229\u7528\u7db2\u8def\u5e73\u53f0\u548c\u793e\u7fa4\u5f71\u97ff\u529b\u9032\u884c\u54c1\u724c\u63a8\u5ee3\uff0c\u53e3\u7891\u884c\u92b7\u7684\u7b56\u7565\u8207\u57f7\u884c\u65b9\u5f0f\u90fd\u66f4\u52a0\u591a\u5143\u4e14\u7cbe\u7d30\u3002 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\u900f\u904e\u8ad6\u58c7\u884c\u92b7\u3001\u793e\u7fa4\u5a92\u9ad4\u884c\u92b7\u3001\u7db2\u7d05\u884c\u92b7\u548c\u4f7f\u7528\u8005\u751f\u6210\u5167\u5bb9 (UGC)\uff0c\u6211\u5011\u80fd\u66f4\u6709\u6548\u5730\u89f8\u53ca\u76ee\u6a19\u5ba2\u7fa4\uff0c\u5efa\u7acb\u54c1\u724c\u5f62\u8c61\uff0c\u4e26\u6700\u7d42\u63d0\u5347\u92b7\u552e\u984d\u3002 \u95dc\u9375\u5728\u65bc\u7406\u89e3\u300c\u53e3\u7891\u884c\u92b7\u662f\u4ec0\u9ebc\uff1f\u300d \u5b83\u4e0d\u662f\u55ae\u7d14\u7684\u5ba3\u50b3\uff0c\u800c\u662f\u5efa\u7acb\u771f\u5be6\u9023\u7d50\uff0c\u8b93\u6d88\u8cbb\u8005\u81ea\u767c\u5206\u4eab\u7684\u904e\u7a0b\u3002<\/p>\n<p>\u5e0c\u671b\u672c\u6587\u63d0\u4f9b\u7684\u5be6\u52d9\u6307\u5357\u548c\u7b56\u7565\u5206\u6790\uff0c\u80fd\u5e6b\u52a9\u4e2d\u5c0f\u4f01\u696d\u4e3b\u66f4\u597d\u5730\u7406\u89e3\u300c\u53e3\u7891\u884c\u92b7\u662f\u4ec0\u9ebc\uff1f\u300d\uff0c\u4e26\u6709\u6548\u61c9\u7528\u65bc\u81ea\u8eab\u7684\u54c1\u724c\u7d93\u71df\u4e2d\u3002 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