{"id":3900,"date":"2024-08-27T17:33:07","date_gmt":"2024-08-27T09:33:07","guid":{"rendered":"http:\/\/ip-bec.com\/Lionec\/3900\/"},"modified":"2026-10-25T01:04:01","modified_gmt":"2026-10-24T17:04:01","slug":"%e8%a1%8c%e9%8a%b7%e8%b7%9f%e6%a5%ad%e5%8b%99%e6%9c%89%e4%bb%80%e9%ba%bc%e4%b8%8d%e5%90%8c","status":"publish","type":"post","link":"https:\/\/godwasthelord.com\/?p=3900","title":{"rendered":"\u884c\u92b7\u8ddf\u696d\u52d9\u6709\u4ec0\u9ebc\u4e0d\u540c\uff1f\u92b7\u552e\u8207\u884c\u92b7\u6574\u5408\u7b56\u7565\u7684\u5b8c\u6574\u6559\u5b78"},"content":{"rendered":"<p>\u884c\u92b7\u8207\u696d\u52d9\u53ef\u4f9d\u9700\u6c42\u958b\u767c\u3001\u8cc7\u8a0a\u50b3\u9054\u3001\u5ba2\u6236\u8ddf\u9032\u8207\u6210\u4ea4\u5354\u4f5c\u4f86\u7406\u89e3\u5206\u5de5\u3002\u672c\u6587\u6574\u7406\u5171\u540c\u76ee\u6a19\u53ca\u8cc7\u6599\u4ea4\u63a5\u7684\u65b9\u5411\uff1b\u5be6\u969b\u8cac\u4efb\u56e0\u5718\u968a\u800c\u7570\uff0c\u61c9\u78ba\u8a8d\u540d\u55ae\u54c1\u8cea\u3001\u8ffd\u8e64\u72c0\u614b\u8207\u56de\u994b\u65b9\u5f0f\uff0c\u907f\u514d\u5404\u81ea\u53ea\u770b\u55ae\u4e00\u6578\u5b57\u3002<\/p>\n<p><strong>\u9019\u7bc7\u6587\u7ae0\u7684\u5be6\u7528\u5efa\u8b70\u5982\u4e0b(\u66f4\u591a\u7d30\u7bc0\u8acb\u7e7c\u7e8c\u5f80\u4e0b\u95b1\u8b80)<\/strong><\/p>\n<ol>\n<li><b>\u5efa\u7acb\u6e05\u6670\u89d2\u8272\u5b9a\u4f4d\uff1a<\/b>\u4f01\u696d\u61c9\u91d0\u6e05\u884c\u92b7\u8207\u696d\u52d9\u5718\u968a\u7684\u89d2\u8272\u8207\u8cac\u4efb\uff0c\u660e\u78ba\u5b9a\u7fa9\u6bcf\u500b\u90e8\u9580\u7684\u76ee\u6a19\u548c\u7e3e\u6548\u6307\u6a19\uff0c\u4ee5\u907f\u514d\u8aa4\u89e3\u548c\u5167\u90e8\u6469\u64e6\uff0c\u78ba\u4fdd\u96d9\u65b9\u80fd\u671d\u8457\u5171\u540c\u76ee\u6a19\u9081\u9032\u3002<\/li>\n<li><b>\u5f37\u5316\u6e9d\u901a\u5354\u4f5c\uff1a<\/b>\u5b9a\u671f\u8209\u884c\u8de8\u90e8\u9580\u6703\u8b70\uff0c\u4fc3\u9032\u884c\u92b7\u8207\u696d\u52d9\u4e4b\u9593\u7684\u6e9d\u901a\uff0c\u5206\u4eab\u5404\u81ea\u7684\u6578\u64da\u5206\u6790\u548c\u5e02\u5834\u53cd\u994b\uff0c\u5354\u4f5c\u5236\u5b9a\u884c\u52d5\u8a08\u756b\uff0c\u4ee5\u4fbf\u53ca\u6642\u8abf\u6574\u7b56\u7565\uff0c\u63d0\u5347\u6574\u9ad4\u6548\u80fd\u3002<\/li>\n<li><b>\u6839\u64da\u5e02\u5834\u8b8a\u5316\u8abf\u6574\u7b56\u7565\uff1a<\/b>\u5b9a\u671f\u6aa2\u8a0e\u884c\u92b7\u548c\u696d\u52d9\u7b56\u7565\u7684\u5e73\u8861\uff0c\u6839\u64da\u4e0d\u540c\u7522\u696d\u7684\u9700\u6c42\u548c\u5e02\u5834\u7684\u8b8a\u5316\u9748\u6d3b\u8abf\u6574\u884c\u92b7\u624b\u6cd5\u548c\u696d\u52d9\u958b\u767c\u65b9\u5f0f\uff0c\u4ee5\u9054\u6210\u6700\u4f73\u92b7\u552e\u6548\u679c\u3002<\/li>\n<\/ol>\n<p>\u53ef\u4ee5\u53c3\u8003 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href=\"https:\/\/godwasthelord.com\/?p=3900\/#%E4%B8%8D%E5%90%8C%E7%94%A2%E6%A5%AD%E7%9A%84%E8%A1%8C%E9%8A%B7%E5%92%8C%E6%A5%AD%E5%8B%99%E6%AF%94%E9%87%8D%E6%98%AF%E5%90%A6%E4%B8%8D%E5%90%8C%EF%BC%9F\" >\u4e0d\u540c\u7522\u696d\u7684\u884c\u92b7\u548c\u696d\u52d9\u6bd4\u91cd\u662f\u5426\u4e0d\u540c\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E9%8A%B7%E8%88%87%E6%A5%AD%E5%8B%99%EF%BC%9A%E7%9C%8B%E4%BC%BC%E4%B8%8D%E5%90%8C%E5%8D%BB%E5%AF%86%E4%B8%8D%E5%8F%AF%E5%88%86\"><\/span>\u884c\u92b7\u8207\u696d\u52d9\uff1a\u770b\u4f3c\u4e0d\u540c\u537b\u5bc6\u4e0d\u53ef\u5206<span 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\u5c31\u50cf\u7dda\u4e0a\u5ee3\u544a\u662f\u5438\u5f15\u6f5b\u5728\u5ba2\u6236\u7684\u9014\u5f91\u4e00\u6a23\uff0c\u4e3b\u52d5\u958b\u767c\u5ba2\u6236\u7684\u696d\u52d9\u5718\u968a\u5247\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\u7dda\u4e0b\u901a\u8def\u3002\u6210\u529f\u7684\u884c\u92b7\u7b56\u7565\u9700\u8981\u6709\u6548\u6574\u5408\u7dda\u4e0a\u548c\u7dda\u4e0b\u901a\u8def\uff0c\u4ee5\u6700\u5927\u5316\u6210\u6548\u3002\u884c\u92b7\u5438\u5f15\u6f5b\u5728\u5ba2\u6236\uff0c\u800c\u696d\u52d9\u5247\u5c07\u9019\u4e9b\u5ba2\u6236\u8f49\u5316\u70ba\u5be6\u969b\u6d88\u8cbb\u8005\uff0c\u5169\u8005\u7f3a\u4e00\u4e0d\u53ef\uff0c\u552f\u6709\u7dca\u5bc6\u5408\u4f5c\uff0c\u624d\u80fd\u5275\u9020\u6700\u4f73\u92b7\u552e\u6210\u679c\u3002<\/p>\n<p>\u4e0d\u540c\u7522\u696d\u5c0d\u884c\u92b7\u548c\u696d\u52d9\u7684\u91cd\u8996\u7a0b\u5ea6\u6709\u6240\u4e0d\u540c\u3002\u4f8b\u5982\uff0c\u6d41\u884c\u670d\u98fe\u7522\u696d\u91cd\u8996\u54c1\u724c\u5f62\u8c61\u548c\u7dda\u4e0a\u884c\u92b7\uff0c\u5229\u7528\u793e\u7fa4\u5a92\u9ad4\u5438\u5f15\u6d88\u8cbb\u8005\uff1b\u800c\u4e8c\u624b\u8eca\u92b7\u552e\u5247\u4f9d\u8cf4\u92b7\u552e\u4eba\u54e1\u7684\u4eba\u8108\u548c\u5c08\u696d\u670d\u52d9\u3002\u8a31\u591a\u9818\u57df\u5982\u623f\u5730\u7522\u548c\u6c7d\u8eca\u92b7\u552e\uff0c\u5247\u9700\u8981\u884c\u92b7\u548c\u696d\u52d9\u7684\u7dca\u5bc6\u5408\u4f5c\uff0c\u4ee5\u9054\u6700\u4f73\u6548\u76ca\u3002\u884c\u92b7\u8ca0\u8cac\u5efa\u7acb\u54c1\u724c\u4fe1\u4efb\uff0c\u800c\u696d\u52d9\u5247\u5c08\u6ce8\u65bc\u8207\u5ba2\u6236\u5efa\u7acb\u806f\u7e6b\u4e26\u5b8c\u6210\u4ea4\u6613\u3002<\/p>\n<p>\u884c\u92b7\u548c\u696d\u52d9\u9593\u7684\u6469\u64e6\uff0c\u4e3b\u8981\u6e90\u65bc\u5b83\u5011\u5728\u7e3e\u6548\u8861\u91cf\u8207\u5de5\u4f5c\u98a8\u683c\u4e0a\u7684\u5dee\u7570\uff0c\u6613\u5f15\u767c\u8aa4\u89e3\u548c\u885d\u7a81\u3002\u884c\u92b7\u6ce8\u91cd\u9577\u671f\u7684\u54c1\u724c\u57f9\u80b2\uff0c\u800c\u696d\u52d9\u5247\u91cd\u8996\u77ed\u671f\u696d\u7e3e\u3002\u82e5\u7f3a\u4e4f\u6709\u6548\u7684\u6e9d\u901a\u548c\u5354\u4f5c\uff0c\u5c07\u53ef\u80fd\u5c0e\u81f4\u5167\u8017\u3002\u4f01\u696d\u61c9\u5efa\u7acb\u6574\u5408\u884c\u92b7\u548c\u696d\u52d9\u7684\u7cfb\u7d71\uff0c\u660e\u78ba\u96d9\u65b9\u89d2\u8272\u3001\u76ee\u6a19\u53ca\u7e3e\u6548\u6307\u6a19\uff0c\u4e26\u5236\u5b9a\u6709\u6548\u7684\u5354\u4f5c\u6a5f\u5236\uff0c\u4ee5\u63d0\u5347\u5718\u968a\u6f5b\u529b\uff0c\u6700\u7d42\u5be6\u73fe\u5171\u540c\u76ee\u6a19\uff1a\u63d0\u5347\u92b7\u552e\u696d\u7e3e\u548c\u54c1\u724c\u50f9\u503c\u3002<\/p>\n<div class=\"image-container\">\n<img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1517512006864-7edc3b933137?crop=entropy&#038;cs=tinysrgb&#038;fit=max&#038;fm=jpg&#038;ixid=M3w0NzI3MjJ8MHwxfHNlYXJjaHw4MXx8Y29tcHV0ZXIlMjBzY3JlZW58ZW58MHwwfHx8MTcyMjk0Nzg3N3ww&#038;ixlib=rb-4.0.3&#038;q=80&#038;w=1080\" alt=\"\u884c\u92b7\u8ddf\u696d\u52d9\u6709\u4ec0\u9ebc\u4e0d\u540c?\" \/><\/p>\n<p class=\"image-caption\">\u884c\u92b7\u8ddf\u696d\u52d9\u6709\u4ec0\u9ebc\u4e0d\u540c?. Photos provided by unsplash<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E9%8A%B7%E7%9B%AE%E6%A8%99%E8%A8%AD%E5%AE%9A%E8%88%87%E8%BF%BD%E8%B9%A4%EF%BC%9A%E6%95%B8%E6%93%9A%E9%A9%85%E5%8B%95%E7%9A%84%E9%97%9C%E9%8D%B5\"><\/span>\u884c\u92b7\u76ee\u6a19\u8a2d\u5b9a\u8207\u8ffd\u8e64\uff1a\u6578\u64da\u9a45\u52d5\u7684\u95dc\u9375<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u91d0\u6e05\u884c\u92b7\u8207\u696d\u52d9\u7684\u5dee\u7570\u5f8c\uff0c\u63a5\u4e0b\u4f86\u6211\u5011\u63a2\u8a0e\u884c\u92b7\u6d3b\u52d5\u7684\u6838\u5fc3\uff1a<b>\u884c\u92b7\u76ee\u6a19<\/b>\u3002\u8a31\u591a\u4f01\u696d\u5e38\u8a2d\u5b9a\u300c\u63d0\u5347\u92b7\u552e\u984d\u300d\u7b49\u7c60\u7d71\u76ee\u6a19\uff0c\u9019\u5c0d\u8a55\u4f30\u884c\u92b7\u6210\u6548\u4f86\u8aaa\u986f\u7136\u4e0d\u5920\u7cbe\u6e96\u3002\u6709\u6548\u7684\u884c\u92b7\u76ee\u6a19\u5fc5\u9808<b>\u5177\u9ad4\u3001\u53ef\u8861\u91cf\u3001\u53ef\u9054\u6210\u3001\u76f8\u95dc\u4e14\u6709\u6642\u9650 (SMART)<\/b>\uff0c\u624d\u80fd\u5f15\u5c0e\u7b56\u7565\u5236\u5b9a\u8207\u8cc7\u6e90\u5206\u914d\u3002\u5c31\u50cf\u822a\u6d77\uff0c\u6c92\u6709\u660e\u78ba\u7684\u76ee\u7684\u5730\u548c\u822a\u7dda\uff0c\u4fbf\u7121\u6cd5\u9054\u6210\u9810\u671f\u76ee\u6a19\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5c07\u300c\u63d0\u5347\u92b7\u552e\u984d\u300d\u62c6\u89e3\u6210\u5177\u9ad4\u7684SMART\u76ee\u6a19\uff0c\u5982\uff1a\u300c\u5728\u4e09\u500b\u6708\u5167\u901a\u904e\u793e\u7fa4\u5a92\u9ad4\u884c\u92b7\u5c07\u7dda\u4e0a\u5546\u5e97\u8f49\u63db\u7387\u63d0\u534715%\u300d\u3001\u300c\u5728\u4e0b\u4e00\u5b63\u5ea6\u7372\u5f97200\u4f4d\u65b0\u6f5b\u5728\u5ba2\u6236\u4e26\u8f49\u5316\u70ba\u4ed8\u8cbb\u5ba2\u6236\u300d\u3001\u300c\u964d\u4f4e\u5ba2\u6236\u7372\u53d6\u6210\u672c (CAC) 10%\uff0c\u540c\u6642\u7dad\u6301\u5e73\u5747\u8a02\u55ae\u50f9\u503c (AOV)\u300d\u3002\u9019\u4e9b\u76ee\u6a19\u4e0d\u50c5\u660e\u78ba\u6307\u51fa\u9810\u671f\u7d50\u679c\uff0c\u9084\u8a2d\u5b9a\u4e86\u6642\u9593\u6846\u67b6\uff0c\u4fbf\u65bc\u8ffd\u8e64\u9032\u5ea6\u548c\u8a55\u4f30\u6210\u6548\u3002<\/p>\n<p>\u8a2d\u5b9aSMART\u76ee\u6a19\u5f8c\uff0c\u9700<b>\u9078\u64c7\u5408\u9069\u7684\u884c\u92b7\u6e20\u9053\u548c\u5a92\u9ad4<\/b>\u4f86\u9054\u6210\u9019\u4e9b\u76ee\u6a19\uff0c\u9019\u9700\u8981\u4f9d\u64da<b>\u6578\u64da\u5206\u6790<\/b>\u505a\u51fa\u6c7a\u7b56\u3002\u82e5\u60f3\u63d0\u5347\u7db2\u7ad9\u8f49\u63db\u7387\uff0c\u9700\u8981\u5206\u6790\u7db2\u7ad9\u6d41\u91cf\u4f86\u6e90\u3001\u8df3\u51fa\u7387\u3001\u4f7f\u7528\u8005\u884c\u70ba\u7b49\u6578\u64da\uff0c\u627e\u51fa\u74f6\u9838\u4e26\u5236\u5b9a\u6709\u6548\u7684\u6539\u5584\u65b9\u6848\u3002\u53ef\u80fd\u662f\u7db2\u7ad9\u8a2d\u8a08\u4e0d\u53cb\u5584\u3001\u7522\u54c1\u9801\u9762\u8cc7\u8a0a\u4e0d\u8db3\u6216\u5ee3\u544a\u6587\u6848\u4e0d\u5438\u5f15\u3002\u900f\u904eGoogle Analytics 4\u6216Adobe Analytics\u7b49\u5de5\u5177\u6df1\u5165\u4e86\u89e3\u4f7f\u7528\u8005\u65c5\u7a0b\uff0c\u627e\u51fa\u5f71\u97ff\u8f49\u63db\u7387\u7684\u95dc\u9375\u56e0\u7d20\u3002<\/p>\n<p>\u5728\u9078\u64c7\u884c\u92b7\u6e20\u9053\u6642\uff0c\u8003\u91cf\u76ee\u6a19\u5ba2\u7fa4\u7279\u6027\u81f3\u95dc\u91cd\u8981\u3002\u4f8b\u5982\uff0c\u91dd\u5c0d\u5e74\u8f15\u65cf\u7fa4\uff0c\u793e\u7fa4\u5a92\u9ad4\u884c\u92b7\u53ef\u80fd\u52dd\u904e\u50b3\u7d71\u96fb\u8996\u5ee3\u544a\uff1b\u800c\u91dd\u5c0d\u9ad8\u7aef\u5ba2\u7fa4\uff0c\u5247\u53ef\u80fd\u9700\u66f4\u7cbe\u6e96\u7684\u5167\u5bb9\u884c\u92b7\u6216\u96fb\u5b50\u90f5\u4ef6\u7b56\u7565\u3002<b>\u6578\u64da\u5206\u6790<\/b>\u5e6b\u52a9\u4e86\u89e3\u4e0d\u540c\u6e20\u9053\u6210\u6548\uff0c\u5982\u9ede\u64ca\u7387\u3001\u8f49\u63db\u7387\u548c\u6210\u672c\u6548\u76ca\uff0c\u9032\u800c\u512a\u5316\u5a92\u9ad4\u6295\u653e\u7b56\u7565\uff0c\u5c07\u9810\u7b97\u5206\u914d\u81f3\u6700\u6709\u6548\u6e20\u9053\uff0c\u6700\u5927\u5316\u884c\u92b7\u6295\u8cc7\u5831\u916c\u7387 (ROI)\u3002<\/p>\n<p><b>A\/B\u6e2c\u8a66<\/b>\u662f\u512a\u5316\u884c\u92b7\u6d3b\u52d5\u7684\u6709\u529b\u5de5\u5177\u3002\u900f\u904eA\/B\u6e2c\u8a66\u6bd4\u8f03\u4e0d\u540c\u7248\u672c\u7684\u5ee3\u544a\u6587\u6848\u3001\u5716\u7247\u3001\u7db2\u9801\u8a2d\u8a08\u7b49\uff0c\u627e\u51fa\u6700\u6709\u6548\u7684\u65b9\u6848\uff0c\u4f8b\u5982\u6e2c\u8a66\u5169\u7a2e\u5ee3\u544a\u6587\u6848\u7684\u9ede\u64ca\u7387\u6216\u7db2\u9801\u8a2d\u8a08\u7684\u8f49\u63db\u7387\u3002\u6301\u7e8c\u9032\u884cA\/B\u6e2c\u8a66\uff0c\u6709\u52a9\u65bc\u4e0d\u65b7\u512a\u5316\u884c\u92b7\u6d3b\u52d5\uff0c\u63d0\u5347\u8f49\u63db\u7387\uff0c\u964d\u4f4e\u6210\u672c\uff0c\u9054\u6210\u884c\u92b7\u76ee\u6a19\u3002<\/p>\n<p>\u6700\u5f8c\uff0c<b>\u8ffd\u8e64\u548c\u5206\u6790\u6578\u64da<\/b>\u662f\u884c\u92b7\u904e\u7a0b\u4e2d\u7684\u95dc\u9375\u3002\u9700\u5b9a\u671f\u8ffd\u8e64\u95dc\u9375\u6307\u6a19 (KPI)\uff0c\u4f8b\u5982\u7db2\u7ad9\u6d41\u91cf\u3001\u8df3\u51fa\u7387\u3001\u8f49\u63db\u7387\u3001\u5ba2\u6236\u751f\u547d\u9031\u671f\u50f9\u503c (CLTV) \u7b49\uff0c\u4e26\u6839\u64da\u6578\u64da\u5206\u6790\u7d50\u679c\u8abf\u6574\u884c\u92b7\u7b56\u7565\u3002\u9019\u662f\u4e00\u500b\u6301\u7e8c\u512a\u5316\u7684\u904e\u7a0b\uff0c\u53ea\u6709\u4e0d\u65b7\u5b78\u7fd2\u548c\u8abf\u6574\uff0c\u624d\u80fd\u5728\u6fc0\u70c8\u5e02\u5834\u4e2d\u812b\u7a4e\u800c\u51fa\u3002\u8a18\u4f4f\uff0c\u6578\u64da\u662f\u505a\u51fa\u660e\u667a\u6c7a\u7b56\u7684\u5bf6\u8cb4\u8cc7\u7522\uff0c\u80fd\u66f4\u6709\u6548\u5730\u9054\u6210\u884c\u92b7\u76ee\u6a19\uff0c\u63d0\u5347\u696d\u52d9\u7e3e\u6548\u3002<\/p>\n<table>\n<caption><b>\u884c\u92b7\u76ee\u6a19\u8a2d\u5b9a\u8207\u8ffd\u8e64\uff1a\u6578\u64da\u9a45\u52d5\u7684\u95dc\u9375<\/b><\/caption>\n<tr>\n<th>\u6b65\u9a5f<\/th>\n<th>\u8aaa\u660e<\/th>\n<th>\u95dc\u9375\u5de5\u5177\/\u6307\u6a19<\/th>\n<\/tr>\n<tr>\n<td><b>1. \u8a2d\u5b9aSMART\u76ee\u6a19<\/b><\/td>\n<td>\u8a2d\u5b9a\u5177\u9ad4\u3001\u53ef\u8861\u91cf\u3001\u53ef\u9054\u6210\u3001\u76f8\u95dc\u4e14\u6709\u6642\u9650\u7684\u76ee\u6a19\uff0c\u4f8b\u5982\uff1a\u63d0\u5347\u7dda\u4e0a\u5546\u5e97\u8f49\u63db\u7387\u3001\u7372\u5f97\u65b0\u6f5b\u5728\u5ba2\u6236\u3001\u964d\u4f4e\u5ba2\u6236\u7372\u53d6\u6210\u672c\u7b49\u3002\u907f\u514d\u7c60\u7d71\u76ee\u6a19\uff0c\u5982\u300c\u63d0\u5347\u92b7\u552e\u984d\u300d\u3002<\/td>\n<td>\u7121<\/td>\n<\/tr>\n<tr>\n<td><b>2. \u9078\u64c7\u884c\u92b7\u6e20\u9053<\/b><\/td>\n<td>\u6839\u64da\u76ee\u6a19\u5ba2\u7fa4\u7279\u6027\u548c\u6578\u64da\u5206\u6790\u7d50\u679c\u9078\u64c7\u5408\u9069\u7684\u884c\u92b7\u6e20\u9053\u548c\u5a92\u9ad4\uff0c\u4f8b\u5982\u793e\u7fa4\u5a92\u9ad4\u3001\u5167\u5bb9\u884c\u92b7\u3001\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7b49\u3002<\/td>\n<td>Google Analytics 4, Adobe Analytics<\/td>\n<\/tr>\n<tr>\n<td><b>3. \u6578\u64da\u5206\u6790<\/b><\/td>\n<td>\u5206\u6790\u7db2\u7ad9\u6d41\u91cf\u3001\u8df3\u51fa\u7387\u3001\u4f7f\u7528\u8005\u884c\u70ba\u3001\u9ede\u64ca\u7387\u3001\u8f49\u63db\u7387\u3001\u6210\u672c\u6548\u76ca\u7b49\u6578\u64da\uff0c\u627e\u51fa\u74f6\u9838\u4e26\u5236\u5b9a\u6709\u6548\u7684\u6539\u5584\u65b9\u6848\u3002<\/td>\n<td>Google Analytics 4, Adobe Analytics<\/td>\n<\/tr>\n<tr>\n<td><b>4. A\/B\u6e2c\u8a66<\/b><\/td>\n<td>\u900f\u904eA\/B\u6e2c\u8a66\u6bd4\u8f03\u4e0d\u540c\u7248\u672c\u7684\u5ee3\u544a\u6587\u6848\u3001\u5716\u7247\u3001\u7db2\u9801\u8a2d\u8a08\u7b49\uff0c\u627e\u51fa\u6700\u6709\u6548\u7684\u65b9\u6848\uff0c\u6301\u7e8c\u512a\u5316\u884c\u92b7\u6d3b\u52d5\u3002<\/td>\n<td>A\/B\u6e2c\u8a66\u5e73\u53f0<\/td>\n<\/tr>\n<tr>\n<td><b>5. \u8ffd\u8e64\u8207\u5206\u6790<\/b><\/td>\n<td>\u5b9a\u671f\u8ffd\u8e64\u95dc\u9375\u6307\u6a19 (KPI)\uff0c\u4f8b\u5982\u7db2\u7ad9\u6d41\u91cf\u3001\u8df3\u51fa\u7387\u3001\u8f49\u63db\u7387\u3001\u5ba2\u6236\u751f\u547d\u9031\u671f\u50f9\u503c (CLTV) \u7b49\uff0c\u4e26\u6839\u64da\u6578\u64da\u5206\u6790\u7d50\u679c\u8abf\u6574\u884c\u92b7\u7b56\u7565\u3002<\/td>\n<td>Google Analytics 4, Adobe Analytics\u7b49\u5206\u6790\u5de5\u5177<\/td>\n<\/tr>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"%E6%95%B8%E6%93%9A%E9%A9%85%E5%8B%95%E7%9A%84%E7%9B%B4%E6%8E%A5%E8%A1%8C%E9%8A%B7%EF%BC%9A%E8%A1%8C%E9%8A%B7%E8%88%87%E6%A5%AD%E5%8B%99%E6%95%B4%E5%90%88%E7%9A%84%E9%97%9C%E9%8D%B5\"><\/span>\u6578\u64da\u9a45\u52d5\u7684\u76f4\u63a5\u884c\u92b7\uff1a\u884c\u92b7\u8207\u696d\u52d9\u6574\u5408\u7684\u95dc\u9375<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u884c\u92b7\u8207\u696d\u52d9\u7684\u6574\u5408\u53ef\u4ee5\u901a\u904e\u76f4\u63a5\u884c\u92b7\u4f86\u63d0\u5347\u6574\u9ad4\u6548\u76ca\u3002\u76f4\u63a5\u884c\u92b7\u7684\u4e3b\u8981\u7279\u9ede\u662f<b>\u76f4\u63a5\u8207\u6d88\u8cbb\u8005\u6e9d\u901a\uff0c\u7701\u7565\u5206\u92b7\u5546<\/b>\uff0c\u76ee\u6a19\u662f<b>\u89f8\u9054\u7279\u5b9a\u5ba2\u6236<\/b>\u3002\u5b83\u4e0d\u50c5\u50c5\u662f\u5ee3\u544a\u6295\u653e\uff0c\u66f4\u6ce8\u91cd\u8207\u6d88\u8cbb\u8005\u7684<b>\u4e92\u52d5\u8207\u95dc\u4fc2\u5efa\u7acb<\/b>\uff0c\u6700\u7d42\u4fc3\u6210\u4ea4\u6613\uff0c\u9019\u8207\u50b3\u7d71\u7684\u9593\u63a5\u884c\u92b7\u6a21\u5f0f\u660e\u986f\u4e0d\u540c\u3002<\/p>\n<p>\u76f4\u63a5\u884c\u92b7\u53ef\u4ee5\u5229\u7528\u5404\u7a2e\u5a92\u9ad4\u7cbe\u6e96\u89f8\u53ca\u76ee\u6a19\u5c0d\u8c61\uff0c\u7121\u8ad6\u662f\u5730\u5340\u5206\u5e03\u9084\u662f\u57fa\u65bc\u4eba\u53e3\u7d71\u8a08\u6578\u64da\u7684\u7cbe\u78ba\u5b9a\u4f4d\u3002\u901a\u904e<b>\u6578\u64da\u5206\u6790<\/b>\uff0c\u6211\u5011\u80fd\u6e96\u78ba\u8b58\u5225\u5ba2\u6236\u7fa4\u9ad4\uff0c\u4e86\u89e3\u4ed6\u5011\u7684\u9700\u6c42\u548c\u504f\u597d\uff0c\u9032\u800c\u8a2d\u8a08\u500b\u6027\u5316\u884c\u92b7\u8a0a\u606f\u3002\u4f8b\u5982\uff0c\u6839\u64da\u5ba2\u6236\u7684\u8cfc\u8cb7\u6b77\u53f2\u548c\u700f\u89bd\u884c\u70ba\u63a8\u85a6\u611f\u8208\u8da3\u7684\u7522\u54c1\uff0c\u4e26\u901a\u904e<b>\u500b\u6027\u5316\u96fb\u90f5\u3001\u77ed\u4fe1\u6216\u793e\u4ea4\u5a92\u9ad4<\/b>\u9032\u884c\u6e9d\u901a\u3002<\/p>\n<p>\u76f4\u63a5\u884c\u92b7\u5177\u5099<b>\u53ef\u8861\u91cf\u6027<\/b>\uff0c\u80fd\u8ffd\u8e64\u884c\u92b7\u6d3b\u52d5\u7684\u6210\u6548\uff0c\u5982\u6253\u958b\u7387\u3001\u9ede\u64ca\u7387\u548c\u8f49\u5316\u7387\u7b49\u3002\u9019\u4e9b\u6578\u64da\u6709\u52a9\u65bc<b>\u512a\u5316\u884c\u92b7\u7b56\u7565<\/b>\uff0c\u63d0\u5347\u6295\u8cc7\u56de\u5831\u7387(ROI)\u3002\u4f8b\u5982\uff0c\u5982\u679c\u767c\u73fe\u67d0\u6e20\u9053\u8f49\u5316\u7387\u4f4e\uff0c\u53ef\u4ee5\u8abf\u6574\u8a0a\u606f\u5167\u5bb9\u6216\u6295\u653e\u6642\u9593\u4f86\u6539\u5584\u6548\u679c\u3002<\/p>\n<p>\u5728\u76f4\u63a5\u884c\u92b7\u4e2d\uff0c<b>\u6578\u64da\u5206\u6790<\/b>\u81f3\u95dc\u91cd\u8981\u3002\u5b83\u4e0d\u50c5\u6709\u52a9\u65bc\u7cbe\u6e96\u5b9a\u4f4d\u5ba2\u6236\uff0c\u9084\u80fd\u63d0\u5347\u884c\u92b7\u6d3b\u52d5\u7684\u6548\u7387\u3002\u4f01\u696d\u53ef\u4ee5\u5229\u7528RFM\u6a21\u578b\u8a55\u4f30\u5ba2\u6236\u50f9\u503c\u4e26\u5efa\u7acb\u7d30\u5206\u6a21\u578b\uff0c\u4ee5\u63d0\u4f9b\u6700\u5408\u9069\u7684\u7522\u54c1\u6216\u670d\u52d9\u3002\u540c\u6642\uff0c\u9700\u95dc\u6ce8\u6700\u65b0\u7684\u884c\u92b7\u79d1\u6280 (MarTech)\uff0c\u5982\u884c\u92b7\u81ea\u52d5\u5316\u5de5\u5177\uff0c\u4ee5\u5be6\u73fe\u8de8\u6e20\u9053\u7684\u500b\u6027\u5316\u8a0a\u606f\u50b3\u905e\u3002<\/p>\n<p>\u7136\u800c\uff0c\u6578\u64da\u9a45\u52d5\u7684\u76f4\u63a5\u884c\u92b7\u4e5f\u9700<b>\u91cd\u8996\u6578\u64da\u96b1\u79c1\u548c\u5408\u898f\u6027<\/b>\u3002\u9075\u5faaGDPR\u3001CCPA\u7b49\u6cd5\u898f\uff0c\u4fdd\u969c\u6578\u64da\u5b89\u5168\u548c\u96b1\u79c1\uff0c\u8b93\u5ba2\u6236\u4e86\u89e3\u5230\u6578\u64da\u4f7f\u7528\u60c5\u6cc1\uff0c\u662f\u5be6\u73fe\u53ef\u6301\u7e8c\u884c\u92b7\u7684\u524d\u63d0\u3002<\/p>\n<p>\u7d9c\u4e0a\u6240\u8ff0\uff0c\u5c07\u6578\u64da\u9a45\u52d5\u7684\u76f4\u63a5\u884c\u92b7\u7b56\u7565\u878d\u5165\u884c\u92b7\u8207\u696d\u52d9\u4e2d\uff0c\u53ef\u4ee5\u63d0\u5347\u92b7\u552e\u6548\u7387\uff0c\u4e26\u5efa\u7acb\u7dca\u5bc6\u7684\u5ba2\u6236\u95dc\u4fc2\u3002\u900f\u904e\u7cbe\u6e96\u7167\u6e96\u3001\u500b\u6027\u5316\u5167\u5bb9\u53ca\u6578\u64da\u5206\u6790\uff0c\u4f01\u696d\u80fd\u6700\u5927\u5316\u884c\u92b7\u6295\u8cc7\u56de\u5831\uff0c\u4e26\u5728\u6fc0\u70c8\u7684\u5e02\u5834\u7af6\u722d\u4e2d\u812b\u7a4e\u800c\u51fa\u3002\u6210\u529f\u7684\u95dc\u9375\u5728\u65bc\u884c\u92b7\u5718\u968a\u548c\u696d\u52d9\u5718\u968a\u7684\u7dca\u5bc6\u5408\u4f5c\uff0c\u5236\u5b9a\u4e26\u57f7\u884c\u6709\u6548\u7b56\u7565\u3002<\/p>\n<p><a href=\"http:\/\/www.marketersgo.com\/career-life\/202004\/marketing-sales-job-description\/\" target=\"_blank\" rel=\"noopener\">\u53ef\u4ee5\u53c3\u8003 \u884c\u92b7\u8ddf\u696d\u52d9\u6709\u4ec0\u9ebc\u4e0d\u540c?<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E9%8A%B7%E8%B7%9F%E6%A5%AD%E5%8B%99%E6%9C%89%E4%BB%80%E9%BA%BC%E4%B8%8D%E5%90%8C%E7%B5%90%E8%AB%96\"><\/span>\u884c\u92b7\u8ddf\u696d\u52d9\u6709\u4ec0\u9ebc\u4e0d\u540c?\u7d50\u8ad6<span 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