{"id":3910,"date":"2024-01-30T17:48:31","date_gmt":"2024-01-30T09:48:31","guid":{"rendered":"http:\/\/ip-bec.com\/Lionec\/3910\/"},"modified":"2026-10-25T01:04:50","modified_gmt":"2026-10-24T17:04:50","slug":"%e8%a1%8c%e9%8a%b7%e9%95%b7%e5%9c%a8%e5%81%9a%e4%bb%80%e9%ba%bc","status":"publish","type":"post","link":"https:\/\/godwasthelord.com\/?p=3910","title":{"rendered":"\u884c\u92b7\u9577\u5728\u505a\u4ec0\u9ebc\uff1f\u9ad8\u6548\u9818\u5c0e\u7684\u7b56\u7565\u8207\u57f7\u884c\u6307\u5357"},"content":{"rendered":"<p>\u884c\u92b7\u9577\u7684\u5de5\u4f5c\u91cd\u9ede\u53ef\u653e\u5728\u4f01\u696d\u65b9\u5411\u3001\u9867\u5ba2\u7406\u89e3\u3001\u8cc7\u6e90\u914d\u7f6e\u8207\u8de8\u90e8\u9580\u5354\u4f5c\u3002\u672c\u6587\u8a0e\u8ad6\u76ee\u6a19\u8207\u8cc7\u6599\u5982\u4f55\u652f\u6301\u6c7a\u7b56\uff1b\u8077\u7a31\u672c\u8eab\u4e0d\u80fd\u6c7a\u5b9a\u6240\u6709\u6b0a\u9650\uff0c\u61c9\u78ba\u8a8d\u8207\u5176\u4ed6\u4e3b\u7ba1\u3001\u5718\u968a\u53ca\u5916\u90e8\u5925\u4f34\u7684\u8cac\u4efb\u754c\u7dda\u3002<\/p>\n<p><strong>\u9019\u7bc7\u6587\u7ae0\u7684\u5be6\u7528\u5efa\u8b70\u5982\u4e0b(\u66f4\u591a\u7d30\u7bc0\u8acb\u7e7c\u7e8c\u5f80\u4e0b\u95b1\u8b80)<\/strong><\/p>\n<ol>\n<li><b>\u5efa\u7acb\u8de8\u90e8\u9580\u5408\u4f5c\u7684\u6587\u5316\uff1a<\/b>\u4f5c\u70ba\u884c\u92b7\u9577\uff0c\u9700\u8207\u92b7\u552e\u3001\u7522\u54c1\u7814\u767c\u7b49\u90e8\u9580\u5bc6\u5207\u5408\u4f5c\uff0c\u9032\u800c\u4e86\u89e3\u5404\u90e8\u9580\u7684\u9700\u6c42\u548c\u76ee\u6a19\uff0c\u4fc3\u9032\u5167\u90e8\u5171\u8b58\u3002\u900f\u904e\u5b9a\u671f\u7684\u6703\u8b70\u548c\u6e9d\u901a\uff0c\u5c07\u884c\u92b7\u7b56\u7565\u8207\u516c\u53f8\u6574\u9ad4\u76ee\u6a19\u7d50\u5408\uff0c\u78ba\u4fdd\u6bcf\u4e00\u9805\u884c\u52d5\u90fd\u671d\u5411\u5171\u540c\u7684\u65b9\u5411\u9081\u9032\u3002<\/li>\n<li><b>\u904b\u7528\u6578\u64da\u9a45\u52d5\u7684\u6c7a\u7b56\uff1a<\/b>\u6301\u7e8c\u8ffd\u8e64\u95dc\u9375\u7e3e\u6548\u6307\u6a19(KPI)\u4ee5\u8a55\u4f30\u884c\u92b7\u6d3b\u52d5\u7684\u6548\u679c\u3002\u5229\u7528\u5e02\u5834\u8abf\u67e5\u548c\u9867\u5ba2\u884c\u70ba\u6578\u64da\uff0c\u9032\u884c\u6df1\u5ea6\u5206\u6790\u4e26\u8abf\u6574\u884c\u92b7\u7b56\u7565\uff0c\u78ba\u4fdd\u884c\u92b7\u6c7a\u7b56\u7684\u5408\u7406\u6027\u548c\u6709\u6548\u6027\uff0c\u5f9e\u800c\u66f4\u597d\u5730\u6eff\u8db3\u5e02\u5834\u9700\u6c42\u3002<\/li>\n<li><b>\u63d0\u5347\u5718\u968a\u7684\u5275\u9020\u529b\u8207\u5206\u6790\u80fd\u529b\uff1a<\/b>\u4f5c\u70ba\u9818\u5c0e\u8005\uff0c\u9700\u8981\u9f13\u52f5\u548c\u57f9\u990a\u5718\u968a\u7684\u5275\u610f\u8207\u6578\u64da\u5206\u6790\u80fd\u529b\u3002\u5b9a\u671f\u8209\u8fa6\u5275\u610f\u601d\u7dad\u5de5\u4f5c\u574a\uff0c\u4ee5\u53ca\u63d0\u4f9b\u6578\u64da\u5206\u6790\u7684\u57f9\u8a13\u8ab2\u7a0b\uff0c\u4ee5\u63d0\u5347\u5718\u968a\u5728\u9762\u5c0d\u5e02\u5834\u8b8a\u5316\u6642\u7684\u61c9\u8b8a\u80fd\u529b\u548c\u5275\u65b0\u6f5b\u529b\u3002<\/li>\n<\/ol>\n<p>\u53ef\u4ee5\u53c3\u8003 <a href='https:\/\/godwasthelord.com\/?p=3908' target='_blank'>\u884c\u92b7\u90e8\u9580\u6709\u54ea\u4e9b\uff1f\u5b8c\u6574\u89e3\u6790\u516c\u53f8\u884c\u92b7\u90e8\u9580\u67b6\u69cb\u8207\u8077\u80fd<br \/>\n<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u5167\u5bb9\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/godwasthelord.com\/?p=3910\/#%E8%A1%8C%E9%8A%B7%E9%95%B7%E7%9A%84%E4%B8%80%E5%A4%A9%EF%BC%9A%E8%B6%85%E8%B6%8A%E3%80%8C%E8%A1%8C%E9%8A%B7%E3%80%8D%E7%9A%84%E7%AD%96%E7%95%A5%E8%88%87%E5%9F%B7%E8%A1%8C\" >\u884c\u92b7\u9577\u7684\u4e00\u5929\uff1a\u8d85\u8d8a\u300c\u884c\u92b7\u300d\u7684\u7b56\u7565\u8207\u57f7\u884c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/godwasthelord.com\/?p=3910\/#%E8%A8%AD%E5%AE%9A%E6%98%8E%E7%A2%BA%E7%9A%84%E8%A1%8C%E9%8A%B7%E7%9B%AE%E6%A8%99%E8%88%87%E8%BF%BD%E8%B9%A4%E9%97%9C%E9%8D%B5%E7%B8%BE%E6%95%88%E6%8C%87%E6%A8%99_KPIs\" >\u8a2d\u5b9a\u660e\u78ba\u7684\u884c\u92b7\u76ee\u6a19\u8207\u8ffd\u8e64\u95dc\u9375\u7e3e\u6548\u6307\u6a19 (KPIs)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/godwasthelord.com\/?p=3910\/#%E6%95%B8%E6%93%9A%E9%A9%85%E5%8B%95%E7%9A%84%E6%B1%BA%E7%AD%96%EF%BC%9A%E8%A1%8C%E9%8A%B7%E9%95%B7%E5%A6%82%E4%BD%95%E9%81%8B%E7%94%A8%E6%95%B8%E6%93%9A%E5%89%B5%E9%80%A0%E5%83%B9%E5%80%BC\" >\u6578\u64da\u9a45\u52d5\u7684\u6c7a\u7b56\uff1a\u884c\u92b7\u9577\u5982\u4f55\u904b\u7528\u6578\u64da\u5275\u9020\u50f9\u503c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/godwasthelord.com\/?p=3910\/#%E6%95%B8%E6%93%9A%E9%A9%85%E5%8B%95%E6%B1%BA%E7%AD%96%EF%BC%9A%E8%A1%8C%E9%8A%B7%E9%95%B7%E5%A6%82%E4%BD%95%E7%B2%BE%E6%BA%96%E6%8E%8C%E6%8F%A1%E6%88%90%E6%95%88\" >\u6578\u64da\u9a45\u52d5\u6c7a\u7b56\uff1a\u884c\u92b7\u9577\u5982\u4f55\u7cbe\u6e96\u638c\u63e1\u6210\u6548<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/godwasthelord.com\/?p=3910\/#%E8%A1%8C%E9%8A%B7%E9%95%B7%E5%9C%A8%E5%81%9A%E4%BB%80%E9%BA%BC%EF%BC%9F%E7%B5%90%E8%AB%96\" >\u884c\u92b7\u9577\u5728\u505a\u4ec0\u9ebc\uff1f\u7d50\u8ad6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/godwasthelord.com\/?p=3910\/#%E8%A1%8C%E9%8A%B7%E9%95%B7%E5%9C%A8%E5%81%9A%E4%BB%80%E9%BA%BC_%E5%B8%B8%E8%A6%8B%E5%95%8F%E9%A1%8C%E5%BF%AB%E9%80%9FFAQ\" >\u884c\u92b7\u9577\u5728\u505a\u4ec0\u9ebc? \u5e38\u898b\u554f\u984c\u5feb\u901fFAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/godwasthelord.com\/?p=3910\/#%E8%A1%8C%E9%8A%B7%E9%95%B7%E8%88%87%E9%8A%B7%E5%94%AE%E7%B6%93%E7%90%86%E6%9C%89%E4%BB%80%E9%BA%BC%E4%B8%8D%E5%90%8C%EF%BC%9F%E4%BB%96%E5%80%91%E7%9A%84%E5%90%88%E4%BD%9C%E6%A8%A1%E5%BC%8F%E7%82%BA%E4%BD%95%EF%BC%9F\" >\u884c\u92b7\u9577\u8207\u92b7\u552e\u7d93\u7406\u6709\u4ec0\u9ebc\u4e0d\u540c\uff1f\u4ed6\u5011\u7684\u5408\u4f5c\u6a21\u5f0f\u70ba\u4f55\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/godwasthelord.com\/?p=3910\/#%E8%A1%8C%E9%8A%B7%E9%95%B7%E9%9C%80%E8%A6%81%E5%85%B7%E5%82%99%E5%93%AA%E4%BA%9B%E6%A0%B8%E5%BF%83%E6%8A%80%E8%83%BD%EF%BC%9F\" >\u884c\u92b7\u9577\u9700\u8981\u5177\u5099\u54ea\u4e9b\u6838\u5fc3\u6280\u80fd\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/godwasthelord.com\/?p=3910\/#%E5%A6%82%E4%BD%95%E8%A9%95%E4%BC%B0%E8%A1%8C%E9%8A%B7%E9%95%B7%E7%9A%84%E7%B8%BE%E6%95%88%EF%BC%9F%E6%9C%89%E5%93%AA%E4%BA%9B%E9%97%9C%E9%8D%B5%E6%8C%87%E6%A8%99%EF%BC%9F\" >\u5982\u4f55\u8a55\u4f30\u884c\u92b7\u9577\u7684\u7e3e\u6548\uff1f\u6709\u54ea\u4e9b\u95dc\u9375\u6307\u6a19\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E9%8A%B7%E9%95%B7%E7%9A%84%E4%B8%80%E5%A4%A9%EF%BC%9A%E8%B6%85%E8%B6%8A%E3%80%8C%E8%A1%8C%E9%8A%B7%E3%80%8D%E7%9A%84%E7%AD%96%E7%95%A5%E8%88%87%E5%9F%B7%E8%A1%8C\"><\/span>\u884c\u92b7\u9577\u7684\u4e00\u5929\uff1a\u8d85\u8d8a\u300c\u884c\u92b7\u300d\u7684\u7b56\u7565\u8207\u57f7\u884c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u8a31\u591a\u4eba\u8aa4\u4ee5\u70ba\u884c\u92b7\u9577\u7684\u5de5\u4f5c\u50c5\u662f\u300c\u505a\u884c\u92b7\u300d\uff0c\u4f46\u9019\u53ea\u662f\u4ed6\u5011\u89d2\u8272\u7684\u51b0\u5c71\u4e00\u89d2\u3002\u6210\u529f\u7684\u884c\u92b7\u9577\u9700\u8981\u99d5\u99ad\u5275\u9020\u529b\u3001\u5206\u6790\u529b\u548c\u9818\u5c0e\u529b\uff0c\u4ee5\u5f15\u9818\u5718\u968a\u5728\u8b8a\u5e7b\u83ab\u6e2c\u7684\u5e02\u5834\u4e2d\u524d\u9032\u3002\u4ed6\u5011\u7684\u8077\u8cac\u6db5\u84cb\u7522\u54c1\u958b\u767c\u3001\u901a\u8def\u7ba1\u7406\u3001\u54c1\u724c\u5851\u9020\u53ca\u9867\u5ba2\u95dc\u4fc2\u7dad\u7e6b\uff0c\u4e26\u9700\u6295\u5165\u5927\u91cf\u6642\u9593\u505a\u51fa\u95dc\u9375\u6c7a\u7b56\u3002<\/p>\n<p><b>\u92b7\u552e\u7ba1\u7406<\/b>\u96d6\u4e0d\u76f4\u63a5\u5728\u884c\u92b7\u9577\u7684\u8077\u8cac\u7bc4\u570d\u5167\uff0c\u4f46\u8207\u92b7\u552e\u5718\u968a\u7684\u7dca\u5bc6\u5408\u4f5c\u81f3\u95dc\u91cd\u8981\u3002\u4ed6\u5011\u9700\u4e86\u89e3\u92b7\u552e\u6d41\u7a0b\uff0c\u9069\u6642\u8abf\u6574\u884c\u92b7\u7b56\u7565\u4ee5\u5be6\u73fe\u6700\u4f73\u92b7\u552e\u6548\u679c\uff0c\u4e26\u5206\u6790\u92b7\u552e\u6578\u64da\uff0c\u4ee5\u63d0\u5347\u5718\u968a\u6548\u7387\u3002<\/p>\n<p><b>\u7522\u54c1\u958b\u767c<\/b>\u65b9\u9762\uff0c\u884c\u92b7\u9577\u8ca0\u8cac\u65b0\u7522\u54c1\u7684\u69cb\u601d\u548c\u5e02\u5834\u5b9a\u4f4d\uff0c\u9700\u5177\u5099\u654f\u92b3\u7684\u5e02\u5834\u6d1e\u5bdf\u529b\uff0c\u9810\u6e2c\u5e02\u5834\u8da8\u52e2\uff0c\u4e26\u8207\u7522\u54c1\u7814\u767c\u5718\u968a\u5354\u4f5c\uff0c\u78ba\u4fdd\u7522\u54c1\u7af6\u722d\u529b\u3002<\/p>\n<p><b>\u901a\u8def\u904b\u7c4c\u7ba1\u7406<\/b>\u662f\u53e6\u4e00\u91cd\u8981\u8077\u8cac\u3002\u884c\u92b7\u9577\u9700\u9078\u64c7\u6700\u4f73\u901a\u8def\uff0c\u4e26\u6839\u64da\u5e02\u5834\u8b8a\u5316\u8abf\u6574\u7b56\u7565\uff0c\u4ee5\u63d0\u5347\u92b7\u552e\u8986\u84cb\u7387\u548c\u9867\u5ba2\u9ad4\u9a57\uff0c\u540c\u6642\u7ba1\u7406\u901a\u8def\u6210\u672c\uff0c\u4fdd\u969c\u884c\u92b7\u6295\u8cc7\u7684\u56de\u5831\u3002<\/p>\n<p><b>\u884c\u92b7\u6e9d\u901a<\/b>\uff08\u5305\u62ec\u5ee3\u544a\u548c\u4fc3\u92b7\u6d3b\u52d5\uff09\u662f\u65e5\u5e38\u5de5\u4f5c\u7684\u6838\u5fc3\u3002\u4ed6\u5011\u9700\u5236\u5b9a\u5168\u9762\u7684\u6e9d\u901a\u7b56\u7565\uff0c\u901a\u904e\u591a\u6e20\u9053\u50b3\u9054\u54c1\u724c\u8a0a\u606f\uff0c\u4e26\u5229\u7528\u6578\u64da\u5206\u6790\u63d0\u5347\u884c\u92b7\u6d3b\u52d5\u7684\u6548\u679c\u3002<\/p>\n<p><b>\u5b9a\u50f9\u7b56\u7565<\/b>\u7684\u5236\u5b9a\u9700\u6df1\u601d\u719f\u616e\uff0c\u4f9d\u64da\u5e02\u5834\u9700\u6c42\u548c\u7af6\u722d\u60c5\u6cc1\u78ba\u5b9a\u5408\u7406\u50f9\u683c\uff0c\u4ee5\u6700\u5927\u5316\u5229\u6f64\u3002\u6642\u523b\u9700\u8abf\u6574\u7b56\u7565\u4ee5\u61c9\u5c0d\u5e02\u5834\u8b8a\u5316\u3002<\/p>\n<p>\u5e02\u5834\u8abf\u67e5\u548c\u9867\u5ba2\u95dc\u4fc2\u7ba1\u7406\uff08CRM\uff09\u662f\u5236\u5b9a\u6709\u6548\u884c\u92b7\u7b56\u7565\u7684\u57fa\u790e\u3002\u884c\u92b7\u9577\u9700\u9032\u884c\u5e02\u5834\u8abf\u67e5\uff0c\u6df1\u5165\u4e86\u89e3\u6d88\u8cbb\u8005\u884c\u70ba\uff0c\u4e26\u900f\u904eCRM\u7cfb\u7d71\u7dad\u8b77\u826f\u597d\u5ba2\u6236\u95dc\u4fc2\uff0c\u63d0\u5347\u5fe0\u8aa0\u5ea6\u548c\u6eff\u610f\u5ea6\u3002<\/p>\n<p>\u7e3d\u4e4b\uff0c\u884c\u92b7\u9577\u9700\u8981\u6574\u5408\u591a\u7a2e\u77e5\u8b58\u548c\u6280\u80fd\uff0c\u5177\u5099\u7b56\u7565\u601d\u7dad\u548c\u9818\u5c0e\u529b\uff0c\u4ee5\u5728\u6311\u6230\u4e2d\u5f15\u9818\u5718\u968a\u5275\u9020\u50f9\u503c\u3002\u4ed6\u5011\u9700\u5728\u5206\u6790\u548c\u5275\u610f\u4e4b\u9593\u53d6\u5f97\u5e73\u8861\uff0c\u8f49\u5316\u70ba\u884c\u92b7\u6c7a\u7b56\uff0c\u4e26\u900f\u904e\u57f7\u884c\u767c\u63ee\u7d9c\u5408\u6548\u76ca\u3002\u5728\u9019\u7af6\u722d\u6fc0\u70c8\u7684\u9818\u57df\uff0c\u6301\u7e8c\u5b78\u7fd2\u548c\u5275\u65b0\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\u3002 <\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A8%AD%E5%AE%9A%E6%98%8E%E7%A2%BA%E7%9A%84%E8%A1%8C%E9%8A%B7%E7%9B%AE%E6%A8%99%E8%88%87%E8%BF%BD%E8%B9%A4%E9%97%9C%E9%8D%B5%E7%B8%BE%E6%95%88%E6%8C%87%E6%A8%99_KPIs\"><\/span>\u8a2d\u5b9a\u660e\u78ba\u7684\u884c\u92b7\u76ee\u6a19\u8207\u8ffd\u8e64\u95dc\u9375\u7e3e\u6548\u6307\u6a19 (KPIs)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4f5c\u70ba\u884c\u92b7\u9577\uff0c\u4f60\u9762\u5c0d\u591a\u9805\u95dc\u9375\u6c7a\u7b56\uff1a\u5982\u4f55\u5206\u914d\u9810\u7b97\u3001\u5718\u968a\u8cc7\u6e90\uff0c\u53ca\u9078\u64c7\u54ea\u7a2e\u884c\u92b7\u7b56\u7565\u4f86\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u92b7\u552e\u984d\u3002\u9019\u4e9b\u90fd\u4f9d\u8cf4\u65bc\u660e\u78ba\u7684\u884c\u92b7\u76ee\u6a19\u548c\u6709\u6548\u7684KPIs\u8ffd\u8e64\u7cfb\u7d71\u3002\u6c92\u6709\u6e05\u6670\u7684\u76ee\u6a19\uff0c\u4f60\u5c31\u50cf\u822a\u6d77\u8005\u5931\u53bb\u6307\u5357\u91dd\uff0c\u5bb9\u6613\u8ff7\u5931\u5728\u6578\u64da\u7684\u6d77\u6d0b\u4e2d\uff0c\u8cc7\u6e90\u4e5f\u53ef\u80fd\u6295\u5165\u7121\u6548\u7684\u6d3b\u52d5\u3002<\/p>\n<p>\u8a31\u591a\u4e2d\u5c0f\u4f01\u696d\u5e38\u898b\u7684\u932f\u8aa4\u662f\u8a2d\u5b9a\u6a21\u7cca\u7684\u884c\u92b7\u76ee\u6a19\uff0c\u5982\u300c\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u300d\u6216\u300c\u589e\u52a0\u92b7\u552e\u984d\u300d\u3002\u9019\u4e9b\u807d\u8d77\u4f86\u7406\u60f3\uff0c\u537b\u7f3a\u4e4f\u53ef\u8861\u91cf\u7684\u6307\u6a19\uff0c\u7121\u6cd5\u8a55\u4f30\u884c\u92b7\u6d3b\u52d5\u7684\u6548\u679c\u3002\u60f3\u50cf\u4e00\u4e0b\uff0c\u7576\u4f60\u6295\u5165\u5927\u91cf\u8cc7\u6e90\u65bc\u4e00\u5834\u884c\u92b7\u6d3b\u52d5\u5f8c\uff0c\u5982\u4f55\u5224\u65b7\u5176\u6210\u529f\u8207\u5426\uff1f\u6c92\u6709\u660e\u78ba\u7684KPI\uff0c\u4f60\u53ea\u80fd\u4f9d\u8cf4\u76f4\u89ba\uff0c\u9019\u65e2\u4e0d\u79d1\u5b78\u4e5f\u4f4e\u6548\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u5efa\u8b70\u884c\u92b7\u9577\u5c07\u6a21\u7cca\u76ee\u6a19\u8f49\u5316\u70ba\u5177\u9ad4\u7684\u53ef\u8861\u91cf\u6307\u6a19\u3002\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li><b>\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\uff1a<\/b>\u76ee\u6a19\u53ef\u4ee5\u91cf\u5316\uff0c\u4f8b\u5982\u300c\u5c07\u54c1\u724c\u5728Google\u641c\u5c0b\u7d50\u679c\u4e2d\u7684\u6392\u540d\u63d0\u5347\u81f3\u524d\u4e09\u300d\u6216\u300c\u589e\u52a0\u793e\u7fa4\u5a92\u9ad4\u7c89\u7d72\u657850%\u300d\u3002<\/li>\n<li><b>\u589e\u52a0\u7db2\u7ad9\u6d41\u91cf\uff1a<\/b>\u8a2d\u5b9a\u5177\u9ad4\u76ee\u6a19\uff0c\u5982\u300c\u6bcf\u6708\u7db2\u7ad9\u6d41\u91cf\u63d0\u534710%\u300d\uff0c\u4e26\u7d30\u5206\u6d41\u91cf\u4f86\u6e90\uff0c\u4fbf\u65bc\u8a55\u4f30\u5404\u6e20\u9053\u7684\u6548\u76ca\u3002<\/li>\n<li><b>\u63d0\u9ad8\u8f49\u63db\u7387\uff1a<\/b>\u76ee\u6a19\u53ef\u70ba\u300c\u63d0\u5347\u7db2\u7ad9\u8a2a\u5ba2\u7684\u8cfc\u8cb7\u8f49\u63db\u73875%\u300d\uff0c\u9700\u5206\u6790\u7528\u6236\u884c\u70ba\u6578\u64da\u4e26\u91dd\u5c0d\u6027\u512a\u5316\u3002<\/li>\n<li><b>\u63d0\u5347\u5ba2\u6236\u7d42\u8eab\u50f9\u503c (CLTV)\uff1a<\/b>\u9019\u9700\u8981\u8003\u616e\u91cd\u8907\u8cfc\u8cb7\u7387\u548c\u5e73\u5747\u8a02\u55ae\u50f9\u503c\uff0c\u4e26\u5236\u5b9a\u76f8\u61c9\u7684\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u7b56\u7565\u3002<\/li>\n<li><b>\u964d\u4f4e\u5ba2\u6236\u6d41\u5931\u7387\uff1a<\/b>\u5982\u300c\u964d\u4f4e\u5ba2\u6236\u6d41\u5931\u738710%\u300d\uff0c\u4e26\u5206\u6790\u6d41\u5931\u539f\u56e0\u4ee5\u5c0b\u627e\u6539\u5584\u65b9\u6848\u3002<\/li>\n<\/ul>\n<p>\u8a2d\u5b9aKPIs\u5f8c\uff0c\u9078\u64c7\u5408\u9069\u7684\u6578\u64da\u8ffd\u8e64\u5de5\u5177\uff0c\u5982Google Analytics 4\uff0c\u76e3\u63a7\u884c\u92b7\u6d3b\u52d5\u7684\u6210\u6548\u3002\u9019\u4e9b\u5de5\u5177\u53ef\u8ffd\u8e64\u7db2\u7ad9\u6d41\u91cf\u3001\u7528\u6236\u884c\u70ba\u53ca\u8f49\u63db\u7387\uff0c\u4e26\u63d0\u4f9b\u5831\u544a\uff0c\u4f7f\u4f60\u6e05\u695a\u638c\u63e1\u884c\u92b7\u8868\u73fe\u3002\u91cd\u8981\u7684\u662f\uff0c\u5efa\u7acb\u6578\u64da\u5206\u6790\u6d41\u7a0b\uff0c\u5b9a\u671f\u6aa2\u8996\u8207\u5206\u6790\u6578\u64da\uff0c\u6839\u64da\u7d50\u679c\u8abf\u6574\u7b56\u7565\uff0c\u78ba\u4fdd\u884c\u92b7\u6d3b\u52d5\u6301\u7e8c\u5411\u65e2\u5b9a\u76ee\u6a19\u9081\u9032\u3002<b>\u900f\u904e\u6578\u64da\u9a45\u52d5\u7684\u6c7a\u7b56\uff0c\u78ba\u4fdd\u884c\u92b7\u8cc7\u6e90\u6700\u4f73\u5229\u7528\uff0c\u6700\u7d42\u5be6\u73fe\u696d\u52d9\u589e\u9577\u3002<\/b><\/p>\n<p>\u4e5f\u5225\u5ffd\u7565\u5c07\u9019\u4e9b\u6578\u64da\u8207\u5546\u696d\u76ee\u6a19\u7d50\u5408\u3002\u4f60\u7684\u884c\u92b7\u76ee\u6a19\u4e0d\u61c9\u662f\u5b64\u7acb\u7684\u6578\u5b57\uff0c\u800c\u61c9\u8207\u516c\u53f8\u6574\u9ad4\u7b56\u7565\u76f8\u8f14\u76f8\u6210\u3002\u4f8b\u5982\uff0c\u5982\u679c\u516c\u53f8\u76ee\u6a19\u662f\u63d0\u5347\u71df\u653620%\uff0c\u5247\u4f60\u7684\u884c\u92b7\u76ee\u6a19\u548c\u76f8\u61c9KPIs\u61c9\u8a72\u8207\u4e4b\u5c0d\u9f4a\uff0c\u4ee5\u8861\u91cf\u4f60\u7684\u8ca2\u737b\u3002<\/p>\n<div class=\"image-container\">\n<img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1612550761236-e813928f7271?crop=entropy&#038;cs=tinysrgb&#038;fit=max&#038;fm=jpg&#038;ixid=M3w0NzUyMTB8MHwxfHNlYXJjaHwxMTl8fGNvbXB1dGVyJTIwc2NyZWVufGVufDB8MHx8fDE3MjI5NDc4ODZ8MA&#038;ixlib=rb-4.0.3&#038;q=80&#038;w=1080\" alt=\"\u884c\u92b7\u9577\u5728\u505a\u4ec0\u9ebc?\" \/><\/p>\n<p class=\"image-caption\">\u884c\u92b7\u9577\u5728\u505a\u4ec0\u9ebc?. Photos provided by unsplash<\/p>\n<\/div>\n<p>\u4f5c\u70ba\u884c\u92b7\u9577\uff0c\u4f60\u5fc5\u9808\u7cbe\u6e96\u638c\u63e1\u76f4\u63a5\u884c\u92b7\u7684\u672c\u8cea\uff0c\u4e26\u5c07\u5176\u6574\u5408\u81f3\u6574\u9ad4\u884c\u92b7\u7b56\u7565\u3002\u76f4\u63a5\u884c\u92b7\u4e0d\u50c5\u662f\u5ee3\u544a\u6295\u653e\uff0c\u800c\u662f\u8207\u6d88\u8cbb\u8005\u76f4\u63a5\u6e9d\u901a\u3001\u92b7\u552e\u7684\u4e00\u7a2e\u884c\u92b7\u6a21\u5f0f\u3002\u9019\u7a2e\u6a21\u5f0f\u8b93\u4f60\u80fd\u900f\u904e\u591a\u7a2e\u5a92\u9ad4\u7cbe\u6e96\u9396\u5b9a\u76ee\u6a19\u5ba2\u7fa4\uff0c\u4e26\u53ef\u4ee5\u91cf\u5316\u6210\u6548\uff0c\u8ffd\u8e64\u6bcf\u9805\u6295\u8cc7\u7684\u56de\u5831\uff0c\u9032\u800c\u8abf\u6574\u7b56\u7565\u3002<\/p>\n<p>\u5728\u6578\u64da\u4e3b\u5c0e\u7684\u6642\u4ee3\uff0c\u884c\u92b7\u9577\u9700\u8981\u5584\u7528\u6578\u64da\u9a45\u52d5\u7684\u76f4\u63a5\u884c\u92b7\u7b56\u7565\uff0c\u6df1\u5165\u4e86\u89e3\u5ba2\u6236\u3002\u4f8b\u5982\uff0c\u900f\u904eCRM\u7cfb\u7d71\u5206\u6790\u9867\u5ba2\u7684\u8cfc\u8cb7\u6b77\u53f2\u548c\u4e92\u52d5\u8cc7\u8a0a\uff0c\u7cbe\u6e96\u627e\u51fa\u9ad8\u50f9\u503c\u5ba2\u7fa4\uff0c\u70ba\u4ed6\u5011\u91cf\u8eab\u6253\u9020\u884c\u92b7\u65b9\u6848\u3002<\/p>\n<p>\u4f60\u5fc5\u9808\u6574\u5408\u591a\u500b\u884c\u92b7\u6e20\u9053\uff0c\u5982\u96fb\u90f5\u3001\u7c21\u8a0a\u53ca\u793e\u7fa4\u5a92\u9ad4\uff0c\u4ee5\u9078\u64c7\u6700\u6709\u6548\u7684\u7d44\u5408\u3002\u540c\u6642\uff0c\u78ba\u4fdd\u9019\u4e9b\u6e20\u9053\u4e4b\u9593\u7684\u5354\u540c\u6548\u61c9\uff0c\u907f\u514d\u8cc7\u6e90\u6d6a\u8cbb\u3002\u4f8b\u5982\uff0c\u900f\u904e\u96fb\u90f5\u5efa\u7acb\u806f\u7e6b\uff0c\u518d\u7528\u7c21\u8a0a\u767c\u4f48\u4fc3\u92b7\uff0c\u6700\u7d42\u5f15\u5c0e\u5ba2\u6236\u81f3\u96fb\u5546\u5e73\u53f0\u8cfc\u8cb7\u3002\u4f7f\u7528A\/B\u6e2c\u8a66\u4f86\u4e0d\u65b7\u512a\u5316\u6bcf\u500b\u6e20\u9053\u7684\u8868\u73fe\u3002<\/p>\n<p>\u5167\u5bb9\u5275\u4f5c\u4ea6\u662f\u6b64\u7b56\u7565\u7684\u95dc\u9375\u3002\u5275\u4f5c\u5f15\u4eba\u6ce8\u76ee\u7684\u5167\u5bb9\u80fd\u5438\u5f15\u76ee\u6a19\u53d7\u773e\uff0c\u4e26\u4fc3\u4f7f\u4ed6\u5011\u63a1\u53d6\u884c\u52d5\u3002\u5206\u6790\u6578\u64da\u4e86\u89e3\u54ea\u4e9b\u5167\u5bb9\u6700\u53d7\u6b61\u8fce\u3001\u8f49\u63db\u7387\u6700\u9ad8\uff0c\u4e26\u6839\u64da\u9019\u4e9b\u53cd\u994b\u6301\u7e8c\u512a\u5316\u5167\u5bb9\u7b56\u7565\u3002\u6b64\u5916\uff0c\u904b\u7528AI\u6280\u8853\u70ba\u6bcf\u4f4d\u5ba2\u6236\u63d0\u4f9b\u500b\u6027\u5316\u5167\u5bb9\uff0c\u63d0\u5347\u8f49\u63db\u7387\u3002<\/p>\n<p>\u6578\u64da\u5206\u6790\u548c\u7e3e\u6548\u8a55\u4f30\u662f\u7b56\u7565\u7684\u57fa\u77f3\u3002\u8a2d\u5b9a\u5408\u7406\u7684KPI\uff0c\u5229\u7528\u6578\u64da\u5de5\u5177\u8ffd\u8e64\u884c\u92b7\u6d3b\u52d5\u7684\u7e3e\u6548\uff0c\u4e26\u6839\u64da\u6578\u64da\u53cd\u994b\u9032\u884c\u7b56\u7565\u512a\u5316\u3002\u540c\u6642\uff0c\u6ce8\u610f\u6578\u64da\u96b1\u79c1\uff0c\u9075\u5b88\u76f8\u95dc\u6cd5\u898f\u3002\u5728\u9019\u904e\u7a0b\u4e2d\uff0c\u57f9\u990a\u5718\u968a\u7684\u6578\u64da\u5206\u6790\u80fd\u529b\uff0c\u5efa\u7acb\u5b8c\u5584\u7684\u6578\u64da\u8ffd\u8e64\u9ad4\u7cfb\uff0c\u4ee5\u6301\u7e8c\u63d0\u5347\u76f4\u63a5\u884c\u92b7\u7b56\u7565\u7684\u6709\u6548\u6027\u3002<\/p>\n<p>\u7e3d\u4e4b\uff0c\u4f5c\u70ba\u884c\u92b7\u9577\uff0c\u5c07\u6578\u64da\u9a45\u52d5\u601d\u7dad\u878d\u5165\u76f4\u63a5\u884c\u92b7\uff0c\u900f\u904e\u7cbe\u6e96\u7684\u76ee\u6a19\u5ba2\u7fa4\u9396\u5b9a\u3001\u591a\u6e20\u9053\u6574\u5408\u548c\u500b\u6027\u5316\u5167\u5bb9\u5275\u4f5c\uff0c\u624d\u80fd\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\u7372\u52dd\uff0c\u5be6\u73fe\u884c\u92b7\u76ee\u6a19\uff0c\u4e26\u5efa\u7acb\u8207\u5ba2\u6236\u7684\u9577\u671f\u95dc\u4fc2\u3002\u9019\u4e0d\u53ea\u662f\u92b7\u552e\uff0c\u66f4\u662f\u5efa\u7acb\u54c1\u724c\u5fe0\u8aa0\u5ea6\u548c\u9577\u671f\u5ba2\u6236\u95dc\u4fc2\u3002<\/p>\n<table>\n<caption><b>\u76f4\u63a5\u884c\u92b7\u7b56\u7565\uff1a\u884c\u92b7\u9577\u6307\u5357<\/b><\/caption>\n<tr style=\"font-weight: bold;\">\n<th>\u7b56\u7565\u9762\u5411<\/th>\n<th>\u95dc\u9375\u6b65\u9a5f<\/th>\n<th>\u6ce8\u610f\u4e8b\u9805<\/th>\n<\/tr>\n<tr>\n<td>\u76f4\u63a5\u884c\u92b7\u672c\u8cea<\/td>\n<td>\u8207\u6d88\u8cbb\u8005\u76f4\u63a5\u6e9d\u901a\u3001\u92b7\u552e\uff1b\u7cbe\u6e96\u9396\u5b9a\u76ee\u6a19\u5ba2\u7fa4\uff1b\u91cf\u5316\u6210\u6548\uff0c\u8ffd\u8e64ROI\uff1b\u8abf\u6574\u7b56\u7565\u3002<\/td>\n<td>\u8d85\u8d8a\u55ae\u7d14\u5ee3\u544a\u6295\u653e\uff0c\u91cd\u8996\u8207\u5ba2\u6236\u7684\u76f4\u63a5\u4e92\u52d5\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u6578\u64da\u9a45\u52d5\u7b56\u7565<\/td>\n<td>\u5584\u7528CRM\u7cfb\u7d71\u5206\u6790\u9867\u5ba2\u6578\u64da\uff1b\u627e\u51fa\u9ad8\u50f9\u503c\u5ba2\u7fa4\uff1b\u91cf\u8eab\u6253\u9020\u884c\u92b7\u65b9\u6848\u3002<\/td>\n<td>\u6df1\u5165\u4e86\u89e3\u5ba2\u6236\uff0c\u57fa\u65bc\u6578\u64da\u505a\u51fa\u6c7a\u7b56\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u591a\u6e20\u9053\u6574\u5408<\/td>\n<td>\u6574\u5408\u96fb\u90f5\u3001\u7c21\u8a0a\u3001\u793e\u7fa4\u5a92\u9ad4\u7b49\u6e20\u9053\uff1b\u78ba\u4fdd\u6e20\u9053\u5354\u540c\u6548\u61c9\uff1b\u4f7f\u7528A\/B\u6e2c\u8a66\u512a\u5316\u6e20\u9053\u8868\u73fe\u3002<\/td>\n<td>\u907f\u514d\u8cc7\u6e90\u6d6a\u8cbb\uff0c\u512a\u5316\u6e20\u9053\u7d44\u5408\u4ee5\u63d0\u5347\u6548\u7387\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u5167\u5bb9\u5275\u4f5c<\/td>\n<td>\u5275\u4f5c\u5f15\u4eba\u6ce8\u76ee\u5167\u5bb9\uff1b\u5206\u6790\u6578\u64da\u4e86\u89e3\u5167\u5bb9\u8868\u73fe\uff1b\u6301\u7e8c\u512a\u5316\u5167\u5bb9\u7b56\u7565\uff1b\u904b\u7528AI\u6280\u8853\u500b\u6027\u5316\u5167\u5bb9\u3002<\/td>\n<td>\u5167\u5bb9\u662f\u5438\u5f15\u548c\u8f49\u5316\u5ba2\u6236\u7684\u95dc\u9375\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u6578\u64da\u5206\u6790\u8207\u7e3e\u6548\u8a55\u4f30<\/td>\n<td>\u8a2d\u5b9aKPI\uff1b\u5229\u7528\u6578\u64da\u5de5\u5177\u8ffd\u8e64\u884c\u92b7\u6d3b\u52d5\u7e3e\u6548\uff1b\u6839\u64da\u6578\u64da\u53cd\u994b\u512a\u5316\u7b56\u7565\uff1b\u91cd\u8996\u6578\u64da\u96b1\u79c1\uff1b\u57f9\u990a\u5718\u968a\u6578\u64da\u5206\u6790\u80fd\u529b\u3002<\/td>\n<td>\u6578\u64da\u662f\u7b56\u7565\u512a\u5316\u7684\u57fa\u77f3\uff0c\u9700\u5efa\u7acb\u5b8c\u5584\u7684\u6578\u64da\u8ffd\u8e64\u9ad4\u7cfb\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u6700\u7d42\u76ee\u6a19<\/td>\n<td>\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\u7372\u52dd\uff1b\u5be6\u73fe\u884c\u92b7\u76ee\u6a19\uff1b\u5efa\u7acb\u8207\u5ba2\u6236\u7684\u9577\u671f\u95dc\u4fc2\uff1b\u5efa\u7acb\u54c1\u724c\u5fe0\u8aa0\u5ea6\u3002<\/td>\n<td>\u76f4\u63a5\u884c\u92b7\u4e0d\u53ea\u662f\u92b7\u552e\uff0c\u66f4\u662f\u5efa\u7acb\u9577\u671f\u5ba2\u6236\u95dc\u4fc2\u3002<\/td>\n<\/tr>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"%E6%95%B8%E6%93%9A%E9%A9%85%E5%8B%95%E7%9A%84%E6%B1%BA%E7%AD%96%EF%BC%9A%E8%A1%8C%E9%8A%B7%E9%95%B7%E5%A6%82%E4%BD%95%E9%81%8B%E7%94%A8%E6%95%B8%E6%93%9A%E5%89%B5%E9%80%A0%E5%83%B9%E5%80%BC\"><\/span>\u6578\u64da\u9a45\u52d5\u7684\u6c7a\u7b56\uff1a\u884c\u92b7\u9577\u5982\u4f55\u904b\u7528\u6578\u64da\u5275\u9020\u50f9\u503c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4f5c\u70ba\u884c\u92b7\u9577\uff0c\u4f60\u4e0d\u518d\u50c5\u662f\u5275\u610f\u767c\u60f3\u8005\uff0c\u800c\u662f\u4e00\u4f4d\u6578\u64da\u5206\u6790\u5e2b\u3002\u5728\u6578\u4f4d\u6642\u4ee3\uff0c\u4f9d\u8cf4\u76f4\u89ba\u7684\u884c\u92b7\u5df2\u6210\u904e\u53bb\uff0c\u53d6\u800c\u4ee3\u4e4b\u7684\u662f<b>\u6578\u64da\u9a45\u52d5\u7684\u6c7a\u7b56<\/b>\u3002\u4f60\u5fc5\u9808\u638c\u63e1\u6578\u64da\u5206\u6790\u5de5\u5177\uff0c\u5c07\u8907\u96dc\u6578\u64da\u8f49\u5316\u70ba\u5be6\u7528\u884c\u92b7\u7b56\u7565\uff0c\u4e26\u6301\u7e8c\u8ffd\u8e64\u548c\u512a\u5316\u6210\u6548\u3002\u9019\u8981\u6c42\u4f60\u540c\u6642\u5177\u5099\u6578\u64da\u5206\u6790\u80fd\u529b\u548c\u5275\u610f\uff0c\u5be6\u73fe\u908f\u8f2f\u8207\u6d3b\u529b\u7684\u5b8c\u7f8e\u5e73\u8861\u3002<\/p>\n<p>\u6709\u6548\u7684\u5275\u610f\u5fc5\u9808\u57fa\u65bc\u6578\u64da\u3002\u5373\u4f7f\u662f\u6700\u5177\u5275\u610f\u7684\u60f3\u6cd5\uff0c\u82e5\u7121\u6578\u64da\u652f\u6301\u4e5f\u7121\u6cd5\u5be6\u73fe\u3002\u884c\u92b7\u9577\u9700\u904b\u7528Google Analytics 4\u3001Facebook Ads Manager\u7b49\u5de5\u5177\uff0c\u8ffd\u8e64\u95dc\u9375\u6307\u6a19\uff08KPI\uff09\u5982\u7db2\u7ad9\u6d41\u91cf\u3001\u8f49\u63db\u7387\u548c\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff08CAC\uff09\u3002\u9019\u4e9b\u6578\u64da\u5e6b\u52a9\u4f60\u8a55\u4f30\u884c\u92b7\u7b56\u7565\u7684\u6709\u6548\u6027\uff0c\u8b58\u5225\u54ea\u4e9b\u7b56\u7565\u594f\u6548\u3001\u54ea\u4e9b\u9700\u8981\u8abf\u6574\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u5c07\u6578\u64da\u8f49\u5316\u70ba<b>\u53ef\u7406\u89e3\u3001\u53ef\u57f7\u884c\u7684\u7b56\u7565\u5efa\u8b70<\/b>\uff0c\u4e26\u5411\u5718\u968a\u548c\u9ad8\u5c64\u6e05\u695a\u89e3\u91cb\u6c7a\u7b56\u4f9d\u64da\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u82e5\u67d0\u793e\u7fa4\u5a92\u9ad4\u5ee3\u544a\u7684\u9ede\u64ca\u7387\u9ad8\u4f46\u8f49\u63db\u7387\u4f4e\uff0c\u61c9\u6df1\u5165\u5206\u6790\u6578\u64da\u627e\u51fa\u539f\u56e0\uff0c\u53ef\u80fd\u662f\u5ee3\u544a\u6587\u6848\u4e0d\u5438\u5f15\u6216\u8005\u76ee\u6a19\u53d7\u773e\u8a2d\u5b9a\u4e0d\u7576\u3002\u5229\u7528A\/B\u6e2c\u8a66\u7b49\u65b9\u6cd5\u9010\u6b65\u9a57\u8b49\u5047\u8a2d\uff0c\u627e\u5230\u6700\u4f73\u89e3\u6c7a\u65b9\u6848\u3002\u9019\u9700\u8981<b>\u654f\u92b3\u7684\u89c0\u5bdf\u529b\u3001\u908f\u8f2f\u63a8\u7406\u548c\u89e3\u6c7a\u554f\u984c\u7684\u80fd\u529b<\/b>\uff0c\u5c07\u5927\u91cf\u6578\u64da\u63d0\u7149\u70ba\u53ef\u64cd\u4f5c\u7b56\u7565\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u884c\u92b7\u9577\u9700<b>\u57f9\u990a\u5718\u968a\u7684\u6578\u64da\u5206\u6790\u80fd\u529b<\/b>\u3002\u6210\u529f\u7684\u884c\u92b7\u5718\u968a\u4e0d\u61c9\u53ea\u6709\u884c\u92b7\u9577\u61c2\u6578\u64da\uff0c\u800c\u662f\u6bcf\u4f4d\u6210\u54e1\u90fd\u8a8d\u8b58\u6578\u64da\u7684\u91cd\u8981\u6027\u4e26\u5c07\u5176\u61c9\u7528\u65bc\u65e5\u5e38\u5de5\u4f5c\u4e2d\u3002\u5efa\u7acb\u6578\u64da\u5c0e\u5411\u6587\u5316\uff0c\u9f13\u52f5\u5718\u968a\u4e3b\u52d5\u6536\u96c6\u548c\u5206\u6790\u6578\u64da\uff0c\u6839\u64da\u7d50\u679c\u8abf\u6574\u7b56\u7565\uff0c\u9700\u8981\u4f60\u5177\u5099<b>\u6709\u6548\u7684\u6e9d\u901a\u548c\u5718\u968a\u9818\u5c0e\u80fd\u529b<\/b>\u3002<\/p>\n<p>\u5c0d\u65bc\u6e34\u671b\u5728\u6578\u4f4d\u884c\u92b7\u9818\u57df\u7a81\u7834\u7684\u5e74\u8f15\u4e16\u4ee3\uff0c\u5c24\u5176\u662f\u516b\u3001\u4e5d\u5e74\u7d1a\u751f\uff0c\u73fe\u5728\u662f<b>\u6700\u597d\u7684\u6642\u4ee3<\/b>\u3002\u4ed6\u5011\u5929\u751f\u5c0d\u6578\u4f4d\u79d1\u6280\u654f\u92b3\uff0c\u7121\u9700\u50cf\u50b3\u7d71\u884c\u92b7\u4eba\u54e1\u4e00\u6a23\u8017\u6642\u5b78\u7fd2\u7406\u8ad6\uff0c\u800c\u80fd\u76f4\u63a5\u904b\u7528\u6700\u65b0\u884c\u92b7\u6280\u8853\u3002\u7136\u800c\uff0c\u4ed6\u5011\u9700\u5f37\u8abf\u6578\u64da\u5206\u6790\u7684\u91cd\u8981\u6027\uff0c\u7d50\u5408\u5275\u610f\u624d\u80fd\u5728\u6fc0\u70c8\u7af6\u722d\u4e2d\u812b\u7a4e\u800c\u51fa\u3002\u884c\u92b7\u9577\u7684\u89d2\u8272\u662f\u5f15\u5c0e\u9019\u4e9b\u6578\u4f4d\u539f\u751f\u4e16\u4ee3\uff0c\u8b93\u4ed6\u5011\u7684\u5275\u610f\u99d0\u8db3\u65bc\u6578\u64da\u5206\u6790\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u6210\u529f\u7684\u884c\u92b7\u9577\u9700\u8981\u517c\u5177\u5275\u610f\u3001\u5e02\u5834\u6d1e\u5bdf\u529b\u8207<b>\u6578\u64da\u5206\u6790\u80fd\u529b<\/b>\uff0c\u4e26\u80fd\u5c07\u6578\u64da\u8f49\u5316\u70ba\u53ef\u884c\u7684\u7b56\u7565\u3002\u552f\u6709\u5982\u6b64\uff0c\u624d\u80fd\u5728\u8fc5\u901f\u8b8a\u5316\u7684\u6578\u4f4d\u6642\u4ee3\u5f15\u9818\u5718\u968a\u3001\u5275\u9020\u771f\u6b63\u7684\u5546\u696d\u50f9\u503c\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%95%B8%E6%93%9A%E9%A9%85%E5%8B%95%E6%B1%BA%E7%AD%96%EF%BC%9A%E8%A1%8C%E9%8A%B7%E9%95%B7%E5%A6%82%E4%BD%95%E7%B2%BE%E6%BA%96%E6%8E%8C%E6%8F%A1%E6%88%90%E6%95%88\"><\/span>\u6578\u64da\u9a45\u52d5\u6c7a\u7b56\uff1a\u884c\u92b7\u9577\u5982\u4f55\u7cbe\u6e96\u638c\u63e1\u6210\u6548<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4f5c\u70ba\u884c\u92b7\u9577\uff0c\u6210\u529f\u7684\u884c\u92b7\u7b56\u7565\u4e26\u975e\u6191\u7a7a\u800c\u4f86\uff0c\u800c\u662f\u5efa\u7acb\u5728\u6578\u64da\u7684\u57fa\u790e\u4e0a\u3002\u672c\u6bb5\u5c07\u63a2\u8a0e\u884c\u92b7\u9577\u5982\u4f55\u5229\u7528\u6578\u64da\u9a45\u52d5\u6c7a\u7b56\uff0c\u63d0\u5347\u884c\u92b7\u6548\u7387\u4e26\u6700\u5927\u5316\u6295\u8cc7\u56de\u5831\u7387 (ROI)\u3002\u9019\u4e0d\u50c5\u662f\u6aa2\u8996\u6578\u64da\uff0c\u800c\u662f\u5f9e\u4e2d\u6316\u6398\u6d1e\u5bdf\uff0c\u8abf\u6574\u7b56\u7565\uff0c\u9810\u6e2c\u672a\u4f86\u8da8\u52e2\u3002<\/p>\n<p><b>\u9996\u5148\uff0c\u5efa\u7acb\u5b8c\u5584\u7684\u6578\u64da\u8ffd\u8e64\u7cfb\u7d71\u81f3\u95dc\u91cd\u8981<\/b>\u3002\u6574\u5408\u5404\u884c\u92b7\u7ba1\u9053\uff08\u5982 Google Analytics\u3001\u793e\u7fa4\u5a92\u9ad4\u3001CRM \u7cfb\u7d71\uff09\u7684\u6578\u64da\uff0c\u5275\u9020\u55ae\u4e00\u7684\u6578\u64da\u8996\u5716\u81f3\u95dc\u91cd\u8981\u3002\u64c1\u6709\u4f86\u81ea\u4e0d\u540c\u5e73\u53f0\u7684\u6578\u64da\u4f46\u7121\u6cd5\u6574\u5408\uff0c\u5c31\u5982\u540c\u62fc\u5716\u7f3a\u5c11\u5e7e\u584a\uff0c\u96e3\u4ee5\u770b\u51fa\u5168\u8c8c\u3002\u56e0\u6b64\uff0c\u9078\u64c7\u9069\u7576\u7684\u6578\u64da\u5206\u6790\u5de5\u5177\uff0c\u78ba\u4fdd\u6578\u64da\u7684\u6e96\u78ba\u6027\u548c\u5b8c\u6574\u6027\uff0c\u662f\u884c\u92b7\u9577\u7684\u7b2c\u4e00\u6b65\u3002<\/p>\n<p><b>\u5176\u6b21\uff0c\u6df1\u5165\u4e86\u89e3\u95dc\u9375\u6307\u6a19 (KPI)<\/b>\u3002\u884c\u92b7\u9577\u5fc5\u9808\u660e\u78ba\u5b9a\u7fa9\u54ea\u4e9b\u6307\u6a19\u80fd\u6709\u6548\u53cd\u6620\u884c\u92b7\u6210\u6548\uff0c\u50cf\u662f\u7db2\u7ad9\u6d41\u91cf\u3001\u8f49\u63db\u7387\u8207\u9867\u5ba2\u7d42\u8eab\u50f9\u503c (CLTV)\u3002\u6839\u64da\u4e0d\u540c\u7684\u884c\u92b7\u76ee\u6a19\uff0c\u9078\u64c7\u76f8\u61c9\u7684KPI\u8ffd\u8e64\uff0c\u624d\u80fd\u8a55\u4f30\u884c\u92b7\u6d3b\u52d5\u7684\u6210\u529f\u3002KPI\u8a2d\u5b9a\u9700\u8207\u516c\u53f8\u7684\u6574\u9ad4\u5546\u696d\u76ee\u6a19\u4e00\u81f4\uff0c\u624d\u80fd\u767c\u63ee\u5176\u4f5c\u7528\u3002<\/p>\n<p><b>\u63a5\u8457\uff0c\u5584\u7528\u6578\u64da\u5206\u6790\u5de5\u5177\u9032\u884c\u6df1\u5165\u5206\u6790<\/b>\u3002\u900f\u904eA\/B\u6e2c\u8a66\u3001\u6f0f\u6597\u5206\u6790\u548c\u9867\u5ba2\u5206\u7fa4\uff0c\u767c\u73fe\u6578\u64da\u4e2d\u7684\u8da8\u52e2\u548c\u7570\u5e38\uff0c\u8b93\u884c\u92b7\u7b56\u7565\u66f4\u5177\u91dd\u5c0d\u6027\u3002\u73fe\u4ee3\u6578\u64da\u5206\u6790\u5de5\u5177\u63d0\u4f9b\u8c50\u5bcc\u7684\u529f\u80fd\uff0c\u904b\u7528\u9019\u4e9b\u5de5\u5177\u53ef\u9ad8\u6548\u5730\u5206\u6790\u6578\u64da\uff0c\u7372\u53d6\u6709\u50f9\u503c\u7684\u6d1e\u5bdf\u3002<\/p>\n<p><b>\u9032\u4e00\u6b65\uff0c\u5c07\u6578\u64da\u5206\u6790\u8f49\u5316\u70ba\u53ef\u57f7\u884c\u7684\u884c\u52d5<\/b>\u3002\u6578\u64da\u5206\u6790\u7684\u6700\u7d42\u76ee\u6a19\u662f\u6839\u64da\u7d50\u679c\u8abf\u6574\u884c\u92b7\u7b56\u7565\uff0c\u512a\u5316\u884c\u92b7\u6d3b\u52d5\u3002\u4f8b\u5982\uff0c\u5982\u679c\u67d0\u5ee3\u544a\u7d20\u6750\u9ede\u64ca\u7387\u4f4e\uff0c\u9700\u8abf\u6574\u7d20\u6750\u6216\u6295\u653e\u7b56\u7565\uff1b\u82e5\u67d0\u5ba2\u7fa4\u56de\u8cfc\u7387\u9ad8\uff0c\u5247\u53ef\u63a8\u51fa\u91dd\u5c0d\u6027\u7dad\u7e6b\u65b9\u6848\u3002\u884c\u92b7\u9577\u5fc5\u9808\u5177\u5099\u8f49\u5316\u6578\u64da\u70ba\u884c\u52d5\u7684\u80fd\u529b\uff0c\u63d0\u5347\u884c\u92b7\u6210\u6548\u3002<\/p>\n<p><b>\u6700\u5f8c\uff0c\u6301\u7e8c\u76e3\u63a7\u548c\u512a\u5316<\/b>\u3002\u884c\u92b7\u74b0\u5883\u77ac\u606f\u842c\u8b8a\uff0c\u6578\u64da\u4ea6\u6642\u523b\u66f4\u65b0\u3002\u884c\u92b7\u9577\u61c9\u5efa\u7acb\u6301\u7e8c\u76e3\u63a7\u6a5f\u5236\uff0c\u5b9a\u671f\u6aa2\u8996\u6578\u64da\uff0c\u6839\u64da\u7d50\u679c\u8abf\u6574\u7b56\u7565\u3002\u9019\u662f\u6301\u7e8c\u8fed\u4ee3\u7684\u904e\u7a0b\uff0c\u552f\u6709\u4e0d\u65b7\u5b78\u7fd2\u548c\u8abf\u6574\uff0c\u624d\u80fd\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\u4fdd\u6301\u512a\u52e2\uff0c\u4e26\u5b9a\u671f\u6aa2\u8a0e\u884c\u92b7\u9810\u7b97\u5206\u914d\uff0c\u78ba\u4fdd\u8cc7\u6e90\u7528\u65bc\u6700\u6709\u6548\u76ca\u4e4b\u8655\u3002<\/p>\n<p>\u7e3d\u4e4b\uff0c\u6578\u64da\u9a45\u52d5\u6c7a\u7b56\u662f\u884c\u92b7\u9577\u9ad8\u6548\u9818\u5c0e\u7684\u95dc\u9375\u3002\u900f\u904e\u5b8c\u5584\u7684\u6578\u64da\u8ffd\u8e64\u7cfb\u7d71\u3001\u4e86\u89e3KPI\u3001\u5584\u7528\u6578\u64da\u5de5\u5177\u4ee5\u53ca\u6301\u7e8c\u512a\u5316\uff0c\u884c\u92b7\u9577\u80fd\u7cbe\u6e96\u638c\u63e1\u884c\u92b7\u6210\u6548\uff0c\u70ba\u4f01\u696d\u5275\u9020\u66f4\u5927\u7684\u5546\u696d\u50f9\u503c\u3002<\/p>\n<p><a href=\"http:\/\/zh.wikipedia.org\/wiki\/\u884c\u92b7\u9577\" target=\"_blank\" rel=\"noopener\">\u53ef\u4ee5\u53c3\u8003 \u884c\u92b7\u9577\u5728\u505a\u4ec0\u9ebc?<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E9%8A%B7%E9%95%B7%E5%9C%A8%E5%81%9A%E4%BB%80%E9%BA%BC%EF%BC%9F%E7%B5%90%E8%AB%96\"><\/span>\u884c\u92b7\u9577\u5728\u505a\u4ec0\u9ebc\uff1f\u7d50\u8ad6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u56de\u9867\u5168\u6587\uff0c\u6211\u5011\u63a2\u8a0e\u4e86\u884c\u92b7\u9577\u8077\u8cac\u7684\u5ee3\u5ea6\u8207\u6df1\u5ea6\uff0c\u9060\u8d85\u4e4e\u4e00\u822c\u4eba\u5c0d\u300c\u884c\u92b7\u300d\u7684\u55ae\u7d14\u7406\u89e3\u3002\u884c\u92b7\u9577\u5728\u505a\u4ec0\u9ebc\uff1f\u7c21\u800c\u8a00\u4e4b\uff0c\u4ed6\u5011\u662f\u4f01\u696d\u7b56\u7565\u7684\u8235\u624b\uff0c\u5f15\u9818\u54c1\u724c\u822a\u5411\u6210\u529f\u3002\u4ed6\u5011\u4e0d\u50c5\u8ca0\u8cac\u65e5\u5e38\u884c\u92b7\u6d3b\u52d5\u7684\u57f7\u884c\uff0c\u66f4\u8981\u5236\u5b9a\u6574\u9ad4\u884c\u92b7\u7b56\u7565\uff0c\u5c07\u5176\u8207\u4f01\u696d\u5546\u696d\u76ee\u6a19\u7dca\u5bc6\u7d50\u5408\u3002\u5f9e\u5e02\u5834\u5206\u6790\u3001\u7522\u54c1\u958b\u767c\u3001\u901a\u8def\u7b56\u7565\u3001\u5b9a\u50f9\u7b56\u7565\uff0c\u5230\u884c\u92b7\u6e9d\u901a\u3001\u54c1\u724c\u7ba1\u7406\u3001\u9867\u5ba2\u95dc\u4fc2\u7ba1\u7406\uff08CRM\uff09\u4ee5\u53ca\u5718\u968a\u9818\u5c0e\u548c\u8cc7\u6e90\u7ba1\u7406\uff0c\u6bcf\u500b\u74b0\u7bc0\u90fd\u8003\u9a57\u8457\u884c\u92b7\u9577\u7684\u591a\u5143\u80fd\u529b\u3002<\/p>\n<p>\u884c\u92b7\u9577\u9700\u8981\u540c\u6642\u5177\u5099\u5275\u9020\u529b\u548c\u5206\u6790\u529b\uff0c\u5c07\u5275\u610f\u8207\u6578\u64da\u9a45\u52d5\u7684\u6c7a\u7b56\u76f8\u7d50\u5408\u3002\u4ed6\u5011\u9700\u5584\u7528\u6578\u64da\u5206\u6790\u5de5\u5177\uff0c\u8ffd\u8e64\u95dc\u9375\u7e3e\u6548\u6307\u6a19 (KPIs)\uff0c\u4e26\u6839\u64da\u6578\u64da\u53cd\u994b\u4e0d\u65b7\u512a\u5316\u7b56\u7565\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u884c\u92b7\u9577\u5fc5\u9808\u662f\u4e00\u4f4d\u5353\u8d8a\u7684\u9818\u5c0e\u8005\uff0c\u80fd\u6709\u6548\u6fc0\u52f5\u5718\u968a\uff0c\u4e26\u8207\u5176\u4ed6\u90e8\u9580\u5bc6\u5207\u5408\u4f5c\uff0c\u78ba\u4fdd\u884c\u92b7\u7b56\u7565\u7684\u9806\u5229\u57f7\u884c\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u884c\u92b7\u9577\u5728\u505a\u4ec0\u9ebc\uff1f\u9019\u500b\u554f\u984c\u7684\u7b54\u6848\u4e26\u975e\u55ae\u4e00\uff0c\u800c\u662f\u6db5\u84cb\u4f01\u696d\u904b\u71df\u7684\u5404\u500b\u9762\u5411\uff0c\u662f\u4e00\u4efd\u5145\u6eff\u6311\u6230\u4f46\u4e5f\u6975\u5177\u6210\u5c31\u611f\u7684\u5de5\u4f5c\u3002  \u6210\u529f\u884c\u92b7\u9577\u4e0d\u50c5\u662f\u884c\u92b7\u5c08\u5bb6\uff0c\u66f4\u662f\u4f01\u696d\u7684\u7b56\u7565\u5925\u4f34\uff0c\u5f15\u9818\u4f01\u696d\u6210\u9577\uff0c\u5275\u9020\u50f9\u503c\u3002\u4ed6\u5011\u9700\u8981\u6301\u7e8c\u5b78\u7fd2\uff0c\u4e0d\u65b7\u9069\u61c9\u77ac\u606f\u842c\u8b8a\u7684\u5e02\u5834\u74b0\u5883\uff0c\u624d\u80fd\u5728\u7af6\u722d\u4e2d\u4fdd\u6301\u9818\u5148\uff0c\u6301\u7e8c\u56de\u7b54\u300c\u884c\u92b7\u9577\u5728\u505a\u4ec0\u9ebc\uff1f\u300d\u9019\u500b\u554f\u984c\uff0c\u4e26\u7d66\u51fa\u6700\u6709\u6548\u7684\u7b54\u6848\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E9%8A%B7%E9%95%B7%E5%9C%A8%E5%81%9A%E4%BB%80%E9%BA%BC_%E5%B8%B8%E8%A6%8B%E5%95%8F%E9%A1%8C%E5%BF%AB%E9%80%9FFAQ\"><\/span>\u884c\u92b7\u9577\u5728\u505a\u4ec0\u9ebc? \u5e38\u898b\u554f\u984c\u5feb\u901fFAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E9%8A%B7%E9%95%B7%E8%88%87%E9%8A%B7%E5%94%AE%E7%B6%93%E7%90%86%E6%9C%89%E4%BB%80%E9%BA%BC%E4%B8%8D%E5%90%8C%EF%BC%9F%E4%BB%96%E5%80%91%E7%9A%84%E5%90%88%E4%BD%9C%E6%A8%A1%E5%BC%8F%E7%82%BA%E4%BD%95%EF%BC%9F\"><\/span>\u884c\u92b7\u9577\u8207\u92b7\u552e\u7d93\u7406\u6709\u4ec0\u9ebc\u4e0d\u540c\uff1f\u4ed6\u5011\u7684\u5408\u4f5c\u6a21\u5f0f\u70ba\u4f55\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u96d6\u7136\u884c\u92b7\u9577\u548c\u92b7\u552e\u7d93\u7406\u90fd\u8207\u516c\u53f8\u7684\u71df\u6536\u606f\u606f\u76f8\u95dc\uff0c\u4f46\u4ed6\u5011\u7684\u8077\u8cac\u548c\u5de5\u4f5c\u91cd\u9ede\u6709\u6240\u4e0d\u540c\u3002\u884c\u92b7\u9577\u4e3b\u8981\u8ca0\u8cac\u5236\u5b9a\u6574\u9ad4\u884c\u92b7\u7b56\u7565\uff0c\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u5e02\u5834\u4f54\u6709\u7387\uff0c\u5275\u9020\u92b7\u552e\u6a5f\u6703\u3002\u4ed6\u5011\u8457\u91cd\u65bc\u9577\u671f\u7b56\u7565\u898f\u5283\u3001\u54c1\u724c\u5851\u9020\u3001\u5e02\u5834\u5206\u6790\u53ca\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u3002\u92b7\u552e\u7d93\u7406\u5247\u8ca0\u8cac\u5c07\u884c\u92b7\u5275\u9020\u7684\u92b7\u552e\u6a5f\u6703\u8f49\u5316\u70ba\u5be6\u969b\u7684\u92b7\u552e\u696d\u7e3e\uff0c\u8457\u91cd\u65bc\u92b7\u552e\u6d41\u7a0b\u7ba1\u7406\u3001\u5718\u968a\u7e3e\u6548\u548c\u5ba2\u6236\u958b\u767c\u3002  \u5169\u8005\u4e4b\u9593\u7684\u5408\u4f5c\u6a21\u5f0f\u662f\u7dca\u5bc6\u7684\u5925\u4f34\u95dc\u4fc2\uff0c\u884c\u92b7\u9577\u70ba\u92b7\u552e\u5718\u968a\u63d0\u4f9b\u6709\u6548\u7684\u884c\u92b7\u7b56\u7565\u548c\u8cc7\u6e90\uff0c\u92b7\u552e\u7d93\u7406\u5247\u5c07\u92b7\u552e\u6578\u64da\u56de\u994b\u7d66\u884c\u92b7\u9577\uff0c\u5354\u52a9\u8abf\u6574\u884c\u92b7\u7b56\u7565\uff0c\u5171\u540c\u9054\u6210\u516c\u53f8\u71df\u6536\u76ee\u6a19\u3002\u826f\u597d\u7684\u6e9d\u901a\u548c\u6578\u64da\u5171\u4eab\u662f\u6210\u529f\u7684\u95dc\u9375\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E9%8A%B7%E9%95%B7%E9%9C%80%E8%A6%81%E5%85%B7%E5%82%99%E5%93%AA%E4%BA%9B%E6%A0%B8%E5%BF%83%E6%8A%80%E8%83%BD%EF%BC%9F\"><\/span>\u884c\u92b7\u9577\u9700\u8981\u5177\u5099\u54ea\u4e9b\u6838\u5fc3\u6280\u80fd\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4e00\u500b\u6210\u529f\u7684\u884c\u92b7\u9577\u9700\u8981\u517c\u5177\u591a\u65b9\u9762\u7684\u80fd\u529b\u3002\u9996\u5148\u662f<b>\u7b56\u7565\u601d\u7dad<\/b>\uff0c\u80fd\u5236\u5b9a\u6e05\u6670\u7684\u884c\u92b7\u7b56\u7565\u4e26\u8207\u516c\u53f8\u6574\u9ad4\u76ee\u6a19\u5c0d\u9f4a\uff1b\u5176\u6b21\u662f<b>\u6578\u64da\u5206\u6790\u80fd\u529b<\/b>\uff0c\u80fd\u904b\u7528\u6578\u64da\u505a\u51fa\u6578\u64da\u9a45\u52d5\u7684\u6c7a\u7b56\uff0c\u4e26\u8ffd\u8e64\u884c\u92b7\u6d3b\u52d5\u7684\u6210\u6548\uff1b\u7b2c\u4e09\u662f<b>\u9818\u5c0e\u529b<\/b>\uff0c\u80fd\u6fc0\u52f5\u5718\u968a\uff0c\u6709\u6548\u5354\u8abf\u5404\u90e8\u9580\u8cc7\u6e90\uff1b\u7b2c\u56db\u662f<b>\u6e9d\u901a\u80fd\u529b<\/b>\uff0c\u80fd\u6709\u6548\u5730\u8207\u5718\u968a\u3001\u9ad8\u5c64\u548c\u5916\u90e8\u5408\u4f5c\u5925\u4f34\u6e9d\u901a\uff1b\u7b2c\u4e94\u662f<b>\u5275\u65b0\u80fd\u529b<\/b>\uff0c\u80fd\u6301\u7e8c\u63a2\u7d22\u65b0\u7684\u884c\u92b7\u65b9\u6cd5\u548c\u7b56\u7565\uff0c\u4fdd\u6301\u7af6\u722d\u529b\u3002\u6b64\u5916\uff0c\u5c0d\u5e02\u5834\u8da8\u52e2\u7684<b>\u654f\u92b3\u6d1e\u5bdf\u529b<\/b>\u3001<b>\u554f\u984c\u89e3\u6c7a\u80fd\u529b<\/b>\u548c<b>\u8cc7\u6e90\u7ba1\u7406\u80fd\u529b<\/b>\u4e5f\u76f8\u7576\u91cd\u8981\u3002  \u7c21\u800c\u8a00\u4e4b\uff0c\u884c\u92b7\u9577\u9700\u8981\u662f\u4e00\u4f4d\u6230\u7565\u5bb6\u3001\u5206\u6790\u5e2b\u3001\u9818\u5c0e\u8005\u548c\u6e9d\u901a\u9ad8\u624b\uff0c\u4e26\u6642\u523b\u4fdd\u6301\u5b78\u7fd2\u548c\u5275\u65b0\u7684\u614b\u5ea6\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E8%A9%95%E4%BC%B0%E8%A1%8C%E9%8A%B7%E9%95%B7%E7%9A%84%E7%B8%BE%E6%95%88%EF%BC%9F%E6%9C%89%E5%93%AA%E4%BA%9B%E9%97%9C%E9%8D%B5%E6%8C%87%E6%A8%99%EF%BC%9F\"><\/span>\u5982\u4f55\u8a55\u4f30\u884c\u92b7\u9577\u7684\u7e3e\u6548\uff1f\u6709\u54ea\u4e9b\u95dc\u9375\u6307\u6a19\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8a55\u4f30\u884c\u92b7\u9577\u7684\u7e3e\u6548\u4e0d\u80fd\u50c5\u50c5\u4f9d\u9760\u55ae\u4e00\u6307\u6a19\uff0c\u800c\u9700\u8981\u7d9c\u5408\u8003\u91cf\u591a\u500b\u65b9\u9762\u3002\u95dc\u9375\u6307\u6a19(KPI)\u7684\u9078\u64c7\u61c9\u6839\u64da\u516c\u53f8\u76ee\u6a19\u548c\u884c\u92b7\u7b56\u7565\u800c\u5b9a\uff0c\u4f46\u4e00\u4e9b\u5e38\u898b\u4e14\u91cd\u8981\u7684\u6307\u6a19\u5305\u62ec\uff1a\u54c1\u724c\u77e5\u540d\u5ea6\u63d0\u5347 (\u4f8b\u5982\uff0c\u54c1\u724c\u8072\u91cf\u3001\u7db2\u8def\u641c\u5c0b\u6392\u540d)\u3001\u5e02\u5834\u4f54\u6709\u7387\u8b8a\u52d5\u3001\u92b7\u552e\u984d\u589e\u9577\u3001\u5ba2\u6236\u7372\u53d6\u6210\u672c (CAC)\u3001\u5ba2\u6236\u7d42\u8eab\u50f9\u503c (CLTV)\u3001\u884c\u92b7\u6295\u8cc7\u56de\u5831\u7387 (ROI)\u3001\u5ba2\u6236\u6eff\u610f\u5ea6\u3001\u5ba2\u6236\u7559\u5b58\u7387\u7b49\u7b49\u3002  \u9664\u4e86\u91cf\u5316\u6307\u6a19\u5916\uff0c\u4e5f\u61c9\u8003\u91cf\u884c\u92b7\u9577\u5728\u54c1\u724c\u5efa\u8a2d\u3001\u5718\u968a\u5efa\u8a2d\u3001\u8de8\u90e8\u9580\u5408\u4f5c\u7b49\u65b9\u9762\u7684\u8ca2\u737b\u3002  \u5b9a\u671f\u6aa2\u8a0e\u884c\u92b7\u7b56\u7565\u7684\u6709\u6548\u6027\uff0c\u4e26\u6839\u64da\u6578\u64da\u8abf\u6574\u7b56\u7565\uff0c\u4e5f\u662f\u8a55\u4f30\u884c\u92b7\u9577\u7e3e\u6548\u7684\u91cd\u8981\u4f9d\u64da\u3002  \u4e00\u500b\u5168\u9762\u7684\u8a55\u4f30\u9ad4\u7cfb\u61c9\u7d50\u5408\u91cf\u5316\u6578\u64da\u548c\u5b9a\u6027\u89c0\u5bdf\uff0c\u624d\u80fd\u66f4\u6e96\u78ba\u5730\u53cd\u6620\u884c\u92b7\u9577\u7684\u5be6\u969b\u8ca2\u737b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u884c\u92b7\u9577\u7684\u5de5\u4f5c\u91cd\u9ede\u53ef\u653e\u5728\u4f01\u696d\u65b9\u5411\u3001\u9867\u5ba2\u7406\u89e3\u3001\u8cc7\u6e90\u914d\u7f6e\u8207\u8de8\u90e8\u9580\u5354\u4f5c\u3002\u672c\u6587\u8a0e\u8ad6\u76ee\u6a19\u8207\u8cc7\u6599\u5982\u4f55\u652f\u6301\u6c7a\u7b56\uff1b\u8077\u7a31\u672c\u8eab\u4e0d\u80fd\u6c7a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"fifu_image_url":"https:\/\/images.unsplash.com\/photo-1612550761236-e813928f7271?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0NzUyMTB8MHwxfHNlYXJjaHwxMTl8fGNvbXB1dGVyJTIwc2NyZWVufGVufDB8MHx8fDE3MjI5NDc4ODZ8MA&ixlib=rb-4.0.3&q=80&w=1080","fifu_image_alt":"","footnotes":""},"categories":[25],"tags":[259,217,295,646,647],"class_list":["post-3910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-25","tag-259","tag-217","tag-295","tag-646","tag-647"],"_links":{"self":[{"href":"https:\/\/godwasthelord.com\/index.php?rest_route=\/wp\/v2\/posts\/3910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/godwasthelord.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/godwasthelord.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/godwasthelord.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/godwasthelord.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3910"}],"version-history":[{"count":1,"href":"https:\/\/godwasthelord.com\/index.php?rest_route=\/wp\/v2\/posts\/3910\/revisions"}],"predecessor-version":[{"id":5430,"href":"https:\/\/godwasthelord.com\/index.php?rest_route=\/wp\/v2\/posts\/3910\/revisions\/5430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/godwasthelord.com\/index.php?rest_route=\/wp\/v2\/media\/3911"}],"wp:attachment":[{"href":"https:\/\/godwasthelord.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/godwasthelord.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/godwasthelord.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}