{"id":3926,"date":"2023-07-30T18:13:38","date_gmt":"2023-07-30T10:13:38","guid":{"rendered":"http:\/\/ip-bec.com\/Lionec\/3926\/"},"modified":"2026-10-23T01:21:04","modified_gmt":"2026-10-22T17:21:04","slug":"%e9%9b%bb%e5%95%86%e5%a6%82%e4%bd%95%e5%81%9a%e5%80%8b%e4%ba%ba%e5%8c%96%e9%8a%b7%e5%94%ae","status":"publish","type":"post","link":"https:\/\/godwasthelord.com\/?p=3926","title":{"rendered":"\u96fb\u5546\u5982\u4f55\u505a\u500b\u4eba\u5316\u92b7\u552e\uff1f\u9ad8\u6548\u63d0\u5347\u8f49\u5316\u7387\u7684\u5b8c\u6574\u6559\u5b78"},"content":{"rendered":"<p>\u96fb\u5546\u5982\u4f55\u505a\u500b\u4eba\u5316\u92b7\u552e\uff1f  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id=\"%E5%96%84%E7%94%A8%E6%95%B8%E6%93%9A%E6%B4%9E%E5%AF%9F%EF%BC%8C%E6%89%93%E9%80%A0%E7%B2%BE%E6%BA%96%E5%80%8B%E4%BA%BA%E5%8C%96%E9%8A%B7%E5%94%AE%E7%AD%96%E7%95%A5\"><\/span>\u5584\u7528\u6578\u64da\u6d1e\u5bdf\uff0c\u6253\u9020\u7cbe\u6e96\u500b\u4eba\u5316\u92b7\u552e\u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u96fb\u5546\u5e02\u5834\u4e2d\uff0c\u300c\u500b\u4eba\u5316\u300d\u662f\u812b\u7a4e\u800c\u51fa\u7684\u95dc\u9375\u3002\u900f\u904e\u7cbe\u6e96\u9396\u5b9a\u76ee\u6a19\u5ba2\u7fa4\uff0c\u96fb\u5546\u53ef\u4ee5\u63d0\u4f9b\u91cf\u8eab\u6253\u9020\u7684\u8cfc\u7269\u9ad4\u9a57\u3002\u6210\u529f\u7684\u500b\u4eba\u5316\u92b7\u552e\u4f9d\u8cf4\u6578\u64da\u5206\u6790\uff0c\u6df1\u5165\u4e86\u89e3\u5ba2\u6236\u884c\u70ba\uff0c\u4e26\u7d50\u5408\u591a\u5a92\u9ad4\u884c\u92b7\uff0c\u5f9e\u800c\u5275\u9020\u5438\u5f15\u529b\u5341\u8db3\u7684\u8cfc\u7269\u65c5\u7a0b\u3002<\/p>\n<p><b>\u6578\u64da\u662f\u500b\u4eba\u5316\u92b7\u552e\u7684\u57fa\u77f3<\/b>\u3002\u6211\u5011\u9700\u8d85\u8d8a\u57fa\u672c\u7684\u700f\u89bd\u6b77\u53f2\u63a8\u85a6\uff0c\u6df1\u5165\u5206\u6790\u5ba2\u6236\u7684\u884c\u70ba\u3002\u7576\u5ba2\u6236\u700f\u89bd\u67d0\u5546\u54c1\u537b\u672a\u8cfc\u8cb7\uff0c\u53ef\u80fd\u662f\u56e0\u70ba\u50f9\u683c\u3001\u4fc3\u92b7\u8cc7\u8a0a\u6216\u7522\u54c1\u554f\u984c\u7b49\u539f\u56e0\u3002\u5206\u6790\u700f\u89bd\u6642\u9593\u3001\u505c\u7559\u9801\u9762\u3001\u9ede\u64ca\u884c\u70ba\u7b49\u6578\u64da\uff0c\u6709\u52a9\u65bc\u8b58\u5225\u5ba2\u6236\u7336\u8c6b\u7684\u539f\u56e0\u3002\u91dd\u5c0d\u6838\u5fc3\u75db\u9ede\uff0c\u63d0\u4f9b\u500b\u6027\u5316\u89e3\u6c7a\u65b9\u6848\uff0c\u5982\u5c0d\u50f9\u683c\u654f\u611f\u578b\u5ba2\u6236\u63d0\u4f9b\u9650\u6642\u512a\u60e0\uff0c\u6216\u91dd\u5c0d\u5c3a\u5bf8\u7591\u616e\u63d0\u4f9b\u5c3a\u78bc\u8868\u548c\u8a55\u50f9\uff0c\u4ee5\u589e\u5f37\u8f49\u5316\u7387\u3002<\/p>\n<p><b>\u9ad8\u983b\u6b21\u8cfc\u7269\u5ba2\u6236\u662f\u54c1\u724c\u5fe0\u8aa0\u5ea6\u7684\u6700\u4f73\u9ad4\u73fe<\/b>\uff0c\u4e5f\u662f\u500b\u4eba\u5316\u92b7\u552e\u7684\u91cd\u9ede\u3002\u5c0d\u65bc\u9019\u4e9bVIP\u5ba2\u6236\uff0c\u61c9\u63d0\u4f9b\u66f4\u9ad8\u7d1a\u5225\u7684\u6703\u54e1\u798f\u5229\uff0c\u5982\u5c08\u5c6c\u6298\u6263\u3001\u512a\u5148\u914d\u9001\u53ca\u751f\u65e5\u79ae\u54c1\uff0c\u4ee5\u56de\u994b\u4ed6\u5011\u7684\u5fe0\u8aa0\uff0c\u5f9e\u800c\u63d0\u9ad8\u56de\u8cfc\u7387\u4e26\u5438\u5f15\u65b0\u5ba2\u6236\u3002<\/p>\n<p><b>\u904b\u7528\u591a\u5a92\u9ad4\u884c\u92b7\u624b\u6bb5\uff0c\u63d0\u5347\u5ba2\u6236\u4e92\u52d5\u6027<\/b>\u3002\u4e9e\u99ac\u905c\u7684\u6210\u529f\u8b49\u660e\uff0c\u5f71\u7247\u5ee3\u544a\u6bd4\u975c\u614b\u5716\u7247\u66f4\u80fd\u5f15\u8d77\u5ba2\u6236\u6ce8\u610f\u3002\u96fb\u5546\u53ef\u5229\u7528AI\u6280\u8853\u5be6\u6642\u751f\u6210\u500b\u6027\u5316\u5f71\u7247\u5ee3\u544a\uff0c\u6839\u64da\u5ba2\u6236\u7684\u504f\u597d\u6295\u653e\u76f8\u95dc\u5546\u54c1\u5c55\u793a\uff0c\u5982\u4e0d\u540c\u98a8\u683c\u7a7f\u642d\u53ca\u4f7f\u7528\u5834\u666f\uff0c\u5275\u9020\u66f4\u6c89\u6d78\u5f0f\u7684\u8cfc\u7269\u9ad4\u9a57\u3002<\/p>\n<p><b>\u6301\u7e8c\u76e3\u63a7\u8207\u512a\u5316\u662f\u500b\u4eba\u5316\u92b7\u552e\u7b56\u7565\u6210\u529f\u7684\u95dc\u9375<\/b>\u3002\u900f\u904eA\/B\u6e2c\u8a66\u512a\u5316\u63a8\u85a6\u7b97\u6cd5\u3001\u71df\u92b7\u6587\u6848\u548c\u5f71\u7247\u5167\u5bb9\uff0c\u80fd\u767c\u73fe\u6709\u6548\u7b56\u7565\uff0c\u63d0\u5347\u92b7\u552e\u8f49\u5316\u7387\u3002\u540c\u6642\uff0c\u5b9a\u671f\u5206\u6790\u5ba2\u6236\u6578\u64da\uff0c\u4e86\u89e3\u9700\u6c42\u8b8a\u5316\uff0c\u9069\u6642\u8abf\u6574\u7b56\u7565\uff0c\u4fdd\u6301\u500b\u4eba\u5316\u71df\u92b7\u7684\u6709\u6548\u6027\u3002\u9019\u662f\u4e00\u500b\u9700\u6301\u7e8c\u8fed\u4ee3\u8207\u512a\u5316\u7684\u904e\u7a0b\uff0c\u53ea\u6709\u4e0d\u65b7\u5b78\u7fd2\u8207\u8abf\u6574\uff0c\u624d\u80fd\u5728\u96fb\u5546\u5e02\u5834\u4e2d\u7acb\u65bc\u4e0d\u6557\u4e4b\u5730\u3002<\/p>\n<p>\u7e3d\u800c\u8a00\u4e4b\uff0c\u96fb\u5546\u500b\u4eba\u5316\u92b7\u552e\u4e0d\u662f\u4e00\u8e74\u800c\u5c31\u7684\uff0c\u5b83\u9700\u8981\u6578\u64da\u9a45\u52d5\u3001\u7cbe\u6e96\u6d1e\u5bdf\u53ca\u6301\u7e8c\u512a\u5316\u3002\u5145\u5206\u5229\u7528\u6578\u64da\u5206\u6790\uff0c\u7d50\u5408\u5275\u65b0\u884c\u92b7\u624b\u6bb5\uff0c\u624d\u80fd\u6253\u9020\u6709\u6548\u7684\u500b\u4eba\u5316\u92b7\u552e\u7b56\u7565\uff0c\u6700\u7d42\u63d0\u5347\u92b7\u552e\u8f49\u5316\u7387\u548c\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%95%B8%E6%93%9A%E9%A9%85%E5%8B%95%E7%9A%84%E5%80%8B%E4%BA%BA%E5%8C%96%EF%BC%9A%E5%BE%9EGMV%E8%A7%A3%E6%A7%8B%E9%96%8B%E5%A7%8B\"><\/span>\u6578\u64da\u9a45\u52d5\u7684\u500b\u4eba\u5316\uff1a\u5f9eGMV\u89e3\u69cb\u958b\u59cb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6211\u5011\u8ac7\u5230\u4e86\u500b\u4eba\u5316\u92b7\u552e\u7684\u91cd\u8981\u6027\uff0c\u63a5\u4e0b\u4f86\u9700\u8981\u6df1\u5165\u4e86\u89e3\u96fb\u5546\u6578\u64da\uff0c\u7279\u5225\u662f\u5f71\u97ffGMV\uff08\u6210\u4ea4\u91d1\u984d\uff09\u7684\u95dc\u9375\u56e0\u7d20\u3002GMV\u662f\u96fb\u5546\u6210\u529f\u7684\u6838\u5fc3\u6307\u6a19\uff0c\u5b83\u6e90\u81ea\u6d41\u91cf\u3001\u8f49\u63db\u7387\u548c\u5ba2\u55ae\u50f9\u4e09\u500b\u8981\u7d20\u7684\u4e58\u7a4d\u3002\u63d0\u5347GMV\u5373\u662f\u63d0\u5347\u76c8\u5229\u80fd\u529b\uff0c\u800c\u500b\u4eba\u5316\u92b7\u552e\u662f\u63d0\u5347\u9019\u4e09\u500b\u8981\u7d20\u7684\u6709\u6548\u5de5\u5177\u3002<\/p>\n<p><b>\u9996\u5148\uff0c\u8b93\u6211\u5011\u5206\u6790GMV\u7684\u7d44\u6210\u90e8\u5206\uff1a<\/b><\/p>\n<ul>\n<li><b>\u6d41\u91cf\uff1a<\/b>\u7db2\u7ad9\u8a2a\u5ba2\u6578\u91cf\u3002\u500b\u4eba\u5316\u92b7\u552e\u53ef\u4ee5\u63d0\u5347\u6d41\u91cf\u3002\u900f\u904e\u7cbe\u6e96\u7684\u76ee\u6a19\u8a2d\u5b9a\u8207\u500b\u6027\u5316\u5ee3\u544a\uff0c\u6211\u5011\u80fd\u5438\u5f15\u771f\u6b63\u611f\u8208\u8da3\u7684\u6f5b\u5728\u5ba2\u6236\uff0c\u63d0\u5347\u7db2\u7ad9\u6d41\u91cf\u7684\u8cea\u91cf\u3002\u4f8b\u5982\uff0c\u6839\u64da\u7528\u6236\u7684\u700f\u89bd\u6b77\u53f2\u548c\u8cfc\u8cb7\u884c\u70ba\uff0c\u6295\u653e\u7cbe\u6e96\u5ee3\u544a\uff0c\u907f\u514d\u6d6a\u8cbb\u9810\u7b97\u3002<\/li>\n<li><b>\u8f49\u63db\u7387\uff1a<\/b>\u7db2\u7ad9\u8a2a\u5ba2\u4e2d\u6210\u529f\u4e0b\u55ae\u7684\u6bd4\u4f8b\u3002\u500b\u4eba\u5316\u92b7\u552e\u5728\u63d0\u5347\u8f49\u63db\u7387\u65b9\u9762\u81f3\u95dc\u91cd\u8981\u3002\u6211\u5011\u53ef\u900f\u904e\u5206\u6790\u7528\u6236\u6578\u64da\uff0c\u4e86\u89e3\u559c\u597d\u8207\u9700\u6c42\uff0c\u8abf\u6574\u7db2\u7ad9\u8a2d\u8a08\u3001\u7522\u54c1\u63cf\u8ff0\u548c\u4fc3\u92b7\u6d3b\u52d5\uff0c\u4e26\u70ba\u4e0d\u540c\u7528\u6236\u63d0\u4f9b\u500b\u6027\u5316\u63a8\u85a6\u548c\u512a\u60e0\uff0c\u63d0\u9ad8\u4ed6\u5011\u7684\u4e0b\u55ae\u610f\u9858\u3002<\/li>\n<li><b>\u5ba2\u55ae\u50f9\uff1a<\/b>\u6bcf\u7b46\u8a02\u55ae\u7684\u5e73\u5747\u91d1\u984d\u3002\u500b\u4eba\u5316\u92b7\u552e\u540c\u6a23\u80fd\u63d0\u5347\u5ba2\u55ae\u50f9\u3002\u900f\u904e\u5206\u6790\u7528\u6236\u8cfc\u8cb7\u6b77\u53f2\uff0c\u6211\u5011\u53ef\u4ee5\u63a8\u85a6\u66f4\u7b26\u5408\u4ed6\u5011\u9700\u6c42\u7684\u7522\u54c1\uff0c\u6216\u63d0\u4f9b\u5438\u5f15\u7684\u7d44\u5408\u92b7\u552e\u3002\u540c\u6642\uff0c\u500b\u6027\u5316\u7684\u4fc3\u92b7\u6d3b\u52d5\u548c\u5fe0\u8aa0\u8a08\u5283\u4e5f\u80fd\u4fc3\u9032\u6d88\u8cbb\u589e\u9577\u3002<\/li>\n<\/ul>\n<p><b>\u96fb\u5546\u7d93\u71df\u8005\u9700\u8981\u7684\u6280\u80fd\uff1a<\/b>\u638c\u63e1GMV\u8a08\u7b97\u7684\u540c\u6642\uff0c\u9084\u9700\u5177\u5099\u6578\u64da\u5206\u6790\u80fd\u529b\u3002\u82e5GMV\u504f\u4f4e\uff0c\u8981\u6df1\u5165\u7814\u7a76\u662f\u6d41\u91cf\u4e0d\u8db3\u3001\u8f49\u63db\u7387\u4f4e\u9084\u662f\u5ba2\u55ae\u50f9\u554f\u984c\u3002\u5229\u7528\u6578\u64da\u5206\u6790\u5de5\u5177\uff08\u5982Google Analytics\u3001Shopify\uff09\u76e3\u6e2c\u95dc\u9375\u6307\u6a19\uff0c\u627e\u51fa\u75c7\u7d50\u6240\u5728\u3002<\/p>\n<p><b>\u5982\u4f55\u5c07\u6578\u64da\u5206\u6790\u61c9\u7528\u65bc\u500b\u4eba\u5316\u92b7\u552e\uff1f<\/b>\u5c07\u6578\u64da\u5206\u6790\u8207\u71df\u92b7\u7b56\u7565\u7d50\u5408\u662f\u95dc\u9375\u3002\u4f8b\u5982\uff0c\u82e5\u767c\u73fe\u5973\u6027\u7528\u6236\u504f\u597d\u7279\u5b9a\u7522\u54c1\uff0c\u5c31\u53ef\u91dd\u5c0d\u5979\u5011\u9032\u884c\u7cbe\u6e96\u5ee3\u544a\u6295\u653e\uff0c\u4e26\u5728\u7db2\u7ad9\u4e0a\u7a81\u51fa\u9019\u4e9b\u7522\u54c1\u3002\u5982\u679c\u7528\u6236\u5728\u7d50\u5e33\u6642\u653e\u68c4\u8cfc\u7269\u8eca\uff0c\u5247\u53ef\u767c\u9001\u500b\u6027\u5316\u63d0\u9192\u6216\u512a\u60e0\u5238\u4f86\u9f13\u52f5\u4ed6\u5011\u5b8c\u6210\u8cfc\u8cb7\u3002<\/p>\n<p>\u7e3d\u4e4b\uff0c\u500b\u4eba\u5316\u92b7\u552e\u4e0d\u662f\u7a7a\u7a74\u4f86\u98a8\uff0c\u800c\u662f\u57fa\u65bc\u5c0d\u96fb\u5546\u6578\u64da\u7684\u6df1\u5165\u5206\u6790\u3002\u53ea\u6709\u638c\u63e1\u6578\u64da\u5206\u6790\u6280\u80fd\uff0c\u624d\u80fd\u5be6\u73fe\u6578\u64da\u9a45\u52d5\u7684\u500b\u4eba\u5316\u92b7\u552e\uff0c\u63d0\u5347\u8f49\u63db\u7387\uff0c\u4fc3\u9032\u96fb\u5546\u696d\u52d9\u7684\u53ef\u6301\u7e8c\u767c\u5c55\u3002<\/p>\n<div class=\"image-container\">\n<img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1522198734915-76c764a8454d?crop=entropy&#038;cs=tinysrgb&#038;fit=max&#038;fm=jpg&#038;ixid=M3w0NzI3MjJ8MHwxfHNlYXJjaHwzfHxjb21wdXRlciUyMHNjcmVlbnxlbnwwfDB8fHwxNzIyODQ3MjA3fDA&#038;ixlib=rb-4.0.3&#038;q=80&#038;w=1080\" alt=\"\u96fb\u5546\u5982\u4f55\u505a\u500b\u4eba\u5316\u92b7\u552e?\" \/><\/p>\n<p class=\"image-caption\">\u96fb\u5546\u5982\u4f55\u505a\u500b\u4eba\u5316\u92b7\u552e?. Photos provided by unsplash<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%88%A9%E7%94%A8%E6%95%B8%E6%93%9A%E7%B2%BE%E6%BA%96%E9%8E%96%E5%AE%9A%EF%BC%9A%E5%80%8B%E4%BA%BA%E5%8C%96%E8%A1%8C%E9%8A%B7%E5%8A%A9%E4%B8%AD%E5%B0%8F%E9%9B%BB%E5%95%86%E6%88%90%E9%95%B7\"><\/span>\u5229\u7528\u6578\u64da\u7cbe\u6e96\u9396\u5b9a\uff1a\u500b\u4eba\u5316\u884c\u92b7\u52a9\u4e2d\u5c0f\u96fb\u5546\u6210\u9577<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6211\u5011\u5df2\u63a2\u8a0e\u5982\u4f55\u6536\u96c6\u548c\u5206\u6790\u5ba2\u6236\u6578\u64da\uff0c\u4ee5\u5efa\u7acb\u7cbe\u6e96\u7684\u5ba2\u6236\u753b\u50cf\u3002\u9019\u4e9b\u6578\u64da\u80fd\u52a9\u4f60\u96fb\u5546\u4e8b\u696d\u84ec\u52c3\u767c\u5c55\uff0c\u7b54\u6848\u5c31\u662f<b>\u500b\u4eba\u5316\u884c\u92b7<\/b>\u3002\u500b\u4eba\u5316\u4e26\u975e\u50c5\u50c5\u662f\u300c\u5ba2\u88fd\u5316\u554f\u5019\u300d\uff0c\u800c\u662f\u901a\u904e\u6578\u64da\u5206\u6790\u6df1\u5165\u4e86\u89e3\u5ba2\u6236\u9700\u6c42\u548c\u504f\u597d\uff0c\u63d0\u4f9b<b>\u9ad8\u5ea6\u76f8\u95dc<\/b>\u7684\u7522\u54c1\u63a8\u85a6\u3001\u4fc3\u92b7\u6d3b\u52d5\u548c\u5167\u5bb9\uff0c\u5f9e\u800c\u63d0\u5347\u8f49\u5316\u7387\u548c\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u3002<\/p>\n<p>\u8a31\u591a\u5c0f\u578b\u96fb\u5546\u8a8d\u70ba\u500b\u4eba\u5316\u884c\u92b7\u9700\u8981\u9ad8\u6210\u672c\u548c\u6280\u8853\uff0c\u4f46\u5176\u5be6\u4e0d\u7136\u3002\u900f\u904e\u8070\u660e\u7b56\u7565\u548c\u5de5\u5177\uff0c\u5c0f\u578b\u96fb\u5546\u540c\u6a23\u53ef\u6709\u6548\u5be6\u65bd\u500b\u4eba\u5316\u884c\u92b7\uff0c\u4e26\u7372\u5f97\u986f\u8457\u56de\u5831\u3002\u500b\u4eba\u5316\u884c\u92b7\u80fd<b>\u6700\u5927\u5316\u884c\u92b7\u6295\u8cc7\u56de\u5831\u7387 (ROI)<\/b>\uff0c\u8b93\u6bcf\u4e00\u5206\u9322\u90fd\u82b1\u5728\u5200\u53e3\u4e0a\u3002\u60f3\u50cf\u4e00\u4e0b\uff0c\u4f60\u53ef\u4ee5\u7cbe\u6e96\u5730\u5c07\u884c\u92b7\u8cc7\u6e90\u6295\u653e\u5230\u6700\u6709\u53ef\u80fd\u8cfc\u8cb7\u7684\u5ba2\u6236\u8eab\u4e0a\uff0c\u5927\u5e45\u63d0\u5347\u6548\u7387\u548c\u6548\u76ca\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u5e7e\u500b\u5be6\u7528\u65b9\u6cd5\uff0c\u5e6b\u52a9\u4f60\u5c07\u6578\u64da\u8f49\u5316\u70ba\u5be6\u969b\u92b7\u552e\u6210\u679c\uff1a<\/p>\n<ul>\n<li><b>\u57fa\u65bc\u700f\u89bd\u884c\u70ba\u7684\u63a8\u85a6\uff1a<\/b> \u5229\u7528\u7db2\u7ad9\u5206\u6790\u5de5\u5177\u8ffd\u8e64\u9867\u5ba2\u700f\u89bd\u6b77\u53f2\u548c\u8cfc\u7269\u8eca\u52d5\u614b\uff0c\u5411\u4ed6\u5011\u63a8\u85a6\u76f8\u95dc\u7522\u54c1\u3002\u4f8b\u5982\uff0c\u82e5\u9867\u5ba2\u700f\u89bd\u7279\u5b9a\u978b\u6b3e\uff0c\u7cfb\u7d71\u53ef\u81ea\u52d5\u63a8\u85a6\u8a72\u54c1\u724c\u5176\u4ed6\u6b3e\u5f0f\u6216\u642d\u914d\u7684\u914d\u4ef6\uff0c\u589e\u52a0\u8cfc\u8cb7\u53ef\u80fd\u6027\u3002<\/li>\n<li><b>\u57fa\u65bc\u8cfc\u8cb7\u6b77\u53f2\u7684\u500b\u6027\u5316\u4fc3\u92b7\uff1a<\/b> \u6839\u64da\u9867\u5ba2\u904e\u53bb\u8cfc\u8cb7\u8a18\u9304\uff0c\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u6298\u6263\u78bc\u6216\u5c08\u5c6c\u4fc3\u92b7\u6d3b\u52d5\u3002\u66fe\u8cfc\u8cb7\u7279\u5b9a\u7522\u54c1\u985e\u5225\u7684\u9867\u5ba2\uff0c\u53ef\u4ee5\u6536\u5230\u8a72\u985e\u5225\u5546\u54c1\u7684\u65b0\u54c1\u4e0a\u5e02\u901a\u77e5\u6216\u9650\u6642\u6298\u6263\u3002<\/li>\n<li><b>\u5206\u773e\u884c\u92b7\uff1a<\/b> \u5c07\u9867\u5ba2\u7d30\u5206\u70ba\u4e0d\u540c\u7fa4\u9ad4\uff08\u5982\u5e74\u9f61\u3001\u6027\u5225\u3001\u8cfc\u8cb7\u529b\u7b49\uff09\uff0c\u4e26\u91dd\u5c0d\u4e0d\u540c\u7fa4\u9ad4\u8a2d\u8a08\u884c\u92b7\u7b56\u7565\u3002\u4f8b\u5982\uff0c\u5c0d\u5e74\u8f15\u65cf\u7fa4\u53ef\u4f7f\u7528\u6d3b\u6f51\u7684\u884c\u92b7\u65b9\u5f0f\uff1b\u5c0d\u9ad8\u6d88\u8cbb\u7fa4\u9ad4\u5247\u63d0\u4f9b\u7cbe\u7dfb\u7684\u7522\u54c1\u548c\u670d\u52d9\u3002<\/li>\n<li><b>\u500b\u6027\u5316\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\uff1a<\/b> \u6839\u64da\u9867\u5ba2\u7684\u559c\u597d\u548c\u884c\u70ba\uff0c\u767c\u9001\u91dd\u5c0d\u6027\u7684\u90f5\u4ef6\u5167\u5bb9\uff0c\u5982\u63a8\u85a6\u611f\u8208\u8da3\u7684\u7522\u54c1\u6216\u6839\u64da\u751f\u65e5\u767c\u9001\u512a\u60e0\u5238\u3002<\/li>\n<li><b>\u5229\u7528AI\u8f14\u52a9\u5de5\u5177\uff1a<\/b> AI\u5de5\u5177\u53ef\u81ea\u52d5\u5316\u500b\u4eba\u5316\u884c\u92b7\u6d41\u7a0b\uff0c\u4f8b\u5982\u751f\u6210\u7522\u54c1\u63a8\u85a6\u6216\u64b0\u5beb\u90f5\u4ef6\u5167\u5bb9\uff0c\u986f\u8457\u63d0\u9ad8\u6548\u7387\u4e26\u6e1b\u8f15\u8ca0\u64d4\u3002<\/li>\n<\/ul>\n<p>Deloitte \u65bc 2021 \u5e74\u70ba Facebook \u88fd\u4f5c\u7684\u5831\u544a\u4e2d\uff0c74% \u4f7f\u7528\u500b\u4eba\u5316\u5ee3\u544a\u7684\u53d7\u8a2a\u4e2d\u5c0f\u4f01\u696d\u8a8d\u70ba\u8a72\u5ee3\u544a\u5c0d\u696d\u52d9\u6210\u529f\u91cd\u8981\uff1b\u9019\u662f\u53d7\u8a2a\u8005\u770b\u6cd5\uff0c\u4e26\u975e\u5be6\u8b49\u6210\u9577\u5e45\u5ea6\u6216\u53f0\u7063\u4f01\u696d\u901a\u7528\u6bd4\u4f8b\u3002\u6709\u6548\u5229\u7528\u6578\u64da\uff0c\u4e0d\u518d\u76f2\u76ee\u6295\u653e\u5ee3\u544a\uff0c\u80fd<b>\u7cbe\u6e96\u9396\u5b9a\u76ee\u6a19\u5ba2\u6236<\/b>\uff0c\u63d0\u5347\u8f49\u5316\u7387\uff0c\u964d\u4f4e\u884c\u92b7\u6210\u672c\uff0c\u4e26\u5be6\u73fe\u96fb\u5546\u696d\u52d9\u6301\u7e8c\u6210\u9577\u3002\u9019\u4e5f\u56de\u61c9\u4e86\u6587\u7ae0\u958b\u982d\u6240\u8ff0\uff0c\u500b\u4eba\u5316\u884c\u92b7\u52a9\u5c0f\u578b\u4f01\u696d\u6210\u9577\uff0c\u64f4\u5927\u54c1\u724c\u5f71\u97ff\u529b\uff0c\u8b93\u65b0\u6210\u679c\u986f\u8457\u800c\u7121\u9700\u5927\u5e45\u589e\u52a0\u5ee3\u544a\u652f\u51fa\u3002<\/p>\n<table>\n<caption><b>\u5229\u7528\u6578\u64da\u7cbe\u6e96\u9396\u5b9a\uff1a\u500b\u4eba\u5316\u884c\u92b7\u52a9\u4e2d\u5c0f\u96fb\u5546\u6210\u9577<\/b><\/caption>\n<tr>\n<th>\u500b\u4eba\u5316\u884c\u92b7\u7b56\u7565<\/th>\n<th>\u8aaa\u660e<\/th>\n<th>\u6548\u76ca<\/th>\n<\/tr>\n<tr>\n<td>\u57fa\u65bc\u700f\u89bd\u884c\u70ba\u7684\u63a8\u85a6<\/td>\n<td>\u5229\u7528\u7db2\u7ad9\u5206\u6790\u5de5\u5177\u8ffd\u8e64\u9867\u5ba2\u700f\u89bd\u6b77\u53f2\u548c\u8cfc\u7269\u8eca\u52d5\u614b\uff0c\u63a8\u85a6\u76f8\u95dc\u7522\u54c1\uff08\u4f8b\u5982\uff1a\u700f\u89bd\u7279\u5b9a\u978b\u6b3e\u5f8c\uff0c\u63a8\u85a6\u8a72\u54c1\u724c\u5176\u4ed6\u6b3e\u5f0f\u6216\u642d\u914d\u914d\u4ef6\uff09\u3002<\/td>\n<td>\u589e\u52a0\u8cfc\u8cb7\u53ef\u80fd\u6027<\/td>\n<\/tr>\n<tr>\n<td>\u57fa\u65bc\u8cfc\u8cb7\u6b77\u53f2\u7684\u500b\u6027\u5316\u4fc3\u92b7<\/td>\n<td>\u6839\u64da\u9867\u5ba2\u904e\u53bb\u8cfc\u8cb7\u8a18\u9304\uff0c\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u6298\u6263\u78bc\u6216\u5c08\u5c6c\u4fc3\u92b7\u6d3b\u52d5\uff08\u4f8b\u5982\uff1a\u66fe\u8cfc\u8cb7\u7279\u5b9a\u7522\u54c1\u985e\u5225\u7684\u9867\u5ba2\uff0c\u6536\u5230\u8a72\u985e\u5225\u5546\u54c1\u7684\u65b0\u54c1\u4e0a\u5e02\u901a\u77e5\u6216\u9650\u6642\u6298\u6263\uff09\u3002<\/td>\n<td>\u63d0\u5347\u5ba2\u6236\u5fe0\u8aa0\u5ea6\uff0c\u63d0\u9ad8\u92b7\u552e\u984d<\/td>\n<\/tr>\n<tr>\n<td>\u5206\u773e\u884c\u92b7<\/td>\n<td>\u5c07\u9867\u5ba2\u7d30\u5206\u70ba\u4e0d\u540c\u7fa4\u9ad4\uff08\u5982\u5e74\u9f61\u3001\u6027\u5225\u3001\u8cfc\u8cb7\u529b\u7b49\uff09\uff0c\u4e26\u91dd\u5c0d\u4e0d\u540c\u7fa4\u9ad4\u8a2d\u8a08\u884c\u92b7\u7b56\u7565\uff08\u4f8b\u5982\uff1a\u5c0d\u5e74\u8f15\u65cf\u7fa4\u4f7f\u7528\u6d3b\u6f51\u7684\u884c\u92b7\u65b9\u5f0f\uff1b\u5c0d\u9ad8\u6d88\u8cbb\u7fa4\u9ad4\u5247\u63d0\u4f9b\u7cbe\u7dfb\u7684\u7522\u54c1\u548c\u670d\u52d9\uff09\u3002<\/td>\n<td>\u63d0\u5347\u884c\u92b7\u6548\u7387\uff0c\u63d0\u9ad8\u8f49\u5316\u7387<\/td>\n<\/tr>\n<tr>\n<td>\u500b\u6027\u5316\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7<\/td>\n<td>\u6839\u64da\u9867\u5ba2\u7684\u559c\u597d\u548c\u884c\u70ba\uff0c\u767c\u9001\u91dd\u5c0d\u6027\u7684\u90f5\u4ef6\u5167\u5bb9\uff08\u5982\u63a8\u85a6\u611f\u8208\u8da3\u7684\u7522\u54c1\u6216\u6839\u64da\u751f\u65e5\u767c\u9001\u512a\u60e0\u5238\uff09\u3002<\/td>\n<td>\u63d0\u5347\u5ba2\u6236\u53c3\u8207\u5ea6\uff0c\u589e\u52a0\u92b7\u552e\u6a5f\u6703<\/td>\n<\/tr>\n<tr>\n<td>\u5229\u7528AI\u8f14\u52a9\u5de5\u5177<\/td>\n<td>AI\u5de5\u5177\u53ef\u81ea\u52d5\u5316\u500b\u4eba\u5316\u884c\u92b7\u6d41\u7a0b\uff0c\u4f8b\u5982\u751f\u6210\u7522\u54c1\u63a8\u85a6\u6216\u64b0\u5beb\u90f5\u4ef6\u5167\u5bb9\u3002<\/td>\n<td>\u63d0\u9ad8\u6548\u7387\uff0c\u6e1b\u8f15\u8ca0\u64d4<\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\"><b>\u500b\u4eba\u5316\u884c\u92b7\u6838\u5fc3\u50f9\u503c\uff1a<\/b> <i>\u6700\u5927\u5316\u884c\u92b7\u6295\u8cc7\u56de\u5831\u7387 (ROI)\uff0c\u7cbe\u6e96\u9396\u5b9a\u76ee\u6a19\u5ba2\u6236\uff0c\u63d0\u5347\u8f49\u5316\u7387\uff0c\u964d\u4f4e\u884c\u92b7\u6210\u672c\uff0c\u5be6\u73fe\u96fb\u5546\u696d\u52d9\u6301\u7e8c\u6210\u9577\u3002Deloitte \u65bc 2021 \u5e74\u70ba Facebook \u88fd\u4f5c\u7684\u5831\u544a\u4e2d\uff0c74% \u4f7f\u7528\u500b\u4eba\u5316\u5ee3\u544a\u7684\u53d7\u8a2a\u4e2d\u5c0f\u4f01\u696d\u8a8d\u70ba\u8a72\u5ee3\u544a\u5c0d\u696d\u52d9\u6210\u529f\u91cd\u8981\uff1b\u9019\u662f\u53d7\u8a2a\u8005\u770b\u6cd5\uff0c\u4e26\u975e\u5be6\u8b49\u6210\u9577\u5e45\u5ea6\u6216\u53f0\u7063\u4f01\u696d\u901a\u7528\u6bd4\u4f8b\u3002<\/i><\/td>\n<\/tr>\n<\/table>\n<p><a href=\"http:\/\/www.smartm.com.tw\/article\/33383235cea3\" target=\"_blank\" rel=\"noopener\">\u53ef\u4ee5\u53c3\u8003 \u96fb\u5546\u5982\u4f55\u505a\u500b\u4eba\u5316\u92b7\u552e?<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%9B%BB%E5%95%86%E5%A6%82%E4%BD%95%E5%81%9A%E5%80%8B%E4%BA%BA%E5%8C%96%E9%8A%B7%E5%94%AE%E7%B5%90%E8%AB%96\"><\/span>\u96fb\u5546\u5982\u4f55\u505a\u500b\u4eba\u5316\u92b7\u552e?\u7d50\u8ad6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7d9c\u4e0a\u6240\u8ff0\uff0c\u96fb\u5546\u5982\u4f55\u505a\u500b\u4eba\u5316\u92b7\u552e\uff1f\u7b54\u6848\u4e26\u975e\u55ae\u4e00\u7b56\u7565\uff0c\u800c\u662f\u6578\u64da\u9a45\u52d5\u3001\u7b56\u7565\u6574\u5408\u548c\u6301\u7e8c\u512a\u5316\u7684\u7d9c\u5408\u9ad4\u73fe\u3002  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class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u958b\u59cb\u5be6\u65bd\u500b\u4eba\u5316\u92b7\u552e\u7b56\u7565\uff0c\u7b2c\u4e00\u6b65\u662f\u6536\u96c6\u548c\u5206\u6790\u5ba2\u6236\u6578\u64da\u3002\u60a8\u53ef\u4ee5\u5f9e\u7db2\u7ad9\u5206\u6790\u5de5\u5177\uff08\u4f8b\u5982Google Analytics\uff09\u958b\u59cb\uff0c\u4e86\u89e3\u5ba2\u6236\u7684\u700f\u89bd\u884c\u70ba\u3001\u8cfc\u8cb7\u6b77\u53f2\u3001\u4ee5\u53ca\u8cfc\u7269\u8eca\u68c4\u7f6e\u60c5\u6cc1\u7b49\u3002  \u63a5\u8457\uff0c\u6839\u64da\u6536\u96c6\u5230\u7684\u6578\u64da\uff0c\u5617\u8a66\u5efa\u7acb\u7c21\u55ae\u7684\u5ba2\u6236\u5206\u7fa4\uff0c\u4f8b\u5982\u6839\u64da\u8cfc\u8cb7\u983b\u7387\u6216\u5546\u54c1\u985e\u5225\u559c\u597d\u5c07\u5ba2\u6236\u5206\u70ba\u4e0d\u540c\u7fa4\u7d44\u3002  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id=\"%E5%80%8B%E4%BA%BA%E5%8C%96%E9%8A%B7%E5%94%AE%E9%9C%80%E8%A6%81%E6%8A%95%E5%85%A5%E5%A4%A7%E9%87%8F%E7%9A%84%E9%A0%90%E7%AE%97%E5%92%8C%E6%8A%80%E8%A1%93%E5%97%8E%EF%BC%9F%E4%B8%AD%E5%B0%8F%E4%BC%81%E6%A5%AD%E5%A6%82%E4%BD%95%E5%AF%A6%E6%96%BD%EF%BC%9F\"><\/span>\u500b\u4eba\u5316\u92b7\u552e\u9700\u8981\u6295\u5165\u5927\u91cf\u7684\u9810\u7b97\u548c\u6280\u8853\u55ce\uff1f\u4e2d\u5c0f\u4f01\u696d\u5982\u4f55\u5be6\u65bd\uff1f<span 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class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8861\u91cf\u500b\u4eba\u5316\u92b7\u552e\u7b56\u7565\u7684\u6210\u6548\uff0c\u9700\u8981\u95dc\u6ce8\u591a\u500b\u95dc\u9375\u6307\u6a19\u3002  \u9996\u5148\uff0c\u60a8\u53ef\u4ee5\u89c0\u5bdf<b>\u8f49\u63db\u7387<\/b>\u662f\u5426\u63d0\u5347\uff0c\u4e5f\u5c31\u662f\u8aaa\uff0c\u6709\u591a\u5c11\u700f\u89bd\u904e\u60a8\u7db2\u7ad9\u7684\u8a2a\u5ba2\u6700\u7d42\u5b8c\u6210\u4e86\u8cfc\u8cb7\u3002  \u5176\u6b21\uff0c<b>\u5ba2\u55ae\u50f9<\/b>\u7684\u8b8a\u5316\u4e5f\u5f88\u91cd\u8981\uff0c\u500b\u4eba\u5316\u92b7\u552e\u80fd\u5426\u63d0\u5347\u6bcf\u7b46\u8a02\u55ae\u7684\u5e73\u5747\u91d1\u984d\uff1f  \u53e6\u5916\uff0c<b>\u56de\u8cfc\u7387<\/b>\u4e5f\u662f\u4e00\u500b\u95dc\u9375\u6307\u6a19\uff0c\u500b\u4eba\u5316\u7b56\u7565\u662f\u5426\u80fd\u63d0\u5347\u5ba2\u6236\u7684\u5fe0\u8aa0\u5ea6\u548c\u56de\u8cfc\u7387\uff1f  \u9664\u4e86\u9019\u4e9b\u6838\u5fc3\u6307\u6a19\u5916\uff0c\u60a8\u9084\u53ef\u4ee5\u89c0\u5bdf\u5176\u4ed6\u6578\u64da\uff0c\u4f8b\u5982<b>\u7db2\u7ad9\u505c\u7559\u6642\u9593<\/b>\u3001<b>\u8df3\u51fa\u7387<\/b>\u3001<b>\u9ede\u64ca\u7387<\/b>\u7b49\uff0c\u9019\u4e9b\u6578\u64da\u53ef\u4ee5\u5e6b\u52a9\u60a8\u4e86\u89e3\u5ba2\u6236\u7684\u4e92\u52d5\u7a0b\u5ea6\uff0c\u4ee5\u53ca\u500b\u4eba\u5316\u7b56\u7565\u662f\u5426\u771f\u6b63\u5438\u5f15\u4e86\u5ba2\u6236\u3002  \u8a18\u5f97\u5b9a\u671f\u5206\u6790\u9019\u4e9b\u6307\u6a19\uff0c\u4e26\u6839\u64da\u6578\u64da\u53cd\u994b\u8abf\u6574\u60a8\u7684\u7b56\u7565\u3002<\/p>\n<p>\u7d71\u8a08\u4f86\u6e90\uff1a<a href=\"https:\/\/internetforgrowth.com\/wp-content\/uploads\/2022\/11\/Deloitte-Dynamic-Markets-Small-Business-Through-the-Rise-of-the-Personalized-Economy.pdf\" target=\"_blank\" rel=\"noopener\">Dynamic Markets\uff08Deloitte\uff0c2021 \u5e74 5 \u6708\uff09\uff0c\u7b2c 2 \u9801\u53ca\u8abf\u67e5\u65b9\u6cd5<\/a>\u3002\u5831\u544a\u8abf\u67e5\u6db5\u84cb 18 \u570b\u7684\u4e2d\u5c0f\u4f01\u696d\u5275\u8fa6\u4eba\u3001\u6240\u6709\u4eba\u8207\u9ad8\u968e\u4e3b\u7ba1\uff1b\u95b1\u8b80\u6642\u61c9\u6ce8\u610f\u59d4\u8a17\u80cc\u666f\u8207\u6b77\u53f2\u671f\u9593\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u96fb\u5546\u5982\u4f55\u505a\u500b\u4eba\u5316\u92b7\u552e\uff1f \u95dc\u9375\u5728\u65bc\u6df1\u5ea6\u7406\u89e3\u5ba2\u6236\u884c\u70ba\uff0c\u4e26\u904b\u7528\u6578\u64da\u9a45\u52d5\u7684\u7b56\u7565\u3002\u4f8b\u5982\uff0c\u91dd\u5c0d\u700f\u89bd\u4f46\u672a\u8cfc\u8cb7\u7684\u5546\u54c1\uff0c\u63d0\u4f9b\u9650\u6642 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