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href=\"https:\/\/godwasthelord.com\/?p=3948\/#%E9%99%A4%E4%BA%86%E6%96%87%E4%B8%AD%E6%8F%90%E5%88%B0%E7%9A%84%E5%85%AD%E5%80%8B%E6%8C%87%E6%A8%99%E6%B5%81%E9%87%8F%E3%80%81%E6%9B%9D%E5%85%89%E3%80%81%E5%8F%83%E8%88%87%E3%80%81%E8%BD%89%E6%8F%9B%E3%80%81%E6%AF%8F%E6%AC%A1%E4%BA%92%E5%8B%95%E6%88%90%E6%9C%AC%E5%92%8C%E6%AF%9B%E5%88%A9%E7%8E%87%EF%BC%8C%E9%82%84%E6%9C%89%E5%93%AA%E4%BA%9B%E6%8C%87%E6%A8%99%E5%8F%AF%E4%BB%A5%E5%B9%AB%E5%8A%A9%E6%88%91%E6%9B%B4%E5%85%A8%E9%9D%A2%E5%9C%B0%E8%A9%95%E4%BC%B0%E8%A1%8C%E9%8A%B7%E6%B4%BB%E5%8B%95%E6%88%90%E6%95%88%EF%BC%9F\" >\u9664\u4e86\u6587\u4e2d\u63d0\u5230\u7684\u516d\u500b\u6307\u6a19(\u6d41\u91cf\u3001\u66dd\u5149\u3001\u53c3\u8207\u3001\u8f49\u63db\u3001\u6bcf\u6b21\u4e92\u52d5\u6210\u672c\u548c\u6bdb\u5229\u7387)\uff0c\u9084\u6709\u54ea\u4e9b\u6307\u6a19\u53ef\u4ee5\u5e6b\u52a9\u6211\u66f4\u5168\u9762\u5730\u8a55\u4f30\u884c\u92b7\u6d3b\u52d5\u6210\u6548\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a 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Analytics\u3001Facebook Insights\u7b49\u5de5\u5177\u6536\u96c6\u548c\u5206\u6790\u6578\u64da\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u6559\u4f60\u5982\u4f55\u5c07\u9019\u4e9b\u6578\u64da\u8207\u696d\u52d9\u76ee\u6a19\u806f\u7e6b\uff0c\u8a08\u7b97<b>\u6295\u8cc7\u56de\u5831\u7387\uff08ROI\uff09<\/b>\uff0c\u6e05\u6670\u5448\u73fe\u884c\u92b7\u6295\u5165\u7684\u5be6\u969b\u56de\u5831\u3002\u5225\u518d\u88ab\u6578\u64da\u6df9\u6c92\uff0c\u8b93\u6211\u5011\u4e00\u8d77\u5b78\u7fd2\u5982\u4f55\u6709\u6548\u904b\u7528\u6578\u64da\uff0c\u8b93\u884c\u92b7\u6d3b\u52d5\u4e8b\u534a\u529f\u500d\uff01<\/p>\n<p>\u63a5\u4e0b\u4f86\uff0c\u6211\u5011\u5c07\u5256\u6790\u9019\u516d\u500b\u95dc\u9375\u6307\u6a19\uff0c\u9010\u6b65\u5e6b\u52a9\u4f60\u5efa\u7acb\u81ea\u5df1\u7684\u884c\u92b7KPI\u9ad4\u7cfb\uff0c\u7cbe\u6e96\u8a55\u4f30\u6d3b\u52d5\u6210\u6548\uff0c\u4e26\u6301\u7e8c\u512a\u5316\u884c\u92b7\u7b56\u7565\uff0c\u6700\u7d42\u5be6\u73fe\u696d\u52d9\u76ee\u6a19\u3002\u8a18\u4f4f\uff0c\u6578\u64da\u5206\u6790\u4e0d\u662f\u6578\u5b57\u904a\u6232\uff0c\u800c\u662f<b>\u9a45\u52d5\u696d\u52d9\u589e\u9577\u7684\u95dc\u9375<\/b>\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A7%A3%E6%A7%8B%E8%A1%8C%E9%8A%B7%E5%B0%8D%E8%A9%B1%EF%BC%9A%E5%BE%9E%E6%95%B8%E6%93%9A%E4%B8%AD%E8%90%83%E5%8F%96%E5%83%B9%E5%80%BC\"><\/span>\u89e3\u69cb\u884c\u92b7\u5c0d\u8a71\uff1a\u5f9e\u6578\u64da\u4e2d\u8403\u53d6\u50f9\u503c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u91cf\u5316\u884c\u92b7\u6d3b\u52d5\u6210\u6548\u7684\u9996\u8981\u6b65\u9a5f\u662f\u7406\u89e3\u884c\u92b7\u7684\u672c\u8cea\uff1a\u6301\u7e8c\u7684\u5e02\u5834\u5c0d\u8a71\u3002\u7121\u8ad6\u662f\u6578\u4f4d\u4e92\u52d5\u6216\u662f\u9762\u5c0d\u9762\u6e9d\u901a\uff0c\u9019\u4e9b\u5c0d\u8a71\u90fd\u80fd\u88ab\u91cf\u5316\uff0c\u5982\u7db2\u7ad9\u6d41\u91cf\u548c\u4ed8\u8cbb\u95dc\u9375\u5b57\u7b49\u6307\u6a19\u3002\u6709\u6548\u884c\u92b7\u5efa\u7acb\u5728\u8207\u76ee\u6a19\u5ba2\u7fa4\u6301\u7e8c\u3001\u6709\u610f\u7fa9\u7684\u4ea4\u6d41\u4e0a\uff0c\u800c\u6578\u64da\u5206\u6790\u5247\u662f\u8a55\u4f30\u9019\u4e9b\u4ea4\u6d41\u6210\u6548\u7684\u95dc\u9375\u3002<\/p>\n<p>\u90a3\u9ebc\uff0c\u5982\u4f55\u5c07\u9019\u4e9b\u5c0d\u8a71\u8f49\u5316\u70ba\u53ef\u8861\u91cf\u7684\u6578\u64da\u5462\uff1f\u4ee5\u4e0b\u662f\u4e2d\u5c0f\u4f01\u696d\u53ef\u7acb\u5373\u5be6\u65bd\u7684\u95dc\u9375\u6b65\u9a5f\uff1a<\/p>\n<ul>\n<li><b>\u8a2d\u5b9a\u660e\u78ba\u7684\u884c\u92b7\u76ee\u6a19\u8207KPI\uff1a<\/b> \u5728\u884c\u92b7\u6d3b\u52d5\u524d\uff0c\u52d9\u5fc5\u8a2d\u7acb\u6e05\u6670\u3001\u53ef\u91cf\u5316\u7684\u76ee\u6a19\u3002\u5982\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u589e\u52a0\u6d41\u91cf\u3001\u63d0\u9ad8\u8f49\u63db\u7387\u7b49\u3002\u91dd\u5c0d\u6bcf\u500b\u76ee\u6a19\u8a2d\u5b9aKPI\uff0c\u5982\u793e\u7fa4\u5a92\u9ad4\u63d0\u53ca\u91cf\u3001\u700f\u89bd\u91cf\u7b49\u3002<b>KPI\u5fc5\u9808\u53ef\u8ffd\u8e64\u3001\u53ef\u91cf\u5316\uff0c\u624d\u80fd\u6709\u6548\u8a55\u4f30\u6d3b\u52d5\u6210\u6548\u3002<\/b><\/li>\n<li><b>\u9078\u64c7\u5408\u9069\u7684\u6578\u64da\u5206\u6790\u5de5\u5177\uff1a<\/b> \u5e02\u9762\u6709\u8a31\u591a\u6578\u64da\u5206\u6790\u5de5\u5177\uff0c\u4f8b\u5982Google Analytics\u548cFacebook Insights\u3002\u9078\u64c7\u9069\u5408\u81ea\u8eab\u9700\u6c42\u7684\u5de5\u5177\u81f3\u95dc\u91cd\u8981\u3002\u5c0f\u578b\u4f01\u696d\u53ef\u9078\u64c7Google Analytics\u4f86\u8ffd\u8e64\u6d41\u91cf\uff0c\u5927\u578b\u4f01\u696d\u5247\u53ef\u9700\u7d9c\u5408\u591a\u6e20\u9053\u6578\u64da\u7684\u5e73\u53f0\u3002<\/li>\n<li><b>\u8ffd\u8e64\u95dc\u9375\u6307\u6a19\uff1a<\/b> \u6839\u64daKPI\uff0c\u76e3\u6e2c\u76f8\u95dc\u6578\u64da\u3002\u4f8b\u5982\uff0c\u63d0\u5347\u7db2\u7ad9\u6d41\u91cf\u7684\u8a71\u9700\u95dc\u6ce8\u8a2a\u5ba2\u6578\u3001\u8df3\u51fa\u7387\u3001\u5e73\u5747\u505c\u7559\u6642\u9593\uff1b\u63d0\u9ad8\u8f49\u63db\u7387\u5247\u9700\u8ffd\u8e64\u52a0\u8cfc\u7387\u3001\u8cfc\u7269\u8eca\u68c4\u7f6e\u7387\u7b49\u3002<b>\u5b9a\u671f\u6aa2\u8996\u9019\u4e9b\u6307\u6a19\u80fd\u53ca\u6642\u8abf\u6574\u884c\u92b7\u7b56\u7565\u3002<\/b><\/li>\n<li><b>\u5206\u6790\u6578\u64da\u4e26\u627e\u51fa\u8da8\u52e2\uff1a<\/b> \u55ae\u7d14\u6536\u96c6\u6578\u64da\u4e0d\u8db3\u4ee5\u8a55\u4f30\u6210\u6548\uff0c\u91cd\u8981\u7684\u662f\u5206\u6790\u6578\u64da\uff0c\u627e\u51fa\u8da8\u52e2\u3002\u900f\u904eGoogle Analytics\uff0c\u53ef\u4ee5\u4e86\u89e3\u54ea\u4e9b\u6e20\u9053\u5e36\u4f86\u6d41\u91cf\uff0c\u54ea\u4e9b\u9801\u9762\u8f49\u63db\u7387\u9ad8\u7b49\u3002\u9019\u4e9b\u8cc7\u8a0a\u53ef\u7528\u65bc\u512a\u5316\u884c\u92b7\u7b56\u7565\uff0c\u63d0\u5347\u6709\u6548\u6027\u3002<\/li>\n<li><b>\u5c07\u6578\u64da\u8f49\u5316\u70ba\u53ef\u884c\u7684\u6c7a\u7b56\uff1a<\/b> \u6578\u64da\u5206\u6790\u7684\u76ee\u7684\u5728\u65bc\u505a\u51fa\u660e\u667a\u7684\u5546\u696d\u6c7a\u7b56\u3002\u900f\u904e\u6578\u64da\uff0c\u4f60\u53ef\u4ee5\u63d0\u5347\u884c\u92b7\u7b56\u7565\u6548\u7387\uff0c\u6700\u7d42\u63d0\u9ad8\u6295\u8cc7\u5831\u916c\u7387(ROI)\u3002<b>\u8a18\u4f4f\uff0c\u6578\u64da\u5206\u6790\u662f\u5de5\u5177\uff0c\u91cd\u9ede\u5728\u65bc\u5982\u4f55\u5c07\u6578\u64da\u8f49\u5316\u70ba\u6709\u6548\u7684\u5546\u696d\u6c7a\u7b56\u3002<\/b> 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\/><\/p>\n<p class=\"image-caption\">\u5982\u4f55\u91cf\u5316\u884c\u92b7\u6d3b\u52d5\u7684\u6210\u6548?. Photos provided by unsplash<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E8%A9%95%E4%BC%B0%E5%85%A7%E5%AE%B9%E8%A1%8C%E9%8A%B7%E6%88%90%E6%95%88%EF%BC%9F%E4%B9%9D%E5%A4%A7%E9%97%9C%E9%8D%B5%E6%8C%87%E6%A8%99%E5%8A%A9%E4%BD%A0%E7%B2%BE%E6%BA%96%E6%8E%8C%E6%8F%A1\"><\/span>\u5982\u4f55\u8a55\u4f30\u5167\u5bb9\u884c\u92b7\u6210\u6548\uff1f\u4e5d\u5927\u95dc\u9375\u6307\u6a19\u52a9\u4f60\u7cbe\u6e96\u638c\u63e1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u8a55\u4f30\u5167\u5bb9\u884c\u92b7\u6210\u6548\u4e26\u4e0d\u7c21\u55ae\u3002\u8a31\u591a\u4e2d\u5c0f\u4f01\u696d\u6295\u5165\u5927\u91cf\u8cc7\u6e90\u88fd\u4f5c\u5167\u5bb9\uff0c\u4f46\u96e3\u4ee5\u91cf\u5316\u5176\u6210\u6548\uff0c\u9032\u800c\u9020\u6210\u8cc7\u6e90\u6d6a\u8cbb\u3002\u900f\u904e<b>\u6e05\u6670\u7684\u76ee\u6a19\u8a2d\u5b9a<\/b>\u3001<b>\u7cbe\u6e96\u7684\u6578\u64da\u8ffd\u8e64<\/b>\u8207<b>\u6709\u6548\u7684\u6307\u6a19\u8a55\u4f30<\/b>\uff0c\u624d\u80fd\u771f\u7684\u638c\u63e1\u5167\u5bb9\u884c\u92b7\u7684\u6210\u6548\uff0c\u4e26\u64da\u6b64\u8abf\u6574\u7b56\u7565\uff0c\u6700\u5927\u5316\u6295\u8cc7\u5831\u916c\u7387 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Analytics\u7b49\u5de5\u5177\u8ffd\u8e64\u8a2a\u5ba2\u6578\u91cf\u548c\u4f7f\u7528\u8005\u884c\u70ba\uff0c\u4e86\u89e3\u5167\u5bb9\u5438\u5f15\u529b\u3002<\/li>\n<li><b>\u793e\u7fa4\u5a92\u9ad4\u4e92\u52d5\u7387\uff1a<\/b>\u8a55\u4f30\u8cbc\u6587\u7684\u8b9a\u6578\u3001\u5206\u4eab\u6578\u548c\u7559\u8a00\u6578\uff0c\u4ee5\u4e86\u89e3\u5167\u5bb9\u5728\u793e\u7fa4\u5a92\u9ad4\u4e0a\u7684\u5f71\u97ff\u529b\u3002<\/li>\n<li><b>\u5167\u5bb9\u4e0b\u8f09\u91cf\uff1a<\/b>\u82e5\u6709\u96fb\u5b50\u66f8\u7b49\u8cc7\u6e90\uff0c\u8ffd\u8e64\u4e0b\u8f09\u91cf\u53ef\u8a55\u4f30\u5167\u5bb9\u7684\u5438\u5f15\u529b\u3002<\/li>\n<li><b>\u96fb\u5b50\u90f5\u4ef6\u958b\u555f\u7387\u548c\u9ede\u64ca\u7387\uff1a<\/b>\u8ffd\u8e64\u90f5\u4ef6\u7684\u958b\u555f\u7387\u548c\u9ede\u64ca\u7387\uff0c\u4e86\u89e3\u8b80\u8005\u5c0d\u5167\u5bb9\u7684\u8208\u8da3\u3002<\/li>\n<li><b>\u641c\u5c0b\u5f15\u64ce\u6392\u540d\uff1a<\/b>\u8ffd\u8e64\u95dc\u9375\u5b57\u6392\u540d\u4ee5\u8a55\u4f30\u5167\u5bb9\u7684\u80fd\u898b\u5ea6\u548cSEO\u6210\u6548\u3002<\/li>\n<li><b>\u6f5b\u5728\u5ba2\u6236\u7522\u751f\u7387\uff1a<\/b>\u8a55\u4f30\u900f\u904e\u5167\u5bb9\u884c\u92b7\u6d3b\u52d5\u7522\u751f\u7684\u6f5b\u5728\u5ba2\u6236\u6578\u91cf\u3002<\/li>\n<li><b>\u8f49\u63db\u7387\uff1a<\/b>\u8ffd\u8e64\u5f9e\u700f\u89bd\u5230\u5b8c\u6210\u76ee\u6a19\u884c\u70ba\uff08\u5982\u8cfc\u8cb7\uff09\u7684\u6bd4\u4f8b\u3002<\/li>\n<li><b>\u54c1\u724c\u63d0\u53ca\u91cf\uff1a<\/b>\u8ffd\u8e64\u54c1\u724c\u5728\u7db2\u8def\u4e0a\u7684\u63d0\u53ca\u91cf\uff0c\u4ee5\u8a55\u4f30\u5167\u5bb9\u5c0d\u54c1\u724c\u77e5\u540d\u5ea6\u7684\u5f71\u97ff\u3002<\/li>\n<li><b>\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\uff1a<\/b>\u8a55\u4f30\u5ba2\u6236\u5f9e\u7372\u5f97\u5230\u7d42\u6b62\u95dc\u4fc2\u7684\u7e3d\u50f9\u503c\uff0c\u9019\u662f\u4e00\u500b\u9577\u671f\u6307\u6a19\uff0c\u53cd\u6620\u5167\u5bb9\u884c\u92b7\u7684\u9577\u671f\u6548\u76ca\u3002<\/li>\n<\/ul>\n<p>\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u55ae\u4e00\u6307\u6a19\u7121\u6cd5\u5b8c\u6574\u9ad4\u73fe\u884c\u92b7\u6210\u6548\uff0c\u5fc5\u9808<b>\u7d9c\u5408\u591a\u500b\u6307\u6a19\u9032\u884c\u5206\u6790<\/b>\u3002<b>\u6578\u64da\u5206\u6790\u662f\u624b\u6bb5\uff0c\u975e\u76ee\u7684<\/b>\uff0c\u61c9\u6839\u64da\u5206\u6790\u7d50\u679c\u6301\u7e8c\u512a\u5316\u5167\u5bb9\u7b56\u7565\uff0c\u5982\u8abf\u6574\u4e3b\u984c\u3001\u6539\u9032\u5f62\u5f0f\u3001\u512a\u5316\u5206\u767c\u6e20\u9053\uff0c\u78ba\u4fdd\u5167\u5bb9\u884c\u92b7\u6d3b\u52d5\u6301\u7e8c\u7522\u751f\u50f9\u503c\u3002<\/p>\n<p>\u6700\u5f8c\uff0c\u5584\u7528\u6578\u64da\u8996\u89ba\u5316\u5de5\u5177\uff0c\u5c07\u8907\u96dc\u6578\u64da\u8f49\u5316\u70ba\u6613\u61c2\u7684\u5716\u8868\uff0c\u5feb\u901f\u638c\u63e1\u95dc\u9375\u8cc7\u8a0a\u4e26\u6709\u6548\u8207\u5718\u968a\u6e9d\u901a\u3002\u6301\u7e8c\u76e3\u63a7\u8207\u512a\u5316\uff0c\u80fd\u5efa\u7acb\u9ad8\u6548\u7684\u5167\u5bb9\u884c\u92b7\u9ad4\u7cfb\uff0c\u70ba\u4e2d\u5c0f\u4f01\u696d\u5e36\u4f86\u53ef\u8861\u91cf\u7684\u5546\u696d\u50f9\u503c\u3002<\/p>\n<table>\n<caption><b>\u5982\u4f55\u8a55\u4f30\u5167\u5bb9\u884c\u92b7\u6210\u6548\uff1f\u4e5d\u5927\u95dc\u9375\u6307\u6a19<\/b><\/caption>\n<tr style=\"font-weight:bold;\">\n<th>\u6307\u6a19<\/th>\n<th>\u63cf\u8ff0<\/th>\n<th>\u61c9\u7528<\/th>\n<\/tr>\n<tr>\n<td>\u7db2\u7ad9\u6d41\u91cf<\/td>\n<td>\u901a\u904eGoogle Analytics\u7b49\u5de5\u5177\u8ffd\u8e64\u8a2a\u5ba2\u6578\u91cf\u548c\u4f7f\u7528\u8005\u884c\u70ba<\/td>\n<td>\u4e86\u89e3\u5167\u5bb9\u5438\u5f15\u529b<\/td>\n<\/tr>\n<tr>\n<td>\u793e\u7fa4\u5a92\u9ad4\u4e92\u52d5\u7387<\/td>\n<td>\u8a55\u4f30\u8cbc\u6587\u7684\u8b9a\u6578\u3001\u5206\u4eab\u6578\u548c\u7559\u8a00\u6578<\/td>\n<td>\u4e86\u89e3\u5167\u5bb9\u5728\u793e\u7fa4\u5a92\u9ad4\u4e0a\u7684\u5f71\u97ff\u529b<\/td>\n<\/tr>\n<tr>\n<td>\u5167\u5bb9\u4e0b\u8f09\u91cf<\/td>\n<td>\u8ffd\u8e64\u96fb\u5b50\u66f8\u7b49\u8cc7\u6e90\u7684\u4e0b\u8f09\u91cf<\/td>\n<td>\u8a55\u4f30\u5167\u5bb9\u7684\u5438\u5f15\u529b<\/td>\n<\/tr>\n<tr>\n<td>\u96fb\u5b50\u90f5\u4ef6\u958b\u555f\u7387\u548c\u9ede\u64ca\u7387<\/td>\n<td>\u8ffd\u8e64\u90f5\u4ef6\u7684\u958b\u555f\u7387\u548c\u9ede\u64ca\u7387<\/td>\n<td>\u4e86\u89e3\u8b80\u8005\u5c0d\u5167\u5bb9\u7684\u8208\u8da3<\/td>\n<\/tr>\n<tr>\n<td>\u641c\u5c0b\u5f15\u64ce\u6392\u540d<\/td>\n<td>\u8ffd\u8e64\u95dc\u9375\u5b57\u6392\u540d<\/td>\n<td>\u8a55\u4f30\u5167\u5bb9\u7684\u80fd\u898b\u5ea6\u548cSEO\u6210\u6548<\/td>\n<\/tr>\n<tr>\n<td>\u6f5b\u5728\u5ba2\u6236\u7522\u751f\u7387<\/td>\n<td>\u8a55\u4f30\u900f\u904e\u5167\u5bb9\u884c\u92b7\u6d3b\u52d5\u7522\u751f\u7684\u6f5b\u5728\u5ba2\u6236\u6578\u91cf<\/td>\n<td>\u8861\u91cf\u5167\u5bb9\u8f49\u5316\u6210\u92b7\u552e\u6f5b\u529b\u7684\u80fd\u529b<\/td>\n<\/tr>\n<tr>\n<td>\u8f49\u63db\u7387<\/td>\n<td>\u8ffd\u8e64\u5f9e\u700f\u89bd\u5230\u5b8c\u6210\u76ee\u6a19\u884c\u70ba\uff08\u5982\u8cfc\u8cb7\uff09\u7684\u6bd4\u4f8b<\/td>\n<td>\u8861\u91cf\u5167\u5bb9\u884c\u92b7\u7684\u76f4\u63a5\u6548\u76ca<\/td>\n<\/tr>\n<tr>\n<td>\u54c1\u724c\u63d0\u53ca\u91cf<\/td>\n<td>\u8ffd\u8e64\u54c1\u724c\u5728\u7db2\u8def\u4e0a\u7684\u63d0\u53ca\u91cf<\/td>\n<td>\u8a55\u4f30\u5167\u5bb9\u5c0d\u54c1\u724c\u77e5\u540d\u5ea6\u7684\u5f71\u97ff<\/td>\n<\/tr>\n<tr>\n<td>\u5ba2\u6236\u7d42\u8eab\u50f9\u503c<\/td>\n<td>\u8a55\u4f30\u5ba2\u6236\u5f9e\u7372\u5f97\u5230\u7d42\u6b62\u95dc\u4fc2\u7684\u7e3d\u50f9\u503c<\/td>\n<td>\u53cd\u6620\u5167\u5bb9\u884c\u92b7\u7684\u9577\u671f\u6548\u76ca<\/td>\n<\/tr>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"%E7%82%BA%E4%BB%80%E9%BA%BC%E8%A1%8C%E9%8A%B7%E6%88%90%E6%95%88%E8%A9%95%E4%BC%B0%E8%88%87%E6%A5%AD%E7%B8%BE%E9%A0%90%E4%BC%B0%E6%98%AF%E8%A1%8C%E9%8A%B7%E4%B8%BB%E7%AE%A1%E7%9A%84%E5%BF%85%E5%82%99%E6%8A%80%E8%83%BD%EF%BC%9F\"><\/span>\u70ba\u4ec0\u9ebc\u884c\u92b7\u6210\u6548\u8a55\u4f30\u8207\u696d\u7e3e\u9810\u4f30\u662f\u884c\u92b7\u4e3b\u7ba1\u7684\u5fc5\u5099\u6280\u80fd\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u6fc0\u70c8\u7684\u96fb\u5546\u7af6\u722d\u4e2d\uff0c\u884c\u92b7\u8cc7\u6e90\u6709\u9650\uff0c\u6642\u9593\u5bf6\u8cb4\u3002\u884c\u92b7\u4e3b\u7ba1\u7684\u4e3b\u8981\u4efb\u52d9\u662f\u63d0\u5347\u6295\u8cc7\u56de\u5831\u7387 (ROI)\uff0c\u800c\u7cbe\u6e96\u7684\u884c\u92b7\u6d3b\u52d5\u6210\u6548\u8a55\u4f30\u548c\u696d\u7e3e\u9810\u4f30\u662f\u95dc\u9375\u3002\u9019\u4e0d\u50c5\u80fd\u6aa2\u8996\u904e\u53bb\u7684\u6210\u6548\uff0c\u66f4\u70ba\u672a\u4f86\u7684\u884c\u92b7\u7b56\u7565\u5236\u5b9a\u548c\u512a\u5316\u6253\u4e0b\u57fa\u790e\u3002\u5982\u679c\u6bcf\u6b21\u884c\u92b7\u6d3b\u52d5\u90fd\u5982\u540c\u5728\u9ed1\u6697\u4e2d\u6478\u7d22\uff0c\u5c07\u6703\u5c0d\u4f01\u696d\u9020\u6210\u5de8\u5927\u640d\u5931\u3002<\/p>\n<p>\u8a31\u591a\u884c\u92b7\u4e3b\u7ba1\u5e38\u9762\u81e8\u4ee5\u4e0b\u56f0\u5883\uff1a\u7f3a\u4e4f\u7cfb\u7d71\u6027\u6578\u64da\u5206\u6790\uff0c\u7121\u6cd5\u6e96\u78ba\u8a55\u4f30\u884c\u92b7\u6e20\u9053\u8ca2\u737b\uff1b\u4f9d\u8cf4\u76f4\u89ba\u9032\u884c\u696d\u7e3e\u9810\u4f30\uff0c\u7d50\u679c\u5e38\u504f\u5dee\uff1b\u7121\u6cd5\u6709\u6548\u61c9\u7528\u8a55\u4f30\u7d50\u679c\u65bc\u7b56\u7565\u512a\u5316\uff0c\u8cc7\u6e90\u6d6a\u8cbb\uff1b\u9762\u5c0d\u9ad8\u5c64\u63d0\u554f\u6642\uff0c\u7121\u6cd5\u6e05\u6670\u5c55\u73fe\u884c\u92b7\u6295\u8cc7\u56de\u5831\uff0c\u96e3\u4ee5\u8b49\u660e\u884c\u92b7\u7684\u50f9\u503c\u3002<\/p>\n<p><b>\u638c\u63e1\u884c\u92b7\u6d3b\u52d5\u6210\u6548\u8a55\u4f30\u8207\u696d\u7e3e\u9810\u4f30\u5c0d\u884c\u92b7\u4e3b\u7ba1\u81f3\u95dc\u91cd\u8981\uff0c\u9ad4\u73fe\u5728\u4ee5\u4e0b\u5e7e\u500b\u65b9\u9762\uff1a<\/b><\/p>\n<ul>\n<li><b>\u7cbe\u6e96\u8cc7\u6e90\u914d\u7f6e\uff1a<\/b>\u901a\u904e\u6578\u64da\u5206\u6790\uff0c\u8b58\u5225\u6700\u6709\u6548\u884c\u92b7\u6e20\u9053\uff0c\u512a\u5316\u8cc7\u6e90\u6295\u653e\u3002<\/li>\n<li><b>\u63d0\u5347\u6c7a\u7b56\u6548\u7387\uff1a<\/b>\u4f9d\u64da\u6578\u64da\u9a45\u52d5\u6c7a\u7b56\uff0c\u6e1b\u5c11\u932f\u8aa4\u6c7a\u7b56\uff0c\u63d0\u9ad8\u6210\u529f\u7387\u3002<\/li>\n<li><b>\u6301\u7e8c\u512a\u5316\u7b56\u7565\uff1a<\/b>\u6839\u64da\u6578\u64da\u53cd\u994b\u8abf\u6574\u884c\u92b7\u7b56\u7565\uff0c\u63d0\u5347\u6574\u9ad4\u6210\u6548\u3002<\/li>\n<li><b>\u8b49\u660e\u884c\u92b7\u50f9\u503c\uff1a<\/b>\u5411\u7ba1\u7406\u5c64\u5c55\u793a\u6295\u8cc7\u56de\u5831\uff0c\u63d0\u5347\u884c\u92b7\u90e8\u9580\u7684\u5730\u4f4d\u3002<\/li>\n<li><b>\u9810\u6e2c\u5e02\u5834\u8da8\u52e2\uff1a<\/b>\u900f\u904e\u6578\u64da\u5206\u6790\u9810\u6e2c\u5e02\u5834\u8b8a\u5316\uff0c\u964d\u4f4e\u98a8\u96aa\u3002<\/li>\n<li><b>\u5718\u968a\u80fd\u529b\u63d0\u5347\uff1a<\/b>\u57f9\u990a\u5718\u968a\u7684\u6578\u64da\u5206\u6790\u548c\u898f\u5283\u80fd\u529b\uff0c\u5efa\u7acb\u6578\u64da\u9a45\u52d5\u6587\u5316\u3002<\/li>\n<\/ul>\n<p>\u7e3d\u800c\u8a00\u4e4b\uff0c\u884c\u92b7\u6d3b\u52d5\u6210\u6548\u8a55\u4f30\u8207\u696d\u7e3e\u9810\u4f30\u662f\u4e00\u7a2e\u79d1\u5b78\u7ba1\u7406\u65b9\u6cd5\uff0c\u5e6b\u52a9\u884c\u92b7\u4e3b\u7ba1\u66f4\u6709\u6548\u904b\u7528\u8cc7\u6e90\uff0c\u9054\u6210\u696d\u7e3e\u76ee\u6a19\uff0c\u4fdd\u6301\u7af6\u722d\u512a\u52e2\u3002\u5b83\u4e0d\u50c5\u5354\u52a9\u7cbe\u6e96\u8a55\u4f30\u904e\u53bb\uff0c\u66f4\u80fd\u9810\u6e2c\u672a\u4f86\uff0c\u5236\u5b9a\u6709\u6548\u7b56\u7565\uff0c\u5be6\u73fe\u5546\u696d\u76ee\u6a19\u3002\u638c\u63e1\u9019\u4e9b\u6280\u80fd\u662f\u884c\u92b7\u4e3b\u7ba1\u5728\u96fb\u5546\u9818\u57df\u6301\u7e8c\u6210\u9577\u548c\u6210\u529f\u7684\u95dc\u9375\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u5b78\u7fd2\u884c\u92b7\u6d3b\u52d5\u6210\u6548\u8a55\u4f30\u8207\u696d\u7e3e\u9810\u4f30\u5df2\u6210\u70ba\u884c\u92b7\u4e3b\u7ba1\u7684\u5fc5\u5099\u6280\u80fd\u3002\u5728\u6709\u9650\u8cc7\u6e90\u4e0b\u5275\u9020\u6700\u5927\u884c\u92b7\u50f9\u503c\uff0c\u8b93\u7b56\u7565\u66f4\u5177\u6548\u7387\u8207\u8aaa\u670d\u529b\u3002<\/p>\n<p><a href=\"https:\/\/www.managertoday.com.tw\/books\/view\/62877\" target=\"_blank\" rel=\"noopener\">\u53ef\u4ee5\u53c3\u8003 \u5982\u4f55\u91cf\u5316\u884c\u92b7\u6d3b\u52d5\u7684\u6210\u6548?<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E9%87%8F%E5%8C%96%E8%A1%8C%E9%8A%B7%E6%B4%BB%E5%8B%95%E7%9A%84%E6%88%90%E6%95%88%E7%B5%90%E8%AB%96\"><\/span>\u5982\u4f55\u91cf\u5316\u884c\u92b7\u6d3b\u52d5\u7684\u6210\u6548?\u7d50\u8ad6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u900f\u904e\u672c\u6587\u7684\u63a2\u8a0e\uff0c\u6211\u5011\u4e86\u89e3\u5230\u55ae\u7d14\u4f9d\u9760\u55ae\u4e00\u6307\u6a19\uff0c\u4f8b\u5982\u53ea\u770b\u7db2\u7ad9\u6d41\u91cf\uff0c\u4f86\u8a55\u4f30\u884c\u92b7\u6d3b\u52d5\u6210\u6548\u662f\u9060\u9060\u4e0d\u5920\u7684\u3002  \u771f\u6b63\u638c\u63e1\u300c\u5982\u4f55\u91cf\u5316\u884c\u92b7\u6d3b\u52d5\u7684\u6210\u6548\uff1f\u300d\u7684\u95dc\u9375\uff0c\u5728\u65bc\u5efa\u7acb\u4e00\u500b<b>\u5168\u9762\u7684KPI\u9ad4\u7cfb<\/b>\uff0c\u4e26\u7d50\u5408\u6578\u64da\u5206\u6790\u5de5\u5177\uff0c\u4f8b\u5982Google Analytics\u548cFacebook Insights\uff0c\u8ffd\u8e64\u591a\u500b\u95dc\u9375\u6307\u6a19\uff0c\u4f8b\u5982\u6d41\u91cf\u3001\u66dd\u5149\u3001\u53c3\u8207\u5ea6\u3001\u8f49\u63db\u7387\u3001\u6bcf\u6b21\u4e92\u52d5\u6210\u672c\u548c\u6bdb\u5229\u7387\u7b49\u3002  \u9019\u4e9b\u6307\u6a19\u80fd\u5e6b\u52a9\u6211\u5011\u66f4\u5168\u9762\u5730\u4e86\u89e3\u884c\u92b7\u6d3b\u52d5\u7684\u5f71\u97ff\u529b\uff0c\u4e26\u8207\u6838\u5fc3\u696d\u52d9\u76ee\u6a19\uff08\u4f8b\u5982\u92b7\u552e\u984d\u63d0\u5347\u6216\u54c1\u724c\u77e5\u540d\u5ea6\u63d0\u5347\uff09\u7dca\u5bc6\u9023\u7d50\u3002<\/p>\n<p>\u66f4\u9032\u968e\u7684\u6307\u6a19\uff0c\u4f8b\u5982\u9867\u5ba2\u7d42\u8eab\u50f9\u503c (CLTV) \u548c\u9867\u5ba2\u7372\u53d6\u6210\u672c (CAC)\uff0c\u80fd\u5e6b\u52a9\u6211\u5011\u66f4\u7cbe\u6e96\u5730\u8a08\u7b97\u884c\u92b7\u6295\u8cc7\u56de\u5831\u7387 (ROI)\uff0c\u4e26\u8b58\u5225\u9ad8\u50f9\u503c\u5ba2\u6236\u7fa4\u9ad4\u3002  \u900f\u904e\u6578\u64da\u53ef\u8996\u5316\u548c\u5efa\u7acb\u6709\u6548\u7684\u6578\u64da\u5100\u8868\u677f\uff0c\u6211\u5011\u80fd\u66f4\u76f4\u89c0\u5730\u638c\u63e1\u884c\u92b7\u6210\u6548\uff0c\u4e26\u64da\u6b64\u8abf\u6574\u7b56\u7565\uff0c\u4e0d\u65b7\u512a\u5316\u884c\u92b7\u6d3b\u52d5\uff0c\u6700\u7d42\u5be6\u73fe\u696d\u52d9\u76ee\u6a19\u3002<\/p>\n<p>\u8a18\u4f4f\uff0c\u6578\u64da\u5206\u6790\u4e0d\u662f\u76ee\u7684\uff0c\u800c\u662f\u624b\u6bb5\u3002  \u5b83\u80fd\u5e6b\u52a9\u6211\u5011\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u5ba2\u6236\u884c\u70ba\u3001\u5e02\u5834\u8da8\u52e2\uff0c\u4e26\u505a\u51fa\u66f4\u660e\u667a\u7684\u6c7a\u7b56\u3002  \u6301\u7e8c\u76e3\u63a7\u548c\u8abf\u6574KPI\uff0c\u624d\u80fd\u5728\u4e0d\u65b7\u8b8a\u5316\u7684\u5e02\u5834\u74b0\u5883\u4e2d\u4fdd\u6301\u7af6\u722d\u529b\uff0c\u6301\u7e8c\u89e3\u7b54\u300c\u5982\u4f55\u91cf\u5316\u884c\u92b7\u6d3b\u52d5\u7684\u6210\u6548\uff1f\u300d\u9019\u500b\u6838\u5fc3\u554f\u984c\u3002  \u5e0c\u671b\u672c\u6587\u63d0\u4f9b\u7684\u7b56\u7565\u548c\u65b9\u6cd5\uff0c\u80fd\u5e6b\u52a9\u4e2d\u5c0f\u4f01\u696d\u4e3b\u548c\u884c\u92b7\u7d93\u7406\u5011\u6709\u6548\u8a55\u4f30\u884c\u92b7\u6d3b\u52d5\u7684\u6210\u6548\uff0c\u4e26\u63d0\u5347\u884c\u92b7\u6295\u8cc7\u56de\u5831\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E9%87%8F%E5%8C%96%E8%A1%8C%E9%8A%B7%E6%B4%BB%E5%8B%95%E7%9A%84%E6%88%90%E6%95%88_%E5%B8%B8%E8%A6%8B%E5%95%8F%E9%A1%8C%E5%BF%AB%E9%80%9FFAQ\"><\/span> \u5982\u4f55\u91cf\u5316\u884c\u92b7\u6d3b\u52d5\u7684\u6210\u6548? \u5e38\u898b\u554f\u984c\u5feb\u901fFAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%E4%BB%80%E9%BA%BC%E6%98%AFKPI%EF%BC%8C%E7%82%BA%E4%BB%80%E9%BA%BC%E5%BB%BA%E7%AB%8B%E4%B8%80%E5%80%8B%E5%85%A8%E9%9D%A2%E7%9A%84KPI%E9%AB%94%E7%B3%BB%E5%BE%88%E9%87%8D%E8%A6%81%EF%BC%9F\"><\/span>\u4ec0\u9ebc\u662fKPI\uff0c\u70ba\u4ec0\u9ebc\u5efa\u7acb\u4e00\u500b\u5168\u9762\u7684KPI\u9ad4\u7cfb\u5f88\u91cd\u8981\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>KPI (\u95dc\u9375\u7e3e\u6548\u6307\u6a19) 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